Business Plan Conclusion: Summary & Recap
You’ve written your business plan, but now you want to wrap it up to make a lasting impact on your reader. In this article, we will define the conclusion to a business plan as well as provide some tips to help you attract and seal the deal with potential investors and lenders.
What is a Business Plan Conclusion?
This business plan conclusion is a concise summary and recap of all of the components of a business plan , but especially the executive summary. It summarizes your business plan in 2-3 paragraphs, with an emphasis on the most important points.
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Is the Business Conclusion Necessary?
It’s good practice for business plans, but not always necessary to be successful in obtaining funding.
If you have a stellar executive summary, it may be unnecessary.
If the business conclusion is written well enough, it can serve as an executive summary of sorts – a short recap that provides more detail than the business plan as a whole, but only includes the most important points. It could also serve as an executive summary that is more concise than an actual executive summary.
How To Write a Conclusion for Your Business Plan
The conclusion of your business plan is the last thing people read before deciding to invest in you and your business, so it needs to make a lasting impression.
Depending on your intended audience, there are two common places for the conclusion. If your plan is meant for internal purposes, you may have the conclusion at the end of the entire document. However, if you are seeking funds from investors, you want to place the conclusion at the end of the Executive Summary, increasing the chances that it is actually read.
Review & Concisely Recap
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Startups might include the following information:.
- Funding requirements
- Service or benefit to the investor
- Target market and audience
- How products or services solve the target market’s problem
- Marketing strategy
- Competitive advantage
- Management team experience
- Financial projections
- Launch plan
Established businesses might include information in their conclusions such as:
- Mission statement
- Company’s history
- Products and/or services
- Historical growth data
- Financial summary
- Company’s goals
Summarize the 3-5 points in a couple of paragraphs. You don’t need to summarize everything that happened in your business plan, just the most important points of the business plan.
Support Your Claims with Stats and/or Visuals
Establish a Call-To-Action (CTA)
Proofread & Spell-Check
The conclusion needs to give your readers a sense of closure by wrapping up all loose ends while making your last pitch effort to obtain the money your business may need.
Business Plan Conclusion Example
Use this conclusion example to help you with how to end a business plan, but keep in mind to make it relevant to your target audience, industry, and funding requirements:
Expanding into the Seattle metro area will allow Skyridge to provide its cutting-edge technology to more people who need it. Purchasing the fabrication plant in Seattle allows us to produce all of our products in-house and in one location, delivering them promptly and efficiently to the northwestern region.
We have the power to change the way people use technology, and we want [Investor’s Name] to be a part of it. By investing in Skyridge’s growth, [Investor’s Name] will benefit in the following ways:
- Inclusion with a startup that has seen XXX% growth over the past X years and our company’s management team with XX years of experience in the technology industry
- Contribution to Seattle’s economic growth and its citizens’ access to technology that enhances their lives
- Participation in company planning meetings and receive an XX% share in all profits earned
We can add to the number of lives Skyridge’s technologies impact, generate more job opportunities in the region, and alter the technology sector if we work together. If you agree with our vision for a better future for everyone, join us.
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- How to Write the Market Analysis Section of a Business Plan
- The Customer Analysis Section of Your Business Plan
- Completing the Competitive Analysis Section of Your Business Plan
- How to Write the Management Team Section of a Business Plan + Examples
- Financial Assumptions and Your Business Plan
- How to Create Financial Projections for Your Business Plan
- Everything You Need to Know about the Business Plan Appendix
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How to Write a Great Business Report Conclusion: Everything You Need to Know
Table of contents
When creating a comprehensive business report for your company, most of your time and energy will go into writing the main section of your report.
Once you come to the conclusion, you will probably be exhausted and you may feel the urge to just ‘wrap it up’ as soon as possible.
This can be a costly mistake.
Your conclusion carries the same importance as all the other sections of the report since it leaves the final impression on the reader.
How you conclude your business report has a direct impact on the way in which the readers will respond to the important information you gathered.
The business report may be spectacular, but without a convincing conclusion, all your efforts may deteriorate.
In this article, we are going to teach you how to write a compelling conclusion that will leave a huge impression on all your readers.
What Is Conclusion in Business Report Writing?
How do you write a conclusion for a report, types of business report conclusions, improve business reporting with databox.
No matter which type of business report you have written, you will need a good conclusion to sum up all the critical information.
A business report conclusion is the last section of the document used for summarizing the most important information, providing a final word to the readers.
Through the conclusion, you are able to convey the main message of your business document. You use it to outline the report as a whole, remind the readers of the main pain points, and present the key findings and decisions.
Depending on whether you have written a shorter or longer business report, the conclusion length may vary, but it should always be included. It is a sign of good organization and it can make the readers understand the pain points much easier.
To put it simply, the conclusion is supposed to create the impression among the readers that the purpose of the report has been achieved.
Business report conclusions have a lot of similarities to executive summaries, which is why a lot of people tend to confuse these two.
However, there are some important things that differentiate them. These include:
- Executive summaries are mainly focused on displaying what the report will be about, while conclusions are an overview of what was discussed in the report.
- Executive summaries provide readers with a broad overview of the business report, while the conclusion summarizes the key pain points and most important data.
- Executive summaries should convince the readers to continue reading the report, while the conclusion should persuade them to take certain action.
- Conclusions tend to include CTAs (Call to Action), which isn’t the case with executive summaries.
Related : Executive Reporting: Management Reporting Best Practices & Report Examples
Now that you understand what a conclusion is and why it’s so important to include it in your report, let’s show you how you can write the perfect one and impress your readers.
Follow these steps to create a great business report conclusion.
Choose the Position
Include the right information, summarize the contents, facts and statistics, maintain a positive tone, develop a cta.
There are two places where conclusions are most commonly placed – at the end of the executive summary and at the end of the entire report.
For business plan reports, the common practice is to place the conclusion at the end of the executive summary.
This way, you make the first step through the executive summary template and introduce the plan’s main pain points and funding needs. Then, you create a conclusion to summarize these numbers to your potential investors, which directly impacts their decision to go over the executive summary once more, this time reading it more thoroughly.
For other types of business reports, the conclusion will generally be placed at the end of the whole report. Established companies use these business reports to track performances and data from important departments, which is why the conclusion should primarily focus on briefly reviewing the key metrics you included and emphasizing the company’s main strengths.
The information you put into the conclusion also depends on whether you are a new startup looking to attract investments or an established company that wants to track performances and asses objectives.
To raise money, startups should include this type of information:
- Financial needs
- The benefits of their product and how it can affect the market
- Target audience/ideal customer persona
- How the product can attract new customers
- Marketing and sales strategy
- Competitive landscape and analysis
- The expertise of the main members of the company
- Financial forecasts (next 3-5 years)
- Launching plan
Existing companies should include information such as:
- Mission statement
- Performance history
- Data that showcases business growth
- Financial summary
- Overall goals and objectives
While these types of details are important, they aren’t universal for all reports. Your primary goal should be to include the most important data from your specific document and keep the conclusion concise and understandable.
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The best way to convey your main message is by explaining it in detail throughout the business report and then summarizing it to recap the main points.
When creating the business report, take notes of the most important information that you should later highlight in the conclusion.
Make sure to avoid any extra details since they are already provided within the report. Only include the key points that explain why the business report itself is useful to the company.
Also, don’t use any additional information that you didn’t include in the report. This can only confuse your readers and send mixed messages.
You should prepare some facts, statistics, and data to support the statements in your conclusion. No matter if the reader is a potential investor or the key stakeholders in your company, you will want to include some evidence to back up your claims.
This makes the conclusion much more convincing and the audience will see that your forecasts aren’t based only on vague assumptions.
The tone in your conclusion should match the rest of the document and the best way to leave an impression on the audience is by using a professional and positive tone throughout the whole report.
After going through the conclusion, the readers should feel interested and enthusiastic to support the growth of your organization.
Make sure you exude confidence by using strong and active language.
Including a call to action at the end of your conclusion helps you persuade the readers to support the goals you set up.
This can be anything from “Join us at X enterprises” or “Invest in X and become a part of the success”.
A good CTA includes strong action words through which you emphasize the benefits of investors joining your firm or key stakeholders supporting your objectives.
After you are finished writing the conclusion, go over it once again to make sure there aren’t any spelling, grammar, or punctuation mistakes you overlooked. The conclusion should be clear, precise, and easy to go understand.
You can even ask a colleague or a friend to read it since it’s always helpful to have an extra set of eyes. Ask their opinion on how the conclusion makes them feel and whether it was easy to go through.
As we said, depending on which type of business report you have written and what is included in it, there are a few different types of conclusions you should differentiate.
Let’s walk you through them.
Conclusion with a Prediction
Conclusion with a major problem, conclusion with a quote, conclusion with a summary.
If your report focuses on a decision or strategy that already took place, you can write a conclusion that predicts the outcomes of that specific strategy.
You can include financial forecasts, sales expectations, and overall growth predictions. Make sure to also back up your predictions with sufficient evidence.
Writing this type of conclusion can be a bit tricky. You don’t want to come off strong and repeat the same issue over and over again. However, you do want the readers to take the issue seriously and realize why it is important that everyone focuses on solving it as soon as possible.
Be direct, but also lenient. Describe why that issue is important and provide a few ways on how you can solve it. Keep it brief and memorable.
Ending your conclusion with a powerful quotation can leave a great impression on the readers. However, you should be very careful when choosing the right quote.
You can’t just throw in some saying from Shakespeare and wrap it up. It is best to quote someone influential in the industry in such a way that it reinforces your message.
When writing your short but meaningful summary, don’t go into detail about your main points again. Keep it as brief as possible and only remind the readers of the most important information.
Also, you should remember that a conclusion doesn’t have to include only one of these things. Mixing up a summary and a prediction can be a powerful combination, so always try to figure out a few different ways to convey your message and then choose the right one.
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Closing Statement Example for Business Plan: Tips & Guide
Table of Contents
Your business plan’s closing statement is the last thing an investor will read, so it must be compelling enough to encourage them to invest. The final paragraph of your business plan should do two things. It should summarize the entire document and give the reader a better grasp of your company’s USPs (unique selling propositions). By using persuasive writing techniques and language, you can ensure your ending is as impactful and memorable as possible. To help get you started, this blog post will provide tips and an example of a successful closing statement for a business plan.
What Is a Business Plan?
A business plan is a comprehensive document that outlines a business’s strategy and operating procedures . It’s typically used to attract investors, secure funding, and provide direction for the business in the future. Typical components of a business plan include
- An executive summary
- Market analysis overview
- Financial projections
- Details on how the company plans to achieve its stated objectives.
Tips on Writing a Conclusion for Your Business Plan
Your company’s closing statement in a business plan can inspire investors or motivate employees. It should offer a view into the future by stating your goals for the company’s growth and development. Consider the following suggestions for concluding your business plan .
Proper Amount of Information
The final section of your business plan should include a concise summary of your essential ideas. Explain why your company will succeed and how you intend to get there. This business plan section is your last attempt to convince potential backers to put money into your venture. The final section of a company plan written for internal use can be more optimistic. You could mention your future goals for growth or expansion in this situation. This will help the audience understand the direction you envision the company heading. To win over investors, you might include the following in your final paragraph:
- The state of your company’s finances as of right now
- Money to help your business expand and thrive
- Customers and clients who fit your target demographic
- Demand from Consumers
- Particulars that set you apart from the competition
- Your strategy to boost revenue.
- Include the following in your conclusion to provide management with some insight into the future of the company:
- Details about your company’s past and its offerings
- Intentions for the long-term
- Future growth or expansion plans
These aren’t the only points that should be mentioned in a conclusion, but they’re among the most crucial.
Incorporate Data and Statistics
To make your case more convincing, you should use evidence like figures and facts. Doing so will strengthen your argument and leave the reader with a favorable impression of your company. Your company’s financial history and growth projections may help convince investors to invest in your company. Market share and customer happiness statistics can help reassure upper management that their company is on the right track.
Keep a Good Attitude
Avoid sounding pessimistic as you wrap things up. Avoid statements like “Despite our difficulties, I am certain that our business will be successful.” Don’t dwell on past failures, but rather on your company’s successes and future prospects. Using phrases like “I am positive about the future of our company” will leave the reader with a favorable impression of your firm.
End With a CTA
The business plan’s final section should end with a call to action. In this section, you might argue why the reader should join your cause or invest in your business. Your stand must be a concise and direct call to action. Readers need to know exactly what you want them to do, and you need to convince them to do it.
Conclude and Reflect
After you’ve finished writing your conclusion, it’s essential to go back and read it over. Ensure that your point is made without ambiguity and that all relevant details are included. Ensure the tone is upbeat and cheerful, and check for spelling and grammatical problems. To attract investors, it’s essential to have a second pair of eyes look over the final draft of the business plan. Obtaining as much input as possible will help you ensure your argument is well-articulated and persuasive. After you’ve come to a satisfying conclusion, it’s time to move on to the next phase of your business plan.
Location: End of Document or Executive Summary?
Determine whether you want your business plan’s conclusion to appear at the end of the document or the executive summary. If you’re writing a business plan to attract investors or obtain funding, consider adding the conclusion to the executive summary. Investors will likely skim the rest of your report before getting to your executive summary. Including it there is crucial to ensure they get your main points. Doing so will give your audience a clearer picture of where you are going with your argument.
Closing Statement Example for Business Plan
We are certain that ABC Corporation will become a key player in the XYZ industry due to our extensive market research and analysis. Our unique combination of innovative products and services, competitive pricing, and dedicated customer service makes us the go-to provider for ABC customers. The funds we secure from this investment round will help us develop and improve our products and services. It will also finance our expansion into new markets. With your support, we can make ABC Company the industry leader in XYZ. Thank you for considering our business plan and taking the time to learn more about our company. We look forward to working with you and exploring the potential of this partnership. Thank you for your time. Sincerely, XYZ Team
The closing statement example for business plan above is an excellent example of how a business model should end. It emphasizes the objective, progress, and, most significantly, the business owner’s commitment to its mission . In summary, the conclusion should restate your company’s value proposition and create a lasting impression on the reader.
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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How To Write the Conclusion of a Business Plan
Your business plan’s conclusion should encapsulate your overall justification for why your venture will succeed in order to draw investors or motivate your staff. Additionally, it ought to give a short future outlook outlining your goals for development and growth. The conclusion should also restate your company’s key selling points and leave readers with a favorable impression.
How to write a business plan conclusion
When writing a business plan’s conclusion, adhere to these guidelines:
1. Decide where you want it to be
Choose whether you want the executive summary or the entire document to contain your business plan’s conclusion. Consider placing the conclusion at the end of the executive summary if you are writing a business plan to attract investors or raise money. The executive summary introduces the key points of the business plan and outlines the company’s funding requirements and conditions. It can be more persuasive to potential investors to place the conclusion at the end of this summary, and it also increases the likelihood that it will be read.
You might select a more conventional location for your conclusion at the end of the document if you are writing a business plan for an established company to track progress or provide information to a third party. In this case, your conclusion should review and highlight the company’s advantages.
2. Include the right information
Depending on whether your business is a startup looking to raise capital or an established organization evaluating goals, the information you include in your business plan conclusion will vary. New companies trying to get funding might include:
Established businesses might include information in their conclusions such as:
Not all conclusions need all these details. The most crucial information for the purpose of your business plan should be included, but the conclusion should be brief. When selecting what to include in your conclusion, keep your audience in mind. Focus on the value your company provides to investors, for instance, and the reasons why this opportunity is special. Focus on company leadership’s experience and ways to lower the lender’s risk when applying for a business loan.
3. Add facts and statistics
Facts, figures, and statistics should be used to support the conclusions in your business plan. Investors want evidence that your business can succeed and that they will see a return on their investment. Include details like your track record of expanding this or other businesses, or the information you used to calculate how much funding you need. This information is more convincing than assumptions or vague statements.
4. Maintain a positive tone
Your business plan’s conclusion should be formal and upbeat in nature. You want to convey your optimism and enthusiasm for the company’s success so that the reader will feel motivated or enthusiastic to support the business. Use language that is assertive and active and conveys your confidence in the business.
5. Include a call to action
At the conclusion of your essay, include a brief call to action that instructs the reader on what to do next. The reader should be motivated to support the business’s objectives in the manner you desire. You might conclude by saying something like, “Invest in the success of Harper Corps by joining us as a minority partner in WinTec Enterprises.” In your call to action, use action words and emphasize how the reader will benefit from taking that action.
6. Review your conclusion
Make sure your business plan’s conclusion is written with proper spelling, grammar, and punctuation by reading it after you’ve finished. You want it to flow naturally and be both concise and clear. Ask a friend or coworker who is not familiar with the objectives of your company to read it as well. Ask them if they have any questions about the book’s conclusion and whether reading it has piqued their interest or excitement. Then make improvements as needed.
What is a business plan conclusion?
The goal of a business plan conclusion is to persuade the reader of the company’s success by summarizing the plan’s advantages. The conclusion should highlight how the organization makes money and why it is a good investment because businesses typically produce business plans in order to obtain funding or investors. Businesses also create business plans to evaluate their performance or set new objectives.
In a business plan, the conclusion can be found at the end of the whole thing or at the end of the executive summary. The executive summary, which appears at the start of the business plan, provides an overview of what the reader can expect to learn and persuades them to continue reading. Some people conflate the executive summary and the conclusion, but there are several significant differences between the two.
Every business, whether new or established, should have a business plan with a succinct and focused conclusion.
Business plan conclusion example
Use this sample business plan conclusion as a model for your own plan’s conclusion, being sure to customize it to your target audience’s needs and requirements:
Expanding Bridgewater & Co. Our already prosperous company will be able to provide cutting-edge health technologies to more people who need them thanks to its expansion into the Denver metropolitan area. Buying this manufacturing facility in Denver gives us the chance to produce all of our goods internally and in a single location and ship them out quickly and effectively to the area. We want Sixty-Seven Investors to be a part of this exciting revolution because we have the unique ability to change lives. Investing in Bridgewater & Co. s expansion benefits Sixty-Seven Investors by:
We can save more lives if we work together, Bridgewater & Co. Products change, add to the community’s employment opportunities, and revolutionize the health technology sector. Invest with us if you share our vision for a more prosperous and healthy future.
Business Plan Writer Explains How to Write a Business Plan: Part 8 The Conclusion
How do you conclude a business plan presentation?
Conclusion. The conclusion of a business plan doesn’t necessarily need to be lengthy; in fact, it can be quite succinct. Your conclusion should restate the opportunity, highlight the plan’s key strengths, summarize your vision, and remind the reader of the reasons why your company is in a position to carry out the plan successfully.
What is summary in business plan?
One of the most crucial components of your plan is the executive summary, which is a synopsis of all the important sections of your business plan.
What should be done after finishing the business plan?
- Make sure it connects to your purpose.
- Begin to test and measure.
- Use the 80/20 rule.
- Learn something new (quickly)
What is recommendation in a business plan?
A business recommendation letter, also known as a reference letter, is an endorsement of the products or services that one company has provided to another business or individual.
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Where to write the conclusion of your business plan?
First of all, is there a conclusion to a business plan?
Do business plans have a conclusion?
Yes, but the conclusion of the business plan is not necessarily where you would expect it to be!
The conclusion of the business plan is not at the end of the plan but in the executive summary . And there are two good reasons for that.
Firstly because the executive summary contains the key points of your business plan - the rest of your plan is only there to reinforce and back the claims advanced in the executive summary - which makes it a natural place to conclude the plan.
Then (and mostly?) because the executive summary is very likely to be the only part that will get fully read in your plan!
That's for the form, now let's look at what goes into the conclusion of your business plan.
What is the content of a business plan's conclusion?
Well... it depends on the purpose of you business plan.
If you are writing a business plan to raise financing, then you need to specify the total funding requirements, the amount you already secured (from existing shareholders, banks, business partners, grants, etc.), and eventually an overview of the key terms you would like to obtain (minimum commitment, duration of the loan, or percentage of equity on offer, etc.).
If you are writing a business plan for a supplier or a key hire, then you can adopt a more traditional type of conclusion that simply reiterates and highlights the key strengths of you project.
What tool can I use to write my business plan?
A good way to write your business plan quickly without having to wonder what goes in each part is to use online business plan software . There are several advantages in doing so:
- You are guided through the writing process by detailed instructions and examples for each part of the plan
- You can be inspired by already-written business plan templates and examples
- You can easily make your financial forecast by letting the software take care of the financial calculations for you, without errors
- You get a professional document, formatted and ready to be sent to your bank or investors
- It’s easy to track your forecast against the actual financial performance of your company, and to keep your plan up to date and relevant
If you're interested in using this type of solution, you can try our software for free by signing up here .
I hope this quick guide helped you to get a better understanding of how to write the conclusion of your business plan. You can find some additional information in our guide to writing a business plan .
Also on The Business Plan Shop
- Free business plan template
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Founder & CEO at The Business Plan Shop Ltd
Guillaume Le Brouster is a seasoned entrepreneur and financier.
Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.
Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.
Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.
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How to Conclude a Business Plan
by Mariel Loveland
Published on 28 May 2019
It doesn’t matter if you’re launching a brand new business or planning to expand your already successful venture: you will need a business plan. This is a road map that helps you achieve all of your business goals. It basically answers a series of questions about your company ranging from what your product is to who you’re selling it to. This, of course, can be figurative as some businesses provide services, rather than products.
For example, a plumbing company’s product is fixing pipes, not typically the retail sale of the pipes themselves. A medical practice’s product is diagnosing and curing illnesses, not typically the medicine itself (that’s usually left up to the pharmacies).
Partially completed written business plan.
Word processing software.
Inside every business plan is a conclusion – and it varies depending on the industry and the audience. Regardless, this is your final pitch to summarize your entire report. A solid business plan conclusion example is one that highlights strengths and ensures the reader that your business will be a success.
Share the conclusion of your plan with a few people you trust to make sure company outsiders can understand your points.
Explain The “Why” Behind Your Business Plan
In your business plan conclusion pdf (or printed paper if you’re going old school), you need to tell readers why they’re actually reading your business plan in the first place. For example, the conclusion of a business plan for a coffee shop looking for funding might briefly mention that you’re searching for a certain amount of money to remodel your dining space or buy a new espresso machine.
You might also want to use different business plan conclusion examples for different audiences. If you’re looking for $100,000 in funding from investors, disclose financial details in your conclusion. If you’re looking for a new partner or to sell your business, you’ll need to outline this in your conclusion as well. You might actually be looking for investors and partners or looking for investors or a buyer at the same time. Print out business plan conclusion PDFs for each specific instance.
State The Key Milestones
Your business plan probably has stacks of pages with different milestones. When do you expect to turn a profit? How long will it take you to train new staff? In how many months do you expect to break a sales milestone? Even your executive summary, the shorter preface to your plan that explains your key assumptions in everyday speak versus industry jargon, has a few milestones buried deep in its short pages.
State your key milestones in your conclusion, whether you place this in an executive summary or at the end of your report. For example, the conclusion of a business plan for a coffee shop might say that you expect to sell 1,000 lattes by the first month. Write this down along with the percentage of increased revenue you expect month-to-month and the measures you’ll take to get there. Put the milestones in a graph, table or column for easy digestibility.
Create a Call to Action
The best business plans don’t just end with an “okay, now what?” They end with inspiration. To do this, you’ll need to add a call-to-action to your business plan conclusion. The call-to-action can be anything from “invest money today” to “join us as a partner.”
For example, the conclusion of a business plan for a coffee shop might include “try one of our specialty cold brews today.” This is a successful business plan conclusion example because it gives investors the opportunity to try your product to see if they really believe in what you’re offering.
Not all Business Plan Conclusion Examples Are at the End
Before printing out your business plan conclusion PDF, think about where you’re going to actually put your conclusion. This might come at the end of your executive summary, which is at the beginning of your business plan.
You also might wish to write a longer conclusion at the end of your business plan. Either is effective, though the executive summary does come first and is most easily digested. You might have the biggest opportunity to show your business prowess in a place most investors are going to read first.
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In this chapter, we have illustrated the process and the elements that are used to develop a full-blown business plan. The key points are the following:
- The FAD template, the Organizational and Industry Analysis template, the Business Plan Overview template and executive summary are used as the basis for developing the full-blown business plan.
- The business plan serves many purposes including serving as a communication tool for investors; it is a scaled-down version of how the business will function and it is used as a platform for communications among the founders, employees, consultants, and mentors; and finally, it can be used as a blueprint for operating the business the first year.
- A business plan template is presented that illustrates the typical sections that are contained in the business plan.
- The writing style, the organization and the formatting are just as important as the content for communicating the essence of the business model.
- It is important to pitch and present the business plan before finalizing the full-blown plan. This will help to bring focus and clarity on the emergent business.
- In many instances, investors invest in the management as much as in the idea.
- Many investors are interested in market potential in terms of the growth of the market and the total size of the market.
- Contingency planning and risk assessment should be addressed in the business plan or at least informally among the founders of the business and key management employees.
- Time, hard work, and attention to details will lead to better business plans.
- Legal counsel and accounting expertise are essential for incorporating the business and providing guidance through the legal and financial systems.
The business plan is presented to the outside world through a business presentation and the presentation leads to the development of a short business plan document. An important part of developing the business plan is the learning-by-doing process. It is important that the emerging company make and build things, try experiments, and construct prototypes. Prototypes need to be constructed as early as possible for tangible products and also for systems applications. As illustrated in Figure 12.3 "Planning Process Is Ongoing an Iterative" , the process is iterative and ends only after the business is not in existence.
Figure 12.3 Planning Process Is Ongoing an Iterative
The most important element of the business plan and the business presentation is the “look and feel.” The plan and the presentation should look clean and streamlined. The development of a business model and plan begins with the moment that the entrepreneur has the original aha experience; this is followed with a very brief strategic planning process (we recommend the Ten–Ten approach coupled with a FAD analysis) and this is in turn followed by the development of the executive summary.
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Business Plan (8) – Conclusion and Appendices
- October 11, 2020
- Business Plan Guide
In Part 8 of our Guide to Writing a Business Plan we look at the ‘Conclusion’.
A business plan conclusion, doesn’t need to be very long, in fact, it can be pretty brief.
Your conclusion should; reiterate the opportunity, highlight the key strengths of your plan, summarise your vision, and remind the reader why your business is in a position to successfully execute the plan.
If you are looking to raise funding with your plan, you should detail the finance required.
Depending on who the plan is for, you could also include a ‘call-to-action’, telling the readers what they need to do next.
Add any Appendices
Finally, add any appendices that are relevant and strengthen your business plan.
You should put detailed information that supports your plan but is too ‘heavy’ to include in the main body, in an appendix. These could include things like; additional statistics, results of research that you have done, or maps.
Business Plan Conclusion Tips
- This is a good time to transmit your optimism without exaggerating
- Leave the reader feeling positive
The guide was written with help from the EBP Business Plan Designer Team.
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There is no one perfect way to write a business plan. There are many business planning experts with varying business plan writing formats and numerous entrepreneurs that have been successful without one. With the strongest business plan, a company will only be as successful as the execution of the team.
So there’s no guaranteed success, but writing one will increase your chances. It will act as a roadmap and self-check for you to keep your operation day-to-day in line with the over-arching business strategy. It will continue to evolve, but even the most experienced entrepreneur needs a plan.
The business plan has several other valuable uses:
- The plan will not only help you allocate resources effectively, but will also help you manage all the moving parts and cut down on stress. You may (and probably will) come upon obstacles as your new business swings into operation. Being prepared with a plan, strategy and safety net could be the difference of you continuing operation.
- A business plan will help enlist others in your idea. To make your business successful you’ll need some combination of partners, investors, employees, etc. These people are usually more easily compelled to offer the support you’re looking for if you have a business plan. Giving time or money to a startup is always a risk. If you show a convincing plan for success, partners, investors and employees will be more likely to jump on-board.
- A business plan can be used as a guide — or roadmap — as you operate your business. If done well, your business plan will have created a cohesive strategy for the first 3-5 years of operation. You’ll continue to learn a tremendous amount about entrepreneurship — including: improving processes for efficiency, adjusting for your market, expanding and refining your network and data. Your business plan should evolve with you. Your strategy should be periodically revised, kept fresh and ahead of the competition.
Once you’ve completed your business plan, you will need to set up your operational infrastructure. This includes getting your business license, registering as a legal entity, setting up an office if necessary and planning all the operational processes — such as accounting, IT and customer service. The Startup Garage offers a variety of resources for executing on these pre-launch activities. Visit our blog, or connect on any of the platforms below.
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How to write the conclusion section of your business plan.
This tutorial explains how to write the conclusion for a business document, for example, a report, thesis, project, or any document that needs a section to gather together the main points.
The structure of the conclusion is as follows:
Reviewing this conclusion, we can see that it mirrors the structure of the executive summary. This serves several purposes:
- Reminding the reader of the messages made in the executive summary
- Reinforce the main message the authors want to highlight
- Laying information throughout the white paper to nudge the reader in the right direction.
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how to write the conclusion of a business plan
We are optimistic that we can meet our modest financial projections and generate gross revenues greater than (insert projected revenues for year 1) in the first year following the start of the business. Additionally, our management has carefully considered its market, potential clientele, and capacity to increase sales average to seize market share (both domestically and internationally). We confidently project over a (estimate the entity value in year 4) entity value in year four based on our anticipated numbers and the total market share and revenue in the (enter company industry) industry.
We are convinced that our company has the potential to establish itself as a valuable resource in the local and regional markets. The establishment of the company as a respected entity in our industry is now within reach thanks to the company’s aggressive marketing strategy and the carefully developed company products and services.
As business owners, the Managers pledge to personally assume responsibility for all debt (INCLUDE IF BUSINESS NEEDS AN INVESTOR OR LOAN). To ensure a successful business expansion, the company has taken the necessary precautions to ensure that the enterprise is fully capitalized and has addressed all financial shortfalls. BUSINESS NAME will be able to secure repayment of the investment and achieve operational success for many years to come, assuming the business can continue operations and meet requirements during our first year of operation.
In all of the aforementioned, we hope to demonstrate our capacity to provide goods and services to our customers or community that will meet and exceed their needs and expectations. In order to maximize the impact of the aforementioned promotional tools, they will all be effectively integrated and used in tandem throughout the plan.
Entrepreneurs have a propensity to highlight strengths and hide risks in any business plan by painting it with a very optimistic brush. As owners of a business, the Company Managers have a financial stake in the enterprise’s success. The company has taken all necessary precautions to validate its financial and business models, putting a strong emphasis on conservative projections. If you have any questions, please contact the Founders directly.
Visit https://cervitude.com to see the variety of business plan templates and financial projection templates that are available for immediate download. com/shop/.
The consultants at Cervitude IR assist business owners and executives from all over the world by creating top-notch business plans to start and grow their companies. Learn more about our business planning services. If you’re looking for our assistance with startup business planning, click here.
- Decide where you want it to be. …
- Include the right information. …
- Add facts and statistics. …
- Maintain a positive tone. …
- Include a call to action. …
- Review your conclusion.
Business Plan Writer Explains How to Write a Business Plan: Part 8 The Conclusion
Conclusion as a Summary of Needs and Abilities
If the executive summary outlines the plan’s goals, the conclusion should review those goals. A business plan’s conclusion clarifies the firm’s requirements, the management team’s ability to carry out the objectives, and the main arguments for why the company will be successful with funding. Investors are seeking justifications for investing money in the business; this is accomplished by emphasizing the innovative ways in which the company resolves issues and how an influx of funding will lead to success. Usually, theres a specific call to action in the conclusion.
Creating a business plan requires market and industry research. Research is necessary to confirm regulations, industry trends, and technological innovations, and this is especially true the bigger the company or the more complex its products or services are. The expert sources cited in the plan’s end notes are used to support assertions. These are like a bibliography in a high-school research paper.
End notes refer to specific data cited in the plan and are organized by the business plan’s corresponding fact in the order of use. In the competitive analysis section, for instance, consumer information from publicly available industry reports might be cited. The superscript is the number three, which corresponds to the third end note, if this is the third data citation.
What is a Business Plan Conclusion?
This business plan’s conclusion provides a succinct overview of the entire document, particularly the executive summary. It provides a 2-3 paragraph summary of your business plan, focusing on the key ideas.
Is the Business Conclusion Necessary?
Although it’s a good idea for business plans, getting funding isn’t always possible.
It may not be necessary if you have a fantastic executive summary.
If the business conclusion is well-written, it can act as a kind of executive summary, offering more detail than the entire business plan while focusing only on the most crucial points. As opposed to an actual executive summary, it could also act as a shorter version.
How do you write a conclusion for a business study?
Conclusion: Highlight and explain the main findings, point out any problems with the data, and respond to any queries the purpose posed. Recommendations: Suggest remedies for any issues raised in the conclusion, and briefly describe how each remedy would operate.
How do you summarize a business plan?
- Focus on providing a summary. …
- Keep your language strong and positive. …
- Keep it short–no more than two pages long. …
- Polish your executive summary. …
- Tailor it to your audience. …
- Put yourself in your readers’ place.
What do you write last in a business plan?
Draft an executive summary. One of your plan’s most important sections is a strong executive summary; you should write it last.
How do you close a business project?
- Formally transfer all deliverables. Finalizing and transferring the project deliverables to the client is the first step in wrapping up your project.
- Confirm project completion. …
- Review all contracts and documentation. …
- Release resources. …
- Conduct a post-mortem. …
- Archive documentation. …
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How to Write a Conclusion for a Business Plan?
The conclusion of your business plan should summarize your overall argument for why your business will be successful to attract investors or inspire your employees. It should also provide a brief glimpse into the future, outlining your plans for expansion and growth. Finally, the conclusion should reiterate the unique selling points of your business and leave the readers with a positive impression.
Here are some tips on writing a conclusion for your business plan.
Table of Contents
1. Decide Where You Want it to be Placed
2. put the right information, 3. make it convincing by adding facts and statistics, 4. maintain a positive tone, 5. end with a call to action, 6. review your conclusion, business plan conclusion example, final thought.
Decide whether you want the conclusion of your business plan to be at the end of the complete document or at the end of the executive summary. Consider adding the conclusion at the end of the executive summary if you’re writing a business plan to attract investors or raise funds. The executive summary is typically the first thing investors will read, so adding the conclusion there will ensure that they see your most important points.
If you’re writing the business plan for internal purposes, such as to guide decision-making or track progress, then you may want to place the conclusion at the end of the complete document. This will allow readers to see the full context of your argument before reaching the conclusion.
The conclusion of your business plan should briefly summarize the main points of your argument. It should state why you believe your business will be successful and how you plan to achieve your goals. If you’re writing the business plan for investors, this is your chance to make a final pitch for why they should invest in your company.
If you’re writing the business plan for internal purposes, the conclusion can be more forward-looking. In this case, you may want to include your plans for expansion or growth. This will give readers a sense of where you see the business going in the future.
For example, your conclusion should put this information if you want to convince investors:
- Current financial situation of your company
- The needed funds for your company growth and expansion
- Your target market and customers
- Customers’ demand
- How you make a difference from your competitors
- The plan to increase your sales
And if you want to give managers an idea of where the company is headed, your conclusion should include:
- Your company history and products
- Future goals and objectives
- Plans for expansion or growth
- Timeline for achieving these goals
Not all conclusions need to include all of this information, but these are some of the most important points to include.
Reinforce your argument by adding some facts and statistics to back up your claims. This will make your conclusion more convincing and leave the reader with a positive impression of your business.
For example, if you’re trying to convince investors that your business is a good investment, you might include information about your company’s past financial performance or projections for future growth. If you’re trying to convince managers that your company is headed in the right direction, you might include information about your market share or customer satisfaction rates.
Keep the tone of your conclusion positive and optimistic. This will leave the reader with a good impression of your business and make them more likely to invest in or support your company.
For example, avoid phrases like “Even though we’ve had some setbacks, I’m confident that our business will be successful.” Instead, focus on the positive aspects of your business and your plans for the future. Phrases like “I’m confident that our business will be successful” or “I believe in our company’s potential” will leave the reader with a positive impression of your business.
The conclusion of your business plan should include a call to action. This is your opportunity to convince the reader to invest in or support your company.
For example, if you’re writing a business plan for investors, you might say something like “I invite you to invest in our company and join us on this exciting journey.” If you’re writing the business plan for internal purposes, you might say something like “I invite you to join me in working towards these exciting goals.”
This call to action should be brief and to the point. It should be clear what you’re asking the reader to do, and it should be convincing enough to make them want to do it.
After you’ve written your conclusion, take a step back and review what you’ve written. Make sure that your argument is clear and that all of the important information is included. Check for any typos or grammatical errors, and make sure that your tone is positive and optimistic.
If you’re writing the business plan for investors, ask someone else to read your conclusion and give you feedback. It’s important to make sure that your argument is clear and convincing, so get as much feedback as you can.
Once you’re happy with your conclusion, you’re ready to move on to the next section of your business plan.
Here’s an example of a conclusion for a business plan:
“The company’s management is optimistic that it will be able to meet its aggressive sales targets, with total sales of $10 Million, $15 Million, and $20 Million in 2022, 2023, and 2024, respectively.
Furthermore, we have carefully analyzed its market, potential clients, and ability to increase its sales and market share in our industry. The Company has the potential to provide high ROE to potential investors due to its unique selling point that meets customers’ demand, aggressive marketing strategy, and makes a difference from competitors.
The management team invites you to invest in the company and join us on this exciting journey. With your support, we believe that we can achieve our goals and create shareholder value. Thank you for your time and consideration.
The Company will need to raise early money in order to become an industry leader. This money will go toward startup expenditures, building a legitimate storefront, and expanding the company’s infrastructure, product development, and marketing.
The company will be able to achieve its success in 3 years based on the funding requirements.
Assuming all goes according to plan, the management team is confident that it will be able to generate significant returns for its investors.”
The conclusion of your business plan is your opportunity to briefly summarize your company and its potential for success. It should include information about your current financial situation, your target market, and your plans for expansion or growth. You should also include some facts and statistics to back up your claims. Keep the tone positive and optimistic, and end with a call to action.
With this information, hope you can write a convincing conclusion that will leave the reader eager to invest in or support your company.
Jessica D. Davis
My name is Jessica D. Davis, as a writer and editor, I'd like to create a place where other writers and I can talk about business, investing, health, career, lifestyle, home improvement and other topics.
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Business Plan: Conclusion
A business plan is not just a lengthy document that helps you get a loan or secure backers, even though that might be the reason you’re putting it together. A business plan is a thorough examination of whether your business idea is viable. Preparing your business plan in the early stages of developing your company can save you a great deal of time, money and heartache by showing you where the weaknesses in your idea lie and giving you a chance to correct them before you make any serious mistakes, whether with your money or someone else’s.
Your business plan will present a snapshot of your company at one moment in time. Since your company will constantly be changing, your business plan will quickly become outdated. However, the formal plan you create will serve as a document that you can look back on any time your business is struggling or you are having doubts about its direction. Consulting your plan at times like these can show you if you are on the right track. Perhaps you've strayed from your plan and need to return to your original ideas. On the other hand, if you are on track with the plan and things just aren't working, the business plan will allow you to easily examine every detail of your business and see where you need to make changes to improve your business model .
Once you've completed your initial plan and, one hopes, obtained the capital you were seeking, keep in mind that your business plan should be a living document. You will want to revisit it from time to time, updating each section as you learn what works for your business and what doesn't. As your business evolves, you'll find that older versions of your plan provide a helpful reminder of how far you've come. As a bonus, continually updating your plan will put you ahead of the game if you later need to secure additional financing.
There's no question that putting together a good business plan takes a tremendous amount of labor. But if you do it right, your effort will pay off. You will obtaining financing, open your doors (or expand your doors) for business and then – really get to work.
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Comment rédiger une conclusion de Business Plan : les bonnes pratiques
Le rôle du business plan pour la création d'entreprise
La méthode pour rédiger la conclusion du business plan, la meilleure conclusion pour votre business plan.
Créez votre business plan gratuitement
Rédiger un business plan ou plan d'affaires est un exercice à ne surtout pas sous-estimer. Il faut bien anticiper les différents éléments qui vont structurer votre projet et surtout, convaincre votre lecteur d'investir. En cela, la conclusion de votre business plan est une partie fondamentale dans la création de votre document. Voyons comment bien la rédiger !
Vous avez rédigé votre étude de marché , étudié vos prévisionnels, fait le choix du statut juridique de votre nouvelle entreprise… Bravo ! Vous pouvez maintenant vous lancer dans la rédaction du business plan ou plan d'affaires , votre feuille de route entrepreneuriale.
⚠️ Mais veillez à respecter certaines règles ! Le business plan est LE document que tout investisseur ou partenaire vous demandera si vous souhaitez trouver des financements (il existe d'ailleurs des modèles de business plan concrets qui vous guideront dans sa rédaction).
Un bon business plan se compose de :
La présentation de votre projet et l'executive summary.
L'étude de marché .
Le modèle économique ou business model.
Le juridique .
Le plan de financement du projet , avec les besoins de fonds de roulement, le compte de résultat prévisionnel, notamment.
Réalisez votre business plan gratuitement
Où placer la conclusion dans votre plan d'affaires ?
La conclusion du business plan peut intervenir à la fin du document ou à la fin de l'executive summary . Et oui, les investisseurs reçoivent des dizaines de business plan chaque jour et n'ont malheureusement pas le temps de tous les “éplucher”. Ils s'arrêtent souvent à la lecture de l'executive summary, qui résume votre projet.
🔑 Aidez-vous de modèles d'executive summary en ligne pour bien le rédiger.
Le rôle de la conclusion du Business plan
Bien conclure votre business plan consiste à montrer les différents éléments d'orientations . Pour cela vous devez déterminer les données essentielles aux yeux de votre lecteur (investisseurs, banques, business angels , etc.) et les renforcer dans cette dernière partie.
🤝 Votre conclusion doit finir de convaincre le lecteur sur la viabilité de votre projet en lui présentant un résumé des éléments indispensables . Pour “finir en beauté”, rappelez les points fort de votre projet !
➡️ Votre business plan sera lu par des investisseurs :
Placez votre conclusion à la fin de l'executive summary, c'est préférable, surtout si votre entreprise n'a encore jamais levé de fonds.
Pour rassurer le lecteur, reprenez clairement les prévisions financières du business plan. Montrez que votre projet est viable et appuyez sur les retours sur investissements et la solidité de l'étude de marché .
Mettez en avant :
La mission de votre entreprise.
Votre avantage compétitif (étude de marché).
Vos projections financières .
➡️ Votre entreprise existe déjà et a déjà levé des fonds :
Vous avez plus d'informations concernant les clients, la viabilité du projet, le seuil de rentabilité et le modèle économique de votre entreprise. Utilisez-les à votre avantage !
L'évolution de vos résultats financiers.
Les retours clients .
La philosophie de l'entreprise et (son ambition).
Votre conclusion doit aller droit au but et rester concise . Vous pouvez par exemple utiliser une liste à puce (bullets points) pour renforcer les arguments principaux.
Ce résumé doit principalement mettre en avant l'opportunité et diminuer les risques d'investir dans votre projet. Prouver toujours vos données par des chiffres et des statistiques est une bonne pratique à respecter 👌🏽.
Créez un business plan convaincant en quelques clics et réutilisez-le partout. Si vous avez des questions, un coach vous accompagne.
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