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50 new business ideas in Kenya 2024 to start with different capital

The unemployment rate in Kenya is significantly high as more and more graduates enter the job market with few opportunities available. As job opportunities get scarcer by the day, Kenyans are turning towards entrepreneurship as a means of income. To succeed in the field, though, one must be conversant with the viable business ideas in Kenya.

New business ideas in Kenya

Despite the rising unemployment, the entrepreneurial space in Kenya is still quite attractive. Locals and foreigners alike can capitalise on the opportunities to earn a living. Discover the best business ideas in Kenya today.

The best business ideas in Kenya

Here is a look at some of the best business ideas to venture into for Kenyans.

Consulting business ideas in Kenya

Consultants are professionals who provide professional or expert advice or service in a particular area. Consultation services are among the most profitable business ideas in Kenya. Check out a collection of consultation-related ideas below.

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1. Social media marketing services

You probably spend a lot of time on social media platforms. You can earn while interacting with your buddies and fans online. Monetise your social media accounts by making them a platform for others to advertise their products. To do this, you should learn how to activate ads to get paid per view.

2. Accounting and bookkeeping services

An accounting or bookkeeping start-up is one of the unique business ideas in Kenya for those who have the skill. First, you must become an accredited accountant and earn the prerequisite exposure to handle clients effectively.

3. Business planning services

Many people have business ideas but do not know how to actualise them. You can offer business planning consultations and help them turn their ideas into detailed, actionable business plans. Business plan help the entrepreneur in the investment process.

4. Social media management

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There are many small, medium, and large enterprises that want to effectively market their products and services through social media, but are unsure of how to do so. If you start a social media management service business, you will help other businesses to tell the story of their brand and reach a wider target audience.

5. Niche staffing

Companies are always looking to employ the right staff and rely on the services of recruiting agencies. You can open a niche staffing agency and create a good rapport with these firms. With time, dedication, and constant improvement, you can easily become their go-to firm for staffing needs.

6. Travel planning

While modern-day travel apps and websites have pretty much taken over most of the traditional travel planner's functions, a significant number of people still require these traditional services. If you are skilled and knowledgeable about Kenyan destinations, you can start a travel planning business .

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Kenyan Woman Advices Those Moving to US Not Listen to People Who Advice Them Against Nursing Jobs

7. Career coaching

good business ideas in Kenya

With the rising unemployment in Kenya worsened by a saturated job market, there is no shortage of job seekers needing help with finding jobs. If you have a knack for helping your friends and family find suitable job vacancies, you can help others too. Consider starting a career coaching business.

Creative business opportunities in Kenya

If you are best business to start in Kenya, you need to be creative and innovative so you can come up with something unique and fun. Here are creative opportunities you can explore.

8. Photography and cinematography

Photography and cinematography are some of the most captivating business opportunities in Kenya. These professions suit individuals who love documenting special moments. While there's stiff competition in the sector, specialising in a niche, e.g., pet photography can win you many clients.

9. Furniture building

The furniture designing and building industry has grown over the years. The modern person wants comfy and aesthetic pieces. If you have carpentry skills, you should start a furniture building business , especially for custom pieces.

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Kenyan Woman Living in US Advises Those Migrating Abroad Not to Be Picky With Jobs

10. Event planning and management

You may not appreciate how demanding event hosting is until you host a party. This explains why most people begin event planning as a side hustle but end up doing it full-time. You can make money by planning birthday and graduation parties, parties for religious occasions, and even funerals.

11. Event space rental

There is a high demand for venues for weddings, corporate events, birthdays, and fundraisers in Kenya. When you look closely, you will realise that there are few venues to host events. Take this opportunity to start an event space rental business. Beware that setting up an event space may require a lot of capital.

12. Interior designing and decorating

If you have a passion for interior design , you need not look for a typical nine-to-five job. The interior design market has something for you if you can prove your skills. Many developers may not have the time or expertise to decorate their properties, and this is where you come in. Offer to do the walls, furniture, floors, and numerous other interior design elements at a fee.

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13. Drawing and painting

There is a lot of money in creative art drawings, but one has to stand out in whatever they choose. The good thing is that creating art is not restricted to any one field. You can become a creative artist for just about anything you are good at. Some of the most popular options include pencil art, canvas water paints, and charcoal drawings.

14. Sewing and alteration

Amazing business ideas in Kenya

Why not start a sewing and alteration business if you have sewing skills? After all, people will always wear clothes, and your services will never go out of fashion. This business does not necessarily require special training or a degree. All one needs is a certain level of skill and relevant equipment to get started.

15. T-shirt printing

If you have an eye and mind for great designs, you can start a t-shirt printing business . Some of the most common methods include screen printing and heat pressing. You can set up your business online or even work with institutions .

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Online/ work-from-home business ideas in Kenya

Many people are now working from home because it is convenient and flexible. Below are remote business ideas you can explore.

16. Blogging

Blogging has not been commercialised enough in Kenya, as is the case in the Western world. When implemented correctly, blogging can easily be one of the most profitable businesses due to the numerous monetisation options. You only have to find a niche and target the right audience.

17. Freelance writing

Writing is an extensive field that cannot be exhausted, and it is one of the best business opportunities. A writer can be successful by focusing on a particular subject or type of writing. A freelance writer can choose among online articles, business plans, resumes, short stories, and even ghost-writing, among many others.

18. Software and app development

These are interesting times for IT gurus as the demand for their services is at an all-time high. As a result, software and app development is an amazing business opportunity. If you have the right skills, you can create apps and software for clients on different platforms, including Windows, Android, and iOS.

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19. Online tutoring

Online tutoring is among the small business ideas in Kenya to explore. Note that you have to be good at what you intend to be tutoring in order to create a profound link with your students. Since the country has great internet coverage, you can easily set up an online tutoring business. Make sure you specialise in a particular niche to stand out.

20. Virtual assistant services

A virtual assistant is a self-employed person who provides administrative services to another individual or company from a remote location. If you are looking for an online job that lets you earn from your skills while giving you the freedom of working from home, then being a virtual assistant should be among your considerations.

21. Dropshipping services

Dropshipping is an innovative e-commerce business model in which the seller does not have to manage any physical products. Instead, you only have to set up an online store and partner with various suppliers who are ready to store, package, and ship orders to clients.

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NCBA Scholars: Over 100 Bright, Needy Kenyan Students to Pursue Their Dreams with Support from Bank

22. Vlogging

amazing business ideas in Kenya

You have probably heard of PewDiePie and other YouTubers with millions of followers. Their journey to stardom often starts with simple web cameras and setups. From live-streaming games to teaching skills and everything in between, the things you can do on a YouTube channel are almost unlimited. Vlogging is among the best businesses to start with little money.

23. Translation services

The demand for multilingual people has recently increased. If you can speak two or more languages, you could consider starting a small language translation business . You can start looking for clients on freelance websites such as Flexjobs and Upwork and then slowly build your portfolio.

24. Affiliate marketing

An affiliate marketer promotes products of other companies and earns commissions on their sales. One of the most popular affiliate platforms is Amazon's affiliate program. Affiliate marketing is often combined with information distribution models such as blogging to create a seamless mix of content and promotion.

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Austria property giant Signa to file for insolvency

25. Podcasting

Podcasts have been getting more traction over the last few years. The number of people who listen to podcasts has risen significantly in the last two decades. If you can engage people on a particular line of conversation, why not try a podcasting business ?

26. Digital bookstore

Starting a digital bookstore with Amazon Kindle Direct Publishing (KDP) is a highly attractive venture due to the immense market size and numerous benefits it offers . With a vast reader base globally, your digital bookstore gains immediate access to a massive audience.

Food-related business ideas in Kenya

Food-related businesses come to many people's minds when exploring small business ideas in Kenya. There are multiple food setups you can start in this country. People are always on the lookout for places with good food.

27. Bed and breakfast

When you mention bed and breakfast, it brings an image of relaxation in a roaring fireplace, sleep in a cosy bed, and breakfast the following morning. It is not a complicated business to start and all you need is space to entertain your guests, be it a guest house, a spare bedroom, or a servant quarter. If you love entertaining guests, then you can comfortably turn your home into a B&B.

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28. Home-based catering services

good business ideas in Kenya

If you have a knack for cooking, you can create a decent home-based catering business. You don't have to look for an outlet and pay exorbitant rental fees. If you are doing catering services for small businesses, you can do it by yourself. However, if you get big clients, you may have to employ a few people for assistance

29. Food truck

With the restrictions brought about by the recent pandemic, aspiring restaurateurs can easily find success with a food truck. Food trucks come in different shapes and sizes and serve up a wide range of snacks and cuisines.

30. Baking business

If you have a passion for baking yummy delicacies , why not turn it into a money-making venture? You can do this by starting a café, shop, or even an online bake and deliver business.

31. Restaurant/café

Opening and operating a café is one of the most challenging and risky ventures. It can be pretty expensive too. However, if you are willing to put in the work, it is a very rewarding business which can grow to great heights. This calls for an ambitious culinary individual who is very entrepreneurial.

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32. Ice cream shop

Starting your own ice cream shop can be lucrative, especially with the right approach and location. Ensure you invest in quality ingredients to get delicious ice cream that will make customers come back.

Health and wellness-related business ideas

More Kenyans are conscious about their health and wellness, creating a high demand for health and wellness-related services and products.

33. Health and fitness training

You can make money if you can turn health and fitness into a business. There are not so many well-equipped gyms around. If you can get your hands on some capital, put in place a state-of-the-art gym, and your business will be a success story in no time. Note that you have or hire someone who has the right skills to train people.

34. Nutrition/dietary services

amazing business ideas in Kenya

Going hand in hand with health and fitness training is the demand for healthy food intake. Nutritionists and dieticians can tap into this niche to offer dietary services at a fee, including food planning and portioning.

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35. Doula services

Interestingly, more Kenyan families are leaning towards home child deliveries. Doulas get to support, guide, and witness the miracle of new life. If you are a trained and licensed doula, you can offer doula services outside hospitals.

36. Massage therapy services

The massage therapy industry is booming and is a great way to earn a living. People like going for massage services as a way of relaxation and healing. If you are looking for a career that helps others feel better about themselves and improves their health, consider starting a massage therapy business.

37. Beauty and hair care services

Kenya's beauty industry has undergone a massive transformation in the recent past. This has resulted in an increased demand for cosmetic products and services. If you set up a beauty salon or a barbershop/beauty salon and offer great services, you might just land yourself numerous clients.

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38. Children's daycare services

With the busy schedules associated with modern-day life, people need their children taken care of during the day. A significant number of people are wary of house-helps because they sometimes mistreat children in the absence of their parents. The alternative is taking children to a daycare centre . You can start the business in a small, rented room or even in your guest room.

39. Senior citizen assistance services

Senior citizen assistance is one of the best business opportunities in Kenya. There are several ways you can set up the business. For example, you can help senior citizens run errands, take them to social functions, and even help them around the house.

Outdoor-related business ideas

Many outdoor-related business ideas are quite engaging. Below is a look at ideals with the potential to make you a rich person.

40. Moving services

Every day, there is someone packing up boxes and moving out of their home or office to a different location. If you have ever moved houses, you know the hassle that comes with this transition. Moving companies are sought after to help people to move out of their homes.

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41. Landscaping services

A landscaping business is for people who love working hands-on and are great with design. Even though you need some skills to start, some landscaping tasks are quite basic. You can work with individuals who own homes, schools, companies, and other institutions.

42. Pet sitting and grooming services

good business ideas in Kenya

Do you love animals? If so, then a pet daycare or grooming business might be the right business for you. While the pet business sector was not considered very promising several years ago, the sector has drastically changed. Still, the sector represents one of the top untapped business ideas in Kenya.

43. Car wash

Car wash services in Kenya are in demand. Owning a car has become a necessity in most households. This has created an opportunity for car cleaning businesses .

44. Car detailing

If you are a detail-oriented person and have a passion for cars, a car detailing business is certainly for you. It does not require much capital, and all you need is space and the necessary tools. If you set up a good company and impress clients, they will pay good money for your premium services.

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45. Ride-sharing

Car owners can make extra cash and not affect their routines at all through innovative business ideas like ridesharing . For example, you can advertise your car as a taxi and pick up passengers while running your errands. There are modern-day ride-sharing apps that can easily implement this idea.

46. Entertainment lounge

There are many entertainment joints, but each is known for a particular reason. Despite being flooded, your lounge will never run dry if you have a unique service or product. Entertainment lounges offer many things, such as, music, food, drinks, and shows. Do a market analysis, and you will find a niche in which your entertainment joint will stand out.

Green business ideas in Kenya

Environmental sustainability and conservation is a big thing in the contemporary world . You can explore the green business ideas listed below.

47. Greenhouse farming

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If you have the starting capital, greenhouse farming is among the best ventures to try. You can grow vegetables, fruits, or anything you deem fit for the market. Due to the significant capital outlay required, greenhouse farming is one of Kenya's least implemented business opportunities.

48. Recycling

Recycling is a great way to save the environment and earn money. Many products can be recycled and reused , but you will often find such products disposed of after first use. A good example is car tires that can be used to make sandals. If people can be as creative as making boats out of recycled plastic bottles, you can easily find your niche in this area.

49. Eco-friendly cleaning services

good business ideas in Kenya

Did you know we have organic and environmentally friendly cleaning products? You can offer eco-friendly cleaning services to small and large homes and businesses. The upside to this business is the sheer number of people who want a clean environment to live and work in.

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50. Solar panel installation and repair services

Many homesteads and businesses are going green by opting for solar panels. Solar energy protects our planet from climate change. You can offer solar panel installation and repair services to homes and businesses and make some good cash.

Ways to develop business ideas if you have little capital in Kenya

Starting a business requires taking calculated risks. You must be willing to exploit an opportunity to make money. If you have little capital, use the techniques and strategies explored below for the best outcome.

  • Your idea must solve a problem: We all have problems. Within problems lie opportunities. People want to pay for solutions, and it is up to you to come up with one.
  • Identify an unmet need and exploit it: What are consumers complaining about? What do they wish they had? Answering these questions can help you recognise underserved needs, which could form the basis of your business idea.
  • Analyse your skillset: For whatever skill you have, you can monetise it in Kenya. Carefully look at what you can and cannot do. Use what you can do to make money.
  • Be innovative: Innovation means coming up with something new that solves an existing problem in society. If you invent something, patent or copyright it to avoid copying by other people.
  • Save people's energy and time: We live in a microwave generation, where we want things that save time and energy. Your idea should make life easier and offer convenience.
  • Come up with cheaper yet effective solutions: Kenyans always want to save money, so they often buy cheap. Offering affordable yet effective solutions will attract customers.

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Which is the most profitable business to start in Kenya?

It is challenging to identify a single business that is the most profitable. The best option is to choose something you are passionate about and have the skillset for.

What business can I start with KSh 50,000?

There are multiple small businesses you can start with 50k in the country, including general kiosks, mobile money agent shops, crop farming, milk bars, car wash, and mitumba businesses.

What is the worst business to start in Kenya?

Being a rapidly developing country, Kenya has a wide range of businesses that would not do very well. Top among these is the executive passenger limousine service business. With the rise of ride-sharing platforms such as Uber and Bolt , the executive passenger limo business would really struggle.

There are numerous viable business ideas in Kenya, some requiring more capital than others. The best investment opportunities in Kenya today deal with solving everyday challenges.

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Cellulant: How Ken Njoroge Co-Founded Payment Platform that Transacts Over KSh 150b Monthly

DISCLAIMER: This article is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional advice or help and should not be relied on to make decisions of any kind. Any action you take upon the information presented in this article is strictly at your own risk and responsibility!

Tuko.co.ke recently published an article about sorghum yield per acre in Kenya. Ranked as Kenya's fifth most crucial grain crop, sorghum follows closely behind maize, wheat, rice, and barley in terms of agricultural significance.

Its cultivation is motivated by diverse purposes, serving as a staple food or cash crop in certain regions. If you are planning to grow sorghum as a cash crop, it's advisable to research sorghum yield per acre in Kenya.

Source: TUKO.co.ke

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How to Create a Winning Business Plan in Kenya

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Are you looking to start a successful business in Kenya? Wondering how to create a winning business plan in Kenya that will help you succeed in the competitive Kenyan market? 

Then you’ve come to the right place. In this blog post, we’ll guide you through the process of creating a winning business plan that will help you unlock your business success in Kenya. 

From understanding the local market to setting realistic goals and creating a strategic plan, we’ll share all the essential tips and tricks you need to create a successful business plan. So let’s get started!

Definition of a Business Plan

This is a written document that describes in detail how a business, usually a new one, is going to achieve its goals by laying out a written plan from a marketing, financial, and operational viewpoint. The document describes the vision of the business, its objectives, strategies, target market and financial forecasts.

Benefits of Creating a Winning Business Plan in Kenya

Creating a winning business plan can have significant advantages for any business. From securing financing to helping identify potential opportunities, a well-crafted plan can help you reach your goals. Here are some of the top benefits of creating a winning business plan

1. Identification of Opportunities

A great business plan should provide a roadmap for success. It helps entrepreneurs identify potential opportunities and potential risks. With a comprehensive plan, you will be able to identify areas of growth, target markets, and potential partnerships. This allows you to take advantage of the best opportunities available to you.

2. Access to Financing

When you present a professional business plan to potential investors and financiers, they will be more inclined to provide funding. It is easier to trust a well-thought-out business plan than an idea scribbled on the back of a napkin. A strong plan will convince investors that you are taking the right steps to succeed.

3. Established Goals

Creating a plan forces you to consider all aspects of your business. By doing so, you will be able to set realistic goals for yourself and your team. This can be used for both short-term and long-term objectives.

4. Focused Strategy

Having a plan forces you to think through your strategy in detail. It allows you to develop focused plans for marketing, sales, and customer service. This will help you stay on track and make sure you aren’t wasting resources.

5. Increased Efficiency

When you have a plan, you can make more informed decisions about how to allocate resources. This can help you be more efficient with the resources you have and make sure that you are getting a good return on your investments.

Steps to Developing a Winning Business Plan in Kenya

A). identify your business goal.

When it comes to creating a successful business plan, the first step is identifying your business goals. 

Having well-defined goals for your company is one of the keys to success in the Kenyan business environment. Knowing exactly what you want to achieve and how you aim to achieve it will help you create a clear vision for your business, while also providing a roadmap for your team to follow. 

Without a clear vision and direction, it is easy to become lost in the sea of competing businesses or to spend too much time and effort on activities that do not lead to success.

By having a clear vision of what you want to achieve, you can also create a plan of action that will help you reach these goals. This is an important step in the business planning process, as it helps to create a timeline of goals and objectives that will guide your team and provide a timeline for review and evaluation.

Having a clear business plan also serves as a great source of motivation and inspiration for your team. Knowing what needs to be done, and when, will help to keep your team focused on the tasks at hand and ensure that the business stays on track. 

Additionally, having a clear business plan can also help to attract potential investors and partners, as it gives them an insight into the vision and direction of your company.

b). Conduct Market Research

Conducting market research is an essential step in developing a successful business plan in Kenya. With a population of more than 48 million, it’s important to understand the Kenyan market and identify any opportunities or barriers to success. 

Market research helps entrepreneurs to develop an understanding of the needs and wants of their target market and can help them to identify potential competitors and craft a successful plan to enter the market.

Kenya has a booming economy, and it’s an attractive market for entrepreneurs looking to start a business. Businesses need to understand the Kenyan market and its dynamics to ensure success. Conducting market research is an important step in developing a winning business plan in Kenya.

Conducting market research allows entrepreneurs to identify and understand their target market and the competition. Entrepreneurs should take the time to identify their target market’s needs and wants , as well as their potential competitors. 

Market research helps entrepreneurs understand their target market’s buying habits and how they perceive the product or service they are offering. It also provides insight into the competitive environment and helps entrepreneurs to decide how to differentiate their product or service from the competitors.

Market research also helps entrepreneurs to identify potential opportunities and barriers to success. Kenya’s economy is growing and there are numerous opportunities for entrepreneurs to enter the market. 

However, there are also various barriers to success such as lack of access to credit, availability of resources, and the cost of doing business. Conducting market research can help entrepreneurs to identify potential opportunities and barriers to success.

Conducting market research is an integral part of developing a successful business plan in Kenya. It helps entrepreneurs to understand the needs and wants of their target market, identify potential competitors, and understand the competitive environment. It also identifies potential opportunities and barriers to success, allowing entrepreneurs to develop a successful plan.

c). Analyze Business Opportunities

Analyzing Business Opportunities is a vital step in developing a winning business plan in Kenya. The country is home to a diverse population, rich natural resources, and an ever-growing economy. It is one of the fastest-growing economies in the world and is one of the most attractive destinations for foreign investors.

As such, it is important to have an in-depth understanding of the local economic environment and the opportunities it presents for businesses. Analyzing business opportunities involves a thorough analysis of the current market conditions, the competitive landscape, the potential for growth, and the potential risks associated with the venture. It also involves a careful assessment of the current trends in the industry and the potential for future growth.

An analysis of business opportunities helps entrepreneurs to identify potential opportunities that they can pursue. This is especially important for those who are new to the market or are exploring opportunities in a new sector. It allows them to gain insight into the current trends and helps them to create a plan that is tailored to the specific needs of the market.

In addition, analyzing business opportunities helps entrepreneurs to understand the key factors that influence the success of their ventures. These include the target market, the potential competition, and the regulatory environment. By understanding these factors, entrepreneurs are better able to plan their strategies, determine the necessary resources, and make informed decisions.

Moreover, analyzing business opportunities helps entrepreneurs to develop a clear and concise business plan. This helps to ensure that their plan is realistic and achievable. Furthermore, it also allows entrepreneurs to identify areas where they may need to make adjustments to ensure the success of their venture.

Analyzing business opportunities is also crucial for entrepreneurs to understand the various legal and financial implications of their venture. By understanding the legal framework and the financial implications of the venture, entrepreneurs are better able to make informed decisions and reduce the risk of failure.

d). Create a Business Model

Creating a business model is an essential part of developing a winning business plan in Kenya. In an increasingly competitive business landscape, entrepreneurs need to stand out and differentiate themselves from the competition. A well-crafted business model is an effective way to do this.

A business model is a description of how a company will make money. It identifies the product or service, the target customer, and the revenue model. A successful business model will provide a clear path to profitability, and it should be tailored to the specific needs of the company.

When creating a business model for a business plan in Kenya, entrepreneurs must consider the unique market conditions in the country. The Kenyan business environment is highly competitive and diverse. There are a number of factors that can influence the success of a business, such as the availability of resources, the size and composition of the customer base, and the competition.

Business models should be designed to address the needs of the target customer, while also taking into account the various conditions of the market. 

For instance, entrepreneurs should consider the type of technology they will use to deliver their product or service, the cost of the product, and the customer service they will provide. Additionally, the model should include an analysis of the competitive landscape to determine how the company can differentiate itself.

Creating a business model involves research, analysis, and creativity. The model should be tailored to the specific needs of the company, while also considering the overall market conditions in Kenya. When developing a business model, entrepreneurs should consider the costs, the potential revenue stream, and the potential risks associated with their business plan.

Creating a business model is a critical step in developing a winning business plan in Kenya. A well-crafted model can provide a clear path to profitability, and it can help entrepreneurs stand out from the competition. 

Entrepreneurs should take the time to research, analyze, and create a model that is tailored to their specific needs. By doing so, entrepreneurs will be well-positioned to succeed in the Kenyan business landscape.

e). Develop Your Financial Plan

Developing a winning business plan in Kenya requires more than just a good idea and a lot of hard work. It requires financial planning, which is the process of creating a realistic and achievable plan for how you will finance the business in order to ensure its success. 

Developing your financial plan is a critical step in developing a winning business plan in Kenya, as it ensures that your business has the financial resources it needs to operate and grow.

Financial planning is important for any business, but developing a financial plan is essential in Kenya, where economic instability and limited access to capital make it difficult to secure funding. 

A financial plan allows you to make informed decisions about how to finance your business, by taking into account both long-term and short-term goals. It also helps you create a realistic budget and forecast for the future.

When developing your financial plan, you will need to consider a number of factors, such as how you plan to finance the business, what types of investments you will need to make, and what risks you are willing to take. Additionally, you will need to consider the legal and regulatory requirements for operating a business in Kenya and the tax implications of any investments you make.

Creating a financial plan can be a daunting task, but it’s critical for the success of your business. To begin, it’s important to understand the basics of financial planning and make sure you understand the different types of investments available. 

Once you have a general understanding of the financial landscape, you can use tools like cash flow diagrams, balance sheets and financial statements to help you come up with a plan that works for your business.

Once you have a plan in place, it’s important to review it periodically to make sure it continues to meet your needs. This will help you stay ahead of the curve and ensure that your business is well-positioned for success. Additionally, it’s important to keep an eye on changes in the financial landscape and adjust your plan as necessary.

Developing a financial plan is an essential step in developing a winning business plan in Kenya. Without a financial plan, you risk investing too much or too little in the wrong areas, or not having enough funds to cover unexpected expenses. 

A well-thought-out financial plan will also help you manage your risks and ensure that you are able to capitalize on any opportunities that may present themselves.

By taking the time to develop your financial plan, you can ensure that you have the resources you need to achieve your business goals and create a successful business in Kenya.

f).Write Your Business Plan

Writing a business plan is an important step in the process of launching and running a successful business. It’s a document that outlines the goals, objectives, and strategies of your business. It’s also the document you’ll use to communicate your plan to potential investors, lenders, and other stakeholders.

How To Create A Business Plan

Creating a business plan is a complex process and involves several steps. Here are the key steps you should follow when writing your business plan:

1. Conduct a Market Analysis 

The first step in writing your business plan is to conduct market research. This will involve researching the industry, your competitors, and potential customers. It’s important to get a good understanding of the market and identify potential opportunities and threats.

2. Set Objectives and Goals

Once you’ve conducted a market analysis, you’ll need to set objectives and goals for your business. These should be realistic, measurable, and achievable. They should also be aligned with your overall vision and strategy.

3. Write an Executive Summary

The executive summary is a brief overview of your business plan. It should include the purpose of the plan, the goals and objectives, the market analysis, and the strategy.

4. Describe Your Products and Services

This section will provide an in-depth description of the products and services you offer. You should also include pricing and payment terms, as well as any competitive advantages you may have.

5. Create a Financial Plan

The financial plan should include a sales forecast, a balance sheet, and a cash flow statement. These will help you project the financial performance of your business.

6. Create an Operations Plan

The operations plan will include information about the management team and staffing, as well as the operational processes you’ll use.

7. Develop a Marketing Plan

The marketing plan should detail your marketing strategy, including the target markets, positioning, and promotional activities.

8. Finalize and Publish the Plan

Once you’ve finished writing the business plan, you’ll want to review it carefully. You should also have it professionally edited and proofread. Once you’ve done that, you can publish the plan and begin using it as a guide for your business.

Writing a business plan can seem like a daunting task, but it’s an essential part of running a successful business.

By following the steps outlined in this article, you’ll be well on your way to creating a comprehensive business plan that will help you launch and grow your business.

Tactics for a Successful Business Plan in Kenya

A). utilize resources available in kenya.

Every successful business plan is built on a foundation of maximizing available resources. In order to maximize these resources, businesses must be aware of and utilize the resources available in Kenya. 

From the rich culture and history to the abundant natural resources, there are a multitude of resources in Kenya that entrepreneurs can take advantage of to help build a successful business plan.

Utilizing the natural resources in the country can be a great way to create a successful business plan and gain an edge over competitors.

By understanding the background and culture of the country, entrepreneurs can better tailor their business plans to the needs of the Kenyan market.

Taking advantage of the growing Kenyan market can be a great way to create a successful business plan and make sure that it reaches the intended audience.

b). Monitor Your Progress Regularly

When it comes to planning for a successful business, monitoring progress is an essential tactic. Whether you’re just getting started in the business world, or you’re an experienced entrepreneur looking to expand, understanding how to come up with a business plan and monitoring your progress is key to success.

Monitoring your progress not only helps you track your progress over time, but also allows you to make necessary changes as needed. Knowing where you’re making progress and where you’re falling short can help you stay ahead of the competition and make sure you’re on track to reach your goals.

Some key areas you should focus on when monitoring progress include sales, customer service, marketing, and financials. By tracking these areas, you can identify what areas you need to focus on and make improvements. Keeping track of these and other areas can help you stay on top of your goals and keep your business on track.

c). Leverage Technology

Having a solid business plan is the foundation of any successful business. The strategic roadmap outlines the steps and activities necessary to achieve the desired results. It is essential to have a well thought out business plan that covers all aspects of the venture, from the financials to the operational goals.

In the current digital age, leveraging technology is a must for any business plan.

Technology has the power to transform a business from one that is merely surviving to one that is thriving. Technology provides the tools to increase efficiency, reduce costs, and boost sales.

The first step in leveraging technology for a successful business plan is to determine the technology needs of the business. Consider what tools, applications, and systems your business needs to achieve its goals. 

Technology can be used to streamline processes, improve customer service, increase productivity, and enhance the customer experience. Once the technology needs are identified, the next step is to identify key partners and vendors who can provide the necessary technology solutions.

Technology can help organizations to offer better customer service, increase customer satisfaction, and create opportunities for upselling. It can also be used to create an interactive, data-driven customer experience.

d). Take Calculated Risks

Having a well-thought-out business plan is essential when starting a business. It outlines the objectives, strategies and tactics needed to achieve success. A business plan also helps identify potential risks and prepare for the future.

Taking calculated risks is an important element of a successful business plan. It involves taking risks that have a good chance for success, while avoiding those that could lead to failure. Calculated risks can open the door to new opportunities, help differentiate a business from its competitors, and increase profits.

Before taking any risk, it’s important to do some research. Researching industry trends, competitor strategies, and customer needs can help inform risk-taking decisions. You don’t want to make a risky move that could negatively impact your company.

For any aspiring Kenyan entrepreneur, coming up with a business plan is the first step in creating a successful venture. 

It will not only help you visualize and plan your ideas, but it will also provide you with the necessary information to make sound decisions about the direction of your business. A well-thought-out business plan will give you a competitive edge in the market. 

The final tips for unlocking your business success may be the most important steps to take before embarking on your journey.

Creating a business plan in Kenya, researching, networking, implementing the plan, and learning from mistakes are all essential steps to take before starting a business. 

For entrepreneurs in Kenya, a business plan is essential for success.

A detailed business plan will help entrepreneurs stay organized, plan for the future, and secure access to capital and resources. With these tips, you will be well on your way to unlocking success in Kenya.

Related: 15 Most Profitable Businesses To Start With 50K in Kenya

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The Ultimate Guide to Starting a Business in Kenya: Everything You Need to Know

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If you’re thinking of starting a business in Kenya, you’re in the right place. This guide will provide you with everything you need to know to get started. From understanding the legal requirements to creating a successful business plan, we’ve got you covered.

Starting a business in Kenya can be a bit daunting, but with the right information and resources, it can also be an exciting and rewarding experience.

 We’ll walk you through the steps you need to follow to start your own business in Kenya. We’ll go over everything from picking a business name to registering your company with the appropriate authorities, collecting the necessary permits and licenses, and developing a sound business strategy to help you thrive. By the end of this tutorial, you’ll have all the information and resources you need to launch your own successful Kenyan business.

Legal Requirements

Starting a business in Kenya requires complying with certain legal requirements. Here are the key legal requirements you need to know:

Business Registration

The first step to starting a business in Kenya is registering your business with the Registrar of Companies. You can register your business as a sole proprietorship, partnership, or a limited company.

  • Sole Proprietorship: As a sole proprietor, you will need to register your business name with the Registrar of Companies. You will need to provide your details, including your name, ID number, and address. You will also need to pay the registration fee and obtain a business permit from your local county government.
  • Partnership: If you are starting a business with a partner, you will need to register your partnership with the Registrar of Companies. You will need to provide the personal details of all partners, including their names, ID numbers, and addresses. You will also need to pay the registration fee and obtain a business permit from your local county government.
  • Limited Company: If you are starting a limited company, you will need to register your company with the Registrar of Companies. You will need to provide the company’s details, including the company name, physical address, and shareholders’ details. You will also need to pay the registration fee and obtain a business permit from your local county government.

Licenses and Permits

Depending on the nature of your business, you may need to obtain certain licenses and permits from the relevant authorities. Here are some of the common licenses and permits you may need:

  • Business Permit: You will need to obtain a business permit from your local county government. The business permit fee varies depending on the county and the nature of your business.
  • Trading License: If you are engaged in trading activities, you will need to obtain a trading license from your local county government. The trading license fee varies depending on the county and the nature of your business.
  • Health Certificate: If you are starting a food-related business, you will need to obtain a health certificate from the Ministry of Health. You will need to undergo a health inspection, and if your premises meet the health standards, you will be issued a health certificate.
  • Fire Certificate: If your business premises are open to the public, you will need to obtain a fire certificate from the fire department. You will need to undergo a fire safety inspection, and if your premises meet the fire safety standards, you will be issued a fire certificate.

Creating a Business Plan

Creating a comprehensive business plan is crucial to the success of any business, and starting a business in Kenya is no exception. A business plan serves as a roadmap for your business, outlining your goals, strategies, and financial projections. Here are some tips for creating a successful business plan:

  • Identify your target market: Who are your customers? What are their needs and preferences? Understanding your target market is key to developing a successful business strategy.
  • Conduct market research: Research your industry and competitors to identify trends, opportunities, and challenges. This information will help you make informed decisions about your business.
  • Analyze the competition: Identify your direct and indirect competitors and analyze their strengths and weaknesses. This will help you differentiate your business and develop a competitive advantage.
  • Set realistic financial goals: Develop a financial plan that includes your startup costs, revenue projections, and break-even analysis. Be realistic about your financial goals and make sure they align with your business strategy.
  • Outline a marketing and customer service strategy: Develop a marketing plan that outlines how you will reach your target market and promote your business. Also, develop a customer service plan that outlines how you will provide excellent service to your customers.

Remember, your business plan is not set in stone. It should be a living document that you revisit and revise as your business grows and evolves. By creating a well-thought-out business plan, you’ll be better prepared to start and grow your business in Kenya.

 Financing Your Business

Starting a business in Kenya requires capital, and there are several financing options available to entrepreneurs. Here are some financing options to consider:

  • Personal savings: Using your savings to finance your business is a common option for entrepreneurs. This allows you to maintain control of your business and avoid taking on debt.
  • Bank loans: Banks offer a variety of loan options for small businesses, including term loans, lines of credit, and equipment financing. To qualify for a bank loan, you’ll need to provide a business plan, financial projections, and collateral.
  • Angel investors: Angel investors are wealthy individuals who invest in early-stage startups in exchange for equity. They can provide not only funding but also valuable advice and connections.
  • Venture capitalists: Venture capitalists are professional investors who provide funding to startups in exchange for equity. They typically invest in high-growth businesses with the potential for significant returns.
  • Crowdfunding: Crowdfunding platforms allow entrepreneurs to raise money from a large number of individuals. This can be a good option for businesses with a strong social media presence and a compelling story.

When choosing a financing option, consider the amount of capital you need, the cost of financing, and the terms and conditions of the loan or investment. Be sure to do your research and choose a financing option that aligns with your business goals and values.

 Finding a Location for Your Business

Finding the right location for your business in Kenya is crucial to its success. Here are some tips for finding the perfect location:

  • Identify your target market: Determine where your target market is located and choose a location that is easily accessible to them. For example, if your business caters to young professionals, consider locating it in a bustling business district like Nairobi’s Central Business District (CBD).
  • Analyze the competition: Research your competitors and choose a location that is not saturated with similar businesses. For instance, if you’re planning to open a restaurant, consider locating it in a neighborhood that doesn’t have many dining options.
  • Consider accessibility and visibility: Choose a location that is easily accessible by car, foot, or public transportation. Also, consider a location that is highly visible and easy to find. For example, if you’re opening a retail store, consider locating it in a busy shopping mall like Two Rivers Mall or The Hub Karen.
  • Consider the cost of rent or purchase: Choose a location that fits your budget. Keep in mind that prime locations like Nairobi’s CBD or Westlands may come with a higher price tag, while locations outside the city center may be more affordable.

By considering these factors, you can find a location that is perfect for your business in Kenya. Remember, the location you choose can have a significant impact on your business’s success, so take the time to do your research and choose wisely.

 Marketing Your Business

Marketing your business is essential to attract customers and build brand awareness. Here are some tips for marketing your business in Kenya:

  • Create a strong online presence: Develop a website and social media accounts to showcase your products or services. Make sure your website is mobile-friendly and easy to navigate. Utilize social media platforms like Facebook, Twitter, and Instagram to engage with your audience and promote your business.
  • Utilize social media: Social media is a powerful tool for marketing your business in Kenya. Use it to share content, engage with customers, and promote your products or services. For example, you can use Instagram to showcase your products or use Twitter to provide customer service.
  • Network with other businesses and professionals: Attend networking events and conferences to meet other business owners and professionals in your industry. This can help you build relationships and partnerships that can benefit your business.
  • Offer promotions and discounts: Offer promotions and discounts to attract new customers and encourage repeat business. For example, you can offer a discount to customers who refer a friend or run a promotion during a holiday or special event.

By following these marketing tips, you can effectively promote your business in Kenya and attract new customers. Remember to be creative and consistent in your marketing efforts, and always keep your target audience in mind.

A table showing the different Businesses you can start in kenya  and the  Estimated Capital Required

Note: These are estimated capital requirements and may vary depending on the location, size, and scope of the business. It’s important to conduct thorough research and create a comprehensive business plan before starting any business in Kenya.

 Did you know that Kenya has been recognized as one of the most entrepreneurial countries in the world? With its vibrant and innovative business culture, it’s no wonder that Kenya has earned the nickname “Silicon Savannah.” The country has become a hotbed for tech startups, with Nairobi being referred to as the “Silicon Valley of Africa.” This entrepreneurial spirit is infectious, inspiring aspiring entrepreneurs to harness their creativity, ambition, and drive to start their successful ventures.

 So, if you’ve been dreaming of turning your business ideas into reality, Kenya is the perfect place to ignite your entrepreneurial fire and join the dynamic ecosystem of game-changers and trailblazers. Start your journey today and unlock the limitless possibilities that await you in the land of entrepreneurial opportunities.

Conclusion:

 Starting a business in Kenya can be a transformative and rewarding experience. As we’ve explored in this ultimate guide, the entrepreneurial landscape in Kenya is filled with opportunities, support systems, and a vibrant ecosystem that fosters innovation and growth.

 By conducting thorough market research, developing a solid business plan, navigating legal requirements, securing financing, and implementing effective strategies, you can embark on a successful entrepreneurial journey.

Remember, entrepreneurship is not without its challenges, but the rewards are worth it. Kenya’s entrepreneurial spirit, coupled with its growing economy and dynamic market, provides a fertile ground for your business aspirations to flourish. Whether you’re passionate about technology, agriculture, hospitality, or any other industry, Kenya offers a diverse range of sectors to explore and thrive in.

At Share-Afro, we are committed to supporting aspiring entrepreneurs like you throughout your journey. Our platform connects you with a network of like-minded individuals, resources, and opportunities to help you succeed. Together, we can build a thriving community of business owners who contribute to Kenya’s economic growth and drive positive change.

So, seize the moment, fuel your passion, and start your entrepreneurial adventure in Kenya. With determination, resilience, and the right guidance, you have the power to turn your business dreams into reality. Embrace the challenges, celebrate the successes, and join the ranks of successful entrepreneurs who are shaping the future of Kenya’s business landscape.

Now is the time to unleash your entrepreneurial spirit and make a lasting impact. Start your business in Kenya, and let the journey of innovation, growth, and success begin. The possibilities are limitless, and the future is yours to create.

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Professional Business Plan in Kenya

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Starting a business in Kenya without a Professional Business Plan in Kenya is like Hiking Mt Kenya without a map or GPS support – you’ll eventually get lost and starve

Many entrepreneurs know exactly what they want to accomplish with their new business, they know what products or service they will offer, what makes their product better than the competition and how to operate their business, however, many have never written a business plan in Kenya before and hence need professional help and guidance along the way, whether in research, forecasting sales, calculating costs or creating financial estimates and projections , this is where we come in.

We guide you throughout the process to come up with a professional business plan in Kenya and help you document your business concept, vision, research and all other elements of your Business into a presentable business plan in Kenya that you can use as a management tool or to share with external entities such as government authorities or investors.

The benefit of having a Professional Business Plan in Kenya includes  the following;

  • Clarify your vision and decide whether to forge ahead with the business idea.
  • Determine if your product and/or service has a enough market to support it and whether or not it will be profitable.
  • Provide an estimate of your start-up costs and how much you’ll need to invest or finance.
  • Convince investors and lenders to fund your business.
  • Define your target market (who your customers are or will be) and how to best reach them through strategic marketing actions or expanding market coverage or reach.
  • Establish or reevaluate your competitive position within the marketplace, by conducting a thorough analysis of the competition (finding out where your competitor’s weaknesses are and how you can take advantage of them).
  • Define corporate objectives and programs to achieve those objectives.
  • Help your business make money from the start by developing effective operational strategies.
  • A business plan in Kenya helps you understand the risks involved and anticipating potential problems so you that can solve them before they become disasters.

Click Here to speak to an expert for help on how to write a business plan in Kenya.

Business plan faqs, how to write a business plan in kenya.

Depending on the complexity of the business idea and the amount of data required, a business owner can opt to write the business plan by themselves if the idea is not soo complex. Alternatively they can opt to engage a consultant to help them come up with the professional business plan with an extensive market research and accurate financial projections. Contact us today for more.

How much does a business plan cost in Kenya?

The cost for business plans vary depending on the complexity of the idea and the amount of research work to be carries out. reach out to us today for a free quote on the the same.

How much capital do I need to start a business in Kenya?

The capital requirement for starting a business in Kenya depends on the specific business idea and hence the need of having a business plan to guide you on the costs related to successfully running and growing the business idea. A Business plan will form a good basis to support your business idea when seeking for funding.

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A Good Business Plan is essential for the success of any business. It would be best to have a business plan to convince investors to invest in your business idea. In other words, a Business Plan is a laid-out procedure of how the business is to be run.

After coming up with a business idea and collecting all the necessary information, you will have to put the ideas down on paper in a business plan. Writing a business plan is usually the first step when setting up a business.

Although some entrepreneurs have succeeded without one, many have failed because they did not have a business plan. But how do you write a good business plan?

This article has outlined the features of a good business plan and what the business plan should contain. It has details of how you should arrange content in a business plan. Therefore, you should read through it.

Qualities of a good business plan

A good business plan should have the following qualities:

1. It should be short

The purpose of every business plan is to be read. No one will read and analyze more than five hundred business plan pages. Many investors do not have time to read through many stories in a business plan. Therefore, you should be precise and brief in your business plan.

Also, a business plan is a tool that will require modification as time goes by. A voluminous business plan modifies a difficult task, and you might end up operating against your business plan.

2. Should be friendly to the audience

When writing a business plan, use a language your audience can understand. Use simple language instead of technical terminologies for cases where a potential investor is not an expert in your area of interest.

You are accommodating your investors, and keeping your product descriptions short and precise increases the chances of receiving the funds you need.

3. It should not make you feel intimidated

Many entrepreneurs and investors learn as they grow in business. Most successful business persons don’t even have a degree in business-related courses. Therefore, writing your business plan should not make you feel intimidated.

As long as you are passionate about your business idea, writing a plan on how you plan to grow should not be too hard to handle.

It would be best to write a simple one-page business plan (A lean plan). Once you have a lean plan, you can develop it later.

Now that you have known the features of a good business plan, it is time to look at what a business plan should have as content. Content is critical in determining whether your plan will be approved or trashed. The following are aspects that you should include in your business plan content.

Things to include in your business plan

1. executive summary.

This section gives an overview of your business plan. It should take one to two pages and be the first part of your business plan. However, some people write it as last, but the overview should give the reader what to expect.

2. Opportunity

In this segment, you give details of the product you want to deal with and the need of consumers that you seek to solve. This section analyzes the competition in the market you want to venture into and the target market for your product.

3. Execution

This is the third segment of your Business plan. Here, you must explain how you will use the opportunity.

In this section, you are supposed to give details of your sales and marketing plan, operations, and the criteria to measure success.

4. Team or company

Most investors look for not only good ideas but also good teams. In this section, you are required to give details of your team. Talk about the team you already have and those you need to employ.

You will also be required to provide your legal structure and location. If your company is already up and running, a history of previous businesses.

5. Financial Plan

No business plan is complete without a financial plan . A financial plan gives details about how money is utilized in the business. In this chapter, you are supposed to provide details on sales, profit and loss statements, personnel plans, cash flow statements, Balance sheets, and an exit strategy.

In a business plan, this section is one that many entrepreneurs find challenging, but investors will look keenly. Investors will pay much attention to the financial plan because they need to know how to spend their money and return it.

A typical business plan usually has a monthly projection for the first 12 months and an annual projection for at least the next five years. Although a Three-year forecast is enough, some investors will demand a full five-year forecast.

The following is an overview of details you should include in the Financials Plan of your business plan.

6. Sales forecast

A sales forecast is simply the projection of sales to be made over the next few years. Typically, a sales forecast is broken down into various rows, with each row offering a specific core product or service.

A sales forecast should also have corresponding rows showing the Cost Of Goods Sold. (COGS). The COGS is strictly the amount used to provide goods sold and not additional expenses such as rent and transport.

7. Personnel plan

Your personnel plan contains details of money spent on employees. All posts can be listed for a small business with the amount paid to each employee stated against the positions. The Personnel plan is divided into small sections for massive companies, such as sales and marketing.

The personnel plan also contains details of additional costs of employees other than salaries. These costs include insurance, payroll taxes, and other related expenses. Such costs are typically referred to as “employee burden.”

8. Profit and Loss statements

Your business number will come in at the Profit and Loss statements segment. This is where you will determine whether a business will make losses or profits.

The profit and loss statement utilizes all the data from the sales forecasts, personnel plans, and other costs involved in running the business.

The Profit and Loss statement will subtract the total companies’ expenditure from incomes to determine the Net profit.

9. Cash flow statement

Cash flow statements are mostly mistaken for profit and loss statements. However, the cash flow statement plays an entirely different role in business. Cash flow statements show the amount of money available in a business at a given instant.

In profit and loss statements, expenditure is subtracted from gains. Cash flow statements begin with cash at hand, then the addition of income, followed by the subtraction of money used to pay for expenses such as bills.

Cash flow statements help predict when the company might run low on cash.

10. Balance sheet

This is the most crucial thing investors need to see in a business plan. A balance sheet clearly illustrates the financial health f a business.

A balance sheet contains a list of assets and liabilities of the company. It also includes the investor’s equity. Using the Balance sheet, you can determine the net worth by subtracting liabilities from assets.

11. Use of funds

If you use your business plan to source funding from investors, you must show what the funds will be used for. This section does not need to have detailed information. Just offer investors significant areas in which money is going t be spent.

12. Exit strategy

The last thing you might need to include in the Financial plan of your business plan is the exit strategy. This is after you sell your business to another company or IPO.

Investors need returns for their investments. And the only to get this is if the company is sold to another party. Therefore, the investors will want to know your thoughts on the exit from the market.

14. Appendix

The appendix is usually the last part of a business plan. Further product descriptions can be inserted here, including drawings and images.

In most cases, the appendix is considered a must-have chapter in your business, but this is where you will give any details you might have skipped in the plan.

Now you know what to include in your business and what your business plan should look like. This will enable you to write your idea down and look for funds to achieve your dream. However, it would help if you noted that running a business is difficult. It will require time, money, and dedication before any business is fully operational.

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Home » Business » How to Write a Comprehensive Business Plan in Kenya

How to Write a Business Plan in Kenya in 2020

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Today I will show you how to write a business plan for your business. A business plan is a written description of your business’s future. It is also a document that helps you plan what to do and how you will do it.

A solid business plan lays a foundation for a successful business.  It should be able to outline strategic plans, develop marketing and sales plans, create the foundation for smooth operations. It also should be able to convince an investor to contribute to the business.

For example, when pitching for a loan to support your business, a good business plan quickly sells out your business to the lenders. Definitely, by the outline, they will see it a having a stable background.

Developing a business plan is the first step in the process of deciding whether to start a business. Determining if an idea fails on paper can help a prospective founder avoid wasting time and money on a company with no realistic hope of success.

Related: 10 Factors to Consider When Starting a Business in Kenya

Every business needs a business plan to provide direction and as well as attract investors. A business plan is vital for the success of any organization.

How to Write a Business Plan in Kenya

The following is a guide to creating a great business plan.

1. Executive Summary

This is most likely the most crucial section of the business plan. Moneylenders, investors bankers and venture capitalists in most cases do not read through the entire business plan when it is presented to them.

While writing your business plan, make sure the executive summary in a business plan is short and explains all other contents of the project.

The main objective of an executive summary is to entice the reader to go through the entire plan.

2. company Overview

This explains the genesis of the company. It includes the history of your organization, what products or services you offer, your target market and audience, your resources, how you’re going to solve a problem and what makes it unique.

The company overview needs to give information, such as where and why the company was incorporated. It also has to outline the vision and mission of the company and milestones that the company has achieved.

3. Industry Analysis

Here, you give an overview of the industry or market in which your company will compete or currently competes.

Industry analysis in the plan answers questions such as the size of the market and trends that are or may affect it in the future.

4. Customer Analysis

In this section, you need to analyze your target customers. The business plan has to identify how many customers you are targeting and their psychographic and demographic profiles.

5. Competitor Analysis

This section of your plan identifies your direct and indirect competitors. It explains their strengths and weaknesses.

In your plan, you need to outline the areas in which have a competitive advantage over your competitors.

For instance, having a strategic location or having a unique commodity over your competitors can give you an advantage over them.

6. Marketing Plan

This outlines the company’s marketing and promotions strategies laid out in the business plan.

The marketing plan comprises a  list of the essential products or services that your company sells or intends to sell.

The purpose of a marketing plan is to decide how you will sell your products or services to consumers. The project focuses on key people who are most likely to buy the product.

7. Operations Strategy

Operations strategy specifies the policies and plans for using the organization’s resources to support its long-term competitive strategy.

The role of operations strategy is to provide a plan for the operations function so that it can make the best use of its resources.

8. Financials

In the financials, you will provide forecasted Income Statements, Balance Sheets and Cash Flow Statements for your company for the next five years.

The financial plan is essential because it helps guide the day-to-day decision making of the business. Comparing forecast numbers to actual results yields essential information about the overall financial health and efficiency of the business

9. Management Team

In this section, you will detail the bios of the founder(s) and key employees. Details needed comprise of information on the education, qualifications and experience that you and your management team bring to your small business.

It should be written in a crisp and focused manner. The management team section should help those third parties recognize what sets your business apart from others.

10. Appendix

Finally, in the Appendix, you will include any additional information that supports the rest of your business plan, such as customer lists, store designs, employee agreements.

Related: Starting a Successful Business in Kenya

Benefits of a Business Plan

Several benefits come with creating a business plan. They include.

1.Understanding your market

Creating a business plan makes you understand your market. In researching your industry, customers and competition, you will thoroughly diagnose your marketplace. It will alert you to trends and opportunities you can target that competitors are ignoring.

2. Attracting funding

A business plan is a vital tool to attract funding from potential investors or lenders.

Both investors and lenders get attracted to a well-reasoned plan. Such a strategy gives your company credibility and allows the investor to gauge if they’ll get an appropriate return from their investment.

3. Help Track your progress

When creating your plan, you’ll identify milestones and financial goals and objectives you wish to achieve.

This means that with proper planning, you gain a guide to help you track the progress of the business.

4. Attract others to join your cause

The right business plan can get others, such as employees, partners or advisors, to join your company. If you can document a vision in your policy that is inspiring to others, you can achieve more than even what you projected in the plan.

A good business plan delves into each of the above categories, but it should also accomplish other objectives. Most of all. It should be convincing.

It should provide concrete, factual evidence showing your idea.

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How to write a more effective business plan: Ultimate Guide

free business plans in kenya

Are you looking to write better business plans for your new or existing business?  A good business plan is like a compass, blueprint or roadmap that guides startups and established businesses alike toward success. 

In this comprehensive guide, you will master the process of writing a practical business plan. Whether you’re an aspiring business owner in Nairobi, a tech innovator in Mombasa, or a seasoned entrepreneur in Kisumu, this post is your key to mastering the art of business planning in Kenya.

What is a business plan? 

A business plan is a formal written document that outlines your entrepreneurship or business vision and objectives. It describes in detail the strategies and operations for achieving those objectives. It serves as a long-term roadmap for the organization, providing guidance in marketing, finance, and operational plans

A business plan can also be known as a detailed project report, a loan proposal, a venture plan or an investment prospectus depending on the intended audience.

What is the purpose of writing a business plan?

A Business plan is essential for attracting investors and securing funding, especially for startups. As a management team, it keeps the business owners and managers aligned and focused on achieving the established goals. Other advantages of writing a business plan are;

  • Enables an entrepreneur to fully think through his or her mission, objectives, goals, strategy, and expenses in order to create a well-thought-out long-term vision for your business. 
  • As a planning tool, it helps managers and owners to think about the business in a comprehensive way. 
  • It is a communication tool to express your plans and objectives to your internal and external stakeholders such as workers, customers and lenders.
  • It is a decision-making tool for the managers and staff in day-to-day operations 

Who should write a business plan? 

free business plans in kenya

 It is generally recommended that the entrepreneur, business owner or the management team of the company take the lead in writing the plan. This is because they have firsthand knowledge and understanding of the business, its goals, and its operations. Personally drafting the plan helps you to think through all aspects, and make sure you’re familiar with all details and associated costs. You are also expected by investors and financiers to be accountable, involved and knowledgeable about your business. 

As an entrepreneur, you can work with outside professionals such as business consultants, writers, lawyers or accountants who specialize in business plan development. The professionals can provide valuable insights, expertise, and guidance in creating a comprehensive and well-structured business plan. Besides, they can help ensure that all essential components of a business plan are included.

It is also essential to involve key stakeholders such as investors, partners, or lenders in the business plan writing process. Their input and perspective can contribute to the overall quality and credibility of the plan.

What is the Typical structure for a Business plan?

Key components of a business plan include an executive summary, company description, market analysis, product or service description, marketing strategy, financial projections, and supporting appendix.

Executive Summary: 

This section is your opportunity to grab the attention of investors quickly. It should give a concise summary of your business, highlighting key points such as your unique value proposition, market opportunity, and financial projections.

Business Description: 

Here, you expound on the basics of your business. Discuss its legal structure, location, size, and overall direction. This section helps stakeholders understand the fundamentals of your business.

Business Environment Analysis.

 It involves assessing the internal business and external industry factors affecting your business. Two tools are used in business analysis. PESTLE and SWOT.

PESTLE Analysis

A PESTLE analysis assesses the external factors affecting your business. It covers political, economic, socio-cultural, technical, legal, and environmental aspects. Identifying these factors helps you plan for opportunities and mitigate potential threats. 

SWOT analysis 

SWOT analysis is a strategic planning tool used to assess your business or organization’s situation, evaluate internal and external factors, and develop strategies for future success. The term “SWOT” stands for Strengths, Weaknesses, Opportunities, and Threats, which are the four key elements analyzed in this process

Industry Background Analysis

Understand the industry in which your business operates. Consider factors like geographic scope, industry size, trends, and regulations. Besides, research successful businesses within your industry for insights.

Competitor Analysis

Analyze your competitors, both current and potential. Assess their strengths and weaknesses. This analysis helps you devise strategies to gain a competitive edge.

Market Analysis

Convince investors that you comprehend your target market. Prove that your product or service meets a specific need and has growth potential. Whether your market is local or broader, demonstrate your competitive positioning

Marketing Plan: 

The Marketing Plan outlines how your business intends to attract and retain customers. It’s a crucial part of your business strategy. Here are the key components:

  • Products and/or Services and your Unique Selling Proposition: Describe what you offer and what makes it unique or superior compared to competitors. It is your value proposition.
  • Pricing Strategy: Explain how you will price your products or services. Consider factors like cost, competition, and perceived value.
  • Sales/Distribution Plan: Explain your sales strategy, including the channels you’ll use to reach customers. This could include online sales, partnerships, or brick-and-mortar stores.
  • Advertising and Promotions Plan: Lay out your marketing and advertising strategies. This includes online and offline advertising, social media marketing, email campaigns, and any promotions or discounts you plan to use.

Market research should inform each of these sections to ensure they align with your target audience’s preferences and needs.

Operations Plan

The Operations Plan focuses on the logistics of running your business effectively. It answers essential questions related to day-to-day operations:

  • Roles and Responsibilities: Identify who is responsible for what within your organization, including management roles and key personnel.
  • Daily Activities: Outline the core activities that will keep your business running smoothly. This might include production processes, inventory management, and customer support.
  • Supplier and Vendor Relationships: Describe how you will work with suppliers and vendors, including details on sourcing, procurement, and payment terms.
  • Labour Requirements: Specify your workforce needs, including the number of employees, their roles, and any training requirements.
  • Raw Material Sources: Detail where you’ll obtain the necessary raw materials for your products, including suppliers and backup sources.

The Operations Plan provides a clear roadmap for executing your business strategy and ensures that the day-to-day activities align with your overall goals.

Management Plan

The Management Plan section introduces the team behind the business and provides insight into the structure of business ownership. It’s essential for demonstrating the competency and experience of the team. Here’s how you can organize this section:

  • Ownership Structure: Explain how the business is structured, including details about ownership shares and any partnerships or investors.
  • Internal Management Team: Introduce key members of the management team, their qualifications and roles within the company.
  • External Management Resources: If you’re using external advisors or consultants, briefly describe their roles and expertise.
  • Human Resources Needs: Address the staffing requirements for the business, including hiring plans and any training or development programs.

This section gives readers confidence in the team’s ability to execute the business plan effectively.

Financial Plan

 The Financial Plan is a critical section that demonstrates the financial viability of your business idea. It consists of three primary financial statements:

  • Income Statement (Profit and Loss Statement): Project your revenue and expenses to determine profitability over a specific period (usually three to five years).
  • Cash Flow Projection: Forecast how cash moves in and out of your business to ensure you have adequate liquidity. This helps identify potential cash flow issues.
  • Balance Sheet: Provide a snapshot of your business’s financial position at a specific point in time, detailing assets, liabilities, and equity.

In addition to these statements, include an explanation and analysis of the numbers. This section is crucial for attracting investors and securing financing, as it shows that you’ve thoroughly considered the financial aspects of your business.

Milestones (M&E)

Milestones are crucial for turning your business plan into a practical, actionable roadmap. Create a table or timeline that lists key milestones, budgets, deadlines, and management responsibilities. This helps keep the plan focused and allows for tracking progress as your business grows.

Attachments 

Attachments can include any additional information or documents that support your business plan. This might include market research, legal documents, resumes of key team members, or any other relevant materials that provide more context and credibility to your plan.

FAQS How to Write a Business Plan in  Kenya 

While the length of a business plan can vary, it is generally recommended to keep it concise, typically around 15-25 pages.

Writing a business plan involves thorough research and consideration of the industry, competitors, and potential challenges. It is important to customize the plan to suit your specific business needs.

It is crucial to regularly review and update the business plan as goals are met or changed. This ensures that the plan remains relevant and aligned with the company’s objectives.

Business plans are not only for new businesses but should be maintained by all companies as a strategic tool for growth. It helps businesses stay focused and make informed decisions..

Yes, there are templates available to provide structure and guidance in writing a business plan. However, it is important to customize the plan to meet the specific needs of your business.

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business plans in kenya

To create a successful business plan in Kenya, consider the following steps:

  • Market research: Study the market and understand the demand for the product or service you want to offer.
  • Define your target market: Identify your target customer segment and their needs and preferences.
  • Define your product or service: Clearly define the product or service you want to offer, its unique selling point, and how it will solve the problem of your target market.
  • Financial projections: Establish realistic financial projections, including projected income, expenses, and profit.
  • Marketing and sales strategy: Develop a marketing and sales strategy to reach your target market and generate revenue.
  • Operations plan: Define the operational procedures, resources, and systems you need to run the business efficiently.
  • Risk analysis: Identify and evaluate potential risks to your business and plan strategies to mitigate them.
  • Conclusion: Sum up the key points of your business plan and explain why you believe the business will be successful.

Remember, a business plan should be a living document that evolves as your business grows and changes. Keep it updated regularly to ensure its relevance and accuracy.

A business plan is a comprehensive document that outlines the goals, strategies, and operational plans of a business. It is an important tool for entrepreneurs and small business owners to define their business and map out the path to success. A well-written business plan can also serve as a persuasive tool when seeking funding from investors, banks, or other sources. It demonstrates the viability of the business and provides a clear understanding of the business’s financial and operational needs.

Additionally, a business plan acts as a roadmap, guiding decision-making and tracking progress. It also helps identify potential problems and opportunities, and provides a means for regularly reviewing and adjusting the business’s strategy. In short, a business plan provides a roadmap for success and helps ensure that a business is well-prepared and organized for success.

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BUSINESS PLAN SUPERVISED BY : COLLEGE OF HUMAN REOURCE MANAGEMENT PRESENTED TO : KENYA NATIONAL EXAMINATION COUNCIL IN PARTIAL FULFULLMENT OF THE REQUIREMENT FOR THE AWARD OF DIPLOMA IN HUMAN RESOURCE

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FREE BUSINESS PLANS FOR KENYAN ENTREPRENEURS

Free business plans for kenyan entrepreneurs.

Whether starting a small business or a large enterprise, a business plan is essential for success. It helps you to define your goals, identify your target market, and develop a strategy for achieving your objectives.

Table of Contents

If you’re not sure where to start, don’t worry. There are many free business plan templates and resources available online. In this blog post, we’ll share a few of our favorites.

CHICKEN FARMING FREE BUSINESS PLANS FOR KENYAN ENTREPRENEURS

FREE BUSINESS PLANS FOR KENYAN ENTREPRENEURS

Chicken Butcheries in Kenya: A Comprehensive Guide

Chicken butcheries are becoming increasingly popular in Kenya, as more and more people are turning to chicken as their preferred source of protein. These butcheries offer a wide variety of chicken products, including whole chickens, chicken parts, and processed chicken products.

One of the main advantages of chicken butcheries is that they offer consumers the ability to purchase chicken in different quantities. This is unlike supermarkets, which typically only sell whole chickens or pre-packaged chicken parts. Chicken butcheries allow consumers to purchase the exact amount of chicken they need, which can save them money and reduce food waste.

Another advantage of chicken butcheries is that they often offer fresher chicken than supermarkets. Chicken butcheries typically source their chicken directly from local farmers, which means that the chicken is not refrigerated or frozen for long periods of time. This results in a fresher, tastier product for the consumer.

Finally, chicken butcheries often offer a more competitive price than supermarkets. This is because they have lower overhead costs and are able to pass those savings on to the consumer.

What to Look for in a Chicken Butchery

When choosing a chicken butchery, it is important to consider the following factors:

  • Freshness:  Make sure that the chicken is fresh and has not been refrigerated or frozen for long periods of time. You can check the freshness of the chicken by looking at its color and smell. Fresh chicken should be a pale pink color and have a mild smell.
  • Cleanliness:  The butchery should be clean and well-organized. The staff should be wearing clean clothes and gloves, and the equipment should be clean and sanitary.
  • Variety:  The butchery should offer a wide variety of chicken products, including whole chickens, chicken parts, and processed chicken products.
  • Price:  Compare the prices of different chicken butcheries before you make a purchase.

Chicken butcheries are a great option for consumers who are looking for fresh, high-quality chicken at a competitive price. If you are looking for a chicken butchery in Kenya, be sure to consider the factors listed above when choosing one.

MOTORCYCLE SPARE PARTS FREE BUSINESS PLANS FOR KENYAN ENTREPRENEURS

FREE BUSINESS PLANS FOR KENYAN ENTREPRENEURS

Motorcycle Spare Parts Retail in Kenya: A Comprehensive Guide

Motorcycle spare parts retail is a booming business in Kenya, as the number of motorcycles on the road continues to grow. Motorcycles are a popular and affordable mode of transportation in Kenya, and they are used for a variety of purposes, including commuting, business, and personal transportation.

As a result of the high demand for motorcycles, there is also a high demand for motorcycle spare parts. Motorcycle spare parts retailers play an important role in the Kenyan economy by providing motorcycle owners with the parts they need to keep their motorcycles running smoothly.

Types of Motorcycle Spare Parts

There are a wide variety of motorcycle spare parts available, and the type of parts that are needed will vary depending on the make and model of the motorcycle. However, some of the most common motorcycle spare parts include:

  • Engine parts: Pistons, rings, gaskets, bearings, etc.
  • Electrical parts: Batteries, starters, alternators, spark plugs, etc.
  • Brake parts: Pads, rotors, calipers, etc.
  • Suspension parts: Shocks, forks, bearings, etc.
  • Tires and wheels
  • Body parts: Fairings, seats, lights, etc.

Where to Buy Motorcycle Spare Parts in Kenya

Motorcycle spare parts can be purchased from a variety of sources in Kenya, including:

  • Motorcycle dealerships: Motorcycle dealerships typically have a wide selection of motorcycle spare parts in stock.
  • Motorcycle spare parts shops: There are many motorcycle spare parts shops located throughout Kenya. These shops typically specialize in selling motorcycle spare parts and accessories.
  • Online retailers: There are also a number of online retailers that sell motorcycle spare parts. However, it is important to purchase motorcycle spare parts from reputable online retailers to ensure that you are getting high-quality products.

Tips for Buying Motorcycle Spare Parts

When buying motorcycle spare parts, it is important to keep the following tips in mind:

  • Buy genuine motorcycle spare parts:  Genuine motorcycle spare parts are made specifically for the make and model of your motorcycle. They are also made to the highest quality standards, which means that they are more likely to last longer.
  • Be aware of the different types of motorcycle spare parts:  There are a variety of different types of motorcycle spare parts available, and the type of parts that you need will vary depending on the make and model of your motorcycle. It is important to be aware of the different types of motorcycle spare parts available so that you can purchase the right parts for your needs.
  • Compare prices:  It is important to compare prices before you buy motorcycle spare parts. There are a number of different retailers that sell motorcycle spare parts, and the prices can vary significantly. It is important to compare prices to ensure that you are getting the best deal possible.
  • Ask for help:  If you are not sure what type of motorcycle spare parts you need, or if you have any other questions, be sure to ask for help from a motorcycle mechanic or motorcycle spare parts retailer. They should be able to answer your questions and help you to choose the right motorcycle spare parts for your needs.

Motorcycle spare parts retail is an important part of the Kenyan economy. Motorcycle spare parts retailers play a vital role in keeping motorcycles on the road. If you are looking for motorcycle spare parts in Kenya, be sure to keep the tips above in mind.

GAMING CAFE FREE BUSINESS PLANS FOR KENYAN ENTREPRENEURS

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Starting a gaming cafe business can be a great way to turn your passion for gaming into a profitable business venture. However, there are a few things you need to keep in mind before you get started.

1. Choose the right location.

The location of your gaming cafe is important. You want to choose a location that is easily accessible and has a high footfall. You may also want to consider locating your gaming cafe in a popular entertainment district.

2. Acquire the necessary equipment.

You will need to purchase a variety of equipment for your gaming cafe, including gaming consoles, computers, monitors, and chairs. You will also need to purchase games and other software.

3. Set up your gaming cafe.

Once you have acquired the necessary equipment, you need to set up your gaming cafe. This includes arranging the furniture, setting up the gaming consoles and computers, and installing the games.

4. Promote your gaming cafe.

Once your gaming cafe is set up, you need to promote it to potential customers. You can do this through online and offline marketing channels. You may also want to offer discounts and promotions to attract customers.

5. Manage your gaming cafe.

Once your gaming cafe is up and running, you need to manage it effectively. This includes hiring and training staff, keeping the equipment in good condition, and tracking your finances.

CAR WASH FREE BUSINESS PLANS FOR KENYAN ENTREPRENEURS

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The car wash business is a booming industry in Kenya, as more and more people are turning to cars as their preferred mode of transportation. Kenyans are also becoming more aware of the importance of maintaining their cars in good condition, and car washes play an important role in this.

There are a number of different types of car washes in Kenya, ranging from small, hand-operated car washes to large, automated car washes. The type of car wash that you choose will depend on your budget, your needs, and your preferences.

How to Start a Car Wash Business in Kenya

If you are interested in starting a car wash business in Kenya, there are a few things you need to do:

  • Choose a location:  The location of your car wash is important. You want to choose a location that is easily accessible and has a high footfall. You may also want to consider locating your car wash in a popular commercial area.
  • Acquire the necessary equipment:  You will need to purchase a variety of equipment for your car wash, including pressure washers, sponges, brushes, and cleaning products. You may also need to purchase specialized equipment, such as a vacuum cleaner or a tire shine machine.
  • Set up your car wash:  Once you have acquired the necessary equipment, you need to set up your car wash. This includes arranging the equipment, setting up the cleaning area, and installing signage.
  • Promote your car wash:  Once your car wash is set up, you need to promote it to potential customers. You can do this through online and offline marketing channels. You may also want to offer discounts and promotions to attract customers.
  • Manage your car wash:  Once your car wash is up and running, you need to manage it effectively. This includes hiring and training staff, keeping the equipment in good condition, and tracking your finances.

SUPERMARKET SHELF SPACE FREE BUSINESS PLANS FOR KENYAN ENTREPRENEURS

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Supermarket shelf space is a valuable commodity in Kenya, as it is in most other countries. Supermarkets are constantly competing for customers, and one of the ways they do this is by offering a wide variety of products. This means that they have limited shelf space to work with, and they need to make sure that they are using it wisely.

How Supermarkets Allocate Shelf Space

Supermarkets allocate shelf space based on a variety of factors, including:

  • Product popularity:  Supermarkets will allocate more shelf space to products that are popular with customers.
  • Profit margin:  Supermarkets will allocate more shelf space to products that have a high profit margin.
  • Brand recognition:  Supermarkets will allocate more shelf space to products from well-known brands.
  • Supplier relationships:  Supermarkets often have close relationships with certain suppliers, and they may be more likely to allocate shelf space to products from those suppliers

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The gas(LPG) retail business is a growing business in Kenya, as more and more people are turning to LPG as their preferred cooking fuel. LPG is a clean, efficient, and convenient cooking fuel, and it is becoming increasingly popular in both urban and rural areas.

To start a gas(LPG) retail business in Kenya, you will need to:

  • Obtain the necessary licenses and permits.  You will need to obtain a license from the Energy and Petroleum Regulatory Authority (EPRA) to operate a gas(LPG) retail business. You will also need to obtain a business permit from your local county government.
  • Secure a location for your business.  The location of your business is important. You want to choose a location that is easily accessible and has a high footfall. You may also want to consider locating your business in a popular commercial area.
  • Purchase the necessary equipment.  You will need to purchase a variety of equipment for your gas(LPG) retail business, including gas cylinders, scales, and delivery trucks.
  • Find a reliable supplier.  You will need to find a reliable supplier of gas cylinders. You can find suppliers through online directories or by contacting gas companies directly.
  • Promote your business.  Once your business is up and running, you need to promote it to potential customers. You can do this through online and offline marketing channels. You may also want to offer discounts and promotions to attract customers.

The 6 businesses mentioned above, chicken butcheries, motorcycle spare parts retail, gaming cafe, and gas(LPG) retail, are all growing businesses in Kenya. There is a high demand for these products and services, and there is a lot of potential for profit.

However, it is important to note that starting a business in any industry is not easy. It takes hard work, dedication, and a willingness to learn. It is also important to have a good understanding of the Kenyan market and the specific needs of your target customers.

If you are serious about starting a business in any of the industries mentioned above, I encourage you to do your research and develop a sound business plan. You should also consider talking to other business owners in these industries to get their advice and insights.

With careful planning and execution, you can start a successful business in any of these industries.

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Last updated on February 27th, 2023 at 05:16 am

So you want to start an online business in Kenya but don’t have the money to do it? No problem. There are plenty of ways for you to get started without any cash. 

Whether you’re looking for a home-based opportunity or something more hands-on, I’m sure there’s something here that will tickle your fancy!

This is a blog post about how someone can start an online business with no money in Kenya. 

It highlights some of the best opportunities out there and provides some tips on what steps one should take first in order to achieve their goal.

So, here are the ideas and how to get started;

1). Sell your unwanted items on PigiaMe.

Selling online is a great way to get started and it’s really simple too! All you need to do is list the item, set a price (and shipping cost), then sit back and wait for someone to order it. 

Once they have ordered it all you have got to do is package up the item and send it off to your customer.

The best part? 

You can sell practically anything on PigiaMe or Jiji ! 

What’s more, you don’t have to list in a set category – if anyone is looking for something that has been sold out at their local store they’ll probably search through the electronics or fashion section of jiji too so there’s a good chance they’ll find what you’re selling. 

If not, there are plenty of other auctions out there so don’t give up just yet!

2). Dropshipping

What is dropshipping in Kenya? 

Well, it’s a business model that enables you to sell items without holding any stock. All of your products are stored in a warehouse and then delivered as soon as a customer receives an order. 

This gives the impression that you have all sorts of different products available but really they’re just being shipped from one location!

Dropshipping is a great way to get started because it doesn’t require you to have any stock and you can start with no money in Kenya. 

Instead, your supplier will send the product directly to your customer once they’ve ordered it from you which means no storage costs for you!

There are hundreds of suppliers out there who provide this service so finding one can be easy but make sure that when choosing them, their products are in line with what you want – if not then chances are customers won’t find what they’re looking for. 

Also, look at how much commission or fees they charge and compare these against other suppliers as sometimes paying more isn’t worth it just yet until you see how successful your business becomes. 

Once again though, start small building up trust before committing yourself to larger orders.

Check the best online business ideas in Kenya

3). Affiliate Marketing

Affiliate marketing in Kenya is one of the best online business in Kenya without registration fee.

You might have heard of it before or you may not be sure what it is. It’s actually quite simple to understand.

Essentially, someone will promote a product for another person (the affiliate). 

If the customer clicks on their link and buys that product then the original vendor pays the affiliate commission.

How can I start?

There are loads of affiliate programs in Kenya but for this to work you need a website or blog because that will be the platform where people can click on your link and buy the product. 

You don’t have to write any content yourself – it’s best if you find other authors who already produce good material and link their articles back to the vendor.

What products should I promote?

This is where you have to be careful because there are loads of affiliate programs out there who will pay different amounts for sales. 

You need to pick a niche that interests you and then find the best product in that area – it doesn’t matter if the commission isn’t as high as others but remember, your readers will want to buy something that is high quality and will really benefit them.

4). Information Products

Selling digital products is one best online business in Kenya without registration fee.

Maybe you are a whizz at something – maybe it’s baking, drawing or sewing. 

Perhaps you’ve created a new recipe that everyone loves and want to share this with others who haven’t tried it yet. 

You can do this through creating information products!

An information product is basically anything digital such as an ebook, software program or video series that you can sell to others.

How do I get started?

The best place is on the web – there are plenty of sites that will allow you to create your own ebook with no hassle at all and when you’ve finished it, they’ll help distribute it through their online stores which mean more people will see what you have created.

If you’re not confident in writing your own ebook then you can find some great writers on sites like Fiverr or Upwork who will be able to help.

5). Freelance writer

A freelance writer is someone who writes for others online. 

Whether it’s writing blog posts, editing documents or even ghostwriting entire books – there are plenty of opportunities out there to make some extra cash!

It is one of my fave online businesses to start with no money in Kenya.

The most important element in becoming a successful freelancer is having samples of your work available and the best way to show these off is through creating yourself an author website (which can be free). 

You’ll need to find buyers too which you can do by looking at job boards on popular sites such as Upwork, Freelancer & PeoplePerHour. 

As with any business opportunity though, word-of-mouth will help bring customers so don’t forget about asking friends or family if they have anyone that could use your services!

6). Social Media Management

Here is another one of the best online business in Kenya without registration fee. 

If you’ve got a good handle on social media in Kenya and enjoy engaging with people online, this could be an option for you. 

Many businesses are looking to hire someone who can help them manage their presence across different platforms – from Facebook, Twitter to Instagram. 

You may also find that some of your friends or family members need help when it comes to using social media effectively themselves. 

Offer up your services as a one-off “tune-up” session (e.g., a quick review of how they’re doing) which might lead to larger projects if things work well together! 

One way in which companies look at hiring influencers is through brand ambassadorships in Kenya where there’s no involved but the brands will provide you with free products in return for showcasing them to your audience. 

This is an area where influencer marketing has started to gain ground, and there are more businesses looking at this aspect of social media management than ever before.

You can also try joining online forums like Reddit or LinkedIn groups which you think would be relevant to your profession – monitor these communities regularly (ideally every day) so that you’re always up-to-date on what’s going on within the industry/community? 

Wherever possible, make sure that all posts made publicly by you about a business’ brand support their overall mission statement too – if they mention wanting to help people live healthier lifestyles, for example, share content related to healthy living whenever possible! 

7). Taking surveys or participating in market research studies

Another one of the best online business in kenya without registration fee.

These sites allow users to take surveys or test new products for free in exchange for providing their opinions and feedback, which companies then use to improve existing products/services, help with marketing campaigns, etc.

You can sign up on these sites directly through your browser but if you want access to the best paid survey opportunities it’s worth spending a few dollars per month on an account that gives you instant access – Try;

  • Paid Surveys Kenya
  • Opinion Space
  • PaidViewPoint
  • GlobalTestMarket

Once subscribed (it only takes seconds) simply log into one of these accounts whenever you’re online and visit any of the featured survey destinations within it; each destination will have its own rules regarding qualification criteria so make sure before participating in anything that all tasks have been completed. 

For example, some surveys may require you to be a US resident or have reached a certain age before being allowed to participate in them, while others are open to everyone!

If this is something that appeals but sounds too good to be true – it’s not! 

Most of these survey sites in Kenya are free and only ask for your basic information (which can always be changed later on if needed) so they’re one of the safest ways out there when it comes to making money online without paying anything in Kenya. 

8). Blogging

Blogging is an online activity that allows individuals to share opinions, thoughts, and experiences on various topics.

It is a digital platform for people who want to express themselves and engage in conversations with other users from around the world.

Blogging can be used as a powerful marketing tool for businesses looking to reach new customers and build their brand.

To begin blogging in Kenya, all you need is an idea of what you would like to write about and a platform where you can post your content.

Popular blog-hosting websites such as WordPress, Wix or Weebly provide easy-to-use tools that allow anyone to start writing right away.

Once you have chosen a topic and created content, it’s important to promote your posts across social media channels in order to reach new readership.

How can I make money?

One way to make money blogging in Kenya is by using affiliate marketing. This involves promoting products or services that are related to your blog’s topic, and earning a commission when someone makes a purchase.

You can create and sell digital products such as e-books or courses, or accept donations from readers who appreciate your work.

Related: How To Start A Blog In Kenya: Ultimate Guide

How to start an online business for free in Kenya

Starting an online business in Kenya is an exciting opportunity, especially with the growing internet penetration in the country.

Here are some steps to start an online business for free in Kenya:

  • Choose a business idea: Identify what you want to sell or offer online. Think about your skills, passions, and interests. Look at what is trending in the market and what has a high demand.
  • Conduct market research: Research your target market to know their preferences and needs. Look at your competition to find gaps in the market and identify opportunities to differentiate yourself.
  • Create a business plan: Write a simple business plan outlining your business goals, target market, marketing strategy, and financial projections. This will help you stay focused and organized.
  • Choose a business name: Pick a name that is catchy, memorable, and relevant to your business. Check if the domain name is available and register it.
  • Build your online presence: Create social media profiles for your business on platforms like Facebook, Twitter, and Instagram. Use them to promote your products/services, engage with your customers, and build your brand.
  • Create a website: You can create a free website using platforms like WordPress, Wix, or Weebly. Make sure your website is user-friendly, mobile responsive, and has clear and concise information about your business.
  • Set up payment options: Research different payment options available in Kenya and choose the one that works best for your business. Some options include M-Pesa, PayPal, and credit/debit cards.
  • Start selling: Once your website is set up, start promoting your products/services on social media and other online platforms. Engage with your customers and build your brand reputation.

Remember that starting an online business takes time and effort, but with persistence and dedication, you can build a successful business.

Final thoughts

There are so many online businesses you can start with no money in Kenya – there’s really nothing stopping you.

It all comes down to how creative people want to be and whether or not they’re willing to put in the work too (it won’t always come easy). 

If anyone needs help, please contact me through my website!

There’s no excuse for anyone to start an online business in Kenya with little money because there are so many products out there that don’t cost the earth! If you want something cheap and easy – perhaps try creating a blog, developing some content, and learning about affiliate marketing (you could even use dropshipping if it interests you). 

There’s also nothing stopping people from starting off small by selling their old stuff through eBay or just sharing recipes on Youtube instead of purchasing expensive software programs!

As you can see, there are so many opportunities out there to get started without having the money to do it! 

Just remember that starting off small is key and will allow you to test your business idea before making any major investments or decisions. 

So don’t give up just yet – once you’re ready I’m sure these ideas will help kickstart your new career as an entrepreneur venturer!

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Britam unveils Biashara Network to empower small businesses

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NAIROBI, Kenya, Feb 16 – Britam has unveiled the Biashara Network, which seeks to support micro, small, and medium enterprises (MSMEs) in the country.

The insurer says that it will provide them with resources, ensuring MSMEs access to finance as well as markets, which has led to the closure of a number of them.

Its CEO, Tom Gitogo, said that MSMEs play a critical role in the country’s economy as they contribute over 305 percent to the GDP and employ millions of Kenyans.

This forum will serve as a collaborative platform, bringing together industry experts, professionals, and peers to address key challenges and share invaluable insights for business success,” he said.

Gitogo emphasized the need for SMEs to embrace technology, digital marketing, and e-commerce to bolster their profit margins.

On her part, Kenya Association of Manufacturers Head of Consulting and Business Development Joyce Njogu stressed the need for a paradigm shift in thinking anchored on assisting Keyan MSMEs beyond local markets.

“To assist Kenyan SMEs, we must think beyond local markets and embrace both regional and international opportunities, including the EAC, COMESA and African free Continental Trade Area markets,” said Njogu.

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KPA withdraws end-to-end logistics plan

Clearing agents had opposed the move saying it would lead to closure of local companies..

•The decision by KPA to back-pedal comes as a huge relief to SGR last mile operators who were bound to lose business. 

•KPA had intended to have goods delivered to the doorstep of a client through a bill of lading or merchant haulage, at an extra fee, giving shipping lines an upper hand.

KPA managing director William Ruto, Transport Cabinet Secretary Kipchumba Murkomen and KPA chairman Benjamin Tayari at the agency's headquarters on Tuesday, December 19, 2023.

Kenya Ports Authority has finally bowed to pressure and withdrawn plans to offer end-to-end logistics services, in partnership with Chinese firm and a section of private players.

This follows a strong opposition from local clearing agents, through their lobby- Kenya International Freight and Warehousing Association (Kifwa), who have for the past month raised concerns over the authority’s plans.

KPA had late last year issued a tender as it sought to partner with foreign companies including shipping lines, to tap into the last-mile logistics business.

Managing director William Ruto had earlier told the Star that the move, which targeted the transit markets, was meant to weed out brokers and cut freight costs.

The decision, he said, had been informed by industry trends where traders, mainly importers, are exploited by brokers who apart from increasing the final cost of freight, at most times fail to deliver cargo on time.

This leads to high demurrage charges and increased freight costs, with the delays in delivering goods negatively impacting businesses and the Port of Mombasa-Northern Corridor competitiveness.

KPA hence had intended to have goods delivered to the doorstep of a client straight from the Port of Mombasa either through a bill of lading or merchant haulage, at an extra fee, giving shipping lines an upper hand over local firms.

It had engaged Chinese international container transportation and shipping company –COSCO Shipping Lines, a subsidiary of COSCO Shipping Holdings.

“We want to give them an option where importers can bypass brokers and ensure timely delivery and returns which means lower freight costs and avoiding demurrage costs. We are just facilitating,” Ruto had indicated.

However, Kifwa opposed the move, amid concern from other port stakeholders that the move was skewed to favour specific companies, with foreign companies gaining more at the expense of local players, some of whom would have been forced to fold.

It also emerged that KPA management had bypassed the board in making key decisions in the process.

“There has not been any concurrence....influential people are behind the scheme which stands to benefit some specific companies,” an internal source had told the Star.

Last week, clearing and forwarding agents threatened to paralyse ports and border operations unless KPA withdrew plans to venture into transport logistics.

The move had the potential of hitting up to 1,200 clearing and forwarding companies, transporters, and other cargo handlers at the Port of Mombasa and the Northern Corridor, which mainly serves Uganda, South Sudan, DR Congo, Burundi and Rwanda.

It was also a threat to the Standard Gauge Railway which has over 100 last-mile contracts with transporters picking cargo from the Nairobi and Naivasha Inland Container Depots.

The decision by KPA to back-pedal hence comes as a huge relief to SGR last mile operators who were bound to lose business. 

Many vehicular transporters who ferry goods from the Embakasi and Naivasha inland container depots, after goods arrive by SGR freight, had cried foul after the announcement to involve a Chinese firm in the end-to-end delivery of cargo.

The firms had started preparing a petition to be presented in Parliament to stop the implementation, which would have given directive exclusive rights to a Chinese firm without following due process.

The Chinese firm has no transport and logistics experience in the business, they had indicated.

A meeting held on Tuesday between KPA, Kifwa, Kenya Transporters Association, shipping lines and other port stakeholders has since seen the authority withdraw the plans.

“The tender floated by KPA for last-mile delivery has been cancelled or rather withdrawn,” an official familiar with the meeting’s outcome told the Star yesterday, bringing to an end the plans by KPA to cash in on clearing and logistics business.

KPA has indicated the tender was “unresponsive.”

Kifwa national chairman Roy Mwanthi said: “ It was practically impossible for KPA to do what they wanted to do. Apart from going outside their mandate of operating the ports, it would have been against the Presidential directive on ensuring the port benefits locals and creates jobs.”

Meanwhile, KPA has been asked to negotiate with shipping lines to bring down “destination charges,” which are making Mombasa uncompetitive.

While Dar es Salaam charges an average of $100 per container on destination charges, Mombasa Port users are parting with between $250 and up to $700, which has seen Mombasa lose out to the neighbouring port.

Kenya Maritime Authority has called for several measures to address “the prevailing high cost of destination charges” at the port of Mombasa and improve the ease of doing business.

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How to Write a Wines and Spirits Business Plan in Kenya [Free Template]

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How to Write a Wines and Spirits Business Plan in Kenya [Free Template]

If you’re looking to venture into the wines and spirits business in Kenya, having a well-crafted business plan can significantly expedite the realization of your dreams.

While it is possible to start and run your wines and spirits business without a plan, creating one can set your establishment apart from the competition and increase your chances of success. 

However, crafting a business plan from scratch can be a daunting task, especially if you lack prior experience in entrepreneurship or finance.

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Fortunately, a ready-made wines and spirits business plan template , like the one I am going to provide below, can be an invaluable roadmap to guide you in developing a comprehensive business plan for your liquor business.

What is a Wines and Spirits Business Plan in Kenya

A business plan is a written document that outlines your objectives and goals for your business, as well as the strategies you intend to employ to achieve them. Much like a roadmap, this plan will chart your course from the inception of your wines and spirits business to a stage where it can thrive and generate profits. It encompasses your marketing, financial forecasts, goals, and strategies.

Whether you envision starting a small boutique wines and spirits shop or plan to establish a large-scale business, this document will prove indispensable in charting your path to success.

The Importance of a Wines and Spirits Business Plan in Kenya

There are several compelling reasons why you need a business plan for your wines and spirits business:

  • Clarity: A well-structured business plan helps you clearly define your business’s objectives and what you hope to achieve with your wines and spirits venture.
  • Goal Setting: It enables you to set achievable and measurable goals while identifying potential obstacles that may impede your progress.
  • Strategy: Your business plan will help you devise a clear and effective strategy to attract customers and ensure profitability.
  • Progress Tracking: With a business plan, you can monitor and measure your business’s progress, making adjustments as necessary to achieve your desired outcomes.
  • Funding: A solid business plan can be instrumental in securing external funding from investors or financial institutions.
  • Team Alignment: It keeps your team focused on the same business objectives and goals.
  •  Financial Planning: You can gain a deeper understanding of the financial requirements to start and sustain your wines and spirits business.
  • Competition Analysis: You’ll be able to study your competitors and develop strategies to outperform them.
  • Marketing Strategies: Effective marketing strategies are vital for your wines and spirits business, and a business plan can help you devise the best approaches to reach your target audience.
  •  Risk Management: Through thoughtful planning, you can minimize the chances of encountering risks that could lead to financial losses.

Why is This Business Plan Template Important?

Writing a business plan from scratch can be overwhelming and time-consuming. This template provides several advantages:

  • Time-Saving: Using the template significantly reduces the time required to draft your business plan.
  • Relevant Information: It helps you focus on essential elements that matter most for your wines and spirits business.
  • Clarity: The template gives you a clear framework of what to include in your plan.

Think of this template as your guiding compass, steering you towards a comprehensive and effective business plan for your wines and spirits enterprise.

Types of Wines and Spirits Business Plans in Kenya

When crafting a wines and spirits business plan, you have two main options to choose from:

  • Traditional business plan
  • Lean business plan

1. Traditional Business Plan

The traditional business plan is a comprehensive format, often spanning several pages. It is ideal for large-scale wines and spirits businesses seeking external funding.

Sections commonly included in a traditional business plan:

  • Executive Summary
  • Company Description
  • Product or Service Description
  • Market Analysis
  • Organization and Management Team
  • Marketing and Sales
  • Financial Projections

You can tailor the traditional business plan to suit your specific needs and objectives. For instance, if you require funding or desire a detailed roadmap for your business’s growth, focus on the relevant sections.

Full Wines and Spirits Business Plan Template [FREE]

Business plan template

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2. Lean Business Plan

The lean business plan is a condensed version of the conventional plan, typically presented as a one-page table summary. It serves as an action plan or outline for starting your wines and spirits business and is primarily for internal use by your team.

Key sections to include in a lean wines and spirits business plan include:

  • Identity: Briefly describe your business.
  • Problem: Explain the problem your business aims to solve.
  • Solution: Describe your unique products/services and the solution they offer.
  • Competition: Analyze competitors, their strengths, and weaknesses.
  • Expenses: Outline the startup costs for your wines and spirits business.
  • Target Markets: Identify your customer base.
  • Marketing Activities: Specify your marketing strategies and related costs.
  • Sales Channels : Describe how you’ll reach your customers.
  • Revenue Streams: Explain how your wines and spirits business will generate income.
  • Partners and Key Resources: Identify essential collaborators and resources.
  • Team : Introduce the people who will play key roles in your business.
  • Milestones: Outline significant steps and milestones for your wines and spirits venture.

The choice between a lean and traditional business plan depends on the size and complexity of your wines and spirits business and the purpose of the plan.

DOWNLOAD LEAN TEMPLATE

When Not to Use this Template

While templates can accelerate the completion of your business plan, there are situations where it may not be ideal, especially for large businesses or startups seeking detailed reporting. This template provides limited instructions that may not be comprehensive enough for big businesses requiring external funding.

If your wines and spirits business falls into this category, it may be best to seek professional assistance in creating a tailored business plan. Otherwise, if you find the template suitable for your needs, you can download either the lean or traditional wines and spirits business plan template to commence your entrepreneurial journey.

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L.K. Nathans

I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

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Free business plan template (with examples)

Alan Bradley

Sierra Campbell

Sierra Campbell

“Verified by an expert” means that this article has been thoroughly reviewed and evaluated for accuracy.

Updated 3:37 a.m. UTC Feb. 12, 2024

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Starting a business can be a daunting undertaking. As with so many large projects, one of the most difficult challenges is just getting started, and one of the best ways to start is by putting together a plan. A plan is also a powerful tool for communication and can serve as a cornerstone for onboarding new partners and employees or for demonstrating your philosophy and priorities to potential collaborators. 

A solid business plan will not only provide a framework for your business going forward but will also give you an early opportunity to organize and refine your thoughts and define your mission statement, providing a guidepost that can serve as a beacon for your business for years to come. We’ve provided a business plan template below to help guide you in the creation of your new enterprise.

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Business plan template

What should a business plan include?

Regardless of the type of business you own or the products and services you provide, every business plan should include some core elements:

  • Mission statement. The definition and executive summary of your business.
  • Market analysis. A breakdown of the market segment and customers you hope to reach, built through primary (gathered by you) and secondary (gathered from outside sources) research.
  • Organization and logistics. The nuts and bolts of how your business is operated
  • Products or services. What your company provides its customers.
  • Advertising and marketing. How you intend to get your products in front of your customers.
  • Forecasting. Revenue forecasting for partners or potential investors.

Why do you need a business plan?

A business plan is a framework for success. It provides a number of key benefits:

  • Structure. The outline around which to design your business.
  • Operational guidance. A signpost for how to run your business from day to day.
  • Expansion. A vision for the future growth of your enterprise.
  • Definition. A platform to consider every element of your business and how best to execute your plans for them.
  • Collaboration. A synopsis of what’s exceptional about your business and a way to attract funding, investment or partnerships.
  • Onboarding. An efficient summary of your business for new or potential employees.

Business plan examples

We’ve created two fictional companies to illustrate how a business might use a business plan to sketch out goals and opportunities as well as forecast revenue.

Bling, Incorporated

Our first hypothetical example is a jewelry and accessory creator called Bling, Incorporated. A hybrid business that manufactures its products for sale both online and through physical retail channels, Bling’s mission statement is focused on transforming simple, inexpensive ingredients into wearable statement pieces of art. 

Market analysis includes gathering data around sourcing sustainable, inexpensive components, aesthetic trends in fashion and on which platforms competitors have had success in advertising jewelry to prospective customers. Logistics include shipping products, negotiating with retailers, establishing an e-commerce presence and material and manufacturing costs. 

Bling, Incorporated advertises initially through social platforms like TikTok and Facebook, as well as with Google AdSense, with plans to eventually expand to television advertising. Revenue forecasting is structured around a low overhead on the basis of inexpensive materials, no dedicated storefront and broad reach through digital platforms.

Phaeton Custom Cars

Phaeton is a custom car builder and classic car restoration business with a regional focus and reach. Its mission statement defines it as a local, family-owned business serving a community of auto enthusiasts and a broader regional niche of collectors. 

Market analysis breaks down the location and facilities of other competitor shops in the region as well as online communities of regional car enthusiasts likely to spend money on custom modifications or restoration projects. It also examines trends in valuations for custom parts and vintage cars. Logistics include pricing out parts and labor, finding skilled or apprentice laborers and mortgaging a garage and equipment. 

Phaeton advertises in regional publications, at local events and regional car shows and online through Facebook and Instagram, with an emphasis on a social presence highlighting their flashiest builds. Revenue forecasting is built around a growing reputation and high-value commissions.

Frequently asked questions (FAQs)

A business plan may not be a prerequisite for every type of business, but there are few businesses that wouldn’t benefit from one. It can serve as an important strategic tool and help crystalize a vision of your business and its future.

Business plans do just that: they help you plan the future of your business, serve as a platform to brainstorm ideas and think through your vision and are a great tool for showcasing why your business works to potential investors or partners.

Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.

Blueprint has an advertiser disclosure policy . The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.

Alan Bradley

Alan is an experienced culture and tech writer with a background in newspaper reporting. His work has appeared in Rolling Stone, Paste Magazine, The Escapist, PC Mag, PC Gamer, and a multitude of other outlets. He has over twenty years of experience as a journalist and editor and is the author of the urban fantasy novel The Sixth Borough.

Sierra Campbell is a small business editor for USA Today Blueprint. She specializes in writing, editing and fact-checking content centered around helping businesses. She has worked as a digital content and show producer for several local TV stations, an editor for U.S. News & World Report and a freelance writer and editor for many companies. Sierra prides herself in delivering accurate and up-to-date information to readers. Her expertise includes credit card processing companies, e-commerce platforms, payroll software, accounting software and virtual private networks (VPNs). She also owns Editing by Sierra, where she offers editing services to writers of all backgrounds, including self-published and traditionally published authors.

How to start a small business: A step-by-step guide

How to start a small business: A step-by-step guide

Business Eric Rosenberg

CDC plans to drop five-day covid isolation guidelines

free business plans in kenya

Americans who test positive for the coronavirus no longer need to routinely stay home from work and school for five days under new guidance planned by the Centers for Disease Control and Prevention.

The agency is loosening its covid isolation recommendations for the first time since 2021 to align it with guidance on how to avoid transmitting flu and RSV, according to four agency officials and an expert familiar with the discussions.

CDC officials acknowledged in internal discussions and in a briefing last week with state health officials how much the covid-19 landscape has changed since the virus emerged four years ago, killing nearly 1.2 million people in the United States and shuttering businesses and schools. The new reality — with most people having developed a level of immunity to the virus because of prior infection or vaccination — warrants a shift to a more practical approach, experts and health officials say.

“Public health has to be realistic,” said Michael T. Osterholm, an infectious-disease expert at the University of Minnesota. “In making recommendations to the public today, we have to try to get the most out of what people are willing to do. … You can be absolutely right in the science and yet accomplish nothing because no one will listen to you.”

The CDC plans to recommend that people who test positive for the coronavirus use clinical symptoms to determine when to end isolation. Under the new approach, people would no longer need to stay home if they have been fever-free for at least 24 hours without the aid of medication and their symptoms are mild and improving, according to three agency officials who spoke on the condition of anonymity to share internal discussions.

Here is the current CDC guidance on isolation and precautions for people with covid-19

The federal recommendations follow similar moves by Oregon and California . The White House has yet to sign off on the guidance that the agency is expected to release in April for public feedback, officials said. One agency official said the timing could “move around a bit” until the guidance is finalized.

Work on revising isolation guidance has been underway since last August but was paused in the fall as covid cases rose. CDC director Mandy Cohen sent staff a memo in January that listed “Pan-resp guidance-April” as a bullet point for the agency’s 2024 priorities.

Officials said they recognized the need to give the public more practical guidelines for covid-19, acknowledging that few people are following isolation guidance that hasn’t been updated since December 2021. Back then, health officials cut the recommended isolation period for people with asymptomatic coronavirus from 10 days to five because they worried essential services would be hobbled as the highly transmissible omicron variant sent infections surging. The decision was hailed by business groups and slammed by some union leaders and health experts.

Covid is here to stay. How will we know when it stops being special?

The plan to further loosen isolation guidance when the science around infectiousness has not changed is likely to prompt strong negative reaction from vulnerable groups, including people older than 65, those with weak immune systems and long-covid patients, CDC officials and experts said.

Doing so “sweeps this serious illness under the rug,” said Lara Jirmanus, a clinical instructor at Harvard Medical School and a member of the People’s CDC, a coalition of health-care workers, scientists and advocates focused on reducing the harmful effects of covid-19.

Public health officials should treat covid differently from other respiratory viruses, she said, because it’s deadlier than the flu and increases the risk of developing long-term complications . As many as 7 percent of Americans report having suffered from a slew of lingering covid symptoms, including fatigue, difficulty breathing, brain fog, joint pain and ongoing loss of taste and smell, according to the CDC.

The new isolation recommendations would not apply to hospitals and other health-care settings with more vulnerable populations, CDC officials said.

While the coronavirus continues to cause serious illness, especially among the most vulnerable people, vaccines and effective treatments such as Paxlovid are available. The latest versions of coronavirus vaccines were 54 percent effective at preventing symptomatic infection in adults, according to data released Feb. 1, the first U.S. study to assess how well the shots work against the most recent coronavirus variant. But CDC data shows only 22 percent of adults and 12 percent of children had received the updated vaccine as of Feb. 9, despite data showing the vaccines provide robust protection against serious illness .

Coronavirus levels in wastewater i ndicate that symptomatic and asymptomatic infections remain high. About 20,000 people are still hospitalized — and about 2,300 are dying — every week, CDC data show. But the numbers are falling and are much lower than when deaths peaked in January 2021 when almost 26,000 people died of covid each week and about 115,000 were hospitalized.

The lower rates of hospitalizations were among the reasons California shortened its five-day isolation recommendation last month , urging people to stay home until they are fever-free for 24 hours and their symptoms are mild and improving. Oregon made a similar move last May.

California’s state epidemiologist Erica Pan said the societal disruptions that resulted from strict isolation guidelines also helped spur the change. Workers without sick leave and those who can’t work from home if they or their children test positive and are required to isolate bore a disproportionate burden. Strict isolation requirements can act as a disincentive to test when testing should be encouraged so people at risk for serious illness can get treatment, she said.

Giving people symptom-based guidance, similar to what is already recommended for flu, is a better way to prioritize those most at risk and balance the potential for disruptive impacts on schools and workplaces, Pan said. After Oregon made its change, the state has not experienced any disproportionate increases in community transmission or severity, according to data shared last month with the national association representing state health officials.

California still recommends people with covid wear masks indoors when they are around others for 10 days after testing positive — even if they have no symptoms — or becoming sick. “You may remove your mask sooner than 10 days if you have two sequential negative tests at least one day apart,” the California guidance states.

It’s not clear whether the updated CDC guidance will continue to recommend masking for 10 days.

Health officials from other states told the CDC last week that they are already moving toward isolation guidelines that would treat the coronavirus the same as flu and RSV, with additional precautions for people at high risk, said Anne Zink, an emergency room physician and Alaska’s chief medical officer.

Many other countries, including the United Kingdom, Denmark, Finland, Norway and Australia, made changes to isolation recommendations in 2022. Of 16 countries whose policies California officials reviewed, only Germany and Ireland still recommend isolation for five days, according to a presentation the California public health department gave health officials from other states in January. The Singapore ministry of health, in updated guidance late last year, said residents could “return to normal activities” once coronavirus symptoms resolve.

Even before the Biden administration ended the public health emergency last May, much of the public had moved on from covid-19, with many people having long given up testing and masking, much less isolating when they come down with covid symptoms.

Doctors say the best way for sick people to protect their communities is to mask or avoid unnecessary trips outside the home.

“You see a lot of people with symptoms — you don’t know if they have covid or influenza or RSV — but in all three of those cases, they probably shouldn’t be at Target, coughing, and looking sick,” said Eli Perencevich, an internal medicine professor at the University of Iowa.

Coronavirus: What you need to know

New covid variant: The United States is in the throes of another covid-19 uptick and coronavirus samples detected in wastewater suggests infections could be as rampant as they were last winter. JN.1, the new dominant variant , appears to be especially adept at infecting those who have been vaccinated or previously infected. Here’s how this covid surge compares with earlier spikes .

Covid ER visits rise: Covid-19, flu and RSV are rebounding in the United States ahead of the end-of-year holidays, with emergency room visits for the three respiratory viruses collectively reaching their highest levels since February.

New coronavirus booster: The Centers for Disease Control and Prevention recommends that anyone 6 months or older get an updated coronavirus shot , but the vaccine rollout has seen some hiccups , especially for children . Here’s what you need to know about the new coronavirus vaccines , including when you should get it.

  • CDC plans to drop five-day covid isolation guidelines February 13, 2024 CDC plans to drop five-day covid isolation guidelines February 13, 2024
  • Is this covid surge really the second biggest? Here’s what data shows. January 12, 2024 Is this covid surge really the second biggest? Here’s what data shows. January 12, 2024
  • Covid kills nearly 10,000 in a month as holidays fuel spread, WHO says January 11, 2024 Covid kills nearly 10,000 in a month as holidays fuel spread, WHO says January 11, 2024

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Strange News

It's a leap year. how will you be spending your extra day.

free business plans in kenya

Feb. 29 only happens every four years. How will you spend it? Tribune News Service via Getty Images hide caption

Feb. 29 only happens every four years. How will you spend it?

2024 is a Leap Year, meaning it has one extra day: Thursday, February 29.

If you are — or happen to know — one of the approximately 5 million "leaplings" around the world who were born on Feb. 29, you'll get to celebrate on the actual day for the first time in four years. If not, you're still getting a relatively rare bonus day.

We want to know how you'll be spending it. Please answer one or more of the following questions in the form below. Your answers could be featured in a radio or digital story from NPR's Morning Edition .

In your responses, please include your first and last name, age, location and email address. You may be contacted by an NPR reporter for a follow-up interview.

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Your submission will be governed by our general Terms of Use and Privacy Policy. As the Privacy Policy says, we want you to be aware that there may be circumstances in which the exemptions provided under law for journalistic activities or freedom of expression may override privacy rights you might otherwise have.

They earn nearly $200,000. Can they afford to have kids in SoCal?

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During their daily walk a few years ago, a Burbank couple brainstormed baby names, settling on one option for a boy and another for a girl.

But the names never got used.

After several conversations and scrutiny of their life goals and monthly budget, Beccy Quinn and Xavier Coelho-Kostolny decided last year to join the growing cohort of Americans who describe themselves as child-free by choice.

Their discussions hinged on two questions: Will we still be able to invest as much time in the relationships we already value? And, if we have a child, can we still live comfortably in the city we love and save enough for travel and retirement?

The answer to both was no.

 A woman lights a candle next to a photograph.

Coelho-Kostolny, 36, designs 3-D models for video games and Quinn, 35, works as an actor and writer, and although they earned a combined income of nearly $200,000 last year, her salary fluctuates each year. The couple expects to help care for Quinn’s parents down the road and they already feel behind on a retirement goal they’ve read online: Aim to save five times your annual salary by age 40.

“It’s just impossible,” Coehlo-Kostolny said, exasperated. “I’m pretty sure I’m just gonna work until I die.”

Quinn, who manages the couple’s monthly budget, assured him that they’re doing better than he thinks, but agreed that having a child would make it extremely challenging. The cost of day care alone, she said, would eclipse her salary some years.

“I would have had to quit.”

Birth rates have been trending downward in the U.S. for several decades, but they dropped even more precipitously during the pandemic, a time of profound uncertainty when parents juggled jobs, as well as full-time caregiving and teaching roles. After a small rebound , they’re now down again.

More than a quarter million fewer babies were born in the U.S. in 2022 than in 2012 , according to the most recent finalized data from the Centers for Disease Control and Prevention.

A phenomenon across much of the world, the falling birth rate has sweeping implications on the global economy, prompting Taiwan to spend more than $3 billion on child-rearing initiatives and leaders in several countries to create so-called baby bonuses.

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California Gov. Gavin Newsom highlighted declining fertility rates as a structural risk in his 2022-23 budget, saying they could have “both significant societal and labor force repercussions for the coming years.”

A recent Pew study of adults who said they weren’t likely to have children found that a majority of respondents gave a straightforward reason — they “just don’t want to.”

But of those who cited a specific factor, financial reasons was one of the most popular answers. Age and medical reasons were the top reasons. Among parents younger than 40 who said they didn’t plan to have any more children, more than a quarter of respondents cited financial concerns.

And it is more expensive than ever to raise a child in the U.S.

“I wanted these things that often feel luxurious for women, like time, like rest, like money. It’s really about a celebration of a choice.”

— Rachel Cargle,  writer and entrepreneur living in Ohio

It now costs $310,605, on average, to raise them from birth to 17, based on a Brookings Institution analysis that took U.S. Department of Agriculture data from a few years earlier and accounted for inflation for a middle-class family. (That figure doesn’t include what parents spend on college and helping a child settle into adulthood.)

Birthrates tend to shift along class lines. A recent CDC report found that Americans with lower levels of education — often a proxy for earning less — were more likely to have more children than those with higher levels of education. Wealthier Americans, the data show, were also more likely to have their first child later in life.

For millennials such as Quinn and Coelho-Kostolny, a generation saddled with astronomical student debt, and Gen Z-ers, who entered adulthood to a sky-high housing market, discussions about finances seem to come up far more often and directly in conversations about whether to have children than they did among earlier generations, said Amy Blackstone, a sociology professor at the University of Maine, who has studied the topic for more than decade.

“I hear that louder and clearer now,” said Blackstone, who wrote a book called “Childfree by Choice.”

Although some people have always opted out of parenthood, Blackstone said the child-free by choice movement, to which she and her husband belong , gained momentum in the 1970s — a confluence of second-wave feminism, the increased availability of birth control and a push among some environmentalists for the so-called zero-population growth movement.

There was another surge of public interest during the Great Recession of 2007-09, she said, when birthrates dropped , as they often do during economic downturns. The rates took another hit during the COVID-19 pandemic, a time, Blackstone said, that revealed massive cracks in our social safety net, especially for parents.

For Rachel Cargle, a writer and entrepreneur who lives in Ohio, getting an up-close view of just how over-extended most parents are was one factor in her decision not to have children.

While working as a live-in nanny in Washington, D.C., and New York in her 20s, she studied the families for whom she worked. They were fairly wealthy, she said, and even still she could see the immense stress.

“They were on a hamster wheel,” she said.

Although she envies the youthful energy that courses through the homes of her friends with children, Cargle, now 35, said she has found deep peace in her decision to remain child-free. It has given her more time and ease to do things she loves like travel with her niece, swim laps and run a book store in her hometown of Akron.

She also created the popular child-free-by-choice Instagram account called “Rich Auntie Supreme” — part of a growing online community that stands as a counterweight of sorts to the wave of “traditional wife” influencers , tradwives, for short, who flood TikTok with videos of fresh-from-scratch recipes, advice about submitting to your husband and their children lined up by height.

“I wanted these things that often feel luxurious for women, like time, like rest, like money,” Cargle said. “It’s really about a celebration of a choice.”

Quinn and Coelho-Kostolny spent several years exploring that choice.

A woman and a man sit in chairs at a near a desk.

They had both assumed, earlier in life, that they would have children — not because the idea particularly excited them, but because society had all but meshed the identities of adulthood and parenthood.

As a girl growing up in Michigan, Quinn played M.A.S.H. with friends, a pencil-and paper game that claims to predict if you’ll live in a mansion, apartment, shack or house, as well as what car you’ll drive, who you’ll marry and how many children you’ll have.

“I was supposed to have 37 kids and live in a shack,” she said, laughing.

Coelho-Kostolny grew up in Napa Valley surrounded by a gaggle of five siblings and several cousins. In his late teens, he helped care for his nieces and nephews when they were sick and loved teaching them things.

“Kids are cool,” he said. “Weird little undeveloped humans that are like sponges.”

But he never felt a strong emotional pull to have kids of his own.

A woman and a man pose next to a statue.

When the couple, who met through a mutual friend in San Francisco, announced their engagement on Facebook in 2013, they got a message from Coelho-Kostolny’s sister. It was a list of 35 questions couples should talk through before deciding whether to get married.

One question read, “Do you want to have children?”

Neither felt strongly in favor, but decided not to rule anything out — they described themselves, at that time, “as fence sitters.”

Soon after they got married in 2014, the couple relocated to Burbank for job opportunities. They eventually got a cat named Sofie and built a community among people who, like them, love to hike, cook and travel. Their close friends had a son and chose them as godparents.

They prioritized travel and adventure — swimming with dolphins in the Bahamas, skydiving at Lake Elsinore. On their eighth anniversary, for which bronze is the traditional gift, they posed in front of the “Bronze Fonz,” a metallic statue depicting the Happy Days character in Milwaukee.

Their lives felt full, but they still hadn’t made a final decision.

A man and a woman play with their cat.

Through the years, Quinn had cycled through a series of emotions around the idea of parenthood, starting with apathy and then guilt. Her mother had only once mentioned that she dreamed of grandchildren, but society had instilled in her so much messaging about a woman’s worth being tied to motherhood. Eventually, her emotions pivoted to research.

She discussed it with her therapist, read a book called “The Baby Decision” and had deep conversations with friends who had children. By then, she had all but made up her mind, but worried about swaying her husband.

He was leaning that way too, especially when they considered finances.

Rent for their 2-bedroom apartment was $2,400 a month and they still had so many things they wanted to do like visit the East Coast for a couple months and attend Neotropolis, a festival in the Mojave that they described as “Burning Man for really, really nerdy people.” They both hope to pursue further education and Quinn still owes $11,000 in loans from her time at the Academy of Art in San Francisco.

The couple knows they probably will help care for both Quinn’s mother and stepfather and her father and stepmother one day — a factor that they’ve considered in planning their finances, since it would require them to relocate to a larger home.

Around the time they made their decision, Quinn lighted a candle and said a few words in her mind while thinking of the two names — the boy’s name for her father and stepfather, and the girl’s name for a name her mother had considered giving her. A small, silent moment for a different life.

A man and a woman sit outside their home.

Before long, around his 36th birthday, Coelho-Kostolny scheduled a vasectomy.

Since the procedure, Quinn has had a few fleeting moments of panic in which she wonders if they made the right decision. But most of the time she feels deep freedom.

“I would rather regret not having children,” she said, “than regret having them.”

More to Read

LOS ANGELES, CA - DECEMBER 28, 2023 - Martha Lopez Dubon, 39, spends a light moment with her daughters Sofia Fuentes, 6, left, and Lizzy Fuentes, 9, while waiting for customers at The Dubon Store in Los Angeles on December 28, 2023. Lopez is a recipient of the Basic Income Guaranteed: Los Angeles Economic Assistance Pilot, or BIG: LEAP. Lopez, an immigrant from Honduras who began selling clothing in the street at the beginning of the pandemic. When Lopez started receiving the $1,000 payments from the BIG: LEAP program in February 2022, she used half to pay rent. She saved the other half, with the goal of opening her own clothing store which she now operates. In 2022, the city of Los Angeles launched the Basic Income Guaranteed: Los Angeles Economic Assistance Pilot, or BIG: LEAP. Through the program, 3,200 low-income people received monthly payments of $1,000 - and there were no restrictions on how the money could be spent. (Genaro Molina/Los Angeles Times)

These L.A. residents got $1,000 a month. What happened after the cash stopped?

Jan. 12, 2024

LOS ANGELES, CA-MAY 19, 2023: A mother and her children visit Baby2Baby, a non-profit organization in Los Angeles that provides children and mothers living in poverty with diapers, formula, clothing, and the basic necessities, serving more than one million children across all 50 states. Vice President Kamala Harris received a tour of their headquarters and met with a number of mothers and their children. (Mel Melcon / Los Angeles Times)

An ‘invisible’ need: Diapers top the holiday wish list for many L.A. parents

Dec. 24, 2023

A pediatrician examines a newborn baby in her clinic in Chicago on Tuesday, Aug. 13, 2019. In a new policy statement released Monday, May 2, 2022, the American Academy of Pediatrics says it is putting all its guidance under the microscope to eliminate “race-based” medicine and resulting health disparities. (AP Photo/Amr Alfiky)

Letters to the Editor: Stop haranguing childless adults. They’re fighting overpopulation

Dec. 22, 2023

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free business plans in kenya

Marisa Gerber is an enterprise reporter at the Los Angeles Times. A finalist for the Livingston Award, she joined The Times in 2012.

free business plans in kenya

Jason Armond is a staff photographer at the Los Angeles Times. A native of North Carolina, he graduated from the University of North Carolina at Chapel Hill, where he received a bachelor’s in media and journalism. His work as a photographer and videographer has been recognized by the Hearst Journalism Awards, the White House News Photographers Assn. and the North Carolina College Media Assn. As a freelance visual journalist, his work has been featured in several publications before joining The Times.

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Lancaster, California-Three women who owned a Lancaster-based beverage company, SHE, 54-year-old Lupe L. Rose, 60-year-old Sonja F. Shelby, both of Palmdale, and 48-year-old Lancaster resident Katherine Dirden, were ordered to pay over $14 million in combined penalties for allegedly defrauding and misleading investors over a three-year period, according to the Security and Exchange Commission on Thursday.54-year-old Lupe L. Rose, 60-year-old Sonja F. Shelby, both of Palmdale, and 48-year-old Lancaster resident Katherine Dirden (Google Maps)

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    Creating a Business Plan. Creating a comprehensive business plan is crucial to the success of any business, and starting a business in Kenya is no exception. A business plan serves as a roadmap for your business, outlining your goals, strategies, and financial projections. Here are some tips for creating a successful business plan:

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    Coelho-Kostolny, 36, designs 3-D models for video games and Quinn, 35, works as an actor and writer, and although they earned a combined income of nearly $200,000 last year, her salary fluctuates ...

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