A Touch of Business

How to Start a Kids Party Planning Business Using These Tips

Starting a children’s party planning business.

We will go over the steps needed to start your own kids’ party planning business in this post.

Throughout the article, we will cover many points to consider about your business. Finally, we will end with a collection of resources you can use when you’re in the start-up phase and when your business is up and running.

1. Research the Industry

The more you know about kids’ party planning, the better decisions you’ll be able to make.

Whether you have experience or not, it’s important to improve your knowledge in the industry before starting your business. You want to look at tips for children’s party planning and running a business.

There are many sources of information out there. You just have to find them and go over the information.

I have made it easy by providing a link to a Google search that will allow you to find magazines, publications, blogs, etc. One of the benefits of such a link is that the information is always fresh and updated.

Take some time to look through the information to pick up tips and insights that will help you start your business and provide information when your business is up and running.

I would also advise that you check in to see what’s new at least once a month so you can stay up-to-date with the latest information related to your business.

Click here for the latest publications related to kids’ party planning.

2.) Choose a Business Location

The location you choose for business contributes to your success.

For example, if you locate your business in an area with very little demand for kids’ parties, there is no use operating your business in that area.

On the other hand, if you are located in an area where the market is saturated with other party planning services, it will be difficult to get a part of the market share unless you have a competitive advantage.

Your optimal location is in an area where demand exists, but the market isn’t saturated.

Another consideration is whether will you be operating your business from your home or a commercial location. Naturally, operating from home has cost-saving benefits.

While locating in a commercial space is more credible.

For example, operating from home could be better if you run this business part-time.

Also, you must consider if you have equipment related to parties, such as tables, bouncy castles, trampolines, etc., you will need space to store the equipment. For more, see  Choosing the best location for your business.

3. Choose a Business Name

You will want a memorable and catchy name. The name you choose today is the name you will keep for as long as you own your business. Therefore you want to take some time to go through the process of choosing an appropriate name.

Many resources online can help you choose your business name .

I suggest making a list of names that appeal to you and putting your list on the side for a few days.

Then, when you come back to it, you’ll see it from a new perspective. Next from your list, choose the top contenders and get feedback from a few people you trust.

Once you have your finalist, print them out to see what they look like on paper.

Used them in multiple sentences to see how they sound and how easy it is to pronounce them.

When your list is narrowed down to the top ones, check to see if they are available for registration along with a matching domain name .  For name ideas, see google’s latest search results.

4. Legalizing Your Business

Every legitimate business must be registered according to the laws and regulations in the area of operation.

There are many options for the structure you can choose from.

Many small business owners start as a sole proprietorship because it’s easy to set up the least expensive and the quickest.

A couple of downfalls of a sole proprietorship are that you can’t have partners, and there is no personal asset protection, so if your business goes bankrupt you’re served with a lawsuit, and your personal assets are not protected.

With this type of business, you can start as a sole proprietorship, and once your business expands, you can switch it to a corporation or an LLC , which provides personal asset protection.  For more, see how to register your business using these resources.

5. Create Your Corporate ID

A corporate ID consists of a few components part of branding your business, such as a logo, business cards, website, business sign, letterhead, envelopes, etc.

When creating the design, you will want something professional because your corporate ID leaves an impression on your customers, and you want to leave a good impression.

Corporate IDs can be expensive to create. However, you can start with the logo and business cards, and once your business is more stable, you can invest in the rest of the components.

For More See:

How to design a business logo – make it good it might last years .

How to design business cards that people will pay attention to

Business signs – have a look at these ideas.

A complete introduction to corporate identity packages.

6. Equipment

You may or may not need equipment for your party planning business.

Whether you do or don’t, it’s a good idea to see what’s out there.

For example, you may want to look at tables, chairs, and cooking equipment such as barbecues, food warmers, bouncy castles, trampolines, etc.

In the beginning, if you have a small budget and are not sure how you’re going to proceed, you can rent the equipment you need, and once you find out what’s more popular, you can purchase your own.

As mentioned, make sure you have a storage area to organize and protect your equipment for easy access whenever you need it.  Click here for the most recent google search results related to kids’ party equipment.

7. Estimating Your Start-up Cost

The start-up cost for this type of business will depend on your setup. For example, if you’re thinking of having multiple locations.

With a large staff of employees and all the latest equipment for parties, then your cost will be a lot higher than starting as a part-time business out of your home.

Each is a viable choice, but you won’t estimate your start-up cost accurately unless you have your setup plan in place.

List all your start-up costs because there could be a lot of issues that you haven’t considered.

Once you start listing the cost, other issues may appear, and you can add them to your estimate.

It’s a good business practice to always have accurate estimates with any project you take on.

For more, see  Estimating start-up costs: are you missing anything?

8. Writing a Business Plan

Depending on your setup will determine if you must have a business plan or not.

However, I recommend you create one whether you need it or not because a business plan is a document that will help keep you on track and develop your vision.

Another function of a business plan is a required document if you are looking for a start-up business loan.

A lender will not even process your application without a professional one.  For more, see how to write a business plan.

9. Banking Setup

You must separate your personal and business transactions. The best way to do this is to open up a separate account for your business.

Many new business owners will do so at their current bank.

However, if you seek funding, you might open an account at the bank where you receive funding.

Another consideration is that you may need a merchant account that allows you to accept payments using a credit or bank card, depending on how busy you are.

Another option is using something like PayPal or square. See our page on  Choosing a business bank  and  opening a merchant account for more.

10. Get the Funding Business

Depending on the size of your business, you may need funding, especially if you’re planning on opening a large-scale operation in a commercial space.

If so, you will need to have your business plan in hand and make an appointment to meet with lenders to discuss a start-up business loan.

One thing to keep in mind is that banks view start-ups as high-risk.

Therefore, they would rather lend money to a business with a proven track record than take a chance on a start-up.

With this in mind, it doesn’t mean it’s impossible to get a start-up loan, but it is difficult unless you have the credentials and collateral to reduce the risk. Also, take a look at our post on, Getting a small business loan.

11. Software Setup

Take some time to explore the software available for party planning.

Many of these applications can help you save time and offer a checklist that will keep you on track, so you don’t forget any details.

Scheduling is a function you want because it helps you stay on track with multiple clients and keeps you from scheduling conflicts.

You’ll also want a program to help you with your business transactions.

For example, you may find a program compatible with your bookkeeper or accountant. You enter your transactions into the software, email them a copy of your files, and they will process your account during tax season and ensure you have taken all your deductions correctly.

Check out google’s latest search results for software packages related to kids’ party planning.

12. Get Your Business Insured

You must get the right insurance for your party planning service. If you’re hosting the parties, you are liable for the safety of the people who attend.

For example, if you offer a bouncy castle at one of your parties and a child gets injured, you are liable and need adequate insurance.

Any incident without the proper insurance coverage can put you out of business, especially if your business is set up as a sole proprietorship, where your personal assets are at risk.

Speaking with a competent insurance broker will help you get the right coverage for your party planning business.  For more, see our page about business insurance.

13. Office Setup

Whether you are business as a part-time home-based business or a multi-location operation, you’ll need a space where you can manage your business.

It may be a spare room in your house or an office in a commercial space.

You need your office set up in a way where it’s comfortable and functional because the more popular your business becomes, the more time you’ll need to spend in your office; therefore, set it up correctly in the beginning. For more, see  Considerations for the setup of your office.

14. Hiring Employees

In the early stages of operating your party planning business, you may be considering doing everything yourself, and that’s not a bad idea as long as it doesn’t interfere with servicing your customers effectively.

However, as time goes on and your business builds momentum, you may need to hire employees.

One of the key factors to success is ensuring you hire the right person for each position. You can lose a lot of time and money by hiring someone who is not right for the position.

Keep in mind that it’s harder to get rid of an employee than hire them.

When it comes to the cost of hiring, instead of looking at the hourly wage, look at the yearly cost because it will put things in a different perspective, and when you consider a small crew of just five employees, it can cost you in the six-figure range every year.

When you look at it from this perspective, you think twice about each position you’re going to hire for, and you only hire when needed while ensuring you hire the right person for each position. See how  and when to hire a new employee for more on hiring.

In this section of the post, you’ll find a collection of resources you can use now and when your business is up and running.

Many of these resources lead to search results offering new and updated content. So it makes sense to visit this page often to use the resources.

Trends and Statistics

When you spend some time looking at industry trends and statistics, you’ll get an overview of the market and can identify if it’s rising or declining.

In addition, you’re also getting ideas for what’s popular, and sometimes you can implement those ideas in your service.

Click here for the latest google search results related to trends in the kids’ party industry.

Take some time to view the link below to see supplies available in the marketplace that can help you improve your parties and offer a better experience for the kids.

See the latest google search results for kids’ party planning supplies.

Associations

Many associations also offer educational information, trends, statistics, and host events, allowing you to network with others in the industry.

You may also want to consider joining your local Chamber of Commerce so you can get to know local entrepreneurs and bring awareness to your business.

Click here to view event planning associations.  you may also want to check out our page for tips and insights about  Joining a trade association.

Top Kids Party Planning Businesses

When you view businesses similar to yours, you get an idea of what’s in the marketplace. For example, you can see what services are offered and get an idea about the pricing in the marketplace.

Sometimes if you study all the businesses at one time, you may pick up on something that’s missing in the industry.

If that’s something your customers like and can implement, you may have found a competitive edge.

On the other hand, you may find something you’re missing in your business that the others offer, which you may want to include in your service.  Search Google for the top kids’ party planning in your area.

Marketing Tips

A business without customers isn’t really a business. And getting customers without marketing isn’t a reality. When you think about it, marketing doesn’t have to be complicated where you need a New York agency to promote your business. It can be as simple as bringing awareness.

For example, you could host a school event for free just to promote your kids’ party planning business. During the party, you would create gift bags for the kids.

Then, when the kids go home naturally, they’ll tell their parents about their experience. Your gift bags will include cards, brochures, and promotional items to promote your business.

This can bring awareness to your service, and it’s just one tip for marketing.

There are many tips for marketing your business. Access the information and act on those marketing tactics that make sense to you.

It’s a good idea to visit the link below at least once a month so that you stay up-to-date and generate new ideas for marketing campaigns to build your business.  Have a look at the latest articles for marketing a kids’ party planning business.

Kids Party Planning Tips

Whether you are an experienced party planner or not, you want to improve your skills and keep up-to-date with the latest information.

Take some time to visit the following link to explore what’s new.  Look at the search results for tips related to kids’ party planning.

Books are a great source of information. You may want to have a collection of books that can help you run your business and improve your skills and party planning.

A time-saving tip with nonfiction books is you don’t have to read the book from cover to cover to get the information you want.

Instead, you can go through the table of contents to locate the section you want.

View the most recent Google search results for kids’ party planning books.

There are many sources of training online. Why not take a few minutes to see what’s available and decide if you want to improve your skills with the material available.

The way I look at training is if you are familiar with the material, then it’s a refresher, and even if you just get one idea or a tip, then it’s worth the investment in the training.

See  Google’s search results related to kid’s party planning.

The news is another source of information I like to use. So, naturally, I don’t watch the evening news waiting for a topic I’m interested in.

Instead, I use Google news. I type in my keyword, and I have instant access to the latest, plus archived news stories related to my keywords.

See Google’s News Search results related to kids’ party planning.

YouTube is an excellent source of information for tutorials. Many of the videos are well-produced and offer advice on various topics.

When it comes to YouTube, I like that anybody can post a video and share their experience. See the Most Recent Videos Related to Kids Party Planning

Privacy Overview

How to Start or Grow a Kids’ Party Business

How to Start or Grow a Kids' Party Business

The kids’ party industry in Australia is a lucrative one for event planners. Each year, families spend anywhere from hundreds to tens of thousands of dollars to create the perfect event for their children. Enter a brilliant business idea: curating events for kids.

A Family Values Survey by Real Insurance found that “72% of parents think social media and celebrities have put more pressure on parents to throw visually impressive parties they can share with others online”. From birthdays and Christmas events to school holiday entertainment, there is a huge market for events designed for kids.

If you’re thinking of starting an events business in this booming industry,  don’t be dazzled by the magical decorations and cute kids smiling ear to ear. A lot of hard work goes on behind the scenes to bring a children’s party to life and meet the high expectation of Millennial parents. 

To get some insider tips on starting or growing a kids’ party business, we spoke to  Jodi Polasky, the creator of Pretty Princess Parties . Polasky has a thriving business that has  hosted events such as a ticketed ‘Fairytale Ball’ for children in 36 cities across the US.  But launching her events business didn’t start at happily ever after. When her business grew quickly, Polasky was quickly overwhelmed by the manual logistics involved. “It was a complete mess,” Polasky said. “I knew there must be a better way.”

Check out these three children’s party planning essentials she learned growing her business to create a magical experience of your own.

Tip #1: Use tech that makes your planning less manual

Jodi Polasky was — and still is — the only full-time employee at Pretty Princess Parties. In the early days, Polasky was managing all ticketing on her own, without an event management platform . Not only was she juggling marketing, bookkeeping, and performers, she was mailing each customer paper tickets after receiving their cheques.  Overwhelmed with bouncing cheques and ticketing issues, Polasky knew it was time for a change.

She modernised her ticketing by signing up for Eventbrite — and she’s never looked back. Eventbrite removed the hassles associated with booking, payments, and different state taxes for Polasky, reducing unexpected expenses and keeping her in line with local laws.

With the time she’s saved, Polasky is able to focus more on the attendee experience, training performers and making sure her event is running smoothly before the first attendee steps through the door.

“None of this would be possible without a good ticketing platform,” Polasky advises.

Tip #2: Build partnerships with relevant influencers

The first step to growing your kids’ party business is to find your parent audience. That’s where influencers come in. Influencers are highly active people on social media who have very loyal and engaged followers, making it easy for the most relevant potential attendees to get wind of your party.

“Influencers have been incredibly powerful for growing our brand,” says Polasky. “Being able to partner with people who already are trusted (for us, it’s mostly mums) helps us to connect with potential attendees because those influencers give your event credibility.”

While you might not be able to afford the type of influencer who has millions of followers, micro-influencers like local parenting bloggers are actually more useful partnerships for a princess party.

Here’s how to find the right influencers for your event:

  • Look at Instagram’s Explore tab for posts tagged locally or with relevant hashtags to find people who have followings and may be interested in your event
  • Make sure their following is engaged by checking how many likes and comments they get per post compared to their number of followers
  • Investigate their background in events by looking at what kind of content they’ve created in the past and whether it’s in line with what you want to communicate about your event
  • Engage with them on social media and show interest in their content
  • Hook the influencers with photos and videos of your event, and explain how a relationship can be mutually beneficial

Once you get your influencers on board, it’s time to build your partnership. For example, offer them free tickets in exchange for sharing posts and stories at your event and tagging you.

“We typically send our influencers two sets of free tickets — one set for them to use and one set for them to give away,” says Polasky. “Once they’re on board and they start spreading the word, it really helps grow the event.”

Read More: The Micro-Influencer Marketing Strategy Guide

Tip #3: share professional visuals that show attendees exactly what to expect.

When you sell tickets to an event, you’re asking attendees for two of the most precious things they have to give: their money and their time. Before they make that investment, they are going to want to make sure that they won’t be disappointed. Make them confident in their purchase by sharing photos and videos that bring the experience to life.

“Professional video and photo content is the most important thing to get people clicking,” Polasky says. Here are three strategies to hook new attendees with photos and video:

  • Share YouTube videos or Instagram photos of your event in action. Even without a professional videographer, smartphones can more than adequately provide you with some Insta-worthy shots. But before you post any photos of children, make sure to get signed releases from parents!
  • Showcase photos from the perspective of your attendees by reposting great shots you see on the Instagram tag of your event. Don’t forget to ask permission first.
  • Let people get behind the scenes by snapping some photos of the decked out room and your performers before people arrive. Sharing these on your social account can create buzz before your event starts.
  • Add attendee testimonials highlighting their enjoyment Many customers refer to social proof before making purchases, so curate a collection of quotes from past attendees to sway future attendees to buy. You can make these visual by creating some compelling text-based graphics to post testimonials on your social feeds without burying the quote in the description.

Make your fairytale come true

Looking for more tips to make your party business stand out? Check out this ebook on marketing for niche events.

Find Your Tribe: Your Guide to Marketing Niche Events

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about the author

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Mel Kershaw

Mel is a writer and editor at Eventbrite, helping event creators level up their marketing and put together more engaging experiences. A wearer of many hats, she's worked in advertising, digital strategy, community management, and hosted her fair share of events around Melbourne.

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How to Start a Kid-Focused Business If you're a child at heart and an entrepreneur in spirit, you have what it takes to start one of these 5 fabulous kid-oriented businesses.

Feb 1, 2008

Do you fondly remember your favorite childhood toys? Do you have happy memories of long games of Monopoly or Risk? Do you find younger kids' perspectives interesting and often funny? When you see older kids horsing around, do you sometimes get the urge to join in?

If you answered yes to these questions, chances are you enjoy children and the way they play. Chances are also good that you'd enjoy being a part of that play time. You can achieve that by starting a kids-related business. As you'll discover in this article, now is a great time to do it.

What's Inside

  • Introduction
  • What It Takes
  • Niches Business by Business
  • Days in the Life of..
  • Start-Up Costs for

First things first, however. No matter what your background, skills or interests might be, a solid understanding of the kids' industry is crucial before you decide where your own special niche might lie. Read on to find out whether a business catering to kids might be for you.

Kids' Industry Overview There's no shortage of potential customers in this industry: According to the Federal Interagency Forum on Child and Family Statistics, more than 73 million children under age 18 live in America, and this number is growing every year. Birth rates in the late '80s and '90s were the highest recorded since the end of the famed baby boom in 1964. By 2020, the number of children is projected to reach 80 million and to account for approximately 24 percent of the U.S. population.

The size of the kids' population is good news. So is the fact that parents and grandparents are spending more money than ever on children. Most compelling of all, however, is the surge in kids' own purchasing power.

Because of changes in the social and family roles of children, recent decades have seen sharp increases not only in kids' direct spending but also in their influence on household spending. In the 1960s, an era when kids were largely expected to be "seen and not heard," children influenced an estimated $5 billion of their parents' purchases. Kids now influence upwards of $500 billion in household spending, including food, toiletries, and a host of other items (even the family car!) outside the traditional realm of kids' products.

So how much do kids spend on products for their own use? According to research conducted by American Demographics magazine, 4-to-12-year-olds spend more than $40 billion, while teenagers (ages 12 to 19) spend $155 billion of their own money.

There's no question children have more money of their own than ever before-and businesses know it. Children today are the subjects of an unprecedented marketing blitz, not only on TV, but also in school. According to the American Psychological Association, Madison Avenue spends more than $12 billion a year on marketing to children. Child psychologists estimate that the average child sees 40,000 advertisements each year, and that the average 3-year-old can identify 100 brand logos.

What does this mean to you? Children are savvier consumers than ever before. They know what products and toys are out there. To make sure your business will stand out in this marketplace, you have to be sure you're providing something that kids want-and that means doing lots of research. Let's start with the following overview of the five kinds of kids' businesses profiled in this book and the trends shaping each of their industries. In the next chapter, you'll find more details about how to carve out a specialized niche in one of these businesses.

Trends in Kids' Businesses Each of the following kids' businesses-party planning, gift and bath products, educational toys and games, plus-size clothing and cooking classes-is covered in-depth in separate chapters in Kids'-Focused Businesses Startup Guide. For now, here's a quick industry analysis for each.

Kids' Party Planning This is a booming industry, especially in the teen party sector, where coming-of-age parties are increasingly popular. In addition to the traditional birthday and graduation events, bar and bat mitzvahs and sweet 16 parties signal a trend toward increased celebration of kids' milestones. Given the significant Hispanic population, quinceñera (age 15) parties in particular can be expected to rise in popularity.

Although no numbers exist for this market, experts predict that the industry will continue to grow, as parents provide not only a greater number of parties but also more expensive ones for their children.

Kids' Gift and Bath Products The sheer breadth of this category, which encompasses everything from books and music to fragrances, makes it a promising market.

Just to take one tiny subset of the market as an example, parents spend more than $80 million annually on baby soaps in food, drug and discount stores (and that's not even including Wal-mart), according to market research company Information Resources.

Consider, too, another small segment of the market: baby gifts. According to the U.S. Census Bureau, American births are holding steady at approximately 4 million per year. Multiply that 4 million by the number of gifts given per baby, and you get promising potential in baby gifts alone.

Since spending on and by children typically increases every year, kids' gift and bath products should be a strong market for the foreseeable future.

Kids' Educational Toys and Games The Toy Industry Association estimates that the traditional toy industry (which doesn't include electronics such as video games and handheld electronic games) is worth an estimated $22 billion in annual sales, with nearly half those sales being generated during the holidays (see "Toy Story" on page 1.4 for a breakdown of popular toy categories). Educational games like Cranium have enjoyed huge mass appeal. In the eight years since its inception, this board game, together with its sibling titles, has sold more than 15 million games in 10 languages and 30 countries. Educational toys like the LeapFrog learning laptops have also been popular. Industry observers believe that educational toys' mass-market appeal will only continue to grow, as parents continue to search for meaningful enrichment activities for their children.

Kids' Plus-Size Clothing Childhood obesity has become an important issue over the past decade. According to the National Health and Nutrition Examination Survey, one-third of U.S. children and teens are either obese or on the brink of becoming so. Babies are also larger than ever before, so interest in clothes and equipment for bigger babies and children can only continue to increase.

What's the size of this market? According to a new study from the Packaged Facts Division of Marketresearch.com, sales of women's/girls' plus-size apparel is $47 billion, accounting for 27 percent of all clothing sales and nearly 40 percent of all women's/girls' apparel sales. And let's not forget the boys: Men's/boys' big-and-tall sales are $29 billion, representing more than 16 percent of all clothing sales and 50 percent of all men's/boys' apparel. And there's no sign of this market slowing down any time soon.

The NPD Group estimates that in the 9-to-12 age group, 31 percent of boys and 38 percent of girls are sizing up and wearing men's, juniors' or women's sizes. Global Purchasing Co., a retail strategy planning and training firm, notes that the availability of attractive, flattering and stylish children's plus-size clothing is scarce, and that mothers and children alike are dissatisfied with the selection and styles.

Kids' Cooking Classes Parents want their kids to be well-rounded and high-functioning adults. Yet many people either do not have time or do not feel qualified to teach their children traditional skills. Interest has grown in classes that teach cooking, sewing, carpentry and even etiquette. Cooking classes and products for kids have become especially popular.

The proliferation of cooking shows on TV and a recent educational emphasis on health and cooking in response to the childhood obesity epidemic have also added to the number of kids interested in experimenting in the kitchen. According to the Food Network, TV chefs such as Rachael Ray often draw more tween fans than 35-to-45-year-olds at public events. The Bay Area is currently leading the kids' cooking trend, with interest high in cookbooks, cooking demos and classes, but this market can be expected to keep growing nationwide.

Do you have what it takes to run one of these businesses? Not surprisingly, the typical owner of a kids' business enjoys being around children. Even if you're not dealing directly with kids on a daily basis, you'll still need to get feedback from them and be sensitive to their interests, so having an appreciation for how they think, learn and play is essential.

Personality Matters Being interested in kids isn't all you'll need. Depending on what kind of business you start, you may need some of the following traits as well:

Patience: Working with kids takes patience, even under ideal conditions. Accidents and bad moods can create a tense atmosphere, not to mention you may need to deal with a wide range of behavioral issues, personality differences, energy levels and attention spans. You need to be able to work through it.

Flexibility: The ability to deal with the unpredictable glitches that arise is essential.

Sense of fun and wonder: Kids live in a world of magic, excitement and endless possibilities. Try to enter that world with them. This is especially important if you're designing kids' gifts or toys.

Empathy: Remember what it was like to be a kid? The better you are at putting yourself in the place of your young customers, the stronger your business will be.

Persistence and energy: As with any business, perseverance is an important success factor. Launching a business is a time- and energy-consuming venture. It's not unusual to work 70 to 80 hours per week during the first year, or even longer. Helpful Experience In addition to having a personality that meshes well with children, there is an entire range of skills and experience needed to run a business. If you're operating your business solo, you'll need all of them to at least some degree, unless you outsource the work. If you hire employees, make sure to hire people whose skills complement, rather than duplicate, yours.

As a general rule, you should have some kind of experience with whatever you're selling. You or your employees may need a background in the following:

Sales/marketing: While you don't need a degree, you do need to be good at selling-or hire someone who is.

Public relations: Any business owner needs to know some basic guidelines for dealing with the public and the media.

Accounting/bookkeeping: If you don't have an employee to handle these tasks, consider outsourcing them. To tackle them yourself, you'll need some previous experience and preferably a bookkeeping class.

Management: Chances are, you'll start out with no employees and therefore won't need this experience. As your business grows, it may become more important. The more employees you have, the more time you'll spend on management-type tasks. Informal management experience is usually sufficient for dealing with a small number of employees.

Design: If you're planning to design the products you sell, you'll need some design experience, preferably with the particular kind of item you have in mind.

Sewing/arts/crafts: Launching a custom sewing business (for custom-made plus-size kids' clothes) naturally requires skill at sewing.

Teaching: A teaching background is helpful, although not mandatory, for conducting cooking lessons. You can get by without formal training, but it's best to have at least some practical experience.

Cooking: As common sense would indicate, you need cooking experience, even if it's not formal training, to teach cooking classes. Even if you hire all your teachers, knowledge of cooking basics is important.

Event planning: There's no substitute for experience in party planning. Consider volunteering to help at a few children's events or getting a part-time job with another party planner to learn the ropes.

Parenting/mentoring: No matter what kind of kids-related business you decide to start, experience with children is important. If you don't have it, do whatever it takes to get it.

Following are some niche possibilities for each of the five types of kids-related businesses. Keep in mind, however, that children's products and services already constitute a niche market. For some of these business types, further specialization may not be practical.

Kids' Party Planning You already know you'll need to make yourself stand out in kids' party planning by establishing some kind of niche, but where should you look for one?

Probably nowhere, at least not immediately. Instead, you should try different types of parties to see which work best for you and which offer the best market for you. This strategy will also help ensure that you don't wind up without enough parties to plan..

Even once you're better established, be careful not to restrict your market too much. You can become known for, say, tea parties and yet still produce other kinds of children's, and even adults', events. In all but the biggest, most affluent markets, too narrow a niche is a problem in children's event planning.

With the understanding, then, that perhaps only about half your business may be in a niche market, here are some possible ideas:

Tea parties: Usually these are dress-up parties at which "tea" is served and often a little etiquette lesson given. These are popular for girls in the 4-to-9-year-old age range. With the proper marketing and adjustment of activities, the age range could probably even be extended beyond 9.

Spa parties: Any kind of "pamper me" party is popular with girls 10 and up. Hair, makeup, manicures or pedicures, facials and any other pampering activity are good entertainment ideas.

Holiday parties: Christmas parties are the most common, but any holidays are possible. You'll need to target a geographic area with high levels of disposable income.

Bar or bat mitzvah parties: These can be a good bet in areas with a significant Jewish population. "About 40 percent of my business is bar and bat mitzvahs," says event planner Beth Shubert, owner of Glen Rock, New Jersey-based Evention Inc.

quinceñera (age 15) parties: In areas with relatively higher Hispanic populations, this is a good niche possibility. Overall, as the U.S. Hispanic population increases to a projected 25 percent, this niche will get even better!

Sweet 16 parties: So far, this type of party is prevalent only in the trendiest, wealthiest areas. But that could change.

High school-related parties: Prom, homecoming, winter formal, senior breakfast and graduation can provide a niche market in areas of the country with large schools. Currently, California seems to be the main market for professionally planned school parties, but the market may expand.

If you decide to try a niche, keep in mind that what's trendy or popular in one area of the country may not be in another. How do you find out this information? One way is by interviewing professionals in related fields. Photographers, florists and caterers know what types of events are popular in their areas. They may even have suggestions for site personnel (such as hotel managers, for example) you should talk to.

In addition, interview prospective clients in affluent households. Doctors' offices and law offices are good places to start. Also, joining local business organizations can put you in contact with businesspeople with high levels of disposable income. If you say you're conducting market research and then keep your questions to a minimum-four at most-people will usually cooperate.

Kids' Gift and Bath Products Creating a product to fill a need that you have in your own life is one good way to find a niche. When Nicole Donnelly, for example, wanted her baby to go diaperless for a while to clear up a rash, she needed a way to keep the baby's legs warm and her knees padded for crawling. "I cut up a pair of my socks and made little baby leg warmers," she says. The idea was an instant hit and she sold 100 pairs in two weeks. She launched her company, BabyLegs, in Seattle in 2005.

The following are some possible niche ideas for children's gift and bath products:

Craft kits: scrapbooking, knitting, sewing, woodworking, jewelry

Accessories: handbags, totes, backpacks, hats, scarves, gloves, hair décor

Storage containers: hat, jewelry, trinket or treasure boxes

Jewelry: dress-up, casual, "best friends" sets, backpack décor

New baby/sibling items: blankets, T-shirts, photo albums

Bedroom or locker accessories: photo frames, memory books, wastebaskets, desk accessories

Personalized items: Just about anything above could fit into this category!

Ethnic/world culture items: dolls and other toys from around the world, ethnic dolls, world games

Organic bath products: shampoo, lotion, body scrub, bubble bath

There's no substitute for getting out there, doing the legwork and finding out what's available. Check out any trade shows or consumer gift shows you can find. While the main trade shows for the gift industry are in major cities like New York, Atlanta and Dallas, many cities across the United States host consumer shows.

Kids' Educational Toys and Games Whether you're selling ready-made toys and games or those you produce yourself, it's a good idea to remember that educational toys and games already make up a well-defined niche. However, if you're starting up with low costs and you have an expansive reach (such as by using direct mail or the internet to get the word out), you could specialize in one or more of the following ways:

Age group: baby, preschool, primary, tween, teen

Skill type: motor skills, alphabet, reading, hand-eye coordination, cognitive skills

Activity type: toy, game, puzzle, enrichment, sports, dress-up

Play medium: paper, game board, manipulatives, keyboard Kids' Plus-Size Clothing Although the children's casual plus-size clothing market may be well enough served, it seems clear that plus-size clothing for teens and young adults is a good niche opportunity. When LeRona Johnson launched her teen and young adult plus-size clothing store, MerriBella Fashions, in 2006 in Chicago, she knew how hard it was to find fashionable clothing to please her own teenage daughter. For her 15-year-old, the Lane Bryant retail store wasn't an option. The styles and fabric types were different from what her friends wore. And she had another objection. "She doesn't want to shop where her mom shops," says Johnson.

Department stores are problematic, too. Those that carry junior plus sizes are few and far between, and selection is limited.

In her store, Johnson stocks the types of styles her daughter wants to wear. Customer response to MerriBella's trendy, youthful style selections has been enthusiastic. "It makes me feel good to hear customers say they've been looking for a place like this," says Johnson. One of her customers lives in Iowa. "She comes up here once a month and shops with us because she says she can't find these types of things for her daughter."

What's the secret? Doing something different, according to Johnson. "You really have to have that niche," she says. "You have to pretty much be doing something no one else is doing, or the competition, the bigger stores, will kill you every time.".

If you plan to sew custom clothing, your avenues for eventual specialization might be wide open. According to veteran pattern maker Sarah Doyle, who spent several years collecting measurements of plus-size children, current standard industry plus sizes are often not "plus" enough. Although clients are unlikely to pay custom prices for some basic kids' clothing items like T-shirts and shorts, there are other items Doyle says they will pay more for. These include the following:

Formalwear: bridesmaid and prom dresses, suits

Casualwear: fashionable tops, skirts and pants

Underwear: slips, sport bras

Outerwear: coats, jackets, snow pants, sweatshirts

Nightwear: pajamas, nightgowns, robe Kids' Cooking Classes This type of service is novel enough that making parents aware of it, and getting them to pay for it, should be a greater priority than looking for a narrower niche market. A further challenge is that most children are in school much of the day.

You can be creative in structuring your classes, however. For example, what about offering a cooking class that focuses on foods inspired by popular kids' book characters like Harry Potter or American Girls? Talk to parents of prospective students (starting with your friends and acquaintances) and see what kinds of classes interest them.

Kids' Party Planning Event planners typically find themselves performing a whole range of tasks, particularly when they first start out. For many planners, this variety in their working life is part of the job's appeal. From phone negotiations and computer data inputting to shopping around for that perfect site and brainstorming the ideal party theme, planners wear many hats-sometimes even an emergency rescue one!

Yvette Jackson and Tiffany Brown own Wow! Special Events in Huntington Beach, California; the company specializes in high school events such as proms. Jackson recounts the time a deejay forgot to bring the coronation song for the crowning of the prom king and queen. "One of our coordinators ran home, downloaded it from the internet, burned a CD and ran it over to the venue," she says.

If your company provides one or more vendor services, such as décor, floral treatments or entertainment, your day will include even more variety, since you'll add painting, construction, flower arranging and talent scouting to the list of possibilities. Whatever you do, your day will be filled with people, so make sure you enjoy working with others! Solid time management skills and the ability to multitask are also important. All in all, planning parties involves a delicate balance of the practical and the creative.

Kids' Gift and Bath Products Eleanor Keare, president and co-owner of Santa Monica, California-based Circle of Friends, a children's bath products company started in 1995, says her day is split between the present and the future. She spends a significant amount of time approving orders, maintaining accounts, dealing with customer service issues, checking inventory and supplies, and making sure that production is moving forward. To develop new business, she oversees accounts, looks into acquisitions and works on developing new products.

Kids' Educational Toys and Games If you sell ready-made toys and games, your day-to-day activities will be similar to those of other owners of inventory-based retail businesses. If you develop your own toys and games and then sell them, your primary activities will depend on what stage of development your toys and games are in and how you decide to develop and sell them. In general, however, you'll add research, design, testing, manufacturing and packaging to the general activities common to most businesses.

Andrea Barthello and her husband, Bill Ritchie, started ThinkFun, originally named Binary Arts, in 1985 in the basement of their house. They started out making brain-teaser puzzles based on binary-code concepts of the kind used in computers. "We evolved into calling them mind-challenging games when we came up with Rush Hour, a multilevel game," says Barthello.

Once they finished their design and development, they found their time sharply divided. "We were trying to sell [our games] during the day and making them at night," says Barthello. They looked for local target markets, phoned business owners and provided product samples to prospective specialty store customers.

These days, ThinkFun occupies a large two-story building. The company's award-winning games are sold in most educational toy stores and also in huge retailers like Barnes & Noble and Target. While Ritchie and other company executives head up operations and product development, Barthello handles corporate development and sales and marketing. You, too, can expect to be involved in a variety of different activities, many of them concurrently.

Kids' Plus-Size Clothing If you're starting a retail business, then your day will probably be similar to that of any retail store owner. You'll approve orders, sell to customers, supervise employees, check inventory levels, deal with customer service issues and do a host of other tasks as well, depending on your sales venue.

MerriBella Fashions owner LeRona Johnson spends a significant portion of her time on research. She looks for wholesale clothing online at www.fashiongo.net and www.lashowroom.com . She checks out the competition in local malls. She also keeps a close eye on her customer database. "I want to know who my customers are, who's shopping with us on a regular basis, and how much they're spending," she says. She sends customers coupons and information on new clothing lines. She also stays current on building plans in the area, especially since she's planning an expansion within the next two years.

Johnson also feels it's important for her to spend time on the sales floor. "No one should know your business more than you," she says, "and [you should] know what your customers are asking for."

If you're creating custom-made plus-size clothes, then you have a service business rather than an inventory-based one. Most of your day will be spent at your sewing machine, with additional time allowance for consultations, fittings and paperwork. "Sometimes I go fabric shopping with a client," says Mary Stevens, a Cincinnati-based entrepreneur who started creating custom garments in 2004 under the shingle Majestic Sewing and Apparel.

A designer's day includes reading current fashion magazines, newspapers, and other media that reflect current trends and tastes. You might attend fashion shows or meet with customers and contractors. You are constantly on the look-out for new ideas, whether you do that by sketching new designs or scanning the net.

Kids' Cooking Classes Just imagine it: You tool through the farmers' market in the morning, picking out the freshest produce and the most tempting cheeses. You stop at the coffee shop, where you sip your favorite brew while researching French history on your laptop. At the bakery you buy two baguettes. Then it's onward to pick up four aprons donated by a local gourmet shop.

Back at the office, you collect the recipes you'll need and put the finishing touches on your lesson plan: Dinner in Paris. Then you open mail, collecting several deposit checks. After school, the kids arrive. They make a perfect tarte a l'oignon (onion tart) appetizer, followed by an equally wonderful boeuf bourguignon, salad and crepes. You send them off and leave the remaining cleanup to your assistant while you answer messages and book four more 6-year-old girls into your Eloise in the Kitchen summer camp.

You'll probably do at least some of these things, although you'll also undertake many other less glamorous tasks, like testing recipes, mopping up assorted spills and figuring out a last-minute substitute for that burned tray of hors d'oeuvres.

Start-Up Costs for.

Kids' Party Planning Your startup costs will vary tremendously, depending on where you locate, what your insurance costs will be and what kind of equipment you decide to buy. Let's look at two hypothetical party-planning businesses. The low-end business is homebased with no employees. The sole proprietor already has a computer, online access, a printer/copier/fax machine, a cell phone, a digital camera and office furniture. She used her startup money to buy liability insurance, event-planning software and business cards. She also paid for licenses, taxes and website design, for which she employed a computer science major. She needs $3,520 to launch her business.

The higher-end business is a LLC. It occupies 800 square feet of office space in a large city. Its owner has a full-time planner and a part-time bookkeeper. She upgraded her computer equipment, bought office furniture, and added a phone line and a professionally designed website. She also bought high-priced liability insurance because of her location in the greater Los Angeles area, which has experienced terrorist activity. She invested in business cards, stationery and an ad in the Yellow Pages. Her startup total is $29,183. Both owners derive their income from pretax net profit. Annually, these businesses will gross $70,000 and $200,000, respectively, after the first year or two.

So how much can you expect to bring home in the first year from a kids' party-planning business? Keep in mind that it will probably take you two to three years to make a healthy profit. Why? Because your most effective advertising will be word-of-mouth, and that takes time.

Industry expert Laurie Saunders estimates that a new kids' party planner with a business similar to the lower-end one in our example might be able to make a first-year salary of about $20,000.

Kids' Gift and Bath Products Startup costs for this kind of business will depend on what you sell and how you sell and store it, as well as where you locate and how much equipment you buy.

Nicole Donnelly's initial sales of baby leg warmers to friends and acquaintances required only enough money to buy socks to alter, but once she decided to launch her business and get an overseas manufacturer, her costs went up. She needed a minimum order of 500 pairs of leg warmers, at $3 per pair, making her initial product investment $1,500. Her other costs were few, since she started homebased.

Let's again look at preopening costs for two hypothetical gift and bath businesses. The first is a homebased business with no employees. The sole proprietor designs her own product and sells it at fairs, shows and other events, as well as online. She already has a computer, online access, a printer/copier/fax machine, a cell phone, a digital camera and office furniture. She used her startup money to pay for production supplies, product liability insurance, booth construction and site rental, some travel expenses (mostly local) and business cards. She also paid for licenses, taxes and a website that a college student designed. In addition, she applied for a provisional patent for her product. At minimum, she needs $4,180.

The more expensive business is an online corporation, operated from a 1,000-square-foot warehouse. Its owner has a full-time fulfillment employee and a part-time bookkeeper. She upgraded her computer equipment and bought some low-cost office furniture and warehouse equipment. She has a multiline phone system and a retail store on Yahoo! She also invested in business cards. Her startup cost is closer to $26,763.

Both owners derive their income from pretax net profit. Annually, these businesses will gross $90,000 and $250,000, respectively, after the first year or two.

How much can you expect to make in the first year from a kids' gift and bath products business? That depends in large part on how much selling you do. It also depends on how much of your revenue goes back into building your business. It took Nicole Donnelly only a year and a half to make a profit because her Seattle company was growing quickly. But in some cases, it takes longer to make a profit.

Alternatively, if you sell popular products at a booth in a region where you can do shows most of the year, you could make $40,000 the first year.

Kids' Educational Toys and Games Startup costs are hard to quantify in this type of business. The ranges are huge, depending on what you sell and how you sell it. For example, a homebased business selling only a few different games or toys might cost anywhere from $4,000 to $10,000 to launch, or even more, depending on how much inventory and equipment you buy and whether you have a website.

When Andrea Barthello and her husband, Bill Ritchie, started ThinkFun in 1985, they worked from home. "We literally made stuff in our basement," says Barthello. They needed no office equipment. They did buy wood, wire and some woodworking equipment for assembling prototypes of their brain-teaser puzzles. "We probably spent a couple thousand dollars," Barthello says. They also spent about $3,000 on the services of an expert woodworker and additional funds on other general startup expenses. But theirs was still a small initial startup.

For a sole proprietor who designs her own toys, manufactures them overseas and sells them to retailers, her startup funds-spent on inventory, provision patent and trademark protection, licenses and taxes, product liability insurance and packaging supplies-the startup costs could be $7,400, assuming a friend designs her website and she already owns office equipment.

For a 600-square-foot retail toy and game store, let's assume the business partners have one part-time employee. They used their startup money to rent their store space, equip their store and buy inventory. They also have utilities, insurance, advertising and promotion costs. Since they use their home to run the business, they did not need office equipment, and they have no website yet, although they expect to add one later. Their total startup cost is $44,330.

Both owners derive their income from pretax net profit. Annually, these businesses will gross $60,000 and $200,000, respectively, after the first year or two.

What can you expect to make the first year? Again, income ranges are equally broad in the toy and game industry. Earnings depend on how much you sell, how you sell it, and how much you put back into the business. Barthello estimates that in their first year of business, they sold $50,000 worth of product.

Kids' Plus-Size Clothing According to MerriBella Fashions owner LeRona Johnson, the typical startup figure for a small brick-and-mortar retail clothing store is more than double what her own startup costs were. "Most people I know spent close to $50,000 starting up," she says. Johnson, however, spent $20,000. What made the difference for her? Four years of careful planning and resulting stellar deals on inventory, equipment and furniture, all of which are major expenses. By keeping her eye out for store closings and furniture cast-offs, she shaved thousands of dollars off her startup costs.

She also prioritized and made sure she got the most bang for her buck. "The most important thing was to make sure we had great inventory. I knew that was the key to everything." Accordingly, she spent half her startup money, or $10,000, on the best fashions she could find. But even though her inventory costs were proportionately high, she still spent thousands less than average. Starting well ahead of her opening, she scoured the inventory of Chicago-area stores that were closing. "I got a lot of stock at very low prices," she says.

The financial investment required to start a homebased custom clothing business is "very minimal," according to industry expert Sarah Doyle. If you locate in commercial space, however, your costs will naturally be higher. Depending on how much equipment and supplies you already own, plan on spending $900 to $12,000 for startup.

How much money can you make selling plus-size clothing? Johnson expects MerriBella Fashions to break even after two years. Currently, most of her revenue gets pumped back into the business. However, within the next year and a half, she expects to achieve gross revenues of $240,000 per year and an annual net income for herself of $50,000. Once she expands, as she plans to do within two years, those figures will go higher. "You have to start small," she explains.

Income from a custom clothing business will depend not only on what you sew, but also on how fast you sew. Doyle estimates that a business owner with considerable sewing experience (who therefore sews fairly rapidly) could make approximately $30,000 the first year. Since, as a general rule, profits are higher on formalwear, you could make even more than that. And if you expand your business and hire help, you could increase your earnings still more.

Kids' Cooking Classes In this industry as well, startup costs and income ranges vary tremendously. The amount of your overhead is the biggest factor. Others include how many students you teach and how much you charge each student per hour.

Let's list preopening costs for two hypothetical kids' cooking businesses. The first is homebased with no employees. The sole proprietor already has a fully equipped home kitchen. She also has a computer, online access, a printer/copier/fax machine, a cell phone, a digital camera and office furniture. She needs no state culinary licensing and has no website yet. She used her startup money to buy liability insurance, kids' kitchen tools and aprons, pantry supplies and a small amount of advertising. She also paid for general licenses and taxes. Her business cost just $3,080 to start up.

The higher-end business is an LLC. It occupies 900 square feet of retail space in what used to be a small restaurant. Its owner has a full-time teacher and a part-time helper. Although major appliances and plumbing and gas hookups already existed, she bought one new (noncommercial) oven range, kitchen tools and supplies, three kitchen work tables and 12 chairs. She also paid for a phone line, utilities and a professionally designed website. Since she uses her home office, she needed no office equipment, except for a filing cabinet. She did have to pay for liability insurance, state-required culinary licensing and general licenses and taxes. She invested in a brochure and some advertising. Her startup cost is closer to $20,820.

Both owners derive their income from pretax net profit. The homebased business averages three students per class, because four is the largest number that will comfortably fit in her kitchen. The commercially located business averages six students per class. Annually, these businesses will gross $60,000 and $240,000, respectively, after the first year or two.

So how much can you expect to make in the first year from a business offering kids' cooking classes? "Don't expect to make money right away," cautions industry expert Julia Jordan. Keep in mind that it will probably take you two to three years to make a healthy profit. Why? Again, as with most service-related businesses, your most effective advertising will be word-of-mouth, and that takes time.

Associations

  • American Apparel and Footwear Association
  • American Culinary Federation
  • American Home Sewing Association
  • American Sewing Guild
  • American Specialty Toy Retailing Association
  • Association of Game and Puzzle Collectors
  • Cosmetic, Toiletry and Fragrance Association
  • Craft & Hobby Association
  • Craft Retailers Association for Tomorrow
  • Game Manufacturers Association
  • International Association of Culinary Professionals
  • International Council of Toy Industries
  • International Licensing Industry Merchandisers Association
  • International Special Events Society
  • Juvenile Products Manufacturers Association
  • National Association of Independent Artists
  • National Craft Association
  • National Retail Federation
  • National Specialty Gift Association
  • Toy Industry Association
  • Women In Toys

Publications

  • Apparel News
  • Playthings Magazine
  • Special Events Magazine

Trade Shows

  • Accessories the Show
  • ASAP Global Sourcing Show
  • Boston Gift Show
  • Chicago International Toy and Game Fair
  • Dallas Men's and Boys' Apparel Market
  • MAGIC Marketplace Fashion industry
  • National Stationery Show
  • New York International Gift Fair
  • New York International Toy Fair
  • San Francisco International Gift Fair

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Mum's Money Corner

children's party planning business

How to Start a Kids’ Party Planning Business

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This is the first in a series of flexible home business ideas for mums.

Do you love kids and parties? Are you excellent at organising, and do you have a great eye for detail? Are you enthusiastic and outgoing?

If so, then a kids’ party planning business may be just right for you!

Party planning is a growing trend. Birthday parties seem to be getting more and more elaborate, and this trend doesn’t seem to be slowing down!

A kids’ party organizer or planner will help plan and create fun and unique parties. That may range from a cowboy-themed back garden party, to an elaborate party in a castle with all the works.

How Do I Get Started?

Firstly, you’ll want to ensure that your personality is suited to this business. You’ll need to be creative as well organized. Having an outgoing personality will also help a great deal. And it goes without saying, that you should love playing with kids!

The next step, and a crucial one at that, is to decide who your target market will be. Parents willing to hire a party organizing service will likely have disposable income and be quite happy to spend it on their children.

You’ll also want to be clear on what type of services you’ll provide. Some party organizing services will handle everything from finding the right theme, to setting up and organizing the party, to decorating and catering, and even tidying up after.

Offering an all-in-one service is ideal because this is probably what your customers will want – someone to plan the whole thing from start to finish without too many complications.

But, if that’t not for you, you can always specialise in one aspect of parties. For example, decorating the venue or leading party games.

Write a list of what services you’ll offer. As you do your research, you’ll notice the list may be endless – from providing an ice cream van to hot air balloons!

Of course, you don’t have to start at this level and many of these services can be subcontracted out. However, it’s important to know exactly what you can and can’t offer customers at the start.

What About the Legalities?

You’ll want to start by registering as self employed , or registering a small business, the choice is yours. You can do this online and they will let you know of all the requirements you need to meet. Depending on what type of services you provide, this may vary.

You will also need insurance. And since you will be working with children, you may want to get a criminal record check to prove your suitability to any concerned parents.

You don’t need any formal qualifications to be a party planner, but there are optional courses that you can take if you wish, which will provide more information on the financial and legal side of running your business, in addition to ideas for planning the events, sourcing materials and so on.

How Do I Find Customers?

Advertising locally through banners and perhaps a small ad in the paper is a great starting point. A magnetic sign on your car with your company logo and information is another good option.

But the main way of finding new clients in this business is through word of mouth. If parents attending the party see and like what you’ve done, they’ll ask for your details and before you know it, you’ll have a full client list.

Word-of-mouth marketing is extremely important in this type of business so you’ll want to do your absolute best to provide a great service.

If you love kids and parties and are highly organized and outgoing, this may be a fantastic business idea to pursue.

Interested in running a successful party planning business faster?

If you want to succeed as soon as possible when running your own party planning business, consider purchasing an existing party planning business for sale. Even though this will cost a high initial fee to acquire the business, you will see a faster return on investment since you will be trading under a trusted and established brand in your local community. If you want to browse the best businesses for sale, we recommend you use this directory https://businesses-for-sale-uk.co.uk/ .

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How to Start a Party Planning Business

Last Updated: April 24, 2022 Approved

This article was co-authored by Rachel Weinshanker . Rachel Weinshanker is a Certified Event and Wedding Planner and the Owner of San Diego Life Events, an award-winning wedding and event planning business based in San Diego, California. Rachel has over eight years of event planning experience, and her work has been featured in many notable publications. San Diego Life Events has been awarded the Wedding Wire Couple's Choice Award in 2018, 2019, and 2020. Rachel is a graduate from San Diego State University. There are 15 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 15 testimonials and 83% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 236,915 times.

A party planning business can be a fulfilling and profitable opportunity for someone who is social, organized, detail-oriented, and has a flair for entertaining and coordinating events. Unlike other startups, a party planning business does not require much capital or dedicated space. However, figuring out how to start a party planning business does require some basic steps that are similar to all home based ventures, as well as those that are unique to the field.

Starting Out

Step 1 Choose a name for your business.

  • Search online and use the U.S. Patent and Trademark Office's trademark search tool (or your country's equivalent) to check potential names against existing trademarks. [1] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source
  • You will may need to register your company as a "Doing Business As" name with your state or county government. Consult local business laws to find out. [2] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

Step 2 Register your new business if necessary.

  • Double-check with your state and local government before you start doing any business. You could run into legal trouble if you aren’t properly registered. [3] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

Step 3 Set up your office.

  • You may choose to rent out a permanent office space or a temporary meeting room when seeing clients.
  • Many professionals who work from home see clients in public spaces, such as a coffee shop or restaurant. [4] X Research source

Step 4 Set yourself apart from your competition.

  • Early on, take as many jobs as you can. This will help you establish a reputation as a great planner, which is a great way to set yourself apart!

Step 5 Price your services properly.

  • Look at how your competition prices their services to get a good sense for the range in your area.
  • How much experience do you have? A planner with previous professional party planning experience will command a higher rate than an unseasoned planner.
  • To attract clients, you may have to start out low and gradually raise your prices over time as you gain a positive reputation.
  • Most planners will charge a 15% commission per vendor. For example, if you find and hire the florist, you could charge 15% of their cost as a fee. [5] X Research source

Step 6 Be flexible and prepare for the unexpected.

  • This is especially important when planning outdoor events. Always have a backup plan for inclement weather!

Making a Plan for Your Business

Step 1 Figure out what kind of party planner you would like to be.

  • The two most popular types of party planner are corporate and social. Corporate party planners organize events for companies, while social planners focus on weddings, birthday parties, etc.
  • Many party planners pick a niche based on what they enjoy the most. This can be a specific type of event or a unique style you offer.
  • Most party planners either focus exclusively on children’s parties or only offer services for adult parties. [7] X Research source

Step 2 Consider your education and background.

  • Study your local competition. If there’s something you can do that they can’t, you can gain a big competitive advantage!
  • Establish relationships with local caterers, suppliers, entertainers, and venue owners. It will be your job to organize and coordinate these disparate elements to create a memorable event.

Step 5 Write a business...

  • Using your market research, determine the rates you will charge for your services. Don’t undercharge, but aim to set competitive rates. [13] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source
  • Estimate your startup costs and secure funding. If you can’t fund the business yourself, you may need to take out a small loan or find investors. [14] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

Growing Your Business

Step 1 Market your business effectively.

  • Make sure your website is aesthetically pleasing and easy to navigate. Try to have your company's name and contact information written clearly on each page.
  • Create flyers that show off your graphic design skills. Distribute them door to door and ask local businesses to display them on their corkboard.
  • Tell family and friends about your new business and ask you to recommend you to anyone they know who is looking for a party planner.

Step 2 Have a strong social media presence.

  • Actively and directly engaging with customers will show them that you care. Respond to folks when they comment on your posts or ask questions.
  • Use hashtags to target specific areas or holidays. For example, if you want to advertise your services for a Halloween party in Chicago, you could use #HalloweenCHI.
  • Showcase your talents by uploading photos and videos of successful parties you have planned. Be sure to always obtain express written permission from your clients if they are featured in them.

Step 3 Solicit reviews from your clients.

  • Register (or claim) your accounts on the applicable review sites that people use in your area.
  • Address any concerns or negative reviews honestly and maturely. Remember, these posts may be a first impression for potential future clients.

Step 4 Volunteer your services.

  • Always be on the lookout to make contact with new vendors the area. You never know when a client may request a specific type of food or performer.
  • Attend event planning trade shows to meet other planners and service providers.
  • Trade shows are also an opportunity to learn about new trends and developments in the industry.

Expert Q&A

Rachel Weinshanker

Video . By using this service, some information may be shared with YouTube.

  • While most party planners handle administrative duties themselves, if your business takes off you may choose to hire an assistant. Even though event planning is an extremely low-risk job, you will likely need to purchase workers' compensation insurance. Check your local laws. [15] X Research source Thanks Helpful 0 Not Helpful 0
  • Make sure to have some experience planning parties casually before you commit to starting a business. Not everyone is suited for this surprisingly stressful occupation. Unless you're very talented, it can be difficult to make party planning a career. Know what you're getting into before investing the time and money to create a company. Thanks Helpful 1 Not Helpful 0

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  • ↑ https://www.sba.gov/content/how-name-business
  • ↑ https://www.sba.gov/content/register-your-fictitious-or-doing-business-dba-name
  • ↑ https://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/obtain-business-licenses-
  • ↑ http://www.businessknowhow.com/homeoffice/clientmeetings.htm
  • ↑ http://www.entrepreneur.com/article/233684
  • ↑ Christina Millikin. Professional Event Planner. Expert Interview. 11 February 2020.
  • ↑ http://www.entrepreneur.com/article/37892
  • ↑ http://www.besthospitalitydegrees.com/faq/what-kind-of-degree-is-helpful-to-become-an-event-planner
  • ↑ http://www.mpiweb.org/ProfessionalDevelopment
  • ↑ http://learningpath.org/articles/Becoming_a_Party_Planner_Job_Description_Salary_Information.html
  • ↑ https://www.sba.gov/content/what-state-licenses-and-permits-does-your-business-need
  • ↑ https://www.sba.gov/content/company-description
  • ↑ https://www.sba.gov/content/market-analysis
  • ↑ https://www.sba.gov/content/funding-request
  • ↑ http://www.entrepreneur.com/article/79594

About This Article

Rachel Weinshanker

To start a party planning business, start by figuring out what kind of clients and events you’d like to focus on. Additionally, do some research on the party planning industry where you live so you can think about how to set yourself apart. Next, write a business plan detailing exactly what niche you plan to fill and how you plan to accomplish this. Then, pick an unambiguous name for your business that lets potential clients know exactly what type of services you provide. You'll also want to check your state's laws to find out if you need to register your business. To learn how to market your new business on social media sites, keep reading! Did this summary help you? Yes No

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frozen parties

Children’s parties: a winning formula for entrepreneurs

With parents spending an average of £191 on their child’s party, themed party businesses are a popular venture for entrepreneurs

G one are the days of the DIY children’s party at home with balloons and musical chairs. Parents nowadays are indulging their offspring with much more elaborate affairs, from movie-themed parties to speciality sporting events, and they are prepared to pay for it.

New research from investment management service Nutmeg found that parents spend an average of £191 on a party, which must be music to the ears of home based entrepreneurs running children’s party businesses.

Lauren Prentice runs Sense Parties , a provider of specialised themed parties for children aged three to 12 years. Popular themes have included the circus, princesses; superheroes, pirates; zombies, and Mamma Mia, with a team of trained performers on hand to bring the various themes to life.

From her home in Lightwater, Surrey, Prentice launched the business three years ago after graduating from drama school. Today she entertains at more than 50 parties every month across London and the south-east.

She says: “When I left drama school I was determined to work for myself, I started a children’s educational theatre company called Sense Theatre working in schools to provide them with their drama curriculum which we now run in 47 schools.

“A lot of the parents of the children we were teaching were asking if we provided children’s parties. There seemed to be a sufficient demand for innovative, fun and most importantly, stress-free children’s party entertainment, so I launched Sense Parties and it has thrived.”

It is a fiercely competitive industry, and success for home-based children’s party business owners rests with being both unique and up to speed with current party trends, which can change very quickly.

“Most recently we’ve had a huge surge in popularity for Frozen-themed parties,” says Prentice. “And we seem to have found the winning formula, with the Frozen sisters entertaining with games, stories and dancing plus a snow machine finale to round off the fun.”

She has also set a limit on numbers, with a maximum of 35 children at a Sense Party, which has been welcomed by parents who often feel pressured to invite the whole class plus cousins, friends and neighbours without wanting to leave anyone out.

One of the biggest challenges, she says, is finding the right staff, people with a wide range of skills, including the ability and energy to entertain and engage 35 children, become a convincing character, be well organised, and willing to work four parties every weekend.

“They have to have the whole package, and it can be quite tough to find people that tick all of these boxes, especially as we continue to grow and expand,” says Prentice.

Around a quarter of parents now plan their child’s party up to three months in advance, according to the Nutmeg research, with a small proportion, 2%, planning for up to a year before the big day.

Among the most popular types of parties were fancy dress, adventure playground parties, afternoon tea, mini bowling, and magician parties, with over a third of the parents surveyed saying it was important that their child’s birthday party was just as good, or better, than those of their classmates or friends.

While many children’s party planners offer a variety of themes in order to meet increasingly challenging parental demands, some have based their businesses around a single unique theme. In the case of Longbow Events , the theme is archery, with a safe and inflatable Hoverball archery range that can be set up in virtually any environment.

The company was co-founded by Jason Powell, a graphic designer of 25 years, who originally started The Longbow Shop selling arrows he had made on eBay after becoming hooked on archery.

He set up the party side of the business from home having seen a growing interest from children in archery, and has developed his own patented SAFE archery arrow – making it an ideal and very unusual indoor or outdoor party for children as young as seven.

Powell said: “More and more children were wanting to try archery from a very early age and during my research I came across the Hoverball shooting range in the US that allowed parents and children to shoot safely together and have fun. There are other businesses offering archery, but it’s very age dependent and requires a lot of space. With the Hoverball shooting range we can set up an archery party in a small garden or even an office space.”

The archery party business is also completely mobile, enabling the Merseyside-based business to transport its event equipment to locations much farther afield.

Football is a perennial favourite with youngsters looking for a special way to celebrate their birthday, with interest driven this year by the recent World Cup in Brazil. It led Louis Amissah, founder of football coaching business Junior Ballers , based in Havering, Essex, to branch out into the birthday party business with Ballers Birthday Bash.

He says: “Through my coaching business, I’d built up a brilliant rapport with the children and their parents, who started to ask me whether I offered parties as a service. That was how Ballers Birthday Bash started. I did some market research and undeniably there is competition, but I came up with a party service concept that offers different packages and allows parents to tailor to their budget and needs. This is something that my competitors are not currently offering and it has proved popular with my current clientele.”

The four packages; Championship, Premiership, Champions League, and World Cup, are approximately two hours in length, and can accommodate up to 20 children, aged between two and 11, with one coach. The football games consist of football drills, football challenges, mini matches or tournaments, and a penalty shootout against the Birthday Baller.

As anyone who has ever organised a children’s party will know, there can be challenges, including the behaviour of some of the guests and on occasion, the host.

Amissah says: “Because their parents are present, some children will ‘act up’. This can be a bit challenging, but by keeping up a good pace and good behavioural management within the party, it can be easily overcome.”

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How to Start a Children’s Party Planning Business

children's party planning business

Children’s party is one of the most dearly event for a parent. It could be for various occasions like the birthday party, baptism, graduation, and other such events which the parents may want to celebrate. The key aspects of a children’s birthday party are the Decoration, gifts, entertainment and food & drinks. One may choose to do this business covering all the three aspects and may call himself as an end to end organizer of parties. The other option is to just specialise in any of the three and have contacts with the party organizer and grow the business thru various party organizers.

The market for the party are wide range of parents who want to just enjoy with their kids and are too tied up to make arrangements. It will be an ever existing market and it is difficult to size it as every household may differ in amount they want to spend on each party.

The client are the kid’s parents interested in availing this service. As it is a service oriented business, client satisfaction is a key in the business. Also it is very important to ensure that the clients call up repeatedly for more business and refer to others for organizing the party.

Requirements for Children’s party business:

Following are the list of mandatory elements for beginning the business:

  • Business License
  • Photos of party themes
  • Business Phone and Cell Phone

Following are the list of optional elements:

Franchise connection:

This is not critical. Having a franchise helps in getting the knowhow of the business. There are quite a few firms who run as a franchisee.

Vehicle with Cargo space Shop or Office of choice to show case the party themes.

Apart from the above, one needs to have lots and lots of creativity.

How to go about the business:

  • Develop business relationships with vendors, suppliers, caterers and entertainers. Negotiate a standard fee of using their services.
  • Plan and collect themes that would be offered to clients. Fix the prices of the themes which would have to be competitive to the market rates.
  • Ensure that the unique selling point of the business is identified and communicated to all the prospective clients.
  • Plan the games and gifts in line with the themes so as to make the event memorable.
  • Innovate and try to perform something new in every party so that the clients don’t see repetition every time.
  • Initially pitch on to various existing business owners who may subcontract the party organizing activity during their busy schedule. This would lead to having the first set of clients. The clients may thereafter refer to other clients wanting to organize the party.
  • Understand the requirement of the client and the budget within which the party has to be conducted.
  • Focus on maintaining good relationships with the clients and the other business owners.
  • Attend all the party and enjoy with the kids. This will show the level of engagement and seriousness in the party.
  • Promote the business by every possible means i.e. thru flyers, canopy outside the schools etc.

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How to start a kids party business.

If you love planning parties-- especially kid -themed parties--consider starting a kids party business. Imagine seeing the joy on the kids' faces during a birthday party as they play games, enjoy cake and ice cream, and hang out with their friends. A kids party business may include party planning, coordination and even providing entertainment during the party. If you think this business is for you, there are several steps you can take to begin planning your kids party business.

Conduct research on your potential kids party business by talking to the families in your area to figure out how, when and why they might use your services. Consider using the library or another large space to host an information session where you can speak with a group of parents and children. In addition, you can spend some time researching the kids party business industry. Use the Internet and books to discover the latest trends and tips for promoting your business to reach your target audience.

Identify the types of services you plan to offer based on the information you receive from the children and their parents. Price your services and keep in mind any competition you may have in your area. Are there other businesses that offer party services for kids? If so, how does your business differ? You need to think of ways to make your kids party business and services stand out from what your competitors are offering.

Name your kids party business and start to work on a detailed business plan that includes an overview of the business, how you plan to market it and how you plan to finance it. Set aside some time every day to work on your business plan. It may take anywhere from a few weeks to a few months to complete.

Use your business plan to help you come up with a list of items you need to start your kids party business. Purchase your supplies and begin setting up your office. Consider whether you’ll operate from your home or rent office space. If you plan to rent space, you’ll need to search for commercial properties for lease.

Work with a graphic designer to come up with a logo to represent your brand. The logo should be kid friendly with bright colors and bold imagery. Once your logo is finalized, work with your graphic designer to create business cards and brochures. You may also want to create a website so that your business is easily accessible to people searching for a kids party business on the Internet.

Market your business to your community during events and activities where children and their parents may be present. You can also create print advertisements for local newspapers and magazines. Day care centers, children’s boutiques and toy stores may also be good places to advertise your business.

To fund your new business, speak with family and friends for donations and contact local banks to apply for small business loans.

Research grants, especially any available for people starting kid-focused businesses, minority grants and grants for first-time business operators.

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  • What Is Involved In Running a Kids Party Planning Business?

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications design at University of Baltimore.

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Making Money With a Children’s Party Planning Business

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For many parents, creating pleasant early memories for their children that will last a lifetime is a common goal. Parties for kids seem simple to execute in theory. The reality is that there’s more to planning a stellar children’s party than meets the eye. Oftentimes, the logistics of such gatherings are overwhelming for overworked parents short on time. As such, there’s plenty of money to be made in planning parties for kids. If you’re looking for a fun business opportunity with loads of growth potential, children’s party planning is an appealing option.

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How to Finance Your Children's Party Planner Business?

By alex ryzhkov, resources on children's party planner.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis

Introduction

Welcome to the complete guide to financing and raising capital for your children's party planner business. In recent years, the children's party planner industry has experienced remarkable growth, with an annual increase of 6%. This booming sector presents an incredible opportunity for aspiring entrepreneurs like you to enter a thriving market. However, navigating the world of business financing can be challenging. That's why we have prepared this comprehensive guide to help you secure the necessary funds to fuel your venture's success. Read on to discover invaluable insights and strategies that will set you on the path to financial stability and sustainable growth.

Introduction to Children's Party Planner business financing and raising capital

Starting a children's party planner business requires not only a great deal of creativity and organizational skills, but also sufficient financial resources to support the initial setup and ongoing operations. Securing the necessary funding and raising capital is a crucial step in launching and growing your children's party planner company. In this chapter, we will explore various financing options, funding sources, and financial strategies specifically tailored for children's party planner businesses.

When it comes to financing options for starting a children's party planner company, there are several routes you can explore. Self-funding is one option, which involves using your own personal savings or assets to fund the business. Another option is to seek loans from financial institutions such as banks, credit unions, or online lenders. Additionally, you can consider seeking investments from friends, family members, or angel investors who are interested in supporting your venture.

While raising capital for a children's party planner business can be challenging, there are various funding sources available. Small Business Administration (SBA) loans are often sought by entrepreneurs for their competitive interest rates and flexible repayment terms. Another option is to explore crowdfunding platforms , where you can pitch your business idea and attract potential investors. Additionally, grant programs and government funding initiatives can also be explored as potential sources of financing.

A crucial aspect of financial planning for a children's party planner business is the development of effective financial strategies. Budgeting plays a crucial role in managing expenses and ensuring the availability of funds for various business activities. Cost-cutting measures , such as negotiating favorable contracts with suppliers or finding cost-effective marketing solutions, can also contribute to financial stability.

When it comes to securing investment for a children's party planner company, there are several strategies you can employ. Preparing a comprehensive business plan that outlines your business model, target market, and financial projections can help attract potential investors. Additionally, networking within the industry and attending relevant events can provide opportunities to connect with potential investors or industry professionals who may offer valuable insights and support.

Here are some essential capital raising tips for children's party planner businesses:

  • Prepare a detailed financial forecast to showcase the potential profitability and growth prospects of your business.
  • Consider offering equity in your company to attract investors who are interested in a stake in your business.
  • Build a strong online presence through social media and a professional website to enhance your credibility and attract potential investors.
  • Seek advice from experts or consultants who specialize in financing and fundraising for small businesses.
  • Attend industry conferences and events to stay updated on the latest trends and connect with potential investors.

By exploring various financing options, funding sources, and implementing effective financial strategies, you can successfully raise capital for your children's party planner business and set it on the path to growth and success.

Overview of the Children's Party Planner industry

The Children's Party Planner industry is a thriving and profitable sector that caters to the needs of parents who want to create memorable and enjoyable experiences for their children's special occasions. As the demand for unique and personalized parties continues to grow, so does the need for professional party planners who can bring these visions to life.

When it comes to financing options and raising capital for a Children's Party Planner business, there are several avenues that entrepreneurs can explore. One option is securing investment from venture capitalists or angel investors who see the potential in this industry and are willing to provide the necessary funds to help a business get off the ground.

Another funding source for Children's Party Planner companies is through traditional bank loans. By presenting a comprehensive business plan, entrepreneurs can demonstrate the viability and profitability of their venture to lending institutions and secure the necessary funds to launch or expand their business.

Financial strategies for a Children's Party Planner business may include careful budgeting and cost management, as well as creating partnerships with suppliers and vendors to negotiate favorable pricing. By keeping a close eye on expenses and maximizing revenue opportunities, party planners can strengthen their financial position and ensure the long-term success of their business.

For entrepreneurs looking to start a Children's Party Planner company, there are numerous funding opportunities available. Government grants and small business loans specifically tailored for startups can provide the necessary capital to cover initial costs such as equipment, marketing, and staffing.

A strong financial planning process is crucial for Children's Party Planner businesses to stay on track and achieve their goals. This involves forecasting revenue and expenses, setting clear financial targets, and regularly reviewing financial performance to identify areas for improvement and growth.

To successfully raise capital for a Children's Party Planner company, entrepreneurs should consider some key tips and tricks:

  • Develop a solid business plan that outlines your target market, unique value proposition, and financial forecasts.
  • Build a network of potential investors and establish relationships with individuals who can provide the necessary funding.
  • Pitch your business idea confidently and convincingly, highlighting the growth potential and profitability of the Children's Party Planner industry.
  • Be prepared to provide financial data and projections to demonstrate the feasibility of your business.
  • Consider alternative financing options such as crowdfunding or seeking partnerships with established event planning companies.

In conclusion, the Children's Party Planner industry presents exciting opportunities for entrepreneurs. By understanding the financing options available, implementing sound financial strategies, and effectively raising capital, aspiring party planners can turn their passion for creating unforgettable experiences into a successful and profitable business.

The importance of proper funding for a successful Children's Party Planner business:

Proper funding is crucial for the success of a Children's Party Planner business. Without sufficient capital, it can be challenging to establish and grow the company, provide high-quality services, and attract a broad customer base. To ensure the business's financial stability and long-term viability, entrepreneurs in this industry must explore various financing options and develop effective financial strategies.

Raising capital for a Children's Party Planner business can be achieved through several methods. One option is to seek external funding sources, such as loans from banks or credit unions, angel investors, or venture capitalists. These sources can provide the necessary capital for initial startup costs, equipment purchases, marketing initiatives, and hiring personnel.

Another avenue to secure investment is by approaching friends, family, or personal connections who may be interested in supporting the business. This approach can be especially beneficial for startups in the early stages, as it allows entrepreneurs to access capital quickly without extensive due diligence processes.

Financial planning is essential for a Children's Party Planner business to ensure ongoing success. Entrepreneurs should create a comprehensive business plan that includes projected financials, marketing strategies, and growth projections. By having a clear understanding of the business's financial needs and potential revenue streams, entrepreneurs can effectively allocate resources and make informed decisions.

To maximize funding opportunities, Children's Party Planner entrepreneurs should consider implementing the following capital raising tips:

  • Research and explore various financing options available in their region.
  • Prepare a compelling business plan that showcases the company's potential and profitability.
  • Network and establish connections with potential investors or industry professionals.
  • Consider alternative funding sources, such as crowdfunding platforms or grants.
  • Regularly revise and update the financial plan to adapt to changing market conditions and business needs.

By following these strategies and capital raising techniques, entrepreneurs can improve their chances of securing the necessary funding to start and grow their Children's Party Planner business. Adequate funding will enable them to create memorable experiences for children and their families while building a sustainable and profitable enterprise.

Ways to raise capital and financing for a Children's Party Planner business:

When starting a Children's Party Planner business, one of the most important aspects to consider is securing enough capital and financing. Without adequate funding, it can be difficult to cover the initial costs of setting up the business, purchasing equipment, and marketing to potential clients. Fortunately, there are several options available to raise capital and finance your Children's Party Planner business:

  • Research and explore all available financing options before committing to one.
  • Create a detailed business plan that highlights the potential profitability and growth of your Children's Party Planner business.
  • Be prepared to provide clear and concise financial projections to potential investors or lenders.
  • Network and establish connections within the event planning industry to find potential investors or partners.
  • Consider seeking advice from a financial professional or consultant to help navigate the capital raising process.

1. Bootstrapping

Bootstrapping is a financial strategy that involves using personal resources and reinvesting profits to fund a children's party planner business. It is one of the financing options for starting a children's party planner company that entrepreneurs can consider.

Bootstrapping allows entrepreneurs to retain full control over their business and avoid giving up equity to outside investors. By using their own savings or personal assets, entrepreneurs can maintain independence and make important decisions without the influence of external parties.

One of the key capital raising tips for children's party planner businesses when bootstrapping is to be financially disciplined . This means carefully managing expenses, avoiding unnecessary costs, and reinvesting profits back into the business to fuel its growth.

Another funding opportunity for children's party planner startups is to utilize relationships and networks to access resources. Building connections with vendors, suppliers, and other industry professionals can lead to potential partnerships, discounted services, and even investment opportunities.

It is important for entrepreneurs to create a detailed financial plan when bootstrapping their children's party planner business. This plan should include projections for expenses, revenue, and profitability, as well as an analysis of potential risks and contingency measures.

  • Be financially disciplined and carefully manage expenses
  • Build connections and leverage relationships to access resources
  • Create a detailed financial plan to guide decision-making
  • Reinvest profits back into the business for growth
  • Consider alternative funding options such as crowdfunding or small business grants

Overall, bootstrapping is a viable financial strategy for a children's party planner business that empowers entrepreneurs to fund their venture with their own resources and retain control over their company. By being financially disciplined, leveraging networks, and creating a solid financial plan, entrepreneurs can increase their chances of success when bootstrapping their business.

2. Small business loans

Small business loans are a popular financing option for children's party planner companies looking to raise capital. These loans can provide the necessary funds to start or expand a business and cover expenses such as purchasing party supplies, marketing efforts, and hiring staff. There are several funding sources that offer small business loans specifically tailored for entrepreneurs in the children's party planning industry.

When considering small business loans, it is important to have a solid financial strategy in place. This includes creating a detailed business plan, outlining projected revenue and expenses, and demonstrating how the loan will be used to grow the company. Lenders will typically require this information to assess the creditworthiness of the business and determine the loan amount and terms.

One of the main advantages of small business loans is that they provide entrepreneurs with a lump sum of capital that can be used flexibly. Unlike other funding sources that may require a percentage of equity or impose strict spending restrictions, small business loans give party planner companies the freedom to allocate the funds as needed.

Securing investment for a children's party planner company through small business loans can be a straightforward process if the appropriate measures are taken. Here are some essential tips for entrepreneurs seeking to raise capital through this financing option:

  • Research and compare different lenders to find the most suitable loan terms and interest rates.
  • Prepare a comprehensive business plan that highlights the potential profitability and growth prospects of the children's party planning business.
  • Gather all necessary financial documents, such as tax returns, bank statements, and credit reports, to support the loan application.
  • Be prepared to provide collateral or a personal guarantee, depending on the lender's requirements.
  • Build a good credit history and maintain a strong credit score to enhance the chances of loan approval.

Small business loans offer children's party planner entrepreneurs a valuable financing option to fund their startup or expand their existing business. By exploring the various funding sources and following the recommended strategies, entrepreneurs can secure the capital needed to bring their party planning dreams to life.

3. Grants and scholarships

Grants and scholarships are excellent funding options for children's party planner businesses. These financial resources can provide much-needed capital to start or expand your company. By securing grants and scholarships, you can minimize your reliance on loans and other forms of debt financing.

There are various funding sources that offer grants and scholarships specifically for children's party planner companies. These sources include government organizations, private foundations, and non-profit organizations.

When searching for grants and scholarships, it is important to thoroughly research the eligibility criteria and application process. Some grants and scholarships may be specifically targeted towards certain demographics or business models. By tailoring your application to match the requirements, you can improve your chances of securing funding.

Here are some tips and tricks to help you navigate the process of securing grants and scholarships:

  • Research and identify grant and scholarship opportunities that align with your business goals and objectives.
  • Thoroughly review the eligibility criteria and application guidelines for each opportunity to ensure you meet the requirements.
  • Prepare a compelling application that clearly articulates your business idea, the impact it will have, and why it deserves funding.
  • Highlight any unique selling points or innovative aspects of your children's party planner business to stand out from other applicants.
  • Provide supporting documentation, such as financial statements, business plans, and testimonials, to strengthen your application.
  • Follow up with the grant or scholarship provider after submitting your application to demonstrate your interest and commitment.

By diligently pursuing grants and scholarships, you can secure valuable funding for your children's party planner business. This financial support can contribute to the growth and sustainability of your company, allowing you to provide unforgettable parties and events for children.

4. Crowdfunding

Crowdfunding has become a popular financing option for entrepreneurs in various industries, and the children's party planner business is no exception. This method involves raising capital through small contributions from a large number of individuals, typically through online platforms. Crowdfunding can be an effective way to secure investment for your children's party planner company, as it allows you to reach a wide audience and tap into the collective funding power of the crowd.

Financial strategies

  • Choose the right crowdfunding platform that caters specifically to businesses in the events or party planning industry.
  • Create a compelling campaign that highlights the unique aspects of your children's party planner business and the potential impact it can make.
  • Offer enticing rewards or perks to incentivize individuals to contribute to your campaign.
  • Utilize social media and other marketing channels to promote your crowdfunding campaign and reach a larger audience.
  • Keep your contributors updated on the progress of your campaign and express your gratitude for their support.

Crowdfunding offers various funding opportunities for children's party planner startups, as it allows you to access capital without relying solely on traditional lenders or investors. Additionally, it provides a means for testing the market demand for your services and gauging public interest in your business concept. However, it's important to carefully plan and execute your crowdfunding campaign to maximize its chances of success.

By implementing effective financial strategies and following the capital raising tips for children's party planner businesses, you can increase your chances of securing the necessary funding to start or expand your venture. Ensure that you consider crowdfunding as a viable financing option when developing your financial planning for a children's party planner business.

5. Angel investors and venture capital

Angel investors and venture capital are two common funding sources for children's party planner companies. These investors provide capital in exchange for equity or ownership in the company. Angel investors are typically individuals who provide early-stage funding to startup businesses, while venture capital firms invest in high-growth potential companies.

Securing investment from angel investors or venture capital firms can be a great way to raise capital for a children's party planner business. These investors often have experience and connections in the industry, which can provide valuable guidance and resources to help the company grow.

When seeking funding from angel investors or venture capital firms, it is important to have a solid business plan and financial projections in place. These investors will want to see a clear path to profitability and a strong return on their investment.

Here are some financial strategies and tips to consider when approaching angel investors or venture capital firms:

  • 1. Do your research: Look for angel investors or venture capital firms that have experience investing in the child party planning industry. This will increase your chances of finding an investor who understands the unique challenges and opportunities of your business.
  • 2. Prepare a compelling pitch: Craft a persuasive pitch deck and presentation that highlights the market potential, competitive advantage, and growth strategy of your children's party planner business.
  • 3. Build relationships: Attend networking events, industry conferences, and pitch competitions to connect with potential investors. Building relationships and gaining trust is crucial in securing investment.
  • 4. Consider crowdfunding: Crowdfunding platforms can be an alternative way to raise capital for a children's party planner business. These platforms allow individuals to invest smaller amounts of money in exchange for rewards or equity in the company.
  • 5. Demonstrate traction: Show evidence of market validation, such as a growing customer base, positive reviews, or partnerships with other businesses. This will help convince investors that your children's party planner business has the potential for success.

Securing the necessary funding for your children's party planner business is crucial for its success. By exploring various financing options such as bootstrapping, small business loans, grants, crowdfunding, and angel investors, you can ensure that your venture is adequately capitalized. Remember to prepare a compelling business plan and pitch deck to effectively communicate your ideas and attract potential investors. With the right financial resources, you can navigate the competitive children's party planner industry and achieve sustainable growth and profitability. Best of luck in your entrepreneurial journey!

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Kid’s Party Entertainers & Event Planning

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We live to see your smile! We love to hear your laugh!

A Little Of Our Story

Silly sally’s has been entertaining audiences for 20 years..

We are a children’s event planning company specializing in family entertainment, birthday parties, corporate and charity functions.

We were simply born to make children happy.

We provide clients with silly family-style fun. We perform for birthdays, picnics, family reunions, weddings, quinceañeras, bar-mitzvahs, school shows, mall shows, corporate events, grand openings, museums, street fairs, block parties, and more.

We make it simple for you

SillySallys Events offers complete party planning services. We provide professional entertainers, party decor, catering and much more. Our entertainers include balloon designers, face painters, puppeteers, magicians, bubble shows, caricature artists, dancers, characters, princesses, clowns, pirates and any imaginable kid entertainers.

Kids party entertainment

At Silly Sally’s, we pride ourselves in working with the most talented high-quality entertainers available. We offer a variety of kid’s party entertainment options for kids of all ages.

Theme parties

Let your imagination run wild! We are happy to create a custom theme party or help you make your child’s fantasy become reality. Choose from many options below, or give us a call to brainstorm some out of the box party ideas.

  • Event Planning

Planning an event? Fundraiser? Convention? Wedding? Silly Sally’s will help you define your dreams and implement a stress free event including all those fine details.

If you’re looking for fun kid-friendly food or slightly more serious catering for a family affair, our caterers are ready to make delicious meals for your party.

  • Decorations

Planning around a theme? Let us help with the decorations! For a complete list of available decorations, email us, or, better yet, send us your idea for a party, and we’ll send you decorating suggestions!

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We educate with dance, song, drama and laughs! Our puppet plays and performers are sure to bring smiles to faces–large or small!

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She sells seashells by the seashore, The shells she sells are seashells, I'm sure. So if she sells seashells on the seashore, Then I'm sure she sells seashore shells.

“ Aura Brooks – Audrey Rodriguez “I had a great time and so did all my friends. I loved the show and jokes. My mom was most impressed with the balloon and face painting art. You guys are very talented and we wish you continued success! ”
“ Laura A Los Angeles mom “I wanted to thank you SO much for sending Princess Abigail and Cowboy to our party yesterday… they were AMAAAAZING!!! We all had SOOOO much fun, the party was a HUGE success!!!!!”
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Children's Party Planning Business Plan Sample PDF Example | Free Download Presented by BizMove

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Checklist for Starting a Children's Party Planning Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Children's Party Planning business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

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Marketing Strategies Regarding Place

Where the product is located when the potential customer is exposed to a buying opportunity can often mean the difference between success or failure. The distribution plan for a given product may be determined by several of the factors listed below.

Product Characteristics

Perishability - Refrigeration or frozen storage requirements can severely restrict place options and raise operating expenses.

Bulk - A product requiring large display space, or one that is heavy, may restrict transportation options as well as display opportunities.

Displayability - Package design that prevents stacking on store shelves can severely restrict customer exposure. (Log Cabin syrup was originally packaged in slanted-roof metal containers. As supermarkets placed increased value on shelf space for customer selection, the inability to stack the log cabins forced a change in package design.)

Buying requirements - If the item must be tried on to determine fit or if it must be demonstrated before the sale can be made, the place element is more restrictive than for a product that requires no package opening at the time of purchase.

Customer Characteristics

Impulse versus planned purchase - Items displayed in a high-traffic area can increase unplanned purchases.

Frequency of purchase - Items purchased once a week usually require more outlets than those purchased once a year. Grocery stores, for example, always outnumber retail furniture outlets.

Distance - How far is the customer willing to travel to purchase your goods or services?

Use Characteristics

How the customer uses the product after purchase also can determine place characteristics.

Do you need to train the customer to use your product, or supply instructions or a repair parts list?

Can you make more sales for service contracts, accessory items, consumable supplies, repair parts or companion items?

For most small businesses, especially those involved in retail, finding the best location at the lowest price becomes an important consideration. You can draw customers to a poor location but the cost of advertising is often prohibitive. You should learn how much money you have to pay for the better location and see how that compares to the cost of drawing the same number of customers to the poorer location. Do not overlook parking, public transportation, quality of the neighborhood, sign restrictions, lighting, traffic flow and other factors that determine your store's convenience and safety.

Perhaps the most versatile of the five marketing Ps is promotion. It covers all phases of communication between the seller and the potential customer. It is versatile because a change in budget, media or target audience can be made quickly. Promotions also can be effectively changed for specific market segment efforts. Major promotional concerns include the following.

Because promotional costs can originate from several sources, it is vital to establish a written budget and closely monitor actual costs. The budgeting procedure is simplified if separate budgets are prepared for advertising and promotional activities. Sales goals in dollars, units or both are usually the basis for promotional budgets.

Selling when the consumer wants to buy is a fundamental factor in the marketing concept. Promotional efforts, whether in-store or through mass media advertising, should be timed to coincide with maximum seasonal or cyclical demand.

Distribution of Promotional Efforts

Advertising - The major portion of a firm's promotional budget is advertising. Some advertising media, such as the Yellow Pages, where a specific amount is charged each month, can be budgeted as fixed advertising expenditures. The mass media-newspapers, radio, TV, direct mail and magazines-should be individually budgeted to achieve sales goals, improve your image and expand your customer base.

Promotion - Many firms classify promotion as a separate budget category. In this case, promotional efforts include in-store displays, sampling, specialty advertising, giveaways and other nontraditional media efforts.

Publicity - This is the no-cost element, meaning there is no charge by the newspaper or other medium for carrying a news release or feature. There will be an internal cost, however, for the preparation of publicity releases and photography. Many businesses miss publicity opportunities because they do not have a written marketing plan. Every promotion or addition of personnel is an opportunity for free publicity, but only if the news release is prepared and sent to the media. Business expansion, remodeling, automation or changes in product name all deserve a publicity program.

Promotion Strategy

All advertising and other promotional activities should be in tune with the firm's stated position in the marketplace. This suggests that not only advertising themes but also media selection must be based on building and strengthening that position.

Benefit approach - Regardless of your media, to make your marketing concept work in advertising messages you must analyze each product and service in relation to these two elements:

Product point - Those features built into the product or service. Product points are usually highly touted in advertising messages, but they are relatively ineffective unless they are integrated with the second ingredient.

Benefit - The advantage a customer receives after purchasing the product. Your advertising should promise benefits and make those promises believable by naming the product points that will produce the benefits. For example, "You'll feel better about your family's safety (benefit) when they are riding on the new steel-belted radials from Armstrong-thanks to the interwoven blankets of steel embedded deep in the tread (product point)."

Media - Consider many types of media in your promotional campaigns.

Online (Google, Facebook)

Direct Mail

In summary, the importance of promotion in the overall marketing strategy suggests you devote time to its written plan and constantly monitor the plan's performance. Be creative but avoid cuteness. Stick to the benefit approach, and your customers will respond.

Your business's success will depend on your ability to persuade others to take actions that will help them while also helping you. This is referred to as a win-win situation. Both parties in the transaction must receive a benefit in value or in satisfaction. There are many buying motives that may bring a customer to your business:

Productivity

Saved effort

Convenience

Money saved

Comfort Happiness

Pride (vanity)

This Report offers managing your business tips and manage business advice. But you aren't prepared to start your own business until you've given any thought to handling it. A company is an ongoing activity that doesn't run itself. As the manager you will need to set goals, determine how to achieve those goals and also make all the necessary decisions. You will have to buy or create your product, cost it, promote it and sell it. You'll need to keep documents, and determine prices. You'll Have to Control inventory, make the ideal buying decisions and keep prices down. You'll have to employ, train and motivate employees today or as you grow. Setting Business Management Goals. Good small business management Is the secret to success and great management starts with setting goals. Set goals for yourself for the accomplishment of many tasks required in establishing and managing your company successfully. Be specific. Write down the goals in measurable terms of performance. Break big goals down to sub-goals, showing what you expect to attain in the next two to three months, the next six months, another year, and the next five decades. Beside each target and sub-goal place a particular date showing when it's to be achieved. Plan the action that you must take to achieve the goals. While the attempt Required to reach each sub-goal should be great enough to challenge one, it shouldn't be so good or foolish as to dissuade you. Do not plan to achieve too many targets all at one time. Establish priorities. Plan in advance how to measure results so you can know exactly the way Well you are doing. This is what's meant by"measurable" goals. If you can not keep score as you move along you are very likely to eliminate motivation. Re-work your plan of activity to permit for obstacles that might stand in your way. Try to foresee obstacles and plan ways to avert or minimize them. Buying. Skillful purchasing is an important essential of profitably Managing a business enterprise. This is true whether you are a wholesaler or retailer of merchandise, a manufacturer or a service business proprietor. Some retailers say it is by far the most important single factor. Product which is carefully bought is easy to market. Deciding what to buy means finding out the Kind, kind, quality, Brand, size, colour, fashion -whatever applies to your particular inventory - that will sell the best. This requires close attention to salespeople, trade journals, catalogs, and especially the likes and dislikes of your regular clients. Assess your sales records. Even the producer should view the issue through the eyes of clients before determining what materials, parts, and supplies to purchase. Know your regular clients, and make a Fantastic evaluation of the People you hope will become your customers. In what socioeconomic category are they? Are they homeowners or renters? Are they looking for price, style or quality? What's the predominant age category? The age of your customers can be a prime consideration in Establishing a buying pattern. Young people buy more often than many elderly people. They need more, have fewer responsibilities, and invest more on themselves. They're more conscious of style trends whether in wearing apparel, automobiles or electronic equipment. If you decide to cater to the young trade only because they appear dominate in your area, your purchasing pattern will be wholly different than if the more conservative middle-aged clients appear to be in the majority. Study trade journals, newspaper advertising, catalogs, window Displays of companies similar to yours. Ask advice of salespeople offering you merchandise, but buy sparingly from several providers instead of one, testing the water, so to speak, until you know exactly what your best lines will be. Finding suitable merchandise sources is not easy. You will buy Directly from manufacturers or manufacturers, from wholesalers, distributors or jobbers. Pick the suppliers who sell exactly what you want and can deliver it when you need it. (Distributors and jobbers are utilized by the majority of business people for fast fill-ins between factory shipments.) You may spread purchases one of many providers to gain more Favorable prices and promotional stuff. Or you might concentrate your purchases among a small number of providers to simplify your credit problems. This may also allow you to become famous as the vendor of a certain brand or line of product, and to keep a fixed standard in your goods, if you're buying stuff for manufacturing functions. When to purchase is essential if your company will have seasonal Variations in sales volume. More inventory will be needed ahead of the seasonal upturn in sales volume. As sales decrease, less product is needed. This means purchases of goods for resale and materials for processing should change accordingly. At the outset, how much to buy is speculative. The best policy is To be frugal till you have had sufficient experience to judge your needs. On the other hand, you cannot sell product in case you do not have it. To help solve purchasing problems, you should Start to maintain stock Control records at once. This will allow you to maintain the stock in equilibrium - neither too big nor too little - with a suitable proportion and adequate range of merchandise, sizes, colours, styles and qualities. Basically , there are two Kinds of stock control - control in Dollars and control in physical components. Dollar controllers show the sum of money invested in every merchandise category. Unit controls indicate the amount of individual items when and from whom purchased by class. A good stock control system can help you determine everything, from whom, when, and how much to buy. Pricing. A lot of your success manage a business will depend on The best way to price your services. If your Rates are too low, then You Won't pay Expenses; too high and you'll lose sales quantity. In both cases, you will not Earn a profit.

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39 Pros & Cons Of Starting A Children's Party Planning Business (2023)

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Trying to understand the pros and cons of starting a children's party planning business?

Here are all of the pros and cons of selling children's party planning service online:

Learn more about starting a children's party planning business :

Where to start?

-> How much does it cost to start a children's party planning business?

Need inspiration?

-> Other children's party planning business success stories -> Examples of established children's party planning business

Other resources

-> Children's party planning business tips

Pros Of A Children's Party Planning Business

Cons of a children's party planning business.

  • 7 Children's Party Planning Business Success Stories [2023] 1 of 4
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Why does Russia build special railways for children? (PHOTOS)

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Imagine traveling on a train that is driven by a 15-year-old teenager, on which a 12-year-old schoolchild checks your tickets, and the departure signal is given by a 10-year-old girl. This is not an amusement ride, but a real railway. There are 25 of them in Russia, and all of them are a part of the Russian Railways network.

Children railway outside Moscow.

Children railway outside Moscow.

These railway lines are intended for children aged 10 to 18 who want to learn more about how railways work. Training is free of charge, and the full course lasts five years. From October to May, learning takes place in the classroom, while the most exciting part –  the practical segment – takes place during the summer.

The opening of the new season at the children railway in Kratovo outside Moscow.

The opening of the new season at the children railway in Kratovo outside Moscow.

For the first two years, kids learn how to work as train conductors, platform assistants and switchmen. Beginning from the third year, they can choose an additional specialization. Some like planning routes, so they study to be station masters. Others want to drive a real train, so they undergo training to become assistant drivers. Those who would like to become shift supervisors get the relevant training as well. All jobs and specializations are open to both boys and girls.

Children railway in Nobosibirsk.

Children railway in Nobosibirsk.

On practice days, shifts begin at 8 a.m. and last until 4-5 p.m., just like a full working day in other words. Each day begins with a morning meeting in which shift supervisors outline the day’s work plan. There can be up to 70 children working on a single shift, so you imagine how difficult it must be to organize all of this. And yet, all of it is done by children themselves.

Children railway outside Moscow.

After the morning meeting, the train needs to be prepared for the day. This involves inspecting the locomotive and checking the underframe, since safety is the top priority. After this, the train is ready to go. In summer, many families with children come here to take a ride with the young railway workers. As you can imagine, many more kids get inspired by the railway after going on one of these trips and want to join the training too.

Children railway outside Moscow.

The children's railway system was established in the Soviet Union in the 1930s. The first line is officially considered to be the one in Tiflis (Georgia), built in 1935. However, there are earlier references to another children's railway in the Jan. 9, 1933 issue of the Vechernyaya Moskva newspaper, which carried an article about a children's railway in Moscow's Gorky Park.

Children railway in Gorky Park.

Children railway in Gorky Park.

From then on, children's railways were built throughout the Soviet Union as well as Eastern Bloc countries, including the GDR, Czechoslovakia, Hungary, Bulgaria, China and Cuba. All these were narrow-gauge railways, usually with a gauge width of 750 mm. This was the gauge used in the USSR, making it possible to use existing rolling stock and locomotives.

A boy at the Schastlivaya (Happy) station in Nizhny Novgorod. 1940.

A boy at the Schastlivaya (Happy) station in Nizhny Novgorod. 1940.

Before the start of the war, at least 20 such railway lines were running across the Soviet Union, from Moscow to the Far East. Some of them were destroyed in the war, but after 1945 construction resumed. By the late 1980s, the country had 52 railways for children.

A girl drives the train at the Orenburg children railway.

A girl drives the train at the Orenburg children railway.

After the collapse of the USSR, many children's railways in the Soviet Union and abroad were closed, mainly due to a lack of state support. The ones in Ukraine, Belarus, Hungary, Germany and Slovakia survived, and many of them have since been turned into amusement rides. Of the original lines, the only ones that remain open are in Krasnoyarsk (Siberia), Kratovo (Moscow Region) and Dnipropetrovsk (Ukraine). Russia is now the only country in the world that continues to actively build new children's railway lines.

Children railway in Yuzhno-Sakhalinsk, 1969.

Children railway in Yuzhno-Sakhalinsk, 1969.

At present, Russia has over 100 km of children's railways, some which were built this century. New lines have appeared in Kazan, Kemerovo, Novosibirsk and St. Petersburg. The longest line (11.6 km) is the Svobodnenskaya Railway in Primorye, while the shortest one (1.065 km) is located in Kurgan.

Children railway in Novosibirsk.

Children railway in Novosibirsk.

Every year, 15,000 children receive practical training on children's railways. More than half of them later go on to complete related university degrees in order to pursue a professional railway career.

Students at the chldren railway outside Moscow.

Students at the chldren railway outside Moscow.

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Inside Russia’s Crackdown on Dissent: An Update

How a social media post landed a 19-year-old student on the kremlin’s official terrorist list..

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Hosted by Sabrina Tavernise

Produced by Clare Toeniskoetter ,  Will Reid and Mooj Zadie

With Alex Stern

Edited by Michael Benoist and Patricia Willens

Original music by Elisheba Ittoop ,  Diane Wong ,  Dan Powell and Marion Lozano

Engineered by Chris Wood and Alyssa Moxley

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This week, The Daily is revisiting some of our favorite episodes of the year and checking in on what has happened in the time since they first ran.

Days after Russia invaded Ukraine, the Kremlin made it a crime to oppose the war in public. Since then, it has waged a relentless campaign of repression, putting Russian citizens in jail for offenses as small as holding a poster or sharing a news article on social media.

Valerie Hopkins, an international correspondent for The Times, tells the story of Olesya Krivtsova, a 19-year-old student who faces up to 10 years in prison after posting on social media, and explains why the Russian government is so determined to silence those like her.

On today’s episode

children's party planning business

Valerie Hopkins , an international correspondent for The New York Times, covering Russia and the war in Ukraine.

Olesya Krivtsova sits behind a table with lawyers on either side. She has her face in her hands. In the background, a man in military uniform watches them.

Background reading

Listen to the original version of the episode here .

Oleysa’s story has underlined the perils of using social media to criticize the war in Ukraine .

The authorities are determining who will take custody of a 13-year-old girl whose single father has been sentenced for “discrediting” the Russian Army .

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

Valerie Hopkins contributed reporting.

Anastasia Vorozhtsova provided translation.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

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  24. Inside Russia's Crackdown on Dissent: An Update

    Hosted by Sabrina Tavernise. Produced by Clare Toeniskoetter , Will Reid and Mooj Zadie. With Alex Stern. Edited by Michael Benoist and Patricia Willens. Original music by Elisheba Ittoop , Diane ...