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E-learning Business Plan Sample

SEPT.30, 2013

E-learning Business Plan Sample

E-learning Business Plan for starting your own business

If there’s one thing we’ve learned from the COVID-19 pandemic, that is, we can do a lot more from home than we previously thought. We are presenting this business plan for educational services from home. This is the right time to get started with an e-learning business as people are still reluctant to go out.

If you want to know how to set up and elearning course, you are in the right place. Just like a business plan for a driving school or a business plan for language school , this one is based on an actual start up. Let’s see the components of strategy that will help Smart E-learning School succeed.

Executive Summary

2.1 the business.

Smart E-learning School will be owned and headed by Hazel White. The school will be focused on providing technical education via the internet and distant learning. The courses offered by the school will be about computer, languages, and programming. starting a e learning business is easier than you think. It is just like a preschool business plan but everything is online.

2.2 Management of E-Learning Business

If you are looking for an answer to how to start e learning business, here it is. The online school business plan will be headed by White and she will hire specialists of each field to help her plan how to set up online training courses in such a way as to make the maximum profit. A mobile application business plan will also be needed to make the business available for all.

2.3 Customers of E-Learning Business

The customers of Smart E-learning School will be from all geometrographic geographic subdivisions from all over the US. The main customers of the business will be:

  • People looking to acquire new skills.
  • People wanting to learn new languages.
  • People interested in learning photography and videography.
  • College graduates wanting to get safety and other certifications.

2.4 Business Target

The subjective target of this online school business plan is to create a reputable name in the elearning industry. However, we’ve set the following objective targets:

  • Enroll 5,000 students within the first 6 months.
  • Generate a revenue of $0.3 million per annum by the end of year 3.
  • Expand to the global market by the end of year 2.

E-Learning Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Hazel White will be the owner and CEO of Smart E-learning School. White has worked as an educationist for 30 years. She previously implemented a tutoring business plan with success. That makes her the perfect person to implement this e learning business plan sample.

3.2 Why the E-learning business is being started

After the coronavirus pandemic, people have realized that it is cost and time effective to learn from home than going to a school. The greatest evidence of this is the increase in the use of services like Google Classroom and Zoom. This is be best time to start e learning business.

3.3 How the E-learning business will be started

Step1: Planning

The first step towards successfully launching this online school business plan is business model for e learning is planning. The managemental hierarchy of the business will be developed and online education e learning sample business plan implementation strategy will be finalized. This is not as simple as a martial arts business .

Step2: Developing a Brand

The next step towards starting the business will be establishing a brand. Top-ranking educationists will be hired to create an impression of the brand. Just like a martial arts business plan it is important to have a brand.

Step3: Establish a Web and Physical Presence

Once the brand has been established, the next step will be to hire office space to start the work. An extensive website will be launched to make the business accessible for customers.

Step4: Promote and Market

The next step will be to create a strong marketing strategy to help the business get noticed by the customers.

E-Learning Business Plan - Startup Cost

The next thing that needs to be addressed in this e learning business plan template are the services. If you want to start your own e learning business, you need to determine the services.

Smart E-learning School will be focusing on 20 services divided into 4 categories:

1. Basic Freelance Skills Training

This category will teach people the basic level and easy freelancing skills that they can use to make money. This will include:

  • Freelance writing.
  • Content creation.
  • Data entry.
  • Use of popular word processors

2. Advanced Freelancing Skills Training

This head will cover specialized skills that can be used for freelancing as well as office jobs. These will include:

  • Video editing.
  • Basic programming.
  • Photo editing.
  • Virtual assistant training.
  • Business plan writing .

3. Languages

We will also be teaching people languages that can increase the chances of them getting better employment opportunities. Smart E-learning School will teach:

  • Entry level Chinese.
  • Intermediate Spanish.
  • Advanced English.
  • Intermediate French.
  • Advanced Spanish.

4. Advanced Skills

These will include:

  • Photography.
  • Videography.
  • Automotive repair.

Marketing Analysis of E-learning Business

If you want to know how to start e learning business online, you need to conduct marketing analysis. This is the part where we determine the economic viability of the project.

UK Start-Up Visa Business Plan

As of 2019, there are more than 31,000 elearning companies in the US. The market capitalization of the elearning industry was 144 billion USD in 2019. It has been growing ever since at a rate of 14.4% annually and is expected to be worth more than 370 billion USD by 2025.

If you want to start your own e-learning business pdf, you’ll need to come up with an innovative approach. However, the COVID situation has made things easier. People now prefer to learn via elearning rather than attending an actual school.

Great service

Great service. Good turnaround time and quality work. Thanks!

One of the most profitable customer bases for any e learning business model are small to medium enterprises. These companies want to get their employees trained at the lowest possible cost. That is only possible through elearning. This enables the employees to receive training while they are in the office and they do not have to take a leave for it.

Another thing that you need to take care of while planning to start an online school business plan is the availability of teachers. If you want to succeed as a new entrant in the industry, you’ll need to hire the best teachers. The best teachers and trainers in the territory are the people who can make the business a success for you.

You also need to look into the way others in the same industry are operating. The way they teach, examine, and certify their students are some of the very important things to get inspiration from.

5.1 Market Trends

As stated earlier there are more than 31,000 e-learning businesses in the US. The market, however, has not always been like this. There were only a handful of distant learning companies operating in the US before the widespread use of the internet. These companies taught through distant lectures on dedicated TV channels and conducted examinations in large cities.

Since the 2000s, the industry started to bloom. It had a growth rate of 7% in 2002. The number and magnitude of e-learning businesses kept going up and the growth rate accelerated over the years. The industry still has a 14.4% growth rate meaning that new entrants still have a chance.

5.2 Marketing Segmentation

In this business writing e learning we’re listing the expected customers of Smart E-learning School:

E-Learning Business Plan - Marketing Segmentationt

5.2.1 People Looking for Skills to Earn

One of the main customers/students of any elearning setup are the people who are looking for a cost-effective way to acquire skills. This segment will makeup the bulk of independent customers at Smart E-learning School.

5.2.2 People Looking to Learn Languages

A substantial portion of the students at Smart E-learning School will be the ones looking to learn new languages. These people will be the high paying ones as language education is expensive.

5.2.3 People Learning Skills as Passion

People also go to elearning schools to learn things they are passionate about. We’ll teach photography and videography to such people. However, people can also learn the same for earning money. We don’t judge anyone at Smart E-learning School.

5.2.4 Small to Medium Enterprises

We will also be providing online training solutions for the companies that cannot have their own training wings. This will make up the largest single market segment by revenue as such clients often need training for a lot of people.

5.3 Business Target

  • To establish Smart E-learning School as a leading distant learning services provider.
  • To make some permanent corporate clients and sign long-term training contracts with them.
  • To start making $26,000 a month by the end of year 3.
  • To maintain a CSAT score of more than 90%

5.4 Product Pricing

All courses and training programs will be priced as per the competitors. The prices will be kept a little bit lower than competing businesses to earn clients at the start.

Marketing Strategy of E-learning Business

In order to start a successful business any business e learning marketing plan sample must contain a solid marketing strategy. As the elearning market is a saturated one, a lot depends on how well we present the online school business plan.

If you have come this far looking for how to start a e-learning business proposal, you need to know the importance of an effective marketing strategy. We need to highlight the areas where we are stronger than our competitors. Only then we can succeed.

6.1 Competitive Analysis

  • We will implement modern learning techniques to make our trainings better than what the competition has to offer.
  • We will be hiring the top-notch professionals of every field to make sure we deliver the best.
  • We will design innovative training solutions for small to medium enterprises to get permanent clients.

6.2 Sales Strategy

  • We will use TV commercials, Google Ads, and banners to promote our nascent brand.
  • We’ll offer discounts in the first 6 months to attract people and advertise the business in turn.
  • We’ll make specialized plans for corporate clients

6.3 Sales Monthly

E-Learning Business Plan - Sales Monthly

6.4 Sales Yearly

E-Learning Business Plan - Sales Yearly

6.5 Sales Forecast

E-Learning Business Plan - Unit Sales

Personnel plan

The next step for this business plan for e learning company is making a list of people needed to effectively run the company. One thing that must be noted here is that this online school business plan is unique. It will be needing both administrators and teachers to run.

7.1 Company Staff

  • Hazel White will be the owner of the company.
  • 1 Manager Liaison will be needed to connect with the outside world.
  • 4 Language Teachers will be needed, one for each language being offered.
  • 7 Skills Teachers will be needed for all the subjects being offered.
  • 1 IT Expert will be hired to make sure the website runs smooth.
  • 1 Social Media Manager to manage the much-needed social presence of the school.
  • 1 Accountant
  • 1 Technician to upkeep technical equipment.
  • 1 Receptionist

Financial Plan

The final part of this e learning business case will tell how much capital will be needed to start the business. This will cover the amount of money that is needed from the way the execution of the business is started to the day it starts breaking even. Here are some of the costs that must be taken into consideration:

  • The rent of the place to set up the business in.
  • The amount needed to purchase office equipment.
  • The money needed to set up and online portal for the school
  • Marketing and publicity expenses.
  • Money required to pay the employees before the company starts generating revenue.

8.1 Important Assumptions

8.2 break-even analysis.

E-Learning Business Plan - Break-even Analysis

8.3 Projected Profit and Loss

E-Learning Business Plan - Profit Monthly

8.3.2 Profit Yearly

E-Learning Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

E-Learning Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

E-Learning Business Plan - Profit Yearly

8.4 Projected Cash Flow

E-Learning Business Plan - Projected Cash Flow

Download e learning business plan sample in pdf

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How To Start Your First eLearning Video Business – Full Guide

Learn More about Video Monetization

Woman recording for elearning business

  • What Is An eLearning Business

Why You Should Start An eLearning Business

  • eLearning Business Example
  • eLearning Business Plans (3 types)
  • How To Start An eLearning Business (6 steps)

Starting an eLearning business can be confusing.

You know you have the skill to teach, and some people want to learn it, but connecting the two and building a business around it? Man, where do you even start?

Well, it turns out, right here. 

At Uscreen we have lots of experience helping budding business owners, like you, start and grow their eLearning business. (Even if they have no entrepreneurial experience!)

And I’d like to share some of the major insights we’ve picked up along the way. Meaning you can get to work, safe in the knowledge you’re following the right steps.

So, if you want to start an eLearning business that is both profitable and enjoyable read on to find out more. We’re going to cover:

  • What is an eLearning business?
  • Why there’s never been a better time to start yours
  • A case study of a 5-figure eLearning business
  • 3 types of successful eLearning business models
  • How to start an eLearning business in 6 steps

Let’s go…

What Is An eLearning Business?

An eLearning business is an online platform that educates people, either by imparting niche-specific knowledge or teaching new skills. 

eLearning businesses generate income in a number of ways, but the most common are:

  • One-off sales of products like eBooks and courses
  • Subscription access to independent online schools

Self-paced online learning has become popular over the last few years – it’s worth around $103.8 billion – and the COVID-19 pandemic has accelerated the industry’s growth. (More on that next!)

So, what makes eLearning businesses so popular? Well, for students, it’s because they offer a lot of flexibility . They can choose their own…

  • instructors 
  • learning schedules
  • payment options

…to create a customized experience that fits their needs. These are all important elements that aren’t typically offered by traditional offline learning environments.

Instructors can also take advantage of higher levels of flexibility and creative freedom. You’re not bound by traditional syllabuses or teaching structures.

Instead, you can cover the topics that interest you, in the niche you care about, to provide the most value to your audience. Better still, you can work on your own schedule.

At Uscreen, we’ve seen people build profitable eLearning businesses around:

  • Arts & Crafts .
  • Basketball.
  • Self-Help .
  • Musical instruments.
  • Language learning.
  • Many, many more.

And, thanks to the COVID-19 pandemic, there has never been a better time to start an eLearning business. Here’s why…

COVID-19 has shaken up how we approach work, learning, and recreation. And, people from all over the world are turning to eLearning platforms in the “new normal”.

Specifically, we’ve seen a rise in 3 types of learners:

  • Those looking to grow and adapt to different ways of working.
  • Those looking to escape the pandemic through learning new skills and knowledge.
  • Those looking to learn in COVID-19 safe environments .

In fact, Google’s data shows a clear rise in people looking for terms like “online course” since the first lockdown measures were introduced:

online education app business plan

There’s now a clear opportunity for anyone who wants to start an eLearning business. The supply of online learning resources is nowhere near the current demand for it!

The Associated Press reports that demand will grow 10% each year until 2024 when it will reach a worth of $21.64 billion . (Tapping into just 1% of that industry would be $216.4 million!)

Better still, when you build your eLearning business using online video , it can be affordable to start and manage, with potentially high returns. Let’s look at an example to show you what I mean!

How Frances Long Built A 5-Figure eLearning Business

Frances Long runs Your Book Of Memories , where she teaches people how to make their own mini albums.

online education app business plan

Frances began by creating videos for her YouTube channel using a simple, inexpensive setup. Though the content of each video is complex, the creation of it is not.

Here’s one of her early videos so you can see what I mean:

Click here to watch the video -> youtube.com/watch?v=8idTnr4wdSk

Once she built a community on her channel, she pivoted to running her own eLearning business using Uscreen . 

Students can access her content in 2 ways:

  • They can pay a monthly fee for access to her school, and access all of the tutorials in her library
  • They can pay a one-off fee to access an individual tutorial

This gives Frances’s audience flexible access to her premium educational content. And, it gives Frances multiple income streams for her eLearning business.

online education app business plan

The combination of these simple elements helped Frances bootstrap her way to $13,000 in her first 4 months after launching, and her income continues to grow.

In the next section, we’re going to look at how you can start your own eLearning business, starting with choosing the right business plan.

The 3 Types Of eLearning Business Plan s

There are 3 different types of eLearning business plan you can use:

  • The “night school” model
  • The “academy” model 
  • The “combined” model

Let’s take a look at them and see which one is right for you…

Option 1: The “Night School” Business Model

The “night school” model is a classic if you just want to sell one-off access to a course. It’ll be familiar to you if you’ve ever taken an adult learning course.


  • pay an up-front fee for the course
  • follow a set structure from start to finish (with little deviation from the main topic)
  • finish the course with a test or quiz to show proficiency

…making them best suited for students who are focused on learning one topic or skill. 

InkWorkshops use this eLearning business model well. They sell individual access to laser-focused tattoo workshops:

online education app business plan

The benefit of this business model is that you receive a lot of up-front money. You can generate hype and sell access for a short time, which can translate into high earnings.

The downside is you only earn once from each customer. Once they have access, there’s no need for them to reinvest in this course.

You’re also limited to one topic per course, so you’ll need to create multiple standalone courses if you want to cover a variety of topics, which can be pretty time-consuming.

Option 2: The “Academy” Business Model

The “academy” model is a much longer-term option.  It’s where you create an online school that allows…

  • your students receive recurring value
  • you receive a recurring income

…in exchange for a recurring monthly subscription fee.

The academy style model allows you to focus on a breadth of skills your students will need. You can build an extensive library of tutorials to cover multiple necessary skills.

Let’s say you want to start an eLearning platform for guitarists. Instead of teaching one skill – like how to play a specific song – you could open it up to teach:

  • How to practice chord progressions.
  • How to restring your guitar.
  • The basics of finger-picking.
  • How to read sheet music.

These topics are far too complex and important to make part of one single course, so they all need to be taught as skills in their own right. 

Magic Stream does this extremely well. They’ve built an extensive catalog of videos that budding magicians can access for a minimal monthly fee:

online education app business plan

From the business side of this, there are lots of benefits.

You can earn a recurring income every month from both past and new students. And, you can continue to earn from content you uploaded months or even years before!

Option 3: The “Combined” Model

Okay, this is my favorite eLearning business model…

The “combined” model is where you take the night school and academy models and put them together to create a supercharged income opportunity.

Here you use:

  • the academy model as your core offering.
  • the night school model to provide flexible options or add-ons.

It could be that your customers want access to just one tutorial from your database, or you’re offering a special live stream session that’s worth paying a few extra dollars for.

Students are ready and willing to pay for these if they feel it will help them improve at what it is they’ve come to learn from you.

This is the same model that Your Book Of Memories used earlier in the post, so you know it’s tried and tested!

How To Start An eLearning Business In 6 Steps

In this section, we’re going to explore how to start an eLearning business and share the specific steps you need to take.  You’re going to:

  • Define your audience
  • Identify your core content
  • Pick and create 1-3 actionable lessons
  • Select your eLearning platform
  • Set your prices
  • Market your new eLearning business

Before we start, it’s going to be useful if you already have authority within an online community, or audience you’ve created, before you begin to build an eLearning business. 

This will give you better access to content ideas, potential customers, and initial feedback. While not essential, I do recommend you have this before you follow any of the steps below!

Let’s get into it…

1. Define Your Audience

The first step is to define your target audience. 

It’s useful to think of this as a subsection of your current audience. The 20% of people who will be interested in signing up for your premium service.

Ideally, you’ll build an “avatar” that is an amalgamation of the 6-8 key characteristics, wants, and needs that your customers share.

You should ask questions like:

  • How old are they?
  • What gender (if relevant) are they?
  • Where are they located?
  • What are they struggling with?
  • What do they want to achieve with the skills you’ll teach them?

The answers to these questions will differ depending on your niche and what you teach. The best way to answer them is to reach out to members of your current audience and ask them!

Here is a great video from entrepreneur, Eben Pagan , on how to create a customer avatar, with specific examples from an eLearning business:

Click here to watch the video -> youtube.com/watch?v=08-_QTkcJx4

2. Identify Your Core Content

The next step is to identify the specific lessons your audience needs the most.

These are the core skills that will have the biggest impact on your audience’s success. If they come away armed with these 1-3 things, they’ll have got their money’s worth.

This will help you ensure your existing customers are satisfied and help you to attract new customers with your core materials.

Let’s say you’re building an eLearning business for creative freelancers. You might create your core lessons around:

  • Acquisition: how to find and pitch to new clients
  • Productivity: how to manage your time and workload
  • Negotiation: how to effectively raise your rates

This is something we do in our own eLearning products. For example, in Fitness Accelerator , we focus on 3 core categories for our video tutorials:

  • Setting up: how to set up your online fitness platform
  • Pro tips: how to create engaging, professional content
  • Marketing: how to grow your online fitness business

Here’s how that looks on the website:

online education app business plan

These core elements should hit the key needs and take your customers towards their desired end result.

3. Pick & Create 1-3 Actionable Lessons

In this step, you’re going to drill down and create some actionable lessons.

I recommend you create a completable “module” for each of your core content categories before you launch your eLearning business.

Sticking with the creative freelancer example from above, this might look like:

  • Acquisition: how to write a high-converting outreach email
  • Productivity: how to structure your working day
  • Negotiation: 10 key things your proposal needs to have

The point here is to choose high-value lessons that set the tone for your future content, and can generate early results or progress for your customers!

If you’re starting off on a low budget, here is a great video from Think Media on how to create your first videos using only your smartphone:

Click here to watch the video -> youtube.com/watch?v=ek53TQ9U35o

4. Pick Your eLearning Platform

It’s time to look at where you’re going to build your eLearning business.

You may already have considered some “education” platforms that allow you to host single courses, but I’m going to recommend you consider a more comprehensive solution. 

Specifically, I’m going to recommend you use a video monetization platform. Here’s why…

Video is the most effective way of teaching people remotely. It allows you to convey complex information easily. Just ask the 86% of people who use YouTube videos to learn new skills !

You also need a platform that allows you to:

  • Create your own controlled learning environment
  • Connect directly with your audience within a standalone platform
  • Offer a wide range of payment options
  • Create combinations of monetization options
  • Use analytics for both your videos and marketing
  • Take control of your income

You can do all of this – and much, much more – by using Uscreen . You can find out more about us, and what we offer, by clicking here or watching the video below:

Click here to watch the video -> youtube.com/watch?v=fxAZYn6gj74

5. Set Your Prices

Next up, let’s look at how to set prices for your eLearning business.

In the video below one of our resident video experts, Nick Nimmon, will talk you through a tried and tested strategy for setting prices for online courses and eLearning businesses.

Check it out:

Click here to watch the video -> youtube.com/watch?v=0YkQySdR9VU

6. Market Your eLearning Business

The final step is to begin marketing your eLearning business. This is where having an existing audience really helps!

I recommend you start by identifying your existing marketing channels, like…

  • your newsletter
  • social media feeds
  • YouTube channel audiences
  • community forums 

…and promote your new platform there. 

online education app business plan

You should also consider using YouTube to create a marketing “funnel”. This is where you share:

  • Top-level videos to engage potential and new audience members
  • Middle-level videos to begin educating them
  • Bottom-level videos, like trailers, to point them towards your platform

You can learn more about how to create a YouTube marketing funnel here .

Better still….

You can use Uscreen’s marketing tools to build more comprehensive and effective marketing campaigns. With them, you can:

  • send abandoned cart emails
  • create “reduce churn” sequences
  • offer high-converting free trials
  • share promotional coupons
  • connect with 1000+ tools via Zapier

…so you can build tailored campaigns to market your eLearning business, your way.

Bonus: Join Uscreen’s Instructional Video Business Accelerator

We created the Instructional Video Business Accelerator for those of you who are serious about starting an eLearning business.

Uscreen's elearning video business accelerator landing page

The Instructional Video Business Accelerator is a self-paced program that helps you learn the core skills you need to build a long-term eLearning business. It’s made up of hours of video tutorials that will help you:

  • Create your eLearning business.
  • Record impactful video lessons.
  • Build a community of excited students.
  • Effectively market your platform.

The Instructional Video Business Accelerator is automatically accessible to all eLearning Uscreen clients. Start your free trial to get access today ! Be sure to check eLearning as your industry while signing up.

Wrapping This Up…

There has never been a better time to start an eLearning business. COVID-19 has changed the way people want and need to learn, and the demand is higher than ever.

If you want to learn more about the key skills you need to launch and grow your own eLearning platform, be sure to check out Uscreen’s Instructional Video Business Accelerator!

Care for an on-demand demo?

Uscreen on demand demo

James Johnson

James is the Content Marketing Manager at Uscreen. He's a guitar-playing, book-reading, film-watching, language-learning, lo-fi-hip-hop-listening kind of guy who loves being creative.

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></center></p><h2>3 Types of eLearning Business Models</h2><p><center><img style=

  • August 21, 2023

eLearning is one of the fastest-growing businesses in the world, especially after the outbreak of COVID-19. If you plan to start your eLearning business, you must be fully aware of the types of eLearning business models you can choose and establish a business on.

COVID-19 created a huge opportunity for the ed-tech industry as 1.37 billion learners were impacted by national school closure in March 2020. Albert Einstein once said, “In the midst of every crisis lies great opportunity .” Similarly, this crisis presented an opportunity in the form of e-learning businesses. With the massive demand for e-learning and online education across the globe, it is high time for you to start an eLearning business , and to be successful; you need to adopt an eLearning business model.

What is an eLearning Business Model?

An eLearning business model is a framework that would guide your business to generate monetary returns. It provides a roadmap to your business plans and helps you envision the long-term value of your business. Different types of eLearning business models are being used by businesses but we have gathered the most successful and proven business models for you.

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There are 3 most common and successful eLearning business models that you can follow. For your ease, we have attached an infographic below displaying the 3 eLearning models.

Infographics displaying types of eLearning Businesses

1. Night School Model

The term night school model came up from the concept of skill-based classes. It is a classical business model where a learner pays a one-time fee to access the course content. Courses under this business model follow a fixed framework that includes learning modules, assessments, quizzes, or examinations to test the learner. So, for example, if you are interested in learning Tableau , then you can follow the below steps:

  • Search the course on an eLearning platform such as Udemy or Coursera
  • Enroll by paying a nominal fee
  • Access the course content
  • Pass the quiz and complete the course

The night school model is most suitable for learners seeking a specific skill or learning a particular subject or a language. Most eLearning businesses adopt this model as it is a suitable alternative to physical classroom learning. This eLearning business model can be helpful for new businesses who are looking to generate cash flow by the subscriptions and sale of courses. Moreover, It is also a suitable model for businesses with high-priced courses.

However, this model has some downsides as well. The learner would only pay the course fees once and might not reinvest in your eLearning business again. In addition, if you want to focus on multiple topics, you will have to make separate courses for each of them since learners seek specific courses; hence, it is time-consuming.

There are some pros and cons of the night school model that are displayed in the table below:

Pros and Cons of Night School Model-eLearning Business Models

2. Academy Model

The academy model is subscription-based, where the eLearning platform operates as a virtual school. An academy eLearning business model encourages students to learn and develop multiple skills and provides an extensive library of courses, videos, and other learning materials. The academy model also provides numerous features for the learners, such as live question-and-answer sessions, support groups, and one-to-one sessions with the instructors.

This model creates a long-term relationship between the platform and the learners. It is suitable for creators, fitness enthusiasts, sports fanatics, and professionals in their respective fields. The academy model covers broad topics and then covers each area in detail, attracting learners looking to learn multiple skills.

For example, you want to learn about graphic designing in an eLearning platform . The academy model would provide information about different tools and software such as Photoshop, Indesign, Illustrator, and other Adobe software.

One of the plus points of this model is the constant inflow of subscription fees from the subscribed learners. Moreover, you can earn more in the future with the increase in the number of subscribers without additional effort to create more content. The pros and cons of this model are listed in the table below:

Pros and Cons of Academy Model-eLearning Business Models

3. Combined Model

A combined model is the integration of the “Night School Model” and “Academy Model.” This model offers both subscription-based offers as well as stand-alone courses with one-time fees. This model is suitable for those students who are willing to pay extra for additional course material or courses that can help them improve their academics and skills.  


How to choose the most suitable eLearning Business Model?

You have clearly understood all three eLearning business models; now, you can find the best fit between your business and the eLearning business models. Based on your core competencies, you can assess all three options and then opt for the most suitable one.

Edly is providing free eLearning business consultancy and platform demo that you can try out before making a final decision.

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Grow Your Business

8 steps to building an online course business (+ business plan template), share this article.

There has never been a better time to build a business selling online courses . By 2027, the global e-learning market is estimated to reach an enormous $521.8 billion ( Research and Markets ), signalling an enormous potential.  Millions of people are purchasing online courses, inside and outside of the traditional education system, in order to upgrade their knowledge and skills.

Skip ahead:

Step 1: Decide what to teach

Step 2: create a business plan for your online training business, step 3: validate market demand, step 4: create a compelling and unique brand, step 5: build your audience, step 6: create an online course, step 7: focus on customer success, step 8: scale your business.

It comes as no surprise that in response to this demand, entrepreneurs and subject matter experts from all over the world have started creating and selling online courses to share their knowledge with others.

At Thinkific, we’ve felt the effects of this demand first hand as thousands of individuals and organizations have started using our platform to create online courses .

Creating an online course is just one part of building an online course business. Building a business is the other part.

But let’s be real here. If you ask ANY type of business owner if it was easy for them to build their business, they will tell you that it wasn’t.

Rome wasn’t built in a day, and neither is an online course business

At the beginning of 2017, I watched a close friend of mine open his own barbershop. It took him 3 months of renovations and tens of thousands of dollars just to get his barbershop ready for him to welcome his first customer through the front door. (I was his second customer, by the way. Someone else beat me to the grand opening by about 5 minutes!)

For my friend, those 3 months of preparation work was just the beginning. During the next 6 months after his grand opening, he worked 7 days per week to build up his clientele and recoup his startup costs before he started hiring more barbers. Why did he do this? Because that’s what it took to start his own barbershop. 

What does this have to do with building an online course business?

The point of this story is that it takes a lot of work upfront to build a business . It doesn’t happen overnight and building an online course business is no exception. There is a lot of work you will have to do, both before and after you create your course, in order to be successful.

Unfortunately, most course creators give up on their business before putting in the work required to ensure they will be successful. They stop digging for gold before they experience the big payoff that makes all the hard work worth it.

online education app business plan

Even though it takes a lot of work to build a successful online course business, there are plenty of other people that have done it before (check out our customer stories to see some examples). 

With that in mind, we reached out to more than 40 successful entrepreneurs and online course creators. These people have literally built their careers by sharing their knowledge with others, many of them selling millions of dollars worth of training programs and online courses throughout their careers.

After reviewing all of the valuable insights these online course creation experts and entrepreneurs shared with us, we managed to distill the process of building a successful online course business into 8 specific steps (well, more like phases, since each one of these phases has several steps involved).

In this guide to building an online course business, we’ll be sharing these 8 steps with you.

8 Steps to Building a Successful Online Course Business

Before we jump into Step 1, there is something very important that you need to understand:

By itself, an online course is NOT a business

Without an online course to sell, you can’t exactly build an online course business. But creating your online course is just one part of building your business . Your online course is your product. It’s not your entire business.

As you can see from the graphic below, a typical online course business has many other parts as well:

This may surprise you, but creating an online course isn’t even the first step in the process of building an online course business. Out of the 8 steps we’re about to go through, creating a course is Step #6.

You’re welcome to skip steps 1-5 if you want to, but I would advise against it and here’s why:

If you jump straight to creating a course without strategically choosing a topic to teach (Step 1), creating a business model (Step 2), and validating demand for that topic (Step 3), you could end up creating a course that no one wants to sign up for.

Secondly, if you don’t build your brand (Step 4) and audience (Step 5) before you launch your course, you won’t have a way to stand out among your competition or have an audience to promote your course to.

Even if you have the “perfect” course created today, without a compelling brand and an audience to promote it to, it will be very difficult to generate sales. No sales = no business.

So to save yourself many hours of effort and (potentially) thousands of dollars in course creation and marketing costs, don’t skip these steps.

Okay, let’s dive in…

The first step in building an online course business is deciding what you will teach. What topic do you want to become known for? What topic are you expert enough to teach to others?

To be an expert at something, you just have to know more about your topic than the person you are teaching. That’s it. To that person, you’re an expert. Don’t overthink this.

Choose your course topic

Between the combination of your life experience and your professional experience, there are likely several topics that you know enough about to create a course on.

To help narrow down a specific course topic , we recommend completing the following exercise:

On a piece of paper, draw 2 vertical lines to create 3 columns. Label the first column Passions & Interests . Label the second column Skills . Label the third column Experience & Achievements .

online education app business plan

Next, start adding as many things as you can think of to each column (aim for at least 20 per column).

Once you’ve done this, identify the top 2-3 topics where your passions/interests, your skills, and your experience/achievements intersect.

For example, if you like science fiction ( passion/interest ), you’re a great writer ( skill ), and you’ve written several science fiction novels ( experience/achievement ), then “how to write a science fiction novel” is a viable topic to consider teaching to others.

“You’ve been given a talent, you’ve been given a gift, you’ve been given experiences in your life that are here to serve others.” – Alexi Panos

Identify a specific target audience

Once you’ve identified a specific topic to teach, the next step is to identify a specific target audience (aka a target market) that is interested in that topic.

Don’t make the mistake of thinking that your topic (and therefore your course) will appeal to everyone. If you try to create a course that appeals to everyone, it will likely appeal to no one. I know it’s counter-intuitive, but trust me on this.

To give you an example, one of our customers ( Lizzie Lasater ) is a yoga practitioner and instructor. When she decided to create online courses , naturally, she decided to start teaching yoga online  

Instead of creating courses to teach people how to practice yoga (a very broad and highly competitive topic) she decided to narrow her target audience to other yoga instructors (more specific). With other yoga instructors as her target audience, she created courses that are specifically about how to become a better yoga teacher.

online education app business plan

Once you have decided on what to teach and have sufficient clarity about your course topic, it is time to get your business plan ready. 

A business plan or business model is a formal blueprint describing how you will structure, manage and market your online course business. It is important to create one as it helps to ensure that your online course business will remain competitive and financially successful in the long term. 

You can choose one of the many software tools to create a standard business plan or use a regular spreadsheet or word processing software.

Now, as every business is different, their business models can vary drastically. However, certain aspects remain common to most companies. 

Here, we have laid out what you must include in your business plan:

Describe your business

A business description is needed to clearly state the purpose of your business, your target audience, and how you plan to deliver your products and services. 

When drafting it, you must be as objective and concise as possible regarding the nature of your online course and how it intends to help the target audience. 

Make sure to highlight if you will deliver your courses only online or offline. It also helps to state if your courses will be instructor-led or delivered through other e-learning methods. 

Identify your marketing strategy

Once you describe the nature of your business, the next step is to put together a marketing and sales strategy. 

Describe the strategies you will use to market your online course and how you plan to implement your email marketing, social media marketing, and other organic methods. 

In addition, you need to plan to allocate a budget for your paid advertisements and online marketing if you decide to opt for pay-per-click ad programs. 

Hiring and team management

While many online course creators choose to run their own shows, many opt to hire virtual assistants or full-time employees for help. Others choose to delegate tasks to freelancers or third-party vendors. 

Make sure to describe how you plan to delegate the tasks you cannot do. It is always a good idea to outsource tasks that do not require your intervention to save time for those that require your expertise.

Business operations

This section of the b-plan states how your day-to-day business activities will be structured and managed. 

You can include your course content, operational hours, telecom and IT-related necessities, insurance, etc. The more concise your operations section, the better ground it makes for you to validate your plan later. 

Every business requires money to run, and online businesses are no exception. In addition to the marketing and advertising expenses mentioned above, you will also need to factor in infrastructure, technology, hiring, etc. Remember to also describe what you plan to sell and how you plan to monetize your business. 

With this, make sure to have a detailed budget plan and allocate your resources to different expenses fairly. However, be careful to ensure that your budget is within what you can commit to and it does not make you feel overstretched. 

Please note that in addition to your online business course, you may also add other income streams such as selling ebooks, offering paid talks, etc. 

Two financial calculations you should consider initially are:

Gross Profit Margin: This is the number of courses you sell minus the cost of running your online course. It can be represented as a percentage. 

Gross Profit Margin = (Net course sale revenues – cost of running your online course) / net course sales x 100

Selling, General and Administrative (SG&A) Ratio : This figure tells you the percentage of your online course sales revenue used to cover your operational expenses. 

SGA = [Selling + General + Operational (Administrative) expenses] / Net online course sales revenue

online education app business plan

While we have described the essential aspects of a business plan, it also helps to follow the structure of a formal Business Model Canvas .  This concept was popularized by Alexander Osterwalder in 2005 and consisted of nine building blocks. These include key partners, activities, resources, cost structure, revenue streams, value propositions, customer relationships, channels, and customer segments.

Once you’ve identified a specific topic to teach and have your basic business plan blueprint in place, the next step is to validate the demand for that topic.

As a course creator it sucks to spend several weeks, maybe even months (or years?!), creating an online course about a topic that you find out there is no demand for.

It’s a lot more efficient to validate demand for your course upfront before you invest time, effort and money creating a course.

Here are 2 ways you can validate the demand for your course topic:

Research your competition

See if you can find other people or companies that are selling courses and other forms of training about your topic (or a similar one), or who serve your target audience.

  • Bestselling books on Amazon
  • Other online courses
  • Popular blogs and forums
  • Top podcasts on iTunes
  • In-person seminars, conferences, workshops
  • Online events (virtual summits, webinars )
  • Networking groups on Meetup
  • Coaches and consultants

If you can’t find anyone that is profitably teaching your topic to others, that is a red flag that there isn’t enough market demand for that topic to justify creating an online course (or building a business). Competition is usually a proof of market demand.

What if there is no competition?!

On the rare occasion that you can’t find any competing products or services about your topic, that could mean one of two things:

  • There is demand, but no one is serving that market yet (rare), or
  • There is no demand, and you should pick a different topic

Either way, there are still two more steps you should take before you pull the trigger and decide to create (or not create) your course.

A great way to gauge demand for your topic is to use Google’s Keyword Planner to see how many people are searching for your topic per month. The higher the search volume, the higher the demand.

“Do not be afraid of competition. Their very existence validates that there is demand for the problem you’re trying to solve or for a solution to it.” – Greg Smith, CEO of Thinkific

Ask your target audience what they want to learn

If you have access to your target audience, whether online or offline, the best way to find out what they want to learn (and would be willing to pay to learn) is to ask them directly!

Here are a few ways you can ask your audience what they want to learn:

  • Ask your list of email subscribers
  • Ask your fans/followers on social media
  • Ask your past and/or existing clients

With each of these options, you can send people a link to a survey, ask them open-ended questions directly, or ask them to have a quick call with you.

Another way is direct outreach (aka cold calling) to your target audience by phone, email or social media. Do this in a polite, non-spammy way of course.

See how many people are searching for your course idea on google

Engaging in keyword research is a great way to identify a course topic that can possibly sell like hotcakes, without directly asking your audience., keyword research essentially helps you to understand what people are looking for online by keying in terms on google or other search engines. , to conduct keyword research on topics that may interest your audience, you can use specialised tools such as semrush or ahrefs . , irrespective of the tool you choose to use, here is the basic framework to engage in keyword research:, identify your seed term, which would be an umbrella term for your course topic. , type in “course” + your seed term., get specific and find a niche area that has not been covered by other course creators but has a high search volume. check out this tool to identify search volume, continue to search and eliminate topics that are not feasible or interesting. , for example, if you wish to start an online course on gardening, type “gardening course” in the keyword search tool. you will see multiple results with different search volumes. these results will help you get more specific. for example, you may find that “gardening courses in semi-arid regions” is a possible course topic with a decent search volume. , alternatively, you can also use our search volume too l to discover popular course topic ideas. .

Remember: If you can’t find anyone that wants to learn the topic that you’re thinking of teaching, you should probably move on to another topic.

If you can’t find buyers before you create your course, you probably won’t find any after either!

The ideal scenario is you choose a topic that there is obviously a demand for (proven by competing products and services about that topic), but nothing that is for your specific target audience.

Facebook marketing , for example, is a broad topic with strong market demand (proven by all of the blogs, books, courses, consultants, seminars, etc. about this topic).

Now, assuming we want to create a course about Facebook marketing, let’s see what topics we come up with as we hone in on a specific target audience:

  • Topic 1: Facebook marketing 101 (very broad)
  • Topic 2: Facebook marketing for business owners (more specific, still pretty broad)
  • Topic 3: Facebook marketing for local businesses (not bad)
  • Topic 4: Facebook marketing for real estate agents (very specific)
  • Topic 5: Facebook marketing strategies to get more listings (ding ding ding, we have a winner!)

If you are a real estate agent and you want to learn how to use Facebook to get more listings, which course topic is going to appeal to you the most? Which topic would you pay the most money for? Probably #5, because it is the most specific. It is exactly what you want to learn.

“The easiest way to know what to do is listen to what people are asking for and then give that to them.” – JJ Virgin , Celebrity Nutritionist & Fitness Expert

Once you’ve decided on a specific topic to teach, it’s time to start building your brand.

Don’t jump straight to getting your logo, website, and business cards designed. Those things do play a role in representing your brand, but they are not the starting point.

The starting point to creating a compelling and unique brand is making a conscious decision about how you want to be positioned in your industry. Branding is about positioning .

Your brand should position you as the go-to expert on your topic. Unless you’re positioned as an expert and a trusted authority on your topic, it will be hard to convince someone to buy a course (or any product or service) from you.

Even though we’re told not to, we do judge a book by its cover. Think of your brand as the “book cover” for your business.

Be strategic with your positioning

The biggest mistake that people (and organizations) make with their branding is trying to appeal to everyone. Don’t do that. Be strategic with your positioning.

Build a brand that appeals to your specific target audience. Don’t try to appeal to everyone, because everyone is not your ideal customer/client.

Here are some questions to consider as you create your brand:

How do you want to be positioned and perceived in your marketplace? What do you want people to think of when they think of you? Who do you want to attract? Who do you NOT want to attract? What do you stand for? What do you stand against? Why do you do what you do?

When your target audience is searching for information about your topic, you want them to find you and immediately feel like they’ve come to the right place. They should feel like they’ve found the exact person (or company) that can help them overcome a specific problem or achieve a specific outcome.

“A great brand starts with understanding who you are, what you stand for, understanding your marketplace and understanding your positioning.” – Re Perez, CEO of Branding For The People

Identify your Unique Value Proposition

An exercise that we recommend all course creators complete is creating a Unique Value Proposition (UVP). Your UVP is what will help you differentiate yourself from your competition.

To create your UVP, answer these questions:

  • Who do you help?
  • What do you help them do?
  • Why is that beneficial for them?

Once you have the answers to these questions, tie them together in a single sentence.

To give you an example, one of our customers Ellie Diop aka Ellie Talks Money , is a business coach with a proven track record that helps you scale your business and have financial success. Pretty good UVP right?

Here is a screenshot of her website’s homepage:

As you can see, anyone who visits her website will be able to instantly figure out who she is, what she does, and who her target audience is. She has a clear and compelling personal brand . If you’re someone who wants to improve your business and reach financial success, it’s obvious you’ve come to the right place. 

Good branding makes your target audience feel like they’ve come to the right place.

Once you’ve decided how you want to be positioned in your market, it’s time to start building your audience.

Your audience is the sum total of all the people that you have the ability to communicate with through various distribution channels (your blog, social media, email list , personal network, etc.).

Why is it important to build an audience?

Without an audience that knows, likes, and trusts you, it will be very difficult to sell your course for the simple reason that you don’t have anyone to sell it to!

So the sooner you start building your audience, the better.

“Online courses are the wave of the future. They can help expand my content and message into places and countries that I have yet to physically visit. Online courses have boosted my income and helped me share my message with a much larger audience.” – Andrea Beaman , Health Educator & Author

Related: How to Create Epic Content Your Customers Will Love

How to define your target audience

It helps if you follow a systematic framework to define your target audience . Some useful steps to that end include: 

  • Ask your current customers
  • Get details on demographics like age, gender, location, etc.
  •  Understand their needs and pain points
  • Analyze the solution they’re hoping for
  • Create a customer avatar

Download our detailed step-by-step guide for audience research

Size is important (but not the most important)

The size of your audience is important, but not as important as you might think. The obvious benefit of having a large audience is the ability to reach more people. If you have 10,000 fans on Facebook, for example, your posts will probably be seen by more people than if you had 1,000 fans (all else being equal).

But the size of your audience is not as important as the relationship you build with your audience.

It’s more valuable to have 100 people on your email list that open and read every email you send them than it is to have 1,000 followers on Twitter who rarely see your Tweets or engage with you in any way.

When it comes to building an audience, loyalty and engagement are the most important.

Here are some of the most common ways that online course creators are building their audience:

  • Social media

Set up profiles and/or pages on the social network networks that your target audience spends time on. You don’t need a presence on every social media network. Choose the top 2-3 that make the most sense for you and focus your efforts there. Share your content, join relevant groups, start your own Facebook group , and engage in conversations. The goal here is to build real relationships with other people that are interested in your course topic.

Read More: Social Media Marketing Guide: Uncracking the Code for Course Creators

  • Content marketing

Publish free content about your course topic as often as you can. Free content helps you build trust and authority in your industry. Common types of content that you can create are articles, videos, podcast episodes, images, and infographics. All of these help to increase traffic to your website and exposure for your business.

The more content you publish on your website and other platforms (like YouTube ), the more likely your target audience will find you as they are searching for information about your topic.

  • How To Generate Leads With Content Marketing (6 Simple Steps)
  • The Complete Content Marketing Guide: Organic Growth Toolkit
  • Publicity & PR

One of the quickest ways to build your audience is to get in front of existing audiences. Writing articles for popular publications in your industry, getting interviewed on podcasts , and getting featured in traditional media (TV, radio, newspapers, print magazines, etc.) are all great ways to increase your exposure and build authority in your industry.

  • Networking & joint ventures

Build relationships with other experts and influencers in your industry. It doesn’t happen overnight, but building mutually beneficial relationships with others can lead to a number of opportunities including guest blogging, interviews, joint ventures , partnerships, and customer referrals.

  • Public speaking

Reach out to event hosts and organizers of conferences and seminars that your target audience attends. Offer to give a presentation on your topic. Some events will even let you sell your course directly to their audience, in exchange for a percentage of your sales. A major advantage of public speaking is you have the undivided attention of everyone in the room during your presentation, and that can be very hard to get online.

  • Email marketing

When it comes to marketing your online course (or any product or service online for that matter), email marketing is hands down the most effective way to generate sales. An email list of people that have expressed interest in your course topic and have given you permission to communicate with them will likely be your most valuable asset as an online course creator.

Start building your email list as soon as possible. Stay in touch with your subscribers by sending them helpful emails and links to your content on a regular basis. This is a great way to earn their trust before you ask them to buy from you.

  • Paid advertising

Even with a modest budget, paid advertising can be a great way to grow your audience. By utilizing advertising platforms such as Facebook, Google, YouTube, Twitter, and LinkedIn, you can target people based on specific criteria including demographics, interests, search terms, job titles, and more. In fact, many of Thinkific’s most successful customers have been using Facebook ads to grow their audience and generate consistent leads and sales for their online courses.

“Consistency is what did it for us. Doing something every week, at least once a week, helped us get better really, really fast because we were putting in the time and putting in the practice.”

– Jordan Harbinger , Author & Podcast Host

Creating an online course is definitely one of the more exciting steps in this entire process, but it can also be the most time consuming one if you’re not careful.

Most people spend several weeks (or months, depending on the course) creating their online course. Other, more experienced course creators have perfected this process and can create an entire online course in one weekend .

But regardless of how long it takes you to create your course, the process that you go through will most likely look a lot like this:

  • Choose your course title and subtitle. 
  • Ensure that your topic has high demand in the market
  • Ensure that the learning outcomes are stellar
  • Gather material for your online course content
  • Create a lesson plan (aka course outline) and choose your lesson types (audio, video, text, etc.)
  • Identify the best ways to deliver each of your course modules
  • Film, record, and edit your online course
  • Set up your online course, including a website
  • Choose a price for your course
  • Create a sales page and focus on marketing your course

Instead of going through each of these steps in more detail right here in this article (which would make it way longer than it already is!), I’m going to share a few of the most important lessons we’ve learned about course creation from the experts we interviewed.

Want to create an online course business, but unsure of where to start? Use Thinkific for free and get free training !

Or sign up for our free mini series that will teach you how to profitably create and sell an online course in just a week.

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Create a “Minimum Viable Course”

A concept that has been popularized by American writer and entrepreneur Eric Ries in his book Lean Startup is the concept of a Minimum Viable Product (MVP) .

An MVP is a development technique used by organizations (especially startups) in which a new product is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users.

online education app business plan

Applying this concept to creating online courses, that means that you should not try to create the perfect course the first time. Instead, create a Minimum Viable Course (MVC).

Here’s why…

The problem with trying to create the “perfect” course before you show it or sell it to anyone is that “perfect” is a very subjective term. What you think is perfect is probably not the same as what your customers/students think is perfect. Even if it is, your course does not have to be perfect in order to be valuable .

Perfectionism has stopped more people from creating and launching their online courses than anything else. Don’t let this happen to you. If your course (imperfect as it may be) is good enough to help someone, then it is good enough to publish. Done is better than perfect.

Create your MVC as quickly as possible so you can publish it and get real feedback from real students. Based on their feedback and other important data (such as course completion and engagement rates ) you can remove training, add training, and make revisions to your course to make it better.

“Don’t be a perfectionist because the world can’t wait for perfect. Get it done, get it out and get it sold. It’s not a book so you can always revisit it periodically but your number one priority is creating a transformation in your clients, so keep your focus there.” – Shazzie Love , Business Strategist

Course length ≠ course value

Read More: How to decide on the ideal course length ?

Another big mistake to avoid is trying to teach everything that you know about your topic in a single course. Doing this will most likely result in a super long course that your students won’t complete and that takes a ridiculous amount of time to create in the first place. Wrong approach!!

Your online course is the shortcut

The purpose of your course is to teach your student how to get from Point A to Point B as quickly and as efficiently as possible. It’s the shortcut.

Your online course is the shortcut. Help your students get from A to B as quickly as possible.

You absolutely should not overwhelm your students by brain-dumping everything that you know about your topic into your course. Your course should be as short as possible without sacrificing the key concepts in your training.

Don’t create 8 hours of training if you can teach your students what they need to know with 3 hours of training. As long as they learn what you promised to teach them, they won’t complain that your course was “too short”. Instead, they’ll probably thank you for not wasting their time with fluff or filler content.

Launch to a small test group first

Another important lesson we learned from the experts we interviewed is not to launch the first version of your course (your MVC!) to your entire audience.

Instead, you should promote your course to a small segment of your audience at a lower price than what you eventually want to charge for your course. If you do promote your course to your entire audience, consider imposing a limit on the number of students that can enroll in it. Once you hit your goal, you temporarily close enrollment for your course.

This strategy is often called a beta launch (similar to pre-selling ). The goal of this type of launch is to get your course into the hands of a small number of students who will “test” your course. In exchange for accessing your course at a reduced price, you ask your students to provide you with feedback to help you improve the course and testimonials to use in your future marketing.

Based on the feedback from your students, you can make changes to improve your course. When you have a revised version of your course that is better than the first and positive student testimonials to use in your marketing, you re-open enrollment for your course and sell it a higher price.

If you’re ready to start marketing your course, check out these 55 online course marketing ideas here .

Okay, let’s pretend that you’ve already completed Steps 1 to 5.

  • You’ve decided what topic you’re going to teach. It’s not too broad, and it appeals to a specific target audience.
  • You’ve validated market demand for your topic. Thousands of people around the world are interested in it, and they’re already spending money to learn it.
  • You’ve crafted a compelling brand. You are known in your industry as an expert on your topic. When your target audience finds you, they trust that you can help them.
  • You’ve built an audience. You have followers on social media. You have people on your email list. You have relationships with other experts in your industry. You’ve been featured in other publications, podcasts, and media outlets.
  • You’ve created an online course. And after promoting your course to your audience, you are proud to say that you have customers. Your business is generating revenue.

Even though it is a HUGE accomplishment to get this far (and yes, you deserve to celebrate at this point!), there is still work to be done.

Acquiring customers is just the beginning. Now your job is to deliver on the promise you made to your customers.

Think of any local business you are a customer of. A restaurant. A nail salon. A coffee shop. A convenience store.

These businesses don’t stay in business because they are constantly attracting new customers. They stay in business because their existing customers come back more than once, often bringing their friends and family with them. This same rule applies to your online course business.

“We’re not in this business just to get people to buy our stuff. We want them to see the change and the impact and create the success stories.” – Nick Unsworth, CEO of Life on Fire

It’s a lot cheaper to keep a customer than acquire a new one

If you are constantly investing in marketing and promotion to attract new customers, but you’re doing nothing to ensure the success of those customers, it will be very difficult (and expensive!) for you to build a profitable and sustainable business.

When a customer purchases your online course, this should not be the end of your relationship with them. This should be the beginning.

Your customers should be so thrilled with the training and overall experience that you provide to them that they purchase additional courses from you in the future, and they tell others about your courses too.

Related: The Top Customer Success Strategies Used By Successful Companies

Here are a few ways you can increase your student engagement and retention rates:

  • Gamify the learning experience

Create incentives and offer rewards to your students for achieving specific milestones in your course.

Related: Gamification in Training: The Complete Guide to E-Learning Gamification [2022]

  • Help your students be accountable

Pair them up with an accountability partner, offer 1-on-1 or group coaching calls with your students, or create a private group or discussion board for them to interact with each other.

  • Appeal to different learning styles

Don’t create training that appeals to just one learning style. Utilize different media types to deliver your content (text, video, audio, worksheets, quizzes, etc.).

  • Create small, bite-sized lessons

Shorter lessons are more likely to be completed by students than longer ones. If it takes you a while to teach a specific concept, try breaking up the concept into several shorter lessons.

  • Bite Sized Learning: A New Strategy For Teaching (How It Works & Tips)
  • What Is Microlearning? The Case For Shorter, Bite Sized Learning
  • Send reminder emails to your students

If you notice that a student isn’t accessing or completing the training in your course, send them a polite reminder email to re-engage them. Show them that you care.

The final step in building a successful online course business is to scale your business by creating systems and/or hiring people to ensure that it continues to grow.

According to Greg Smith, CEO of Thinkific , you should only scale something that works.

The 76 steps that came before this one are your chance to do just that. To prove that your online course business works. Once you have a business that works, it’s time to shift from spending the majority of your time working in your business to working on it.

This is accomplished by creating systems and hiring people to handle the repetitive, day-to-day tasks involved in running your business. The goal is to free yourself up to focus the majority of your time on activities that move your business forward, such as:

  • Building your audience
  • Building your network
  • Creating sales funnels to acquire new customers
  • Creating additional courses and/or services to sell to your customers

Here are a few of the key lessons we learned about scaling an online course business from the expert we interviewed:

1. Automate repetitive tasks

Identify the tasks in your business that are highly repetitive and not the best use of your time as an entrepreneur. Document the process for those tasks and delegate them to someone else, or use technology/software to automate that task for you. Every repetitive task that you automate today buys you more time to focus on other activities tomorrow.

“The way you multiply time is by spending time on things today that give you more time tomorrow.” – Rory Vaden, Southwestern Consulting

2. Build a team as early as possible

To grow an online course business to 6 or even 7 figures in annual revenue and beyond, you’re going to need some help. Very few entrepreneurs are able to build successful and sustainable businesses without a team of people to help them make it happen. There is simply too much to learn and do, and not enough hours in the day for one person to do it all.

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb

Hiring a virtual assistant or a personal assistant is a great starting point. From there, consider hiring help for other areas of your business including content creation and editing, marketing and advertising, branding, accounting, etc. These do not have to be full-time employees. Many course creators have teams that consist of freelancers and independent contractors from around the world.

Related: How to Hire a Virtual Assistant (An Entrepreneur’s Guide To Outsourcing)

3. Tie your business to a greater purpose

Sharing your knowledge by creating online courses is a great way to empower others through education and move humanity forward. But creating online courses is certainly not the only way to make a positive impact in the world.

There are countless organizations that are doing incredible things to make the world a better place. By partnering with other organizations and tying your business to a greater purpose, you ensure that as your business grows, so does the impact you make in the world.

“Whether you’re in the non-profit structure or the for-profit structure, you have a tremendous opportunity to use business as a force for good.” – Adam Braun, Founder of Pencils of Promise

This article was originally published May 2018, and refreshed with new information November 2022. 

As the Content Marketing Manager at Thinkific (2016-2019), Tyler Basu helped to create, publish, and promote content to help thousands of entrepreneurs learn how to create and sell online courses . Today, he works directly with entrepreneurs to help them create content that attracts and converts their ideal clients.

  • 10 Steps To Creating A Wildly Successful Online Course
  • How to Price Your Online Course (Complete Guide to Course Pricing)
  • The Ultimate Online Course Launch Checklist (Free Guide + Templates)
  • Best Equipment & Software For Creating Online Courses
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How To Build An Elearning Business In 2024: Six Approaches That Work

he global school shutdown caused by the covid-19 outbreak has offered a chance for e-learning companies to reach approximately 1.37 billion students. The desire to learn and the need to supplement limited access to educational institutions have led to a boom in the eLearning industry. The e-learning industry is projected to grow at a CAGR of 20 percent to reach $315 billion by 2028.

Thus, now is an excellent time to start your own e-learning or training business, given the worldwide demand for online and distance learning. However, implementing an e-learning business plan is no easy feat. The key to achieving success is to try things no one else has. Consider  Cathy More  and her ilk as an example. Cathy is a well-known training pioneer who has made it her mission to rid the world of boring education. Companies such as Microsoft, Pfizer, the US Army, Barclays, and the US Department of the Interior have all used Cathy's designs. 😎 

Don't be disheartened that the key players have already taken their places at the table, and you're just getting started. At least, this is why we are here to teach you how to fly.  EducateMe  outlines the fundamental but essential steps to create an e learning business in this article. Want to follow in Cathy's footsteps or perhaps join the ranks of successful e-learning companies? Buckle up and enjoy the ride as we reveal the inside scoop. 

In six steps, the following summarizes how to start an e-learning business.

1️⃣ Define your audience

2️⃣ Establish a core content

3️⃣ Choose an LMS

4️⃣ Launch your courses

5️⃣ Promote your company 

Ready to learn? Let's go! 🚀

What Is an E-learning Business? 

Too frequently, learning and  online learning  are confused with one another. Before defining an e-learning business model, it is necessary to clarify what falls within and outside the learning scope.

E-learning, often known as "virtual learning," primarily refers to an internet-based form of education. The instructor and students do not meet in person. All coursework and contact are conducted through email, message boards, chat, or video conferencing. Some schools refer to this course format as "fully online."

  • Out of scope

The bulk of the coursework will be completed online through forums, shared papers, email, chat, and so on. However, this does not mean that students and teachers have no face-to-face contact. Coursework may be completed in a classroom or remotely, so long as most discussion takes place online. Online learning falls under this category.

So what Do Elearning Startups Do? 🤔

You need an e learning business if you want to effectively educate people in a specific field or teach them new skills while maximizing your resources and increasing your revenue. Consequently, learning startups refer to platforms used by instructors to administer online courses or impart curriculum-aligned learning experiences. eLearning programs may contain videos, quizzes, simulations, games, activities, and other interactive elements. Additionally, students could view a recorded lecture or attend a live lecture.

Types of eLearning Business Models

Types of eLearning Business Models

There are three primary business models for e-learning that instructors may implement. 

✅ Night School Model

The term "night school model" was coined to describe community colleges' vocational and evening courses. The majority of eLearning companies follow the model of conventional night schools. In this tried-and-true arrangement, students pay a one-time fee for curriculum access. This business model provides courses with predetermined learning modules, assessments, quizzes, and examinations that adhere to a specific structure. 

✅ The Academy Model 

The Academy eLearning model is comparable to a cyberspace membership or subscription service. Students are granted access to all content, including live classes and courses, for a monthly fee. As their expertise grows, students have a greater say in what and when they study. The business model of the academy provides students with a plethora of study materials, including courses, videos, and other media, from which they can learn and develop in various domains. 

✅ The Combined Model 

The "combined" model is a hybrid of the night school and academy models, intending to increase income. Here, the academy model is the primary offering, while the night school strategy is an optional extra. In addition to subscription-based services, this model offers both a "buy once, use forever" option and individual courses.

Who Needs an Elearning Business? 🤷‍♂️ 

Launching an e-learning startup is just one aspect of the process, but before you start, you'll need to determine if it's a good fit for you. 

Course Designers 🖼 

Online course developers are those who make courses available to students online. Packaging your expertise into an eLearning course may supplement your income or start a new one. Using an eLearning business model, you may differentiate yourself from the competition by deciding to develop courses that feature your comprehensive knowledge and skills.

Online teachers 🧑‍🏫 

Starting an online learning business requires excellent communication and teaching skills, a stable computer, and knowledge of the subject area being taught. Your responsibilities as a remote tutor may change based on the kind of eLearning company you run, the grade level you instruct, and your student's age and learning needs.

Training Camps ⛺️ 

The eLearning industry presents an opportunity for boot camp planners to integrate their events. The first guideline for managing a successful boot camp is removing students from their normal environments. Corporate learners can now interact with distant colleagues and facilitators via the eLearning industry, broadening their access to education and training opportunities.

Is Elearning a Profitable Business and Why Launch One? 

The importance of the eLearning industry has grown as the educational landscape has shifted away from classroom-based instruction to online courses. An e-learning company facilitates digital interaction between educators and their students. Several important factors are contributing to the increase in interest and participation. Listed below are the most important ones.

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The COVID-19 Pandemic has Irrevocably Altered the Future of Education, with Elearning at the Forefront of the Revolution

Global elearning market

According to Technavio's most recent market analysis, the e-learning market's potential growth gap is  expected to increase by USD 1.72 trillion between 2021 and 2026 . The report finds that the market is expected to expand at a CAGR of 16.35% over the predicted time frame. The e-learning market's growth is largely fueled by improved learning in the academic sector. 

COVID-19 boosted e-learning revenue. In response to rising employee safety concerns, companies are adopting work-from-home policies. This hinders companies' training, communication, progress monitoring, and upskilling, fueling demand for e-learning platforms among large corporations and SMEs. 

Corporates Are Investing Heavily in R&D for Their Clientele, and Employees

Between 2022 and 2028, the service providers industry is anticipated to grow at a rate of 30%

Between 2022 and 2028, the service providers industry is anticipated to grow at a rate of 30% due to the increasing emphasis on portfolio expansion among Indian businesses. The rapid spread of coronavirus necessitated the closure of schools and universities, necessitating the development of online alternatives for reinstatement of regular classes. Terms such as social and  collaborative learning are becoming commonplace in fast-advancing companies. Businesses invest more money in research and development to provide new products and services to satisfy consumer demand. 

The North American Government Is Improving Its Telecom and IT infrastructures 

Increases in telecom and IT infrastructure investment, scalability of resources, and greater access to university courses have all contributed to the expansion of the eLearning industry, as have service providers' substantial According to the International Telecommunication Union, the number of internet users will increase from 4.1 billion this year to nearly 5.3 billion in 2022. (ITU). The development of the industry is being driven by the growing number of people with Internet access. As the telecommunications and broadband industries have expanded, so has the availability of inexpensive Internet connection options. 

Higher Education Now Prioritizes Scalable Resources and Expanded Course Availability

In addition, there is a great deal of encouragement to launch an eLearning company because the demand for online learning materials currently exceeds the supply, resulting in a substantial increase in the earnings potential of market participants.

What Is ROI in Elearning?

Using an economic formula known as elearning return on investment (ROI), 💰 one can calculate the financial benefits of offering online training courses or operating an eLearning business. For an eLearning project to be successful, its benefits must exceed its expenses. A calculation of return on investment justifies the investment in training by comparing the costs of development and delivery to the value or benefits realized. 

The owner of an eLearning company is understandably curious as to whether or not their online training program produced the desired outcomes, whether or not their trainees found it useful, and whether or not their company's bottom line has increased significantly. In essence, eLearning ROI is an essential performance metric for determining whether or not your eLearning organization is optimizing its financial resources.

How Do You Measure Elearning Business ROI?

When starting an e-learning business, the ROI estimate is essential. Measuring ROI enables a business to determine the success of a campaign and establish benchmarks for future campaigns. For instance, after establishing an e-learning startup, you could use ROI measurement to determine when something fails, allowing you to swiftly reevaluate or re-shape your offerings and avoid wasting time and money on something that isn't working.

Traditional Elearning ROI Calculation

Traditional Elearning ROI Calculation

ROI is frequently calculated by dividing the profit from an investment by the amount invested. The ROI of your eLearning company can be determined by comparing the cost of creating and delivering training programs to the results they produce. To determine the average eLearning ROI, simply divide the amount of money your company made due to the program by its implementation cost. You can calculate your return on investment as a percentage using this formula by multiplying the result by 100. To declare your effort a success, you must show that the benefits and value of your program outweigh the costs.

Kirkpatrick's Four Tiers Evaluation

Kirkpatrick's Four Tiers Evaluation

Donald Kirkpatrick's 4-level model, which considers learner feedback, the impact on the business, and the return on investment, is the most widely used technique for determining training effectiveness. 

  • The first level or stage is known as "Reaction." Students' responses to surveys and comments reveal what should be improved and whether the material was useful. 
  • Each participant's learning level will determine how much they take away from experience. It assesses how well the learner is progressing toward their objectives, whether the training objectives are being met, and whether there are knowledge gaps that can be filled by modifying the course content. 
  • Upon completion of a course, instructors can determine whether their students' behavior has changed and whether the skills and knowledge they gained have been applied by observing their behavior levels. 
  • The effectiveness of training is determined by calculating its impact or influence on the trainees' outcomes. Productivity gains are a common indicator of success. 
  • In Kirkpatrick's assessment methodology, Level 5 is the transition between the first four stages and the final step in calculating ROI for online education. The ROI of online learning can be calculated by comparing the cost of the training to the benefits it offers.

Through an LMS (the most practical method)

A learning management system (LMS) is essential software for your e-learning business. It enables you to host training and provides multiple options for collecting training data and generating reports on the fly. Using your cloud-based learning management system (LMS), students can access course materials anytime and from any location. Your learning business's return on investment (ROI) may not rack up immediately. However, your business will begin to generate a return on investment once you replace traditional training with an LMS.

How to Build an Elearning Business in 6 Steps

How to Build an Elearning Business in 6 Steps

There are two possible routes for launching an e-learning business. The first is to create a website or mobile application to promote your business, and the second is to use an LMS to aggregate or sell courses. Custom websites and applications are an excellent concept, but they require a substantial investment and technical expertise to develop and maintain. In contrast, LMS implementation requires fewer resources and no technical knowledge. Consequently, instructors utilize LMS more frequently.

If you prefer the LMS route, the following is a 6-step guide on how to start e learning business models.

Step #1. Define Your Audience

Market research is required to determine who you should target. To narrow down your target audience, ask yourself questions like: 

  • Who is my target audience? 
  • What age range should I shoot for? 
  • What are their annoyances or pain points? 
  • What kinds of courses do they want to take? 

With the answers to these questions, you can tailor your course material to the needs of your audience.

Step #2. Determine Your Core Content

If you want to launch an e-learning startup, you should prioritize long-term value and attract prospective new learners, and keep your current customers. A list of the core skills students want to learn is extremely beneficial. Based on this data, you can decide what to focus on creating and who you're attempting to reach. Furthermore, you may complete more than one critical piece of content with different subsets of your target audience. 

Step #3. Select an LMS

When it comes to launching your eLearning business, you have some options. However, to provide students with engaging online course material, we recommend using a platform with an open-source LMS. You can customize an open-source platform to meet your specific needs. 

Step #4. Make Your Courses Available

It's a good idea to create some sample lessons and courses that cover the main features of your platform before launching it. To see high rates of early acceptance and positive feedback, ensure your material is high quality and provides value to the learner. Your students' reactions to these initial practical exercises will determine the long-term success of your eLearning platform. 

Step #5. Decide on a Price 

Every e learning business must make a profit, and detailed course pricing is one way to do so. It would help if you struck a balance between charging too little and failing to make enough to cover your expenses and charging too much and failing to attract any students. You could conduct a market study and compare the prices of similar classes on competing websites. Establishing a market presence frequently entails undercutting competitors' prices or offering discount deals. 

Step #6. Market Your Elearning Business

You won't be able to succeed without solid marketing, no matter how strong your platform is. You'll need to actively promote your business through marketing, social media, and other channels to stand out among the hundreds of eLearning platforms. 

Elearning Startups Founders' Lessons

Here are some pearls of wisdom from early learning entrepreneurs. We didn't name them but picked up their most important messages.

👉 Lesson 1. It's All about being in the Audience!

The learners are now the mainstay of education. This trend is further supported by concepts such as  cohort-based learning . As an instructor, you must capture your students' attention and reassure them that they are not alone in their struggles. When starting an eLearning company, focus your efforts on the target audience. When users feel like they belong on your eLearning platform, they have an emotional investment, which motivates them to tell their classmates about it. 

👉 Lesson 2. You Can't Ignore the Technical Sides

Technical considerations and project technology execution are equally important to the instructional component of the project. You must understand the fundamental guidelines for evaluating your eLearning business software. 

👉 Lesson 3. Do Everything You Can (Mistakes Too)

You can save money in the early stages of a project by doing as much of the work as possible on your own. Your future failures will not negate the valuable lessons you've already learned. 

👉 Lesson 4. Adopt Industry Best Practices to Increase Your Demand

The goal of online education is to make learning enjoyable and beneficial. Best practices in the industry may be used to increase sales in this manner. Suppose you want your students to be able to see how they're doing and receive feedback on how they can improve. In that case, one option is to use an artificial intelligence-powered ePortfolio module. Games can help to foster student competition.

Create an E-learning Startup on EducateMe 🔥 

Beginning an eLearning business may not be the simplest endeavor. But with an all-inclusive and feature-rich LMS like EducateMe, you can streamline the process.EducateMe is a platform that enables instructors to offer live courses, foster engagements between mentors and their students, and offer performance analytics.

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Online Education Business Plans

Did you know each of these plans was created in LivePlan? Learn More

The need for online educational courses continues to rise as more and more online education platforms emerge. You can embrace online education by developing and selling your own digital courses through these platforms or to businesses looking to grow their content. To successfully launch your new venture you’re going to need a business plan. If you need some inspiration to write your own, check out our library of online education sample plans to get started.

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A complete LMS suite to resolve every other organisational training challenge.

By Training

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  • September 29, 2021

Ultimate Guide To Start An Online Teaching Business


Create and sell Online Courses

Share  the blogs via

The prevalence of distance learning during the current COVID-19 pandemic is helping to drive staggering growth in the edtech industry worldwide. According to Global Market Insights , as of 2020, the e-learning market was said to be valued at $250 billion. This figure is expected to grow to a mind-boggling $1 trillion by 2027. This includes academic, corporate and government usage of e-learning services. Online education platforms are gaining constant momentum proving that you can now teach and earn online by creating your own online academy more effectively. 

If you are considering to start your online academy , don’t hesitate. Now is the right time to start. The ed-tech market is welcoming tutors with fresh content and a penchant for teaching and impacting the lives of learners worldwide, with open arms. 

There are many benefits to online education for both learners and tutors. For learners, it gives them an opportunity to improve their skills and knowledge without boundaries. It gives them convenience and flexibility of time and geographical location. It is more personalised, accessible and lets learners focus on the bigger picture. It helps them get conversant with new technologies and in building connections globally. It gives them opportunities to learn a skill that they are simply passionate about. 

As for tutors, teaching online is very rewarding in terms of the mental satisfaction of being able to impact the lives of learners across the globe and with respect to the earnings that can be made through the process. 

There are many online teaching platforms readily available in the market, but you should consider teaching & selling courses online by creating your own online academy to reap maximum benefits. 

Here are some of the benefits of launching your own online academy : 

  • Finding students is easier 
  • You don’t need to worry about developing your website from scratch with the help of the right LMS 
  • You will find new opportunities coming your way 
  • You will learn the technicalities of running an educational website 
  • You can save yourself from sharing the profits of your successful online courses 

And many many more… 

You do not require any formal training or educational qualifications and certifications in order to start a teaching platform to sell courses online . Here is a blog on how to create an online course: Who, When and Why .  

Grow your academy online by investing in a good learning management system. It will help you in creating, selling, managing and marketing your courses efficiently.  

To know how to start an online tutoring business and create online courses to sell, read on..

Table of Contents

Step 1: make sure you have the right teaching equipment.

The equipment you require will depend on what courses you create online and the platform used for selling online courses . To start out creating online courses, you will need the basic essentials in the best conditions possible. 

Your equipment can be updated as and when you grow. Make sure that all your equipment is working properly before you start the process of creating your online courses. 

Here is everything you need in terms of hardware and software equipment, to start creating and selling courses online . You can pick what would work best for you initially and then keep updating later. 

1. Hardware

  • A stable internet connection

You need a stable internet connection in a quiet, well-lit space to conduct your online courses in peace. Remember to always keep an internet backup plan ready for emergencies. 

  • Range of devices like computer system, laptop, tablet and/or smartphone 

To start out, you only require a smartphone and internet connection to do the bare minimum. It is advised to do all your classes on a desktop computer, which gives you maximum potential to multi-task. Big screens will also provide you with comfortable and easy access to your course and the platform for selling online courses . 

  • Headphones and microphones 

It is always good to invest in additional microphones and speakers since built-in ones can be quite unreliable. They can pick up background noise and can be distracting for your learners while creating online courses . For live sessions and classes, communication runs both ways and it is important to have a good pair of headphones that will allow you to listen to them and answer efficiently. Avoid using earphones with mics dangling halfway down the lead, as it can rub against your clothing and make it difficult to hear. 

Although most devices may have an adequate built-in webcam, the desktop computer may not have one that is sufficient. Unlike attention given to sound quality, the video quality of webcams have to be sufficient for students to see you clearly. If you are on a tight budget, you don’t have to worry about going top notch with webcam quality. You can make test calls with the webcam to know how clear your learner can see you, its movements and angles, when uploaded to sell online courses from your own website . 

  • Mouse and keyboard 

If you are using a laptop or tablet, you can invest in a good mouse and keyboard. They make you more adept in terms of switching between tabs, doing tasks like copy and pasting, and highlighting errors. 

  • CD/DVD drive 

Usage of listening material requires preparation. Most video conferencing software enables sound-sharing, so you shouldn’t have a problem playing audio to your learners, but consider where you are playing it from. When you are trying to share relatively old listening material that comes out in the form of CD’s, it is highly unlikely that your device might have the built-in capability to play them. Therefore, investing in a CD/DVD drive is a good idea. Also, remember to share audio from a CD drive during class uploaded to a white labelled e-learning platform , and not during a live session. 

  • Video camera

This is not a priority unless you make your own video content for teaching online. You can send video instructions to students for homework and record video intros for your website profile. A conventional good quality camera is better than a webcam for this purpose. Investing in a good video camera will increase the quality of your classes too. 

  • Lighting equipment

Having good lighting is an important part of online teaching. Lighting enables students to see your mouth movements, gestures and actions clearly, allowing them to understand concepts clearer. Good lighting is essential for every online tutor. Make sure that your room has ample natural lighting and if not, invest in some good lighting. 

You can invest in selfie-ring lights and professional lighting equipment, according to your budget and requirements. With the options available online, you can go as simple as or as complex as you want with these. If you are on a limited budget, you can use lampshades or overhead lights to do the trick. Place them behind your desktop and facing your face, this will prevent shadows from falling onto your face and your video will have good lighting. 

  • Classroom backgrounds 

No matter what, you want your background to look clean and professional in your online courses. Avoid keeping any distractions in your background as it should enhance the learning experience and not detract from it. You can have a teaching board or screen behind you to demonstrate or present live notes. You can also place the name of your online coaching business in a non-distracting manner to promote your online academy . This will help you earn more money while teaching online . 

  • Laptop Stands 

If you are using laptops or tablets, make sure you have the right supporting equipment for them. Posture is very important while you teach online since you may have to sit for long hours. Therefore, check and adjust the height of your laptop or mobile phone prior to your class and make sure everything is in a comfortable position. 

2. Software

  • Video conferencing software  

There are different video conferencing software available in the market for online tutors and learners. If you are considering to build your own branded website and platform with the support of an LMS, you wouldn’t need to worry too much about finding the best video conferencing software. Good LMS platforms will have software integration that will help you conduct online classes smoothly. 

Check out Mykademy ! The best platform to sell courses online ! 

  •  Cloud account 

An easy way to have a white board shared between your online class is to keep a shared document open, where learners and tutors can both have access to the content being shared and which can be used by learners for future reference. It is a useful tool while working with groups. Get a GoogleDrive or OneDrive account for this purpose. 

  • Sound editing software 

To be more versatile or to work on sub-skills like dictation, you can record them separately and extract clips. It is quite easy to work with this once you get the hang of it. There are many free sound editing software available online. You can use them to add effects, make changes and corrections wherever needed. 

  • Video editing software 

The slicker your videos look, the more hits you will get. You can make your online course videos more engaging and interesting by using bite-sized video content. You can start by making some simple material by combining video instructions on how to do it, adding graphics, images and other multimedia. A quick Google search will give you endless lists of free video editing software. Once you have established yourself, you can look towards investing in a simple and effective paid video editing software. 

STEP 2: Choose your general teaching niche

Next, you should choose your teaching niche. 

  • What is your teaching niche? 

When it comes to businesses, a niche is a specific target in the market, for which you will bring out products and services. It is about targeting particular groups of people with particular interests or needs. Your teaching niche is the target learners you should be focussing on to create and sell online courses . This decision has to be made based on your knowledge or skills in a particular field and your target audience. It will help you in how you can start a tutoring company that is well organised. 

  • Why is it important to find a teaching niche? 

When you choose a niche, you are marketing yourself as an expert in a specific subject area. This will help you to stand out from the crowded market of online tutors. When you teach a niche, it will look like you know more about the subject, whereas when you teach more subjects, your learners may think that you know less about these subjects. It will help you solve questions like how you can start a tutoring business in an area that you are passionate about. 

  • How do you find your niche? 

You need to answer three questions in order to easily understand your general teaching niche. 

  • What is in demand right now? 
  • What subjects are you most skilled at? 
  • What subjects are you passionate about? 

As you answer these questions you will find patterns and trends regarding your learners and what you have been teaching them. This will give you an insight into your teaching abilities and the options available to you to create online courses to sell . Do thorough research to find out areas of opportunities.  

You can choose language training, yoga training, music, dance, gardening or anything under the sun as your general teaching niche and sell online courses from your own website for maximum profits. 

Here are nine steps to starting your successful online yoga course   

STEP 3: Build a teaching platform

To create and sell courses effectively you need to have an online teaching platform. Choose an all-in-one LMS platform to make work easier for you. 

Here’s what you can do: 

  • Get a white labelled platform 

With the many options of online education platforms available in the market, it is easy to c reate and sell courses to earn money online . Choose the best platform to sell courses. Most white labelled platforms offer you free trials to get an idea of how they work. You can go ahead and try each platform available in the market or you can simply check out this comparative study done on the best white label LMS platforms . 

  • Choose an LMS platform 

A learning management system, commonly known as LMS, is a SaaS product that functions like an online classroom. LMS enables you to create, sell, manage and market your online courses. LMS allows you to incorporate different media and resources to make your courses more engaging and interesting, such as video, audio, presentations, multimedia and more. One of the major advantages of opting for an LMS is that you can enrol unlimited learners and teach them at the same time. Compare different LMS platforms and choose one that is best for you. Do you want to know more about what is Learning Management System? – all you need to know .   

  • Create own web and mobile application

The most effective and simple way to create your own branded web and mobile application, hassle free is to choose good LMS platforms like Mykademy to do it for you. Most of the time the lack of technical knowledge is what stops us from creating our own branded website and mobile app . With Mykademy, you don’t need any tech knowledge or expertise whatsoever. It saves you time, money and also enables you to market and sell courses online. Create your own white label LMS platform with Mykademy today!

  • Sell courses through your own website and mobile application 

After creating your unique website and mobile application to teach and earn, you can start selling your online courses . With Mykademy, you can create online courses and sell them easily. Mykademy’s white labelled LMS platform will give you wider reach in the global edtech industry. You can create and record content multiple times. Selling through your own platform has many benefits. It increases profits, you get control over the administration of your online academy and can decide how your courses should be marketed and sold. 

  • Choose the right platform for you  

Choose the right platform to help you achieve your online tutoring dreams. Teach and earn a good income by launching through a white label teaching platform . Compare and weigh in pros and cons of options available to you. Don’t settle for something ordinary when you can experience extraordinary, state-of-the-art technology in the easiest possible way. Mykademy offers robust features that you can bank on. 

  • Mykademy and its benefits! 

Mykademy is one of the best LMS platforms in the UK , India, Ireland and Canada. Stealing the hearts of both tutors and learners alike comes easy when they give numerous features such as customisation, personalisation, device compliance and more, which enables you to enhance the potential of your personal brand and make high profits. 

Mykademy lets you differentiate the design and delivery of your course content. With the digital training platform provided by Mykademy you can generate tutoring content that works on multiple devices for a great on-the-go learning experience. You can add interactive content in various formats like visuals, pdfs, ppts and lots more. Mykademy’s tracking system gives rich data analytics, insights on the consumption of your content and measures the progress of your learners. It also helps you create a virtual learning environment and reduce your printing and distribution costs.

STEP 4: Course Creation

The next influential step which will determine the success of your online teaching business is to create online courses that are designed to engage and motivate existing learners and has the ability to adapt to future trends that can lure in potential learners. 

Let’s begin this process, shall we? 

Here’s how you can effectively build your own online course in 10 steps: 

  • Choose a course topic 
  • Identify your learner base 
  • Organise your subject knowledge 
  • Create and map a course outline 
  • Choose the right course delivery platform 
  • Create course content 
  • Ensure course content is engaging 
  • Build a community for your online course 
  • Collect valuable feedback 
  • Adapt and refresh 

Now let’s look at each step more closely. 

1. Choose a course topic

One of the first steps to creating an online course should begin with the decision of choosing a course subject and topic to focus on. The course subject chosen by you will influence your learner base, the method of teaching to be adopted, the content to be taught, activities and tests to be included and so on. 

Unless you are an expert in a subject area and you are totally sure about improvising your course as you go along, don’t do it. Plan your topic ahead of time to structure your course content accordingly. In doing so, you will have better chances to create and sell online courses more systematically, resulting in achieving anticipated profits. 

Here are some questions you can ask yourself before making a course topic selection: 

  • Does the topic have ample demand? 

This is a very important question to ask. If your intention is to encourage maximum learners to enrol onto your course and increase your profits, then you must choose a topic that they want to learn and not just what you are interested in teaching. 

You can make use of tools like Google Trends to get an idea of what courses people are searching for. You can also check the best course selling platforms in the market and other competition, to see what courses are already popular amongst learners. 

  • Do you have the right knowledge and/ or skill to teach it? 

In order to do a good job at teaching and sharing your knowledge with your learners, you must be aware of the subject beforehand. You should possess some degree of skill or knowledge that is attained through formal education, training or expertise in order to teach well. 

A point to note is that having real qualifications will increase the value of your courses by creating trust and dependability on your course. If you do not have formal educational qualifications on the subject but have ample expertise or knowledge to know what will and will not work, then don’t be discouraged. Many successful online tutors make profits by creating courses online and teaching areas that they know very little about. It’s all in the ability and willingness to research, study and update your knowledge. 

  • How deep should you delve into the topic?  

The answer to this question should depend on the type of learners you are curating a course for. It is advisable to avoid diving deep into topics that can’t be kept short and simple. Decide if your course topic can fall into introductory, intermediate or advanced and select accordingly. It is also advisable to stick to introductory and easy course topics when you start building your own online course.

2. Identify your learner base

Your learner base is one of the most important parts of your online course. Knowing your learner base, their needs and wants will help you to create and sell online courses .

Be specific while collecting information regarding your learner base. Collecting the information of the following demographics will help you in understanding how to create a course and sell it online better.

Age: Find out the average age of learners opting for the same or similar online courses. 

Gender: Knowing this can help you in adjusting your writing style, usage of examples, usage of tests and activities. 

Educational background: This information will help you to create courses that match their level of education and can further add value to their knowledge or skill. This will also help you in setting clear learning goals and outcomes. 

Status of Employment: This will help you in making content choices. Find out if your learner base consists of already employed professionals looking for further training or skill development, or whether they are job seekers wanting to start out in a new industry. 

To research your target learners you can use various methods. One particularly strong medium to use is social media. It is a powerful tool to gather information regarding your learner base. Follow these points to know who your target learners are and what they want to learn: – Find and join Facebook groups in the subject area you have chosen. – Post about your idea to introduce a new course through group posts. – Collect data through surveys and personal interviews done through the people who interact with your posts. This can be used to gather data about learner’s wants, needs, aspirations and opinions. – Analyse the data collected thoroughly and find similarities and pain points. Group data, find the strong sets of data and decide your target group of learners. 

3. Organise your subject knowledge

Possessing knowledge or skills might not be sufficient. As a good online tutor, you must know how to package it the best way in order to create and sell courses online. You must also know how to present it to your learner base, in a way that can be grasped easily. Each learner will have a different level of knowledge and understanding of the subject and you should make sure they all get the opportunity to understand comfortably. 

You should be able to weigh your subject knowledge and see whether it is adequate to teach or train your learners. Read this blog to know who can create an online course . 

With your subject knowledge, you should be able to make decisions about how a course should be taught, the information to be shared and at what intervals and how content can be connected. Organising your knowledge will help save time and effort while you create your course content. 

4. Create and map a course outline

Benjamin Franklin once wisely stated that if you fail to plan then you are planning to fail. Course outline is an efficient way to plan your course ahead and to keep a tab of where you are or what is to be done next. 

Organising your subject knowledge allows you to understand what you are going to teach and creating a course outline will allow you to plan in detail how you are going to go about it. 

Create an outline for your course by following the steps below: 

  • Identify main learning outcomes and list them down so that you and your students know the direction in which the course is going to take off and end. 
  • Create a skills checklist with the required skills needed in order to achieve learning outcomes. 
  • Group these skills together according to similarities and use this to create modules for your course. Pick out only what is needed and let go of unnecessary skill groups. This will help in keeping your course modules and course content compact and easily understandable. 
  • Further, decide what goes inside each module. Think of the time that needs to be invested in each module by learners. 
  • Set realistic learning goals for your course modules. Every module can have subsections with individual learning objectives and goals. Each section of your course should be made to add value to and transform your learner’s learning experience. 

If you are stuck at any of these steps while building your own online course outline, you can always brainstorm for more ideas. You can brainstorm by trying to answer the following questions: 

  • What is the most important part of your course? 
  • What should be an introductory lesson that can help shape the rest of the course? 
  • What are the learning materials and resources that should be provided? 
  • What are the activities or tests you should include? 
  • Where and how should your course end? 

5. Choose the right course delivery platform

Choosing the platform to deliver your online course can have major effects on the success of your course. You can decide to build a platform from scratch or you can go for already existing online teaching platforms like Udemy. 

Another option is to build your own online teaching platform easily without the technical knowledge required to start from nothing. How? The answer is a Learning Management System. 

To know more about learning management systems, check out: what is a Learning Management System? – all you need to know    

There are various options available to you in the market. To make things simple for you, we have already prepared a comparative study on Best White Label Platforms for your online coaching business . Check it out!

In short, we would recommend you to go for the best and the best alone- Mykademy! 

Mykademy enables tutors and trainers to create a fully white-labelled course platform to create and sell online courses. 

6. Create course content

Phew! Now that you have a solid course outline and have decided on your online course delivery platform , you can move on to the next part which comes easy to you – Teaching the world! 

The first thing you need to do is to finalise a title for your course. Want to know how to craft a catchy title for your online course ? Read the blog to find out! 

To know in detail how to create a course, check out this complete guide to creating and selling courses online !

While creating content for online education platforms , you need to focus on choosing the type of content you will be using, how to write, record and edit your content, assessments methods and establishing grading criteria. 

  • Types of online course content 

There is a wealth of options at your disposal when it comes to types of online course content. You can use a combination of the following to make engaging, interesting and adaptable course content: 

  • Text Content: through books, e-books, other reading materials through PDF’s. 
  • Videos and Images: Usage of PowerPoint presentations, images and bite-sized video content. Add your voice to videos for a more personal touch. 
  • Screencasting: This is still video, but instead of a video of you or other elements, it’s the video sharing of your screen. This can be used in courses where demonstrations have to be shown in real-time. Example: a course on how to get more Instagram followers. 
  • Writing, recording and editing your course content 

As mentioned earlier, it is advisable to create a complete course plan while you build your online course . This is not always possible when it comes to creating content for your course. Tutors sometimes finish creating courses while the first set of content is out for the first batch of learners. This can be tricky if you are not confident in which direction the course is to go. 

A good way to create online course content is to make it in small batches. This will help you to send out courses and get valuable feedback from learners, which can be used to make consecutive content. 

Too often, we see tutors struggling to keep up with the course outline because of difficulties faced in recording or editing course content. Your course content can make or break your course. Therefore, keep in mind to start off small, and make improvements as you grow. 

  • Assessment methods and grading criteria 

Assessments are a great way to motivate students to perform better and to create a course to sell. It can be done in many different ways. What assignments you need to prepare and how you choose to hand it out depends on the subject you are teaching, your learner base, and your online course’s learning outcomes. 

You can choose a combination of multiple choice quiz, essays, spot tests and sentence answers. Assessments are also optional. It all depends on a tutor’s teaching style and ideas in creating courses online . 

7. Ensure course content is engaging

You can create engaging content by: 

  • Focussing on what’s important by gathering knowledge from various sources and delivering it in a concise and structured way to learners so that they can grasp it easily. 
  • Providing a return on investment right from the start. Give your learners a sense of confidence in your ability to add value to their knowledge or skill by providing them quality content from the start. This will help in retaining learning and successful completion of the courses. 

Check out: strategies to boost learner retention rate in online education    

  • Setting measurable goals by breaking down content into individual, learnable pieces, which, once completed will bring in a sense of accomplishment in learners. 

8. Build a community for your online course

Establish a community for your learners where they can interact with peers and tutors to help them share opinions and feedback, overcome gaps in learning, discuss the subject and course content. 

This will help you understand your learners’ performance better, gaps in your course and how you can rectify them, which will help you in promoting your courses effectively. 

You can use various social media platforms like Facebook for this purpose or can create a live community through your own website and mobile application. 

9. Collect valuable feedback

To thoroughly measure the effectiveness of your online course, feedback from your learners is necessary. Good feedback can help transform an online course into success. 

Before you send out the course to students, you can ask your peers to check your course content. After this, you can ask someone that fits your target learner’s demographics to check it for you. Then, you can go ahead and send it to students to get their feedback as well. Take note of criticisms and suggestions and try to make changes wherever necessary. 

10. Adapt and refresh

As an online tutor, you should be ready to adjust your online course content and method teaching depending on ever evolving needs. Creating and selling courses online is a great way to dive into the world of teaching. It is rewarding and motivating in many ways. 

Getting started perfectly while creating courses online is next to impossible always, but if you take the time to make the necessary changes required, your online course can become very efficient. Consider all feedback, negative and positive. Try not to take them personally and make the best of it all. 

Another thing to keep in mind is that your course needs to be updated regularly on the online teaching platform , and refreshed in order for it to stay relevant. Don’t expect a well made, well performing course to reap high profits even after a couple of years. Build an attitude where you are ready to let go of obsolete courses without wasting much time or energy on them. 

Until then, improving, adapting and refreshing your online courses is a great way to stay in the lead in the industry.

Once your course is ready, you can set a price accordingly and launch it to the world! To help you sail your online course forward we have here – a handy checklist for your online course launch ! Check it out!

Create and sell courses online with Mykademy for a smooth online academy experience! 

STEP 5: Determine your pricing

Next, you need to determine your pricing strategies. This can be challenging and confusing, especially when you are just starting out. 

Here is a list of things you can keep in mind while strategising your pricing: 

  • Consider location: The location of your target learners will have a significant impact on their paying capabilities. Try to gain information regarding their backgrounds before selling online courses . 
  • Consider demand: People will not be willing to pay even considerably lower amounts if there is no sufficient demand. To create an online course and sell it effectively, there needs to be a demand. If the demand is high, then people will be more than willing to pay for your online course.
  • Complexity of the subject: People who deal with complex subjects that require special and unique teaching skills can take the liberty to charge higher prices. 
  • Qualifications: You don’t require qualifications to start tutoring online, but if you do have a fancy degree or educational certifications from prestigious institutions, the chances are high that your learners will be willing to pay more. This is because it creates trust in the minds of learners that you are the real deal and you will see more enrollments as you launch an online course . 
  • Experience: You may be well aware that professional experience in your subject field has high significance in buying decisions of learners. Relevant certifications can also add to your credibility and experience as a tutor. 
  • Grade of students: Pricing should also depend on the grade of a student’s academic knowledge or expertise in a particular subject. Students preparing for particular exams will have higher urgency to take a course and would be willing to pay higher. 
  • The rates of your competitors: Even if you consider all the above factors and leave out this one, you may not get the results you expected. Competitor’s pricing is an important factor to consider while you make pricing decisions. Researching your competitor’s white label coaching apps and their rates will give you a fair idea of the acceptable rates in the market. 

How to sell online courses? 

Other points to keep in mind include your costs incurred to create the course, value of your efforts, value and cost of materials used and needed to create the course, marketing and other costs. 

How much can you make selling online courses? 

There is a huge market for online courses that is growing rapidly every day. If your courses are unique and engaging, they will sell quickly and bring you profits. 

Charge a fair price for your courses by including a profit margin, adding a discount buffer, including offers, discounts and group packages. While starting out, consider charging a lower amount in order to penetrate the market to teach and earn online effectively. 

STEP 6: Choose your payment gateway

Setting up a payment gateway is essential to sell online courses successfully.  An important factor that measures the success of your white label learning platform is its ability to monetise your courses. 

Payment gateway is a third-party application, which will help you to create an online store to sell courses. They will ensure all payment transactions run securely in the background and transfer payments to your registered bank account.  They will also provide refund options. You must ensure to select a highly secure payment gateway service provider.

Here’s how to choose the perfect payment gateway for your online academy: 

  • Make sure it accepts all major payment types: Ideally, it is best to go for a payment gateway that accepts as many forms of payments as possible. It is okay if you don’t sign up for them all in the first place, as you can always add them at a later stage when customers request additional payment methods. 
  • Enquire about the fee structure: Every payment gateway has its own payment structure. Some may charge a one time set-up fee while registering or ask for a monthly maintenance fee of transactions made. Fees can also be collected as a batch fee charged on a batch of credit card transactions you have processed. Make sure there are no hidden costs or fees that may come up later. 
  • Customer data security: Ultimately, you will want a payment gateway provider that is PCI (Payment Card Industry) compliant. This would mean that they have a security system in place and is evaluated by a third party, up-to-date with industry regulations and standards. 
  • Quick payment turnaround time: Choose a payment gateway that has rapid payment turnaround time, rather than one that holds your money for a longer period of time. You can find information regarding this by looking up reviews given by previous or existing customers. 
  • Importance of chargeback support: Sometimes a customer can request a chargeback, wherein they dispute the purchase that has been made. While some payment gateways offer complete chargeback support and others may automatically credit a customer’s account without investigation. Make sure you know about all chargeback policies before signing up. 
  • Level of customer support: Some payment gateways offer 24/7 customer support, while others provide email support. Find out how efficient the customer service is and if they have an FAQ that you can visit in cases of questions to be answered. There might be instances where you need ready and effective customer support. Choose one with trustable customer support. 
  • Time taken to integrate the gateway: Look at the average time taken to integrate the payment gateway into your own online teaching platform. Often, the best choice is a payment gateway that will redirect your customers to the provider site when it’s time to enter payment details and information, and return them to your site when the transaction is completed.

Now that you have understood what to keep in mind while choosing a payment gateway, let’s look at some of the best payment gateway options available in the market.

International Payment Processors

Some of the best international payment gateways include: 

It is one of the most trusted payment processors in the world. It charges a monthly fee for pro and advanced users. It offers great customer support and is easy to use. 

Stripe offers services similar to PayPal. Through its API’s developers can integrate this payment gateway to their website for free. Its rates are also cheaper than PayPal. 

Indian Payment Gateways

The most popular Indian payment gateways are:

RazorPay: Offers netbanking, all cards and wallets. This is one of the fastest growing payment gateway services. 

PayUBiz: Offers customisations to medium-to-large businesses. They are one of the most trusted brands whose merchant on-boarding process is fast and where user experience is given top priority. 

EBS: Is the first Indian payment gateway to be PCI-DSS compliant. 

CCAvenue: Is one of the longest-serving payment gateways. Customer trust is a fundamental quality in the payment processor industry and CCAvenue has it. 

InstaMojo: Offers the cheapest option amongst payment gateways. There are no installation costs. It is recommended to small and medium businesses that offer physical goods. Their transaction discount rate is 1.9% for the sale of physical goods while it is 5% for digital goods sales. The service does not offer support for retail payment processors. 

How to sell online courses through payment gateways? Integrating a payment gateway to your page:

Payment from another site: The simplest process is one where the user gets directed to the payment gateway site to enter card details. The user is then redirected to the merchant’s website after the transaction is completed. 

Learning management systems should be integrated closely with payment gateways so that all transactions can be done automatically. 

Mykademy’s robust platform enables tutors, trainers and corporates to create and sell online courses through its fully white-label platform. It facilitates the smooth and safe selling of your online courses through multiple payment integration options available. This makes the purchase of online courses through Mykademy, accessible for all. 

Administrators can choose and integrate preferred payment gateway options, allowing learners to purchase courses with ease. 

Check out Mykademy’s payment gateway integration options here: <link> 

STEP 7: Plan your schedule based on your convenience

Plan a schedule to create and sell courses based on your convenience. The best part of running your own branded, online tutoring website and mobile application is that you get to be your own boss! 

Plan on creating your own online course by incorporating a mix of class presentation methods like pre-recorded classes, online course videos and live sessions. 

How to create an online course that sells?

Conduct Live sessions and classes

One way to promote and sell courses through your online platform is to conduct live sessions and classes. You can schedule monthly or weekly live classes. 

Importance of Live Streaming: 

  • There are many benefits to teaching in live streaming classrooms as opposed to traditional teaching methods. One of the advantages is that remote learning makes education accessible to all, even in the face of a natural disaster. 
  • Virtual classroom learning provides flexibility to students wanting to learn without geographical barriers. This creates opportunities for learners to follow their dreams and passions. 
  • It is a great way for students who learn better without the distraction of other students in the same classroom setting. 
  • It saves time for all parties involved and requires less effort. Travelling time is cut down, promoting conservation, which shows the combined effort is significant in change. 

Here are the basic steps to follow in order to live-stream a class:

  • Collect proper equipment 
  • Choose an LMS platform  
  • Check your internet connection 
  • Prepare course content to create an online course that sells . 
  • Start your live stream class

If you follow the above steps diligently, you can add value to your online academy and create virtual live streaming experiences that trump live lectures. 

When you conduct your live classes, make sure that they are engaging and interesting! Here’s how you can do that – 7 ways to improve learner engagement in virtual classroom .

Tips for successful live-stream classes:

  • Plan ahead and outline the points you want to cover. 
  • Incorporate pre-recorded content to keep your learners engaged. 
  • Do a test run 24 hours before you plan to go live to check lighting and posture. 

For an efficient and reliable experience, you can choose Mykademy as your LMS platform to create and sell courses, conduct live sessions/classes, manage your own online education platform and be your own boss! 

Mykademy lets you integrate third party live streaming platforms which enable you to sell your live classes as an online course. You get 100% of your course sales credited to your bank account with integrated payment gateways! Now that’s the kind of motivation one needs.

STEP 8: Market and promote your online academy

Sometimes, creating a fabulous online course will not do the trick in helping you get attention and sell your own courses online . Marketing and promotion play a very important role in deciding the success of your online academy. In order to earn by teaching online courses , one must adapt to the different marketing strategies adopted in the industry. 

Take a look at the top tips to successfully market your online courses and grow your academy online! 

Get a detailed overview of how to stay above the game: How to promote your online academy . Market and sell your courses on your online education platform by following the methods mentioned.

Meanwhile, here are few ways to promote your online academy: 

  • Talk about your courses and academy on social media. It is the most used tool to promote online tutoring businesses. 
  • Offer promotions, discounts and offers to your learner base. 
  • Make use of coupon codes to attract new learners. 
  • Create course bundles. Sell your courses by creating course bundles and offering discounts to attract a lot of potential learners to your online teaching platform .  
  • Offer course preview to your learners. This will give them a snippet of what you have to offer. It will give them an idea as to why and how your course can add value to them. You can make a video explaining what to expect and give detailed descriptions about the course and how it will be conducted on your online teaching platform. 
  • Send emails, push notifications and flash messages to learners to gain maximum attention. Sending these notifications diligently and timely will help promote your online classes and bring in potential learners to your platform to sell online courses.

With good LMS platforms, you can easily promote your courses. Mykademy is one of the best platforms to sell courses online . 

Teach the world with Mykademy!

Starting an online business and selling online courses from your own website is not a very difficult task if you have the support of an all-in-one LMS like Mykademy! Mykademy is the best white label platform to help tutors, trainers and corporates to manage, promote, create and sell online courses through a branded platform. Make sure to start your own 14-day free trial with Mykademy today and start creating valuable, engaging and amazing learning experiences. Feel the joy in selling online courses from your own website ! #ForwardTogether with #TheBestLMS 

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How to Set up an Online Education Business in 2021?

With every passing year, online education is becoming more and more widespread, with online courses offering accessible and convenient ways to learn new skills and invest in knowledge. As the COVID-19 pandemic hit the world, online education, which was only an option, became a necessity for most education institutions around the world.

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The master collaborator, weaving together the threads of opportunity and partnership to enrich our raccoon community.

Nationwide lockdowns forced universities, colleges, and schools to resort to online education. The trend may have caused inconvenience in the beginning, but learners, instructors, and institutions are fast getting used to the new online education era. More than ever, people are searching for online courses to assist themselves in acquiring new skills, escape the daily grind, and reinvent themselves.

Hence, there’s no better time than now to ask yourself: how to set up an online education business? If you have an inspiration and passion to share knowledge, and you are willing to help learners educate themselves, you should start an online education business.

If you’ve been pondering over how to set up an online education business, you’ve come to the right place. This guide will take you through a comprehensive step-by-step process to develop your online education business .

  • Step 1: Define Your Target Market

The first step to starting your online education business journey is to determine your target audience. This will essentially depend on what you want to teach. Think about the area you possess enough knowledge, expertise, and skills to teach others. There are likely several aspects between your professional and life experiences that you know enough about to set up a course on.

If you want to educate people about digital marketing , for instance, it’s obvious that your core target market will be marketing managers and teams. However, it helps to dig down into the personality or characteristics that make up your ideal learner.

In other words, you must develop your buyer persona, defining their age bracket, their location, and their most critical pain points; how are they going to use the knowledge and skills you plan to teach, and so on. This way, you’ll identify the group within your broader target audience that will be more likely to convert or become your paying students or learners. The more specific you can get with your buyer persona, the better. For example, if ‘online marketers’ is your targeted group, the ‘online marketers in the financial industry’ fraction is more targeted.

Targeting a niche should also make it remarkably easy to develop course content , devise your pricing, branding, and marketing strategy , and plan other areas of your online education business.

  • Step 2: Choose Your Specialization

While answering the question on how to set up an online education business you should choose your specialization within the subject you plan to teach. These could be the topics you’re going to focus on or the core skills you plan to teach. These are areas your online education business should be built around.

If we stick to our same example of digital marketing, the online education business can focus on the following 3 specializations:

Social media marketing: In this case, your course content will cover paid and unpaid marketing tactics on top social media platforms such as Facebook , Twitter , Instagram , Linked In , Snapchat , etc. It can take the learners through how to get started with social media marketing, how to advertise on those social media networks, the best marketing practices, and the most common social media marketing mistakes.

Search Engine Optimization (SEO): The content for this specialization will primarily cover methods of improving search engine rankings or boosting organic traffic to business websites. The online course creator can include on-page, off-page, and technical SEO techniques based on the latest Google algorithm updates .

Pay-per-click (PPC): This specialization should focus on teaching learners how to execute paid ad campaigns on Google . Course content should provide a deep understanding of the process, helping learners know how to make the most out of their financial resources while marketing on search engines.

When deciding how to set up an online education business make sure you choose evergreen topics or specializations: those that will stay relevant to market trends and your target audience for a long time and will require minimal updating. The cornerstones listed in our digital marketing business example are certain evergreen but subject to regular changes. This means that the online trainer will need to update the course content frequently to adapt to the latest digital marketing trends.

In today’s fast-paced world, it can be extremely difficult to find a subject that involves little changes. Even if you can find some, you may not necessarily have sound knowledge and skills in that area. Thus, you may begin your online education business even if your area of expertise is subject to frequent changes. Just make sure that your topic stays relevant for years to come.

Companies like Raccoon Gang that specialize in building online education platforms or online education website development offer flexible solutions that make it incredibly easy to update course content. Thus, you need not worry much about course updating.

How to set up an online education business.

Step 3: Deploy Your eLearning Content Using Open edX platform

If you want to ensure high-quality teaching and achieve top learning outcomes for your learners, the learning experience you deliver must excel. One of the various resources that companies, educational institutions, and even governments use to deliver online content to their audiences includes the Open edX platform. Originally developed by edX, it’s an open-source LMS used all over the globe to deliver Massive Open Online Courses (MOOCs), training modules, and classes to online learners.

For your particular case, the Open edX platform is the perfect solution to provide education and training to remote learners. The capability of the platform can be judged from the fact that it’s used to power not only online learning platforms but also national platforms including the Israeli National Digital Learning platform.

One of the most compelling reasons to choose the Open edX platform to set up your online education business is that it’s constantly improving. Because it’s an open-source solution, its community is made up of countless developers, research teams, technology partners, and users worldwide. Based on their research, innovation, and the rapidly changing customer needs, they’re continually making improvements. For this reason, the Open edX platform can deliver the best when it comes to instructional design and learning sciences.

  • Here are some of the features that an Open edX platform offers:

Convenient learner interface for both web and mobile

Different types of content and diverse delivery features

Advanced functions, such as course organization, administration, and content creation

Solid analytics and reporting features

Seamless integration with corporate databases and internal systems

High customization to incorporate branding

Latest user engagement features, including adaptive learning, gamification, and more.

Let’s take a look into how the Open edX platform delivers some of these functions:

  • Learner-Friendly Interface

The user interface of your online course design is crucial to the overall learning experience. With strong community influence, the Open edX platform features a simple, clear yet helpful interface. Serving diverse purposes, the interface provides everything a user may need while attending the course. It excludes all elements and visuals that would distract learners from the learning process.

  • Easy Course Navigation

While defining how to set up an online education business you might think about easy course navigation. With Open edX’s structured course navigation panel, learners can conveniently switch between lessons and modules. On top of that, users can always see their progress in the course and the number of lessons that remain in the current subsection or module. If there are any assessments or quizzes to complete, users would know about them immediately.

  • Progress Dashboard

For both learners and instructors, assessing progress is a critical part of the education process. The Open edX platform comes with a highly transparent progress dashboard that allows learners to easily track their performance at any point during the learning phase.

These, along with other features, make the Open edX platform a perfect solution for setting an online education business.

  • Step 4: Create Your First Online Course

Creating your first online course is no doubt the most exciting phase of setting up your online education business. However, it may be the most time-consuming step too.The question of How to Set up an Online Education Business depends on the nature of your online course and the level of difficulty you want to incorporate, it can take weeks or even months to create an online course. The best approach by far is to adopt a comprehensive learning management solution (LMS) from an experienced vendor.

The LMS you choose should be highly customizable so that you can:

Easily upload content;

Organize your modules;

Choose the right content type such as video, audio, infographic, text, etc.;

Edit and update your lessons;

Create quizzes , tests, and assignments; and

Easily integrate with your online education website.

When creating your online course, don’t mislead yourself into developing a ‘perfect’ course. The problem here is what you perceive as perfect may not be what your targeted learners view as perfect. Plus, your online course doesn’t even need to be perfect to be valuable for learners and sell.

The drive to develop a perfect eLearning course has stopped even the best trainers from finally launching their online courses. You certainly don’t want to be among them, do you? As long as your course is helping learners, it deserves to get published and is good enough to sell.

Also, it’s the results that your initial online course generates that will help you improve your eLearning platform and make it closer to perfect. Based on the feedback obtained from learners, you can add or remove content, training modules, quizzes, and refine your online course in other ways.

However, everything comes down to how reliable your LMS vendor is. If you want to Set up an Online Education Business, consider using an LMS from Raccoon Gang . It will help you deliver your course content seamlessly and provide an extraordinary online education experience to learners.

Developed using the Open edX platform, the LMS solution is designed for individual expertise trainers and educators, career colleges and training centers, and online learning consultants and freelancers.

The major features of this incredible LMS include are:

Error-proof and seamless LMS configuration and deployment

Custom feature development so that you can fully personalize your eLearning course

Mobile app development, configuration, and deployment to facilitate online course accessibility

Integration of custom e-commerce feature to set up a smooth payment gateway for learners

LMS usage training to make sure that your online education business earns the most from the courses

Consultancy for training development and eLearning content creation

OAuth2 and single sign-on authentication for robust data security.

Multiple connectors and powerful API to ensure smooth LMS integration with the eLearning business software ecosystem.

In-depth analytics configuration to offer detailed insights into training efficiency and learner engagement.

By now, you should have developed a clear understanding of how to set up an online education business. From developing an initial plan to building an online education platform to creating your eLearning course , we’ve tried to cover the most important steps in the journey. Also, we’ve recommended one of the best LMS solutions backed by the Open edX platform.

To book a call with Raccoon Gang, click here .

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Mobile App Business Plan Template

Written by Dave Lavinsky

Growthink.com Mobile App Business Plan Template

Mobile App Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their app development company. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a mobile app business plan template step-by-step so you can create your plan today.

Download our Ultimate Mobile App Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your mobile app as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

Mobile App screen

Source of Funding for Mobile App Companies

With regards to funding, the main sources of funding for a mobile app are personal savings, credit cards, bank loans, angel investors and venture capitalists. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a mobile app is angel investors . Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Venture capitalists will also fund a mobile app and will take equity in return for their funding, VC funding generally comes after you’ve received initial proof of concept or traction with your app.

Finish Your Business Plan Today!

How to write a business plan for a mobile app development company.

Your business plan should include 10 sections as follows:

Executive Summary

mobile app

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of app business you are operating and the status; for example, are you a startup, do you have a mobile app that you would like to grow, or do you already have several successful app businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the mobile app industry. Discuss the type of mobile app you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of mobile app you are operating.

For example, you might operate one of the following types:

  • Business app : this type of mobile app generally helps increase productivity and/or decrease costs.
  • Entertainment app : this type of mobile app includes news, social networking, music, video, etc.
  • Lifestyle app : this type of mobile app includes things like fitness, shopping, dating, etc.
  • Education app : this type of app must have the primary objective of advancing a user’s knowledge and overall breadth in a particular subject.
  • Utility app : this type of app includes things like scanners, trackers, health-related apps, cell service providers, etc.
  • Travel app : this type of app aids in planning and booking trips.
  • Other app : there are a limitless number of areas in which a successful app could be created

In addition to explaining the type of mobile app you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

Mobile App planning

While this may seem unnecessary, it serves multiple purposes.

First, researching the mobile app industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards quiz apps, it would be helpful to ensure your plan incorporates gamification into your app.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the app industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your mobile app? You can calculate this figure by multiplying the size of your target customer market by the amount they might spend per year on your app.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business operations managers, college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mobile app you operate. Clearly, baby boomers would want different pricing and product options, and would respond to different marketing promotions than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the business types (if B2B), ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Mobile App Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Mobile App Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Mobile App Phone

Direct competitors are other app businesses in your niche.

Indirect competitors are other options that customers have to achieve similar results to what your app offers.

With regards to direct competition, you want to detail the other app development companies with which you compete. Most likely, your direct competitors will be mobile app businesses offering the same type of service or activity that yours does.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior features?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an app business, your marketing plan should include the following:

Product : in the product section, you should reiterate the type of mobile app that you documented in your Company Analysis. Then, detail the specific features of your app.

Price : Document how you will price your app and if there will be different pricing levels (e.g., free, entry, premium) and what those levels will be.

Place : Place refers to your distribution method. Document how customers can download your app (e.g., from your website, the Apple Store, Google Play, etc.).

Promotions : the final part of your mobile app marketing plan is the promotions section. Here you will document how you will drive customers to your app(s). The following are some promotional methods you might consider:

  • Social media advertising
  • Advertising in magazines, newspapers and/or trade journals
  • Reaching out to local bloggers and websites
  • Pay per click advertising

Operations Plan

Mobile App competition

Everyday short-term processes include all of the tasks involved in running your mobile app such as writing code, building upgrades, fixing bugs, providing customer service, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect your 10,000th app install, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your mobile app’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in app development business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in mobile apps and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

Mobile App sales

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your mobile app, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mobile app:

  • Cost of equipment like computers, data warehousing, etc.
  • Payroll or salaries paid to staff and independent contractors
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Putting together a business plan for your mobile app is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the app business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful mobile app.

Mobile App Business Plan FAQs

What is the easiest way to complete my mobile app business plan.

Growthink's Ultimate Mobile App Business Plan Template allows you to quickly and easily complete your Mobile App Business Plan.

Where Can I Download a Free Mobile App Business Plan PDF?

You can download our mobile app business plan PDF template here . This is a template you can use in PDF format to create a business plan for an app.

Don’t you wish there was a faster, easier way to finish your Mobile App business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business planning advisors can create your business plan for you.

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30 Best Online Learning Platforms for 2024

These are the best online learning platforms: LearnWorlds, Coursera, Uedemy, Kajabi, Moodle, Docebo, Thinkific, Teachable, LearnDash.

Table of Contents

Some of the best online learning platforms include LearnWorlds, Coursera, Skillshare, Udemy, Docebo, Edx, Moodle, Teachable, and Thinkific.

Those are leading a fast-growing elearning industry . An unbreakable piece of evidence is the increasing number of people becoming interested in online learning for both learning and teaching purposes–either to learn a new skill or to teach online .

Luckily there are many online learning and course platforms that offer the opportunity to learn or create, and sell online courses .

For online instructors, trainers, and aspiring edupreneurs this is great news. But the struggle of choosing the best online learning platform out of the many options out there is real.

To help make this process easier, we came up with a list of the top online learning platforms analyzed by type and category that you can use to offer high-quality learning experiences.

And, to make it easier for you to choose the right platform for your needs, we broke them down into distinct categories.

Table of contents

Our choice of the top course platform: learnworlds, best online learning platforms, best online course platforms, best traditional learning management systems (lmss), best wordpress lms plugins, best authoring tools, your professional looking academy in a few clicks.

Before we go on, it’s important to distinguish the difference between the two terms ‘online learning platforms’ and ‘online course platforms,’ which often gets blurred.

What is an Online Learning Platform?

An online learning platform is an information system that provides a safe learning environment where students can take online courses.

Such online learning platforms are often called ‘online course marketplaces’ because they give learners the opportunity to search for and pay for online courses directly.

While some of these course marketplaces are used to feature online courses, the majority are more educational-based and strictly offer university-level education.

What is an Online Course Platform in Relation to a Learning Management System?

An online course platform is a type of learning management system (LMS) that online instructors can use to create, host, deliver and sell online courses.

An LMS is the higher category usually used by enterprises for employee training , customer education , and onboarding or by academic institutions to support teaching. However, the whole category can sometimes include course platforms or even WordPress plugins being used by SMEs to create and sell online courses.

Unlike online learning platforms, online course platforms are cloud-hosted software that allows instructors to create online classes or individual lessons by uploading educational material that they have created using text, images, video, PDF files, and audio.

In essence, individuals or SMEs can use a course platform to create their own course marketplace instead of offering their courses in a popular courses marketplace like Udemy, Edx, MagnetBrains , or Skillshare. This way, they can keep all the revenue and user data that they otherwise would have no control over.

Online Learning Platforms VS Online Course Platforms

An online learning platform emphasizes and presents the learner’s perspective whereas an online course platform takes the perspective of the online instructor/ teacher.

The two titles are often used interchangeably, and the real differences come from the person using the definition and the context of the conversation. From a student’s perspective, a learning platform is a place to find educational content , search and buy courses or whole educational programs. Whereas, from an educator’s perspective, it is the place to deliver knowledge .

Online learning platforms are often used to identify marketplaces for courses or education, like Coursera, Udemy, and LinkedIn Learning–formerly known as Lynda, while course platforms usually refer to the software used to create a learning environment, such as LearnWorlds, Thinkific, Kajabi, or Teachable .

Using an online learning platform takes off a lot of the hard work of building an audience, marketing, and sales, but you may not have control over pricing, user data, and branding.

With an online course platform, you have greater flexibility and freedom in managing your learning resources and course materials. Also, you get to have a say in the design and look of the entire website that hosts your online courses and in regards to the course itself – how it is being presented and promoted.

Which platform you are going to choose essentially comes down to your business’s needs.


If you choose to go with a standalone course platform, you will need to look into more specific requirements that are found in a learning management system. This is because there are many types of LMSs, and each one specializes in a certain category or serves a specific purpose better than others.

For entrepreneurs, course creators, training organizations, and SMEs, a course platform offers an all-in-one solution that fits your requirements .

LearnWorlds comes with a powerful set of eCommerce features , course authoring , user analytics , and website-building capabilities right out of the box. And it’s the platform our team has been developing and nurturing for the past 9 years, with thousands of customers in 80+ countries around the world trusting it to deliver online learning!

Whether you are looking for an internal training solution or simply to create , market , and sell your online courses or train your employees and customers , we offer the best possible solution you need at an affordable price.

Start your 30-day free trial with LearnWorlds today!

📝 Disclaimer : Positions below are arbitrary and do not indicate any preference. Numbering is used to show the number of platforms and further differentiate one from the other. We do think that every platform comes with its own advantages and disadvantages depending on the use case they are intended for.

As we go over each learning platform, we look into its advantages and disadvantages to help you decide whether it fits your needs or not.

As we mentioned before, learning platforms are more suitable for learners looking for a subject to study . They have a massive library of courses and learning paths.

Some of them accept individual instructors to teach with varied conditions to approve the content. If you don’t want to launch a course under your own website, this is the second-best way to do it. Each has its own requirements for instructors to upload their course materials and how they monetize the content.

We have, however included pros, cons, and information for both students and instructors looking into these platforms.

Platform #1: LinkedIn Learning (formerly known as Lynda)


LinkedIn Learning which was formerly Lynda.com is an educational platform that offers professional courses in business, digital marketing, web development, and more creative fields like design amongst other subjects, in the video lesson format.

The platform comes as a premium service for LinkedIn users and offers over 16,000 courses in 11 languages and focuses on helping individuals invest in their professional development. LinkedIn Learning also partners with top companies to provide its learners with the most in-demand professional certificates.

  • Highly recognizable and valued for skills training
  • Comes with a one-month free trial
  • Provides personalized course recommendations for users
  • Offers certification upon course completion
  • Allows you to assess your progress using quizzes
  • Has offline learning access to learn on the go
  • Grants you access to other premium career features
  • The quality of the courses it offers is ambiguous and you need to conduct some research into them before enrolling
  • Joining as an instructor may be challenging

Who is it for?

  • Learners: It is mostly suited for professionals and businesses looking to train their employees.
  • Instructors: Apart from individual learners, business teams, universities, and government organizations can use the platform for educational and training purposes.

As a course creator, you can also apply to become a LinkedIn Learning instructor here .

LinkedIn Learning comes with two subscription plans for learners:

  • Monthly: 1-month free trial, then $39,99/month
  • Annually: 1-month free trial, then $19,99 /month

*Pricing information retrieved from LinkedIn Learning on October 26, 2023.

Platform #2: Udemy


Udemy is one of the most popular online course marketplaces on the web, featuring more than 213,000 online video courses. This educational platform has over 60 million students, 65 thousand instructors, and subject matter experts creating online courses.

Udemy makes course creation possible for everyone with the possibility of acquiring new skills. In doing so, it offers a range of online learning materials including PDF documents, PowerPoint, text, and video content, among many others.

Instructors can join Udemy and start teaching online, but it takes a huge piece of the pie from the revenue and has control over pricing and discounting the course.

  • No setup cost (for instructors)
  • Geared towards self-paced learning and video courses
  • No need for highly technical knowledge
  • A Udemy app available for iOS and Android

Cons (for instructors):

  • Limited interaction with students
  • High competition between instructors
  • No personal branding option
  • Minimal control over prices
  • No data ownership or control over branding – it keeps emails and user data and does not share this information with instructors
  • Visibility depends on your own marketing, the platform only promotes courses that are already popular
  • Students: Udemy has a course for almost every discipline, but potential students always need to read the reviews before buying one. Quality is not consistent.
  • Instructors: It’s great for teachers, instructors, educators, and freelancers who are just starting out.

Pricing / Revenue (for instructors):

To start charging students a fee for courses on Udemy, you will need to become a premium instructor. In such a case, the following conditions apply:

  • No starting fee but very high commissions on sales of up to 75%.
  • 37% when students come through their paid user acquisition channel.
  • 97% on course sales when you sell through your own links. Udemy keeps a 3% administration fee.

*Pricing adjusted on a global price tier matrix developed by Udemy.

*Pricing information retrieved from Udemy Support on October 26, 2023.

Platform #3: Coursera


Coursera is an online education platform with over 100 million users that is dedicated to offering high-quality online training courses worldwide. While partnering with top universities and businesses, it provides students the opportunity to receive certifications from renowned institutions upon joining their paid courses.

Coursera offers individual courses, specializations, certifications, and degree programs (for bachelor’s and master’s degrees) that support on-demand video lectures, homework exercises, peer-reviewed assignments, and community discussion forums.

With Coursera Plus, students can get unlimited access to 90 percent of the learning programs in the Coursera catalog via a yearly or monthly subscription option.

  • Offers a variety of learning options and activities
  • Awards students with different types of accreditation (through degrees and certificates)
  • Provides high-quality educational tools and instructor interactions
  • Courses are free if you are not looking for a certification
  • Limited to educators in partner institutions
  • Less flexible course creation options compared to other platforms
  • Does not offer instructor feedback, only peer reviewed assignments as a feedback mechanism
  • Students: Anyone who wants to learn from prestigious institutions, whether they are looking for a one-off course, certification, or an online degree.
  • Instructors: It is aimed at professors who are based at a HE partner institution or business .

Coursera offers free courses, subscriptions, and one-off payments depending on the course or program.

Platform #4: Skillshare


Skillshare is another popular course marketplace that has more than 13 million users and up to 35,000 lessons in various creative fields. Course lessons last from 20 to 60 minutes and are made from a series of small videos, class projects, and a student community that encourages interaction through discussion forums.

Classes on Skillshare are taught by industry leaders, everyday creatives, and professionals and are divided into 4 categories:

Creative arts : from graphic design to fine art, cooking, and music production. Technology : including data science, web design, and e-commerce. Business : finance, accounting, and project management. Lifestyle : teaching, languages, gaming, and wellness.

  • Offers easily digestible and bite-sized learning
  • Comes with a supportive discussion forum where students exchange feedback
  • Provides the ability to take many courses for the same price
  • Class content limited to only four categories
  • Course material can be low quality
  • Skillshare reviews from users are low across multiple review platforms
  • No certificate of completion or any other formal recognition
  • Students: It is suitable for students interested in the creative arts, technology, business, and lifestyle classes.
  • Instructors: It’s great for instructors who are in the creative fields and want to make a side income. Instructors can make money through Skillshare’s royalty system and referral program .

Students: After a 7-day free trial, the pricing is $32 per month or $168 per year for access to all the courses (different regions may have different pricing).

Instructors: Free to join, but it comes with specific class quality guidelines and teaching policies you need to follow.

Skillshare pays instructors based on minutes watched from their course by students, teacher engagement, and premium referrals.

*Pricing information retrieved from Business Insider on October 26, 2023.

Platform #5: edX & Open edX


EdX.org (course marketplace) and Open-edX are two sides of the same coin. EdX is the learning platform where students find online courses from various universities, and Open-edX is an open-source content management system.

Both were created by a team of scientists from Harvard University and MIT with the goal of providing online university-level education across the globe.

EdX.org offers over 4,000 online courses from 250 prestigious businesses and universities offering higher education in many disciplines. These mainly specialize in the sciences–engineering, computer science, data science, math, humanities, business, and management.

  • Free and open-source. (for instructors)
  • Provides in-depth knowledge and added value (for students)
  • Comes with a mobile app on iOS and Android
  • Interactive online classes – allowing students to chip in
  • Discussion forums seem to be outdated and difficult to navigate
  • Requires technical knowledge or hiring a developer/web designer to implement (for instructors)
  • Comes with the additional costs of a self-hosted server and its maintenance (for instructors)

Students (EdX): it has a very diverse library of courses suitable for most ages looking to learn a subject or new skills.

Instructors (Open-edX): It’s great for businesses who can afford a team or outsource the development and maintenance of the platform on their own servers.

Pricing for Instructors:

Free to join, but there may be additional costs of procuring a server and system support and getting expert help from Open-edX’s service providers or freelancers whose pricing varies according to your project’s requirements and budget.

For more information on Open-edX course creation expenses, check out this guide .

Platform #6: Udacity


Udacity is a learning platform that teaches learners the skills and knowledge they need, preparing them for a successful career in the technology industry.

Its training programs are known as ‘nanodegrees’ and are being offered as part of the platform’s collaboration with major tech companies like Google and Microsoft. Udacity’s mission is to transform talent at scale.

Udacity boasts a community of more than 17 million learners and 700 instructors.

  • Has a simple and intuitive user interface
  • Offers top-notch course content quality
  • Provides additional career services (for students)
  • Comes with more than 200 free courses
  • Awards certificates (not accredited)
  • Supports live tutoring (for instructors)
  • Not much variety of course topics
  • Course material is mainly in the English language
  • No mobile app available
  • It is a pricey option compared to other platforms

Students : It is ideal for individuals interested in updating their existing knowledge in the technology field, enterprises , and governmental organizations.

Instructors : It mainly targets industry leaders and professionals from Fortune 500 and Global 2000 companies, who have shown leadership and expertise in the tech fields.

For students : Udacity offers both free and paid courses, and prices may vary depending on the course/program itself (depending on its subject and duration). Udacity’s subscription costs $249 for a monthly plan or $2,390 with an annual payment.

For Instructors : Instructors are contracted and get paid differently depending on the contract terms. With Udacity, there are different types of instructor work, including:

  • Instructor – developing a full course
  • Advisor – offering advice on an Udacity school or nanodegrees
  • Course proposals – proposing a new course
  • Other course support – building projects, lessons, assessments, etc.

An instructor gets selected to teach on Udacity after showing a demonstrated record of professional experience and expertise in a digital subject area related to Udacity schools and after passing the instructor evaluation process.

*Pricing information retrieved from Udacity on October 26, 2023.

Online course platforms are the backbone of the eLearning economy, used by entrepreneurs and businesses of all sizes to create their own educational academies, marketplaces, and training grounds.

If you are looking to start an online academy of your own, have full control over branding, pricing, and user data, then an online course platform is what you are looking for.

The best course platforms in the market

Platform #1: LearnWorlds

LearnWorlds is our very own cloud-based LMS platform that comes as an all-in-one eLearning management solution offering the ability to build your online academy while creating, marketing, and selling unique, interactive, and learning experiences .

Our platform brings everything you need in one place, making the process of creating online courses easy, quick, and affordable.

LearnWorlds is designed by experts in eLearning as a modern LMS platform and includes build-in authoring tools and ecommerce capabilities. LearnWorlds also comes with a state-of-the-art mobile app , community, marketing, and educational features.

  • Very easy to set up and create course content
  • Does not require any technical skills to use
  • Comes with built-in course authoring capabilities
  • Offers a state-of-the-art no-code Website Builder
  • Offers a fully customizable, coding-free Mobile App Builder for iOS and Android
  • Has built-in reporting, e-commerce, marketing, and affiliate features
  • Comes with a built-in online community and discussion boards
  • Supports SCORM and HTML5 files , including Graded SCORMs
  • AI Assistant to build courses with artificial intelligence
  • Offers responsive 24/7 customer support
  • No pre-built sales funnels
  • Limited gamification options (badges only)
  • Does not support TinCan

LearnWorlds comes with the most powerful website builder for elearning sites, with website, page, and zone templates. The platform is a 100% white-label platform with fully customizable branding. It enables you to manage who sees which zones/pages and control the navigation experience of the users.

Watch the video below for a quick preview and try it out yourself from here .

It’s ideal for entrepreneurs, individual instructors, educators, small/medium businesses, professional trainers, and companies that want to train their employees or educate their customers .

It offers a 30-day free trial and then 4 subscription pricing plans:

  • Starter plan: $29/month (plus $5 per course sale)
  • Pro trainer plan: $99/month
  • Learning center: $299/month
  • High Volume and custom corporate pricing are available

*Pricing Information retrieved from LearnWorlds on October 26, 2023.

💁 Find out more about LearnWorlds’ alternatives .

Platform #2: Thinkific


Thinkific is a standalone course platform that helps you build and sell online courses. Thinkific provides everything you need to create your online education business, including an easy-to-use interface to build online courses and rich multimedia to add right into your course content.

  • Includes a landing page builder
  • Offers built-in sales and marketing tools
  • Has various integrations with popular software
  • It helps you build your online learning community
  • Is a cloud-hosted platform you can connect your domain with
  • Has a white-label option
  • Has 24/7 support
  • Offers limited control over website design
  • Can be difficult to build complex courses
  • Does not support SCORM, TinCan, or AICC
  • Doesn’t include social features
  • Focuses more on sales features rather than learning

It’s ideal for solopreneurs, small/medium businesses – SMEs, and coaches who want to generate more income.

Free to join with limited functionality. It offers a 30-day free trial on the Pro plan.

Subscription plans include:

  • Free Plan – $0
  • Basic – $49/month
  • Start – $99/month
  • Grow – $199/month
  • Thinkific Plus – Customized pricing

*Pricing information retrieved from Thinkific October 26, 2023.

💁 Compare Thinkific to LearnWorlds.

💁 Compare Thinkific Pricing to Teachable & LearnWorlds.

Platform #3: Teachable


Teachable is an online teaching platform that serves the everyday instructor, helping them transform their knowledge into a business. Teachable provides an easy and simple solution for uploading your learning content, customizing your online school, and communicating effectively with your students.

  • Simple and easy-to-use course authoring with quiz capabilities
  • Has a landing page editor and blogging capabilities
  • Comes with built-in eCommerce features
  • Includes built-in affiliate, marketing, and sales tools
  • Comes with a built-in email marketing tool
  • Offers an app that is common to all schools (only Apple – App Store)
  • Offers email support and a knowledge base
  • Limited learning/teaching and assessment capabilities
  • Does not support SCORM or TinCan
  • Offers limited customization options on landing pages and branding
  • No social or community building features
  • Not very responsive customer support
  • Limited white-labeling options (e.g. sign-ins and emails cannot be white-labeled)

It’s a great option for new course creators, solopreneurs, coaches, and creative professionals.

Teachable has the following pricing options:

  • Free plan: $0/month (limited functionality and $1 + 10% per transaction)
  • Basic plan: $59/month (plus 5% transaction fee)
  • Pro plan: $159/month
  • Pro+ plan: $249/month
  • Business plan: Customized pricing

*Pricing information retrieved from Teachable on October 26, 2023.

💁 Compare Teachable with LearnWorlds

💁 Are you looking for a SCORM-compliant LMS ?

Platform #4: Kajabi


Kajabi is an all-in-one online platform that offers the tools to sell digital products , including online courses, coaching programs, and podcasts . Kajabi specializes in building high-converting sales pages, landing pages, and webinar pages for your online business and launching your advertising campaigns.

  • Comes with built-in email and marketing tools
  • Offers various integrations with popular software
  • Provides sales pipelines/funnels building capabilities
  • Features an online community
  • Offers a collection of beautiful themes
  • Allows the creation of landing pages
  • Can be difficult to set up
  • Has the most expensive pricing options
  • Offers limited control and customization over website design
  • Doesn’t offer as many course creation or learning features
  • Focuses more on small digital product sales

It is for non-techy online course creators, digital entrepreneurs, small businesses, freelancers, creators, and individual instructors selling simple format courses and downloadables.

Offers a 14-day trial with a credit card. Then it goes to a monthly payment of the subscription plan, which includes:

  • Basic Plan: $149/month
  • Growth Plan: $199/month
  • Pro Plan: $399/month

*Pricing Information retrieved from Kajabi on October 26, 2023.

💁 Compare Kajabi with LearnWorlds

Platform #5: Podia


Podia is an online learning platform that makes creating and selling online courses, memberships, and other digital products an easy task. Podia offers a rich resources library and free tools for entrepreneurs who want to build their online store, school, community, or website.

  • Very easy and simple to use
  • Has sales page customization options
  • Comes with a website builder
  • Offers email and affiliate marketing options within the platform
  • Allows you to have your own membership subscription
  • Doesn’t offer a community area on the platform
  • Lacks learning tools like grading, assessment/assignments, and certificates
  • Very limited in its capabilities – suiting smaller video-based learning, coaching, and downloadables only
  • No white-label option

It’s great for content creators and artists who want to monetize their content and knowledge with simple learning activities and gated videos.

Subscription pricing plans include:

  • Mover: $39/month
  • Shaker: $89/month

Pricing information retrieved from Podia on October 26, 2023.

💁 Compare Podia with LearnWorlds

💁 Find out more Podia Alternatives

Platform #6: WizIQ


WizIQ is a cloud-based education platform for real-time or self-paced training that allows educators to use their own custom-branded domains. It delivers live and on-demand webinars, and it’s a very popular tool amongst online course creators who prefer live training, coaching , or a classroom-like environment.

  • Offers elearning reporting and analytics
  • Provides the opportunity to teach in a virtual classroom
  • Has a mobile app (mLearning) that is available on Apple and Android
  • Comes with course authoring with test and assessment capabilities
  • Has eCommerce features and multiple integrations
  • Offers a white label option
  • Has no gamification options
  • Its customer support representatives are difficult to reach after setup (based on online reviews)

It’s ideal for enterprise employees, individual teachers, trainers, colleges, universities, tutoring, and Test-Prep companies.

It offers a free 14-day trial and its pricing starts from $18 /month (when billed annually). Then the price varies depending on rooms and attendees, and the number of registered users for their:

  • Live Classroom (Professional & Enterprise, or Pay-Per-Use plans), and
  • LMS (Elite and Infinite Plans)

For more information, contact WizIQ directly.

*Pricing information retrieved from WizIQ on October 26, 2023.

Platform #7: Academy of Mine


Academy Of Mine is an all-in-one platform that empowers you to create and sell your courses in professional training, continuing education, certifications, and B2B training. With this platform, you can customize existing features or build new features via API. On top of that, you can craft interactive content with PPT, PDF, video, and many more.

  • Supports SCORM content
  • Offers reporting on learners’ progress
  • Provides branding and white-label options
  • Integrates with popular tools and uses API
  • Comes with a flexible website builder
  • Very responsive support team
  • Needs a lot of work to customize the site
  • Only offers a few video guides to help you learn how to work with the platform
  • Very high price to get started or scale a project/business

It’s ideal for academics, large enterprises , public administrations, and small/medium businesses interested in offering training and certifications.

Academy Of Mine comes with a free trial but has no free version. These are the pricing plans it offers:

  • Professional: $999/month
  • Enterprise: custom pricing

*Pricing information retrieved from Academy Of Mine on October 26, 2023.

💁 P.S.: We also have a dedicated article on the top online course platforms .

A Learning Management System is a software application that is used to plan, manage, and deliver eLearning content. It is used widely in the eLearning industry and acts as a distribution vehicle for course content or training resources for different learning and development programs.

These are the best learning management systems in the market:

Platform #1: Docebo


Docebo comes with a top cloud-based LMS solution that ticks off the majority of every organization’s training needs and requirements. The platform is learner-centric and comes with L&D capabilities using learning-specific Artificial Intelligence (AI) algorithms that help to personalize the learning experience. Docebo is trusted by notable companies, including Bloomberg and Sharp.

  • Compatible with SCORM 1.2 and 2004 editions, AICC, and Tin Can API
  • Has engaging gamification and social learning capabilities
  • Provides analytics on the effectiveness of learning programs
  • Offers instructor-led training (ILT) features
  • Supports more than 40 languages
  • Allows third-party integrations with 400+ tools
  • Allows offering certificates and selling online courses (eCommerce)
  • Doesn’t offer customizable or advanced reporting capabilities
  • Has limited functionality on certain objects of the LMS that require richer API
  • Doesn’t come with enough features on its standard package that would better suit small and medium-sized businesses

It’s aimed for use by human resource professionals, HR departments, or enterprises.

Pricing is based on the number of active users. Docebo’s subscription plans include:

  • Growth: suitable for organizations that have up to 300 users.
  • Enterprise: suitable for organizations that have over 300 users and are looking for a more advanced elearning solution.

The business doesn’t provide detailed pricing information. To find out about prices, you need to contact Docebo directly.

*Pricing information retrieved from Docebo & FinancesOnline on October 26, 2023.

💁‍♀️ Best Docebo Alternatives

Platform #2: LearnUpon


LearnUpon is another great cloud-based option intended for educational purposes, corporate training, customer education, and partner training. This platform is well-known for its functionalities, user-friendly interface, and multilingual support it offers. Its ability to segment different teams and create unique learning paths is one of the advantages it offers, helping you support learning across every audience.

  • Features great gamification options
  • Comes with eCommerce functionality
  • Compatible with SCORM and xAPI/Tin Can API
  • Offers third-party integrations with key business tools
  • Offers the ability to support multiple audiences in one system using multiple portals
  • Supports blended learning methods – ILT, webinars, PowerPoint presentations, etc.
  • Has high-pricing plans
  • There is no option for HTML5 courses

It’s ideal for educational institutions and businesses of all types and sizes.

It offers a free trial and demo. Pricing is not publicly available and is based on the number of active users available on each plan. There are 3 subscription plans:

  • Essential: for 150 to 300 users
  • Premium: for 300 to 1000 users
  • Enterprise: for 1000+ users

To get detailed information on pricing, contact LearnUpon directly.

*Pricing information retrieved from LearnUpon on October 26, 2023.

Platform #3: Litmos


Litmos (formerly known as SAP Litmos) is a popular platform that offers a variety of eLearning solutions for businesses, including corporate, customer, partner, services, support training, and compliance training. Amongst its bigger strengths is the ability to create customized learning paths for the needs and the style of every company and its employees.

  • Has an intuitive course builder and built-in authoring
  • Compatible with SCORM, AICC, xAPI/Tin Can API
  • Offers built-in reporting, dashboards, and social communication functionality
  • Comes with eCommerce and third-party integrations
  • Allows the creation of customized learning paths
  • Provides ILT, video assessments, and virtual classroom capabilities
  • Has a content library with 2,000+ ready-made training video-based courses
  • Has limited customization options
  • Its interface isn’t as appealing as others
  • It might be an expensive option depending on your business requirements
  • Its assessment and feedback delivery process are slower than usual
  • Lacks a dedicated payment gateway connection

It’s great for businesses of all types and sizes, focusing mostly on corporate training.

It offers a 14-day free trial. Pricing is not publicly available on the site, but it is based on the number of active users after contacting their sales team. Various online sources mention a price range between $2-$5 per user depending on the plan and number of users.

Access to the LMS, specific courses, and add-on features comes with a quote-based plan, after making a pricing request to Litmos directly.

*Pricing information retrieved from Litmos on October 26, 2023.

Platform #4: iSpring Learn


As another great LMS option, iSpring Learn can be integrated with the corporate training program of any business. Due to the large variety of pricing plans and standalone tools it offers, an organization can choose what fits with their learning needs and budget the most.

iSpring is the cheapest option for smaller businesses but is not as feature-rich as the other LMS in this category.

  • Has unlimited file storage
  • Features an intuitive learner interface
  • Comes with a course template library
  • Presents rich gamification features
  • Provides analytical and real-time reporting
  • Compatible with SCORM, AICC, and xAPI/Tin Can API
  • Offers an integrated authoring tool with blended learning capabilities
  • Allows mobile and offline access for a more convenient learning experience
  • Uses an automated course management tool that makes administrative tasks easier
  • Doesn’t offer multilingual support
  • No direct learner-to-learner messaging inside discussion forums
  • Has limited design customization, branding, and API options
  • Has limited eCommerce capabilities and integration options

It’s suitable for organizations of all types and sizes.

It offers a 30-day free trial and a live demo. Pricing is based on the number of active users and starts at $2,99 per user/month for organizations with 50 users or fewer.

  • It comes with three subscription plans – Basic, Advanced, and Pro for each set number of users (50, 100, 300, 500 and 1000 users). For more details on pricing information, check the platform’s pricing here .

*Pricing information retrieved from iSpring Learn on October 26, 2023.

Platform #5: Blackboard


Blackboard is an LMS solution that offers an adaptable learning environment suitable for both academic and business development purposes. As a learning platform, it provides a range of social and blended learning features that can make any type of training engaging throughout its course.

  • Comes with a mobile app for learners and instructors (iOS and Android)
  • Compatible with SCORM, AICC, IMS LTI, and xAPI/Tin Can API
  • Features reporting, tracking program outcomes & accreditation standards
  • Offers the ability to categorize users by different metrics (e.g. skills and department)
  • Integrates with social media channels and video conferencing tools
  • Limited reporting capabilities
  • Limited gamification options
  • Doesn’t have any security-enhancing features

It fits well with the requirements of educational institutes, public administrations, educators, trainers, instructional designers, as well as SMEs and enterprises.

It offers a 30-day trial on selected products. To learn about pricing options and get your custom plan, you need to contact Blackboard directly and arrange for a demo with an expert.

*Pricing information retrieved from Anthology on October 26, 2023.

Platform #6: Moodle


Unlike the majority of LMSs, Moodle is a free, open-source learning management platform. Moodle was designed by a group of developers and offers a range of drag-and-drop tools and useful resources that can help the everyday user. The platform is translated into over 95 languages and powers learning environments worldwide.

  • Has a desktop and mobile app (iOS and Android)
  • Offers a variety of customization options and integrations to plugins and add-ons
  • Gives you access to a community of developers, users, and certified partners that share best practices on the use of the platform
  • Doesn’t offer an email or 24/7 support
  • Primitive and not as user-friendly interface
  • Comes with limited gamification options
  • Can be expensive if you are hosting the solution but don’t have an in-house IT team
  • Its setup can be tricky and time-consuming without the help of a certified Moodle partner
  • Its consultation services may come with an additional fee

It’s suitable for educators, freelancers, businesses, and public administrations.

Moodle comes in two variations. The first one is the original open-source Moodle which is free to use and runs most self-hosted eLearning websites. The other one is MoodleCloud, which offers a cloud-based solution, and its pricing is based on the number of users and file storage.

For off-the-shelf hosting:

  • Starter : €120/year (50 users, 250MB)
  • Mini : €200/year (100 users, 500MB)
  • Small : €370/year (200 users, 1GB)
  • Medium : €860/year (500 users, 2.5GB)
  • Large : €1,630/year (1,000 users, 5GB)

For premium hosting: Customized pricing

*Pricing information retrieved from MoodleCloud on October 26, 2023.

Platform #6: Talent LMS


TalentLMS is another popular and cloud-based LMS option and already serves 70,000+ teams worldwide. It offers online course creators and businesses the opportunity to build training programs and share them with remote teams.

The platform comes with a range of options from building to organizing and delivering course content, as well as customizing website design and scaling your business.

  • Offers a clean and user-friendly interface
  • Easy to create courses in different categories
  • Comes with a mobile app (for iOS and Android)
  • Supports SCORM, CMI5 & xAPI content
  • Comes with TalentLibrary – a collection of ready-made courses
  • Provides an assessment building engine (with different testing options)
  • Offers gamification and e-commerce options
  • Has reporting, integrations, mass actions, and account branching capabilities
  • Not as responsive customer support service
  • Has limited course setup and content variety options
  • Offers limited functionality inside discussion forums

It is for businesses and organizations of all sizes – from SMEs to enterprises that want to train their customers, employees, and partners.

Subscription plans include standard plans and active plans.

Standard plans (on the yearly plan) include:

  • Starter : $89/month
  • Basic : $189/month
  • Plus : $369/month
  • Premium : $569/month

Active plans (on the yearly plan) include:

  • Starter Active : $179/month
  • Basic Active : $339/month
  • Plus Active : $489/month
  • Premium Active : $649/month

Pricing changes on each plan when TalentLibrary is added to the package. See additional prices on TalentLMS .

*Pricing information retrieved from TalentLMS on October 26, 2023.

If you are using a WordPress-powered website, and you want to start creating and selling courses, a WordPress LMS plugin is what you need.

With an add-on tool like a plugin, you get to increase the functionality of your site and allow yourself more control over the administration and management aspects of your online course business.

WordPress LMS plugins are usually the cheapest option for hosting a cloud LMS , but offer much less functionality and come with high maintenance costs. They usually require some experience with WordPress or a developer to customize to your exact specifications.

They are ideal if you want to combine them with other plugins to offer a unique experience and add features to your membership site, however, there is a dangerous downside to using them. Combining many WordPress plugins without a dev team to support them may come with many bugs and incompatibilities.

The following LMS plugins are recommended if you have the team and time to implement and effectively maintain them:

Plugin #1: LearnDash


LearnDash is the most popular premium WordPress LMS plugin in the market. With it, you can design, promote, and sell online courses. Currently, it is being used by Fortune 500 companies and prestigious universities. Out of the best features it offers, its speed and its drag-and-drop course builder make the process of course creation both easy and enjoyable.

LearnDash Themes : There are many themes you can choose when using Learndash. WP Mayor has collected the 12 best themes that will elevate the quality of your online courses and your school’s. Astra, Social Learner, eLumine, and Unidash are some of the most notable ones.

  • Offers membership, subscription, and one-time pricing options
  • Features test and management tools, e.g., grade books and student metrics.
  • Works with any WordPress theme and multi-sites
  • Supports many types of media, including video, audio, images, Adobe Captivate files, and Google Docs
  • Compatible with PayPal and Stripe payment gateways
  • Provides the ability to market courses through monetization tools (shopping cart, memberships, subscriptions, course bundles, and course licenses)
  • Provides automated email notifications and detailed reporting
  • Integrates with popular tools (like Zapier, Slack, & ConvertKit)
  • Offers drip-feed content, flexible prerequisites, badges, and certificates
  • Allows you to install extra extensions and premium add-ons (such as the frontend course creation add-on) for advanced functionality
  • No free trial, but you can cancel within 15 days (if you don’t like the product)
  • Doesn’t have any video conferencing tools
  • Has to be integrated with a third-party plugin like WooCommerce or Easy Digital Downloads to offer comprehensive payment options

It can be used by individuals, authors, companies, universities, training organizations, and entrepreneurs worldwide to help them create and sell their courses.

There are two ways to use LearnDash – either getting the plugin or launching a fully-hosted course website.

LearnDash plugin’s pricing is based on the number of site licenses:

  • 1 site license: $199/year
  • 10 site licenses: $399/year
  • Unlimited: $799/year

LearnDash Cloud (full-site) comes in a monthly and yearly subscriptions in 3 plans:

  • Starter: $29/month
  • Yearly: $299/year

Information retrieved from LearnDash on October 26, 2023.

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Plugin #2: LifterLMS


LifterLMS is the leading free open-source WordPress LMS solution. It comes with content management tools that can help you offer individual courses, training-based membership websites, and MOOCs (Massive Open Online Courses). LifterLMS allows you to build an LMS that can be enriched with add-ons and meet the unique needs of individuals, small groups, and niche markets.

LifterLMS Themes : There is a large variety of themes you can choose from with LifterLMS. Find them on the platform’s website and pick the one that works the best with your subject, industry, or business (e.g. consultancy, entrepreneurial, and more).

  • Comes with a 30-day demo for $1
  • Has an automated mailing system and video lesson support
  • Offers course completion certificates and achievement badges
  • Supports flexible payment options (bundles, coupons, upsells, and more)
  • Comes with built-in membership features, quizzes, and gradebooks
  • Has a drag-and-drop builder that makes it easy to set up and create courses
  • Integrates with key marketing tools, including MailChimp, WooCommerce, and WPForms
  • It can get expensive if you need multiple add-ons (e.g. payment gateways)
  • Not SCORM-compliant

It is suited for businesses, teachers, and WordPress users – developers, designers, and IT professionals who build LMS websites and training portals. It is also fit for do-it-yourself innovators who are interested in creating online courses, coaching or training-based membership websites, and hosted LMS platform switchers.

LifterLMS has three subscription packages.

  • Earth Bundle : $199/year
  • Universe Bundle : $360/year
  • Infinity Bundle : $1200/year

*Information retrieved from LifterLMS on October 26, 2023.

Plugin #3: LearnPress


LearnPress is another popular choice amongst WordPress LMS plugins. It offers a free version which means that all the essential features are free, and you can get add-ons at a cost depending on how advanced you want your school website to be. It is rather easy to use, and it has a friendly interface.

LearnPress Themes : You will most likely need to pay around $50 (one-time) to get a theme. Choose your theme from the LearnPress theme collection wisely because the add-ons you get can only be used for the specific theme you choose.

  • Has a free plan and mobile app (iOS & Android)
  • Offers theme demos that allow you to preview your website design
  • Frequently updated to address bugs and improve security
  • It is a great option for beginners
  • Allows integration with BuddyPress and BBPress forums
  • Its free add-ons include Wishlist, course reviews, and prerequisite courses
  • Has an in-built automatic email system that allows you to send quiz results to participants
  • Supports a collection of payment gateways such as PayPal, 2Checkout, Authorize.net, and Stripe
  • Has management tools for tracking students, grades, and course content
  • Might be expensive to get all the features and add-ons at once
  • Its best available plan only offers up to 3 site licenses
  • Needs premium add-ons to offer the drip-feed and certificates capability
  • Doesn’t come with a setup wizard like most WordPress plugins
  • Lacks a variety of communication tools

It is best suited to individuals who already have or want to build an eLearning website or online school, entrepreneurs, web development agencies, and educational institutions.

  • LearnPress Free : $0
  • LearnPress Theme Bundle : starting $49 – $69 (one-time payment – 1 site license)
  • LearnPress Pro Bundle : $249.99 with access to all add-ons (one-time payment – 3 site licenses)

*Information retrieved from ThimPress on October 26, 2023.

Plugin #4: MemberPress


With MemberPress as the ‘all-in-one’ membership plugin, you can create powerful WordPress membership sites . MemberPress offers a solution that allows you to protect your course by offering gated content that you can share with specific members or a closed community.

While it is not really a learning management system, many entrepreneurs use MemberPress alone or in a combination with other plugins to offer online courses.

LearnPress Themes : If you are struggling to choose a theme for your membership site, MemberPress has prepared a dedicated list of membership themes that they recommend for use.

  • Restricts and manages access to your learning materials and courses
  • Hosts unlimited members and memberships
  • Has automatic upgrade and downgrade prorations
  • Provides full subscription and transaction management
  • Offers content access drip, access expiration, and premium community forums
  • Includes comprehensive reporting, custom registration, account fields, and built-in integrations
  • Doesn’t have a free trial or free version
  • Doesn’t offer certificates
  • Doesn’t have a drag-and-drop builder
  • Might be more complicated or need a longer time for setup
  • Doesn’t offer live online learning or webinars; only documentation
  • Works best for online courses when combined with a WordPress LMS plugin like LearnDash

It is ideal for creators, podcasters, hobbyists, entrepreneurs of any industry (fitness, beauty, arts, etc.), tutors, teachers, writers, coaches, nutritionists, consultants, designers, religious organizations, communities, and online stores.

MemberPress has three subscription packages:

  • Basic : $179.50 per year
  • Plus : $299.50 per year
  • Pro : $399.50 per year

*Information retrieved from MemberPress on October 26, 2023.

Plugin #5: WPLMS


WPLMS is one of the best social learning management systems for WordPress on the market. This tool makes it easy to create and sell online courses, work with other instructors within a community and earn commissions. Some of the notable features it offers are activity tracking, course directories, course management, and a front-end course creator.

WPLMS Themes : Its biggest asset is the collection of education-specific WordPress themes it comes with that makes it easy to adjust to your school site requirements. You can get an idea of what it offers through WPLMS’s theme demos .

  • Has a mobile app (for iOS and Android)
  • Is one of the most affordable and feature-rich WordPress LMSs
  • Extends and integrates with third-party services and popular WordPress plugins including WooCommerce for monetization and BBPress for discussion forums
  • Supports video conferencing through integration and gamification of courses
  • Offers microlearning, gamification, certificates, and badges
  • Supports activity tracking, student management, question banks, and custom reports
  • Provides the ability to offer course bundles, membership and corporate plans
  • It doesn’t come with a free version or a free trial
  • Its course creation interface is lacking in some areas
  • It doesn’t come with a full drag-and-drop interface
  • Lacks some customization options compared to other LMSs

It is suitable for training centers, businesses interested in offering corporate training, course tutors, colleges, schools or academies, universities, and MOOC platforms.

WPLMS has two types of licenses:

  • Regular license: $75 (one-time payment)
  • Extended license: $3,000 (one-time payment)

*Information retrieved from Themeforest on October 26, 2023.

On top of online learning platforms, standalone course platforms, and WordPress Plugins, there is also the option to use individual software to create different types of learning content. These are called authoring tools .

You can use an authoring tool to design and redesign the content and arrange it into an interactive format that makes sense and serves a learning purpose. The usual format these tools come in is SCORM, HTML5, xAPI, or TIN CAN files, and the results of an authoring tool can be exported and uploaded for hosting in an LMS that can support these formats.

Below are some of the best options to choose from:

Tool #1: Articulate Storyline 360

screenshot of articulate360

Articulate Storyline 360 is a popular course authoring tool amongst many demanding course creators and instructional designers. Many individuals and businesses are choosing it as their favorite tool because it has award-winning course creator assets, features, and useful resources and does what it promises to do.

  • Has a comprehensive set of features and course-authoring apps
  • Allows you to create courses manually from existing templates
  • Offers live and on-demand online training (live webinar by experts)
  • Has a variety of quizzes and course templates
  • Allows you to add various interactions with the content
  • Comes with a large library of templates, course assets, photos, videos, icons, and illustrations
  • Features a review app to help you gather feedback from stakeholders easily
  • Has a downloadable program only
  • Has one price tier and feature set only
  • It is an expensive solution compared to others
  • It relies heavily on the PowerPoint experience
  • Difficult to use and might need a technical expert to help you out

It is more suitable for newer designers because of its ease of use. Also, it is an ideal choice for freelancers, academics, and businesses of any size or industry.

Articulate 360 has different pricing for companies, freelancers, and academic professionals:

  • For companies : $1,399/yearly (per user)
  • For freelancers : personal plan – $1,099/yearly (one user) and teams plan – $1,399/yearly (per user)
  • For academic : personal plan – $549/yearly (one user) and teams plan – $699/yearly (per user)

*Information retrieved from Articulate on October 26, 2023.

Tool #2: Elucidat


Elucidat comes with a beautiful user-friendly interface, modern and easy navigation, which makes it one of the easiest-to-use course creation tools on this list. While it doesn’t offer the flexibility to create your own course template, its 25,000 different ones are enough to compensate for that. As an authoring tool, Elucidat is designed for enterprises and L&D teams.

  • Offers enhanced collaboration options (for L&D teams)
  • Provides data protection (GDPR, data encryption)
  • Comes with user permissions and access controls
  • Features localization workflows
  • Supports HTML5, video SCROM (1.2, 2004), xAPI (TinCan) on all browsers
  • Comes with a rich course template library
  • Has a range of support resources
  • It lacks integrations
  • You need to contact sales to get a pricing quote

It is ideal for large enterprises, academics, and non-profit organizations .

Elucidat offers a 14-day free trial and has four pricing options: Basic, Team, Enterprise, and Scale. For all plans, you need to contact Elucidat and request a price for each, depending on your requirements and the number of users.

*Information retrieved from Elucidat on October 26, 2023.

Tool #3: Adobe Captivate

online education app business plan

Adobe Captivate is a popular choice for an authoring tool, and it’s one of the top premium ones in the market. Depending on what you need it for, you can use it to create immersive learning scenarios and high-quality online courses. Adobe Captivate promises to help you create stunning courses in minutes, and as one of the top rated and most recognized brands, it regularly updates its tool.

  • Has a clean and easy-to-navigate user interface
  • Allows you to create interactive training courses or videos
  • Includes a green screen feature where you can insert your background
  • Offers the possibility to create storyboards and offer VR immersive learning Supports smart video recording helping you create studio-quality HD videos
  • Frequently updated with new services and features
  • Available on MAC and Windows
  • Supports a variety of mobile forms
  • Has a PowerPoint integration
  • Offers overlay and ready-to-go slides
  • Can be difficult to use or overwhelming for new users
  • Not an intuitive and user-friendly interface
  • Expensive to purchase compared to other tools

It is aimed for use by freelancers, small/medium companies, large enterprises, and non-profit organizations.

Adobe Captivate offers a free trial and its price starts at $33.99/month.

*Information retrieved from Adobe on October 26, 2023.

Tool #4: Lectora


Lectora – powered by ELB Learning, checks off the majority of the feature points that come with any course authoring tool. Packed up with a responsive design, automated versioning, interactivity, branching, quizzing features, and course template options, this tool will prove itself handy for creating eLearning content.

  • Comes with a built-in asset library (icons, eLearning templates, stock images, audio, video, PowerPoint templates)
  • Supports SCORM, xAPI, HTML5, AICC, and cmi5
  • Integrates well with every LMS platform
  • Easy to use and easy to understand
  • Comes with a wide range of editing features
  • Offers knowledge tests, quizzes, built-in navigations, and interactions
  • Has some new features that can be quirky with different browsers
  • Offers limited options in interactions
  • Comes with limited abilities in advanced animations

It is ideal for freelancers, small/medium companies, large enterprises, and non-profit organizations.

Lectora has three pricing plans:

  • Silver Suite : $999/year (for individual use)
  • Gold Suite : $1,399/yearly (for teams, per author pricing)
  • Platinum : $1,999/year (for teams, per author pricing)

*Information retrieved from ELB Learning on October 26, 2023.

Tool #5: EasyGenerator


Just like its name suggests, EasyGenerator is an authoring tool that is super easy to use. It has rich interface options, and it is great for use by individuals who are just starting out and have no previous experience in creating online courses. This tool aims to simplify the course creation process to make it accessible to everyone.

  • Offers the ability to do PowerPoint imports
  • Provides course auto-translation with one click (from/to 75 languages)
  • Has a drag-and-drop functionality
  • Supports SCORM (1.2, 2004) and xAPI
  • Allows you to access learner insights (performance & engagement)
  • Comes with a stock-image library
  • It is compatible with most LMS platforms out there
  • Its drag-and-drop feature doesn’t always work on mobiles
  • It can be difficult to use in the beginning

It is ideal for individuals who have no eLearning background. It is up for use by freelancers, small/medium companies, large enterprises, and non-profit organizations.

Easy Generator has three pricing plans:

  • Pro : $108/month (1 author, 10 courses, 100 learners)
  • Team : $541/month (5 authors, unlimited courses, unlimited learners)
  • Enterprise : you need to contact EasyGenerator for custom pricing (unlimited authors, unlimited courses, and unlimited learners)

*Information retrieved from EasyGenerator on October 26, 2023.

Choosing an Online Learning Platform

As you can see, there are many options available when it comes to offering online learning, and each one carries its own strengths and weaknesses. While you may find it time-consuming to go through every small bit of detail that describes each platform and tool, conducting some research on those you are most interested in is highly recommended before finalizing your decision.

Don’t forget, most platforms allow you to have a test drive before you buy their products, so make sure you give it a try and see how it works with other edtech tools!

In the end, the best option for you is to choose the one that best accommodates your needs and works well with your budget.

Want to try out LearnWorlds? It is our very own all-in-one online course platform and what we believe to be the best for creating, selling, and delivering online courses. Get your 30-day free trial today!

Further reading you might find interesting:

  • How to Teach Online
  • The 7 Best Kajabi Alternatives Reviewed
  • The 10 Best eLearning Authoring Tools: Review & Comparison
  • Customer Education: The What, Why & How Behind It [Guide]
  • 6 Top Thinkific Alternatives Reviewed
  • The 5 Best Teachable Alternatives Reviewed
  • The 9 Best Mighty Networks Alternatives Reviewed
  • Best Online Coaching Platforms

online education app business plan

Kyriaki Raouna

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.

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What is a business plan.

A business plan is a comprehensive document that outlines the strategic objectives, operational details, and financial forecasts of a business venture. It serves as a roadmap for entrepreneurs, startups, or existing businesses, providing a structured framework to guide decision-making and attract stakeholders.

Business plans can include key elements such as:

Executive summary: A concise overview of the business idea, goals, and market opportunity.

Business description: Detailed information about the company's mission, products or services, target market, and competitive analysis.

Market research: Data and analysis of the industry, market trends, customer demographics, and competition.

Organizational structure: Information on the company's management team, organizational structure, and key personnel.

Operational plan: Details about the business operations, including production processes, suppliers, and distribution channels.

Marketing and sales strategy: Plans for marketing, customer acquisition, and sales tactics.

Financial projections: Forecasts of income statements, balance sheets, and cash flow statements, along with funding requirements and potential returns on investment.

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Business planning course curriculum.

Whether you're an aspiring entrepreneur or a seasoned professional, mastering the art of business planning can be critical to setting your business up for success. From understanding markets to developing mission statements, courses in business planning can equip you with the tools needed to transform your ideas into thriving ventures, or elevate your existing business. Consequently, you can study a variety of subjects related to business planning. Some of the topics that you might study in a course can include:

Market analysis: Learn how to conduct market research, analyze market trends, identify target audiences, and assess market opportunities.

Financial planning: Investigate financial aspects as a core component. Learn how to create financial projections, develop budgets, calculate break-even points, and understand income statements and balance sheets.

Business model development: Explore different business models and how they can align with a company's goals and objectives.

Crafting a mission and vision: Learn how to craft a clear and compelling mission and vision statement to articulate a company's purpose and long-term goals.

Strategic planning: Delve into strategic thinking and planning covering topics such as setting goals and objectives, creating action plans, and assessing risks and opportunities.

Business planning courses can also teach you valuable skills including critical thinking, communication, and research skills that you can apply to your professional life. Are you ready to start learning? Sign up for an accelerated boot camp or enroll in a full degree program and start working toward a bachelor's degree or (for more advanced learners) a master’s degree in a relevant subject. You can also explore executive education programs specifically designed for busy professionals.

Explore careers in business planning

A business planning course can open doors to diverse career opportunities in a variety of sectors. Some careers in which a background in business planning can be useful include:

Entrepreneur/small business owner: Business planning skills are crucial for navigating the challenges of entrepreneurship.

Business consultant: Provides expert advice to organizations looking to improve their operations, solve problems, or grow. They often help clients create or refine their business plans.

Strategic planner: Works within organizations to develop and execute long-term strategies. They use business planning skills to set goals, assess market opportunities, and align business activities with strategic objectives.

Investment analyst: Assesses the potential of investment opportunities, including startups and businesses seeking funding. They rely on business plans to evaluate the viability and growth potential of these ventures.

Financial analyst: Analyzes financial data, including budgets and forecasts, to provide insights for decision-making. They often work with businesses to ensure financial plans align with strategic goals.

Are you interested in developing the next great business? Expand your knowledge of business planning and elevate your professional potential by learning with edX.

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Mobile App Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Mobile App Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Mobile App Plan Here

Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Mobile App Business Plan Example

Below are links to each of the key elements of a mobile app business plan template:

  • Executive Summary – In the Executive Summary, you will provide a general overview of your business plan including your target market, business model, and how you plan to make your business successful.
  • Company Overview – The Company Overview section will provide an overview of your app idea, history of the company, monetization strategy and milestones achieved.
  • Industry Analysis – From your market research, you will provide an industry analysis. This will include a discussion of the current mobile app industry landscape, trends, and issues facing your industry.
  • Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
  • Competitive Analysis – This section includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.
  • Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your target audience, pricing strategy, and promotional activities.
  • Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations.
  • Management Team – The Management Team section will provide information on the management members of your team. This includes their experience, education, and skills.
  • Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app companies that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app companies are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app companies are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app companies pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

A mobile app startup is most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a business plan for an app once it achieves enough traction (e.g., enough users or generating enough revenue).

A well crafted mobile app business plan is essential for attracting any type of potential investor.  Most app startups require funding to get off the ground and cover at least their startup costs.

What are the Steps To Start a Mobile App Business?

Starting a mobile app development company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed business plan for an app that outlines all aspects of the venture. This should include market research on the mobile app industry and potential market size, information on the mobile app concept, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business.  A mobile app marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile app business:

  • How to Start a Mobile App Business
  • How to Start a Mobile App Development Business

Where Can I Get a Mobile App Business Plan PDF?

You can download our free mobile app business plan template PDF here . This is a sample mobile app business plan template you can use in PDF format.

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Mobile App Business Plan

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A business has three pillars: the idea, the plan, and the execution. Congratulations! You have the app idea already, now you have to step forward with a plan.

But, somewhere with all the workload, the concept of the app, hiring the right people, budget, and development of the app, entrepreneurs overlook the need for planning.

Worry not, we are here to lighten your burden with our step-by-step guide for mobile app business plan writing.

Key Takeaways

  • A mobile application business plan helps you define your marketing strategy, customer acquisition strategy, retention strategy, and strategies to achieve your business goals.
  • Craft an impactful executive summary that outlines the type of your app business, marketing approach, financial outlook, and team expertise to attract potential investors and partners.
  • Conduct thorough market research to understand market trends, consumer preferences, and the needs of your target market.
  • To ensure efficient daily operations, provide in-depth operational plans that incorporate staffing, additional services, and customer service.
  • Create realistic financial projections for sales revenue, expenses, and profit forecasts while considering contingencies & emergencies.

Let’s get started with our guide, without any further ado:

How to Create a Mobile App Business Plan: A Complete Guide

1. executive summary.

An executive summary is a quick overview of the whole business plan. From mission & vision to financial projections, it includes everything in between.

Generally, entrepreneurs write this section at the end after having the full knowledge of the entire business plan.

Begin your executive summary with a brief introduction of your business, and include other elements like:

  • Market Opportunity
  • Vision & mission statement
  • Target market
  • Unique value proposition
  • Details of your services
  • Management team
  • Financial Outlook
  • Call to action

For instance, here is an example of an app business USP’s section:

USP for PrivyConnect – Social Media App: “Connect with Total Privacy”

Our social media app is dedicated to ensuring your online interactions remain private and secure. Unlike many other platforms, we don’t share your data or personal information with third parties.

We use robust encryption to protect your messages and content, and you have full control over who can see your posts. With us, you can truly connect with your friends and family in a safe and trusted environment. Your privacy is our priority.

Note: your readers might not read the whole business plan, but they will go through the executive summary. Therefore, make sure you write it engagingly to grab their interest.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

online education app business plan

2. Company Overview

In this section, present your business in detail. It should provide the details of your business & app name, the location of your office, the structure of your business, and other such information.

Now it is time you introduce what type of business you own, for example, your app type will be one from below:

  • Social media app
  • Messaging app
  • E-commerce app
  • Entertainment app
  • Health and fitness app
  • News or magazine app
  • Navigation app
  • Finance app

After that, mention the company history if you have any. Add the name and other qualifications & achievements of business owners. Mention the vision & mission statement of your app business along with your future goals.

In short, this section should provide an in-depth understanding of your business and business owners.

3. Industry Analysis

In the industry analysis section of your mobile app business plan, you have to provide the details about the mobile app industry. It will help you understand the market and gain a better insight into your business positioning.

Here are certain questions to ask while performing industry analysis:

  • What is the current size of the app industry in terms of both revenue and users?
  • What are the current trends of mobile app businesses?
  • Which apps are leading the industry?
  • Which mobile app concept is famous in public?

Conduction this industry analysis will educate you about the market and help you prepare marketing strategies according to the market trends.

In short, industry analysis will help to know a clear picture of the market, helping you in making informed decisions.

4. Competitive Analysis

Competitive analysis will help you identify the unique selling propositions (USP). Also, this way you will get to know your competitors.

Start by specifying who are your competitors – then compare it with both direct and indirect customers.

Now, let’s focus on your direct competitors, those similar to your mobile app. Provide an overview of each competitor, including their size and where they’re based.

Here are some questions to ask for competitive analysis:

  • Who are your primary competitors?
  • Who do they serve?
  • What are their USPs?
  • What is their pricing strategy?
  • What do they need to work on according to their customers?

A more effective way to this analysis is to conduct it from the customers’ viewpoint. You might even ask your competitors’ customers what they like and dislike about their apps to better understand customers’ perspectives.

Here is an example of competitors and competitive advantage of the app:


SocialShield: SocialShield is a notable competitor in the privacy-focused social media segment. It emphasizes strong user data protection and secure communications. Their user base has been steadily growing, particularly among privacy-conscious users.

GuardChat: GuardChat offers encrypted messaging and content sharing. It has a user-friendly interface and strong encryption features. While their user base is smaller compared to established platforms, they have garnered a dedicated following.

PriviNet: PriviNet has made a name for itself by offering comprehensive privacy controls and anonymous user interactions. They have built a niche community of users who value privacy and user-controlled sharing settings.

Competitive Advantages of PrivyConnect

PrivyConnect’s comprehensive privacy controls and encryption set it apart as a top contender.

The app’s transparent communication and commitment to environmental responsibility contribute to its appeal.

PrivyConnect’s active community-building efforts and user engagement foster loyalty.

The app’s plans to expand into secure content sharing and social community growth align with industry trends.

This way you can get to know the USP of a mobile app development company. Once you get the USP, flaunt it in the entire business plan.

5. Market Analysis

In the market analysis section, do the market research and dive right into the market where you will be providing your app services. Begin the section by providing the details of your target customers.

Your target customers will depend on the type of app you own and the services you provide.

After a thorough discussion of the target market, discuss the market trends. Mention what your target customers prefer and what new are they looking for. For example, people might be looking for:

  • Integration of AR/VR
  • Sustainable and eco-friendly apps
  • Privacy and data protection
  • Personalization

At the end of the market analysis, do mention the regulatory environment mobile apps need to follow in the particular location.

6. Sales and Marketing Plan

Writing the sales and marketing section means jotting down the marketing strategy you will use to acquire new users and retain the existing ones.

Now it is time to mention the marketing strategies for your app, there are three phases of the launch:

Pre-launch phase

  • App-store optimization: Before launching the app, search for the keywords to include in your title, description, and other content.
  • Build a landing page: You can create a website or build a landing page to make your brand presence prominent on the web too.
  • Pre-launch promotion: Launch a teaser for your app before the release date itself. Give some special offers to the ones who will sign up even before the launch.

Launch phase

  • Deploy it on major app stores: Launch your app on all the major app stores to reach a wider audience. Make sure it is working smoothly and is free of bugs.
  • Social media marketing: There were going to be 147.2 billion annual app downloads in 2023 itself. Imagine the competition, so be sure to make your visibility strong through social media platforms.
  • Content marketing: Create blog posts, videos, or infographics related to your app’s niche. Share valuable content on your website and social media to engage users.

Post-launch phase

  • User reviews and feedback: Encourage users to leave positive reviews and ratings on app stores. Actively respond to user feedback and address issues (if any) ASAP.
  • User engagement strategies: You can enable push notifications or in-app notifications to interact with your users. You can also ask them to invite friends in exchange for a referral bonus.
  • Collaboration or influencer marketing: You can collaborate with some other mobile app companies and do cross-marketing. Influencer marketing is also a great choice.

Once you have noted down how you will acquire customers, then mention below things too:

  • Customer acquisition cost
  • Your monthly paid advertisement budget
  • Number of followers you have on social media
  • If there are any in-app purchases

7. Management Team

Knowing who is behind your app business will increase the appeal of your business plan.

The management team tells you about the people in charge of the app business. It should explain each manager’s experience, what they’re good at, and what their jobs are.

Here is an example of the management team:

Management team of PrivyConnect

Founder and CEO – Sarah Anderson Sarah is the visionary leader behind PrivyConnect. With a background in cybersecurity and a passion for online privacy, she founded the company to provide users with a secure and private social media experience. Sarah is responsible for setting the company’s strategic direction and ensuring its commitment to user privacy and data protection.

CTO – David Ramirez David brings a wealth of technical expertise to PrivyConnect. He has a strong background in mobile app development and security protocols. David oversees the technical development of the app, ensuring that it employs state-of-the-art encryption and privacy measures.

CMO – Emily Davis Emily is the marketing guru behind PrivyConnect’s success. With a knack for digital marketing and user engagement, she is responsible for building the app’s user base and promoting its unique selling propositions. Emily focuses on user-centric marketing strategies and community engagement.

COO – Michael Chen Michael is the operations expert at PrivyConnect. With years of experience in streamlining business operations, he ensures the app runs smoothly and efficiently. He also oversees partnerships and collaborations to enhance the app’s offerings.

8. Operations Plan

As earlier sections mentioned everything about your company goals, here it is time to mention how you will reach them. These goals are differentiated into two sections:

Everyday goals

They’re the heart and soul of your mobile app’s daily life, from coding and upgrades to the nitty-gritty of customer support. These are the everyday heroes that keep your app running smoothly.

Long-term goals

It’s all about milestones: the moments that make you pop the champagne. Picture celebrating your 10,000th app install, hitting that milestone sales figure you’ve dreamt of, or expanding your team.

9. Financial Plan

Your financial plan needs to have a 5-year financial forecast. For the first year, break it down into monthly or quarterly details, and then summarize it annually. This forecast should cover your income statement, balance sheet, Use of Funds, and cash flow.

Income statement

An income statement, often known as a Profit and Loss statement or P&L, displays your earnings and then deducts your expenses to know the profitability of your business. Make practical assumptions based on your competition.

Balance sheet

Balance sheets display your assets and liabilities. Although they can contain a lot of details, like equity, goodwill, other intangible assets, etc.

Uses of Funds

When you are seeking funding, this statement becomes necessary to show where you will use the funds. Here is an example of the Uses of Funds chart with the help of Upmetrics:

Uses of Funds Chart for Mobile App Business

Cash flow statement

Your cash flow statement helps you see how much money you need to start or grow your business and avoid running out of money.

Surprisingly, you can make a profit but still face financial problems that could lead to bankruptcy. Therefore, you will need proper cash flow planning to avoid such circumstances.

Why Do You Need a Business Plan for Your Mobile App

For entrepreneurs who jump into business directly without writing a business plan is like delaying their success. Here are some reasons why you need a mobile app business plan:

Writing a business plan helps you work out and make clear your business strategy. Do you want customers to pay upfront? Or there are in-app purchases? Writing this down from the start helps your team understand where you’re headed.

Finances are important

Sometimes, it takes months or even a year to cover customer acquisition costs. So, you need a plan with a solid financial forecast. A good plan lets you play with different situations, so you know how much money you need for both the long and short term.

Acquiring and retaining customers

Acquiring and retaining customers is one of the sole purposes of a business. In the business plan, you have to mention in detail about your strategies to have a clear roadmap.

Knowing Your Market

A business plan lets you identify your ideal customer profile. Knowing your customers is crucial, and having a deep understanding of your customers helps you make the correct updates to your product in the future.

Related Mobile App Resources

  • How Much Does it Cost to Start an App
  • How to Start an Mobile App Business

Download a Mobile App business plan template

Ready to kick-start your business plan writing process? And not sure where to start? Here you go, download our free mobile app business plan pdf , and start writing.

This intuitive, modern, and investment-ready template is designed specifically for mobile app businesses. It includes step-by-step instructions & examples to help in creating your own mobile app business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


Finally! You know how to write a mobile app business plan. Thus, you are one step closer to starting or expanding your business.

No doubt, writing a business plan is a challenging task, but it is a lot smoother with a top business planning tool . Therefore, take a deep breath and get started with your plan. All the best!

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Frequently asked questions, do i need to include information about competitors in the business plan.

Yes, in the section of competitive analysis: you need to mention your competitors and their USPs. This will help you to understand the market and know your strong points.

How often should I update my mobile app business plan?

An app business plan is a living document, you can change or update it whenever you want. Ideally, go through your plan and make changes according to the current situations atleast once a month.

Can I use a mobile app business plan to secure funding for my app project?

One of the main purposes of writing a business plan is to secure funding or get a loan. So, of course, you can present a solid mobile app business plan in front of lenders to secure funding.

How much does it cost to create a mobile app business plan?

Writing a mobile app business plan might cost from a few hundred to thousands of dollars depending on the complexity of the app, the number of integrations, UI/UX, etc.

About the Author

online education app business plan

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Write a Business Plan for a Mobile App Startup?

Anton Baryshevskiy

Anton Baryshevskiy

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How to Write a Business Plan for a Mobile App Startup?

If you’re on the threshold of launching your mobile app startup, there are numerous things you need to be concerned with: workload, core concept, budget, product implementation area, employees… You need to rightly put all key elements of this puzzle together to provide a clear roadmap for your project — that is, to compile a business plan for mobile app development.

We at Mind Studios know how to make a business plan for an app. Here, you'll find a complete guide to creating a business plan. Also, we’ve added our template to help all stakeholders and investors have a clear and most importantly, equal understanding of your startup idea. So if you don't know how to plan an app yet and where to start, let's find out more about it.

online education app business plan

A business plan is a guide that turns your ideas into action

As a rule, you should start with visualizing the project and formulating its key ideas. They will later become the basis of your business plan.

Another vital component of developing your project is writing a product requirements document (PRD) for your app. It consists of three sections: business requirements, user requirements, and software system requirements . The business plan is, actually, a component of the PRD, namely the business requirements part.

online education app business plan

All the preceding processes, such as developing a project vision, core ideas, and concepts, creating an app development plan, and drafting a PRD, allow all stakeholders to be on the same page as the startup's founder.

In this post, we’ll go through how to write a business plan for an app startup.

Some statistics

Still not sure if your startup needs a business plan? Numerous studies back up the value of having a well-thought-out business plan for companies on different stages of their business journeys.

According to one study that involved 3,000 company owners from diverse fields, those with business plans were almost twice as likely to succeed as those who didn’t. Furthermore, such strategic-planning companies were more effective in attracting investment or securing loans.

You can find more detailed information in the diagram below:

Some statistics

If your way is developing a mobile application

As of 2021, people have made 230 billion downloads of mobile applications, up by 63% than in 2016. Everyone appears to require mobile solutions these days, so your startup has a lot of room for imagination. You can choose from a wide range of mobile app types. To name a few, it could be a travel, event planner (here's an event app development guide), money management, social networking, or fitness app.

online education app business plan

No matter which one you decide to create, a pre-written mobile app business plan can help you seamlessly go through the mobile app development process with its four fundamental stages : discovery, idea validation , design, and actually, development.

A goal without a plan is just a wish

There is a plethora of mobile applications these days. It means, though, that there are hundreds of almost identical apps in each category. Attracting users becomes a task of utmost importance.

Chad Mureta, an app tycoon, says that a developer’s profit directly depends on their knowledge of what’s interesting to the user; that is, to create a successful and profitable application, a developer should think like a user .

Creating a mobile app business plan template based on thorough user analysis will help you explain your business idea to stakeholders. Also, you’ll see a path to a product-market fit. To make that happen, you should determine what your target audience wants, needs, likes/dislikes in competitors’ apps, and tends to expect from using your app.

Therefore, identifying your target audience preferences should be your priority, as it is one of the main drivers of your startup.

Understanding the market is the key to success

The author of the bestseller 4 Steps to Enlightenment. Strategies for creating successful startups , Steve Blank, suggests that very few people understand where their market is. The writer believes it is almost impossible to launch a thriving startup without analyzing the market it’s going to enter.

Before you start writing a business plan, it’s crucial to figure out not only the degree of public interest in your product but also the level of competition in the market you’re going to enter.

Thanks to the preparatory analysis of your rivals and potential app users, you’ll be able to flawlessly identify your product’s objectives, advantages, and unique value proposition (UVP). This will also help you form the basis of a proper business plan.

Review your business plan annually

Steve Blank claims that a business plan is static in contrast to a business model, which is dynamic. A business plan appears to be stable by definition: that’s a document created once and rarely revised after adoption.

But in our quick-to-change world, do you believe there’s anything that could remain static? Especially in terms of business? Investopedia , for example, shares an opposite to Steve Blank’s statement: A business plan should evolve in tandem with a company’s growth.

We at Mind Studios adhere to the last approach and recommend you go through your business plan for an app at least once every year . It will allow you to respond to changes in your users’ demands and assess what goals you have achieved and which ones you still need to accomplish.

Moreover, refreshing a business plan will enable you to keep your finger on the pulse of your startup’s current and upcoming financial needs and, therefore, help you develop efficient strategies to attract investments. Consider it a dynamic document that adapts to your startup’s development path.

Why should you make a business plan for apps?

In addition to helping you get your startup off the ground, a viable business plan acts as an indicator for investors to consider it as a potential asset.

online education app business plan

Let’s summarize the main reasons why your mobile app startup needs a business plan:

Reasons for a mobile app startup to draw a business plan

Both startups and established businesses need business plans, the content of which will depend on the company’s primary goal.

To attract partners, startup owners tend to use a business model canvas — a more flexible model of the traditional business plan. It can seamlessly adapt to the iterative nature of tech startup development, yet providing core information about a project.

However, the business model canvas for an app does not guarantee 100% success; it can only be one of the components that will help your project attract investment. A comprehensive business plan with a detailed description of your company and mobile app, justification of funds use, and coverage of all legal concerns is what can instill trust in all stakeholders of your project.

online education app business plan

Is there a difference between a business plan for a mobile app and other software?

There are obvious distinctions between mobile applications, websites, and other software solutions. They significantly contrast in marketing approach, monetization strategy, and feature sets. As a result, business plans for these solutions will differ as well.

A traditional software development business plan might be structured similarly to a business strategy for a mobile app company. However, any document that presents the firm and its product will be distinctive in content. It is reasonable since each project is unique, with its own goals and target audience.

What does a business plan for a mobile app look like?

Four core blocks of a business plan for a mobile app

Your mission is to create a reliable and stable mobile application for either enterprises, individuals, or non-profit organizations. In this case, a business plan will help you pave the road to make your project profitable.

Therefore, when writing a mobile app business plan for startups, you’ll need to estimate the cost of development and commissioning as well as the timing of the return on investment in your project. Only by doing this, will you get a clear picture of your app’s viability.

One of the essential factors in writing a good startup business plan for a mobile app is delivering maximum transparency at each part. Let’s highlight what you should include in your mobile app business plan to make it serve your business in the most effective way possible.

Executive summary

Let’s start with the executive summary . It is the first and most significant part of your mobile app business plan because it’s the first thing an investor will read. The executive summary should be clear and concise, with no detailed information about how your product works. Address the situation in the market, who your target customer is, and what unique problem your application can solve.

Make your proposal unique to distinguish your company from others. In other words, create a unique value proposition (UVP). Use your imagination: consider your executive summary as a movie teaser and your investor as a spectator. Would they like to see your movie?

Specify your goals . These objectives should rely on your business analysis. Investors will examine your aims to see if they satisfy their needs. You also have to determine the ultimate goal of your exit plan . Furthermore, you should establish a list of funding requirements and the proceeds that will be used to boost the attractiveness of your company. One of the essential factors in the startup business plan for your mobile app success is ensuring maximum transparency at each stage.

Make your document convincing . To do this, ensure your product’s concept and goals are crystal clear and do not vary throughout the paper. Provide the reader with accurate data and realistic expectations about your project. Of course, don’t forget to make sure that the name of the person who created the business plan and executive summary and the names of your team members are consistent throughout the documentation.

Business description

Introduce your company in this part, beginning with corporate information and ending with your mobile app concept. This part of your startup business plan will show investors the corporate values of your company, your mission, product vision, and the fundamental factors for your startup success.

This information is vitally important for investors. For example, a technology startup accelerator Y Combinator considers getting money as by far the easiest part whereas working on ideas — the most significant part for any startup in achieving success. In most cases, Y-Combinator-like organizations make compiling a thorough business plan a prerequisite before introducing newly-formed projects to investors.

online education app business plan

Company overview

Here you should describe your company’s:

Company's overview

This section should give the reader of your business plan detailed information about your startup: the official name of your company, the location of the headquarters, and its structure, namely the business entity type (LLC, corporation, etc.). Make sure to provide further details about your team, such as the number of workers, their names, job titles, and so forth.

Describe the purpose of your company and the fundamental principles that guide your business in the mission statement. After establishing your mission, outline the primary challenges and solutions your startup can offer.

online education app business plan

Company history

Before making any business proposal, describe the history of your company, how your team formed, and how you came up with your idea. In addition, you can talk about the main stages of your company’s development and the experience that precedes the product launch.

Whether you are outsourcing app development process or you have an in-house team, it is often the most significant part of the executive summary because your app development team is the main engine of your project implementation. You should specify each person’s name, position, work experience, and responsibilities in the company. In addition, you can involve an advisory group that will help you make essential decisions. Consultants on your advisory team should have experience in the industry.

Market analysis

Information about the state of the market should be the main factor in your app idea realization. You should be aware of the present situation in your industry, have up-to-date information, and be able to generate a short-term forecast.

To conduct market analysis , you should take several steps:

  • Examining existing business environment
  • Defining your market research criteria
  • Determining your total available market (TAM), service available market (SAM), and service obtainable market (SOM)
  • Identifying your direct competitors
  • Analyzing your target audience and figuring out the cost per acquisition (CPA) for your niche

No market research in the mobile app industry can be conducted without analyzing Google Play Store and Apple App Store with their ranks for top paid, top free, and top-grossing apps as well as user reviews.

Market forecasts

Forecasting is an integral component of writing a business plan for an app development startup realization.

Forecasts from reputable research firms such as Nielsen and Forrester are of interest when creating any business plan, be it a business plan for an app development, a website, or a traditional software startup business plan. To provide reliable market forecasts, you can:

  • Include data on the growth of companies with solutions similar to your mobile app
  • Add information on the amount of money poured into similar startups (platforms like Crunchbase or Y Combinator can help with this)
  • Enrich your business plan with some forecasts on your target customer behavior

Your goal is to assess whether there’s a real market for your product, whether there are enough customers in the market, and, accordingly, whether those customers are willing to pay money for using your product.

online education app business plan

SWOT analysis

SWOT analysis: Strengths Weaknesses Opportunities Threats

A SWOT analysis is a strategic planning method that allows you to present a structured description of your business situation. It can be a great way to evaluate your app startup concept from four perspectives. Namely, its:

  • W eaknesses
  • O pportunities

It’s natural when a business has weaknesses: knowing about them will serve as a powerful driver for finding solutions and will reduce any risks your company may need to face.

Marketing strategy

An app marketing strategy is a bridge that allows your product to fall into the hands of your customers. You have to convince investors that you have such a bridge. This is an important part of the mobile app strategy.

When drawing up a mobile app marketing plan, you have to define the marketing strategies you intend to use in application promotion. Here are a few examples, along with descriptions of how they work:

Create a landing page

Landing page for a mobile app example

Creating a landing page for your mobile app will help you reach a wider audience by informing users about new features and updates. Make sure your page contains the name of the application, a description of its functionality, promotional videos, and so on.

Launch a website and blog

Launching a website is a great way to promote your application. There, you may, for example, provide more information about your company, its goals and values, and an overview of your future mobile solution.

A website blog is also a helpful thing with your app advertising. You can share news on your upcoming product and publish SEO-optimized articles for better promotion.

Social media marketing

Consider social media marketing while developing a business strategy to promote your app. Describe how you intend to use this form of advertising at various phases of your mobile solution development: before launch while attracting your audience and retaining users.

Estimate your marketing budget

You may estimate the cost of marketing services based on the market analysis you outlined in the preceding section of your business plan. Understanding the marketing budget is essential to all parties: you, the app owner, investors, and other stakeholders.

Product growth

Depending on the type of app startup, growing the user base approach differs, as does the business plan for entering different markets. For example, a massive advertising attack tends to make sense in markets where consumers understand your product or service and its usefulness.

Take, for instance, Uber , which has successfully launched extensive marketing campaigns. The company’s ads have spread globally with Uber localizing advertising for each region.

So, if you’re still working on a business strategy, think about how you’ll expand your user base in advance. This will tremendously assist you in future product growth.

Choose your product launch type

Feature flagged soft launch for a mobile app

Be sure to indicate the product launch type in your business plan. There are two such types: hard and soft launch . The first one means delivering a finished product to your entire target audience. A soft launch is when you release an MVP or full version of your app, but for a limited audience.

To rightly set out this part of your business plan, you should clearly understand what kind of financing you need to move forward. Moreover, you need to express it as clearly as possible to be sure a potential investor will also understand what funding you need.

The financial model includes, as a rule, a three- to five-year forecast of all the main forecasted indicators, including profit and loss, cash flow, balance sheets, start tables, unit economics calculation as well as your app’s projected revenues and costs. Your financial document has to contain the following components to determine the actual cost and distribution of investments in the best way, with a clear explanation of each.

Startup costs/funding required

Inform your investors about estimated costs. We recommend placing reasonable estimates and leaving room for extra expenses since these numbers might fluctuate.

Designate all types of costs :

  • One-time costs (e.g. relocation costs, costs for buying an office space, equipment, servers, software, licenses)
  • Fixed costs: they remain unchanged regardless of whether you produce something or not (e.g. rent, insurance, lease payments, fixed salaries)
  • Variable costs: costs that change according to the production volume (e.g. wages)

Monetization strategy

It is another section you need to add to your mobile app business plan. By illustrating your monetization model, you’ll demonstrate to your investors and other stakeholders that your project will be profitable and provide a return on investment with positive unit economics. It will also help you be sure that your startup will reach its break-even point.

The most common ways to monetize an application are :

  • Advertising
  • Charging for the application (if your business model describes a paid application, you need to convince the consumer why they have to pay and what they’re paying for)
  • In-app purchases (this is a widespread mobile app business model in iOS and Android applications)
  • Subscriptions (this model of monetization is quite popular and works until the user decides to cancel the subscription; in most cases, subscription apps have a free trial period)

Activities Mind Studios took to build an effective monetization model for Fitr.Training

One of our prominent projects in which we’ve helped set up a monetization strategy is Fitr. Training , a remote fitness coaching application. Our team analyzed the platform’s performance and discovered we could enhance the conversion rate.

We established a monetization model based on the collected data and customer feedback. Namely, our team launched an efficient subscription option. The results were remarkable: one out of every four coaches now uses the paid membership.

Mind Studios can also assist you in elaborating a potent monetization strategy.

Business plan example for a mobile app startup

We’d like to offer you a business plan template for a startup updated to 2023. Keep in mind that, although this mobile app business plan itself is structured according to all the rules, the calculations are entirely fictional. To complement our business plan, we also provide a mobile app marketing plan template, ensuring a strategic approach to promoting your app in the competitive market. This template includes up-to-date techniques for 2023, guiding you through effective advertising and user engagement strategies.

Download the free PDF business plan template for a mobile app here .

Writing a business plan for a mobile app startup isn’t easy. As a rule, the most challenging part of developing a business plan for a mobile app idea is writing the first page. Many people in this situation rush to find and download a free copy of another company’s business plan. They mistakenly believe that someone else’s business strategy will help them achieve their goals. But it absolutely won’t!

A business plan cannot be a cloned document. It must be one-of-a-kind reflecting your passion and enthusiasm in bringing your idea into life . A successful business plan should demonstrate that your company is viable and financially attractive. The higher the viability, the higher the investment opportunity.

If you need to compile a well-thought-out business plan to attract investments and successfully launch your app, our expert team at Mind Studios is here to help .

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Start an Education Business: Everything You Need to Know

Beginning a business in the educational field can be an exciting opportunity to have a positive impact on individuals and their families. If you're looking for new ways to make a difference in the world, starting an education business may be the perfect fit for you. Doing your research will help you understand the various components of starting your own venture, from legal and financial considerations to marketing strategies.

When it comes to designing materials for your education business, you'll want to create something that stands out. With Desygner, you gain access to professional-grade design tools and templates, allowing you to create captivating visuals with ease. Whether it's web banners or posters, you can customize any of Desygner's templates with just a few clicks of your mouse. With its drag-and-drop feature, Desygner makes it easy to quickly build eye-catching designs and take your education business to the next level.

Teacher giving lesson to students in classroom. Teacher holds folder in classroom of school or university. Education, school, learning. Teacher in classroom. Girl student or woman teacher. Copy space.

The typical struggles of starting an Education business

If you want to start a business that is focused on education, you are likely to experience several struggles. From balancing the budget and selecting the right resources, to hiring the right people and analyzing market trends - launching an educational business requires careful planning and thought.

Developing a Business Plan

The first step in any successful startup is to create a comprehensive business plan. This document allows you to set goals, track your progress, and adjust your strategy as needed. When developing your plan, be sure to include financial projections, marketing strategies, staffing plans, and future goals. Your plan should also address potential challenges that may arise as you get your business off the ground.

Asian special child on wheelchair in relax time on the beauty nature background and the sunshine ,Close-Up his wheel, Life in the education age of disabled children, Happy disabled kid concept

Selection of Resources

The next step is to identify the resources you will need to launch your education business. This includes everything from software programs and websites that can help automate certain processes, to textbooks or other teaching materials that can enhance learning. Be sure to carefully research each resource before investing in it - do not just go with the cheapest option, as many times these products are of lower quality.

An old woman in glasses with a surprised face holding a book over her head against a blue background. Concept old lady reads books, education, book club.

Finding the Right People

Another key element of starting an educational business is finding the right people for the job. You need individuals who understand the educational process and have a passion for teaching and helping others reach their full potential. Look for experienced teachers and professionals who have a strong track record of success in their field.

Market Research & Analysis

Before launching your education business, it is essential to conduct thorough market research and analysis. This involves researching competitors in your area or industry, identifying customer needs and expectations, and understanding how your product or services will fit into the current market landscape.

School life full of stress. Teacher or school principal welcomes inscription back to school. Educator hiding behind blackboard. Man scared beginning school year. Teacher peeking out of blackboard.

Creating Brand Awareness

Finally, once you've established your business plan and identified your resources and personnel, it's time to start building brand awareness for your new venture. You can do this through social media campaigns, promotional events or contests, word of mouth advertising, or even traditional print media.

Using Desygner

Desygner , an online platform for creating content & designs without coding knowledge , comes handy when creating visuals here; from logos & flyers to web banners & posts for social media platforms like Instagram & Facebook . It's easy drag & drop interface helps you create beautiful visuals quickly & easily.

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How to Start an Education Business

Starting an education business can be a rewarding experience if you're passionate about teaching and helping others learn. Whether it's online tutoring, in-person instruction, or a combination of the two, you'll need to stay organized, promote your services, and cultivate a supportive environment for your students. Here are 8 tips to help you get started:

  • Research the market - Before taking any steps toward starting your business, do some research into the education industry. Look at trends, competition, and pricing models.
  • Create your business plan - It's important to know exactly what kind of service you're offering and how you plan to operate it. Make sure you include detailed financial plans.
  • Develop your curriculum - Once you have a good idea of the scope of your services, make sure to design engaging materials that will keep students motivated and excited to learn.
  • Secure funding - You may need additional capital to purchase materials or invest in marketing efforts. Research different sources of financing such as grants or venture capital.
  • Get the right software - Investing in software can save you time and money by streamlining administrative tasks. Desygner is ideal for creating digital documents like syllabuses and class materials.
  • Build relationships - Establish connections with other educators and institutions to attract more customers. Word of mouth is one of the most powerful sources of advertising.
  • Be prepared for success - As your business grows, you may need additional staff or resources to accommodate more students. Have a plan in place so you can keep up with demand.
  • Stay organized - To maintain quality control and ensure customer satisfaction, create systems that allow you to track payments, attendance, student progress, etc.

With hard work and dedication, starting an education business can be an incredibly rewarding experience. If you take the time to plan out your ideas and put them into action, there's no limit to how far your business can go!

To get started on building the foundation of your education business today signup with Desygner. We provide all the tools needed for creating digital documents like syllabuses and class materials quickly and easily.

Take action now and sign up with Desygner - your first step towards starting an education business!

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Marketing a Education Business - Strategies for Growth

Creating content that resonates with your education business's target audience can be a daunting task. Read this guide to find out the seven steps you need to take to create content tailored to your education business.

Content Creation for an Education Business


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></center></p><h2>How to Start an Online Education and Training Business?</h2><p>eLearning is the first foray into online education. Invented in 1998, eLearning is 22 years old! Online learning has increased in popularity in recent years to become one of the biggest trends in education.</p><p>Through its innovative technologies and flexible delivery, online learning (also referred to as remote learning) has provided an effective alternative learning option that eliminates the need to be physically in a classroom.  </p><p>With the drastic changes in the concept of traditional education in the last few years, many people are now seizing the   opportunity to start an online education and training business .</p><p>Thanks to advancements in technology and the availability of great learning platforms like Instancy.com, anyone can grab a piece of this lucrative pie.  </p><h2>Benefits of Starting an Online Training and Education Business</h2><p>If you are wondering why an online training business is a great idea and why you should start yours, here are five benefits you should consider.  </p><h2>1. Demand is high  </h2><p>There’s a spike in demand. The online training sector’s projected growth in the US alone is $15.86 billion for 2021. It is no longer considered a fad – it is mainstream across all educational institutions and corporations. Learners are seeking access to quality knowledge content outside of work and school.  </p><h2>2. Minimal setup costs  </h2><p>Unlike setting up a brick-and-mortar school, you don’t need to spend a fortune to start your online education business. The business model doesn’t require expensive equipment, a fleet of vehicles, rent for premises, utility bills, insurance, and other expenses. Setting up and operating your online training business is super-easy and cost-friendly. There are useful cloud-based apps like Instancy that allow you to set up your business in minutes within your desired budget so you can break even and start turning a profit in no time.  </p><h2>3. Convenience  </h2><p>One of the alluring attractions to starting an online training and education business is that it allows you to work from home. There is no need to go in to work daily. You can design and develop courses from anywhere, anytime, and on your schedule.</p><p>The convenience drills down to your students as well. Flexibility is key to maintaining a work-life balance during 2020, and this business model is ripe with opportunities.  Research shows a 25-60% retention rate for online learning.  </p><h2>4. Flexible work hours  </h2><p>Starting an online education and training business makes it possible for you to earn while working around your schedule. Whether running an online training business full-time or part-time, you can adjust your work-life balance accordingly. Very few businesses give you control of the hours you work like this one.  </p><h2>5. Technology  </h2><p>The recent advancements in technology have made it possible for online instructors to achieve the same results traditional instructors do. We have plenty of online educational tools and apps, such as Instancy, to make the process easier and hassle-free. </p><p>Technology enhances learning since you can easily send educational materials to students in various formats such as videos, pictures, audio podcasts, etc., allowing for higher engagement levels.  </p><h2>How to Start an Online Training Business? </h2><p>The first step in the process is to make up your mind to start an online training and education business. Once you decide to move forward, you can begin the setup process.  </p><h2>1. Choose your niche: </h2><p>The first thing to do is to consider your expertise. Because of the interest and demand in online education and training, many topic areas have brisk sales. Some topics are academic, some are corporate, and some are for the general population. Do you want to cater to a specific demographic, such as children? Take ample time to research your niche; otherwise, you may offer a course with no takers! </p><h2>2. Check out the competition  </h2><p>When considering an online learning business, competition is good. Rarely do you want to be the first to market. It is a good idea to perform a comprehensive study of the marketplace. Research to learn about the services competitors offer and their rates. Look for any gaps in products or services as those gaps may be an area where you will stand out.  </p><h2>3. Decide how you are going to provide your services  </h2><p>Do you plan to offer your education products nationally or globally? Some businesses also decide to target the local market only. The choice is yours!</p><p>Do you want to provide a blended learning experience where students access different learning modalities, such as self-paced eLearning?  Is instruction completely remote, or should students expect to spend some time in a physical classroom? Because of the pandemic, most online education businesses now prefer blended learning; i.e., you need to deliver virtual classrooms for one or more users/learners. You need to provide digital content in various formats, including video, online quizzes, audio podcasts, discussion forums, chat, and more.  </p><h2>4. Decide a consistent fee scale  </h2><p>Deciding how much to charge is probably the most challenging part of the planning process. Be objective and try to determine competitive price points. Also, consider the actual value of your course. What are students paying for similar classes? Charge too much, and you will get fewer sales. Charge too little, and you are leaving money on the table. Let’s look at one example.  </p><p>At the moment, you have two types of pricing. You sell your courses, quantity one, or ala carte. The alternative is to sell a recurring membership subscription to a course or content library.  </p><p>The membership subscription will be more profitable long term because this is a recurring fee!  </p><h2>5. Choose a name  </h2><p>Next, pick a name for your business. Your choice of a name matters as it is part of your brand, so consider choosing a name that sets your services apart and Google it to ensure that it’s available. It might also help to ask other people’s opinions on a name.  </p><h2>6. Deal with the financial and legal issues  </h2><p>Remember that starting an online education business is more than just a way to earn an income. It is a business, and you will have to file for the appropriate small business license in your state. Consider speaking to a small business lawyer to find out about the best way for you to file.  </p><h2>7. Gather the tools you need for business  </h2><p>If you’re starting an online business, you need to ensure that you are well-equipped to provide your students’ quality services. It’s also essential to choose a suitable online learning platform. Instancy is an excellent platform to consider.  </p><h2>Why choose Instancy as your training and education business learning platform?</h2><p>Instancy Learning Platform and Learning Experience Platform is a powerful yet simple-to-use framework that includes five integrated products you may also deploy in a modular way as required: </p><p>1.  Instancy Learning Management System (iLMS)</p><p>2.  Instancy Learning Content Management System (iLCMS) and Authoring Tools</p><p>3.  Instancy Mobile Learning Apps Platform for iPhone, iPod Touch, iPad, Android Phones and Tablets</p><p>4.  Instancy Learning Record Store (iLRS)</p><p>5.  eCommerce and Catalog Management</p><p>The Instancy software-as-a-service platform may be deployed as a branded online learning portal.</p><p>Instancy’s multi-tenant architecture enables learning organizations to create multiple sites for = training business clients and reseller partners.  </p><h2>Instancy Learning Management System (iLMS)</h2><p>Instancy’s iLMS  lets you plan, manage, deliver, and evaluate personalized and blended learning programs. Whether you’re working with eLearning, classroom training, webinars, video tutorials, or informal learning, Instancy’s system gives you the ease, flexibility, automation, and capabilities you need.  </p><p>Key Features:  </p><p>1.  Design your learning portal and sub-portals the way you want</p><p>2.  Deliver eLearning, blended learning, assessments, and performance support</p><p>3.  Manage the calendar of events and classroom training</p><p>4.  Deliver and manage virtual classroom training</p><p>5.  Engage your learners with social learning and provide the ability for knowledge collaboration</p><p>6.  Manage skill-competency based learning</p><p>7.  Manage learning assignments, reports, and analytics</p><p>8.  Deliver and track Experience API (xAPI), SCORM, and AICC (eLearning standards) course packages</p><p>9.  Leverage Instancy’s Application Programming Interface (API) to create a seamless workflow between iLMS and other applications. Related Read:  11 REASONS WHY OPTING FOR AN LMS IS A SMART DECISION FOR YOUR ORGANIZATION</p><h2>Instancy Learning Content Management System (iLCMS) and Authoring Tools</h2><p>Speed up content production for eLearning and instructor-led courseware with reusable learning objects to enhance learning effectiveness and reduce training project costs with our robust framework.</p><p>Instancy Learning Content Management System  (iLCMS) offers collaborative content publishing workflows that allow you to coordinate the tasks of multiple contributors and reviewers across the content supply chain.</p><p>Manage content submissions from numerous sources, expedite updates, and ensure the right individuals’ published content routes in the proper format. </p><p>1.  Manage your source content in a single repository and update as needed in Instancy’s Learning Object Repository (iLOR).</p><p>2.  Create powerful eLearning content rapidly and cost-effectively with Instancy’s web-based eLearning Authoring Suite.</p><p>3.  Multiuser and collaborative author and reviewer workflows Effortlessly convert your MS-Word documents into engaging eLearning content using Instancy MS-Word storyboard to the eLearning conversion tool</p><p>4.  Convert your existing MS-PowerPoint presentations into engaging eLearning content using Instancy MS-PowerPoint to the eLearning conversion tool</p><p>5.  Create online assessments and surveys</p><p>6.  Sequencing rules to personalize content delivery</p><p>7.  Automate the complete workflow for creating, delivering, and managing test preparations</p><p>8.  Training event management and blended learning</p><p>9.  eLearning standards (SCORM, AICC, xAPI) support</p><p>10 . Media resource management</p><p>11.  Multi-language support to localize learning content</p><h2>Instancy Mobile Learning Apps for Your Training & Education Business</h2><p>Empower your customers. Deliver learning and on mobile platforms.  </p><p>Instancy Mobile Learning App Platform™  enables you to create, manage, and deliver mobile learning to multiple mobile devices from within one integrated Learning Management System (LMS). </p><p>Key Features:</p><p>1.  Mobile learning management system</p><p>2.  Distribute learning content on native apps (iOS and Android)</p><p>3.  Design wizard to configure the native apps</p><p>4.  Create and deliver mobile learning content</p><p>5.  Event management and registration workflows</p><p>6.  Quizzes & assessments</p><p>7.  Online surveys</p><p>8.  Document sharing</p><p>9.  Create audio and video content library</p><p>10.  Enable your learners to purchase from their mobile device</p><p>11.  User management</p><p>12.  Reports & analytics on learning progress</p><p>13.  Access content and assignments offline</p><p>14. Track offline and synch learner experience and progress using experience API (xAPI) within Instancy native learning apps</p><h2>eCommerce and Catalog Management</h2><p>Merchandize your training and educational offerings and digital content through various eCommerce and payment options.  Instancy eCommerce management system  integrates with multiple payment gateways, including PayPal, Stripe, and Authorize.Net, and comes with an integrated shopping cart interface. </p><p>1.  Create a catalog of training and education resources</p><p>2.  Manage eCommerce transactions for eLearning courses, virtual classrooms, video, online assessments, exam preparation packages, learning tracks/packages, shippable products, and more</p><p>3.  Enable classroom and training event registration and payments</p><p>4.  Enable eCommerce based recurring payments or membership subscriptions</p><p>5.  Enable multiple offline payments and approval workflows Support discounts and coupons</p><p>6.  Email notifications to end-users and administrators Monthly sales reports</p><p>7.  Integrate your catalog listing with your web site, including single single-on</p><h2>Instancy Learning Record Store (iLRS) and Experience API Integration</h2><p>The  Instancy Learning Record Store  (iLRS) is a cloud-based web application that receives and stores real-time learning activity statements generated by the Experience API, whether that content or applications are inside or outside the Instancy Platform. </p><p>The Experience API and Instancy LRS allow you to track learning activities anywhere and everywhere – web browsers, mobile apps, simulations, performance support, social learning, business applications, and more. You can follow any action, store the information into Instancy LRS, and generate meaningful reports. </p><p>1.  Repository of learning activities ranging from formal eLearning courses, performance support, training simulations, and games to informal learning activities such as learner-generated content, learning sharing, and online discussions</p><p>2.  Learning analytics, dashboards, and reports across all learning activities, including assignments, course progress, completion, assessment, surveys, and certifications</p><p>3.  Out-of-box integration with Instancy Learning Management System (iLMS) and Instancy Learning Content Management System (iLCMS)</p><p>4.  Receive xAPI data from external sources and OAuth integration</p><p>Find out more about the Instancy Learning Platform with a demo and free trial by clicking  https://www.instancy.com/schedule-meeting.html.   You’ll be amazed at the ease with which you get up and running. The Instancy Support Team is here for you – we want you to succeed.  </p><h2>Your learning business is unique. We configure the right learning platform solution that fits you like a glove.</h2><p>About the author, harvey singh, instancy social learning network:, start learning.</p><p>Learning Provider Solutions </p><p>Trainers & Coaches</p><p>Training Business</p><p>Trade Association</p><p>Higher Education Institution</p><p>K-12 Education Institution</p><p>Customer Education</p><p>Channel Partner Training</p><p>Sales Training and Enablement</p><p>Customer Service Training</p><p>Employee Training and Development</p><p>Employee Onboarding</p><p>Compliance Training</p><h2>Sign Up for Newsletter</h2><p>To Get The Latest Updates Directly To Your Mailbox!</p><p>Invalid value</p><p>Chart Learning Learn on Demand Talent Quest eLearning Health & Wellness</p><p>Reseller Contact Us Terms of Use Privacy Policy</p><p>  Toll Free: +1-877-548-3360</p><p>info@instancy.com</p><p>© 2023 Instancy Inc. 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Online Educational Website Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector

Online Learning and Tutoring Business

Are you about starting an online education website? If YES, here is a complete sample online education website business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting an online education website. We also took it further by analyzing and drafting a sample online education website marketing plan template backed up by actionable guerrilla marketing ideas for online education websites. So let’s proceed to the business planning section .

If you are an educationist or someone who has background in education matters, and you intend starting your business, then you should consider starting your own online educational website. Being an educational consultant means that you will provide tutoring services via the internet; you will provide tutoring services across a variety of academic subjects and across all age groups.

Starting an online educational website is not too expensive except for the money required to rent and furnish an office space and also to run the website.

Running this type of business requires that you should be trained as an educationist and it is indeed a very lucrative business in the United States, Canada, Australia and The United Kingdom simply because it is affordable and it is not location bound.

if you are truly convinced that starting an online educational website is the right business for you to do, then you need to write your own business plan. Below is a sample online educational website business plan template that will help you successfully write yours with little or no stress;

A Sample Online Educational Website Business Plan Template

1. industry overview.

Operators in the Online Educational industry comprises of institutions that basically deliver online education to students. In order to be considered as an online educational provider firm, over 80 percent of the course or unit content offered by your firm has to be delivered via online platform.

For instance, students could be located off-campus for the duration of their enrolment and successfully complete a unit of study.

It is important to mention that online education includes study at all levels of education. In recent time, the Online education industry recorded strong growth and of course this is due to rising internet penetration in households and changing consumer preferences that favor conducting services online.

In addition, the industry also benefited during and immediately following the recession as widespread unemployment across the US economy precipitated a large number of individuals returning to educational institutions to develop skills while the labor market remained weak.

Going forward, the Online Tutoring Services industry is expected to continue to record strong growth, though at a slowdown rate

A recent research carried out by IBISWORLD reveals that the Online Education industry has grown rapidly over the past five years. Technological advancements and faster internet have made the online education model a more viable option for learning. With more individuals and businesses recognizing the benefits of online education, the use of online learning has soared.

A trend towards up skilling, which became apparent during the global financial crisis, has solidified with an increase in the national unemployment rate over the past five years. Higher unemployment has encouraged those out of work to retrain, and employees to upskill to protect themselves from redundancy. Online education provides greater flexibility and enables full-time workers to engage in further learning

The Online Tutoring Services industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, France, Germany, Italy, Holland, Switzerland, Australia and Canada et al.

Statistics has it that in the united states of America alone, there are about 764 registered and licensed online educational firms scattered all across the United States responsible for employing about 10,964 and the industry rakes in a whooping sum of $411 million annually.

The industry is projected to grow at 4.2 percent annual growth within 2011 and 2016. It is important to state that Tutor.com has the largest available market share in the industry.

Lastly, one thing is certain about starting an online educational website, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to secure clients because there are always individuals, and even educational institutions / schools that would want to hire your services from time to time.

2. Executive Summary

Teddy Braham® Online Tutorial Service, LLC is a registered and licensed online educational service provider company that will be based in Phoenix – Arizona. The firm will handle all aspect of online education related services; services such as primary school tutoring, advanced academic tutoring, exam preparation services, occupational academic programs and other related educational support services.

We are aware that to run a standard online educational website can be demanding which is why we are well trained, certified and equipped to perform excellently well.

Teddy Braham® Online Tutorial Service, LLC is a client – focused and result driven online educational service provider that provides broad- based services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a standard and professional online education services to all to our individual clients, and corporate clients at national, and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they enroll in our online school or hire our services.

At Teddy Braham® Online Tutorial Service, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in the online tutorial services industry

Teddy Braham® Online Tutorial Service, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the online tutorial services industry in the whole of Phoenix – Arizona, and also to be amongst the top 20 online educational services provider websites in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that Phoenix – Arizona is the right place to launch our online educational services business before sourcing for students from other cities in The United States of America and throughout the globe.

Teddy Braham® Online Tutorial Service, LLC is private registered business that is owned by Teddy Braham and his immediate family member. Teddy Braham has well over 10 years of experience working at various capacities within the online tutorial services industry in the United States of America prior to starting Teddy Braham® Online Tutorial Service, LLC. Teddy Braham has the required experience and qualifications to build a world class online educational website that can favorably compete amongst leaders in the industry.

3. Our Products and Services

Teddy Braham® Online Tutorial Service, LLC is established with the aim of maximizing profits in the online tutorial services industry. We want to compete favorably with the leading online educational services providers – websites in the United States and in the world which is why we have but in place a competent team that will ensure that we meet and even surpass our students’ expectations.

We will work hard to ensure that Teddy Braham® Online Tutorial Service, LLC is not just accepted in Phoenix – Arizona, but also in other cities in the United States of America and throughout the globe. We are in the online tutorial services industry to make profits and we will ensure that we do all that is permitted by the law in the United States of America to achieve our aims and ambitions of setting up the business

Our business offerings are listed below;

  • Primary school tutoring
  • Advanced academic tutoring
  • Providing exam preparation services
  • Occupational academic programs
  • Providing college selection services
  • Providing educational consulting services
  • Providing educational guidance counseling services
  • Providing educational support services
  • Providing educational testing services

4. Our Mission and Vision Statement

  • Our vision is to build an online educational services provider brand that will become one of the preferred online educational websites in the online community. Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to position our online educational website to become one of the leading brands in the online tutorial services industry in the whole of Phoenix – Arizona, and also to be amongst the top 20 online educational services provider websites in the United States of America within the first 5 years of operations.

Our Business Structure

Normally we would have settled for two or three full – time staff members, but as part of our plan to build a standard online tutorial services provider – website in Phoenix – Arizona, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our organization.

The picture of the kind of online educational website we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Phoenix – Arizona.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer

Online Education Consultants

Admin and HR Manager

Marketing and Sales Executive

Information Technologist

  • Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for handling services such as primary school tutoring, advanced academic tutoring, exam preparation services and occupational academic programs Responsible for providing college selection services
  • Responsible for providing educational consulting services
  • Responsible for providing educational guidance counseling services
  • Responsible for providing educational support services
  • Responsible for providing educational testing services
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Design job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, marker surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the organization in strategic meetings
  • Helps to increase sales and growth for the organization
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • create reports from the information concerning the financial transactions recorded by the bookkeeper
  • Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper.
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the organization
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages the organization website
  • Handles security, email and business features
  • Installed web site applications for the organization
  • Responsible for providing website builder, security and value-added features
  • Responsible for Optimizing Website Functionality for owners of existing websites
  • Responsible for Search Engine Optimization Services and Code Writing Services

Client Service Executive / Front Desk Officer

  • Welcomes students and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organization’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the organization
  • Distributes mails in the organization
  • Handles any other duties as assigned the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Teddy Braham® Online Tutorial Service, LLC hired the services of a seasoned business consultant with bias in start – ups in the United States to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the online tutorial services industry.

As an organization, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Teddy Braham® Online Tutorial Service, LLC.

Our core strength lies in the power of our team; our workforce. We have a team of highly qualified online education consultants and support staff members that can go all the way to give our students value for their money; a team that are trained, qualified and equipped to pay attention to details and to deliver excellent online education support services.

We are well positioned and we know we will attract loads of clients ( students and international students alike ) from the first day we open our doors for business.

As a new online educational services provider website, it might take some time for our organization to break into the market and gain acceptance especially from international students in the already saturated online tutorial services industry; that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

  • Opportunities:

The opportunities in the online tutorial services industry is massive considering the number of local and international students who can’t do with key services provided by only online educational services provider – website. As a standard and well – positioned online educational services provider – website, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as an online educational services provider company operating in the United States are unfavorable government policies , the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.


  • Market Trends

If you are conversant with the trends in the online tutorial services industry, you will agree that the industry has proved resistant to any downturns in the overall economy. Rapidly increasing internet penetration and online capabilities have transformed the possibilities of online tutoring; consequently, growth has remained strong.

This indicates that the industry is growing at a faster pace than the overall economy. It is a fact that online education introduces a range of new products to the Education and Training industry, which are opening up new markets. From school age to mature age, the convenience of online education has enabled individuals from all walks of life to become a participant of the industry.

So also, the take-up and advancements of mobile technology has benefited the industry. In recent time, the Online education industry recorded strong growth and of course this is due to rising internet penetration in households and changing consumer preferences that favor conducting services online.

In addition, the industry also benefited during and immediately following the recession as widespread unemployment across the US economy precipitated a large number of individuals returning to educational institutions to develop skills while the labor market remained weak. Going forward, the Online Tutoring Services industry is expected to continue to record strong growth, though at a slowdown rate

Although it is cheaper to start an online educational services provider – website business, but the fact remains that it is a bit challenging for new entrant to come into this industry, the primary barrier to the entry for new establishment is the stiff registration requirements applicable in most countries not just the United States of America.

As a matter of fact, just like education consulting firms, online educational services providers must comply with local licensing criteria set out by registration boards and professional associations to obtain registration in their country or the state they want to operate from. This usually requires applicants to hold an accredited tertiary qualification before they can undertake written tests of skills, knowledge and abilities.

Lastly, the fact that there are loads of potential students scattered all across the globe who can be reached with just a lick of the mouse makes it highly important for online educational services provider website to continue to explore trendier means to reach out to them.

8. Our Target Market

The demographic and psychographics composition of those who need the services of online educational services providers cut across students at all levels of studies and from all across the globe.

Teddy Braham® Online Tutorial Service, LLC will initially serve students within our immediate community, but that does not in any way stop us from growing to be able to compete with the leading online educational services providers in the United States and the world at large.

As a standard and licensed online educational services provider, Teddy Braham® Online Tutorial Service, LLC offers a wide range of online educational services hence we are well trained and equipped to services a wide range of students from all part of the world.

We are coming into the industry with a business concept that will enable us enroll students at different level of education from the United States and all over the world. Below is a list of the people and organizations that we have specifically design our products and services for;

  • International Students
  • Local students
  • Tutorial colleges

Our competitive advantage

The level of competitions in the online tutorial services industry depends largely on the course provided, the functionality of the website and the worth of the certificate in the market – place. If you can successfully create a unique brand identity for your online educational services provider company or carve out a unique market, you are likely going to experience less competition.

For instance, if you are one of the few online educational service providers in your location that has the most qualified and experienced online education consultant with successful track record under your payroll, you are likely going to have a competitive advantage over your competitors.

We are quite aware that to be highly competitive in the online tutorial services industry means that we should be able to deliver expected results, our students should be able to pay for our services and we should be able to meet the expectations of students.

Teddy Braham® Online Tutorial Service, LLC might be a new entrant into the online tutorial services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified online education consultants and experts in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – ups online educational services firms) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.


  • Sources of Income

Teddy Braham® Online Tutorial Service, LLC is established with the aim of maximizing profits in the online tutorial services industry and we are going to go all the way to ensure that we do all it takes to attract clients (local and international students) on a regular basis.

Teddy Braham® Online Tutorial Service, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be local students, international students, individuals et al who would need the services of online educational services providers.

We are well positioned to take on the available market in Phoenix – Arizona and other key cities in the United States of America and the globe. We are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our student base beyond Phoenix – Arizona to other states in the United States and throughout the online community.

We have been able to critically examine the online educational services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Phoenix – Arizona.

Below are the sales projections for Teddy Braham® Online Tutorial Service, LLC, it is based on the location (world wide web) of our business and the wide range of online educational services that we will be offering to our students;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions amongst online educational services provider firms and other related educational support service providers in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard and world – class online educational website that will leverage on word of mouth advertisement from satisfied students

Our goal is to grow our online educational services website to become one of the top 20 online educational services websites in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America, but throughout the globe (the online community).

Teddy Braham® Online Tutorial Service, LLC is set to make use of the following marketing and sales strategies to attract students;

  • Introduce our online educational website by sending introductory letters alongside our brochure to migrant communities, corporate organizations, households and key stake holders in the United States.
  • Advertise our website in relevant magazines, newspapers, TV stations, and radio station.
  • List our education consulting firm business on yellow pages’ ads (local directories)
  • Attend relevant international and local education, international studies and business expos, seminars, and business fairs et al
  • Create different packages for different category of clients (local students and international students et al) in order to work with their budgets and still deliver quality online educational services to them
  • Leverage on email marketing to reach out to potential students
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industries with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our online educational services provider – website. Below are the platforms we will leverage on to boost our brand and to promote and advertise our business;

  • Place adverts on community based educational and related newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
  • Ensure that we position our banners and billboards in strategic positions all around New Phoenix – Arizona
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact migrant communities, schools, and households et al by calling them up and informing them of Teddy Braham® Online Tutorial Service, LLC and the online educational support services we offer
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and school buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Teddy Braham® Online Tutorial Service, LLC will charge our students flat fee for many basic educational services such as primary school tutoring, advanced academic tutoring, exam preparation services, occupational academic programs and other related educational support services.

At Teddy Braham® Online Tutorial Service, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to both local and international students from time to time.

We are aware that there are some clients that would need regular access to online education support services and assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

The payment policy adopted by is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Teddy Braham® Online Tutorial Service, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our online educational support services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for all our online educational services rendered.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting an online educational website – business, there are some key factors that should serve as a guide.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting an online educational services provider – company; it might differ in other countries due to the value of their money.

Below are some of the basic areas we will spend our start – up capital in setting up our online educational services provider – company;

  • The total fee for incorporating the Business in the United States of America – $750.
  • The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
  • The amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000
  • The total cost for hiring Business Consultant – $2,500
  • The cost for equipping the office (internet server, computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
  • Marketing promotion expenses for the grand opening of Teddy Braham® Online Tutorial Service, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for purchase of the required software applications (testing results tracking Software, Payroll Software, CRM software, and Accounting Software et al) – $10,500
  • The cost of launching our official Website – $600
  • Budget for paying at least three employees for 3 months plus utility bills – $10,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and fifty thousand ( 150,000 ) U.S. dollars to successfully set – up a small scale but standard online educational services provider company in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds / Startup Capital for Teddy Braham® Online Tutorial Service, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Teddy Braham® Online Tutorial Service, LLC is a business that will be owned and managed by Teddy Braham and his immediate family members. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Teddy Braham® Online Tutorial Service, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our online educational services / courses a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Teddy Braham® Online Tutorial Service, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Securing a standard office facility (renovation of the facility inclusive): Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed software applications, internet server, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in the industry: In Progress

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Blog Business

7 Best Business Plan Software for 2024

By Krystle Wong , Jan 01, 2024

7 Best Business Plan Software

Gone are the days of staring at blank pages and struggling to structure a business plan effectively. With user-friendly interfaces and a wide range of business plan templates catering to various industries, creating business plans that are polished, professional and data-driven can now be done in a fraction of the time.

For startups, business plan software guides them through the crucial early stages with comprehensive business plan templates and financial modeling tools. Established businesses on the other hand benefit from the software’s collaborative features, enabling seamless teamwork as they pivot, innovate and pursue new growth opportunities.

In this article, let’s delve into exploring the seven best business plan software for 2024. Whether you’re an aspiring entrepreneur with a groundbreaking idea or a seasoned business owner ready to elevate your enterprise to new heights, these software solutions have all you need to create a solid business plan.

Click to jump ahead:

What is a business plan software?

  • 7 Best business plan software for 2024

Factors to consider when choosing a business plan software

7 steps to create your own business plan, business plan software faq, key takeaway.

A Business plan software is a specialized digital tool designed to assist entrepreneurs, startups and established businesses in creating, organizing and presenting comprehensive business plans. 

Business plan software significantly reduces the time and effort required to create a comprehensive business plan . The availability of business plan templates, financial modeling tools and automated features streamlines the process of business planning and eliminates the need for starting from scratch.

Some advanced business planning software even integrates market research capabilities. This feature provides users with access to market trends, industry benchmarks and relevant data. Access to such data helps users make informed decisions and demonstrate a thorough understanding of their target market.

7 Best business plan software for 2024 

1. venngage.


Venngage specializes in transforming traditional business plans into captivating visual stories. Visuals can communicate complex information effectively, ensuring your ideas stand out and resonate with your audience.

When it comes to business planning, conveying your ideas with impact is just as important as the content itself. In this digital age, visual storytelling has emerged as a powerful way to captivate audiences and leave a lasting impression. That’s where Venngage steps in.

With a rich library of templates, Venngage offers a variety of themes and styles to suit different industries and business types. Customize your business plans with our user-friendly drag-and-drop tools by adding your brand elements, customizing colors, fonts and visuals to make your business plan truly unique. Check out our library of sample business plans to get started today.

However, while Venngage excels in visual storytelling, it might not be the go-to tool for in-depth financial forecasts and analysis. Users seeking extensive financial modeling might want to complement Venngage with a comprehensive business planning tool.

Pricing options:

Create your first 5 designs with Venngage for free and upgrade to a premium or business plan for $10/month per user and $24/month per user respectively to enjoy premium features. For larger teams who need extra support, controls and security, the enterprise plan starts from $499/month for 10+ seats.

Can I collaborate with team members using this business plan software?

Yes, absolutely! Venngage offers collaborative features that allow you to work seamlessly with multiple team members when creating business plans. You can invite team members to join your Venngage account and they can contribute to the design process in real time. 

Can I export my business plan to different file formats?

Upgrade to a premium or business plan on Venngage to export your professional business plan to different file formats. After designing your business plan, you can choose to export it as a high-quality PDF document, which is ideal for sharing and printing. Additionally, Venngage allows you to export your business plan as an image file (PNG or JPG), making it easy to use in presentations or on your website. 

Is this business plan software suitable for startups or established businesses? 

Venngage is great for entrepreneurs and businesses looking to enhance their business plans with visually engaging infographics and visual assets.

Instead of sharing a lengthy, 50-page document that may bore your audience and fail to effectively convey your message — present your business plan with infographics. Here’s how you can create a business plan infographic that will wow your readers and showcase your business at its best. 

2. LivePlan


Source: Screenshot from LivePlan

In the realm of business planning software, LivePlan stands out as a reliable and user-friendly tool. With a focus on seamless financial forecasting and budgeting capabilities, LivePlan streamlines the planning process, helping businesses transform their visions into reality.

The software’s financial forecasting tools provide users with the ability to project revenue, expenses and cash flow accurately. This financial insight is invaluable for making informed decisions and setting realistic goals.

For hassle-free data integration, the business plan software offers seamless integration with accounting software. This feature allows users to import financial data effortlessly, saving time and reducing manual data entry.

While LivePlan excels in financial planning and user-friendliness, some users may find the customization options for design and layout to be limited. For businesses seeking highly tailored visual aesthetics, LivePlan’s template-based approach might be less ideal.

The standard plan is available at $20/month for monthly billing and $15/month for annual billing. For businesses seeking extensive financial tools to support their operations and growth, the Premium plan costs $20 for the first month and $40/month (monthly billing) or $30/month (annual billing) for subsequent months.

LivePlan facilitates seamless collaboration among users within your account, allowing multiple individuals to work on the same plan concurrently. To prevent conflicting edits, LivePlan restricts access to specific sections, allowing only one user to edit at a time while others observe the locked section.

You can export your business plan by using the print to PDF feature. This generates your plan content in a standard file format compatible with Adobe Reader and other free reader programs. Alternatively, you can export your plan to Microsoft Word (2007 or later).

A great tool for small businesses, startups and entrepreneurs looking for easy-to-use software with solid financial planning tools.

3. BizPlan by Startups.com

BizPlan by Startups.com

Source: Screenshot from BizPlan

If you’re a startup aiming to raise investments, BizPlan is the one for you. As a universal professional business plan builder, BizPlan offers the added advantage of seamless integration with all the tools within the Startups.com network.

Designed with startups in mind, BizPlan’s step-by-step approach allows you to break down the entire scope of work into manageable steps and the built-in Progress Tracker tool keeps you on track towards success.

Once you subscribe, BizPlan opens the door to utilizing all the tools offered by Startups.com, making it a one-stop shop for your entrepreneurial needs. Whether it’s lifetime access to the service, connectivity to Findable to attract financial investments, a wealth of online educational programs or the ability to connect multiple owners to a single account, BizPlan delivers comprehensive support.

While the business plan software offers an array of benefits, it’s essential to consider the possible downsides. The absence of a free version and a mobile app, along with a lack of industry-specific templates for business plans may be worth considering before making your decision

Pricing plan options:

  • Monthly plan ($29 per month)
  • Annual plan ($20.75 per month or $249/year)
  • Lifetime access (one-time fee of $349)

Bizplan encourages collaboration with partners, team members, advisors and subject matter experts by allowing threaded comments throughout the entire plan. It provides control over who can access sensitive financial data and enables convenient cloud-based access from anywhere.

Bizplan provides multiple options for sharing your business plan with others. You can generate an online version of your plan, which can be set as private by default or made publicly accessible through a unique shareable URL. Additionally, Bizplan offers the option to create a custom-branded PDF of your business plan. 

BizPlan is great for entrepreneurs and small businesses who value a vast collection of resources and need support in financial analysis.


Source: Screenshot from Enloop

Enloop emerges as one of the best business plan tools for startups, catering to entrepreneurs who crave a streamlined planning process. With the ability to automatically generate basic text for each section of your plan, Enloop saves time and effort in crafting your business vision.

A highlight of the business plan tool is its automatic generation of financial projections, offering accurate insights based on your entered data. This powerful feature empowers entrepreneurs to make informed decisions and project future outcomes with confidence.

For those with a penchant for strategic thinking, Enloop’s “what-if” scenario analysis becomes an invaluable tool. It allows users to explore various business strategies and assess their potential impact on plan outcomes, enabling sound decision-making.

Enloop doesn’t stop at generating numbers; it goes a step further by providing a business plan grading system. This insightful feature assesses plan quality, giving users valuable feedback to refine and enhance their business plans.

However, it’s essential to consider the software’s limitations as customization and design options are relatively limited. Additionally, the basic version of Enloop might not meet the needs of all users, as it lacks certain advanced features. 

  • Seven day free trial (no credit card required)
  • Detailed plan ($19.95/month or $11/month when billed annually)
  • Performance plan ($39.95/month or $24/month when billed annually)

Enloop’s online business plan writing app lets you invite and collaborate with anyone on your business plans using the ‘Invite & Share’ feature.

Enloop allows you to download your business plan in PDF format whenever you’re ready. The plans remain accessible in your paid account, encouraging regular updates to keep track of your business’s health and have an up-to-date plan ready for financing needs.

Suitable for entrepreneurs seeking a tool that simplifies financial forecasting and scenario analysis.

5. PlanGuru


Source: Screenshot from PlanGuru

PlanGuru’s standout feature lies in its ability to forecast all three financial statements – income statement, balance sheet and cash flow statement so that users can make data-driven decisions.

Creating detailed analyses becomes a breeze with PlanGuru’s general ledger import utilities, allowing seamless historical data import. The software facilitates budget vs actual reporting and enables building rolling forecasts with just a few clicks each month.

Unlimited budgeting flexibility is another advantage offered by the business plan builder. Users can craft simple high-level small business budgets or delve into intricate multi-department operating budgets with ease.

With scenario analysis capabilities, PlanGuru empowers users to interpret the financial impact of specific events accurately. This feature enables making critical investments and strategic decisions with confidence, knowing thorough due diligence has been performed.

Given its sophisticated features, PlanGuru may be more suitable for financial professionals and analysts looking for in-depth financial analysis and budgeting tools. Users not familiar with financial modeling may face a steeper learning curve when utilizing Enloop’s robust capabilities.

  • Single entity ($99/month or $75/month when billed annually)
  • Multi-department consolidations ($299/month or $225/month when billed annually)

You can add up to 3 users with the multi-department consolidation plan. Additionally, all plans allow you to add on $29/month (billed monthly) or $25/month (billed annually) for each extra user.

What other apps does PlanGuru integrate with?

The cloud-based platform is also accessible as a Windows-based desktop version, giving you the freedom to choose the format that suits you best. Additionally, PlanGuru seamlessly integrates with MS Excel, QuickBooks Online and Xero, providing further flexibility and convenience in using the software.

The cloud-based version is suitable for SMBs or nonprofits budgeting for a single entity while the multi-department consolidations plan is for companies with multiple departments needing consolidated budgets.

6. Business Sorter

Business Sorter

Source: Screenshot from Business Sorter

With Business Sorter’s card sort system, crafting the foundation of your plan becomes a breeze. Featuring 273 cards covering various business situations, the business plan generator offers flexibility, allowing users to customize their plan by adding their cards or modifying existing ones, tailoring the plan to their specific needs.

The platform also provides the convenience of viewing your plan on any device, including smartphones, which not many business plan apps have. Additionally, guidance is at hand with Business Sorter as the software provides valuable tips and advice for every key step, empowering users to implement their business strategy with confidence.

While Business Sorter excels in its interactive features, it may not offer as extensive financial analysis tools as other business plan software. For businesses requiring advanced financial modeling capabilities, Business Sorter might not fully meet their requirements.

  • For small teams with up to 3 users ($10/month or $80/year)
  • For medium teams with up to 10 users ($30/month or $240/year)
  • For large teams with up to 30 users ($80/month or $640/year)
  • For enterprises with unlimited users (custom pricing)

Your business plan can be edited by only one user at a time. When a user opens a plan, it automatically locks to prevent any data loss and remains locked until the user finishes their work and exits the plan.

You can print each business plan directly from the plan summaries on your dashboard. 

Suitable for both entrepreneurs and businesses looking for an interactive and visually appealing planning approach.

7. AchieveIt


Source: Screenshot from AchieveIt

AchieveIt stands as a versatile software for business plans, designed to simplify the planning process for businesses of all sizes and planning methods. With AchieveIt, you can easily build plans, ensuring alignment and engagement among your employees and optimizing plans for seamless execution.

Regardless of your preferred planning method, AchieveIt empowers you to construct plans effortlessly, providing a flexible solution for any planning use case. The software ensures your plans are well-aligned with your organization’s objectives, engaging all team members for successful plan execution.

The business plan tool provides robust tracking and reporting features, allowing businesses to monitor the progress of their plans and measure performance against set goals. Users can create customized dashboards to visualize key performance metrics, making it easier to identify trends and insights.

That said, In comparison to most business plan software, AchieveIt’s pricing might be relatively higher with its extensive features. On top of that, for users new to strategic planning software, AchieveIt may present a learning curve during the initial adoption phase.

The business plan software packages for AchieveIt varies based on factors like organization size, required functionality and the number of users. AchieveIt being an enterprise-level software offers custom pricing to cater to the specific needs of each business. For accurate pricing details, it’s best to contact their sales or customer support team.

AchieveIt allows team members, stakeholders and advisors to have shared access to the platform, providing them with visibility into the latest updates and progress on the plans. Users can assign tasks to team members and track their progress within the platform. 

Can AchieveIt integrate with existing systems?

AchieveIt’s Data Integration API lets you import key metric data from existing systems, saving time and reducing errors by eliminating the need for data entry in multiple places.

AchieveIt is best suited for medium to large-sized businesses and organizations that require a comprehensive and collaborative strategic planning platform. It caters to teams and enterprises seeking to improve their planning processes, track performance and drive organizational alignment to achieve business objectives effectively.

No idea what your business plan should look like? Check out these business plan examples for inspiration. 

online education app business plan

When searching for the best business planning software, you may be wondering — what features should I look for in business plan software? You want to make sure it meets your specific requirements and streamlines the planning process effectively. Here are the top six factors to consider:

Ease of use

The software should have a user-friendly interface that simplifies the process of creating a business plan. Look for intuitive navigation, clear instruction and a layout that makes it easy to input and organize your information.

Features and business plan templates

Check the range of features and business plan templates the software offers. Look for a diverse selection of business plan templates catering to various industries and business types. The software should provide essential sections like executive summaries, market analysis, financial projections and more.

online education app business plan

Financial modeling tools

Your business plan software should allow you to input financial data and generate accurate and comprehensive financial projections. These business plan creation tools are vital for assessing the financial viability of your business.

Collaboration and sharing

If you’ll be working with a team or seeking feedback from others, consider software that enables real-time collaboration and easy sharing. The ability to work together seamlessly can enhance productivity and improve the quality of your business plan.

Built for fast-moving teams that need to be on the same page, Venngage’s real-time collaboration enables you to polish your design with your team in real time, leave comments on each other’s work,and save your designs in one shared folder. With your  Venngage Business  account, you can easily invite and manage your team members to collaborate on a design, all in real time.

Security and data protection

Since a business plan contains sensitive information, prioritize software that prioritizes security. Ensure that the software uses encryption and data protection measures to keep your data safe from unauthorized access.

Exporting and sharing options

Check the software’s export options. You’ll likely want to share your business plan with others, so ensure it can be exported in popular formats like PDF or PowerPoint.

Are you an entrepreneur starting a new business or expanding your existing business? This guide on how to create a small business plan might come in handy for you. 

online education app business plan

Creating business plans can be a crucial step in setting your entrepreneurial vision on the right track. To help you through the process, here are 7 steps to guide you in crafting a comprehensive business plan:

Step 1: Executive summary

Start with an attention-grabbing executive summary. This section provides an overview of your business. In your executive summary, make sure to highlight your mission, goals, products or services, target market and the unique value you offer. Keep it concise, yet compelling.

online education app business plan

Step 2: Company description

Give a detailed description of your company. Explain your business’s history, its legal structure (e.g. sole proprietorship, LLC, corporation) and the reasons why your business will succeed in the market.

online education app business plan

Step 3: Market analysis

Conduct thorough market research to understand your industry, target market and competition. Identify your ideal customers, their needs and preferences. Analyze your competitors and highlight your competitive advantages.

Step 4: Products and Services

Describe your products or services in depth. Explain their features, benefits and how they meet the needs of your target customers. Emphasize what sets your offerings apart from the competition.

online education app business plan

Step 5: Marketing and sales strategy

Outline your marketing and sales strategies to reach your target audience. Explain your promotional activities, pricing strategies, distribution channels and sales tactics. Detail how you plan to acquire and retain customers.

Step 6: Financial projections

Project your financial performance over the next three to five years. Include estimated revenue, expenses and cash flow. Detail your startup costs and funding requirements if applicable. Be realistic and supported by market research.

Step 7: Implementation plan

Create a detailed roadmap for executing your business plan. Set specific goals and milestones. Break down tasks and assign responsibilities. Include timelines and a plan for measuring progress.

online education app business plan

A great tip here is to start with a well-structured outline. This guide on how to create a business plan outline will help you in creating your blueprint to easily identify your business’ resource needs, including finances, personnel and equipment. 

Is my business data safe with business plan software?

Most reputable business plan software providers prioritize data security and employ encryption and other measures to keep your business data safe from unauthorized access.

What are the benefits of using business planning tools?

Business planning tools offer time efficiency, professional presentation, error reduction, collaborative features and accessibility, making it easier to create a comprehensive business plan that impresses investors and stakeholders.

Do I need any specific skills or expertise to use business plan software?

No, many business plan software solutions are designed to be user-friendly, requiring no specific skills or expertise. They often come with templates and step-by-step guidance to assist you through the planning process.

In the dynamic landscape of 2024, businesses are on the lookout for innovative tools to stay ahead of the curve and drive their growth. These 7 business plan software picks for 2024 offer a wide range of features, from user-friendly interfaces and real-time collaboration to sophisticated financial analysis tools and customizable dashboards.

Whether you’re looking for user-friendly platform business planning tools that aligns with your business planning processes or a business plan writing software that allows you to tailor the business plan according to your industry, goals and unique requirements — I’m quite certain I’ve got them all covered. 

The value of these business plan software options lies not only in their efficiency but also in their ability to save time and reduce errors. By integrating with existing systems through Data Integration APIs, users can seamlessly import key metric data, eliminating redundant data entry and streamlining the process.

If you’re still unsure about which is the right business plan software for your business, you can always take advantage of free trials or video tutorials and demos offered by software providers. Testing the platform firsthand will give you a practical understanding of its usability and suitability for your business.

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K12 students learn at their own pace, in their own place — supported by an innovative online curriculum and state-certified teachers who make school fun.

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Families find everything they need to succeed: a personalized curriculum, inspiring educators, engaging technology, flexible scheduling, community support, and more.

The Student Experience

Every student is engaged, elevated, and empowered to be their very best.

Students learn through an engaging mix of live online instruction, offline activities, self-paced assignments, videos, quizzes, and games.

Students socialize in a safe virtual environment and deepen bonds offline through in-person clubs and activities.

Teachers and tech support are available 24/7 via our online platform, so families get help whenever they need it. 


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Variety is key to the K12 experience. Students balance online classes with engaging offline activities, like inspecting fossils under a microscope or observing marine life at the local aquarium.

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Wondering how K12 can enhance your child’s education? Take a peek inside the process:

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What does Online School actually look like?

Students and Learning Coaches log on to their online school portal to access schedules, attend lessons, complete assignments, see grades, and communicate with teachers.

What is a Learning Coach?

A Learning Coach is a trusted adult who helps support, motivate, and guide their student through a successful school year. Depending on your child’s grade level, the Learning Coach time commitment will range from 4-6 hours to 1-3 hours per day.

Are there teachers and live classes?

Yes! Students attend live, regularly scheduled lessons led by state-certified teachers . 

Is there work outside of class?

Yes — outside of class, students participate in self-led assignments with support from their Learning Coach.

How should you schedule your school day?

Outside of live classes, students and Learning Coaches are free to set a schedule that works with their unique needs.

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With K12, each student receives a personalized education tailored to their passions whether that’s exploring engineering courses or learning more about entrepreneurship.

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All K12-powered public schools adhere to state testing, school accountability, and attendance policies, with graduates earning a high school diploma. Students benefit from:

An Innovative Curriculum

Every learning style is supported at K12-powered schools. Through live lessons, hands-on exercises, videos, quizzes, games, and more, your child can discover what works best for them.

Engaging Lesson Plans

Lessons are mapped to state requirements and personalized for your child, inspiring students to discover a lifelong love of learning.

Helpful Online Tools

Students and Learning Coaches can easily access assignments, engage in live virtual instruction, and communicate with teachers through our online learning portal.


Support at Every Step

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Students receive one-on-one support from teachers who celebrate their unique learning style and use innovative educational technologies and tools to guide success.

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Parents have the opportunity to serve as their child’s Learning Coach: recording attendance, tracking academic progress, and addressing any challenges. Younger students need consistent support, while older students can work more independently.

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2. planboard, 4. educreations, 5. planbook, 6. evernote, 7. masteryconnect student, 8. wondershare uniconverter, 9. common curriculum, 10. tailor-ed.

Have you ever felt overwhelmed by the intricacies of daily lesson planning? Effective lesson planning is vital for classroom success, setting the stage for engaging learning experiences and helping educators organize their resources and strategies. With the evolution of education, the traditional pen-and-paper method has given way to digital solutions. Lesson planning apps have become essential tools, offering efficiency, adaptability, and the ability to collaborate seamlessly.

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SplashLearn inspires lifelong curiosity with its game-based PreK-5 learning program loved by over 40 million children. With over 4,000 fun games and activities, it’s the perfect balance of learning and play for your little one.

Today, online lesson planning apps for teachers have become a game-changer. These digital tools are designed to simplify the planning process, offering features like customizable templates, interactive content integration, and real-time collaboration with colleagues. 

In this blog, we’ll explore the 10 best lesson planning apps for teachers, showcasing how these innovative tools can transform your teaching experience.

App store page of SplashLearn

SplashLearn is one of the best free lesson planning apps that offers a comprehensive lesson planning solution for teachers , focusing on math and ELA topics from kindergarten to grade 5 . With its user-friendly interface and extensive content library, SplashLearn enables educators to create engaging and effective lesson plans tailored to their students’ needs.

  • Clear Learning Objectives: Each lesson plan in SplashLearn features clear learning objectives, helping teachers align their instruction with educational standards and student learning goals .
  • Step-by-Step Instructions: SplashLearn provides step-by-step instructions for each lesson, making it easy for teachers to implement activities and assessments in the classroom.
  • Interactive Activities: The lesson plans include interactive activities that engage students and promote active learning , enhancing their understanding and retention of key concepts.
  • Customizable Templates: Teachers can customize lesson templates to fit their teaching style and classroom needs, adapting activities, assessments, and pacing as necessary.
  • Real-Time Progress Tracking: SplashLearn offers tools for tracking student progress and performance, allowing teachers to monitor learning outcomes and provide targeted intervention when needed.

Grade: PreK to Grade 5

Devices: Web

Subjects Covered : Math and ELA

App store page of PlanBoard

PlanBoard makes lesson planning efficient and organized for teachers. This app simplifies scheduling, allowing educators to easily map out their curriculum on a weekly or daily basis. It is one of the lesson planner apps that integrates standards (including Common Core) to ensure all lessons meet educational requirements. Its user-friendly interface and ability to customize lesson templates make it a favorite among educators seeking to streamline their planning process.

Grade: K-12

Devices: iOS , Android

Subjects Covered: All subjects, with customizable standards alignment

Price: Free version available; premium features require a subscription.

App store page of NearPod

NearPod is a dynamic, interactive tool that transforms traditional lesson plans into engaging learning experiences. Teachers can create, download, and deliver personalized content with interactive activities, quizzes, and videos. As one of the leading apps for teachers’ lesson plans, NearPod supports real-time student feedback and integrates seamlessly with school LMS systems, making it a comprehensive solution for the digital classroom.

Subjects Covered: Wide range, including STEM, Social Studies, English, and Art

Price: Free version with limited access; subscription plans for full access.

App store page of EduCreations

EduCreations is an interactive whiteboard app that turns your device into a dynamic teaching tool . It’s particularly effective for creating video lessons that students can access anytime, making it ideal for flipped classrooms and remote learning. This is one of the best apps for lesson planning and excels in allowing teachers to annotate, animate, and narrate content, making complex subjects easier to teach and understand.

Grade: K-12, Higher Education

Devices: iOS

Subjects Covered: Particularly useful for Math, Science, and Languages but adaptable to any subject.

Price: Basic free version; additional features available with a subscription.

App store page of Planbook

Planbook is a comprehensive online lesson planner that offers teachers an efficient way to organize and manage their lesson plans and schedules. Recognized as one of the best lesson planning apps, it supports customizable schedules, units, and lessons. Teachers appreciate its ability to share plans with students and colleagues and its integration with Google Classroom, 

making it a versatile tool for in-person and remote learning environments.

Devices: Android , iOS

Subjects Covered: All subjects; supports standards alignment for comprehensive planning.

Price: Annual subscription with a free trial available.

App store page of Evernote

Although not exclusively an educational tool, Evernote stands out as a digital lesson planner for its unmatched flexibility in organizing and sharing information. Teachers use it to gather resources, plan lessons, and collaborate with students and colleagues. Its ability to sync across all devices makes it a valuable tool for teachers looking to keep their plans and resources in one easily accessible place.

Grade: Suitable for all levels

Subjects Covered: Adaptable to any subject area.

App store page of MasteryConnect Student

MasteryConnect Student is a tool designed to track student mastery of state and Common Core standards, making it one of the preferred apps for teachers’ lesson plans. It facilitates formative assessments through quizzes, polls, and checkpoints to inform instruction and personalize learning. This platform enables educators to identify student levels of understanding in real time, tailoring lessons to meet diverse educational needs.

Devices:   iOS , Android

Subjects Covered: Focuses on core subjects with standards-based assessment tools.

App store page of Wondershare UniConverter

Wondershare UniConverter goes beyond the typical lesson plan app by offering multimedia tools that enhance teaching and learning. It allows teachers to easily convert, download, and edit video content, making it an excellent resource for integrating multimedia into lessons. This software supports innovative teaching strategies by making diverse content formats accessible and engaging for students.

Subjects Covered: Ideal for subjects requiring multimedia resources, such as history, science, and language arts.

Web page of Common Curriculum

Common Curriculum is an online lesson planner that helps teachers easily organize and plan their curriculum. As one of the leading online lesson plans for teachers, it provides customizable templates, curriculum mapping, and collaborative planning features. Its user-friendly interface encourages teachers to streamline their planning process, share lesson plans with colleagues and students, and adjust their curriculum as needed throughout the school year.

Subjects Covered: Suitable for all subjects, with features to accommodate individual state and Common Core standards.

App store page of Tailor ed

Tailor-ed is a revolutionary lesson planning tool that personalizes learning for each student. Its cutting-edge technology assesses individual student needs and learning styles to create customized lesson plans. This app stands out by offering real-time data analytics, enabling teachers to adjust lessons dynamically to meet the evolving needs of their classroom.

Subjects Covered: Math, Science, English Language Arts, and more

5 Benefits of Online Lesson Planners for Teachers

  • Efficiency and Time-Saving: Online lesson planners streamline the planning process by providing templates, drag-and-drop functionality, and automated scheduling, allowing teachers to create lesson plans quickly and efficiently.
  • Accessibility and Collaboration : With online lesson planners, teachers can access their lesson plans from any device with internet access, facilitating collaboration with colleagues and ensuring seamless sharing of resources and ideas.
  • Customization and Flexibility: These apps offer flexibility for teachers to customize lesson plans to meet the unique needs of their students and classroom environment, whether it’s adjusting activities, pacing, or incorporating personalized learning strategies.
  • Integration with Other Tools: Online lesson planners often integrate seamlessly with other educational tools and platforms , such as learning management systems (LMS), student information systems (SIS), and digital content providers, allowing for a cohesive teaching experience.
  • Tracking and Reporting: These apps typically include features for tracking student progress, assessing learning outcomes, and generating reports, empowering teachers to monitor student growth, identify areas for improvement, and make data-driven instructional decisions.

How to Choose the Best Lesson Planning App

  • Identify Your Needs: Before selecting a lesson planning app, knowing what you need is crucial. Consider factors such as your grade levels, the subjects you cover, and your preferred teaching style to ensure the app meets your specific requirements.
  • Consider Your Budget: Lesson planning apps come in various free and paid options. Evaluate your budget and determine if you’re willing to invest in premium features or if a free version meets your needs.
  • Check for Compatibility: Ensure the app is compatible with your devices and software. Check if it’s available on iOS, Android, or web platforms, and verify if it integrates with any other tools or platforms you regularly use in your teaching practice.
  • Explore Features: Look for features catering to your teaching style and subjects. Whether you need customizable templates, standards alignment, collaboration tools, or multimedia integration, explore the app’s features to ensure they align with your needs.
  • Read Reviews and Get Recommendations: Before deciding, consult reviews from other educators and seek recommendations from colleagues. Hearing about others’ experiences with the app can provide valuable insights and help you make an informed choice.

Selecting the right lesson planning app can significantly enhance your teaching experience. By identifying your needs, considering your budget, checking compatibility, exploring features, and seeking recommendations, you can find the perfect app to streamline your lesson planning process and maximize student learning outcomes. Choose wisely, and let technology become your ally in the classroom.

Frequently Asked Questions (FAQs)

How do i create my own lesson plan.

Creating your lesson plan involves outlining clear learning objectives, selecting appropriate activities and resources, and organizing them into a coherent sequence. Consider your students’ needs, interests, and learning styles to ensure an engaging and effective lesson.

Can ChatGPT make lesson plans?

ChatGPT can certainly assist in generating ideas and providing suggestions for lesson plans based on given criteria. However, crafting a comprehensive lesson plan requires human input, including understanding student needs and curriculum requirements, which ChatGPT cannot replace.

What is the application of lesson plan?

Lesson plans serve as roadmaps for teachers, guiding them through the teaching process by outlining objectives, activities, assessments, and resources. They ensure effective instruction, help maintain organization, facilitate student engagement, and aid in assessing learning outcomes.

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Delivering Copilot for everyone

Feb 7, 2024 | Yusuf Mehdi - Executive Vice President, Consumer Chief Marketing Officer

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As we approach Super Bowl weekend, we’re thrilled to be a part of the festivities for the first time in four years. This year, we’re proud to celebrate the transformative power of AI and Microsoft Copilot, showcasing peoples’ “watch me” moments with Copilot enabling people to do things previously unattainable. With a simple sentence or two, you will see a budding entrepreneur turn a fledgling idea for a new product into an actionable business plan, a filmmaker’s concept into a rich set of storyboards, and a fantasy football player’s team come to life with a mascot image they can edit inline.

Coincident with the launch of our Super Bowl ad , we are also launching a significant new update to our Microsoft Copilot experience on copilot.microsoft.com and our Copilot app on iOS and Android app stores.  Today when you visit Copilot, you will see a more streamlined look and feel designed to help you bring your ideas to life and more easily gain understanding about the world. We have introduced a cleaner, sleeker look and feel for answers and a fun new carousel of suggested prompts to showcase the power of Copilot.

Today marks exactly one year since our entry into AI-powered experiences for people with Bing Chat. In that year we have learned so many new things and seen the use of our Copilot experiences explode with over 5 billion chats and 5 billion images created to date which have led to sustained growth in Edge and Bing share. Now with Copilot as our singular experience for people looking to get more out of AI creation, we are today introducing further image creation capabilities.

With Designer in Copilot, you can go beyond just creating images to now customize your generated images with inline editing right inside Copilot 1 , keeping you in the flow of your chat. Whether you want to highlight an object to make it pop with enhanced color, blur the background of your image to make your subject shine, or even reimagine your image with a different effect like pixel art, 2 Copilot has you covered, all for free.  If you’re a Copilot Pro subscriber, in addition to the above, you can also now easily resize and regenerate images between square and landscape without leaving chat. Lastly, we will soon roll out our new Designer GPT inside Copilot, which offers an immersive, dedicated canvas inside of Copilot where you can visualize your ideas.

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Copilot is free to use and works on Microsoft Edge, Chrome, Firefox and Safari. Or download the Copilot mobile app on iOS or Android .

AI is the defining technology of our time. Microsoft’s advancements in AI align with our company mission to empower every person and organization on the planet to achieve more. With Copilot, we’re democratizing our breakthroughs in AI to help make the promise of AI real for everyone.

1 Available in English in the United States, United Kingdom, Australia, India and New Zealand.

2 15 daily boosts included in Copilot, 100 daily boosts with a Copilot Pro subscription to be used for creative needs, faster image generation, and more detailed images.

Tags: AI , Copilot Pro , Microsoft Copilot , Microsoft Designer

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Technology, education and acceptance as pillars of societal progress.

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Founder and CEO of Haroun Education Ventures, Inc.

I firmly believe in the transformative power of education. It’s not just a way to impart knowledge, but also a means to solve the world’s most pressing issues. The recent shift towards online learning, accelerated by the pandemic, is a testament to this. By leveraging online platforms, we can reach students far and wide, breaking down geographic and socio-economic barriers.

The Role Of Cloud Computing

Cloud computing is the backbone of modern education and communication, making it a vital tool for enabling online learning and virtual collaboration. Platforms like Amazon Web Services have drastically reduced the costs and complexities of data storage and access, revolutionizing the way we disseminate and consume educational content. This technology is critical for scaling up educational resources, ensuring that learning materials are accessible to a global audience efficiently and reliably.

Cloud computing allows us to store vast amounts of educational content and make it accessible to anyone with an internet connection. This approach is about more than just providing education; it's about ensuring that it is of high quality, up-to-date and relevant, no matter where the learner is. The future of education lies in leveraging these technological advancements to create a world where knowledge knows no boundaries, and every individual has the opportunity to learn, grow and contribute to society.

Bridging The Global Educational Divide With Technology

I urge leaders everywhere in the world to realize that if we're going to progress as a society, we need to take the long view and invest in education. Just like JFK created the Peace Corps to spread American values around the globe, I believe a Global Edtech Corps should be created to do the same with online education.

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It goes without saying that we should pay teachers more. Countless potential educators, whether they’re government executives or recent college grads, are discouraged from entering the field because of the low salaries. In the meantime, platforms like Teachable and Udemy make it possible for anyone to spread their knowledge around the world, from sourdough recipes to business strategies.

I also challenge our tech pioneers to make education available to everyone on the planet using technology. Mark Zuckerberg’s Facebook played an instrumental role in the Arab Spring, and Elon Musk’s Starlink satellite system is already proving invaluable in global education by providing high-speed internet in remote and rural areas around the world. Students and educators in these areas can now access educational resources, online courses and information that was previously out of reach thanks to these satellites.

Acceptance Through Education

The beauty of online platforms is their inclusivity; anyone, from any corner of the world, can gain access to education. Universal accessibility plays a crucial role in cultivating a society where diversity is not just acknowledged but celebrated.

But online education is more than just a mode of learning; it's a vehicle for fostering acceptance and breaking down societal barriers. In addition to technology and education, acceptance is the third pillar that will help us move forward as a society. Like legs on a stool, each one of these is equally vital and supports the other two.

Education, at its core, is about broadening horizons and fostering understanding among diverse groups of people. Through online courses, individuals from varied backgrounds come together, share perspectives and learn to respect and appreciate differences. This process naturally leads to the elimination of stereotypes and prejudices, paving the way for a more harmonious and cohesive society. As we embrace this educational revolution, we're doing more than just teaching subjects; we're nurturing a global community of enlightened, empathetic individuals.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Chris Haroun

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