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Bicycle Shop Business Plan Template

Written by Dave Lavinsky

bicycle shop business plan

Bicycle Shop Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their bicycle shops. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a bicycle shop business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your bicycle shop as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a bicycle shop or grow your existing bicycle  shop, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bicycle shop to improve your chances of success. Your bicycle shop business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bicycle Shops

With regards to funding, the main sources of funding for a bicycle shop are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bicycle shop companies.

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How to write a business plan for a bicycle shop.

If you want to start a bicycle shop or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your bicycle shop business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of bicycle shop you are running and the status. For example, are you a startup, do you have a bicycle shop that you would like to grow, or are you operating a chain of bicycle shops?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the bicycle shop industry.
  • Discuss the type of bicycle shop you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of bicycle shop you are operating.

For example, you might specialize in one of the following types of bicycle shops:

  • Custom bicycle shop: This type of bicycle shop specializes in designing and building custom bicycles for customers.
  • Full-service bicycle shop: This type of business sells a wide range of bicycles, parts, and accessories as well as providing services such as bicycle maintenance and repair.
  • Specialty bicycle shop: This type of business specializes in  a particular type of bicycle such as mountain bikes, tandem bicycles, unicycles, or racing bicylces.

In addition to explaining the type of bicycle shop you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of bicycles sold, reaching $X amount in revenues, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the bicycle shop industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bicycle shop industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your bicycle shop business plan:

  • How big is the bicycle shop industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your bicycle shop? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your bicycle shop business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bicycle shop you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bicycle shops.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of sports shops, do-it-yourself bicycle repair tutorials, or big box retailers that sell bicycles. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of bicycle shop are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customers to acquire your product or service?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bicycle shop business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of bicycle  shop that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide bicycle repair services, custom builds, or bicycle accessories?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your bicycle  shop. Document where your company is situated and mention how the site will impact your success. For example, is your bicycle  shop located in a busy retail district, a business district, a standalone store, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your bicycle shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bicycle  shop, including answering calls, greeting customers, cleaning the shop, collecting payments, and organizing inventory, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your bicycle  shop to a new city.  

Management Team

To demonstrate your bicycle shop’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing bicycle shops. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bicycle shop or successfully running a small bicycle repair operation.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you employ 3 sales associates, and will each associate sell 10 bicycles per day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bicycle shop, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bicycle shop:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your bicycles shop location lease or a list of brands you carry.  

Writing a business plan for your bicycle shop is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the bicycle shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful bicycle shop.  

Bicycle Shop Business Plan Template FAQs

What is the easiest way to complete my bicycle shop business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your bicycle shop business plan.

How Do You Start a Bicycle Shop Business?

Starting a bicycle shop business is easy with these 14 steps:

  • Choose the Name for Your Bicycle Shop Business
  • Create Your Bicycle Shop Business Plan
  • Choose the Legal Structure for Your Bicycle Shop Business
  • Secure Startup Funding for Bicycle Shop Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Bicycle Shop Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Bicycle Shop Business
  • Buy or Lease the Right Bicycle Shop Business Equipment
  • Develop Your Bicycle Shop Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Bicycle Shop Business
  • Open for Business

Don’t you wish there was a faster, easier way to finish your Bicycle Shop business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan professional services can help you create a winning business.

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Business Plan Template For Small Businesses & Entrepreneurs


How to Write a Bike Shop Business Plan: Complete Guide

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  • January 11, 2023

business plan for bicycle parts

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your bike shop, you will first need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your bike shop. Use this template to create a complete, clear and solid business plan that get you funded.

1. Bike Shop Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire business plan below.

Why do you need a business plan for a bike shop?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or a private grant

How to write your bike shop’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your bike shop. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

  • Business overview : describe your business in detail, providing information about the business model (franchise vs. independent store) you intend to use and all the products (bikes, accessories, sportswear, etc.) and services (rental, repair, etc.) customers can find in your shop
  • Market analysis : the market analysis segment will contain an overview of the expected market size, target audience, and demography. Also provide here a quick overview of your competitors, your strengths & weaknesses (think SWOT analysis) and how your bike shop differ vs. competition
  • People : first, introduce your bike shop’s management. Provide a brief (no more than a couple of sentences each) of the experience and track record of the team. Also, speak about your hiring plans: in other words, how you intend to run the business (what are the different teams and how many employees will you hire?)
  • Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can also include here a chart with your key financials (revenue, gross profit, net profit )
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

business plan for bicycle parts

Bike Shop Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Bike Shop Business Overview

This is the perfect time to give the lenders a detailed overview of your bike shop. What type of bike shop are you opening? What products and services will you offer? Use the following questions to guide you:

  • Why are you starting a bike shop today? 
  • Where exactly is your bike shop located? 
  • Why did you choose that location? 
  • What type of bike shop are you opening?
  • Which products and services will you provide? Will you sell bikes or rent them as well?
  • Will you offer repair services?
  • What will be your pricing strategy? 
  • What will be your opening days and operating hours? 
  • What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

  • Passion & experience of the business owner
  • Rationale behind starting a bike shop today

Passion & experience

There’s nothing more appealing to investors and lenders than finding a business owner who has a strong passion for the industry they evolve in. Same goes for cycling.

Prior experience will make your story more believable, making it easier for the lenders and other financial bodies to fund your project. There’s no harm if you don’t possess the relevant experience. But, if so, be sure to demonstrate your ability to run a successful business. 

After demonstrating your ability to run the business, give enough justifications that this is the right time to invest in a bike shop business. For example, there may not be any specialised bike shop within a 25-mile radius selling high-quality bicycle racing brands and where bike lovers can get repair services from bicycle experts.

business plan for bicycle parts

b) Business Model

What type of bike shop will you open? You can start a new bike shop from scratch or buy a franchise instead. But ensure you understand the pros and cons of every model and what’s best for the area where you plan to operate.

This section should address the following questions:

  • Will you sell and/or rent bikes as well?
  • Will you partner exclusively with selected brands to offer their bikes and accessories?
  • Will you target a specific age group? (children vs. adults)  
  • Will you provide special services/add-ons? (bike repair, servicing, advice, etc.)
  • Will you offer an online platform for selling your bikes (ecommerce)? 

Your store may target professional cyclers or local riders. Alternatively, you could be looking to start a large warehouse focusing on online sales. Similarly, you can stock all bicycles, including the electric types, or choose a single category. All in all, choose the best option for your target audience and the location where you plan to open your bike shop.

c) Products & Services

Now that you have gone in details about your bike shop business model, let’s now list out your products and services. In other words, what is your bike shop actually selling?

If the majority of the population are off-road biking enthusiasts, you may want to stock up on mountain bicycles. But if they are average cyclists looking for a a bike for a once-a-month sunday adventure, you might want to offer road bikes instead.

In addition to bikes, there are a number of products you may want to sell: accessories, sportswear, etc.

You may even want to create a one-of-a-kind flagship store with a coffee shop where bike lovers can spend time and meet bike aficionados in store.

Finally, you can offer other supplementary services inside your bike shop, including: bike repairs, parts replacement, routine maintenance and bike rental.

business plan for bicycle parts

d) Pricing Strategy

In addition to products and services, make sure to add details about your pricing strategy.

For example, you can compile a pricing list outlining the average price per product and/or service. When it comes to the products, keep it simple and set a pricing range by category (road bike, mountain bike, hybrid bike, etc.).

Adding a pricing table is very useful as it helps lenders and investors to tie your pricing strategy with your financial projections later on. 

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Bike Shop Market Overview

Starting a bike shop business only makes sense if you understand the market you’re in.

For instance, if you’re setting up your facility near a college where many students need cheap bikes for frequent commuting, stocking budget-friendly models for road cycling might make more sense vs. expensive brands.

However, if the region is dominated by off-road enthusiasts obsessed with weekend adventures, prioritize the all-weather mountain bikes.

When assessing your market, be sure to address the following aspects: 

  • Bike shop industry size & growth : how big is the bike industry in your area? What is its growth/decline rate, and what factors contribute to its growth/decline?
  • Competition overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
  • Customer analysis : who is your target market? What type of bikes / bike sports do they prefer? How regularly do they purchase/rent bikes? How much do they spend on average on bikes & accessories?

a) Bike Shop Industry Size & Growth

How big is the bike shop industry in the us.

The market size of the bike industry in the US is estimated to be about $6.9 billion in 2021, and is expected to grow at a CAGR of 6.1% from 2022 to 2027.

18.5 million bikes were sold in the US alone in 2021: that’s an average of $372 per bike.

When it comes to the bike shops, there were about 7,000 bicycle shops in the US: that’s an average annual turnover of $985,000 per bike shop.

How big is the bike shop industry in your area?

After getting a clear picture of the US biking industry, narrow down to your location. It’s possible that you won’t find the size of the market anywhere (at least not for free). In which case, read our article on how to estimate TAM, SAM and SOM for your startup. Let’s see how to do it below:

We know that the average bike shop has an annual turnover of $985,000. So if there are 10 bike shops in your city for example, you can assume that the bicycle industry in your city is worth ~$10 million.

How fast is the bike shop industry growing in your city?

Looking at publicly available reports online, we know that the average annual growth of the industry was 6.1% from 2017 to 2022 . But what about where you live?

US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the biking industry where you plan to operate. For example, the industry might be growing in the US, but declining in your region for a number of reasons (decreasing population or disposable income, etc.).

Instead, you can use the number of bike shops as a proxy to find the market growth in your area. For instance, if there were 18 bike shops in 2018 and 20 in 2022, the average annual growth rate is ~3%, slightly lower than the US average.

business plan for bicycle parts

b) Competition Overview 

You may face stiff competition when opening your bike shop. So before doing so you may want to learn from your competitors, identifying their strengths and weaknesses and the major reasons behind their respective successes and challenges. 

Get accurate information about their marketing strategies, products and services, and additional features that add value to their business. There’s no harm in visiting the stores in person to get first-hand information about your competitors.

Here is a sample table that you can use:

c) Customer Analysis

After assessing the level of competition in the region, switch your attention to your target market. Get a clear picture of your target customer by answering the following questions, among others:

  • Average spend on bikes (purchasing or renting) per year?
  • Frequency of visits (how often do they visit a bike shop?)
  • What type of bike(s) do they prefer?
  • What type of services do they need?
  • What do they like or dislike in the existing bike shops in the region?

4. Sales & Marketing Strategy

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

  • What is your Unique Selling Point (USP)?
  • What are the different marketing strategies you will use? 
  • How do you intend to track the success of your marketing strategy? 
  • What is your customer acquisition cost (CAC)? 
  • What is your marketing budget? 
  • What introductory promos and offers do you intend to provide for attracting new customers? 

What marketing channels do bike shops use?

Some of the most popular marketing channels used by bike shops include:

  • Local listing & customer reviews (Google Business)
  • PPC ads, Facebook ads, etc. 
  • Content marketing on social media and blogs
  • Word of mouth, recommendations
  • Loyalty programs

What is Your Unique Selling Point (USP)?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors. A few examples of USPs are:

  • Pricing : you may have affordable prices vs. competitors for the bikes you’re selling and/or the services you offer
  • Extra services : add-on services like bike repairs competitors might not offer
  • Partnerships with leading brands that refer you to their customers (via email marketing) and/or offer you special rates for their products (bikes, accessories, sportswear).
  • Uniqueness : you may be the exclusive distributor of a well-known brand in the region
  • Location : your bike shop may be located closer to your target audience and/or closer to a busy street
  • Promos and offers : you offer discounts for frequent customers, etc.

5. Management & People

You must address two things here:

  • The management team and their experience/track record
  • The organizational structure : different team members and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your bike shop.

Describe here their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

Organization Structure

Even if you haven’t already hired an assistant manager, salesmen, bike mechanics and other relevant staff members, you may want to provide a chart of the organizational structure defining the hierarchy of reporting like the one below.

business plan for bicycle parts

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a bike shop.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your bike shop is an attractive investment.

There should be 2 sections to your financial plan section:

  • The startup costs of your project (if you plan to start a new bike shop, renovate your store, etc.)
  • The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a bike shop, startup costs are all the expenses you incur before you open your shop and start making sales. These expenses typically are:

  • The lease security deposit (if you rent) or the downpayment if you buy the real estate
  • Renovations and improvements
  • Upfront Inventory

Of course, the startup costs depend on a number of factors: the size of your bike shop, its location, the quality of the existing shop, the furniture and design, whether you buy or rent the space, etc.

On average, it costs $47,500 to $237,500 to open a small bike shop (2,000 sq. ft.) with 3 employees in the US .

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a bike shop, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your bike shop.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your bike shop.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 15%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, the cost of goods sold (the cost you incur to buy the bikes from the manufacturer) and your sales volume. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

business plan for bicycle parts

7. Use of Funds

This is the last section of your bike shop business plan. Now that we have explained what your bike shop’s business model is, what you sell and to whom, your marketing strategy, etc., this section must now answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any business plan for a bike shop should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the upfront inventory costs?

We also strongly recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Bike Shop Business Plan: Forging a Strategic Path to Success

  • by Iskouhie Poladian
  • December 19, 2023

bike shop business plan

In the biking realm, where trends continuously evolve and customer demands shift, having a clear plan of action for your business is really important. This guide on an electric bike business plan illuminates the steps and tools crucial to ensure profitability, sustainability, and success in the cycling industry. Ensure you’re well-prepared for the journey ahead.

Significance of a Well-Structured Bike Shop Business Plan in the Industry and Its Role in Guiding Success

In the ever-evolving world of entrepreneurship, the significance of a well-structured bike shop business plan cannot be overstated.  The World Bank’s Entrepreneurship Survey and database  underscores the rapid emergence of new businesses year after year. However, the harsh reality is that only a fraction of these enterprises stand the test of time.

One of the main reasons cited across various studies is the “ lack of business planning .” Launching a business without a plan is like taking a long journey in a dense forest without a map. 

Considering the bicycle industry, which thrives on innovation, adaptability, and ever-shifting consumer demands, having a solid business plan becomes even more imperative. A business plan serves as a guiding light, illuminating the path forward, enabling bike shop owners to:

  • Set Clear Objectives

A comprehensive business plan establishes clear objectives, providing both short-term and long-term direction. This foresight is crucial in industries like biking, which might face  seasonal demands  or trends.

  • Optimize Resource Allocation

Bike shops, like all businesses, don’t have infinite resources. A well-structured business plan ensures  optimal resource allocation , be it for inventory management,  marketing campaigns , or staff recruitment.

  • Enhance Viability

For bike shops, translating a concept into reality might mean launching a new product line or diversifying into bike maintenance and services. A business plan serves as a blueprint for such initiatives.

  • Facilitate Decision-making

When faced with challenges like choosing the right supplier,  determining pricing strategies , or selecting an ideal shop location, a business plan provides invaluable insights, helping in informed decision-making.

  • Attract Investors

As the biking industry continues to evolve, opportunities for expansion or diversification can arise. A robust business plan can woo potential investors, showcasing the shop’s vision, profitability, and prospects.

Studies by renowned institutions and researchers, including  Kraus and Schwarz  and  Chwolka and Raith  have reinforced the value of meticulous planning in  driving business success . For instance, pre-start-up planning has been linked to superior business performance. 

Moreover, the mere perception of business planning’s value can boost entrepreneur motivation, clarify goals, and ensure effective resource allocation.

Analyzing Market Trends and Customer Preferences

Analyzing market trends, customer preferences, and competition is vital in the biking industry. Why? The biking landscape is dynamic, with ever-evolving trends and shifting  consumer priorities , making a thorough market analysis indispensable. Just imagine navigating without a roadmap. Would you succeed? Probably not. 

Similarly, without an understanding of your customers, you’re pedaling in the dark. Are your bikers the adrenaline-seeking professionals or the leisure weekend riders? What’s their spending comfort zone? These insights will empower you to refine your product lines and sharpen your marketing tactics. So if you’re looking into how to start a bike shop, these considerations are fundamental.

Now, let’s switch gears to competition. In the expansive biking field, understanding competitors isn’t just beneficial – it’s essential. It’s not just about knowing who they are; it’s about delving into their  core strengths and vulnerabilities . Maybe one competitor shines with sleek designs, another with unbeatable performance, or perhaps one offers unmatched after-sales support. 

A SWOT analysis here can illuminate paths less traveled, highlighting potential business accelerators. Any business plan for a bike shop would stress the importance of such competitor understanding.

Lastly, staying in the lead means spotting  emerging trends . Be it avant-garde bike designs, breakthrough technologies, or the surge towards green and sustainable cycles, the biking industry is ever-pivoting so your electric bike business plan should not fall behind. By regularly updating market analyses, businesses can not only keep pace but potentially set the pace, driving the industry forward.

ebike form

Focus on Your Unique Selling Proposition (USP)

After delving into market trends, customer inclinations, and sizing up the competition in the biking industry, the crucial next step in your business plan for bike shop is defining your Unique Selling Proposition (USP). But  what exactly is a USP ? It’s the golden thread that differentiates your offerings, making them not just products or services but distinct solutions that cater specifically to your target market.

A USP is more than just a marketing buzzword; it’s the backbone of your brand’s value proposition. It narrows down the essence of what makes your bike shop stand out amidst a sea of competitors. If you’re wondering how to start a bike shop, understanding the importance of a well-defined USP becomes your beacon, directing customers precisely to what they’ve been searching for.

To illustrate the power of an impactful USP, consider these renowned brands:

Patagonia asserts, “We’re In Business to Save Our Home Planet.” This is not merely about apparel but a commitment to a higher purpose.

Tiffany & Co. elegantly states, “The right one is worth waiting for.” This positions their products as more than just jewelry – they’re lifelong treasures.

Best Buy confidently challenges with, “Find a lower price and we’ll match it,” underscoring their unrivaled value proposition.

Think about your USP when drafting your electric bike business plan. Maybe your USP revolves around providing the most sustainable biking solutions or guaranteeing the widest range of electric bikes. It’s vital to remember that it’s not about  being everything to everyone  but being the perfect solution for someone. 

Your bikes, accessories, and services are undoubtedly crucial, but it’s your USP that will carve out a distinctive space for you in the market. Make it compelling, make it resonate, and most importantly, make it genuinely represent what your bike shop stands for.

The Importance of Branding for Your Ebike Business 

Branding and positioning form the very foundation upon which successful bike shops are built. These elements answer the vital questions: 

  • Who are you in the market? 
  • What do you represent? 
  • Why should consumers choose you over others? 

Given the biking industry’s vibrant competition and the ever-evolving tastes of cyclists, establishing a strong, unique brand is non-negotiable.

Branding is the culmination of efforts to craft a distinct  image and perception  for your bike shop in the minds of consumers. It’s more than just a name, logo, or color scheme. It’s the emotional and psychological relationship you establish with your customers.

Positioning Your Bike Shop Right

Positioning  is an instrumental facet of branding. It refers to the unique spot you aspire to occupy in the consumer’s mind, determined through a strategic brand positioning approach. Why is this so important? Because it’s what sets you apart in the market.

Consider this : In an age where consumers are overwhelmed with choices, they crave simplicity. Your brand positioning clarifies their options. Instead of being another bike shop among hundreds, effective branding and positioning make you THE bike shop for a specific set of cyclists. They ensure you’re  not  just selling bicycles, but an experience, a solution, and a promise.

Within the vast spectrum of the bicycle industry, several brands have skillfully articulated their unique positioning, creating lasting impressions. Take, for instance, Brompton Bicycles, the archetype of  urban efficiency  with its signature foldable design catering to city commuters. 

Then there’s Trek Bicycles, championing environmental responsibility with their “One World, Two Wheels” campaign, underscoring the eco-benefits of cycling. 

Brands like Specialized Bicycles resonate with enthusiasts, emphasizing technological advancements and top-tier design, while Canyon Bicycles brilliantly leverage its direct-to-consumer model to offer premium bikes at unbeatable value. 

On the  innovative  front, Peloton seamlessly merges fitness with technology, selling not just a stationary bike but an immersive lifestyle experience. Lastly, VanMoof has revolutionized urban e-biking, integrating cutting-edge anti-theft technology, and positioning itself as the essential urban e-bike solution. 

These examples vividly illustrate how distinctive positioning can illuminate a brand in a densely packed market.

In a nutshell, if you’re trying to figure out  how to start a bike shop , remember this: A business plan for bike shop without clear branding and positioning is like a bicycle without a direction – you may move, but you’ll lack purpose and destination.

How to Market Your Ebike Business

Talking about  marketing channels . They function as the veins and arteries of your bike shop’s promotional campaigns, ensuring that your brand message and offerings reach the intended audience. 

Initially, marketing was largely limited to traditional pathways like billboards. However, the digital age has dramatically transformed this landscape as well. Nowadays marketing channels are a diverse blend of digital and traditional mediums, from SEO, content marketing, and influencer partnerships to conventional print and mass media promotions. 

The choice of channel hinges on factors like  target demographics , budget, and the nature of the message. The correct blend ensures not only brand visibility but also a deeper connection with potential customers, nurturing leads, and fostering brand loyalty. 

As the bike market becomes increasingly digital, understanding and leveraging these channels is as vital as the wheels on a bicycle. They ensure that your brand message travels swiftly and effectively to those who need to hear it.

Setting the Best Pricing Strategy

Pricing can make or break your bike shop business. Set your rate too low, and you’re just gifting profit away. Swing too high, and you’ll watch potential hallmark sales slip right past. The sweet spot in pricing? It’s all about  finding that strategy  that fits like a glove to your company’s narrative.

Understand this: a customer’s willingness to part with their money isn’t about  your  costs. It’s tied to how much they value what they’re getting. 

Dive into the  five strategies : cost-plus pricing has you tallying costs and adding a neat markup. Competitive pricing? It’s a game of keeping an eye on the competition’s tag. Price skimming starts high and mellows as time ticks, while penetration pricing is all about entering with a bang with low prices and then tuning it up. And then there’s value-based pricing, setting your price to the beat of the  customer’s perceived value .

Pricing is less a math problem and more an art. When you peg that price, it’s not about what you want, but what your customer sees. They have this mental range—a floor, where your costs lie, and a ceiling, their value threshold. Find that comfortable middle where they nod in agreement.

When steering towards that middle, think about operational expenses, stock levels, delivery fees, market whims, your unique edge, and how the customer feels about your price. After all, picking the right pricing strategy is more than crunching numbers—it’s about  resonating  with your market’s heart and soul.

Bike Shop Business Plan: Sales

A sales plan, distinct from the overarching business plan, forms the execution blueprint for your sales ambitions. It carefully charts out the strategies and actions to realize the revenue objectives you’ve set. 

By emphasizing realistic targets, tracking tools, future anticipations, commission frameworks, and pertinent training modules, it provides an  essential framework  for the sales team. 

Essentially, while a business plan for bike shop articulates the ‘what’, the sales plan explains  how  to start a bike shop that’s profitable. It elucidates the steps the sales department will adopt to realize broader company goals. 

For instance, if your business plan aims to sell a thousand e-bikes within the first year, the sales plan outlines the steps to achieve this goal. Being a critical tool, it not only helps in driving sales but also helps in risk assessment. The sales plan is essential in ensuring the growth of an organization and aligning the sales representatives with the  company’s priorities .

Sales Tactics, Promotions, and Customer Retention Strategies

For a thriving bike shop, it’s imperative to have an effective sales strategy. Begin with  Consultative Selling . Consider every customer as unique and centralize your selling approach around their needs. Initiate conversations with basic questions like “Where do you live?” or “Where do you work?” This not only  builds rapport  but provides clues about their lifestyle

Dive deeper by asking about their biking goals, their current bike’s limitations, or any specific adventures they’ve envisioned.

Next, implement a Three-Step Consultation. 

  • First, initiate with open-ended questions. 
  • Then, engage in a deeper consultation, inquiring about their biking preferences, needs, and any concerns. 
  • Lastly, based on the insights gathered, walk them through a curated selection of bikes and accessories that align with their needs.

An emotional connection can also boost sales. Sell the experience, not just the bike. If someone is eyeing a commuter bike, share stories of others who’ve taken similar models on extraordinary journeys, tapping into the aspirational aspect of the purchase.

Moreover, always have a consistent  Upselling Strategy . While selling a primary product, like a bike, be ready to recommend complementary items. If a customer is keen on a bike for nightly commuting, suggest dynamo lights or hi-vis gear. By tailoring your upselling based on the customer’s needs, it feels less like a sales pitch and more like genuine advice.

By integrating these tactics into your business plan for bike shop, you can provide valuable, personalized service, driving both sales and customer loyalty.

Sales Promotions

Sales promotions play an essential role in driving the commercial success of any venture, particularly when working on a business plan for a bike shop. Recognized as a part of the promotional mix, they have an intense focus on delivering immediate and compelling results:

Capturing Attention

In the broad market of bicycles, from traditional to electric bikes, sales promotions act as your torch. They instantly increase your product’s exposure, ensuring your bikes stand out from the crowd.

Stimulating Demand

If you’re pondering on how to start a bike shop, know that promotions have the power to not just capture attention but also stimulate the desire for a purchase, nudging a customer to invest in a new bicycle.

Short-Term Sales Boost

Limited-time offers, when paired with a well-executed marketing campaign, create a sense of urgency. This strategy drives immediate sales and can also assist in offloading excess stock, be it mountain bikes, road bikes, or electric variants.

While sales promotions can be directed at either customers or trade entities like  distributors and retailers , the essence remains the same – providing an immediate value proposition to those involved in the bike industry.

Attracting New Customers

A standout deal on a new electric bike or a promotion on accessories can reel in someone who might have been unsure about upgrading their ride.

Encouraging Loyalty & Repeat Purchases

By offering exclusive deals to existing customers, such as those who’ve previously purchased from your shop, you’re reinforcing their decision to choose you over competitors.

Market Insights

Responses to promotions can offer valuable insights into customer preferences, from the type of bike they prefer to the accessories they find essential.

Reacting to Market Opportunities

Whether it’s gearing up for a biking season or launching a new line of electric bikes, promotions can be tailored to tap into these market trends.

Inventory Management

Got an excess of a particular bike model? Special promotions can ensure they’re sold faster, mitigating potential losses.

Customer Retention Strategies

While attracting new cycling enthusiasts is essential,  retaining  seasoned riders is equally, if not more, important. Customer retention in the bike world focuses on building and sustaining a loyal community of cyclists, ensuring they don’t pedal over to competitors.

Remember, a cyclist who’s satisfied with their purchase and the service they received not only remains loyal but often becomes an advocate driving more customers to your door.

The Financial Aspects of a Bike Shop Business Plan

Sales forecasts, revenue projections, cost estimation, and budget planning.

Riding ahead in the bike industry means knowing your numbers. Drawing insights from past sales data, shops and manufacturers alike can anticipate the demand for various bicycle models, accessories, and even repair services, tailoring their stock and offerings accordingly.

Revenue projections, on the other hand, delve deeper. By analyzing historical sales trends, coupled with an understanding of  current market dynamics  – from the rise of e-bikes to the latest cycling gear innovations – these projections will help your bike business gauge its potential earnings and adjust its strategies.

When launching a new bicycle model or introducing novel accessories, cost estimation comes into the spotlight. It involves a thorough  assessment of expenses and resources , ensuring that every facet of the project, from design to distribution, is financially feasible and aligned with the industry’s dynamics.

Not to forget, budget planning is the linchpin that holds everything together. For bike shops and manufacturers, budgets don’t just track revenues and expenses. They also offer invaluable insights, highlighting periods of peak sales (like summer months or holiday seasons), identifying investment opportunities (such as new tech or training programs), and ensuring your business plan for bike shop remains agile and adaptable in a competitive market.

Break-Even Analysis, Profit and Loss Statements and Cashflow Forecasts

Another critical tool in financial planning is the break-even analysis. This accounting method pinpoints the exact moment when your bike shop becomes profitable by offsetting production costs. In simpler terms, it answers how many bikes or services you need to sell before  surpassing overheads  and beginning to  make a profit . If you’re wondering how to start a bike shop, this is a fundamental concept to grasp.

To keep track of your company’s financial health, the profit and loss (P&L) statement is indispensable. Offering a summarized view of revenues, costs, and expenses over a certain period, the P&L statement stands alongside other essential reports like the balance sheet and cashflow statement, all of which are integral for businesses operating in a dynamic sector like the bike industry.

Lastly, predicting cash movement is crucial. Cashflow forecasting, or estimating the inflow and outflow of cash over a span, can be a short-term strategy for the upcoming 30 days, shedding light on immediate funding requirements or surpluses. For bike businesses, such forecasting ensures optimal financial management, facilitating smooth operations even in the face of unforeseen industry changes.

Navigating the complex landscape of the bike industry requires a decent business plan for bike shop. The significance of a detailed plan not only anchors a shop’s vision but also propels it to success amidst the ever-evolving entrepreneurial challenges.

business plan for bicycle parts

Iskouhie Poladian

Iskouhi is presently engaged in pursuing her Master's degree in Innovation and Entrepreneurship. Additionally, she derives great pleasure from composing articles on various innovative products and topics.

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Bike Shop Business Plan Template & Guidebook

Starting a successful bike shop requires more than just passion and dedication - it requires a solid business plan. With the right resources and guidance, any aspiring entrepreneur can create and execute a plan with success. The #1 Bike Shop Business Plan Template & Guidebook is the perfect starting point for anyone looking to launch their own bike shop business. This comprehensive guidebook provides a road map for everything from setting up shop to securing financing and maximizing online visibility. With its step-by-step guidance and helpful resources, this template and guidebook serve as an invaluable asset for anyone launching their own bike business.


Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Bike Shop Business [11 Steps]
  • 25 Catchy Bike Shop Business Names:
  • List of the Best Marketing Ideas For Your Bike Shop Store:

How to Write a Bike Shop Business Plan in 7 Steps:

1. describe the purpose of your bike shop business..

The first step to writing your business plan is to describe the purpose of your bike shop business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a bike shop business:

Our purpose at [Bike Shop] is to provide a wide selection of quality bicycles, parts, and accessories at reasonable prices, while delivering excellent customer service and fostering a love of biking in our community.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Bike Shop Business.

The next step is to outline your products and services for your bike shop business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your bike shop business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your bike shop business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your bike shop business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

business plan for bicycle parts

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a bike shop business?

  • Equipment: Bicycle stands, work benches, repair tools, specialised tools, cleaning supplies.
  • Supplies: Greeting cards, bike maps, helmets, mirrors, bells, handlebar baskets, locks and light sets.
  • Permits: A business license from your local government and permits to sell bicycles may be required depending on the location.

5. Management & Organization of Your Bike Shop Business.

The second part of your bike shop business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your bike shop business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Bike Shop Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a bike shop business varies based on many different variables, but below are a few different types of startup costs for a bike shop business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your bike shop business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your bike shop business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your bike shop business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

business plan for bicycle parts

Frequently Asked Questions About Bike Shop Business Plans:

Why do you need a business plan for a bike shop business.

A business plan for a bike shop business is essential because it can provide direction and structure to setting up the business. It can serve as a guide on how to implement new ideas and strategies while allowing you to assess the potential success of the venture. Additionally, if you plan on seeking out financing for your bike shop, you will likely need a comprehensive business plan in order to demonstrate the potential success of your business.

Who should you ask for help with your bike shop business plan?

It is a good idea to seek out professional help from an experienced business consultant, financial advisor, or accountant. Additionally, many local business and economic development organizations offer free or low-cost consulting services to help entrepreneurs create their business plan.

Can you write a bike shop business plan yourself?

Yes, it is possible to write your own business plan for a bike shop. It will require research into the industry, an analysis of the current market and competitors, and a detailed financial plan. Additionally, you'll need to consider the types of bikes and accessories you will sell, the costs associated with purchasing inventory and managing a store, marketing and advertising strategies, customer service policies, and any other relevant information. A comprehensive business plan can help ensure a successful launch for your bike shop.

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I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.


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Here's how you start a profitable bicycle shop.

bicycle shop profitability

Launching a bicycle shop can be an exhilarating venture for cycling enthusiasts and entrepreneurs alike, offering the chance to turn a love for bikes into a thriving business.

Whether you're a seasoned cyclist with a wealth of knowledge to share or a motivated individual ready to pedal into the world of commerce, establishing a bicycle shop requires strategic planning and commitment.

In this blog post, we'll navigate you through the crucial stages of opening a bicycle shop, from the initial blueprint to the moment you open your doors to the community.

How you should prepare to start a bicycle shop

Market research and concept, choose a concept.

Choosing a concept is one of the first steps in opening a bicycle shop because it will define the range of products and services you offer, the layout and design of your store, and the target market you aim to attract.

This decision will influence your location choice, store design, inventory, pricing, and marketing strategy. A well-defined concept can help your bicycle shop stand out and draw in the right customers.

Essentially, selecting a concept is like deciding on the theme of your story before you start setting up the shop and engaging with customers.

To assist you in making an informed choice, we have summarized the most popular concepts for a bicycle shop in the table below.

business plan bike shop

Pick an audience

Choosing the right concept for your bicycle shop is crucial, and it should be based on the specific audience you aim to serve.

For instance, if you're targeting families, you might focus on offering a range of bicycles suitable for all ages, from tricycles for toddlers to mountain bikes for teens. You'd likely choose a location that's accessible for families, perhaps near residential areas, parks, or bike-friendly paths.

Conversely, if your primary audience is urban commuters, your shop might specialize in road and hybrid bikes, as well as offering accessories like panniers and lights for city riding. The shop's design could be sleek and modern, situated in a downtown area where commuters are likely to pass by.

Understanding your target audience is essential because it shapes every aspect of your bicycle shop, from the inventory you stock to the shop's layout and location. It's akin to selecting a present; you consider the recipient's preferences before choosing the gift to ensure they'll appreciate it.

Moreover, knowing your audience enables you to communicate with them more effectively. If you're aware of who you're trying to attract, you can tailor your marketing efforts to reach them where they're most likely to notice, such as online cycling forums for enthusiasts or local community boards for families.

In our business plan for a bicycle shop , we've identified various customer segments that could be pertinent to your venture.

To help you envision the potential audiences for your bicycle shop, we've compiled a summary of typical customer segments below.

Get familiar with the industry trends

When venturing into the bicycle shop business, it's crucial to stay abreast of the emerging trends in the cycling industry and integrate them into your business model.

Trends are indicative of the current market interests and consumer behaviors. By aligning with these trends, you can draw in customers who are looking for the latest in cycling technology and design. Offering trending products or services also sets you apart from competitors who may be more traditional in their approach.

Actually, we update our business plan for a bicycle shop biannually to include the latest emerging trends. We believe this will assist you in creating a more prosperous bicycle business.

For instance, there's a surge in demand for electric bikes (e-bikes), as they provide an eco-friendly alternative to traditional transportation. Bicycle shops that stock e-bikes can tap into a market that's both environmentally conscious and looking for convenience.

Moreover, we've observed that consumers are increasingly interested in customization, wanting bikes that reflect their personal style and are tailored to their riding preferences.

Similarly, sustainability is a significant concern, with customers showing a preference for bikes made from recycled materials or those produced by brands with a strong commitment to environmental responsibility.

In the age of technology, smart bikes equipped with GPS, fitness tracking, and integrated lighting systems are becoming more popular, appealing to the tech-savvy cyclist.

We have compiled a list of more trends in the table below.

However, there are also some declining trends.

As the market shifts towards more sustainable and high-tech options, there's a decline in the popularity of low-quality, mass-produced bikes that lack durability and advanced features.

Additionally, while traditional road bikes remain popular, the standard models without customization options or unique features are becoming less attractive to consumers who seek a more personalized experience.

Finally, with an increasing emphasis on environmental sustainability, the use of non-recyclable materials in bikes and accessories is becoming less acceptable to environmentally conscious consumers.

business plan bicycle shop

Choosing the right location

Selecting the ideal location for your bicycle shop is a key factor in determining its success, and it requires careful consideration of several important aspects.

Begin by analyzing the local demographics. Understanding the population in your area can help you cater to their cycling needs and budget. If the community consists of outdoor enthusiasts or fitness-conscious individuals, you might want to stock a range of high-performance bikes and gear. If there are many families, consider offering a selection of children's bikes and accessories.

Visibility and accessibility are crucial. A shop that's easily noticeable and reachable by various modes of transportation can significantly boost impromptu visits. Locations near popular cycling routes, parks, or fitness centers can be particularly advantageous.

Accessibility also entails having ample bike parking or being within a comfortable cycling distance from your potential customers' homes or workplaces.

Competition can be both beneficial and challenging. While you may not want to open next to another bicycle shop, being in an area with some competition can indicate a healthy demand for cycling products and services.

Identifying a niche or a gap in the market can provide you with a competitive advantage. Proximity to businesses that attract similar demographics, such as outdoor gear shops or health food stores, can also be advantageous.

Rent costs are a significant factor. Prime locations with high visibility often come with higher rents, so it's vital to weigh the potential for increased sales against the lease expenses. Make sure the rent is manageable based on your projected revenue. In some cases, a less prominent location with substantially lower rent may yield a better profit margin.

Negotiating favorable lease terms can have a substantial impact on your bicycle shop's financial well-being. This might include securing a lease with renewal options, negotiating limits on rent hikes, or obtaining a period of reduced rent at the beginning to assist with initial costs.

Consider the growth potential of the neighborhood.

Is the area developing, with new infrastructure that could attract more cyclists to your shop? Having the option to expand your premises in the future without relocating can be a significant advantage as your business grows.

Parking and public transportation access are often underestimated but can greatly affect customer convenience. A location that's easy for customers to reach is more likely to secure regular patronage.

Employing market research and demographic analysis tools can offer valuable insights into the most suitable areas to establish your bicycle shop. These tools can help pinpoint neighborhoods with an ideal customer base for your products and services.

The choice between a bustling city center and a quieter residential area hinges on your target market and business model. City centers provide high visibility but come with steeper rents and increased competition. Residential areas might offer a loyal customer base with potentially lower rent but may require more marketing efforts to become a go-to destination.

Being situated near landmarks, community hubs, schools, or office complexes can ensure a steady stream of potential customers, especially if your shop offers products and services that meet the daily needs of these groups.

Understanding local zoning laws, traffic regulations, and other legal requirements is essential to confirm that your chosen location is suitable for a bicycle shop. Complying with these regulations from the outset can prevent costly and time-consuming issues later on.

Finally, assessing the long-term prospects of a location is critical. Look into future developments in the area that could impact your business, either positively by drawing in more customers or negatively by increasing competition or rental costs.

Startup budget and expenses

Calculate how much you need to start.

On average, the initial capital needed to open a bicycle shop can vary significantly, ranging from $20,000 to $100,000 for a modest operation to $150,000 to over $300,000 for a more comprehensive shop with a wide selection of bikes and high-end equipment .

If you want to know the exact budget you will need for your own bicycle shop and also get a full detailed list of expenses, you can use the financial plan we have made, tailored to bicycle shops . This excel file is designed to be very user-friendly and will provide you with an instant and full detailed analysis of your future project.

The budget can vary the most due to the location of the bicycle shop. Prime locations in high-traffic areas tend to have higher rental costs, which can significantly increase startup expenses.

The size of the shop also plays a crucial role in determining the initial investment. A larger space not only increases rent but also requires more inventory, staff, and materials, leading to higher operational costs.

The quality of inventory and equipment is another significant factor. High-quality, branded bikes and gear are expensive but can attract more customers and justify higher price points. Conversely, starting with a smaller selection of mid-range products can reduce initial costs but may limit your customer base.

If the available capital is limited, it's still possible to open a bicycle shop, but careful planning and prioritization are essential. The very minimum budget could be around $20,000 to $40,000 if you choose a low-cost location, minimize the size of your operation, buy used equipment, and manage much of the work yourself. This approach requires a hands-on strategy, focusing on a niche market or offering repair services to reduce complexity and costs.

To make the most of a limited budget, consider the following tips.

business plan bicycle shop

Identify all your expenses

The expenses when starting a bicycle shop include inventory purchases, shop fitting and equipment, licensing and permits, insurance, marketing and advertising, technology and software, staff training, and a reserve for unexpected expenses.

Initial inventory for a bicycle shop includes a range of bicycles, spare parts, and accessories. The cost for inventory will vary greatly depending on the brands and quantity, but you might spend between $50,000 to $150,000. This includes road bikes, mountain bikes, children's bikes, helmets, locks, tools, and apparel.

Shop fitting and equipment costs include work stands, tools, and storage solutions. You may also need a point-of-sale system, computer equipment, and furniture for the customer area. These costs can range from $10,000 to $50,000, depending on the quality and extent of the fit-out.

Licenses and permits are necessary for legal operation and may include a general business license, resale permits, and possibly special permits if you offer services like bike rentals. Costs can vary by location but typically range from a few hundred to a few thousand dollars.

Insurance is essential to protect your business against liability, property damage, and other potential risks. Essential policies include general liability, property insurance, and workers' compensation if you have employees. Annual premiums can range from $3,000 to $10,000 or more, depending on your coverage levels and shop size.

Marketing and advertising are crucial for building a customer base. Initially, you might spend between $2,000 to $10,000 on marketing efforts, which could include social media advertising, traditional advertising, hosting events, and creating a website. The amount can vary based on your strategy and the competitiveness of your market.

Investing in technology and software for point-of-sale systems, inventory management, and accounting software is important. Costs can range from $1,000 to $5,000, depending on the sophistication of the systems you choose. Subscription-based services may have ongoing monthly fees.

Staff training costs for employees and professional development for yourself as the shop owner are also important. Setting aside $1,000 to $5,000 for initial training and ongoing professional development can help ensure high-quality service and knowledgeable staff.

Finally, setting aside a reserve for unexpected expenses or emergencies is crucial. A good rule of thumb is to have at least three to six months' worth of operating expenses saved. This can cover unforeseen repairs, inventory shortages, or shortfalls in cash flow.

Here is a summary table to make it easier to digest. For a full breakdown of expenses, please check our financial plan for bicycle shops .

Business plan and financing

Make a solid business plan.

You have probably heard it already but, yes writing a business plan when opening a bicycle shop is crucial.

Why? Because a business plan serves as a roadmap for your venture, detailing your objectives, strategies to achieve them, and the potential obstacles you might encounter. A well-thought-out business plan is not only a tool for staying organized and on track but also critical if you're seeking funding from investors or banks, as it shows the feasibility and future profitability of your bicycle shop.

The key components of a bicycle shop business plan include market analysis, financial planning, and operational strategy, among others. Market analysis is vital to understand your target market, their needs, and the competitive environment. It involves examining trends in the cycling industry, pinpointing your primary competitors, and discovering a niche or unique value proposition that distinguishes your shop from others.

Financial planning is another essential element. This section should detail your expected sales, cost of goods sold (including bicycles, accessories, and parts), labor costs, and other operational expenses. It should also feature projections for profit and loss, cash flow, and a break-even analysis. Financial planning offers you and potential financiers a transparent view of your shop's fiscal health and expansion prospects. You will find all of this in our financial plan for a bicycle shop .

While the structure of a bicycle shop business plan shares commonalities with other types of businesses, the focus on certain areas may vary.

For instance, a bicycle shop will emphasize product assortment (offering a range of bikes for different demographics and uses), supply chain management (securing reliable suppliers for quality bikes and parts), and location analysis (choosing a spot accessible to cyclists and with ample space for test rides). Additionally, showing adherence to safety standards specific to bicycle retail is imperative.

To succeed and create an effective bicycle shop business plan, it's crucial to conduct in-depth research and be realistic about your financial estimates and capabilities. Engage with potential customers to grasp their needs, preferences, and spending power for cycling products. Also, consider the scalability of your business model and how you might grow or modify your product lines in the future.

In the case of a bicycle shop, special attention should be given to establishing a strong brand identity and marketing strategy that connects with your intended audience. Emphasizing the quality of your bicycles, the expertise of your staff, or the community involvement can set your shop apart in a competitive market.

Success depends not only on the quality of your products and services but also on meticulous planning, understanding your market, managing finances prudently, and implementing your operational strategy efficiently.

Remember, a business plan is not a static document but a dynamic one that should be revisited and revised as your bicycle shop grows and adapts.

Get financed

Don't have the capital to start your own bicycle shop? No problem, there are plenty of financing options available to help you get on the right track.

Financing for your bicycle shop can come from various sources: attracting investors, securing loans from banks or financial institutions, and applying for grants or subsidies.

Each financing method has its own set of benefits and things to consider.

Attracting investors means finding individuals or entities willing to put money into your business in exchange for equity. This can be a great option because it doesn't require immediate repayment like a loan does.

However, it also means you'll be sharing ownership of your shop and may have to compromise on some business decisions.

For a bicycle shop, this could be a good strategy if you're looking to scale quickly or need substantial initial investment for top-of-the-line equipment or a strategic location. To persuade investors, you'll need a robust business plan that shows growth potential, profitability, and a deep understanding of the cycling industry.

Securing a business loan is another common financing route.

This option allows you to maintain full ownership of your shop but requires you to pay back the borrowed amount with interest. Loans can be used for a variety of purposes, such as stocking up on inventory, covering the first few months of operating costs, or financing store fit-outs.

Banks usually ask for a down payment or collateral; this can range from 15% to 25% of the loan's value. It's crucial to consider how much of your budget will come from loans to avoid overwhelming your business with debt. Ideally, your bicycle shop's projected cash flow should easily cover loan repayments while still allowing for business growth and other expenses.

Grants and subsidies are less common but can be a valuable source of funding.

These funds are typically provided by government bodies or non-profit organizations to support small businesses, particularly in areas that promote healthy living or green transportation. Grants do not need to be repaid, but they are competitive and often come with specific requirements.

While not the most reliable primary source of funding for a bicycle shop, grants can complement other financing methods for particular initiatives or needs.

To effectively secure financing from lenders or investors, you must prove that your bicycle shop is a viable and profitable venture.

This means creating a comprehensive business plan that includes market analysis, a clear definition of your target market, detailed financial projections, and an effective marketing strategy. Your business plan should showcase what makes your bicycle shop unique, such as specialized services, community engagement, or a prime location.

Lenders and investors will judge your shop based on several factors, including your creditworthiness, business acumen, collateral, and the strength of your business plan.

They will examine the financial projections of your bicycle shop to determine if you can generate sufficient revenue to cover operating costs, repay debts, and turn a profit. A thorough understanding of the cycling market, including trends, customer needs, and competitive analysis, will also strengthen your case.

Below is a summary table of the various financing options mentioned for opening a bicycle shop, along with their advantages, considerations, and potential uses:

Legal and administrative setup

Permits and licenses.

Opening and operating a bicycle shop involves meticulous planning and compliance with various regulations and requirements to ensure the safety of your customers and employees, as well as to safeguard your business.

The specific permits, licenses, safety regulations, inspection schedules, consequences of non-compliance, and insurance policies you'll need will differ based on your location, but there are common standards that are applicable in many areas.

First, you'll need to secure the necessary business permits and licenses.

This often includes a general business license from your city or county, and a sales tax permit if your state imposes sales tax. If you plan to offer bicycle rentals or provide repair services, additional permits may be necessary. For instance, a rental license or a special use permit might be required for operating a rental service.

It's imperative to consult with your local government to understand the specific requirements for your area.

Regarding safety regulations, bicycle shops must comply with consumer safety standards and product safety regulations. This includes selling bicycles and accessories that meet industry safety standards, ensuring that repair work is performed competently, and that all equipment used is maintained in safe working order. Regular training for employees on safety procedures and proper use of tools is also essential. Inspections may be conducted by local government agencies to ensure compliance with these safety standards. The frequency of inspections can vary, but they are often tied to specific incidents or complaints.

Non-compliance with safety regulations can lead to consequences such as fines, mandatory training, or in severe cases, closure of the business until violations are rectified. In extreme situations, legal action could be taken against your business. It is crucial to take these regulations seriously and ensure your bicycle shop adheres to all safety requirements.

Insurance is another vital component in protecting your bicycle shop business. At the very least, you'll need general liability insurance to cover accidents or injuries that might occur on your premises or as a result of the products and services you provide.

Property insurance is important to protect your shop's inventory, fixtures, and equipment from damage or theft. If you employ staff, workers' compensation insurance will likely be mandatory to cover injuries or illnesses that they may suffer in the course of their employment.

Additionally, product liability insurance is advisable, as it can protect your business in the event that the products you sell or the services you provide cause harm to customers. If you offer bicycle rentals, you might also consider insurance that covers damage to or theft of the rental bikes.

Business Structure

The three common structures for opening a bicycle shop are LLC (Limited Liability Company), partnership, and sole proprietorship. Each has their unique features and implications for your business.

Please note that we are not legal experts (we specialize in business and financial planning) and that your choice should be based on how much risk you're willing to accept, how you prefer to handle taxes, and your plans for growing and possibly selling your bicycle shop.

In simple terms, a sole proprietorship is simple and straightforward but carries personal liability. A partnership allows for shared responsibility but requires clear agreements to manage risks. An LLC offers a balance of protection and flexibility, making it a strong option for many businesses looking to scale.

Consider your long-term goals, and consult with a financial advisor or attorney to make the best choice for your bicycle shop.

We’ll make it easier for you, here is a summary table.

Getting started to start a bicycle shop

Offer development, design and lay out.

Designing and laying out your bicycle shop for operational efficiency and an enhanced customer experience requires careful planning and strategic thinking.

Let's dive into how you can achieve this, focusing on customer flow, balancing equipment needs with budget, and ensuring safety and accessibility.

Firstly, envisioning customer flow is paramount.

Your bicycle shop's design should guide customers naturally from the entrance to the display area, past the bikes and accessories, to the service counter, and finally to the checkout. This flow should be intuitive, reducing bottlenecks and ensuring a smooth transition from one point to the next. Place your most attractive and popular bikes or new arrivals in the display area near the entrance to immediately catch customers' attention.

This setup not only showcases your best products but also entices customers to explore further and potentially make additional purchases as they follow the designated path.

Regarding the design to facilitate this flow, consider the layout's openness and accessibility.

Wide aisles, clear signage, and a logical arrangement of the space encourage easy movement and comfort. The service area should be clearly marked and separate from the sales floor to avoid confusion and congestion. If your shop offers a test-riding area, ensure it's safely distanced from the shopping area to maintain a safe environment for both shoppers and riders.

Balancing the need for high-quality equipment with budget constraints is a challenge many face.

Start by prioritizing essential equipment that directly impacts the service quality, such as repair stands and tools. These are worth investing in because they are the backbone of your bicycle shop's operations. For other items, consider buying gently used or refurbished equipment from reputable suppliers to save money without significantly compromising quality.

Additionally, plan for equipment that offers versatility and efficiency, like modular workbenches or multi-function tools, to get the most value for your investment.

Safety and accessibility in the bicycle shop layout are non-negotiable. Your design must incorporate zones designated for different tasks to prevent accidents. For example, separate areas for bike assembly, repairs, and sales ensure that each step of the process is contained and controlled. Install safety stations at key points, especially near the service and assembly areas, to encourage regular safety checks among staff.

Specific protocols for bike handling, assembly, and repair are crucial for safety and compliance. Implement a system that ensures all tools and parts are stored properly, with hazardous materials like lubricants and cleaners kept separate from customer areas.

Train your staff thoroughly in safety practices, emphasizing the importance of proper tool handling, wearing protective gear when appropriate, and avoiding clutter in walkways and service areas.

Regularly review and update these protocols to comply with local safety regulations and best practices.

Craft your offer

Your inventory and services will be the cornerstone of your bicycle shop's success (or the reason for its struggles).

To begin, gauge the preferences and needs of your target market through direct engagement, such as customer interviews and social media interactions, and indirect research, like monitoring local cycling trends and analyzing what successful competitors offer.

Once you have a solid understanding of your target market's preferences, you can start to assemble a product range that not only meets their needs but also distinguishes your shop from others.

Offering a variety of bicycles tailored to different cycling activities, such as road racing, mountain biking, or casual city riding, is a great way to cater to a diverse customer base. Additionally, stocking up on high-quality accessories and gear, from helmets and locks to clothing and GPS devices, can enhance your shop's appeal.

This approach not only provides customers with a one-stop-shop for all their cycling needs but also positions your store as a hub for the local cycling community. Forge relationships with local cycling clubs and organizations to understand the cycling calendar and anticipate demand for certain products during the racing season or popular cycling events.

To ensure your bicycle shop stands out in a competitive market, focus on uniqueness and quality.

This can be achieved by offering exclusive brands, custom bike-building services, or specialized fittings that are hard to find elsewhere. Sharing the story behind your products, such as the craftsmanship of a particular bike brand or the technological advancements in new cycling gear, can also add a unique appeal.

Ensuring consistency and quality in your products and services involves setting high standards and processes.

This can include comprehensive training for your sales and service staff, regular maintenance checks for in-store bicycles, and a commitment to stocking only reputable brands. Consistency is key to building trust with your customers, as they will know they can rely on your shop for expert advice and quality products. Invest in knowledgeable staff and quality tools, and don’t hesitate to seek feedback from your customers to ensure you're meeting their needs.

Additionally, utilizing customer feedback is crucial for ongoing improvement and refinement of your bicycle shop's offerings. Create channels for feedback, such as in-store suggestion boxes, online surveys, and active engagement on social media platforms, to understand what your customers appreciate and where there might be opportunities for enhancement.

Be receptive to constructive criticism and ready to adapt based on customer insights. This not only aids in refining your product selection and services but also demonstrates to your customers that their opinions are valued, fostering loyalty and encouraging repeat business.

Determinate the right pricing

When opening a bicycle shop, it's crucial to establish a pricing strategy that balances profitability with customer satisfaction. Here's a methodical approach to setting your prices.

Firstly, you must understand your costs thoroughly, which include the purchase price of the bicycles, parts, accessories, labor for assembly and repairs, rent, utilities, and other operational expenses. This knowledge ensures that your prices not only cover your costs but also contribute to your shop's profitability.

Next, analyze your competition and the general market to gauge the going rates for bicycles and related services. While you don't need to mimic these prices, this research provides a reference point.

Understanding the price sensitivity and preferences of your target market is also essential. Gather insights through customer interactions, surveys, or by experimenting with price adjustments and observing the effect on sales. This will help you find the sweet spot where customers feel they're getting value without being overpriced.

Psychological pricing strategies can subtly influence purchasing decisions.

Charm pricing, such as $499.99 instead of $500, can make a product seem less expensive, even if the difference is slight. For a bicycle shop, this might be more effective for accessories or services rather than high-ticket items like bicycles.

However, you should apply this strategy carefully to maintain the perceived quality of your offerings.

The perceived value is critical in pricing bicycles and accessories.

To enhance this perception, focus on the quality and uniqueness of your bicycles, customer service excellence, and the shopping experience. For example, offering high-quality bikes, providing expert fittings, and maintaining a well-presented and inviting shop can justify higher prices because customers perceive they are receiving greater value.

Seasonal or promotional pricing strategies can also drive sales. For instance, offering discounts on last year's models can increase sales volume during new model releases, or promoting bike maintenance services at a reduced rate during the winter months can keep business steady during typically slower periods.

When introducing new products, consider introductory pricing such as special first-month pricing or bundle deals to entice customers to try new offerings. Once these products gain traction, you can adjust the prices based on demand and cost factors.

For online sales versus in-store sales, take into account the different costs and customer expectations. Online prices may need to include shipping costs, which could be incorporated into the product price or listed separately. Online-exclusive deals or bundles can also incentivize customers to shop through this channel.

Lastly, be cautious with discounting. While it can increase sales and attract customers, too much discounting can harm your brand's image and lead to a perception of lower quality. Use discounts strategically, such as for moving last season's inventory, without making it a regular expectation for your customers.

Manage relationships with your suppliers

Poor relationships with suppliers could derail your bicycle shop's success in no time.

On the contrary, nurturing strong partnerships with bicycle manufacturers and parts suppliers is crucial for ensuring a consistent supply of high-quality bikes and accessories.

Engage in regular communication, make payments on time, and show appreciation for their products and services to build loyalty and dependability. Be clear about your shop's needs and standards, and make an effort to visit their manufacturing facilities. This will give you a better understanding of their production capabilities and constraints, which can lead to more effective collaboration.

Consider entering into long-term agreements for essential bike parts and popular models to secure more favorable pricing and ensure availability. However, it's also wise to cultivate relationships with alternative suppliers to protect your business against potential shortages or disruptions.

For inventory management, strategies such as Last-In, First-Out (LIFO) can be beneficial for items that do not expire, like bike accessories. This method prioritizes selling newer stock first, which can be advantageous if the items are subject to model updates or technological advancements. Regularly review inventory levels to align orders with sales trends, preventing overstocking and reducing the risk of holding outdated products. A just-in-time (JIT) inventory system might also be effective for custom orders or high-end bikes, requiring precise sales forecasting and close communication with suppliers.

Technology can significantly enhance inventory management and customer satisfaction in a bicycle shop.

Implementing an inventory management system that integrates with your point-of-sale (POS) system allows for real-time tracking of stock levels and sales data. This can help you anticipate customer demand more accurately, optimize your ordering process, and spot trends that can guide your marketing and product selection strategies.

Moreover, digital tools can streamline communication with suppliers, making it easier to adjust orders quickly and collaborate on special requests or custom orders.

As you scale your bicycle shop, challenges such as ensuring consistent quality, managing increased costs, and maintaining customer satisfaction arise. Address these by standardizing assembly and service procedures, providing comprehensive staff training, and investing in tools and equipment that boost efficiency without sacrificing the quality of your bicycles and services.

Scaling up also means ordering more products, so negotiate with suppliers for volume discounts without compromising on the quality of bikes and parts. Quality control becomes increasingly important as your inventory grows, necessitating strict adherence to standards and more frequent checks.

Effective cost control measures are essential when managing the sourcing and sale of bicycles and accessories. Regularly assess and negotiate with suppliers to ensure you're receiving competitive prices without sacrificing quality.

Also, explore alternative products that may offer cost savings or take advantage of seasonal pricing fluctuations. Employ technology to monitor and analyze costs, waste, and inventory levels to pinpoint opportunities for improvement. Reducing excess inventory not only lowers costs but also supports sustainable practices, which can attract eco-conscious customers.

Hire the right people

When opening a bicycle shop, you should consider the specific roles you'll need to fill to ensure smooth operations. You may not need to hire a full team immediately, especially if you're working with a limited budget.

At the core, your bicycle shop will require a team that covers sales, mechanical services, and management.

For mechanical services, you'll need skilled bicycle mechanics who can perform repairs and maintenance on a variety of bicycles. A head mechanic with extensive experience and knowledge of the latest bicycle technologies is crucial to lead the service department.

For sales, knowledgeable sales associates are essential to assist customers, manage daily transactions, and maintain the sales floor. They should be passionate about cycling and able to provide expert advice on products.

A manager or an owner-operator who can oversee operations, manage staff, and handle administrative duties, including inventory management, ordering stock, and ensuring compliance with safety regulations, is also vital.

Some roles, such as bike fitting specialists, event coordinators for shop rides, or additional administrative staff, might not be necessary right away.

These positions can be added as your business grows and the demand for such services increases. Outsourcing can be a strategic approach for roles like accounting, marketing, and even delivery services for large or online sales.

When hiring, prioritize candidates with a mix of technical skills, experience, and a passion for cycling.

For mechanics, look for formal training in bicycle maintenance or a strong history of hands-on experience. Sales associates should have excellent customer service skills and a deep knowledge of cycling products. For managerial roles, seek candidates with experience in retail management, a strong understanding of business operations, and leadership qualities.

To ensure a good fit for your shop's culture and needs, consider practical assessments during the hiring process, such as repair tests for mechanics or role-playing sales scenarios for sales associates.

Look for candidates who demonstrate a genuine passion for cycling and customer service, as well as the ability to adapt to the dynamic nature of retail.

Finding the right candidates can be challenging. Utilize cycling forums, social media platforms, and local cycling clubs to reach potential candidates. Networking within the cycling community and attending job fairs can also be effective strategies. Consider offering internships or apprenticeships to tap into emerging talent from technical programs.

Here is a summary table of the different job positions for your bicycle shop, and the average gross salary in USD.

Running the operations of your bicycle shop

Daily operations.

Running a bicycle shop smoothly requires attention to detail and the implementation of efficient systems. By adopting the right strategies, you can ensure that your daily operations are both effective and enjoyable.

Firstly, a Point of Sale (POS) system tailored for bicycle retail can greatly enhance your shop's efficiency.

Choose a POS system that combines sales, inventory management, and customer relationship management. This will enable you to monitor sales as they happen, keep a tight rein on inventory, and maintain a record of your customers' buying habits and preferences.

Many advanced POS systems also include features for online sales, which can broaden your market reach and accommodate customers who prefer to shop from the comfort of their homes.

Effective inventory management is crucial in a bicycle shop. You'll need a system that can track your parts, accessories, and bicycles accurately.

The top-tier systems will alert you when stock levels are low and provide analytics on inventory patterns, aiding you in making smart restocking choices. This can help you avoid overstocking and ensure that you have the right products available when your customers need them.

Certain inventory systems also offer serial number tracking, which is vital for warranty management and theft prevention.

As we've discussed earlier, maintaining good relationships with your suppliers is key to the success of your bicycle shop.

Establish clear lines of communication and set expectations from the start regarding delivery times, product quality, and payment conditions. A strong relationship can lead to better terms and dependability. It's also prudent to have alternative suppliers on hand to guarantee that you can always fulfill your inventory requirements.

Creating a positive workplace and keeping your team motivated involves fostering a culture of recognition and development.

Regular training, clear communication of objectives and expectations, and positive feedback are essential. Acknowledging and rewarding dedication and achievements can also help maintain high morale. Make sure that work schedules are fair and consider your employees' need for a work-life balance.

Ensuring that each customer has an excellent experience begins with the atmosphere of your shop, the quality of your bicycles and accessories, and the service your team provides.

Train your staff to be knowledgeable, friendly, and efficient. Encourage them to remember regular customers' names and preferences, which adds a personal touch to each visit.

Maintaining a clean, well-organized shop with clear signage and a layout that's easy to navigate also contributes to a positive customer experience.

Good customer service policies for a bicycle shop might include satisfaction guarantees, transparent return and refund policies, and a system for collecting and responding to customer feedback.

Make it simple for customers to offer feedback, whether in-store, on your website, or through social media. Address feedback quickly and positively, showing that you value their opinions and are dedicated to enhancing their experience.

Handling customer feedback and complaints with grace is essential. Always listen fully to the customer's concerns before replying. Apologize when necessary and offer a solution or compensation, such as a repair, replacement, or discount on a future purchase.

Use negative feedback as a chance to improve your shop's operations, products, or service. Often, turning a negative situation into a positive one can earn you a loyal customer.

Revenues and Margins

Know how much you can make.

Understanding the financial workings of a bicycle shop is crucial for successful management and growth.

We have an in-depth article on the profitability of bicycle shops that provides extensive details. Below is a summary of some key points.

One important metric for a bicycle shop is the average transaction value, or basket size, which is the average amount a customer spends per visit.

The average transaction value can vary greatly depending on the type of bicycle shop. For high-end shops specializing in performance bikes and gear, the average transaction might be quite high, possibly between $500 and $2,000 .

Conversely, a local community bike shop that focuses on repairs, maintenance, and entry-level bikes might see a lower average transaction value, perhaps between $50 and $300 .

Shops that cater to a specific niche, such as electric bikes or custom builds, may have a higher average transaction value due to the specialized nature of their products, with values potentially ranging from $1,000 to $5,000 .

When it comes to revenue, this can also vary widely. You can estimate your shop's revenue accurately with our financial plan tailored for bicycle shops .

Urban bicycle shops might see monthly revenues ranging from $10,000 to over $200,000 , which translates to annual revenues from around $120,000 to over $2.4 million .

Rural shops, with a smaller potential customer base, might expect more modest revenues, often on the lower end of that spectrum ( annual revenue between $50,000 and $600,000 ).

Newly opened shops may experience lower revenues initially as they work to establish a customer base and brand presence, with monthly revenues potentially under $10,000.

Well-established shops, on the other hand, can benefit from loyal customers and referrals, leading to higher and more consistent revenues.

High-end and niche bicycle shops, while they may have higher price points, could face limitations in scaling their customer base due to the specialized nature of their products. It's not uncommon for these shops to have annual revenues ranging from $200,000 to $1 million .

Bicycle shops don't just earn money from selling bikes. They have multiple revenue streams that can be tapped into.

If you're looking for inspiration, here's a table that outlines various ways a bicycle shop can generate income.

Understand your margins

As with any retail business, understanding the difference between revenue and profit is crucial for bicycle shop owners. Before we can determine the actual earnings at the end of the year, we need to consider the expenses and margins of the bicycle shop.

Let's delve into the gross and net margins, which are key indicators of a shop's profitability.

To calculate your own margins and get a precise figure for your potential profit, you can adjust the assumptions in our financial model designed for a bicycle shop .

The typical range of gross margins for bicycle shops can vary, often ranging from 30% to 50%.

Gross margin is calculated by subtracting the cost of goods sold (COGS), which includes the direct costs associated with the acquisition of bicycles and related products, from the revenue generated from sales. This figure is then divided by the revenue and multiplied by 100 to get a percentage.

Net margins, however, account for not just COGS but also all other expenses a bicycle shop incurs, such as rent, utilities, marketing, administrative expenses, and taxes. This figure is obtained by subtracting all operating expenses from the gross profit.

Net margins offer a more complete view of a bicycle shop's profitability and are typically lower than gross margins, with averages often ranging from 3% to 15% across the industry, reflecting the tighter profitability after all costs are considered.

Different types of bicycle shops—high-end, general retail, and specialty—can have varying profit margins due to differences in their business models, scale of operations, and target markets. Here is a table to illustrate this.

Margins in a bicycle shop are significantly influenced by factors such as product selection, pricing strategy, and scale of operations.

A diverse product selection can attract a wide range of customers but may also increase inventory complexity and costs.

Pricing strategy is critical; prices must be competitive yet sufficient to cover costs and yield a profit. Scale of operations can impact cost efficiencies, with larger shops often benefiting from lower per-unit costs due to bulk purchasing.

Ongoing expenses that affect bicycle shop margins include inventory costs, labor, rent, and utilities. Inventory costs can fluctuate with market demand and supply, impacting gross margins. Labor is another major expense, especially for shops offering repair services. Rent can vary greatly depending on location, and utilities can be significant, particularly for shops with extensive showroom lighting and climate control.

Bicycle shops focusing on niche markets, such as electric bikes or custom builds, may experience different margin dynamics compared to general retail shops.

While niche shops can command higher prices, they also face potentially higher inventory costs and a more limited customer base, which can affect overall margins.

External factors such as economic conditions, seasonal trends, and evolving consumer preferences also play a critical role in bicycle shop margins. Economic downturns can lead to reduced spending on discretionary items like bicycles, while good weather and health trends can increase sales. Staying current with consumer trends and adapting product offerings accordingly can help manage these fluctuations.

The challenge of maintaining healthy margins in the face of rising inventory and labor costs is significant. Bicycle shops can address these challenges through efficient inventory management, strategic pricing, optimizing shop operations, and investing in technology for productivity improvements.

Regularly tracking and analyzing financial performance, including gross and net margins, is essential for ensuring the financial health and sustainability of a bicycle shop (and you can do all of that with our financial model specifically for bicycle shops ).

Implement a strong marketing strategy

Marketing doesn't need to be as complex as some experts make it seem. We understand that you'll be focused on running your bicycle shop and may not have ample time for extensive promotions. That's why we'll keep our advice straightforward and practical, similar to the marketing strategy we've detailed in our business plan for a bicycle shop .

Creating a brand for your bicycle shop is not just important; it's essential.

Your brand is the way customers recognize and remember your shop. It's more than just your logo or the colors of your storefront; it's also about the experiences and emotions you provide. Your brand should reflect the quality of your bicycles, the culture of cycling you promote, and the values you uphold, such as health, outdoor adventure, or eco-friendliness. This helps your shop to stand out in a competitive market and fosters a community of loyal customers.

For your marketing plan, begin by identifying your target audience. Who are your potential customers? What do they care about? Are they looking for high-performance bikes, family-friendly options, urban commuting solutions, or perhaps eco-friendly transportation? Knowing your audience will shape your branding and promotional efforts.

When it comes to promotion, social media and digital marketing are invaluable tools for bicycle shops. Platforms like Instagram, Facebook, and Strava are ideal for displaying your products, sharing cycling tips, and engaging with the community through high-quality images and content.

Share stories of local cycling adventures, customer testimonials, and the expertise that goes into selecting and maintaining the bikes you sell. This personal touch demonstrates your commitment to the cycling lifestyle and your customers' needs.

Customer reviews and testimonials can foster trust and inspire others to visit your shop. Hosting workshops or sharing maintenance tips can also engage your audience, providing them with valuable information and positioning your shop as a cycling authority.

Content strategies that resonate with bicycle shops include highlighting the latest bike models, showcasing customer bike journeys, and promoting cycling events or group rides. Collaborating with local cycling clubs or influencers can also increase your visibility.

However, not all strategies will be suitable for your shop. For instance, if your target audience is primarily local, international advertising might not be the best investment. Similarly, if your shop focuses on road bikes, content centered around mountain biking might not align with your brand.

Even on a tight budget, there are clever tactics you can employ to attract new customers.

First, consider participating in local cycling events or setting up a booth at community fairs to engage directly with potential customers. This not only boosts sales but also raises awareness of your shop.

You can offer test rides or bike clinics to get people excited about cycling and your products.

Partnering with local businesses, such as coffee shops or fitness centers, can extend your reach.

Creating a loyalty program can incentivize repeat business. Simple systems like punch cards or digital rewards programs can be surprisingly effective.

Also, never underestimate the power of word-of-mouth marketing. Encourage your satisfied customers to share their positive experiences by offering them rewards for referrals.

Grow and expand

We want you to pedal towards success with your bicycle shop. We hope the insights provided here will help you on that journey.

Imagine you're already running a thriving bicycle shop with solid margins and a steady cash flow. Now it's time to consider how you can scale and expand your business.

There's always a path to greater success, and we're here to show you the gears and routes to get there.

Also, please note that there is a 3-year development plan tailored for a bicycle shop in our business plan template .

Successful bicycle shop owners often possess qualities such as resilience, adaptability, a deep knowledge of their products, and the ability to connect with and understand their customers. These traits are essential as they navigate the complex terrain of growing their business.

Before expanding a bicycle shop's product line, consider the existing market demand, the compatibility of new items with your current offerings, and how these additions will affect your operations.

Market research is crucial in this decision-making process. By analyzing customer preferences, cycling trends, and the success of similar products in the market, you can make informed decisions that align with your shop's capabilities and customer expectations.

Evaluating the success of current operations involves looking at sales trends, customer feedback, and operational efficiency. If your shop consistently meets or exceeds sales targets, receives positive feedback, and operates efficiently, it may be time to consider expansion.

Opening additional locations should be based on solid evidence of demand, a thorough understanding of the target market, and the financial health of your current operation.

Franchising offers a way to expand with lower capital risk, leveraging the entrepreneurial spirit of franchisees. However, it requires a strong brand, proven operational systems, and the ability to support franchisees. Opening owned branches provides more control over operations and customer experience but requires more capital and direct management. Each model has its benefits and challenges, and the choice depends on your business goals, resources, and how you prefer to grow.

Digital channels, including e-commerce and delivery platforms, can significantly boost a bicycle shop's reach and sales. Establishing an online presence allows you to cater to customers beyond your immediate geographic location, adapting to the increasing demand for convenience.

This strategy requires an understanding of digital marketing, logistics for delivery, and maintaining product quality during transit.

Branding is crucial as it differentiates your shop in a competitive market. A strong, consistent brand identity across all locations and platforms can enhance customer loyalty and attract new business. Strengthen your brand by ensuring that every customer touchpoint reflects your shop's values, aesthetic, and quality.

Maintaining consistency across multiple locations is challenging but essential. This can be achieved through detailed operational manuals, training programs, and quality control systems.

Regular visits and audits, along with fostering a strong, shared culture, help ensure each location upholds the standards that contributed to your original site's success.

Financial metrics and business benchmarks indicating readiness for expansion include consistent profitability, a strong cash flow, and meeting or exceeding sales projections over a significant period.

Additionally, having a scalable business model and the operational capacity to support growth is crucial.

Partnerships with local cycling clubs and participation in community events can introduce your bicycle shop to new customers and markets. These opportunities allow for creative collaboration, community engagement, and brand visibility, contributing to your shop's growth.

Scaling your inventory to meet increased demand involves logistical considerations such as equipment upgrades, efficient inventory management, and possibly expanding your physical space. Ensuring that your supply chain can handle the increased volume without sacrificing quality is key.

Finally, it's essential that your expansion efforts stay true to your bicycle shop's core values and long-term goals. Growth should not come at the expense of what made your shop successful in the first place.

Regularly revisiting your business plan and values can help ensure that your expansion strategies align with your vision and mission, sustaining the essence of your bicycle shop as it grows.

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Bike Shop Business Plan [Sample Template]

Home » Business Plans » Automotive Sector

Do you want to start a bike shop and need to write a business plan? If YES, here is a sample bike shop business plan template & feasibility report. There are businesses that someone with little schooling, little training and no serious business background can start. One of such businesses is a bike dealership and repair shop.

The basic things you need to have in place to make success from this type of business are training on how to fix bicycles, a good location, easy access to wholesale supply of bicycles and bicycle spare parts and good customer service skills.

If your shop is located in an area with good human and vehicular traffic, and you have different sizes of bikes from different brands, you may not have to struggle to get people to visit your shop and make purchases and repairs. Below is a sample bike shop business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Bike Shop Business Plan Template

1. industry overview.

Players in the Bicycle Dealership and Repair Shops industry sell new bicycles, bicycle parts and accessories. A good number of bicycle dealership shops also provide repair and maintenance services. So also, those that are only involved in bike repairs and servicing are also part of this industry.

Despite the fact that revenue for the Bicycle Dealership and Repair industry has grown over the last half a decade, many bicycle dealers had difficulty staying in business during the period of recession . No doubt, the industry has fared well overall as cycling has gained popularity for its health and environmental benefits, and as rising disposable income has encouraged consumer purchases.

Nevertheless, despite rising consumer demand, external competition for bicycle sales from mass merchandisers, which can provide less expensive bicycles from low-cost brands, has steadily increased.

While this competition is expected to continue to temper sales somewhat over the next five years, as consumers earn higher incomes and are better able to afford luxury items like specialty bicycles, sales and profit for bicycle dealers are expected to grow.

The Bicycle Dealership and Repair industry is a major sector of the economy of the united states of America and they generate over billion annually from more than 16,795 bicycle dealership and repair shops scattered all around the United States of America.

The industry is responsible for the employment of over 114,041 people. Experts project that the industry will grow at a 2.1 percent annual rate between 2014 and 2019. No establishment can boast of having the lion share of the available market in this industry.

A recent report published by IBISWORLD shows that the Bicycle Dealership and Repair industry has a very low level of industry concentration, with no major industry players dominating industry revenue going forward. The report stated that the industry is highly fragmented, and is made up of a large number of small independent dealerships conducting business from only one or two establishments.

The National Bicycle Dealers Association reported that 84.0 percent of specialty bicycle retailers had one location, while 92.8 percent had no more than two locations.

The report further stated that over the past five years, industry concentration has remained low as operators are primarily single-location shops or niche stores that cater to specific demographics or categories. Going forward, the total number of enterprises has increased at an average annual rate of 2.2 percent to 13,927.

Please note that in the United States of America, depending on the location and size of your bike shop, opening a bicycle shop can cost as much as $350,000, or as little as $10,000.

Over and above, the Bicycle Dealership and Repair industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale in a street corner or you can choose to start on a large scale with several outlets in key cities through the United States of America retailing quality bicycles from top brands.

2. Executive Summary

Martins Greene® Bike Shop, Inc. is a registered bicycle dealership and repair shop that will be located in one of the busiest streets in Huntsville – Alabama. We have been able to lease a facility that is big enough to fit into the kind of standard bicycle dealership and repair shop that we intend launching and the facility is located in a corner piece facility in the center of a commercial hub in Huntsville – Alabama.

Martins Greene® Bike Shop, Inc. will be involved in retailing new bicycles (Mountain bicycles, Road bicycles, Hybrid/cross bicycles and other bicycles), bicycle parts and accessories from different manufacturers from the United States and abroad and also providing bicycle repair and maintenance services. We are set to sell our products and offer our services to a wide range of customers in and around Huntsville – Alabama.

We are aware that there are several bicycle dealership and repair outlets all around Huntsville – Alabama, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to compete with our competitors.

Martins Greene® Bike Shop, Inc. will ensure that all our customers are given first class treatment whenever they visit our shop. We have in place, a CRM software that will enable us manage a one on one relationship with our customers no matter how large their numbers grow to. We will ensure that we get our customers involved in the selection of brands that will be in our shops and also when making some business decisions.

Martins Greene® Bike Shop, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products and services.

Martins Greene® Bike Shop, Inc. is owned by Martins Greene and his immediate family members. Martins Greene has a Degree in Mechanical Engineering from University of Southern Maine – Portland, with over 15 years’ experience in the bicycle dealership and repair industry, working for some of the leading brands in the United States.

Although the business is launching out with just one outlet in Huntsville – Alabama, but there is a plan to open other outlets and sell franchise all around major cities in the United States and Canada.

3. Our Products and Services

Martins Greene® Bike Shop, Inc. is in the Bicycle Dealership and Repair Shop Industry to service a wide range of clients and of course to make profits, which is why we will ensure we make available a wide range of bicycles and accessories from top manufacturing brands the United States and other countries of the world.

Our product and services offerings are listed below;

  • Retailing new bicycles (Mountain bicycles, BMX bicycles, Road bicycles, Hybrid/cross bicycles and other bicycles), bicycle parts and accessories
  • Providing bicycle repair and maintenance services

4. Our Mission and Vision Statement

  • Our vision is to become one of the leading brands in the bicycle dealership and repair shops industry in Alabama and to establish a one stop bicycle dealership and repair shop in Huntsville – Alabama.
  • Our mission is to establish a world – class bicycle dealership and repair shop business that will make available a wide range of bikes and accessories from top bicycle manufacturing brands and also offer top notch bike repair services at affordable prices to the residents of Huntsville – Alabama.

Our Business Structure

Our intention of starting a bicycle dealership and repair shop business is to build a standard outlet in Huntsville – Alabama and other key cities in the United States of America. We will make that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Shop Manager
  • Human Resources and Amin Manager

Merchandize Manager

Sales and Marketing Manager

  • Accountants/Cashiers
  • Sales Agents/Customer Services Executive
  • Bike Repair Technicians

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.

Shop Manager:

  • Responsible for managing the daily activities in the bike shop
  • Ensures that proper records of bicycles, spare parts and accessories are kept and warehouse does not run out of products
  • Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
  • Control bicycles distribution and supply inventory
  • Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Help to ensure consistent quality of bicycles, bicycle spare parts and accessories from different manufacturers are purchased and retailed in good price that will ensure we make good profit
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Responsible for retailing new bicycles, bicycle parts and accessories
  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company


  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Sales Agents/Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries (answer customer queries regarding the store and the merchandise)
  • Make suggestions and encourage purchase of products
  • Provide information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options

Bike Repair Technicians:

  • Responsible for providing bicycle repair and maintenance services
  • Help in assembling bicycles for clients after purchase
  • Handle any other duty as assigned by the shop manager.
  • Responsible for cleaning all the bicycles, spare parts, accessories and the store facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Our plan of starting with just one outlet of our bike shop in Huntsville – Alabama is to test run the business for a period of 4 to 5 years to know if we will invest more money, expand the business and then open other outlets in major towns in Alabama.

We are quite aware that there are several bicycle dealership and repair shops all over Huntsville – Alabama, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Martins Greene® Bike Shop, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Martins Greene® Bike Shop, Inc.;

The location of our shop, the business model we will be operating on, varieties of payment options, wide range of bicycles from different manufacturers and our excellent customer service culture will definitely count as a strong strength for Martins Greene® Bike Shop, Inc. So also, our team of highly qualify staff members is also a plus for us.

A major weakness that may count against us is the fact that we are a new bicycle dealership in Huntsville – Alabama and we don’t have the financial capacity to compete with multi – million dollars bicycle dealership and repair outlets when it comes to retailing at a rock bottom prices.

  • Opportunities:

The fact that we are going to be operating our bicycle dealership and repair shop in one of the busiest streets in Huntsville – Alabama, coupled with the raising number of people switching to cycling as against driving provide us with unlimited opportunities to sell our bicycles to a large number of individuals.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our bicycle dealership and repair shop outlets; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new bicycle dealership and repair shop outlet in same location where ours is located. So also, unfavorable government policies may also pose a threat to businesses such as ours.


  • Market Trends

The Bicycle Dealership and Repair Shop Industry depends on strong consumer spending to spur demand for industry products. The Consumer Confidence Index (CCI) measures consumers’ feelings about present and future economic conditions.

Consumers base their decisions to purchase discretionary items such as bicycles on changes in disposable income and their ability to maintain current incomes in the future. The CCI is expected to decrease in 2019, representing a potential threat to the industry.

Over the last half a decade, the economy has begun recovering from recessionary declines with both the Consumer Confidence Index and disposable income increasing. Going forward, as the economy of the United States continues to recover and consumers are expected to loosen their discretionary budgets, the industry is anticipated to thrive.

This is why raising disposable income, healthy lifestyle and climate change cum global warming will support demand for industry products and services. Truly the industry has fared well overall as cycling has gained popularity for its health and environmental benefits, and as rising disposable income has encouraged consumer purchases.

Bicycles are used for recreation and sporting activities, including cycling competitions. As a result, an increase in sports participation can raise demand for new bicycles. Participation in sports is expected to increase in 2019, representing a potential opportunity for the industry.

The bicycle dealership and repair shops landscape has seen tremendous changes in the last 20 years; it has grown from the smaller outlets to a more organized and far reaching venture. The introduction of franchise and online store makes it easier reach out to a larger market far beyond the areas where a physical shop is located.

8. Our Target Market

The bicycle dealership and repair shops industry has a wide range of customers; every individual and corporate organization (cyclist clubs and bicycle courier services) who owns bicycles would at one point or the other call for repair and replacement of parts.

In view of that, we have positioned our bike shop to service the residents of Huntsville – Alabama. We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of new bicycles and bicycles spare parts and accessories to the following groups of people;

  • Cyclist clubs
  • Bicycle courier services companies
  • Sportsmen and Sportswomen

Our Competitive Advantage

A close study of the bicycle dealership and repair shops industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiff competition and we are prepared to compete favorably with other leading bicycle dealership and repair shops in Huntsville – Alabama and throughout the United States and Canada.

Martins Greene® Bike Shop, Inc. is launching a standard one stop bicycle dealership and repair shop that will indeed become the preferred choice of residents of Huntsville – Alabama and every other location where our outlets will be opened.

Our bicycle dealership and repair shop is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Huntsville – Alabama. One thing is certain; we will ensure that we have a wide range of bicycles and bicycle spare parts and accessories from leading manufacturers available in our shop at all times.

One of our business goals is to make Martins Greene® Bike Shop, Inc. a one stop bicycle dealership and repair shop for both individuals and corporate organizations. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.


  • Sources of Income

Martins Greene® Bike Shop, Inc. is in business to retail a wide range of bicycles and bicycle spare parts and accessories and offer repair services to the residents of Huntsville – Alabama and every other location our shop will be opened.

We are in the bicycle dealership and repair shops industry to maximize profits and we are going to ensure that we achieve or business goals and objectives. Martins Greene® Bike Shop, Inc. will generate income by;

  • Retailing new bicycles (Mountain bicycles, BMX bicycle, Road bicycles, Hybrid/cross bicycles and other bicycles), bicycle parts and accessories
  • Providing bicycle repair and maintenance services.

10. Sales Forecast

One thing is certain when it comes to bicycle dealership and repair shop business, if your shop is well stocked with various types of bicycles, spare parts and accessories from different brands and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue for the business.

We are well positioned to take on the available market in Huntsville – Alabama and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the Bicycle Dealership and Repair Shops Industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Martins Greene® Bike Shop, Inc. it is based on the location of our business and other factors as it relates to bicycle dealership and repair shops start – ups in the United States;

  • First Fiscal Year (FY1): $290,000
  • Second Fiscal Year (FY2): $450,000
  • Third Fiscal Year (FY3): $700,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor retailing same bicycle brands as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Martins Greene® Bike Shop, Inc. we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for residents of Huntsville – Alabama.

We hired experts who have good understanding of the bicycle dealership and repair shop industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Huntsville – Alabama.

In summary, Martins Greene® Bike Shop, Inc. will adopt the following sales and marketing approach to win customers over;

  • Introduce our bicycle dealership and repair shop by sending introductory letters alongside our brochure to cyclist clubs, bicycle courier services companies, corporate organizations, households and key stake holders in Huntsville – Alabama
  • Ensure that we have a wide range of bicycles, bicycle spare parts and accessories from different brands at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our shop
  • Position our signage/flexi banners at strategic places around Huntsville – Alabama
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on roadshows within our neighborhood to create awareness for our shop
  • List our business and products on yellow pages ads (local directories)
  • Leverage on the internet to promote our business
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our shop is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our bicycle dealership and repair shop.

Martins Greene® Bike Shop, Inc. has a long – term plan of opening outlets in various locations all around Alabama and key cities in the United States which is why we will deliberately build our brand to be well accepted in Huntsville before venturing out.

Here are the platforms we intend leveraging on to promote and advertise Martins Greene® Bike Shop, Inc.;

  • lace adverts on community based newspapers, radio and TV stations
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Huntsville – Alabama
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact cyclist clubs, corporate organizations, households, landlord associations and schools by calling them up and informing them of Martins Greene® Bike Shop, Inc. and the products we sell
  • Advertise our bicycle dealership and repair shop business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and ensure that all our staff members wear our branded shirt or cap at regular intervals

12. Our Pricing Strategy

Aside from quality, pricing is one of the key factors that gives leverage to a bicycle dealership and repair shop.

We know we don’t have the capacity to compete with big players in the industry, but we will ensure that the prices and quality of all the bicycles, bicycle spare parts and accessories that are available in our shop are competitive with what is obtainable amongst bicycle dealerships within our level.

  • Payment Options

The payment policy adopted by Martins Greene® Bike Shop, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Martins Greene® Bike Shop, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for bikes purchase and repair services rendered without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

These are the key areas where we will spend our startup capital;

  • The total fee for registering the business in the Unites States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Martins Greene® Bike Shop, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $75,600.
  • The cost for shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for start-up inventory (stocking with a wide range of bicycles, bicycle spare parts and accessories from different brands) – $150,000
  • The cost for counter area equipment – $9,500
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost of purchase and installation of CCTVs: $10,000
  • The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of launching a website: $600
  • Miscellaneous: $10,000

We would need an estimate of $300,000 to successfully set up our bicycle dealership and repair shop in Huntsville – Alabama.

Generating Funds/Startup Capital for Martins Greene® Bike Shop, Inc.

Martins Greene® Bike Shop, Inc. is a private registered business that is owned and financed by Martins Greene. He has decided to restrict the sourcing of the startup capital to 3 major sources.

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Martins Greene® Bike Shop, Inc. is to ensure that we continue to make available a wide range of bicycles, bicycle parts and accessories from different manufacturing brands in our shop outlets, deliver quality repair and maintenance services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are a key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store. We will not waste time in adopting new technology, best practices and diversifying our services.

Martins Greene® Bike Shop, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Packaging and Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed bicycle repair tool box, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community : In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Compilation of our list of products that will be available in our store: Completed
  • Establishing business relationship with vendors – manufacturers and suppliers of bicycles, bicycle spare parts and accessories: In Progress

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Wholesale Bicycle Distributor Business Plan

Start your own wholesale bicycle distributor business plan

Wheelie Deals

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Wheelie Deals is a wholesale distributor that serves the retail bicycle industry.  Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last-year models, and seconds.  Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty.  Wheelie Deals will quickly become the #1 source to provide retail shops with above average margins.

Wheelie Deals is lead by Dan Psycle, MBA, a veteran of the bicycle industry.  Dan has modeled Wheelie Deals off of an already successful wholesale distributor business model and will quickly gain market share.  Profitability will be reached by month eight with comfortable profits by year three.

Wholesale bicycle distributor business plan, executive summary chart image

1.1 Objectives

The objectives for the first three years of operation include:

  • To create a company whose goal is to exceed customer’s expectations.
  • To increase the number of customers served by 20% per year.
  • To develop a sustainable start-up business, surviving off its own cash.

1.2 Mission

Wheelie Deals’ mission is to create the largest selection of closeout bicycle parts.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.3 Keys to Success

The key to success is unbeatable selection and outstanding customer service.

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Company summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">.

Wheelie Deals is a wholesale distributor of closeout bicycle parts.  The warehouse is based in Albany, Oregon.  Wheelie Deals services the national retail bicycle industry with manufacturer closeouts, seconds, and last-year model bicycle parts and components.

2.1 Start-up Summary

Wheelie Deals will incur the following start-up costs:

  • Pallet racking.
  • Pallet truck.
  • Pallet shelving.
  • Forklift (used).
  • Three computer systems including CD-RW, printer, DSL connection, Microsoft Office, and QuickBooks Pro.
  • Three desks and chairs.
  • File cabinets.
  • Three phone lines.

Please note that the following items which are considered assets to be used for more than a year will labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.

Wholesale bicycle distributor business plan, company summary chart image

2.2 Company Ownership

Wheelie Deals is an privately held Oregon corporation founded and owned by Dan Psycle.

Wheelie Deals is a wholesale distributor of bicycles and bicycle components.  Wheelie Deals specializes in closeouts, last-year models, and seconds.  A partial list of the manufacturers that Wheelie Deals sells are:

  • White Industries
  • Answer Racing
  • Sweet Parts

Market Analysis Summary how to do a market analysis for your business plan.">

The retail bicycle market can be broken down into two segments, the independent bicycle shops and the chain bicycle shops.  Most bike shops are independent, however, there is a growing trend of bicycle shops being part of a chain.

4.1 Market Segmentation

The two segments that Wheelie Deals will be targeting are:

  • Independent bicycle shop . The large majority of bicycle retailers are independently owned sole proprietorships.  They are usually owned by one person and range from three to 10 employees, depending on the season.
  • Chain bicycle shops . Although chains are not the predominant business form, most large cities (over 200,000 people) have at least one chain serving the community.  Sometimes the chains are franchises with different owners, other times they are same owners with multiple stores.

The majority of sales will be to the independent bicycle shops, the reason being most of the chains have a very uniformed product offering that does not deviate for specials and closeouts.  The chains tend to value consistency of product offerings at the expense of profit margins.

Wholesale bicycle distributor business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

Wheelie Deals will target the retail bicycle shops through three means:

  • Trade shows . Wheelie Deals will be visible at the two major industry trade shows.  75% of the retail bicycle shops attend at least one trade show a year.  The shows provide retailers an opportunity to view upcoming products and chat with a spokesman from the company, as well place pre-season orders.
  • Advertisements . Wheelie Deals will be advertising in Bicycle Retailer, the industry magazine.  90% of the bicycle shops in America receive a copy of Bicycle Retailer making the advertising opportunities especially valuable.
  • Website . Wheelie Deals will develop a website that includes a current catalog of their offerings.  This will be the most up-to-date source of product information and availability.  All advertising activities and trade show presence will highlight the website as an indispensable source of information.

4.3 Industry Analysis

Currently the industry is served by 10-15 different wholesalers.  Each wholesaler has their own niche to some degree, but generally they have a fairly wide product offering. Some or most of the wholesalers have a sale or closeout section, but this typically makes up a small percentage of their business.  It is well known that the margins in the retail bicycle industry are small;  30% for bicycles, 75% for components, and 100% for clothing.  Closeouts are a great way to increase store traffic and significantly helps out the shop’s bottom line with higher margins.

4.3.1 Competition and Buying Patterns

The major competitors are:

  • Seattle Bike Supply : this is a national distributor with several warehouses spread out across the country.  Seattle sells closeout products, but they make up a small portion of their business.
  • Quality Bicycle Products : this is a relatively high-end bicycle component distributor that operates on a national scale, however, they only have one warehouse in Minneapolis, MN.
  • Riteway : this is a national wholesaler with multiple warehouses.  Riteway has an extensive product catalog and does offer a decent amount of closeouts, in part due to a minority holding of the GT bicycle company.

Bicycle retailers tend to favor one type of distributor for certain things.  Some variables that influence decision is price, availability, shipping time, and available terms.  The retailers will often use one main wholesaler and aggregate as much as possible into an order to save shipping costs.

Strategy and Implementation Summary

Wheelie Deals sales and marketing strategy will be based on occupying an unmet niche in the retail bicycle wholesale industry.  Wheelie Deals will be a wholesaler only for closeout items.  This focus will allow Wheelie Deals to stand out relative to the other wholesalers in the industry.

5.1 Competitive Edge

Wheelie Deals’ competitive edge is specializing in the closeout niche.  Currently, there are no wholesalers that are specializing to a large degree.  Everyone carries a fairly wide range of products.  It is a clear advantage to be focused and only concentrate a specific niche.  By focusing on closeouts, retail shops can contact Wheelie Deals and always find products that offer nice margins, uncharacteristic of the bicycle industry. 

The trend of the industry in general is of consolidation.  By offering value-added services such as closeout items which provide the retailer with better than average margins, Wheelie Deals is developing value that creates a steady flow of customers.

5.2 Sales Strategy

The sales strategy will be intertwined with the product offerings.  It is of small value to have great closeouts if there is little demand.  By having a well thought out product selection, Wheelie Deals will significantly increase the chances of turning a prospective customer into a sale.  Wheelie Deals will emphasize the popularity and quick turnover of the items that they stock.  Wheelie Deals will shy away from items that may be a good deal but are a hard sell because they are likely to sit on the retailers shelf. 

Additionally, Wheelie Deals will have constantly changing inventory which will encourage shops to frequently inquire with Wheelie Deals.  Lastly, Wheelie Deals will have an email update service that will be sent to interested shops which is a “hotsheet” that details the current specials.

5.2.1 Sales Forecast

The first month will be used to secure warehouse space, set it up to accept inventory, and hire personnel.  During the first six weeks relationships will be established with many different manufactures of parts.  These relationships will be based on Wheelie Deals willingness to take all of their closeouts.  Typically, the manufacturer will call several distributors and eventually will find someone to take some, or all of their product.  Wheelie Deals increased willingness to take closeouts will create an incentive for the manufacturer to contact Wheelie Deals first.

Month three will mark the first decent month of sales.  It is forecasted that sales will steadily increase after this month. 

Wholesale bicycle distributor business plan, strategy and implementation summary chart image

5.3 Milestones

Wheelie Deals will have several milestones early on:

  • Business plan completion.  This will be done as a roadmap for the organization.  This will be an indispensable tool for the ongoing performance and improvement of the company.
  • Warehouse set up.
  • Establishment of vendor relationships.
  • Profitability.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Dan Psycle received a Bachelor of Arts in philosophy from Washington & Jefferson College. After college he worked in a bicycle shop as a mechanic but quickly moved to sales and finally manager all in a span of a year.  Dan stayed at the shop for two more additional years, learning all of the nuances of the bicycle industry.  By this time, Dan felt he had a comfortable grasp of the bicycle industry and now it was time for more schooling.

Dan moved out to Eugene, OR to pursue a MBA from the University of Oregon. A friend of Dan’s family had a wholesale distribution company for plumbing supplies.  Dan spent a week with this company to gain insight into the wholesale distribution industry in hopes of transferring this information into a distribution business for the bicycling industry.

6.1 Personnel Plan

Dan will be a full-time employee.  Dan will also hire one administrative person to handle billing, payroll, and etc.  Two other full-time employees will be used for taking phone orders.  These two employees will assist a fourth employee with order fulfillment.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

Please note that under the Ratio table, in percentage of sales grouping, there is a bit of discrepancy between Wheelie Deals numbers and the industry average.  This is explained by different accounting procedures for expenses.

7.1 Important Assumptions

The following table details important financial assumptions.

7.2 Break-even Analysis

The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-even point.

Wholesale bicycle distributor business plan, financial plan chart image

7.3 Projected Profit and Loss

The following table will indicate projected profit and loss.

Wholesale bicycle distributor business plan, financial plan chart image

7.4 Projected Cash Flow

The following chart and table will indicate projected cash flow.

Wholesale bicycle distributor business plan, financial plan chart image

7.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

7.6 Business Ratios

The following table outlines some of the more important ratios from the Sporting and Recreational Goods and Supplies Merchant Wholesale  industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the NAICS code, 423910.

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How to start a Two-wheeler Spare Parts Business in India?

  • by SBH Team
  • October 7, 2023

India has the highest number of two-wheeler users in the world. People prefer two-wheelers because of affordable price, easy maintenance, traffic conditions etc.

When there are so many two-wheelers in the country, their spare parts are also in demand.

If you are interested in the two-wheeler vehicle industry you can start a two-wheeler spare parts shop and earn a good income.

This article provides you with complete details related to the bike spare parts business, the investment required, profit margin, spare parts business plan, manpower etc.

In this Post

How to start a bike or two-wheeler spare parts shop

To start a two-wheeler spare parts shop you need good knowledge about all the bike or scooter models as well as their parts and accessories.

Without the proper knowledge, if you start this business by relying only on workers, it is very difficult to succeed.

You may need at least one year to fully understand this business. You can get this experience by working in another shop.

After getting enough knowledge about the business, you can start a spare parts business with a proper business plan.

Having a Mechanic or Garage along with the shop

You can hire a mechanic at your shop or set up a garage and rent it out to a mechanic.

By doing this you can supply the spare parts needed by that mechanic/garage at a slightly discounted price.

This will give your shop regular orders and increase your monthly sales.

Two-wheeler spare parts business plan

Location plays a very important role in the success of any business. You can start a two-wheeler spare parts business at any place but make sure there are enough garages nearby.

Because the main customers in any spare parts shop are mostly mechanics or garage owners.

Supply spare parts to your nearest mechanic or garage on time and at discounted prices.

Shop area required

You can start a two-wheeler spare parts shop with 300 square feet of commercial space.

You may require more space to store large fibre parts.

Depending on the location and size of your shop, you may have to pay a rent of 15 to 20 thousand rupees.

Purchasing inventory for your shop

You can purchase inventory from dealers or wholesalers in your area. Like any other business, there are many fake products in the market so make purchases only from authorized dealers.

Initially, it is not possible to purchase inventory on a credit basis. You have to buy on a ‘cash in hand’ basis.

Once the dealer or wholesaler has developed confidence in your business, you will get a credit period of 15-20 days for the purchase.

Managing stock in the two-wheeler spare parts shop

To avoid dead stock, inventory management is very important in this business. So choose parts type and quantity wisely. 

Note which two-wheeler brand is more famous in your area and invest more in spare parts of that brand.

Decide the quantity according to the two-wheeler density in your location.

For heavy fibre parts, get advance from the customer and order after confirmation. It saves space for storage.

If you have more varieties for each product, it will obviously attract more customers. But it requires a lot of investment.

Manpower required

Depending on the size of your shop you may need 1 to 2 staff to start a two-wheeler shop.

If you run servicing/workshop together with your shop, then you need mechanics too.

Salary can vary from 12 to 18 thousand depending on the experience.

Managing credit in the business

Garage owners charge their customers after the service is done. So they purchase parts from you on credit.

You should set a credit limit for each customer, which will help you manage cash flow.

Two-wheeler spare parts business cost

To start a two-wheeler spare parts business you need an investment of 5 lakhs to 7 lakh rupees.

This is the amount required to start a spare parts shop for a single two-wheeler brand.

If you want to open a multi-brand ( like Hero, TVS, Bajaj ) spare parts shop, you may need an investment of up to 12 to 18 lakhs.

For expensive and large-size fibre items, you can take an advance from the customer and after confirmation, you can purchase the item. It saves your investment amount and storage problem.

You will need investment mainly for the purchase of inventory and interior work of the shop.

The ongoing monthly expenses in this business are inventory purchases, shop rent, employee salary, utility bills etc.

Tyre Shop Business | Complete Guide

Battery Shop Business | Complete Details

Profit margin in Two-wheeler spare parts business

You can expect a 15 to 20% profit margin in the two-wheeler spare parts business.

But when you partner with garages you have to give them discounts, so your actual profit margin may drop to 10 to 15%.

Like any other business, the actual profit depends on the volume of your purchase.

If you buy parts in bulk, dealers/wholesalers will give you more discounts.

You should know that branded items offer smaller margins on sales and domestic/local brands offer higher margins.

But in the long run, it is always better to sell branded accessories to gain customer trust.

Related: Car Spare Parts Business in India | Complete Guide Car Washing Business | Complete Details

Licences and registrations required

These are licenses and certificates required to start a bike spare parts business

  • Shop and Establishment certificate
  • GST Registration
  • Sole Proprietorship registration

If you lack capital you can approach banks for business loans with a proper business plan.

What is the best season for this business?

As all we know, two-wheeler spare parts are in all-time demand.

Another good thing about this business is that it is very difficult to sell two-wheeler parts online. So online marketplace companies have no impact on this business.

I hope this article has cleared many of your doubts about the two-wheeler spare parts business in India. If you need more information about any topic you can enter it in the comment box.

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Arcata council OKs parking restrictions in…

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Subscriber only, arcata council oks parking restrictions in draft general plan.

On Wednesday, the Arcata City Council approved policies in the draft General Plan that aim to reduce or eliminate parking minimums. (Screenshot)

On Wednesday, the Arcata City Council approved elements of their draft General Plan with more restrictive policies around parking than the current plan.

The new draft General Plan elements would reduce maximum parking requirements in the most walkable parts of the city and eliminate parking minimums entirely where possible, alongside investing in alternative modes of transportation, such as the bus system and bicycle infrastructure.

“The intent here is not to eliminate the ability for projects to have parking. The intent here is to remove the requirement, the government requirement, the city’s requirement, that you have parking that is potentially unnecessary. We have several examples of projects that have been built with these high parking standards where the parking lots sit vacant for most of the time,” Arcata Community Development Director David Loya said.

The General Plan, the city’s guiding document that will shape planning for the next few decades, aims to prioritize urban infill and density in part by reducing the amount of parking, leaving extra space for development or car-less transportation.

Current General Plan policy triggers parking requirements in Arcata’s downtown area’s residential zones for buildings containing more than six units, but with any additional housing, developers are required to provide parking for a third of the unit total. Loya said not many projects downtown meet that criteria.

Councilmember Kimberley White noted she supports the policies, but since her car recently broke down and she began taking the bus and relying on rides, she emphasized the need to expand alternative transportation services, such as the bus schedule, which currently does not run on Sundays.

“What I’ve noticed is that (transportation) has been a challenge, so I’m really looking forward to beefing up our bus system and stuff because it wasn’t getting me to where I needed to go at the time I needed to be there, I was going to have to walk like 12 blocks with a fused ankle,” White said.

She said public safety concerns in her district, the Valley West neighborhood, could hinder walkability efforts.

Public commenters alternately opposed and supported the draft General Plan policies: The proponents expressed support for a walkable community less dependent on cars, the detractors argued cars are essential for some residents to get around.

“The reduction in parking maximum is ageist and discriminatory,” said commenter Fred Weis.

The Coalition for Responsible Transportation Priorities director Colin Fiske spoke at public comment, noting his support for the policies. He said they would make housing development more financially feasible, as it places less requirements upon developers.

Arcata’s push to increase density and reduce parking, while not without controversy, appears to feature less conflict at this point than the city’s southern neighbor, Eureka, which faces several lawsuits and a ballot measure aimed at preserving existing parking spaces within the downtown and Old Town areas.

The draft General Plan can be viewed at .

Jackson Guilfoil may be reached at 707-441-0506.

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How to write a business plan for a bicycle accessories manufacturer?

bicycle accessories manufacturer business plan

Creating a business plan for a bicycle accessories manufacturer is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a bicycle accessories manufacturer business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a bicycle accessories manufacturer?

  • What information is needed to create a business plan for a bicycle accessories manufacturer?
  • What goes in the financial forecast for a bicycle accessories manufacturer?
  • What goes in the written part of a bicycle accessories manufacturer business plan?
  • What tool can I use to write my bicycle accessories manufacturer business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a bicycle accessories manufacturer business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your bicycle accessories manufacturer. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your bicycle accessories manufacturer to be in the next three to five years.

Once you have a clear destination for your bicycle accessories manufacturer, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your bicycle accessories manufacturer's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your bicycle accessories manufacturer business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your bicycle accessories manufacturer's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your bicycle accessories manufacturer.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your bicycle accessories manufacturer and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your bicycle accessories manufacturer's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your bicycle accessories manufacturer, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for a bicycle accessories manufacturer

Drafting a bicycle accessories manufacturer business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a bicycle accessories manufacturer

As you consider writing your business plan for a bicycle accessories manufacturer, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your bicycle accessories manufacturer.

Your market research may reveal that there could be an uptick in demand for bicycle accessories that are designed to help riders better track their exercise, such as heart rate monitors, GPS navigation systems, and smart phones. Additionally, your research may indicate that there could be a trend towards bike accessories that are more environmentally friendly, such as recycled materials and solar-powered batteries.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your bicycle accessories manufacturer.

Developing the sales and marketing plan for a bicycle accessories manufacturer

Budgeting sales and marketing expenses is essential before creating a bicycle accessories manufacturer business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and capital expenditure requirements of a bicycle accessories manufacturer

Whether you are starting or expanding a bicycle accessories manufacturer, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

Staffing costs for a bicycle accessories manufacturer might include salaries for the manufacturing workers, sales staff, and administrative staff. Equipment costs could include the purchase of machines for production, as well as computers, desks, and other office furniture for the administrative staff.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your bicycle accessories manufacturer, it is time to start creating your financial forecast.

What goes into your bicycle accessories manufacturer's financial forecast?

The financial forecast of your bicycle accessories manufacturer will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a bicycle accessories manufacturer are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a bicycle accessories manufacturer shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a bicycle accessories manufacturer business plan

Ideally, your bicycle accessories manufacturer's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established bicycle accessories manufacturer. And similarly, an established company should showcase a higher level of profitability than a new venture.

The forecasted balance sheet of your bicycle accessories manufacturer

The projected balance sheet of your bicycle accessories manufacturer will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a bicycle accessories manufacturer business plan example

Analysing your bicycle accessories manufacturer projected balance sheet provides an understanding of your bicycle accessories manufacturer's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your bicycle accessories manufacturer's liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a bicycle accessories manufacturer is used to show how much cash the business is generating or consuming.

cash flow forecast in a bicycle accessories manufacturer business plan example

The cash flow forecast is usually organized by nature to show three key metrics:

  • The operating cash flow: do the core business activities generate or consume cash?
  • The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
  • The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your bicycle accessories manufacturer business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the bicycle accessories manufacturer is appropriately funded.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your bicycle accessories manufacturer as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

bicycle accessories manufacturer business plan: sources & uses example

Having this table helps show what costs are involved in setting up your bicycle accessories manufacturer, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your bicycle accessories manufacturer business plan, let's shift our focus to the written part of the plan.

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The written part of a bicycle accessories manufacturer business plan

The written part of a bicycle accessories manufacturer business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your bicycle accessories manufacturer's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your bicycle accessories manufacturer's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

The second section in your bicycle accessories manufacturer's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your bicycle accessories manufacturer, you could emphasize the potential for growth in the area, as well as the proximity to major transportation routes for efficient product delivery. The region may have a well-established business infrastructure with access to skilled labor and a supportive network of other local businesses. Additionally, the area might have a favorable regulatory environment and competitively priced resources, like land and utilities. All of these factors could make it an attractive place for your financier to invest.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your bicycle accessories manufacturer business plan should include a detailed description of what your company sells to its customers. 

For example, your bicycle accessories manufacturer might offer a range of bike pumps, helmets, locks, and lights to its customers. Bike pumps aid in keeping tires inflated, helmets protect riders from head trauma, locks ensure that bikes can remain secured when left unattended, and lights make cyclists more visible to motorists at night. By providing these products, the manufacturer can ensure that its customers have the necessary items to ride their bikes safely and securely.

The reader will want to understand what makes your bicycle accessories manufacturer unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When you present your market analysis in your bicycle accessories manufacturer business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your bicycle accessories manufacturer, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your bicycle accessories manufacturer aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include avid cyclists that are passionate about the sport. These customers are willing to invest in quality, high end bike accessories that will make their ride more comfortable and enjoyable. They are also likely to keep up with the latest trends and technology, always looking to stay ahead of the game.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your bicycle accessories manufacturer.

5. The strategy section

When you write the strategy section of your bicycle accessories manufacturer business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your bicycle accessories manufacturer could face the risk of a product recall due to defective parts. This could lead to a considerable financial loss, time, and effort spent on repairing and replacing the products. The company might also face the risk of a lawsuit if an accessory they produce causes harm to a cyclist. In such a case, the company would likely have to pay a hefty legal fee and could also suffer from reputational damage.

6. The operations section

The operations of your bicycle accessories manufacturer must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your bicycle accessories manufacturer - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as the design of your bike accessories, or any unique technology that you have developed in the manufacturing process. These could be considered intellectual property, and you might also have exclusive contracts with suppliers and retailers. It is also possible that you have trade secrets or patents that give you the exclusive rights to certain products. All of these assets could help you maintain a competitive edge in the market.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a bicycle accessories manufacturer business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my bicycle accessories manufacturer's business plan?

In this section, we will be reviewing the two main solutions for creating a bicycle accessories manufacturer business plan:

  • Using specialized online business plan software,
  • Outsourcing the plan to the business plan writer.

Using an online business plan software for your bicycle accessories manufacturer's business plan

Using online business planning software is the most efficient and modern way to create a bicycle accessories manufacturer business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your bicycle accessories manufacturer's business plan

Outsourcing your bicycle accessories manufacturer business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your bicycle accessories manufacturer business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your bicycle accessories manufacturer's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your bicycle accessories manufacturer business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your bicycle accessories manufacturer business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
  • A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
  • A business plan has 2 main parts: a financial forecast outlining the funding requirements of your bicycle accessories manufacturer and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your bicycle accessories manufacturer business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

  • How to write a business plan to secure a bank loan?
  • Key steps to write a business plan?
  • Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a bicycle accessories manufacturer? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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