Marketing Budget Template

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How to get healthcare marketing projects completed on time and on budget (a client’s guide)

What are realistic timeframes for healthcare marketing projects.

In this post, we’ll share some of our standard timelines and orders of dependencies for healthcare marketing projects. We’ll break down a realistic timeframe for a website project, showing you why a good website takes the time it does. To make the exercise a bit more relevant, let’s also attach some sample dates starting January 1st, 2018.

Realistic timelines for healthcare marketing projects

You’ll want to click on this image below to see it

The critical triangle for healthcare marketing projects

The  project management triangle  is a useful adage to turn to when answering questions like these. You can see the simplified version of the triangle below. We’ve included a similarly-themed Venn diagram showing the constraints:

marketing project budget

The premise of this diagram is that everyone wants the top quality, for the least cost, in the least amount of time. The problem is that you can’t have all three of these outcomes – you can only pick two. By choosing just two priorities, the third option will inevitably suffer

The GANTT chart above shows the ideal timelines and dependencies that healthcare marketing projects require. For example, the first project to complete is (ideally) the  marketing plan  – which in this case starts in Week 1 (the first week of January). In this case, we are showing both the market opportunity plan and the marketing plan. Once the marketing plan is complete, it informs the logo design, which can begin in the third week of March. Once we have the logo finished near the end of April, then we can use that visual language to inform our design of everything else that follows.

The  website  is central to any digital marketing plan, so in this suite of tactics, the website takes precedence above all. Let’s say this project begins Week 18 (around May 2018). We time the other projects to complete one week before the site goes live in Week 34 (the week starting August 20th).

Another vital dependency is the lead magnet –  information product . This project can’t start before Week 28 (July 9th), because we need the transcribed material from the videos in the video blogging project (which we expect Week 27 – week commencing July 2nd), so it must start after we copy the videos.

The  e-mail marketing  project depends on the lead magnet, so the latter project must begin shortly (Week 29 – the week starting July 16th) after the former.

Lastly, you may note that there are some light green timelines and dark green timelines. The light green bar refers to web maintenance, which is necessary but is behind the scenes starting Week 35 (the week of August 27th). Web maintenance is the work involved in keeping the site secure and technically up to date which is a job that theoretically never ends.

The dark green bars indicate where a project continues with iterations. For example, the  video blogging  doesn’t stop (typically) for another 26 to 52 weeks after it launches in Week 34 (the week of August 6th), because posts go out either biweekly or weekly after that date. An  SEO and blogging  project continues on a monthly cycle of new content additions and optimisations. The  paid traffic generation  continues every month with optimisations to ad buying campaigns. E-mail marketing continues indefinitely as new subscribers get lead magnets.  Event marketing  continues on a monthly basis as we plan new events, promote them, and debrief them.

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call . Get some options and go away with a clear idea of what’s possible.

Typical lengths of healthcare marketing projects

The table below illustrates the standard realistic timelines for the healthcare marketing projects we typically deliver.

A typical website design timeline

Finally, this table shows an in-depth look at the timeline of a website project, which is the most common project we provide.

As a client, how can you help get marketing projects done on time and on budget?

Client budgets govern timelines because doing it faster costs more money in less time. You can maximise speed with the following approaches:

Hire an experienced and industry-specific marketing consultant

You might think you can delegate marketing planning and execution to practice managers. We have found that the idea of expecting an already overworked practice manager (or any other staff member) who has little or no experience with marketing planning or execution is hugely unrealistic.

Furthermore, you want to get down to business as quickly as possible, and that requires your marketing consultant to be up to speed with your industry, your market, your competitors, your product or service specifications, your advantages, and the benefits you offer your customers.

Work with your marketing consultant to make progress as smooth and delay-free as possible

Surgeons must provide a significant amount of raw content, and this takes a lot of time to get. You’ll need to manage your time to budget for at least 1 to 2 hours of content development, review and approval per week for most projects.

For example, in the website project timeline above, the client must involve themselves in the following milestones:

As you can see, most marketing projects take many weeks to complete, and that’s when approvals are fast and forthcoming. Often, surgeons take much longer than the five business days we suggest to approve things. Sometimes they take many weeks to review and approve what we do. Sometimes even longer. In some cases, we can proceed without the client’s approval. In other cases, future decisions depend so much on the current choices at hand that we cannot continue, so we must wait.

Sometimes, clients change their minds. One case I can specifically recall where a client affected the start of a video blogging project by changing their mind, was when the client chose to change their logo. Once we redesigned the logo, the video blogging could then begin.

It probably goes without saying that if something materially changes in your business then you must inform your marketing consultant as quickly and clearly as possible to avoid wasted time and effort.

Plan and don’t needlessly rush things

Remember the project management triangle. If you want it good and fast, then you’ll have to pay more. Further, expecting a deadline to remain locked while you delay the project with content, review and approvals is unrealistic. Yes, your marketing consultant may be able to speed things up to work around your delays without charging you extra, but then quality might suffer.  At the end of day, most people would agree that getting things quickly is important, but getting them right is critical.

About the author

marketing project budget

Rod Solar Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people through vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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Meet our founders.

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

marketing project budget

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK

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How to Stretch Your Marketing Budget Further

Man working on creating his optimal marketing budget.

If you’re reading this blog, you probably already have a budget for marketing and a hunch that you need to find new ways to optimize your marketing budget. As an agency, we know that no matter the size of the budget, every dollar must bring value to the table.

But even after you’ve dotted your I’s and crossed your budget T’s, how can you stretch your marketing budget further? Here are some of our most practical tips for effectively using your marketing budget to get the best ROI on your investments.

1. Lay the Foundation for Your Optimal Marketing Budget

The key to any marketing budget is having a plan. You’ll want to analyze your company’s achievements, future goals, and areas for improvement. Asking these questions will help you lay a strategic foundation to effectively use your marketing budget.

It’s a general rule of thumb that your marketing budget on average should be 10% of your annual revenue. If you have more aggressive goals, you may want to consider adjusting to meet those objectives. More than half of that budget should be spent on digital marketing.

This can be nuanced, so comparing past years’ budgets and results with future goals can help you paint a more realistic picture of the means you’ll need to achieve that growth. If you’re still in this phase, here’s a tool to help you plan your budget .

Be S.M.A.R.T. About Your Goals

When talking with clients about their goals, we often hear the phrase, “I want to generate more leads” or “I want to increase revenue.” These are important goals, but on their own, they aren’t specific enough to your business to carry you through the day-to-day. Consider the S.M.A.R.T. goals you can make that lead to those wins. 

As you paint your picture of success, consider including measurable goals – like gaining referrals, getting email signups, or increasing your organic web traffic each month. Now you know where to put the dollars in your budget.

How Will You Measure Your Goals?

In the words of Peter Drucker, “You can’t manage what you don’t measure.” Sounds easy enough, right? But as marketers, we often find ourselves passionate about a new initiative or content strategy and not so passionate about the detailed measurement of all those initiatives after they launch. It’s easy to be excited about the next idea.

And it makes sense – analyzing marketing data can feel like a big hill to climb. When you use tracking (we’ll get to that later!), it can help illustrate the value of your investment and reduce marketing waste. 

This is especially important if you need to stretch a tight marketing budget. Every business’ KPIs are different, but here are some to consider: 

Consider the Season

If you’re using the same amount of ad spend or duplicate initiatives throughout every month of the year, you’re not optimizing your marketing budget. A great example of this is the tax industry. 

As you ramp up and prepare for the busy season, increasing your ad spend or awareness efforts at a higher level makes sense. But once you’re in the new year (when people need to have their taxes done), your spending probably doesn’t need to be quite as high. 

This shouldn’t be guesswork, however, which is why it’s so important to make sure you’re tracking what you do year-over-year and forecasting your digital marketing efforts for the future.

2. Invest Spend In Your Brand Equity

In marketing, large ticket efforts like social media or billboard ads are often top of mind. But what about your brand? What’s your reputation in your industry? Brand equity is based on the consumer’s perception of and experiences with your brand. And it’s important that your marketing spend supports your brand equity development.

Successful marketing should also translate to the customer’s attitude about your brand. This is helpful to your budget because organic digital marketing tactics will cost less over time compared to efforts like PPC.

Consider Factors Like Google E-A-T

Expertise. Authoritativeness. Trustworthiness. These three elements are essential to not only building brand equity online but achieving a great SEO ranking down the line. 

Rich content that contains valuable information and insights, such as optimized blog posts or case studies, shows a level of expertise. Authoritativeness is what happens as you develop a content library, by demonstrating your expertise above others in your industry. Trustworthiness comes from several factors, like how secure your site is or the number of positive vs. negative reviews.

Invest In the Right Quality and Quantity of Content

What defines quality content? Rather than giving us a step-by-step guide, Yoast tells us that “the easy answer is: your users.” But is that an easy answer? Yes and no. Various elements go into creating great content, but the end-user is always the key perspective to keep in mind. 

You’ll recall earlier we mentioned that at least 50% of your marketing budget should go towards digital marketing. When it comes to content marketing, we recommend at least 25% of that digital marketing umbrella be used towards the content budget.

Content marketing is a form of organic internet marketing. While this strategy is a long-term commitment, it can be a cost-efficient digital marketing effort because the actual costs are relatively low compared to efforts like billboards or TV ads. 

To see success, you need to generate a lot of content, but it also needs to be high quality. 

As you look to get started, take it back to the basics and make sure you’re using those dollars to invest in a strong foundation. That means optimizing the content on your existing web pages first and foremost.

Only after you’ve optimized your existing website pages to include SEO keywords and a greater wealth of quality content should you begin shifting your resources to producing new, quality content.

What does the breakdown of all that quality and quantity content look like for your budget? We’re about to take a look.

Let’s say you have 50 hours budgeted for your team to spend on content per month. You might consider using this strategy:

If you’re still unsure how to work content into your overall strategy, take a few minutes to read our blog on creating a content marketing strategy.

3. Test and Track Your Marketing

Earlier in this post, we talked about setting up ways of measuring your marketing goals so that you can stretch your marketing budget. As you launch your efforts, you’ll also want to track, A/B test, and review what you find.

Track Organic & Paid Digital Marketing in Google Analytics

Thanks to tools like Google Analytics and integrated CRMs, certain ROI tracking is easy. Google Analytics will allow you to track the leads and conversions from a variety of paid and organic initiatives. 

For example, tactfully tracking website visitors from your social media ad campaign and subsequent conversions helps put tangible value to your marketing spend.

Certain marketing initiatives, like a logo refresh or non-profit sponsorship, for example, are a little more difficult to track the ROI on. 

Now, that’s not to say that those less trackable efforts are any less valuable – they’re very important. Nonetheless, some marketing efforts will never have a clear, trackable line, and that’s okay. It’s also one of the reasons why it’s so important to track the ones that do.

Ultimately, at the end of the year, you’ll likely be taking the analytics data and pairing it with your KPIs to present to your executive team, CEO, or CFO. Proof of ROI from the marketing budget will help advocate for your marketing budget to stay the same or even grow in the future. 

A/B Test Your Advertising

New to A/B testing? Harvard Business Review has a great refresher on what this looks like. Essentially, it gives you room to be creative with your marketing and make small tweaks along the way that help you optimize your campaigns and spend your budget better. Here are some A/B testing examples: 

Invest Strategically

We know that ad time during March Madness might seem like a great and glamorous idea, and it very well may be. Nonetheless, investing a significant portion of your marketing dollars in a singular effort can be risky. That’s why it’s important to use testing, tracking, and measuring to inform your decisions and select the right mix of marketing tactics.

4. Don’t Underestimate Public Relations

To effectively use your marketing budget, a holistic approach is important. A mix of both paid and free public relations can complement your marketing efforts in calculated ways.

Positive Press

Launching a new product? Consider a press release to accompany your campaign. Have a team member who’s great at public speaking? Check with your local chamber about doing a presentation on an area of your business’ expertise. 

On the other hand, consider using your existing resources creatively towards a local non-profit’s fundraising campaign or by participating in a benefit golf tournament. 

There are four primary types of sponsorships to consider.

These various options allow you to find the perfect match for your resources. By donating something you already have, like a few hours in your venue, to an event with attendees that are your ideal client, you’ve been able to stretch a tight marketing budget in a creative way.

Since we already know that people talk to each other about their favorite – or not-so-favorite – products, brands, and experiences, why not ask your customers for a referral?

As you look at your budget, consider the cost per cold lead vs. the investment in rewarding your clients and the warm leads they refer. Is that reward a complimentary service? An upgrade? Make sure that whatever you choose has the potential to be good for you, your client, and the lead.

You might be fortunate enough to already see this happening organically, but if not, consider creating a referral program .

Awards and Recognition

If you need to stretch a tight marketing budget, awards and recognition within your community and industry can be a helpful complement to your traditional efforts. Consider checking with your local chamber of commerce, business journal, or reader’s choice awards for free entries while exploring industry awards for paid entries. 

If you work with an agency or consultant, see if you can partner together on this initiative and share the entry fees.

Project management team working together

Getting Started: Putting Your Budget In Place

Every business has different needs, strategies, and circumstances. This isn’t a hurdle, but a unique puzzle we as marketers get to pull out and put together. No marketing budget is one-size-fits-all, even a small marketing budget. 

The ideas and strategies we just reviewed will help you consider your unique business needs and challenges so that you can save time, money, and produce results.

Not seeing the results you want or need to elevate your efforts? Reach out to our team and we can help with a free audit of your marketing budget. You’ll get an unbiased, third-party viewpoint on your spending and efforts, along with third-party pricing.

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Strategic Planning

Marketing plan and budget.

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company.

Some statistics have shown that up to 85% of small- to mid-size companies operate from a budget only — without a written plan to accompany it. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies.

Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics. A good marketing plan typically includes:

Note: You can create a detailed marketing plan using our guided, online template in our marketing planning and management app .

It takes time to develop a good marketing plan and budget, but it’s important because it ties all of your activities to tangible goals.

It’s also a great opportunity to focus on the future, generate new ideas, and inspire your team. Even a simple plan is better than none, but when you invest more effort upfront, you’ll have a better roadmap toward your goals.

Not Sure Where to Start with Your Marketing Plan and Budget?

Access detailed step-by-step plans in our new marketing website. It’s free to use

Marketing Plan and Budget Key Concepts & Steps

Before you begin.

Since your plan should address your budget and all of your strategies and tactics, you’ll need to review your brand strategy , pricing strategy and distribution channels beforehand. You’ll also outline your major marketing campaigns for the year since they’ll be in your budget.

Set your annual goals

Design your plan to achieve the goals that you define:

Emphasize your positioning in the marketplace

Outline any plans for your products & services

If you need to do anything to strengthen your product line and better support your positioning, address those issues in your plan.

Develop your tactical sales plan

Outline your major marketing campaigns

You don’t need to list every campaign — just outline your major promotional plans for the year. You’ll need to set your budget too, so the more planning you do now, the better. Your plans should include:

Develop a marketing budget

Revisit your marketing plan regularly

After Creating Your Marketing Plan and Budget

When you’ve finished your plan and budget, it’s time to execute.

You may need to create new messages, literature, websites or other tools and processes for your marketing campaigns , but after that, focus on generating and managing your customers.



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Detailed Guidance for Creating Your Marketing Plan & Budget

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7 Steps for a Successful Project Budget


Make a project budget and stick to it with ProjectManager. Plan projects, manage resources and track costs with powerful features the whole team can use.

If you don’t have the funds, you’re not going to complete the project successfully. That’s why a project budget is so important: it’s the lifeblood of the project. Follow these steps to secure the funds necessary to support the project through every phase. But first, we need to define what a project budget is.

What Is a Project Budget?

A project budget is the total projected costs needed to complete a project over a defined period of time. It’s used to estimate what the costs of the project will be for every phase of the project. Creating a project budget is a critical part of the project planning process.

The project budget will include such things as labor costs, material procurement costs and operating costs. But it’s not a static document. Your project budget will be reviewed and revived throughout the project, hopefully with the help of project budgeting software .

Why You Need a Project Budget

The obvious answer is that projects cost money, but it’s more nuanced than that. The project budget is the engine that drives your project’s funding. It communicates to stakeholders how much money is needed and when it’s needed. Project budgets are important for any industry such as construction , marketing or manufacturing, for example.

But a project budget is not only a means to get things that your project requires. Yes, you need to pay teams, buy or rent equipment and materials, but that’s only half the story.

The other part of the importance of a project budget is that it’s an instrument to control project costs. The budget, which is part of your project plan , acts as a baseline to measure your performance as you collect the actual costs once the project has been started.

marketing project budget

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Use this free Project Budget Template for Excel to manage your projects better.

Creating a Project Budget

As noted above, there are many components necessary to build a budget, including direct and indirect costs, fixed and variable costs, labor and materials, travel, equipment and space, licenses and whatever else may impact your project expenses.

To meet all the financial needs of your project, a project budget must be created thoroughly, not missing any aspect that requires funding. To do this, we’ve outlined seven essential steps toward creating and managing your project budget:

1. Use Historical Data

Your project is likely not the first to try and accomplish a specific objective or goal. Looking back at similar projects and their budgets is a great way to get a headstart on building your budget.

2. Reference Lessons Learned

To further elaborate on historical data, you can learn from their successes and mistakes. It provides a clear path that leads to more accurate estimates. You can even learn about how they responded to changes and kept their budget under control. Here’s a lessons learned template if you need to start tracking those findings in your organization.

3. Leverage Your Experts

Another resource to build a project budget is to tap those who have experience and knowledge—be they mentors, other project managers or experts in the field. Reaching out to those who have created rough order of magnitude estimates and budgets can help you stay on track and avoid unnecessary pitfalls.

4. Confirm Accuracy

Once you have your budget, you’re not done. You want to take a look at it and make sure your figures are accurate. You can use our project budget proposal template for this process. You can also seek those experts and other project team members to check the budget and make sure it’s right.

5. Baseline and Re-Baseline the Budget

Your project budget is the baseline by which you’ll measure your project’s progress once it has started. It is a tool to gauge the variance of the project. But, as stated above, you’ll want to re-baseline as changes occur in your project. Once the change control board approves any change you need to re-baseline.

Project management software makes setting a baseline simple. Take ProjectManager , all you have to do is open up the settings on your Gantt and select set a baseline. Now you have the planned effort saved and you can compare it to your actual effort as you execute the project. You can reset the baseline as many times as you need during the project to always be able to measure your project variance instantly. Try our tool for free today. 

ProjectManager has a dynamic Gantt chart that sets baselines and much more.

6. Update in Real Time

Speaking of changes, the sooner you know about them, the better. If your project planning software isn’t cloud-based and updating as soon as your team changes its status, then you’re wasting valuable and expensive time.

7. Get on Track

The importance of having a project management software that tracks in real time , like ProjectManager , is that it gives you the information you need to get back on track sooner rather than later. Things change and projects go off track all the time. It’s the projects that get back on track faster that are successful.

If you manage your project expenses using these building blocks you’re going to have a sound foundation for your project’s success.

Project Budget Example

To further illustrate how a project budget is created, let’s pretend we’re making an app. The first thing you’ll need to figure out is the costs for labor and materials. You’ll need programmers, designers, content developers a dev team, etc. It helps list all the tasks and assign the team to them—a hallmark of good task management . This way every penny is accounted for.

With the tasks broken down for the project and your team in place, you’ll next need to look into whatever materials will be needed. Will they need laptops, other devices and equipment? This must be accounted for.

Now note other line items. There might be travel expenses and renting space to house the team. Then there are fixed items that are true for any project. These are things where the cost is set and will not change over the course of the project. You’ll also want a column for any miscellaneous costs that don’t fit elsewhere in the budget.

Your budget must have a planned versus actual column. When you’re making that app you’ve likely to pivot and that is going to impact the budget. These columns are a way to track the expenditure to make sure you’re staying on budget.

Free Project Budget Template

If you want help getting your budget together, ProjectManager has a template that lays out most of the basics for you. For additional support, try our free project budget template .

Free Marketing Budget Template

This marketing budget template is a great tool to start create accurate baselines for your marketing campaigns. You can customize it to fit the needs of your team.

Free Estimate Template

Before you’re ready to write down your budget, you may need to draft several estimates for all the tasks that make up your project, including the resources needed for each. Our estimate template will allow you to make those estimates and share them with your stakeholders.

ProjectManager Helps Projects Stay on Budget

ProjectManager is cloud-based project management software. That means we deliver data instantly to our real-time dashboard, so you can monitor your project across six metrics. When actual costs vary from your planned budget, you know faster and can respond quicker.

ProjectManager's Dashboard with cost metric popup

You can also plan your budget on our software, adding expenses and then use our resource management feature to assign resources, workforce, hourly rates, which are automatically added to your project. Add expenses at the task level with our Gantt chart, and report on expenses at the task level, too.

ProjectManager's Gantt with costs on bottom

There’s so much you can do to plan and manage your budget with ProjectManager, which is free for 30-days with this trial offer .

More on Project Budget

It’s clear that building an accurate budget is key to setting up your project to succeed. Why not take a moment to listen to our resident project management expert Jennifer Bridges, PMP, who explains how to build a project budget in this tutorial video.

Here’s a screenshot for your reference!

this is how you build a project budget

Thanks for watching!

Pro-Tip: Be sure to track the budgeted vs. actual costs when you’re in the project to see if you’re adhering to that budget. Because after you make a budget, you have to know how to manage it .

Related Content


Today, we’re talking about how to create a project budget. And, with that, I wanna share seven expert tips.

But first of all, let’s clarify what the project budget is. It’s the total projected cost to complete a project during a specific period of time, with a specific result.

We wanna be sure that we include several components.

First of all, we wanna include the direct cost, directly related to the project, as well as any indirect cost as well.

We also wanna include fixed and variable cost, any labor and materials as well as travel.

There may be some travel related expenses we need to include, as well as equipment we may need and any space, any leases or license costs.

And there may be some other costs as well, but these are just a few ideas.

Why do we want to create a project budget anyway? Because it helps us to track the budgeted versus actual cost.

That gives us a variance that lets us know in the end, or all along the way, how we’re doing.

So let’s talk about the expert tips. First of all, use historical data if it exists. If you have a similar project, use historical data so you can compare data, so you won’t have to start from scratch.

Also, reference lessons learned. You wanna be sure not to repeat those same lessons. You can take that and include it in this project as well.

Leverage your experts, and that includes your team members as well. So your team, who possibly have done similar projects, can provide input, as well as your stakeholders.

Then confirm the accuracy. Once you build your project budget, you wanna maybe provide input and have people look at it to ensure that data is accurate.

Also baseline. Once you have finalized your project budget you want a baseline and that’s what you’ll use all along the project to gauge the variance. The re-baseline to me is one of the keys between a failed and a successful project. If you have changes to the budget, and your change control board approves those, then that gives you the ability to re-baseline that budget.

Also, you wanna update the budget real time. If there are changes, you wanna be sure that that’s done on a regular consistent basis so you’re tracking against the right numbers.

Also, get things back on track as soon as possible because every little deviation just compounds the problem.

So if you need a tool that can help you create, manage and track your budget, then sign up for our software now at ProjectManager .

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marketing project budget

With the introduction and expansion of mobile and inbound marketing campaigns, the world of digital advertising and promotions is in an almost constant state of flux. Despite critiques from industry officials that run the gamut regarding the effectiveness of digital media campaigns, marketing budgets are predicted to soar, according to Forbes.

Overall, marketing budgets were roughly 10.7 percent of company revenue in 2013, according to a study by Gartner, but that amount is projected to increase by 8 percent in 2014. Most significantly, digital media marketing was just 3.1 percent of revenue in 2013, but that amount is expected to jump 10 percent in 2014. Digital advertising may be the largest segment of marketing budgets with mobile marketing and digital commerce following.

The numbers show that big businesses may be moving resources to digital efforts faster than previously estimated, which could be good news for advertising and marketing professionals. The U.S. Bureau of Labor Statistics predicts that jobs in advertising, promotions and marketing management are expected to grow by 12 percent through 2022, which is slightly faster than all other occupations, according to Forbes.

It isn't just an American trend, however. The McKinsey and Company Global Media Report 2013 suggested that 63 percent of global advertising growth over the next five years would come from Latin America, Asia Pacific and Central and Eastern Europe. Overall, the report suggested that digital advertising would be the fastest-growing category of marketing in the years to come with a compound annual growth rate of 14.7 percent until 2017. 

The move to digital marketing has been a trend in the industry for several years now. Chief Marketing Officer Council World Wide reported that roughly 66 percent of marketers have moved at least 30 percent of their budgets from more traditional marketing methods to digital marketing over a three-year period ending in 2012.

Using competitive analysis to project your marketing budget

Jeff Sauer

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Most CFO’s cringe when they see marketing budgets come across their desks. Unrealistic projections, off the wall ideas and limited accountability will put marketers into the dog-house with their financial overlords. It’s time for marketers to do better. It’s time for marketers to understand their CFO and give them something they can work with. It’s time to take a data-driven approach and start hearing “yes” more often. This session teaches attendees how to use the myriad competitive analysis tools available to marketers and use them to blow your CFO’s friggin mind. Join us as Jeff Sauer walks you through several practical tools and techniques that will allow you to start hearing yes more often.


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