How to start a food truck business ?

In Brussels, in recent years, we have seen more and more food trucks. Often fun and colourful, they are based on a well-defined concept and seem like an easy alternative and a first step to opening a small permanent establishment. Easy? Don't be so sure! If you're tempted, read our advice carefully to make sure things run smoothly!

Getting started

Unless it has an exceptional or non-commercial character (for example, selling brownies at a Christmas market for your children’s' sports club), any itinerant commercial activity will require you to have  independent status  (and you must prove your  basic management skills  to the one-stop business counter). However, despite what you might think, it is  not necessary to have access to the restaurant and catering profession . In fact, three-quarters of those who have already launched a food truck had no experience in horeca. Unfortunately, this is one of the leading causes of failure: many people underestimate the difficulty of the trade. It is a profession in its own right: it is one thing to prepare food for friends, but it is quite another to serve over 200 people at an event! Consider this and prepare yourself by getting training, which will help you to become more professional.

To be able to sell on the street and in public areas, you will also need an  itinerant merchant card  for yourself and for anyone working with you or for you. This can be requested from a  one-stop business counter .

A label for sustainable food

Have you heard of the Good Food Resto label ? If your Food Truck project includes a sustainable approach to food (local and seasonal products, alternatives to animal proteins, minimisation of food waste, etc.), you can apply for the label!

Which vehicle?

By food truck, we mean vehicle. This is usually the  main investment  required to launch this type of business. The offer in Belgium is still extremely limited and not very competitive, many look to France for new, second-hand or rental vehicles. Some even order their vehicle from eastern European countries. As many projects start with small budgets (more than a quarter of food truckers were unemployed before starting their food truck business), the entrepreneur often makes the  mistake of choosing a vehicle which is too small , and which will, therefore, never allow them to increase their production.

Fabrice Willot from the  Belgian Food Truck Association  (FR) says:"For saving purposes, many people choose not to get their “heavy goods vehicle” licence. Now, this restricts them when it comes to choosing their vehicle. This means that, even if they have sufficient space, if they receive a large order for an event they cannot accept it because an extra fridge or a lot of extra stock would take them over the maximum load allowed for their permit".

So, it is important to think big enough when planning the project. If you had a large order, could you fulfil it using your small truck? Could you work with several others if required? Do you have the correct licence? Remember that to purchase and set-up your vehicle, you can benefit from  general investment grants  from the Brussels-Capital Region (up to 35% of your investment). And there are also subsidies for the purchase of hybrid vehicles and bicycles !

Another  common mistake is, in order to save money on equipment , choosing gas (less expensive) as the fuel used for cooking appliances. Yet gas is  banned in many places  (festivals, urban centres, etc.). If you make this choice, you will limit your sales options! Think carefully about your choices. Another example: many people prefer pizza cooked over a wood fire... but your oven (and therefore your vehicle) will be excluded from festivals and parks!

When preparing  your business plan , do not underestimate vehicle-related costs. These are self-evident, such as various taxes, insurances, maintenance, fuel. But have you considered where you will park your food truck during the night? Do you have room at home, or will you need to rent a garage? Will you need an electricity supply during the night? What will the cost of this electricity be? So many questions that you really need to ask yourself - renting a parking space can be very expensive in Brussels!

Hygiene and environment

In your vehicle, you will prepare, cook and distribute foodstuffs. Therefore, you must comply with the AFSCA (Federal Food Safety Agency). This means that you need to apply for a  permit ,  which must be displayed in your vehicle. Above all else, this means that you must respect basic hygiene regulations: vehicle and equipment cleanliness, work plans, possibility of washing your hands with running water, cleaning plan, destruction of insects and pests, respect of the cold and hot chain, etc. If you need more information on these matters, the  AFSCA  provides free guides and publications, and training is regularly offered by various organisations. And  don't think that you won't be checked  just because you are mobile: an existing food truck has already been checked 11 times since it began 22 months ago!

If you carry out part of your production outside the truck, make sure that the premises chosen comply with AFSCA standards and make sure that you do not break the cold or hot chains by moving your products from one place to another. You also need to be very careful because, given that it is a professional activity, the premises chosen must be compliant from a  planning permit  (you cannot open a business just anywhere) and environmental permit point of view (required for certain ovens, extractor hoods, cold rooms, storage, etc.). You should contact the municipality's planning department to find out which permits are required.

Where can you sell?

This is the  biggest issue facing food truck owners . Your itinerant merchant card is not adequate if you want to sell in public areas: you will also need authorisation from the municipality where you want to operate (or municipalities if you are considering several locations).

You could try and sell at markets. The problem is that spots are limited, and it is obviously difficult for a newcomer to secure a pitch. Places are generally available on a day-to-day basis and, given the high demand at certain markets (and particularly the “trendiest” markets), they are allocated at random, so it is impossible to plan ahead.

The situation is even more complicated for locations outside markets. Most municipalities, fearing too much competition for "fixed" horeca (which pays taxes to the municipality), are still very opposed to food trucks and impose strict rules on them (no chairs, at least 500m away from an existing establishment, etc.). Others have a more relaxed policy such as the city of Brussels, which decided to select, based on an application (which included information on quality, originality, "typical" nature of the products, etc.), 10 food trucks to have a regular pitch in public places.

Due to these restrictions, most food trucks make most of their turnover at events: festivals (but securing a pitch can be very expensive and difficult to absorb) or private events (birthdays, weddings, business events, etc.). The benefit of the latter is that you know exactly how much to produce, so there are no losses.

Another solution for circumventing the issue of municipal approval is to sell on private sites: car parks of large companies, zoning car parks, etc. This is the time to make the most of  your network !

Get your name out there

Just like for any business, you need to spread the word. It is very important to carefully select the products that you are going to sell. Try to stand out from your competitors: if there are already ten food trucks selling burgers, choose something else! Consider seasonal effects: will your offer be the same all-year-round, or do you need to adapt based on the weather?

Then, make the most of social networks to promote yourself; this way your customers will always know where to find you!

In conclusion, plan carefully, study the competition, try and secure sales pitches.


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Business plan food-truck

Téléchargez notre modèle gratuit de business plan de food-truck et suivez nos conseils pour bien le remplir !

business plan food truck belgique

Vous êtes sur le point de lancer votre projet de food-truck et cherchez à faire un business plan, sans doute pour obtenir un financement pour votre camion ? Découvrez notre modèle de business plan food-truck gratuit à télécharger (modèle vierge). Suivez nos conseils et exemples pour bien le remplir !

L’importance du business plan pour un food-truck

Qu’est-ce qu’un business plan .

Le business plan (plan d’affaires, en français) est un dossier synthétique qui présente un projet de création ou de reprise d’entreprise, en définissant sa stratégie commerciale et financière. Vous pouvez en quelque sorte le considérer comme un CV ou un “book” destiné à structurer et à vendre votre projet.

Pourquoi faire un business plan pour votre food-truck ?

Un business plan vous sert d’abord à vous-même : il permet de structurer votre projet de food-truck et de mettre à plat vos idées. Il n’est pas obligatoire. Vous n’êtes donc pas contraint de vous coller à sa conception, assez chronophage. Voici quelques exemples concrets pour lesquels on risque fort de vous demander un business plan pour votre food-truck : 

  • lorsque vous désirez ouvrir un compte ou obtenir un prêt bancaire ou un autre financement ;
  • lorsque vous recherchez des fournisseurs ;
  • lorsque vous comptez vous associer et/ou trouver des partenaires ;
  • lorsque vous souhaitez lever des fonds.

Les différentes parties d’un business plan pour food-truck

Chaque business plan est propre à chaque projet. Si sa structure et sa présentation peuvent varier, le business plan d’un food-truck doit néanmoins comporter des éléments essentiels que l’on a regroupés en 2 grands domaines :

  • La présentation de votre projet de food-truck : c’est le modèle de business plan que nous vous avons fourni ci-dessous
  • Les projections financières : en général un fichier Excel

Business plan pour food-truck à télécharger

Modèle de business plan food-truck gratuit.

Vous trouverez ci-dessous un modèle de business plan à télécharger gratuitement. Nous l’avons décliné sous plusieurs formats, en fonction de vos besoin :

  • Modèle de business plan pour food-truck au format word téléchargeable ici
  • Modèle de business plan pour food-truck powerpoint (en cours de création)

Le format Word est idéal pour réaliser un business plan simplifié. Il vous suffira de remplir les différentes parties en suivants nos conseils et en l’adaptant au business d’un food-truck.

Nous vous fournissons uniquement le modèle Word pour votre food-truck, mais sachez que certains acteurs fournissent des modèles payants qui vous permettront de recevoir à la fois un modèle Word et un outil Excel pour simuler les projections financières de votre projet de food-truck, ainsi que de l’aide pour le remplir. Chez Créer-mon-business-plan par exemple vous trouverez un modèle de business plan d’une quinzaine de page dédié aux food-truck, avec l’Excel prêt à remplir.

  • Frais de fonctionnement
  • Coût du camion et autres investissements de départ
  • Produits proposés par le food-truck et ventes estimées
  • Nombre d’employés pour calculer la masse salariale du food-truck
  • Capital, fonds propres et subventions

Enfin, certains cherchent un modèle de business plan en PDF. Aucun intérêt à notre avis, il sera beaucoup plus facile de le modifier sous Word et d’en télécharger ensuite une version finalisée en PDF.

Exemple de business plan food-truck

Le modèle de business plan pour food-truck que nous vous fournissons gratuitement intègre la trame suivante :

Dans le résumé opérationnel du business plan de votre food-truck par exemple, vous devrez présenter les points clés, dont le type de nourriture et boissons que votre food-truck va proposer, ainsi que l’expérience de l’équipe fondatrice et d’où est né ce projet. Il faudra ensuite donner quelques chiffres sur le marché des food-trucks et camions-restaurants . Décrivez en détails tous les emplacements où vous comptez vendre ainsi que les autorisations nécessaires, et la clientèle cible de votre food-truck (entreprises ? particuliers ?). Terminez cette partie en donnant quelques chiffres clés de chiffres d’affaires attendu à 1 et 3 ans, ainsi qu’une prévision de l’excédent brut d’exploitation de votre food-truck, qui vous permettront d’embrayer sur votre demande de financement (combien, et pour financier quoi ?).

Nos conseils pour rédiger le business plan de votre food-truck

Maintenant que vous avez en tête la structure et les éléments incontournables du business plan pour un food-truck, il est temps de vous livrer quelques conseils pour concevoir un business plan simple et efficace :

  • misez sur la clarté et la simplicité ;
  • pensez à faire concis et synthétique ;
  • aérez votre texte ;
  • ajoutez des visuels lorsque c’est pertinent ;
  • faites-vous relire ;
  • pensez aussi aux annexes ;
  • étayez votre propos en citant vos sources.

Faites relire votre business plan de food-truck à un ou plusieurs personnes extérieures à votre projet (et pas uniquement des proches). Elles pourront vous livrer des retours précieux sur la compréhension générale du concept de votre camion-restaurant et vous pourrez rectifier le tir, si besoin.

Quelles sont vos options pour faire le business plan d’un food-truck ?

Plusieurs options s’offrent à vous pour réaliser un business plan d’un food-truck. Chaque solution présente des avantages et des inconvénients que nous vous résumons ici.

Vous pouvez tout à fait partir de notre modèle gratuit de business plan pour food-truck. C’est la solution les plus avantageuse économiquement. Par contre, préparez-vous à y passer du temps. La conception d’un business plan pour un food-truck est chronophage et peut se révéler fastidieuse, surtout lorsque l’on attaque les prévisions financières (que nous n’avons absolument pas détaillées dans notre modèle).

Notez enfin que certains acteurs (comme Créer-mon-business-plan par exemple), proposent à la fois des modèles de business plan plus complets à télécharger la possibilité de le réaliser en ligne. Comptez quelques dizaines d’euros pour un modèle de business plan dédié à votre projet de food-truck, ce qui à notre avis peut valoir le coup pour éviter de repartir de notre modèle de business plan vierge :

  • Choix parmi des dizaines de modèles de business plan
  • Business plan au format Word de 10 à 20 pages
  • Exemples de textes fournis tout à long du modèle
  • Volet financier au formtæ Excel.

C’est donc un bon compromis entre le business plan gratuit et l’accompagnement (en ligne ou par un professionnel).

La deuxième option consiste à se faire accompagner un peu plus en réalisant votre business plan en ligne , à l’aide d’un logiciel dédié. De nombreux sites sont en concurrence sur le marché.

Enfin, si vous cherchez de l’aide pour faire un plan d’affaires personnalisé pour votre projet de food-truck sans utiliser un modèle, rien ne vous empêche de vous attacher les services d’un professionnel ( expert-comptable en ligne ou local, ou encore consultants en business plan). Vous vous assurez de gagner du temps et disposez des conseils et du savoir-faire d’un expert, mais le coût sera évidemment beaucoup plus élevé.

Au final, quelle que soit la méthode choisie, gardez bien cela en tête : comme le dit l’expression, “on n’a qu’une seule chance de faire bonne impression.” Alors appliquez-vous, et utilisez nos conseils pour réaliser un business plan solide pour votre food-truck !

Combien coûte un business plan pour un food-truck ?

Le coût d’une business plan dépend de l’option que vous allez choisir. Si vous vous utilisez notre business plan food-truck gratuit, vous n’y passerez que du temps. Si vous choisissez un modèle payant, vous en aurez pour entre 50 et 100€ environ. Si vous optez pour un logiciel de business plan en ligne , les prix varient d’une solution à l’autre.

La solution la moins économique consiste à passer par un professionnel. Les tarifs dépendent de la complexité et de la technicité du projet. Pour vous donner un ordre d’idées, on a recensé des tarifs partant de 300€ et pouvant aller jusqu’à 4 000€.

Quels sont les coûts à prévoir pour un food-truck

Ouvrir un food-truck implique un investissement important, notamment pour l’acquisition du camion. En plus de l’achat du véhicule et de son entretien, vous devez prévoir d’autres dépenses pour les marchandises, les emballages, l’équipement, le carburant, les frais de création d’entreprise, les impôts…entre autres. D’où l’importance de réaliser un business plan précis pour votre projet de food-truck, afin de ne rien oublier.

Les personnes ayant téléchargé le modèle de Business plan food-truck ont également été intéressés par :

Comment réussir l’ouverture et le business plan de son food truck ?

Le business plan d'un food truck

Les food trucks sont de plus en plus nombreux dans l’hexagone. Ces camions constituent un mode de restauration en plein essor, avec un chiffre d’affaires annuel moyen que l’on estime à 70 000 €. Il y a quelques années, on n’en trouvait qu’à Paris. Maintenant, on aperçoit des food trucks dans toutes les villes de France. Ouvrir un food truck peut représenter une idée profitable. En effet, la création d’un food truck ne demande pas beaucoup d’investissements. C’est, en partie, pour cela que c’est un projet d’entreprise qui tente beaucoup de monde. Il suffit d’acheter un camion, de l’aménager, d’acheter un stock de matières premières, d’obtenir une autorisation de la mairie pour installer son camion dans un endroit public… et vous pouvez commencer à vendre des burgers depuis votre camion ! Les perspectives de revenu sont donc intéressantes. Si votre camion est situé dans une zone de chalandise intéressante, que son esthétique attire l’œil et que la formule donne envie (et correspond au budget du marché cible), alors il est fort probable pour que beaucoup de personnes viennent s’entasser autour de votre camion lorsqu’il s’agit de déjeuner ou de dîner. Un business plan bien rédigé peut vous aider à obtenir un financement pour donner vie à votre food truck . Un food truck représente un projet qui est maintenant bien connu des banquiers. Ainsi, si vous rédigez un business plan dans lequel vous montrez que votre projet d’entreprise est structuré, que vous présentez un solide prévisionnel financier pour votre food truck, que vous avez une stratégie pertinente pour attirer de la clientèle et pour limiter vos dépenses récurrentes, alors vous avez de fortes chances d’obtenir un financement pour démarrer ce projet. Cependant, la rédaction d’un business plan pour un food truck n’est pas un exercice facile. C’est un travail qui demande des heures de recherche, de rédaction, de synthèse et de mise en forme. À côté de cela, s’ajoutent des prévisions financières. Un exercice particulièrement difficile pour ceux qui ne sont pas familiers avec la rédaction commerciale et la finance d’entreprise. Dans l’article qui suit, nous vous livrons nos meilleurs conseils pour réussir le business plan de votre food truck. De la stratégie marketing à la maîtrise des coûts en passant par la mise en forme business plan et les prévisions financières, nous vous donnons nos astuces pour réussir votre business plan et obtenir les financements qui vous permettront d’ouvrir votre food truck. Enfin, sachez que notre équipe d’experts mène une veille constante du marché de la restauration mobile. La synthèse de ses heures de travail se trouve dans les documents du pack complet pour un food truck .

La présentation du business plan d’un food truck

Pourquoi rédiger un business plan pour son food truck .

Rédiger et présenter un business plan pour votre food truck vous permettra de : – étudier la globalité du marché sur les food trucks – trouver des avantages concurrentiels pour votre food truck – établir un plan de développement pour votre food truck – construire une proposition de valeur convaincante pour votre food truck – identifier des segments de marché pertinents – analyser les faiblesses des food trucks concurrents – construire une stratégie marketing pour développer la rentabilité de votre food truck – identifier les risques liés à la gestion d’un food truck – prouver à un partenaire financier que votre projet est complet et viable – vous tenir informé sur les tendances du secteur – identifier les facteurs de réussite d’un food truck – mieux cerner les besoins de votre marché cible Notre modèle de business plan pour un food truck permet de remplir tous ces objectifs.

Que doit-on retrouver dans le business plan d’un food truck ?

Voici les différentes parties que l’on retrouve dans notre business plan pour un food truck : – la partie « Opportunité de Marché », qui donne l’occasion de présenter les chiffres sur le marché des food trucks – la partie « Présentation du Projet », qui donne un aperçu du projet d’entreprise – la partie « Étude de Marché », qui permet de présenter les camions concurrents, les segments de marché, etc. – la partie « Stratégie », qui va servir à dérouler un plan de développement, généralement sur 3 ans – la partie « Finances », soit l’analyse des ratios et tableaux financiers propres à votre food truck

Le business plan d'un food truck

Quelles sont les étapes à suivre pour réussir le business plan de son food truck ?

Les étapes pour la rédaction d’un food truck sont les suivantes : – démontrer comment vous allez attirer des clients à votre food truck – prouver que vous pouvez atteindre le seuil de rentabilité rapidement – expliquer pourquoi votre projet de food truck présente des avantages concurrentiels – exposer une stratégie financière précise et détaillée – détailler comment vous allez délivrer de la valeur à vos segments de marché – présenter une stratégie permettant de faire croître la rentabilité sur le long terme Notre business plan pour un food truck a été rédigé pour répondre à ces objectifs.

Quel est le business model d’un food truck ?

Le business model, ou modèle économique, d’un food truck est la vente de produits alimentaires (généralement cuisinés) à bord d’un véhicule itinérant (le plus souvent, un camion). Ceci est la version courte. Le business model de votre food truck devra être détaillé à travers le Business Model Canvas , qui est une partie du business plan. Notre business plan pour un food truck contient un Business Model Canvas, qui présente le modèle économique, en détail, d’un food truck.

Comment faire l’étude de marché d’un food truck ?

L’étude de marché est un document séparé du business plan . Pour réussir la vôtre, utilisez notre modèle d'étude de marché pour un food truck . Cependant, le business plan contient la synthèse des éléments d’une étude de marché. Dans la partie « Étude de Marché » de notre business plan pour un food truck , on retrouve notamment : – des chiffres et données sur le marché des food trucks – les tendances et innovations que l’on retrouve sur le secteur des food trucks – les différents segments de marché possibles d’un food truck – la matrice SWOT, complétée et rédigée, d’un food truck – l’analyse concurrentielle d’un food truck – les potentiels avantages concurrentiels d’un food truck Vous voulez télécharger l'étude de marché, le business plan, le prévisionnel financier et l'executive summary ? Ils se trouvent tous dans le pack complet pour ouvrir un food truck rentable .

Les points essentiels du business plan d’un food truck

La stratégie marketing de votre food truck.

Présentez une stratégie marketing solide pour votre food truck. Oui, l’emplacement de votre food truck jouera un rôle clé dans le succès de votre entreprise. Si vous installez votre camion dans un endroit où personne ne passe, alors vous avez peu de chance de générer du revenu. Seulement, un bon emplacement ne suffit pas. Il vous faut également un plan sur le long terme pour attirer de la clientèle et augmenter les revenus de votre food truck. Tout d’abord il y a l’esthétique du camion, ensuite il y a la présentation des menus et de la nourriture que vous proposez, sans oublier la tarification. À côté de cela, il vous faudra une forte présence sur les réseaux sociaux et sur internet, pour vous faire connaître de ceux qui ne passent pas devant votre camion. Quoi qu’il en soit, présentez une stratégie marketing solide dans votre business plan pour un food truck. Cela vous permettra de convaincre votre banque que vous êtes en mesure de générer du revenu et de construire une entreprise pérenne. Vous retrouverez une stratégie marketing complète pour un food truck dans : - le business plan pour un food truck - l’étude de marché pour un food truck - le pack complet pour ouvrir un food truck rentable

L’analyse de la concurrence pour un food truck

Quid des camions concurrents ? Avec le succès récent des food trucks, il est fort probable pour qu’il y ait déjà d’autres camions dans la ville où vous allez vous installer. Ne les ignorez pas. Présentez vos concurrents, leurs points forts et leurs points faibles. Cela doit faire partie de l’étude de marché de votre food truck tout comme du business plan. Expliquez comment vous allez distinguer de ses concurrents et comment vous allez faire en sorte que votre marché cible se dirige vers votre camion plutôt que vers celui des concurrents. Vous devez vous différencier et présenter des avantages concurrentiels significatifs pour votre food truck , afin de gagner des parts de marché. Vous retrouverez une étude concurrentielle complète afin que la présentation d’avantages compétitifs pour un food truck dans : - le business plan pour un food truck - l’étude de marché pour un food truck - le pack complet pour ouvrir un food truck rentable

Les prix et les tarifs de votre food truck

Et votre stratégie de pricing ? Quel prix pour votre formule déjeuner ? Combien est prêt à payer votre client cible pour un repas chez vous ? Quelle marge devez-vous fixer pour avoir un food truck rentable ? Afin d’établir une stratégie de pricing pertinente pour votre food truck, vous devez d’abord analyser les prix de la concurrence. Également, il faut que le prix de votre nourriture reflète votre positionnement. Pour cela, il faut savoir à quelle audience vous vous adressez. En effet, tous les food trucks ne font pas de la restauration rapide. Certains camions proposent des menus à plus de 30 € et parviennent à générer du revenu. Pourquoi ? Car ils ont construit un positionnement et une offre alignés avec ces prix. Quoi qu’il en soit, dans le business plan de votre food truck, vous devez expliquer le raisonnement qui vous a amené à choisir vos tarifs. Pour tester différents prix et voir comment cela influence le chiffre d’affaires et les profits générés par votre camion, utilisez le prévisionnel financier pour un food truck .

La stratégie long-terme pour booster les ventes de votre food truck

Beaucoup d’entrepreneurs font l’erreur de penser que, après la phase de travaux d’aménagement et une fois les autorisations de stationnement obtenues, ils n’auront plus rien à faire pour assurer la pérennité de leur food truck. S’il est vrai que la gestion d’un food truck représente une tâche moins lourde que celle d’un restaurant « traditionnel », vous devez cependant montrer à votre banque ou à votre investisseur que vous avez réfléchi à une vraie stratégie de développement (sur le long terme) pour votre food truck. Quelle stratégie pour capturer des parts de marché et battre les camions concurrents ? Dans le business plan de votre food truck, présentez des initiatives pour développer votre activité : - partenariats avec d’autres commerces qui touchent la même audience - lancement de nouveaux menus à chaque saison - achat d’une tireuse à bière pour le food truck - expansion vers de nouveaux marchés tels que les concerts et les festivals - montée en gamme des menus - conception d’une plateforme de commande en ligne - développement d’une offre entièrement végétarienne - embauche d’un chargé de marketing digital pour vous faire connaître sur la toile - rachat d’un food truck concurrent - franchise de votre camion Malheureusement, le bouche à oreilles n’est pas suffisant pour développer un food truck. Les ressources du pack complet pour ouvrir un food truck vous donneront l’occasion de prouver à vos investisseurs que vous avez mis sur pied une stratégie viable et pérenne pour développer une activité rentable sur le long terme.

La stratégie pour optimiser la rentabilité du food truck

La rentabilité d’un food truck , c’est un produit de deux facteurs. Tout d’abord, la croissance long terme des revenus. Ensuite vient votre capacité à maîtriser le poids des charges courantes du food truck sur sa rentabilité. Votre génération de revenus sur le long terme sera directement dérivée de l’efficacité de votre stratégie marketing. En plus de ce que nous avons cité plus haut, vous pouvez, par exemple, vous associer avec une entreprise (un salon de thé, un bar à jus ou un bar à bières) qui s’adresse au même marché cible, afin de gagner en visibilité. Travailler sur l’image de marque de votre camion et vendre du merchandising (accessoires et tee-shirts) vous permettra également de faire augmenter vos marges. Vous pourrez aussi vous servir d’un blog professionnel pour montrer votre expertise dans votre domaine (rassemblez une communauté de « foodies » autour de votre camion et de vos menus). Investissez dans le référencement de votre site internet sur les moteurs de recherche pour gagner en visibilité. Ce sont ces techniques (parmi d’autres) qui vous permettront de développer l’activité de votre food truck. Quant à la maîtrise de vos coûts, il faut s’avoir qu’on ne démarre pas un projet de food truck sans dépenser un minimum. Par exemple, choisir de ne pas s’entourer de professionnels pour l’aspect juridique lié au démarrage d’un food truck n’est pas une bonne idée. Également, faire l’économie des autorisations de stationnement nécessaires n’est pas recommandé. Cependant, il faut rester attentif quant aux charges courantes qui, elles, viennent entacher le résultat d’exploitation de votre camion. Par exemple, limitez vos frais de déplacement en prévoyant un circuit optimisé pour vos emplacements. Également, soyez prudent avec votre plan d’embauches : le personnel coûte cher en France. Quant au marketing, nous conseillons de le maintenir entre 5 % et 10 % du chiffre d’affaires de votre camion. Nous pouvons aussi évoquer les taxes diverses : avez-vous choisi le bon régime pour votre camion ? Listez toutes ces actions dans le business plan de votre food truck.

La politique de gestion des risques de votre food truck

Ne mettez pas la poussière sous le tapis. Au contraire, montrez que vous êtes conscient des risques éventuels et que vous avez déjà mis en place des mesures pour minimiser leur impact. Pour un food truck, il y a le risque de ne pas réussir à attirer de la clientèle. Montrez que vous allez choisir dès le départ des emplacements avec une forte demande et peu de concurrence. Il y a également le risque de ne pas décrocher l’emprunt que vous sollicitez. Si cela devait arriver, vous pouvez expliquer, par exemple, que vous avez déjà des fonds disponibles pour acheter un camion et démarrer votre projet (à échelle réduite). Aussi, il y a le risque d’avoir un besoin en fonds de roulement assez élevé. Expliquez que vous allez négocier les échéances de paiement avec vos fournisseurs et que vous ne ferez pas crédit à votre clientèle. Notons enfin le risque que le démarrage et le développement de votre food truck prenne plus de temps que prévu. Expliquez que vous avez volontairement prévu des délais un peu plus longs dans le prévisionnel financier et dans le business plan de votre food truck, afin de ne pas être pris(e) par surprise. Notre business plan pour un food truck contient la présentation d’une politique de gestion des risques pour ce type d’activité.

La partie financière du business plan d’un food truck

Comment obtenir le chiffre d’affaires prévisionnel de son food truck .

Pour obtenir le chiffre d’affaires prévisionnel d’un food truck, vous devez d’abord faire des estimations cohérentes sur : - le panier moyen de dépenses par client - le nombre de clients qui viendront se restaurer chez vous - le nombre de jours d’ouverture dans l’année - les promotions que vous mettrez en place Pour une estimation précise (et facile) du chiffre d’affaires d’un food truck, vous pouvez utiliser notre modèle financier pour un food truck . Vous rentrez des hypothèses, le chiffre d’affaires et les autres indicateurs financiers se calculent automatiquement.

Quel est le budget prévisionnel d’un food truck ?

Le budget prévisionnel d’un food truck se situe généralement entre 30 000 et 150 000 euros Les éléments les plus importants qui vont influencer le budget de démarrage d’un food truck sont : – l’acquisition d’un camion (entre 20 000 et 100 000 euros) – les équipements de cuisine (entre 10 000 et 40 000 euros) – le budget alloué aux fournitures (entre 1 000 et 5 000 euros) – le montant des primes d’assurances (entre 500 et 1 000 euros) – le stock initial de nourritures, de matières premières et d’ingrédients (entre 500 et 3 000 euros) – le paiement des redevances pour l’emplacement (entre 400 et 2 000 euros, calculé à la journée) – les frais de création d’entreprise (entre 1 000 et 2 000 euros) – le budget alloué au marketing (entre 500 et 3 000 euros) Pour connaître le budget prévisionnel complet de votre food truck, vous pouvez utiliser notre modèle financier pour un food truck . Le budget prévisionnel est déjà complété pour un food truck, cependant vous êtes libre de changer certaines données pour obtenir votre propre budget de démarrage.

Quels sont les investissements nécessaires pour créer un food truck ?

Voici certains des investissements nécessaires à la création d’un food truck : - des travaux pour l’esthétique du camion - de l’aménagement et éventuellement des constructions - de l’équipement de cuisine - du petit mobilier (chaises, bureaux etc) - l’achat d’un premier stock de produits, d’ingrédients et de matières premières (prévoir pour une durée de 1-2 mois) - du matériel informatique (claviers, souris, etc.) - des frais d’établissement (pour la création de votre société) - des honoraires de comptable et d’avocat - un budget communication alloué à l’ouverture du food truck - l’abonnement à des logiciels (notamment un logiciel de caisse et de comptabilité) ou encore des frais d’inscription dans les annuaires À chaque dépense doit correspondre un montant (ou du moins une estimation). Cet exercice vous permettra de mettre un budget de départ sur pied. Si jamais vous sollicitez un financement pour démarrer votre food truck, ce budget servira de pièce justificative. Pour connaître la liste complète et détaillée des dépenses quand on ouvre un food truck, vous pouvez la consulter dans notre modèle financier adapté à un food truck . Vous pouvez également appliquer vos propres éléments et montants pour chaque dépense afin d’obtenir la liste de dépenses prévisionnelles de votre food truck.

Quelles sont les dépenses courantes d’un food truck ?

Les dépenses courantes principales lorsqu’on est à la tête d’un food truck sont : – la rotation du stock d’ingrédients et de matières premières – les frais liés à l’embauche de personnels – le budget alloué à la réparation et à l’entretien du camion et de ses équipements – les commissions reversées aux plateformes de livraison de nourriture – l’achat de serviettes, ustensiles et packaging pour les commandes à emporter Pour connaître la liste complète et détaillée des dépenses courantes d’un food truck, vous pouvez utiliser notre modèle financier adapté à un food truck . Vous pouvez également appliquer vos propres éléments et montants de chaque dépense, afin d’obtenir la liste de dépenses récurrentes de votre food truck.

Ouvrir un food truck : est-ce rentable ?

Votre food truck est rentable lorsque votre chiffre d’affaires est suffisant pour couvrir toutes les charges courantes du camion. On dit alors que vous avez atteint le seuil de rentabilité. Pour connaître votre chiffre d’affaires prévisionnel, vos dépenses et votre seuil de rentabilité, vous pouvez utiliser notre modèle financier adapté à un food truck .

Comment prouver la rentabilité de son projet dans le business plan de son food truck ?

Pour prouver la rentabilité de votre food truck, vous devez identifier le seuil de rentabilité et montrer que vous allez (rapidement) l’atteindre. Présentez de solides estimations quant au chiffre d’affaires prévisionnel. Dans le cas d’un prévisionnel d’un food truck, vous allez vendre de la nourriture préparée à des particuliers. Vous devez d’abord estimer le panier moyen par client. Il devrait se situer autour de 12 € TTC, selon le positionnement de votre camion. Soyez conservateur et inscrivez 10 € TTC. Il faudra ensuite le multiplier au nombre de clients potentiels que vous pensez servir depuis votre camion chaque jour, chaque semaine, chaque mois et chaque année. Les démarrages d’activité pour des food trucks sont souvent modestes : prévoyez un petit nombre pour les premiers mois. Toutefois, ce nombre augmentera les mois d’après (grâce, notamment, à la qualité de vos plats et vos efforts en marketing et communication). Il n’est pas rare de voir un food truck augmenter son chiffre d’affaires annuel de 30 % lors des premières années de lancement. Faites croître votre revenu dans votre prévisionnel. Cependant, plus votre croissance sera « agressive », mieux il faudra savoir le justifier. Dans notre modèle financier pour un food truck , nous vous guidons pour construire des prévisions de revenu réalistes qui permettent d’obtenir le niveau de rentabilité souhaité pour un food truck.

Combien de clients sont nécessaires pour avoir un food truck rentable ?

C’est une information déterminante, pour savoir si vous devez lancer votre food truck ou non. Le seuil de rentabilité de votre food truck, c’est le chiffre d’affaires qu’il faut générer pour couvrir ses charges. Un bon prévisionnel financier vous donnera de précieuses informations sur le potentiel de rentabilité de votre food truck . Un bon modèle vous permettra d’avoir une vision de votre point mort en termes de revenu, mais également en durée : il s’agit de savoir combien de jours (semaines, mois) il vous faut pour atteindre votre seuil de rentabilité, chaque année. Dans notre prévisionnel financier pour un food truck , vous pourrez répondre à cette question facilement, en testant différentes hypothèses.

Quels ratios financiers doit-on faire figurer dans la partie financière du business plan d’un food truck ?

Pour présenter une analyse sérieuse de votre food truck à une banque, voici ce qu’on doit retrouver dans le business plan de votre food truck : – des graphiques et des ratios financiers – des hypothèses de revenu – un compte de résultat prévisionnel – un plan de financement – la liste des investissements de départ – un bilan prévisionnel – un budget de trésorerie prévisionnel – des indicateurs de performance (les soldes intermédiaires de gestion) – une analyse du BFR (Besoin en Fonds de Roulement) Vous retrouverez tous ces éléments dans notre modèle financier pour un food truck .

Comment réussir facilement le business plan d’un food truck ?

Un modèle de business plan pour un food truck.

Notre modèle de business plan pour un food truck vous aidera à réussir votre business plan. En effet : – le modèle est adapté à la réalité d’un food truck – le modèle contient tous les éléments évoqués plus haut – le modèle est entièrement modifiable (texte, couleur, photos, images, etc.) – notre équipe vous accompagne Dans ce modèle de business plan, vous trouverez les argumentaires nécessaires pour mettre votre projet en valeur : les études de concurrence sont déjà rédigées, les données de marché sont déjà synthétisées et mise en forme, vous avez des images et des icônes pour donner un aspect esthétique et professionnel à votre business plan, des graphiques, une proposition de valeur rédigée, etc. Il s’agit là d’un business plan rédigé par des professionnels. À maintes reprises, notre équipe a eu la chance de rédiger des business plans pour des food trucks. Au fur et à mesure, nous nous sommes rendus compte que, si tous les food trucks sont différents, les arguments et les analyses pour les mettre en valeur restaient les mêmes. Vous retrouverez tous ces éléments dans le modèle de business plan. Il ne vous reste plus qu’à compléter les 20 % restants. Il ne vous reste qu’à modifier quelques textes pour bien présenter votre projet, à insérer vos propres photos et à changer le nom de vos concurrents pour que le modèle colle parfaitement à votre projet de food truck. Pour bien comprendre ce que contiennent nos modèles de business plan, vous pouvez consulter un exemple gratuit de business plan .

Un prévisionnel financier pour un food truck

Notre modèle financier pour un food truck vous aidera à réussir votre business plan. En effet : – le modèle contient tous les éléments financiers évoqués plus haut – le modèle est facilement modifiable – le modèle vous guide et vous aide à corriger vos hypothèses – le modèle est adapté à la réalité d’un food truck Pour bien comprendre ce que contiennent nos modèles de prévisionnel financier, vous pouvez consulter un exemple gratuit de prévisionnel financier .

Une équipe en support

Bien entendu, notre équipe reste disponible pour la moindre question et vous accompagne pour remplir le modèle. Nous sommes réactifs et disponibles pour nos entrepreneurs.

Ils ont téléchargé nos modèles

Plus de 20 000 entrepreneurs ont téléchargé nos modèles et ont pu donner naissance à leur projet d’entreprise. Vous pouvez voir les entreprises qu’ils ont créées en cliquant sur ce lien . Nous espérons que vous ferez également partie de cette liste.

  • le choix d'une sélection entraîne une actualisation complète de la page

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Food Truck Business Plan Template

Food truck business plan.

You’ve come to the right place to create your food truck business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their food trucks.

Food Truck Business Plan Example & Template

Below is a template to help you create each section of your food truck business plan.

Executive Summary

Business overview.

Zesty Zane’s Food Truck is a new food truck located in Portland owned by local critically acclaimed chef, Zane Benedict. The menu will consist of popular food options that consist of burgers, sandwiches, gyros, and tacos uniquely made with the creativity and uniqueness that Chef Zane can offer. Chef Zane’s eclectic style and consistency make him a favorite among Portland foodies and his food truck will garner a loyal following amongst young professionals and college students.

Zesty Zane’s Food Truck will be located in the immensely popular food truck pod known as Cartopia. Chef Zane will receive lots of exposure by being a part of this community as there are plenty of neighboring food trucks, bars, nightlife, and entertainment options nearby. With the popular location of Cartopia and an impressive Instagram social media following, Zesty Zane’s Food Truck is destined to become a local go-to dining destination for anyone craving delicious, interesting fare at an affordable price.

Products Served

The following are the products to be offered by Zesty Zane’s Food Truck:

  • Sandwiches & paninis
  • Assorted non-alcoholic beverages

Customer Focus

Zesty Zane’s Food Truck will target customers in Portland who live, work, or socialize near Cartopia. This area is frequented by numerous young professionals, college students, and the late-night crowd who regularly eat at food trucks. Anyone seeking trendy dining options are the target customers of Zesty Zane’s Food Truck.

Management Team

Chef Zane has worked in the culinary industry for over ten years and is accustomed to the long, demanding hours of operating a kitchen. He attended culinary school in San Francisco and returned home to Portland to be a part of the world-renowned food scene that Portland has built for itself. After working under three award-winning chefs, Chef Zane is ready to venture out on his own and start his own business as a food truck.

Chef Zane Benedict will be the owner and operator of his food truck. He will operate the food truck Tuesday through Sunday from 11:00 am until 1:00 am. Chef Zane will also employ two part-time cooks to assist him during peak hours of operation.

Success Factors

The following success factors will set Zesty Zane’s Food Truck apart from the competition:

  • Exceptional cuisine made fresh with locally sourced ingredients.
  • An eclectic menu that is unlike any other in the Portland food scene.
  • Convenient location: Zesty Zane’s Food Truck will be located in a highly-trafficked food truck pod that is frequented by college students, young professionals, and night-life regulars.
  • Delicious food at a good price. Zesty Zane’s food items will be cheaper than other food truck dishes without sacrificing quality.

Financial Highlights

Zesty Zane’s Food Truck is seeking $40,000 in debt financing to open its food truck. The funding will be dedicated for the purchase of the food truck, cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

  • Purchase of food truck – $20,000
  • Food truck kitchen supplies and equipment – $10,000
  • Opening inventory – $2,000
  • Working capital (to include 3 months of overhead expenses) – $3,000
  • Marketing (website design and management) – $5,000

The following graph outlines the pro forma financial projections for Zesty Zane’s Food Truck:

food truck financials

Company Overview

Who is zesty zane’s food truck.

Zesty Zane’s Food Truck is a startup food truck business located in Portland, Oregon. The menu offerings are eclectic, made-to-order, bistro-type dishes served fresh and fast in the entertainment district of Portland. The ingredients are locally-sourced from independent food growers and artisans in and around the Portland region. The dishes are incorporated with an ingenious twist to commonly known popular food menu items. The menu options are simple dishes commonly seen at food trucks, but Chef Zane adds his own spin to the typical fare – sandwiches, gyros, burgers, and tacos all made his way unlike any other food establishment.

Zesty Zane’s Food Truck is owned and operated by Zane Benedict, a local Chef classically trained in culinary school and under the most prestigious chefs in Portland. Chef Zane is known for his creativity, consistency, and quickness in the kitchen and his dishes receive multiple positive reviews in the restaurants Zane has been employed. Chef Zane specializes in fine French, Italian, and Mediterranean cuisine with a creative twist not typically found in other restaurant establishments.

Zesty Zane’s Food Truck History

After graduating from culinary school in 2008, Chef Zane Benedict worked as a sous chef in three different restaurants in Portland. All of the chefs Zane worked under were award-winning, locally-acclaimed chefs that frequently trained their apprentices to prepare dishes up to their expectation and standards.

Chef Zane learned a great deal from these chefs and garnered a reputation himself for his creativity and consistency. Now that Zane feels he has learned as much as he can from the senior chefs, he would like to venture out on his own and start his own business. Due to the large amount of capital required to open a full-scale restaurant, Chef Zane decided a food truck business was the most cost-effective option for his operation.

Since incorporation, Zesty Zane’s Food Truck has achieved the following milestones:

  • Developed the food truck’s branding image, social media, and website.
  • Has a soft hold on a used food truck that recently went out of business.
  • Developed and finalized the menu of the dishes Chef Zane will serve.
  • Obtained a food permit license to be able to prepare and sell food and drinks in Portland County.
  • Obtained a sales and use tax permit for use in Portland County.

Zesty Zane’s Food Truck Products

The following are the types of menu items Zesty Zane’s Food Truck will produce:

Industry Analysis

Food truck vendors will continue to perform well over the next five years, benefiting from consumers with deeper pockets who are able to spend on pricier gourmet food options. Revenues are expected to increase to $1.4 billion during this time period.

Industry operators are expected to continue to experience growth, as generally positive economic conditions and momentum from the gourmet food movement propel growth.

Consumers nowadays demand higher-quality food, a wider variety of styles and tastes, better presentation and, most importantly, more healthy menu options. Therefore, operators that include healthy options on their menus will be best situated for success over the next five years. Vendors that continue to offer unique food options will also be in a strong position by carving out a niche and developing a loyal customer base.

The industry will also benefit from an increase in the urban population, which is expected to comprise the majority of the US population in five years. The industry benefits from agglomeration because it relies on high foot traffic. Additionally, urban dwellers are also more likely to purchase meals rather than cooking at home due to their above-average incomes and limited spare time.

Customer Analysis

Demographic profile of target market.

Zesty Zane’s Food Truck will target the population of Portland that frequently dines in the entertainment district. There is a large food truck area of Portland known as Cartopia, where Chef Zane will set up his business. This area is home to numerous dining establishments, nightlife, bars, clubs, and food trucks. The target market of this area are usually young professionals and college students who have disposable income.

The precise demographics for Portland, Oregon are:

Customer Segmentation

Zesty Zane’s Food Truck will primarily target the following customer profile:

  • Local residents of Portland who partake in late-night activities such as socializing with friends or bar-hopping
  • Business professionals that work and reside in the Portland Cartopia area – law offices, hospitals, clinics, insurance agencies, retail, and schools
  • College students who are in search of fast, cheap, and trendy eats

Competitive Analysis

Direct and indirect competitors.

Zesty Zane’s Food Truck will be competing with other local food trucks in the Portland community. A profile of each competitor is below.

Potato Champion

Potato Champion is a local favorite of Portland foodies that is also located in Cartopia. Started in 2008, Potato Champion quickly established itself as a fan favorite for late night food. Potato Champion serves a limited menu of hand cut, twice fried Belgian style fries, a variety of dipping sauces, and their own version of the Canadian classic Poutine, as well as other fry related dishes. They pride themselves in using the highest quality ingredients and focus on an inventive menu that combines tastes from all over the world with one of the most popular foods found on the globe, the french fry.

Potato Champion is open for lunch, dinner, and late-night. They are available for catering and delivery through Postmates. Followers of Potato Champion are also able to purchase swag from their store that includes music, bags, pins, and hoodies.

Started by John Eads in 2009, Pyro Pizza was built out of a 8’x16’ food cart that he custom-built with a cast iron wood fire oven. Aside from wood fired pizza, John also makes his own sodas using all real ingredients and natural cane sugar. John’s belief is that good ingredients make good food. His crew makes many components in-house and sources regional flour, pepperoni, sausage, blue cheese, soda ingredients, and seasonal produce all from Portland businesses and farms. In 2015, Pyro’s expanded to a new sandwich cart, Pyro’s Wicked Wiches – a scratch-made sandwich, soup, chips and cookie food cart.

Pyro’s serves an assortment of wood fire pizzas made from scratch. Their choices are margherita, marinara, arugula and mushroom, pepperoni, quattro formaggi, fennel sausage, veggie bianca, breadsticks, salads, and sodas.

Chicken and Guns

Chicken and Guns is another local favorite among Portland foodies. Also found in Cartopia, Chicken and Guns serves up Latin American chicken, wings, tacos, salad, soup, and their “guns” are crispy seasoned potatoes. The chicken is served by the quarter, half, or whole bird. Another item they are acclaimed for is their peruvian aji sauce, habanero carrot sauce and chimichurri sauce. They have been named the best fried chicken in Portland by the PDX Eater.

Chicken and Guns is open everyday from 11:00 am to 10:00 pm for takeout and delivery options. With a large Instagram and social media following, there is always destined to be a line at the Chicken and Guns food truck.

Competitive Advantage

Zesty Zane’s Food Truck offers several advantages over its competition. Those advantages are:

Marketing Plan

Zesty Zane’s Food Truck will offer a unique value proposition to its clientele:

  • Delicious food made fresh with locally sourced ingredients using exquisite techniques.
  • Located in the ultra-hip food truck area known as Cartopia.
  • Great food at a great price. The menu offerings of Zesty Zane’s Food Truck will be accessible to customers of all walks of life.

Promotions Strategy

The promotions strategy for Zesty Zane’s Food Truck are as follows:

Social Media

Zesty Zane’s Food Truck’s main source of marketing will be through social media, primarily their Instagram page. Chef Zane has become adept at taking appealing photographs of his dishes. He will post pictures of his menu and add details on the location and hours of operation. His food truck account already has over 3,000 followers and he posts daily “Coming Soon” teaser photos.

Zesty Zane’s Food Truck will be parked in the immensely popular food truck hub known as Cartopia of Portland. There are dozens of food trucks located in this pod and there is always a crowd of people. Cartopia hosts bands, art shows, shopping events, and other social gatherings to enhance the entertainment vibe of the pod. By being part of Cartopia, Zesty Zane’s Food Truck will receive lots of exposure and traffic.

SEO Website Marketing

Zesty Zane’s Food Truck plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local food truck” or “top food trucks in Portland”, Zesty Zane’s Food Truck will appear in the top three choices. Zesty Zane’s will also invest in their website also to ensure that it is user friendly, always up to date, and displays professional photographs of its menu items and location.

Third Party Delivery Sites

Zesty Zane’s Food Truck will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food with the option of delivery will see Zesty Zane’s listed.

The pricing of Zesty Zane’s Food Truck will be moderate and on par with competitors so customers feel they receive value when purchasing their menu items.

Operations Plan

The operations plan for Zesty Zane’s Food Truck is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

  • Chef Zane will run the food truck operation. He will be in charge of inventory, menu creation, marketing, customer service, and bookkeeping. Chef Zane will work every day that he chooses to open the food truck. Chef Zane plans on operating the food truck Tuesday through Sunday 11:00 am to 1:00 am.
  • Two part-time cooks that will alternate helping Chef Zane during the hours of operation. As business picks up, there will be two cooks at the same time assisting Chef Zane during peak hours.


Zesty Zane’s Food Truck aims to open in the next 3 months. The following are the milestones needed in order to obtain this goal.

4/15/202X – Purchase food truck

5/1/202X – Finalize menu

5/15/202X – Social media and advertising campaign begins

6/1/202X – Finish cleaning up the food truck and prepare it for operation

6/10/202X – Purchase food and drink inventory, stock truck, and park it at Cartopia

6/11/202X – Grand Opening of Zesty Zane’s Food Truck

Zesty Zane’s Food Truck will be owned and operated by Chef Zane Benedict.

Chef Zane Benedict, Owner

Chef Zane Benedict is a Portland native who attended culinary school in San Francisco and returned to Portland to become a part of the world-renowned food scene Portland is uniquely known for. Zane was trained under three different chefs at fine dining establishments in downtown Portland and was awarded Best Sous Chef of Portland in 2017. Chef Zane has won two local culinary competitions, placed runner-up in a statewide competition, and participated in a cooking competition show on the Food Network.

Chef Zane has received numerous awards for his creativity and consistency of his food while being able to prepare dishes in a short amount of time. His ability to prepare food under pressure allows him the unique skill of serving numerous customers without having them undergo long wait times. This will keep customers happy and coming back for more.

Financial Plan

Key revenue & costs.

The revenue drivers for Zesty Zane’s Food Truck will come from the menu items being offered daily.

The cost drivers will be the ingredients and products needed to make the menu items (oil, bread, meat, chicken, produce, drinks) as well as the cooking materials (pots, pans, bowls, plates, utensils, etc.). Other cost drivers will be the overhead expenses of payroll for the part-time employees and propane for the food truck.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the business loan.

Initial Number of Customers Per Day: 50

Average Menu Item Cost: $9.00

Average Order per Customer: $15.00

Annual Cost for Maintenance of Truck: $10,000

Financial Projections

Income statement, balance sheet, cash flow statement, food truck business plan faqs, what is a food truck business plan.

A food truck business plan is a plan to start and/or grow your food truck business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your food truck business plan using our Food Truck Business Plan Template here .

What Are the Main Types of Food Truck Companies?

There are a variety of types of food trucks, each specializing in a specific type of cuisine or food item. There are food trucks that sell burgers, cookies, ice cream, tacos, pizza, sandwiches, salads and more.  

What Are the Main Sources of Revenues and Expenses for a Food Truck Business?

The primary source of revenue for food truck businesses is its food and beverage sales. 

The key expenses for a food truck business are the food production cost, salaries, and transportation expenses. 

How Do You Get Funding for Your Food Truck Business?

Food truck businesses are typically funded through small business loans, personal savings, crowdfunding and credit card financing.

What are the Steps To Start a Food Truck Business?

Starting a food truck business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Food Truck Business Plan - The first step in starting a business is to create a detailed business plan for your food truck that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your food truck business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your food truck business is in compliance with local laws.

3. Register Your Food Truck Business - Once you have chosen a legal structure, the next step is to register your food truck business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your food truck business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Food Truck Equipment & Supplies - In order to start your food truck business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your food truck business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful food truck business:

  • How to Start a Food Truck Business

Where Can I Get a Food Truck Business Plan PDF?

You can download our free food truck business plan template PDF here . This is a sample food truck business plan template you can use in PDF format.

Other Business Plan Templates

Catering Business Plan Template Bakery Business Plan Template Coffee Shop Business Plan Template Event Venue Business Plan Template

How to write a stellar business plan for a food truck

business plan food truck

Do some of your fondest memories involve travelling and tasting different street foods? If you have a penchant for adventure and a head for business, you may have decided to open your very own food truck.

Before buying a van and mapping out your route, however, it's important to think carefully about your food truck business plan - because the success of your venture depends on it.

If you're not sure how to go about drafting up a food truck business plan, then you've come to the right place. Simply read our guide below to make your food truck business plan come to life.

Create your food truck business plan online!

Think your food truck could be profitable? Find out how with a business plan!

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Business plan by food truck type

Depending on your budget, location and skill set, you could choose to open one of several types of food trucks.

The beauty is that regardless of which food truck concept you go for, the structure of your business plan will remain the same.

According to The Balance Small Business, these are the main concepts that you could draw up a business plan for:

Fish and chips

Perhaps the most traditional business of them all.

If you are set up in a tourist location, nearby the seaside or a hot area, a fish and chip food truck might be the perfect business venture.

The demand for such food is likely to be timeless and you probably won't need as much marketing effort as with some of the other food truck concepts.

If you have experience in hospitality, a burger food truck might be the idea for you.

You could choose to offer chips and cold drinks alongside the burgers, as a meal deal but even just offering a range of burgers might be sufficient. 

A possible burger range could include cheeseburgers, falafel burgers and hamburgers. 

A fast-food truck is similar to the two concepts above but and is likely to combine both food choices and yet still offer a lot more variety.

You could also include a range of freshly cooked pies and pizzas.

business plan food truck

This concept may require a larger vehicle but is likely to attract a wider range of audience types. 

Maybe less popular than the other fast food concepts above but a cupcake food truck does have its own merits.

In a tourist attraction that features kids-themed points of view, this might be a viable idea.

Waffle food trucks are often seen in theme parks and fairground parks.

If you choose this model, the revenue per transaction is likely to be lower than the fast food, burgers or fish and chip concepts.

The ice cream truck is likely to be the most popular food truck idea out of them all.

However, this does not mean that the market is saturated. It's best to conduct thorough market research to see if the demand for ice cream is ripe in your chosen catchment area and how seasonal it is.

This model is likely to bring the lowest revenue per transaction but quite possibly attract the highest volume of sales. 

Why a food truck business plan is essential

As you're probably aware, the number one objective of a business plan is to ensure the financial viability of your venture. First and foremost, you need to make sure that your food truck will be profitable.

A food truck business plan also enables you to examine your business in detail, evaluate the amount of funding needed to get it up and running, and assess its expected profitability.

A food truck business plan will also be specifically requested by any bank or investor you decide to approach, so drafting one up is a mandatory step when it comes to securing financing.

Finally, a food truck business plan serves as a roadmap for your food truck's first three years of operation.

As your food truck moves (literally and figuratively) through its first stages of operation, you can use the business plan to track whether it's flourishing as it should, by comparing the figures estimated in your initial forecasts.

What information should a food truck business plan contain?

Market research is an essential prerequisite for the creation of any business plan.

It will not only enable you to understand the dynamics of the market you've chosen to enter (whether you're opening an independent food truck or joining an already established chain) but also help you understand the expectations of your customers to ensure your offering the type of food they're looking for.

Writing a food truck business plan also enables you to keep track of the staff and equipment requirements of launching and operating a food truck, as well as how much each investment will cost.

It's also within your food truck business plan that you'll add up the costs associated with the stock, insurance, legal and accountancy fees, as well as your utility bills and rent.

To obtain the best rates and ensure you estimate these expenses as accurately as possible, get in touch with several professionals and ask them for quotes.

The financial forecast of a food truck business plan

Let's now look at the financial part of your food truck plan. The financial forecast is composed of four tables, all of which have a specific function that we delve into below.

The projected profit and loss account

With this table, you'll have an overview of the expected food truck turnover, growth, and profitability for your food truck over the first 3 to 5 years of activity.

This essential chart helps you identify potential opportunities to reduce costs and enables you to ensure the profitability of your food truck.

The projected balance sheet for a food truck

The projected balance sheet shows the value of the company's assets at a given time, and, in particular, the value of the assets (what the company owns) and liabilities (what the company owes to suppliers, lenders, etc.)

projected balance sheet food truck

The projected cash flow statement

With the help of a projected cash flow statement, you will see how much cash is generated in your food truck business plan, where it comes from, and how it is used, whether it's to repay its loans or purchase new tires.

projected cash flow statement food truck

You'll also be able to see if you have enough cash to fulfil these obligations, or even if you might soon have enough cash to expand your business by opening more food trucks.

The start-up capital

This section of your food truck's financial forecast gives your bank or investor a quick overview of the resources needed to launch your business and their costs - as well as ways in which they'll be financed, including via equity contribution, shareholder loans, and bank loans.

start up capital food truck

What does the editorial part of a food truck business plan look like?

Once the financial forecast of your food truck has been set up, you have the opportunity to put these figures and estimations into context by delving into the written part of your food truck business plan.

The editorial section of your food truck business plan is just as important as the financial forecast because it presents each aspect of the business in detail and proves to investors that you've thought carefully about the risks associated with it.

It's broken down into 7 sections, which we have summarised below:

The executive summary

Think of this section as the equivalent of a cover letter for your food truck business plan.

The aim here is to introduce your project to investors in as engaging and concise a manner as possible, encouraging them to read on and learn more about your exciting venture.

Company description

In this part, you place a spotlight on the business's partners and their roles, as well as the distribution of the company's capital and the location of your food truck.

Be sure to mention who the business is managed by and the percentage of ownership that each partner possesses.

In terms of the management team, you should list any relevant experience that staff or managers hold, along with any qualifications achieved.

The products and services offered by your food truck

This section explains the products being sold by your food truck. This section directly depends on what concept you choose for your food truck business venture.

For example, if you've chosen a burger concept, this section could look something like this:

Burger range

We plan to offer a variety of burgers to cater for varying tastes and needs. These will be available throughout the day, starting from 12 PM.

Our range includes a beef burger and a falafel burger. All burgers will be served with homemade chips.

Cold drinks

Cold drinks will be available throughout the day and can be purchased along with either a burger or as part of a meal deal.

We will not be offering alcoholic beverages.

Market research

It's within this section of the food truck business plan that you'll present the results of the market research we mentioned at the beginning of this article.

The objective here is to demonstrate that there is indeed a viable business opportunity for your food truck to flourish.

Mention why you have a unique selling point over your competitors and how your skill set helps you in this regard.

food truck business plan market research

Your business strategy

In this part, you'll reveal three key plans for your food truck business plan:

  • Your pricing strategy - the prices you'll set
  • Your marketing strategy - the actions you'll take to attract customers and build customer loyalty
  • Your risk management strategy - how you'll minimise the risks related to your business

From your employees to your relationship with suppliers, you'll detail the operational organisation of your business.

It's important to mention what suppliers you'll be using to source your raw materials or finished goods from. You might have few or many suppliers, depending on your concept.

Also, think about the payment terms that you might obtain with them. Are you a new business? If so, you may need to pay upfront.

The financial plan of your food truck

The financial plan of your food truck business plan puts your numbers into tables that you'll be able to present to potential investors so they get a better idea as to your expected profitability and how much funding you need.

Our advice for creating a realistic food truck business plan

The business plan for your food truck will be your pillar throughout the preparation and launch of your business.

It's an essential document that must not only anticipate all the questions that a potential investor might ask you during your meeting, but it must also enable you to know the strengths of your business (as well as the risks associated with it) inside out.

We've listed several key areas of consideration below for you to pay special attention to when creating your food truck business plan:

The fluctuation of raw material prices

The cost of ingredients change all the time, so it's important to monitor their prices and anticipate any price fluctuations that are likely to have a considerable impact on your profit margin.


Every business is at the mercy of unpredictable risks and the rhythm of the area in which it's based, which is slightly easier to anticipate.

Depending on your location(s) and your concept, you'll experience a heavier influx of customers in either the summer or winter, or during certain days of the week - make sure your food truck business plan takes the impact seasonality has on your food truck into account so you can implement actions to keep your profitability up all year round.

Recruitment issues

In the food truck business, the cramped working conditions and frequent travel brings with it a high turnover rate.

When creating your recruitment plan, seek out candidates with experience in the food truck industry so they know what they're getting themselves into.

Double-check your information

Conducting market research means referring to several resources to inform yourself of sales figures within the food truck market and emerging trends.

You can turn to a wide range of professional bodies for this information, including the Office for National Statistics (UK), Eurostat (EU), or the Census Bureau (US), and the resources listed on UKHospitality .

Whichever sources you use for data, double-check to ensure they can be trusted.

What tool should I use to write my food truck business plan?

There are several tools available to help you write your food truck business plan. To ensure you pick the solution that best suits you, we've reviewed the pros and cons for each below.

Write your food truck business plan using Excel and Word

This solution has one major advantage: it's cheap.

Be wary, however, that you'll need to have an accounting background (or at least be very good with numbers) to write your plan in this way without making mistakes in the calculations.

Hire a consultant to develop your business plan

Hiring a chartered accountant or consultant to take care of the financial part of your food truck business plan is a good way to avoid errors.

However, the fees are generally quite expensive: budget around £1.5k ($2.0k) for a complete business plan, plus more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders).

If you decide to hire a consultant or accountant, remember to check what's included in the service - are they developing a complete business plan or just doing the financial forecast? And are you willing to pay extra for them to make changes, if necessary?

Use online business plan software

If you're not used to writing business plans, another good solution would be to use online business plan software .

There are several advantages to using specialized software:

  • You are guided through the writing process by detailed instructions and examples for each part of the plan.
  • You can be inspired by already written business plan templates
  • You can easily make your financial forecast by letting the software take care of the financial calculations for you.
  • You get a professional document, formatted and ready to be sent to your bank.

If you are interested in this type of solution, you can try our software for free by signing up to The Business Plan Shop today .

contents table food truck

That's it for now, we hope this article has helped you better understand how to write a food truck business plan. If you have any questions related to setting up your business, please do not hesitate to contact us.

Also on The Business Plan Shop

  • How to open a food truck
  • Business plan template for a food truck
  • Writing the business plan for a diner

Know someone who's planning to open a food truck and might be interested in this article? Share it with just one click!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Published on 02 Feb 2021 , last update on 21 Apr 2023 , as per our editorial standards .

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How to Write a Food Truck Business Plan + Template

How To Write a Food Truck Business Plan

Creating a business plan is essential for any business, but it can be especially helpful for food truck businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every food truck business owner should include in their business plan.

Download the Ultimate Food Truck Business Plan Template

What is a Food Truck Business Plan?

A food truck business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Food Truck Business Plan?

A food truck business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Food Truck Business Plan

The following are the key components of a successful food truck business plan:

Executive Summary

The executive summary of a food truck business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your food truck company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your food truck business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your food truck firm, mention this.

You will also include information about your chosen food truck business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a food truck business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the food truck industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a food truck business may include:

  • People who work in the center of the city and are looking for a quick, healthy lunch option
  • Students who are on a budget and are looking for a filling meal
  • People who are attending events at the convention center and are looking for a variety of food options

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or food truck services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your food truck business via partnerships or by participating in food truck events.

Operations Plan

This part of your food truck business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a food truck business include reaching $X in sales. Other examples include adding new menu items, or expanding your territory to new neighborhoods or cities.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific food truck industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Food Truck

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Food Truck

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup food truck business.

Sample Cash Flow Statement for a Startup Food Truck

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your food truck company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Use the tips and templates in this article as a starting point, and you’ll be on your way to putting together a strong plan that will help you get the funding and support you need to succeed.  

Finish Your Food Truck Business Plan in 1 Day!

Other helpful articles.

Developing a Mission Statement For Your Food Truck

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Table of Contents

Embarking on a new food truck business is an exciting venture in the world of street food. Unlike a traditional restaurant, a food truck offers the flexibility to reach a variety of locations and serve many potential customers.

However, similar to any other profitable business, it requires careful planning and strategizing. A solid business plan can be your roadmap to success, enabling you to navigate the complexities of the market.

A well-crafted business plan outlines your business goals, target audience, and operational strategies, and can also be a compelling tool for securing funding. This article will guide you through the process of writing a comprehensive food truck business plan, complete with templates and examples to help launch your culinary venture on wheels.

What is A Food Truck Business Plan?

A food truck business plan is a comprehensive document that outlines the objectives, strategies, and operational aspects of your mobile food business. It serves as a blueprint, detailing all the elements you’ll need to consider and address to ensure your venture’s success.

Unlike a traditional restaurant, a food truck offers a unique opportunity to reach many potential customers in various locations, making it essential to have a solid plan in place.

A well-structured food truck business plan template will cover aspects such as market analysis, menu offerings, financial projections, and marketing strategies. It helps you get organized and anticipate challenges, paving the way for a successful food truck business . By following a business plan, you can ensure that every food truck business aspect is thoroughly considered, minimizing risks and maximizing profits. More on how much do food trucks normally make in this article. 

Why A Business Plan Is Important For A Successful Food Truck Business?

A business plan is crucial for a successful food truck business for several reasons:

1. Clear Vision and Objectives

A business plan helps you establish clear objectives for your food truck, ensuring that you have a well-defined vision for your venture. It enables you to set realistic goals and provides a roadmap to achieve them.

2. Financial Planning

All successful food trucks have a business plan with detailed financial analysis, which is essential for securing loans or investment.

Investors and lenders will require a solid plan to assess the viability of your venture and decide if it’s worth their investment.

3. Operational Efficiency

A ready business plan guides you through the operational aspects of your food truck, such as sourcing ingredients, hiring staff, and implementing food safety measures. This ensures that you have a well-organized and efficient system in place, minimizing costs and maximizing profitability.

Step-by-step Guide To Write A Food Truck Business Plan

1. executive summary.

The executive summary is a brief overview of your food truck business plan. It presents a snapshot of your business, including summary of the budget, business’s purpose and values, and what your brand is about. This section is typically 1-2 pages long.

What should you cover in an Executive Summary?

Introduce your food truck business: Describe your business concept, the kind of food you’ll serve, and what makes your food truck unique. Highlight how your venture fits into the local food truck market and why it’s likely to succeed.

State your mission and vision: What are the core values driving your food truck dreams? What long-term goals do you have for your mobile food business?

Outline your objectives: What are your goals for your food truck business? Define what you plan to achieve in the short term, such as opening a food truck in 2023 or expanding to multiple locations within five years.

Provide a financial overview: how much will it cost to open your food truck and how much do you expect to make? This will help potential investors understand the financial viability of your venture.

2. Restaurant Description

The restaurant description provides detailed information about your food truck. It gives readers a clear understanding of what your business is, what it does, how it operates, and how it will benefit the existing market. Check out this article for 35 food truck ideas for your business venture. 

What should you cover in the Restaurant Description section?

Talk about your food truck concept: Describe the ambiance and customer experience you’re aiming for. 

  • Which specific group of customers will you serve?
  • Are you planning a funky, colorful truck, or a sleek and modern design?

Explain your unique selling proposition (USP):

How will the food items you provide compete with the menu items of existing food trucks or restaurants in your target area?

What is your competitive advantage?

  • Why did you choose a food truck instead of a physical restaurant location?
  • Where do you plan to park your food truck?
  • What type of food truck will you use (truck, trailer, or food cart)?
  • Will you prepare your food inside the truck or at a commissary kitchen?

3. Market Analysis

The most important factors to consider when writing a food truck business plan are: target market, location and competition

What should you cover in your Market Analysis?

Define your target market: Who are your potential customers? Consider demographic factors like age, income level, and food preferences. Also define the size of growth potential of your target market. 

Analyze your location: Where do you plan to park your food truck? Consider the foot traffic of the location. 

Analyze your competition: Who are the other food trucks or restaurants in your area? What kind of food do they serve, and how can you differentiate your offerings?

This comprehensive market analysis will not only help you get a good understanding of your business environment, but it will also demonstrate to potential investors that you have a solid understanding of the food truck industry.

4. Organization and Management

The organization and management section of your business plan describes your food truck business structure and team behind your food truck business. 

Your management section should highlight the people behind your business, their roles, and their experiences relevant to running a successful food truck business. 

Remember, potential investors and lenders are not just investing in a business concept; they’re also investing in a team. So, use this section to showcase the strong leadership and expertise that will drive the success of your food truck business.

What should you cover in the Organization and Management Plan?

Food Truck Ownership Information:

  • Describe the legal structure of your business. Are you the sole owner, or are there partners? Is it an LLC or a corporation?
  • Full names of the owners
  • Percentage of company each owner holds

Profiles of Your Food Truck Management Team: Detail the experience and expertise of your team. This should include the food truck owners and any key employees. A solid food truck management team can significantly improve your chances of success. Include:

  • Manager’s full name
  • Position and primary responsibilities
  • Educational background
  • Past track record with hard numbers to back it up
  • Food industry recognition
  • Important experience and skills that will help your business be successful

5. Sample Menu

Your sample menu is an essential part of your food truck business plan. It’s where you get to showcase the delicious food you plan to serve and how it aligns with your business concept.

What should you consider when creating a sample menu?

When creating your food menu , consider:

Menu Items:

  • What kind of great food will you serve? 
  • Why will you customers choose to eat your food?
  • Why do you choose to offer this type of food?

Unique Selling Proposition:

What makes your menu different from others? 

  • How much do you plan on selling your food?

6. Marketing and Sales

The marketing and sales portion of your food truck business plan outlines how you plan to attract and retain customers. This section is critical as it shows how you plan to grow and sustain your business.

Marketing for food truck might be more challenging comparing with traditional restaurants as food truck change location more often. 

What should you cover in the Marketing Strategy for Your Food Truck Business?

Define Your Brand: What’s the personality of your food truck? How will you communicate this to your customers?

Outline Your Marketing Strategies:

How will you attract customers? This could include social media advertising, local events, loyalty programs, or partnerships with local businesses.

  • Considering using an online food ordering system in your food truck
  • Create a digital menu with QR code to make your menu easy for your customers to access online

Sales Strategy: How will you keep customers coming back? Excellent customer service, consistent quality, and a rotating menu are some strategies to consider.

Remember, whether you plan to start small or aim for rapid growth, a thoughtful marketing and sales strategy is key to driving your business forward.

7. Business Operations

The business operations section provides a detailed look at the day-to-day operations of your food truck business. This includes your operating hours, supply chain, staffing, and equipment.

What Operational Issues Should You Address in Your Business Plan?

  • Parking: Where can you park the truck?

Operating Hours: What days and hours will you operate? Consider peak meal times and special events.

Supply Chain: Where will you source your ingredients? How often will you need deliveries?

Staffing: How many employees will you need? What will their roles be?

Equipment: What equipment will you need to operate your food truck? This includes the truck itself, cooking equipment, point-of-sale systems, and more.

8. Financial and Loans

How much does it cost to start a food truck.

Starting a food truck business can cost anywhere from $20,000 to $120,000 . Costs can vary greatly depending on the type of food truck , the equipment needed, and permit fees, among other things. It’s also a good idea to factor in ongoing costs such as food items, fuel, maintenance, and insurance.

To get a good idea of the total startup cost, you’ll need to research and compile all these costs. Keep in mind that since food trucks are mobile, they generally cost less to start compared to the cost of traditional restaurant business .

How Many Ways to Fund Your Food Truck?

There are many ways an entrepreneur can fund a new food truck business. Personal savings, business loans, and investments from friends or family are common options. If these are not enough, you may also consider crowdfunding, attracting an investor, or even applying for government grants designed for small businesses.

Important Questions to Consider When You Create Your Funding Request

If you’re seeking funding, there are several questions you’ll need to answer in your business plan:

  • How much money do you need to start and maintain your food truck business until it becomes profitable?
  • What will the funds be used for specifically?
  • How do you plan to repay any loans or provide a return on investment?

The answers to these questions will help potential lenders or investors understand your financial goals and the level of risk involved.

9. Financial Projections

Break-even analysis.

The break-even analysis is a critical part of your financial plan. It’s the point at which your revenue equals your costs – neither profit nor loss. Knowing this helps business owners set realistic financial expectations and determine pricing for food items.

How to calculate the break even point?

To calculate your break-even point, you’ll need to gather your fixed costs (e.g., truck payments, insurance), variable costs (e.g., food costs, fuel), and your expected selling price per item.

Use this formula: Fixed Costs / (Price – Variable Costs) = Break Even Point

Projected Profit and Loss Statement

You’ll also need to provide the profit and loss statement. This statement provides an overview of your expected revenues, costs, and profit over a specified period. This is crucial for understanding when your business will become profitable.

Cash Flow Analysis

Finally, you need to include a cash flow analysis to show investors how you plan to allocate funds for operations. Cash flow analysis involves tracking when and where your business receives and spends money. It’s crucial because it shows how well your business can pay its bills and fund its operations.

We’ll continue with an example of a food truck business plan in the next section, providing a practical illustration of all the points covered.

Food Truck Business Plan Example

The following is a concise yet comprehensive example of a food truck business plan. It’s a great tool to guide you in writing your business plan, especially if you’re opening a food truck business for the first time.

Mission: To serve high-quality, fresh, and delicious street food to our local community.

Vision: To become a popular and profitable food truck business that contributes to our community’s vibrant street food culture.

Restaurant Description: “ Tasty Traveler “, a food truck serving globally-inspired tacos, each representing a different cuisine.

Costs: Initial investment of $96,000 

Profits: Anticipated net profit of 20% within the first year, with a steady increase in subsequent years.

2. Description of the Restaurant

Our food truck, the Tasty Traveler , is a mobile restaurant providing a unique dining experience. We operate in various locations in the city, capitalizing on areas with high foot traffic during peak dining hours.

Restaurant Concept:

  • Food Truck Name : Tasty Traveler
  • Restaurant Type: Food Truck offering tacos made with fresh ingredients
  • Location: 500 Travis St, Houston,
  • Dining: Casual outdoor tables dining
  • Order Fulfillment: Walk-up orders and online orders for pickup and delivery
  • Working Hours: 11 AM – 8 PM, Tuesday – Sunday

3. Menu Offer

Our food truck offers a creative food fusion of global flavors packed into a traditional taco shell. We serve vegan, vegetarian, and meat options to cater to a broad range of dietary preferences.

  • Type of Cuisine: Global Fusion
  • Offer: Variety of tacos inspired by different cuisines
  • Unique Selling Point: Our menu items are inspired by many food cultures, providing an exciting culinary journey for our customers.

4. Market and Competition Analysis

Market Analysis:

  • Target Customer: Foodies aged 18-35, who are open to trying new flavors.
  • Size of the Target Customer: Approximately 100,000 individuals in our city fall within our target demographic.

Competition Analysis:

  • Size of the Competition: We have identified 10 food trucks and 5 traditional restaurants offering similar products within our operating radius.
  • Competitors’ Offer: Our competitors mainly offer standard American or Mexican style tacos.
  • Competitors’ Prices: other food trucks offer tacos similar to ours, but their menus are limited, and they do not offer delivery.

5. Investment Plan (Detailed Cost Analysis)

  • Food Truck: $40,000
  • Kitchen Equipment: $10,000
  • Permits and Licenses: $5,000
  • Initial Food Inventory: $5,000
  • Food Inventory: $2,500
  • Maintenance: $500
  • Insurance: $500
  • Marketing: $1,000
  • Miscellaneous: $1,000
  • Total Cost: Initial investment plus the first six months of operating expenses amount to $96,000.

6. Financial Forecast

Our financial data predicts that the Tasty Traveler will become profitable within the first year of operation. We expect an annual growth rate of 10% in sales for the first three years.

Our team consists of three professionals with combined expertise in culinary arts, business management, and marketing. We plan to hire two more staff to help with prep work and service during peak hours. Our team’s passion for food and commitment to quality service are key drivers of our business.

8. Marketing Plan

Our marketing strategy involves a mix of online and offline tactics to maximize our reach. We’ll leverage social media platforms to engage with our customers, post updates about our location and menu, and run promotions. Offline, we’ll participate in local food festivals and community events to create buzz and attract a wider audience.

Online Marketing:

  • Social Media: Daily updates on platforms like Instagram, Facebook, and Twitter to showcase our menu items and interact with our followers.
  • Website: An informative and easy-to-navigate website with our menu, location updates, and a blog featuring stories behind our globally inspired tacos.

Offline Marketing:

  • Food Festivals: Participating in local food festivals to gain exposure.
  • Community Events: Sponsoring local community events to increase brand visibility.
  • Flyers and Posters: Distributing flyers and putting up posters in high foot traffic areas.

We believe that our marketing plan is an integral part of the food truck business plan as it helps in getting the word out and attracting potential customers. A solid marketing strategy will also give us an edge over our competitors in the food truck and traditional restaurant market.

Tips For Creating A Successful Food Truck Business Plan

Creating a business plan is a significant step towards launching a successful food truck business. Here are some expert tips to help you get started:

1. Start with Your Business Concept Description

Before you dive into the details, you need to clearly define your food truck business concept. Describe the type of food you plan to serve, the design of the truck, and the experience you want to provide to your customers. Explain how you’ll stand out in the many food truck market and why customers would choose you over others.

2. Highlight Your Competitive Advantage

Your business plan should clearly articulate your unique selling proposition (USP). What is it that makes your food truck unique? Maybe you’re offering a unique fusion of cuisines, or perhaps your menu is entirely organic or locally sourced. Highlighting your food truck’s competitive advantage can make your business more appealing to both customers and potential investors.

3. Give Importance to Financial Projections

Your financial projections are a critical part of your business plan. They give potential investors an idea of the profitability of your business. Make sure to include detailed financial data, including startup costs, operating expenses, projected sales, and profitability analysis. Remember, food trucks cost less to start and operate compared to opening a traditional restaurant, which can be a significant advantage.

4. Use Visual Aids

Graphs, charts, and tables can make your business plan more engaging and easier to understand. Use these tools to present financial data, market analysis, and sales projections. Visual aids can help readers quickly grasp complex information.

5. Regularly Update Your Business Plan

A business plan isn’t a static document. As your business grows and evolves, your plan should, too. Regular updates can help you track your progress and make adjustments as needed. Remember, getting into the food business is a great adventure, and a dynamic business plan can help you navigate the journey successfully.

6. Seek Professional Help If Needed

If you’re having trouble with your business plan or just want a second opinion, don’t hesitate to seek professional help. Many entrepreneurs find it beneficial to consult with business advisors or use business plan software.

Despite the popularity of food trucks, success in this industry isn’t guaranteed. A robust and comprehensive food truck business plan can help set you on the path to success. Happy planning, and may your food truck business be a hit!

Frequently Asked Questions

1. what are the objectives of a food truck business plan.

A food truck business plan serves multiple objectives. It provides a roadmap for how the business will operate, offers a platform to articulate the business concept, and details financial projections. The plan also helps to identify potential challenges and strategies to overcome them. Furthermore, if you’re seeking investors or a business loan, this plan can demonstrate the viability and profitability of your business.

2. How to Write a Business Plan for a Food Truck?

Writing a food truck business plan involves several steps. Start by defining your business concept, describe your food truck menu, and analyze your target market. Then, detail your marketing and sales strategies, operational plan, and financial projections. Using a sample food truck business plan or a free business plan template can be very helpful in this process. Don’t forget to review and update your plan regularly, in case things don’t go as expected.

3. What are Some Effective Marketing Strategies for a Food Truck Business?

Effective marketing strategies for a food truck business may include leveraging social media to engage with customers, participating in local events and food festivals, offering promotions or loyalty programs, and collaborating with other local businesses. Also, consider how your menu items compete with other food trucks or restaurants in your area, and use this information to your advantage.

4. What are the Initial Costs to Start a Food Truck Business?

The initial costs to start a food truck business can vary widely, but typically include the cost of the truck itself, kitchen equipment, initial inventory, permits and licenses, insurance, and marketing costs. It’s essential to include all these factors in your financial plan to get a good idea of how much capital you’ll need.

5. How Can I Differentiate My Food Truck Business in a Saturated Market?

Differentiating your food truck in a saturated market can be challenging but it’s not impossible. Unique food offerings, superior customer service, distinctive branding, strategic location selection, and effective marketing can all help your food truck stand out.

6. What is the Most Profitable Food to Make on a Food Truck?

The profitability of food items can depend on various factors including ingredient costs, preparation time, price point, and customer demand. Typically, items with low ingredient cost, quick preparation time, and high demand tend to be more profitable. However, it’s crucial to balance profitability with providing a menu that aligns with your brand and attracts your target customers.

7. How to Start a Food Truck with No Money?

To start a food truck with no money, consider these steps:

  • Begin with a cart or stand instead of a food truck.
  • Get family and friends involved for support and resources.
  • Utilize a restaurant incubator to access shared kitchen space and equipment.

For more details, you can visit this resource:  How to Start a Food Truck Business with No Money .

Embarking on a food truck business is a great adventure filled with potential and excitement. However, it’s not without its challenges. A well-structured business plan is your compass, guiding your decisions and giving you the tools to navigate the complexities of the industry. It helps you to establish a solid foundation for your venture and prepares you to face any obstacles that come your way. Remember, the journey of creating your food truck business is just as important as the destination. So, roll up your sleeves, fire up the grill, and set the course for your food truck’s success!

As you look for ways to increase revenue for your food truck, an online ordering system is a must. Partner with Menubly to reach a variety of customers and introduce more diners to your food.

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Food Truck Business Plan

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Street Eats Food Truck

Value proposition.

Street Eats Food Truck offers high-quality, diverse, and affordable meals on-the-go. We blend creativity with culinary tradition, bringing global flavors directly to local communities, events, and private functions.

The Problem

People on the go often lack access to diverse, quality meals at affordable prices. Many food options in densely populated areas are either fast food or expensive sit-down restaurants.

The Solution

Street Eats Food Truck provides a solution by offering quality, flavorful, and affordably-priced meals directly to consumers in various locations. Our dynamic menu keeps customers interested and promotes a fun dining experience.

Target Market

Our primary target market includes busy professionals, students, and families looking for a quick and unique dining option. The secondary target market includes event organizers looking for catering services for festivals, private functions, and corporate events.

Competitors & Differentiation

Current alternatives.

  • Other food trucks
  • Fast food restaurants
  • Casual dining restaurants

Street Eats Food Truck stands out with its creative, globally-inspired menu, focus on quality ingredients, and commitment to customer service. We also leverage location flexibility, serving customers at numerous hotspot locations, events, and festivals.

Funding Needs

The estimated startup cost for the food truck, including the truck, kitchen equipment, initial food supply, permits, insurance, and marketing, is approximately $100,000.

Sales Channels

  • Street Eats Food Truck (various locations)
  • Catering for private events and festivals
  • Online orders for pick-up via the business’s website
  • Partnerships with local businesses and events

Marketing Activities

  • Social Media Campaigns
  • Local SEO and Online Advertising
  • Participation in Local Food Festivals and Events
  • Collaborations with Local Businesses for pop-up events

Financial Projections

2023: $150,000

2024: $175,000

2025: $200,000


2023: $110,000

2024: $120,000

2025: $130,000

2023: $40,000

2024: $55,000

2025: $70,000

  • Obtain necessary permits and licenses — July 1, 2023
  • Purchase and outfit the food truck — August 1, 2023
  • Launch website and social media accounts — September 1, 2023
  • Open for business — October 1, 2023
  • Cater first private event — November 1, 2023
  • Participate in a local food festival — May 1, 2024

Team and Key Roles


Responsible for daily operations, menu creation, customer service, and event coordination.

Prepares the food, ensures quality control, maintains cleanliness and food safety standards.

Part-time Staff

Assists during peak hours and large events, helps with food preparation, customer service, and cleanup.

Partnerships & Resources

The purpose of these partnerships is to increase visibility, reach more customers, and create a thriving food truck business.

Local Suppliers

Partnerships with local food suppliers ensure fresh and quality ingredients, support local economy, and can potentially attract customers interested in locally-sourced food.

Event Organizers

Collaborations with local event organizers can provide access to large audiences at festivals, concerts, and private functions.

Local Businesses

Partnering with local businesses for pop-up events can attract their customers and provide mutual benefits.

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How to Write a Food Truck Business Plan: Thrive Your Food Truck Business

  • Business Plan Food Truck Business Plan
  • Why It is Time to Start Food Truck Business

Executive Summary

  • Business Overview

Management Team

Financial highlights, food truck products, industry analysis, customer analysis, competitive analysis, competitive advantage, operations plan, how foodiv helps run your food truck startup.

  • October 14, 2022

Quick Summary: Want to start a food truck business? It’s a fantastic initiative, and with a little and the right effort, you can make it a super successful business. But, do you know any successful business starts with a plan, and you need to take the proper steps, make informed decisions, and dedication to turning your initiatives into an ever-growing business? And, in business, everything begins with a plan. A food truck business plan is the first right step that will decide the future of your business. So, we have made all your effort to bring you a perfect business plan template for your food truck. Let’s explore;

With USD 5.78 Billion market size worldwide , a food truck is the most lucrative business today with minimum investment. And, with the support of technology solutions, the business can achieve unbeatable success in no time.

So, if you want to start this food truck business, you have made an excellent choice, though you need to take every step carefully to make it a successful business. First, you need to begin with making a food truck business plan so you validate your idea, get appropriate funding, have the right, and understand your market.

In this article, we have suggested the best food truck business plan template to help you get the best start. Bust, we also suggested a few requisites that you should know. So, here we go;

Know If It is the Right Time to Start a Food Truck Business

Before you jump to explore a food truck business plan sample, find out if this is the right choice for you. Here’s how you can dig it out.

Your Experience and Knowledge About the Food Truck Business

According to experts, there is a lot of research to be done before diving into the food truck world. People need to read books and articles on profitable firms for hours online. Visit “food truck markets” to observe the flow of traffic and speak to business owners. More than that, you can even do a job to gain some experience.

Determine how many other food trucks serve the cuisine you plan to do. Is there a place for your sandwich truck in the commercial district? Find the locations, and visit them. Before making a choice, try to learn as much as possible.

Like any other firm, you’ll need to come up with a business strategy, secure startup capital, and take care of all the associated administrative duties.

Interested in Upgrading your Food Truck Business to Online Food Ordering?

Food Truck Business Plan Template

The difficulties and risks of starting a street food business are similar to those of other startup ventures. But before you open the window and begin slinging sandwiches (or tacos, or barbecue, or…), food trucks have specific issues to address.

You might wish to use our helpful business plan template to take notes or scribble down your creative ideas as they occur. Additionally, Natalie Basile and Mikey Wheeler-Johnson of Eats Amoré Mobile Italian Cuisine, who have extensive experience operating food trucks, were interviewed. Their knowledge and expertise are shared throughout this guide.

Despite the fact that this is the first section of your business plan, you should write it last. Get things in order first because your executive summary will include all the highlights from the rest of your business plan.

When writing this part, keep your audience in mind. This summary can be quick and dirty if you’re creating a business strategy for yourself in order to stay motivated, organized, and goal-focused.

Your executive summary should emphasize profitability, dependability, and expertise in order to make your food truck seem like a sure thing if your business plan’s goal is to get a bank loan.

While it’s crucial to highlight the distinctive features of your food service model, spend a lot of time demonstrating that you also comprehend the challenges of managing a small business.

Business Overview / Company Overview

Explain the specifics of your business in this area of your food truck business plan. Then, briefly describe your food truck business and explain how it will be a helpful expansion of the current market. In essence, this is where you can go into more detail about the subjects you briefly touched on in the executive summary.

As you going to create your food truck company description, keep the following in mind: Which type of food truck—a truck, trailer, or food cart—will it be?

  • Why choose a food truck over a traditional restaurant?
  • Do you intend to cook in the truck or at a commissary?
  • How will the cuisine you offer compete with the offerings of the restaurants or food trucks that already exist in your target area?
  • Will you have a physical food truck business, or will you sell online also?
  • Will you need an online food ordering system, website, or app?

The next phase in your food truck business plan is outlining your organization and management plan. However, explaining your organization and management structure might not seem crucial if you want to start a food truck with two employees.

However, defining roles upfront might help you avoid confusion as your company expands and changes. This section should include a thorough description of your management team, details regarding the ownership of your business, the pay and benefits you’ll provide to your employees, and prospects for career advancement within your company.

Making a chart that displays your company’s organizational structure is a terrific way to demonstrate that everything is taken care of, from the food truck kitchen cooks to the accountant.

Did you know the Online Food Ordering System can help take orders online and customers can place orders using the digital QR code menu? Want to understand it in detail? Contact Us, Now

Ownership details

Legal framework (Do you intend to form a partnership? (Are you an individual?

  • Names in full of the owners
  • The proportion of the business that each owner owns Ownership type (sole proprietorship, partnership, limited liability partnership, etc.)
  • Data regarding stocks
  • Your management team’s individual profiles:
  • Names of the team members
  • Job description and principal duties of each member
  • Educational background of the team
  • Experience and abilities that are crucial to the success of your business Salary

Success Factors/ Create User Persona

You’ll describe your ideal client in this section of your food truck business plan. Who lives there? What is their age? Which cuisines do they enjoy? How much money do they have available? Since every city and area is unique, you’ll need to conduct extensive demographic research to fill up this part. After that, incorporate it into your menu and pricing.

Your company, like most others, will probably succeed or fail based on the quality of your financial plan. However, you must be aware of the amount of money coming in and leaving and how those figures are expected to alter in the future. So make sure to sift through your potential balance sheet to comprehend how profits and costs will impact your business fully.

  • Gain margin
  • Added expenses

You have the chance to describe your imaginative culinary vision in this part, so keep in mind that there are some restrictions and things to take into account when it comes to the food that comes out of your truck.

Food needs to be convenient to eat in a range of situations.

Keep it simple: while you might be able to create sophisticated individual items, it might be challenging or impossible to offer an extensive, complex menu with a finite amount of room, personnel, equipment, and storage.

Try to meet a need in your community. For example, make som tam rather than a Margherita pie if there are currently a number of pizza vendors but no Thai restaurants nearby.

Go out and research the local food truck scene to get a sense of what they are selling and what are the most beneficial products.

Your food truck business plan’s market analysis part is where you’ll explain and go into detail about how you’ll fit into the current market. Before writing this section, it’s crucial to conduct thorough research on opening a food truck business so that you can support your assertions with credible research.

  • Include the following topics in your section on food truck market analysis:
  • Describe the food sector, taking into account the most important consumer groups, growth rate, and current developments.
  • Identify your target market’s age group, region, socioeconomic level, and other important demographic details.
  • Determine your target market’s wants and any seasonal trends that may have an impact on your organization.
  • Establish the size and potential expansion of your target market

A company’s business strategy or marketing plan must include a section on customer analysis (also known as customer profile). It names the target audience, determines their wants, and then describes how the product satisfies those needs.

Let’s take a look at the many sorts of data that are typically used in this kind of research, as there are many different methods for practical competitor analysis.

There are a few key components you should make sure to include while doing a high-level competitive analysis about competitors’ market positioning, such as:

  • Who are the intended clients they target?
  • What makes their company and products distinct
  • Key characteristics or advantages they emphasize in sales materials
  • Prices for goods across a number of markets
  • How and the way they handle shipping;
  • How much money or venture capital have they gotten?

Its competitive advantage is the combination of marketing components that distinguishes your company from the competition. It’s about the distinctive advantage clients receive from doing business with you.

Marketing Plan

Your food truck marketing plan is no different from a restaurant marketing plan . It should include particular techniques to draw in your target demographic as well as a description of your overall marketing approach. Your food truck marketing plan should also contain strategies for enhancing client loyalty and repeat business.

Here are some of the practical food truck marketing tips you try explaining in your food truck business plan.

  • How will you outdo other food trucks in your neighborhood?
  • Will you undercut the prices of your rivals?
  • Will you present a novel product to the market?
  • How do you plan to expand your company?
  • Will you bring on more staff?
  • Are you going to buy more food trucks?
  • Will you broaden the region that your truck covers?
  • How will your products be distributed?
  • Will your truck be your only point of sale?
  • Will you go to festivals or fairs with food trucks?
  • How will you connect with your audience?
  • Will you run advertisements in print, radio, or outdoor billboard media?
  • You will establish a significant social media presence using Facebook, Twitter, Instagram, or TikTok.
  • Will you give loyal consumers extra benefits or discounts?

The daily operations of your food truck business, including the location of your truck, your menu, and your crew, are described in the operations plan. In addition, a summary of your procurement strategy for your food truck’s supplies and equipment should be included.

Supply Chain

To sell food, you need ingredients. Where will you find them, though? Let’s examine your choices.

Your facility is your truck. Thus, give significant consideration to the type of vehicle you want to purchase.

Production potential

How long does it typically take to prepare a dish from your menu? This is a crucial factor that could reduce the number of clients you can serve each day.

Must Read: How to Write a Restaurant Business Plan

Well, we can help in many ways: First, we help you with a best-in-class online food ordering system . The system will offer you a centralized ordering system through which you can take orders online and manage the process smoothly. Second, the system comes with a QR code menu system so your customers can place orders after selecting the menu. The process takes all the stress out so you can stay focused on the core business objective.

Final Thoughts

Starting a food truck business is not a big deal; anyone can do this. But, creating a successful one requires brainstorming at the initial stage. A food truck business plan is just a step forward; you have plenty of other things to do, and implementation of your plan is the primary one. We have suggested the business plan for your food truck business, though we are here to help you with all your needs, whether it is consultation for integrating a SaaS-based online food ordering system. Let’s connect today.

Frequently Asked Questions about Food Truck Business Plan

Is a food truck a good business.

Yes, the food truck business is the best choice for people looking to make good money with less investment. This business can help you with $500,000 in revenue a year, with startup costs of around $40,000 – $50,000.

What type of food trucks are most profitable?

It depends on the region and the popularity of the food. For example, if you are starting a food truck business in the USA, the following food truck items can be the best choice;

  • Regional street food
  • Coffee Trucks
  • Smoothie / Healthy Drink
  • Grilled cheese sandwiches
  • Ice cream and soft serve

You can create a list of items you want to sell in the food truck business plan template above.

How much can you invest in a food truck?

If you are investing in a food truck in India, you might have to spend around 10 lakhs to 20 lakhs, while starting a food truck business in the USA will cost you about $40 to $50K.

What Are the Main Sources of Revenues and Expenses for a Food Truck Business?

Depending on the food and beverages sales, you can gain revenue, though you can consider an online food ordering facility to make the most out of your food truck business.

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  • B&B Burgers

White Rabbit

erwin restaurant

Erwin is a seafood restaurant that occupies 2 floors of the building located at the bank of the Moscow River. That’s just steps away from the Radisson Royal Hotel. Erwin has 230 seats inside plus a large summer verandah making it possible to seat almost 400 guests during summer months.

They use local seafood products to prepare most of the dishes you'll find on the restaurant's menu. That's the main reason why a meal at Erwin can fit almost any budget. You can order a portion of local whitefish fillet for 580 Rubles or you can go with the King Crab from Murmansk that costs 9000 a piece. I can tell you that it’s a pretty big crab weighting almost 3 kilos (about 6 pounds)!

Same thing with the drinks. You can order a bottle of some Spanish red wine for 3600 Rubles (about $100) or 2007 Brunello di Montalcino Tenuta Nuova for 15600 Rubles (about $260).

Other dishes on the menu worth mentioning are all kinds of tartars and salads, seafood pastas, Russian and Pan Asian fish soups, several kinds of caviar.

best restaurants in moscow

B&B Burgers

The first B&B Burgers restaurant was opened in 2014. Later it has managed to expand into a chain that currently operates 12 restaurants in Moscow. The menu of B&B Burgers includes 9 kinds of burgers, ribs and several kinds of sandwiches. All burgers are priced at 380 Rubles (about 6usd). Double burgers will cost you additional 150 rubles (about 2usd).

novikov farsh restaurant

Farsh is another burger chain that was started in Moscow several years ago. Novikov Group - the company that owns Farsh have been in the restaurant and food business for decades as opposed to other similar places opened by younger entrepreneurs.

At the moment there are 8 Farsh restaurants in Moscow. The anchor restaurant is located near The St. Regis hotel on Nikolskata street. All of the items on their menu are made from local products. Classic cheese burgers cost 250 Rubles (about 4usd). The menu also includes several kinds of craft beer.

white rabbit moscow

That’s actually the only restaurant in Moscow and in the whole Russia that has managed to appear in The World’s 50 Best Restaurants list for 3 years in a row. It is listed on the 23rd position after the Quintonil restaurant located in Mexico City and Amber in Honk Kong.

White Rabbit is known for its signature cuisine that is focused around classic European dishes with a slight Russian touch. They serve traditional Russian borscht soup with “baked beans, fried crucians and sour cream”. They have cutlets made of boar meat served with “puree of celery root and rowan jelly”. Most of the menu items look interesting and delicious.

The restaurant is located in the center of Moscow on the 16th floor of Smolensky Passage department store. This makes it a great observation point of the city.

gorynich restaurant

Gorynich Restaurant

You'll finds lots of barbecue and grill dishes on the menu of Gorynich restaurant located near the Tsvetnoy Boulevard shopping center. There is a huge grill that they use to make most of their dishes placed inside the main hall. It was shipped here from Italy. There are also many vegetarian dishes marked with a green leaf on the menu.

Gornich serves excellent breakfasts every day from 8:00 in the morning till noon. Breakfast menu includes pancakes, omelets, burgers and several kinds of soup.

The seafood section of the menu has a number of decent options as well. Checkout their crab phalanges, tiger prawns and salmon fillet.

pinch restaurant moscow

Pinch is located in the heart of one of the most upscale districts of Moscow called Patriarch Ponds (Patriki as locals call it). The area became especially famous after it was mentioned in several scenes that took place in Master and Margarita novel written by Bulgakov. Today Patriki has lots of nice bars and restaurants that attract locals and foreign tourists.

Pinch is a gastropub famous for its open kitchen and unique author's menu compiled by Italian chef. It gets really packed and loud during weekend evenings, so make sure to make your reservation in advance.

Moscow Restaurants

Wine & Crab has an extensive list of dishes made from several kinds of crab shipped here directly from the Russian Far East . The most popular kinds include Blue King Crab, Spiny and Hairy crab.

Checkout their "Russian Pelmeni" with crab for 620Rubles (10usd). These are very delicious, so as the crab cakes that cost 750 Rubles per portion (about 12usd). One of the local sommeliers can help you pick your perfect wine from more than 600 bottles available on the wine list.

The restaurant is located in the basement of Teatralny Proezd – Moscow’s high fashion shopping street with all the high end designer brand boutiques.

best moscow restaurants

Boston Seafood & Bar

This is an excellent seafood restaurant chain that has two locations. The first one was opened in the new business district of the Moscow located near Belorusskaya subway station. The second one is located on Paveletskaya station inside the business center close to the Courtyard Moscow hotel.

Both of the restaurants have modern bright interiors with lots of light , high ceilings and wooden furniture. Local menu is very extensive and has all kinds of dishes made of fish, crab and shrimp including Boston chowder and crab cakes. They also have several kinds of beer that they serve in large bottles.

valenok restaurant

Valenok is owned and operated by Alexander Novikov one of the pioneers of the Moscow restaurant scene. Located on Tsvetnoy Boulevard, it has a large sitting area with an open kitchen. Outside there is a large summer verandah.

The cuisine is mixed and focused around the local ingredients. This allows to keep the menu prices at a reasonable level. What’s remarkable about Valenok is that on weekend evenings it turns into a night club packed with lots of beautiful Russian women. The music inside sucks but the girls look really nice:)

cafe pushkin moscow

Café Pushkin is an award winning restaurant that specializes on Russian cuisine and attracts a lot of customers from all over the world. It was opened in 1999 and still remains one of the major attraction points on the Moscow restaurants scene.

Pushkin’s menu has an extensive list of dishes ranging from caviar to pirozhki, borsch and Russian sterlet. You’ll like its 19th century classic dark interior design with tall ceilings. The restaurant is located near Pushkin subway station on beautiful Tverskoy Boulevard.

dr. zhivago

Basically it’s probably the only rival of Pushkin restaurant that also focuses on Russian cuisine. It also occupies one of the best central locations in the city - opposite Red Square inside the 5 start National Hotel. Its menu has lots of Russian dishes that include pelmeni, caviar, borscht, blini and ukha.

The main difference between the two restaurants is interior design. Dr. Zhivago’s interiors are really bright and meant to resemble Soviet era. Inside there are lots of white and red colors. The waiters have red stars printed on their uniforms.

voronezh restaurant moscow

Voronezh has an excellent location on Prechistenka street , opposite the Cathedral of Christ the Saviour. It combines a meat restaurant located on top floor and a bistro where you can have a quick meal or make an order "to go" located on the first floor. Most of the menu items include all kinds of steaks and ribs. The fish section is smaller and includes 5 kinds of oysters, crabs and sea urchins.

All of the dishes are made from the local products that are shipped directly from a number of local farms located in the Russian countryside.

novikov restaurant in moscow

Ryby Net (No Fish)

Rybi Net is translated from Russian as No Fish. So it’s a steak house located inside The St. Regis hotel on Nikolskata street minutes away from the Red Square. Ryby Net is part of the famous Novikov restaurants company. The restaurant has a modern expensive interior with a large open kitchen.

Some of the best items I can mention are “Prime filet mignon” and “Veal pelmeni”. All dishes at Rybi Net are made from local products. During weekend evenings the place gets really packed and the music played in the background becomes a little louder.

top moscow restaurants

Chicago Prime Steak House

This is a good quality premium steak house located close to Tverskaya subway station. The interior design of Chicago Prime Steak House looks so much like steak houses of the same class in US.

Leather couches, white tablecloths, furniture made of massive red wood as well as photos on the walls make you think like you have teleported to Morton’s. The menu includes all kinds of steaks and some fish dishes. The Clam Chowder was really good. All dishes are made from the locally farmed products.

Burger Heroes moscow

It all started with the food truck that the co-owners of Burger Heroes brought to Moscow from Germany in 2014. The idea was to start cooking and selling sandwiches at various food festivals around the city.

One year after the start they were able to open their first burger restaurant. It was a small place in the center of Moscow with half of the space taken by the open kitchen. Their creative approach to making good quality burgers combined with reasonable prices allowed them to grow their business into a chain.

Today there are 8 Burger Hero restaurants in Moscow and they plan to expand to other regions of Russia. In 2016 Burger Heroes received the “Best Moscow Burger” award based on the votes of the readers of Afisha Daily magazine.

Their classic burgers are priced at 280 Rubles (about 5usd) and their gourmet burgers prices range from 330 to 380 Rubles (about 7usd);

More Restaurants in Moscow

Steyk Khaus Bison "Butcher"

Butcher Steak House (formerly known as Bison) is a quality steak house chain that has 6 restaurants in Moscow. Four of these restaurants are located in the central part of the city. Comfortable interiors include brick walls and leather couches.


The flagship Probka on Tsvetnoy boulevard is the only restaurant opened by Aram Mnatsakanov in Moscow. In St. Petersburg which is his home town he owns 9 restaurants that specialize on Italian cuisine.


The restaurant holds the name of it’s chef and co-owner Uilliam Lamberti, who has been working on the Moscow restaurants scene since 1996.

Mr. Lamberti initially arrived to Moscow to work with one of the local restaurateurs on a number of dining venues. Today he is the brand chef of 2 restaurants managed by Ginza Group.

Bar Luch

The building where Luch is located was constructed before revolution and during soviet times belonged to electro-lamp production plant. The renovated building has tall ceilings, one of the longest bar tables in town, restaurant and a beautiful summer veranda.

Dr Zhivago

Dr. Zhivago is one of the newer restaurants with Russian cuisine opened by Alexander Rapoport who is the man behind a number of other well-known restaurants in the city that include Kitayskaya Gramota, Meat club and Black Thai.

In 2014 Alexander was awarded his Restaurateur of the Year title by GQ Russia.

Boston Seafood & Bar

Boston Seafood & Bar restaurant in Moscow was opened by the two owners of Torro Grill steak house chain. In fact Boston Seafood & Bar is located just across the road from the flagship Torro Grill restaurant near Belorusskaya subway station.

La Bottega Siciliana

La Bottega Siciliana was opened by the company that owns and operates two well-known restaurants with Italian cuisine in Moscow - Semifreddo Mulinazzo and Academiya.

La Bottega Siciliana is managed by Nino Graziano who has been in charge of the kitchen at Semifredo Mulinazzo for more than 10 years!

Food Market 21

Food Market 21 is a food court located on New Arbat. The place has more than 20 food joints. There are all types of dishes and cuisines you can find here: Russian dishes, Italian pizza, burgers, Mexican tacos, Pan Asian soups and pasta, Greek gyros, Belgian waffles, American burgers and hot dogs, Caucasian pies, select Turkish and Jewish dishes.


The main attraction of Ugolek is its open kitchen with 6 cast iron stoves used to prepare various kinds of meat dishes.

Interiors of the restaurant feature brick walls, tall windows and custom made wooden furniture. The windows are kept open during warm summer months transforming the main hall of Ugolek into a large verandah.


Chips combines a restaurant and a bar lounge located in the heart of Moscow, close to TSUM department store, Bolshoy Theater and a number of upscale hotels. During summer they open a large summer verandah located on top of the building.

Torro Grill Belorusskaya

Sixty restaurant is located on the 62nd floor of Federation Tower in the modern “City” business district. “Moscow City” is well known for its skyscrapers that symbolize new Russia. It is definitely one of the best restaurants with a view and the highest dining venue in Europe.


Prichal is one of the upscale restaurants in Moscow located in the famous Rublevka area 12 kilometers outside city center.

On summer weekends this place gets really packed with wealthy locals and the restaurant's parking lot gets filled with the latest models of high end autos like Bentleys and Maseratis.

White Rabbit

China News was opened by a native Russian that has managed to gain recognition both from locals as well as Chinese community that resides in the city. China News focuses on authentic Chinese cuisine that includes various types of dumplings (240-280 Rubles), noodles (220-620 Rubles), wok, BBQ dishes, soups and numerous other dishes all at reasonable prices.

Cafe Pushkin

Pushkin restaurant was opened in the late 1990s. It was named after the famous Russian writer recognized all over the world. The restaurant is located in a 19th century mansion in the heart of the city. Today it is famous both among locals as well foreign businessmen visiting Moscow from all over the world.


Bistrot restaurant located in Moscow was created in close cooperation with Davido Vaiani who is the owner of original Bistrot located in Forte dei Marmi, Italy.

Sem Pyatnits (Seven Fridays)

Seven Fridays is located inside a historical Moscow mansion built in the beginning of the 20th century. Inside, the restaurant features pre-revolutionary interiors made up of 6 rooms filled with antique furniture: English, German, Spanish, Italian, French and Russian rooms.

Vogue Cafe

Vogue Café is a trendy restaurant in the premium location. The restaurant is located in the heart of Moscow’s high end shopping area close to TSUM department store and Ararat Park Hyatt Moscow hotel. So, productive shopping can be completed with a nice lunch.

Elarji Restaurant

Aist is one of the oldest higher class restaurants in Moscow. This place is managed by the famous Novikov Group and includes three levels. The first one has a lounge area with comfortable couches. On weekend evenings they invite DJs that spin stylish electronic music there creating pre-party atmosphere.

El Gaucho

El Gaucho is a small chain of high class steak houses that serve some of the best meat dishes in town. Tenderloin, Rib eye and other fine cuts of select beef are shipped here from the United States, Australia, New Zealand, Argentina and other countries.


The first Nobu restaurant was opened in 1994 in New York by Japanese chef Nobu Matsuhisa and the famous Hollywood actor Robert Deniro. Success of the New York venue started expansion of Nobu to capitals around the world including London, Tokyo, Miami, Los Angeles and many other.

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Russian Federation

  • Created by Luigi CASTORINA , last modified on 30 May, 2023

Source: World Tourism Organization UNWTO

business plan food truck belgique


Source: Federal Agency for Tourism -

Restriction of entry to the territory of the Russian Federation

According to the Decree of the Government of the Russian Federation №635-R of March 16, 2020 for the purpose of ensuring state security, protecting public health and non-proliferation of a new coronavirus infection entry to the territory of the Russian Federation is restricted until further notice. 

List of countries with which Russian Federation resumes international air service:

the United Kingdom

United Arab Emirates

Saudi Arabia

Tanzania (suspended till June 21)

Turkey (suspended till June 21)


Visas   of all categories shall be issued only to citizens of these countries, as well as to persons who have a residence permit or any other document proving the right of permanent residence. 

Entry to the Russian Federation of foreign citizens of other countries, as well as stateless persons, is restricted until further notice. The issuance of tourist visas, including visas in the form of an electronic document, has also been temporarily suspended.

Tour operators operating in the field of international inbound tourism, in the current situation, are able to postpone the dates of travel of foreign tourists with their consent.

List   of countries with which Russian Federation resumes international air service:

North Macedonia

Tanzania (suspended till July 19)

Visas of all categories shall be issued only to citizens of these countries, as well as to persons who have a residence permit or any other document proving the right of permanent residence. 

Air transport

The  State Register of  Civil Aviation Airfields and Heliports of the Russian Federation contains 247 facilities including 77 int ernational airfields with open border crossing points.

The busiest airports of Russia by passenger traffic:

1)        Sheremetyevo   (Moscow) SVO/UUEE

2)        Domodedovo   (Moscow) DME/UUDD

3)        Vnukovo   (Moscow) VKO/UUWW

4)        Pulkovo   (Saint Petersburg) LED/ULLI

5)        Sochi   (Sochi) AER/URSS

6)        Tolmachevo   (Novosibirsk) OVB/UNNT

7)        Koltsovo   (Yekaterinburg) SVX/USSS

8)        Simferopol   (Simferopol) SIP/UKFF

More than a half of all international and domestic passenger traffic is handled by 5 Russian airlines:

1)        Aeroflot Russian Airlines

2)        S7 Airlines

3)        Rossiya Airlines

4)        UTair

5)        Pobeda

Key performance indicators of Russian airlines, including   statistical information , are regularly published by the   Federal Air Transport Agency .

Rail transport

The largest operator of the railway network engaged in passenger transportation in Russia is   Russian Railways   Joint Stock Company. This type of transport is the most popular and most affordable for travelling within the country. The length of operated railways is 85.3 thousand kilometers. Russian Railways JSC is positioned in the world top three leading railroad companies.

Currently, most railway passengers in Russia travel on suburban and intraurban trains. In Russia, there are several dozens of suburban passenger companies, most of which are subsidiaries of Russian Railways JSC.

Intermodal passenger transportation between Moscow downtown and the three airports of the Moscow aviation hub (Sheremetyevo, Domodedovo and Vnukovo) is carried out by   Aeroexpress LLC .

There is a regular train service to the countries in Europe and Asia:

1)    Austria (stations on the route of the train Moscow _ Nice)

2)    Germany (Moscow – Berlin)

3)    China (Moscow– Beijing, Grodekovo – Sujfjen'hje, Chita – Manchuria)

4)    Poland (Moscow – Warsaw)

5)    Finland (Moscow – Helsinki, Saint Petersburg – Helsinki)

6)    France (Moscow – Paris, Moscow – Nice)

7)    Czech Republic (Moscow – Prague, Saint Petersburg – Prague)

8) Estonia (Moscow – Tallinn)

9) Italy (stations on the route of the train Moscow – Nice)

10) Latvia (Moscow – Riga)

11) Lithuania (Moscow – Vilnius, Saint-Petersburg – Vilnius, Adler – Vilnius, Chelyabinsk – Vilnius)

12) Mongolia (Moscow – Ulanbaator, Irkutsk – Ulanbaator)

13) North Korea (Moscow – Pyongyang, Moscow – Tumangan, Khabarovsk – Pyongyang, Ussuriysk – Tumangan)

Train tickets can be purchased on the official   website   of Russian Railways. You can see more detailed information about the routes via   the link . 

Public transport

Urban ground transport in Russia includes buses, trams, trolleybuses, minibuses, and other vehicles. The bus is the most popular transport used by over 11 billion passengers a year, trams and trolleybuses are used by a significantly lesser number of passengers totaling an average of 2 billion passengers a year.

Municipal enterprises usually act as urban ground transport operators in urban areas.

Mosgortrans State Unitary Enterprise   is the urban ground transport operator in Moscow.

There is a taxi service in all major Russian cities. Passenger taxis must have a permit (license) to carry passengers and baggage.

The largest online taxi booking services in Russia are

1)        Yandex.Taxi

2)        Gett Taxi

3)        Uber

About 3.5 billion passengers annually use the metro in Russia. There is a metro in seven cities:

1)        Moscow

2)        Saint Petersburg

3)        Nizhniy Novgorod

4)        Novosibirsk

5)       Samara

6)        Ekaterinburg

7)        Kazan

The Moscow Metro is the fifth in the world in terms of passenger traffic after Beijing, Tokyo, Seoul, and Shanghai. Many stations of the Moscow Metro are considered as monuments of architecture.

Water transport

The length of operated inland waterways in Russia is about 100 thousand kilometers. Maritime transport is mainly used for cargo transportation. River transport in Russia is mainly concentrated in the Volga-Kama basin. The main centers of traveling on inland waterways are Moscow, Saint Petersburg, Nizhny Novgorod and Samara, where the major part of the cruise fleet and tour operators who specialize in these forms of tourist services is concentrated.

The leading river cruise companies are members of   River Alliance .

Further Information:

Source: WCO/Federal Customs Service

1. Measures aiming to Facilitate the Cross-border Movement of Relief and Essential Supplies

1.1.  The Federal Customs Service of Russia has established green lanes to ensure fast clearance of food, relief and essential supplies. Extra priority is provided to processing of any goods relating to the fight against the COVID-19 pandemic. For imported relief and essential supplies, green lanes are provided to minimize the clearance time.

1.2. To Customs authorities there was sent a special instruction based on risk management not to apply additional forms of customs control where customs inspections are not obligatory or necessary.

1.3. The Federal Customs Service of Russia has introduced significant facilitative measures concerning requirements of compliance to technical regulations and sanitary standards during COVID 19 pandemic.

1.4. Facilitation measures and aimed at the security and supporting continuity of the relief consignments on the basis of a list of essential items (sanitary products, medical devices/equipment and food). The Federal Customs Service of Russia  has priorit ized the clearance of relief consignments at the border crossing points: - pre-arrival processing of the Goods declaration and release of the goods upon arrival has been provided; - priority documents and information submission by the customs authority has been guaranteed.

Ultimately, customs clearance has been completely prioritized for relief goods in terms of COVID-19 pandemic countermeasures.

2. Measures aiming at Supporting the Economy and Sustaining Supply Chain Continuity

2.1. The Customs authorities adopted a decision concerning the import duties and VAT exemption on imported goods targeted to combat the effects of the COVID-19 pandemic (protective equipment, testing kits or medical devices such as ventilators). The Federal Customs Service of Russia has introduced temporary tax relief measures such as lowering of import customs duties on medical supplies, sanitary products, testing kits, protective and medical equipment etc.

2.2. Moreover, there has been introduced temporary tax relief measures such as lowering of value-added tax on food (vegetables, rye, rice, buckwheat, child nutrition etc.).

2.3. To guarantee the supply chain continuity The Federal Customs Service of Russia has introduced several measures. There have been introduced certain facilitation measures to speed up the customs clearance and subsequent procedures for goods in transit. The local customs authorities have designated priority entry for vehicles in customs control zone and priority lanes for freight transport.

To tackle the virus outbreak and to suggest a rapid response in case of the interruption of the supply chain there has been held a daily monitoring and analysis of the clearance of: - relief consignments on the basis of a list of essential items - anti-epidemic supplies - food and goods such as water

Likewise, there has been held a daily monitoring of the freight transport quantity and occurrence of queues at border crossings across the country.

3. Measures aiming at Protecting Customs administrations’ Staff

3.1. Customs authorities were instructed to have their staff working in shifts in order to prevent spreading of the COVID-19 pandemic. The Customs Administration took strict measures for protection, based on social distancing principles. All non-first line officers work from home. Field customs officers have reduced staff numbers to minimize interaction.

3.2. Personal protective equipment is distributed among staff (masks, gloves, antiseptic agents, etc.)

4. Measures aiming at Protecting Society

4.1. There have been introduced certain facilitation measures to ease the movement of medical personnel across borders. The customs authorities responsible for receiving, registration and release of goods declarations, have organized internal distribution of goods declarations among staff for imported essential goods in order of priority.

5. Other Measures

5.1. According to Government decision more than 90% of all on-site customs inspections were cancelled (as of 06/05/2020). FCS Russia conducts on-site customs inspections that are based only on information about significant violation of legislation.

Further information:

Remarks from the International Road Transport Union

Poland-Belarus: Update on border regulations and processes

Poland - Belarus - Russia

The Ministry of the Interior and Administration of the Republic of Poland has announced that Poland will suspend freight movements through its border crossings points with Belarus for freight vehicles registered in Belarus or Russia.

The new regulation is applicable to all types of freight vehicles registered in Belarus or Russia, including trucks, lorries, trailers, semitrailers, etc.

This regulation enters into force as of 1 June 2023 and will remain in effect until further notice.

Source: Ministry of the Interior and Administration of the Republic of Poland


Russia: ban on foreign transport entry and transit (extension of the ban and changes to the list of exemption

With reference to   IRU’s Flash Info dated 4 October 2022 , kindly be informed that the Russian Government has issued a Regulation No.2466 dated 28 December 2022. This document notably extends the ban on foreign transport entry and transit   until 30 June 2023. Also, it specifies that the Regulation shall not be applicable in the following cases of cross-border transportation: 1. postal items 2. diplomatic pouch and consular valise 3. humanitarian aid 4. goods entering through the Belarusian-Russian border 5. goods in trailers and semitrailers registered in foreign states towed by trucks registered in Russia or Belarus In addition, the list of exempted goods in Annex 1 of the Regulation has been changed and shortened; for goods taken off the exemptions list, a trailer swap/trans-shipment procedure is now required. Regulation No.2466, dated 28 December 2022, will enter into force on 1 January 2023, however application of the updated list of exempted goods in Annex 1 of the Regulation will start as of 10 January 2023. The original text of Regulation No.2466, dated 28 December 2022, is published   here . Source: Government of the Russian Federation


Russia: ban on foreign transport entry and transit

04.10.2022 | Goods

The Russian Government has issued Regulation No. 1728 dated 30 September 2022 imposing a ban on certain foreign freight vehicles owned by foreign transport operators and registered in foreign states to undertake road transport operations on Russian territory.   The ban covers all types of road transport operations: bilateral, transit and to/from third countries.

The impacted foreign states are EU member states, the UK, Norway, and Ukraine.

The following exemptions apply:

1. Foreign freight vehicles owned by foreign transport operators and registered in foreign states, which were on Russian territory on the date this Regulation entered into force, providing they exit Russia within 7 (seven) days from the date of the Regulation entering into force,

2. Transit road transport freight operations with the purpose of returning to the country of registration, provided freight vehicles owned by foreign transport operators and registered in foreign states enter and exit Russia within 7 (seven) days from the date of the Regulation entering into force,

3. International road transport operations of postal items,

4. International road transport operations of goods included in the list of derogations in the Annex in attachment (available for download when opening the Flash Info),

5. International road transport operations performed from the territory of foreign states into the territory of the Kaliningrad region, and vice versa,

6. Transhipment of goods to Russian or Belarusian vehicles, provided these transport operators have permits for the preceding and/or subsequent leg, if relevant, and vice versa,7. Trailer/semitrailer swap to Russian or Belarusian vehicles, provided these transport operators have permits for the preceding and/or subsequent leg, if relevant, and vice versa.

For scenarios described in points 4-7 above, the amount of fuel in the tanks of foreign freight vehicles exiting Russia must not exceed 200 litres.

For scenarios described in points 6 and 7 above, swap and transhipment are allowed only in designated customs controlled areas located in: • Kaliningrad region (all municipal districts), • Leningrad region (Vyborg municipal district, Kingisepp municipal district), • Murmansk region (the city of Murmansk, Pechengky municipal district, Kolsky district, Kandalaksha district), • Pskov region (the city of Pskov, Sebezh district, Pechora district, Pytalovsky district), • Republic of Karelia (Kostomuksha urban district, Lakhdenpokhsky district, Loukhsky district, Sortavalsky district), • St. Petersburg.

The ban will enter into force on 10 October 2022 and remain in effect till 31 December 2022.

The original text of the Regulation No. 1728 dated of 30 September 2022 is published   here .

Source: Government of Russian Federation


EU- Belarus / Russia

Road transport operators continuing operations from the EU into Belarus, Russia and beyond into the Eurasian Economic Union (EAEU) are currently facing long waiting times at borders, with waiting times reaching one week or more. One reason for delays is insufficient customs guarantees from national providers who, in some cases, are unable to release their activated guarantees until the goods being transported have left EU territory.

IRU reminds transport operators that the TIR system does not face this issue and is able to provide a seamless internationally recognised customs guarantee for transporting goods across these borders. TIR has high safety and security standards, and also therefore aids compliance with relevant trade sanctions on types of goods.

Source: IRU, Latvijas and other IRU members


COVID-19 Update: two border-crossing points resuming operations

China - Russia - Mongolia

Two Chinese border-crossing points have resumed their activities in January 2022:

- Manzhouli BCP - between China and Russia is open since 14 January. Around 50 trucks are entering and leaving China per day at this stage,

- Erenhot BCP - between China and Mongolia is partially open since 11 January. Only export cargos from China to Mongolia are currently accepted. Around 30 trucks are leaving China per day at this stage.

Sources: Manzhouli government, Manzhouli Customs, Erenhot government, Erenhot Customs



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    January 3, 2023 Whether you're looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your food truck, you will need to prepare a solid business plan. In this article we go through, step-by-step, all the different sections you need in the business plan of your food truck.

  8. Creating a Business Plan for your Food Truck Business

    Depending on where you are, a startup food truck business in the USA can cost anywhere from $40,000 to $200,000. If you are in the UK, it will cost from £5,000 to £50,000. The money alone you spend on your first truck is way lower than a long term lease for commercial space.

  9. How to Write a Food Truck Business Plan + Template

    Executive Summary. The executive summary of a food truck business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your food truck company. Provide a short summary of the key points in each ...

  10. Food Truck Business Plan (How to Write One & Example)

    Market Analysis. While writing a food truck business plan, provide the market analysis. The most critical factors you must cover are: Target market - if you plan on selling burgers, analyze if there is a need for this type of food.; Location - this factor is strictly connected with your food truck target market. For example, if you sell burgers and find a location with a demand for them ...

  11. How to write a food truck business plan

    2. Financial Planning. All successful food trucks have a business plan with detailed financial analysis, which is essential for securing loans or investment. Investors and lenders will require a solid plan to assess the viability of your venture and decide if it's worth their investment. 3. Operational Efficiency.

  12. How At Write a Food Truck Business Plan (+ Template)

    For those with aspirations of cooking greatness, a eat truck can aid you evolution new recipes while building a fan base. Learn wherewith to create a strong business plan to fuel your dreams. E-mail address. Creates thy store. Build your dream economic for €1/month.

  13. How to Write a Food Truck Business Plan + Template

    A good rule of thumb is that someone should be able to just read your executive summary and get a solid overview of your business. 2. Concept. This is the fun part of your business plan. Use this section to describe the general concept or company description for your food truck.

  14. How to Write a Food Truck Business Plan

    2. Company Description. Use this section of your food truck business plan to explain the details of your company. Describe your food truck business and convey how it will be a valuable addition to the existing market. Essentially, this is the section where you can expand upon the topics you briefly mentioned in the executive summary.

  15. 29 Proven Food Truck Business Plans (PDF, Word)

    This section is optional for any food truck business plan but it can be the best place to add information that cannot fit elsewhere. These may include product photos, letter of reference, building permits, and more. Food Truck Business Plan Templates. food truck business plan 21 (3.50 MB)

  16. Free Food Truck Business Plan Example and Template

    Milestones. Obtain necessary permits and licenses — July 1, 2023. Purchase and outfit the food truck — August 1, 2023. Launch website and social media accounts — September 1, 2023. Open for business — October 1, 2023. Cater first private event — November 1, 2023. Participate in a local food festival — May 1, 2024.

  17. How to Write a Food Truck Business Plan [Template]

    First, you need to begin with making a food truck business plan so you validate your idea, get appropriate funding, have the right, and understand your market. In this article, we have suggested the best food truck business plan template to help you get the best start. Bust, we also suggested a few requisites that you should know.


    Donny's Food Truck - Sample Business Plan CONFIDENTIAL You may utilize this business plan as a starting point for your own, but you do not have permission to reproduce, copy, resell, publish, or distribute this plan as it exists here. Page 5 PRODUCTS & SERVICES Offerings Donny's Food Truck will offer a wide range of food options, to include:

  19. Sergey Morozov

    From 2015 to present, he extended his business leadership experience as CEO of Diagnostic and Telemedicine Center in Moscow, a start-up venture that he grew and developed to the biggest telemedicine center in Russia with $3.5M annual revenues, $40M+ equipment investment and 450 employees.

  20. Moscow Restaurants 2023 (15 Best Places to Eat and Drink)

    B&B Burgers. Nearest Metro: The first B&B Burgers restaurant was opened in 2014. Later it has managed to expand into a chain that currently operates 12 restaurants in Moscow. The menu of B&B Burgers includes 9 kinds of burgers, ribs and several kinds of sandwiches. All burgers are priced at 380 Rubles (about 6usd).

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    She gave birth and raised 4 children.And the people of that time, no one forced them to do it. They did it of their own free will, they worked more than was required according to the plan, demanding nothing in return. They understood how important any of their work was and did everything they could. Everything for the front, everything for victory.

  22. Russian Federation

    01.07.2021. Restriction of entry to the territory of the Russian Federation. According to the Decree of the Government of the Russian Federation №635-R of March 16, 2020 for the purpose of ensuring state security, protecting public health and non-proliferation of a new coronavirus infection entry to the territory of the Russian Federation is restricted until further notice.

  23. Chicken Scratch opens first Cincinnati location in former Chili Time

    Chicken Scratch opened for business Saturday, Dec. 16, at 4727 Vine St. in the former Chili Time space in St. Bernard. The chili restaurant closed last year after nearly 80 years in business .

  24. How To Write a Food Truck Business Plan (+ Template)

    How To Write a Food Truck Business Plan (+ Template) When it's time to write this section, think about your audience. If you're writing a business plan for yourself as a way to stay organized, motivated, and focused on your goals, this summary can be quick and dirty.