sample business plan for investment holding company

Holding Company Business Plan Template

Holding company business plan.

You’ve come to the right place to create your Holding Company business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Holding Companies.

Below is a template to help you create each section of your Holding Company business plan.

Executive Summary

Business overview.

Caldwell Corporation, located in Los Angeles, California, is a newly established holding company that was formed to be the controlling stockholder in other companies it has invested in. It will initially control the Caldwell Group (Caldwell Products, Caldwell Entertainment, and Caldwell Technology) but will invest in other companies in the future. Caldwell Corporation will own assets in both public and private companies, ranging from real estate and manufacturing to entertainment and technology. The company solely performs oversight and is not involved in managing or day-to-day operations.

Caldwell Corporation is run by Timothy Caldwell. He has founded and run all the companies in the Caldwell Group with tremendous success. He is starting the Caldwell Corporation to create a more central point of control over his businesses and make it easier to invest in companies that will support the overall Caldwell Corporation mission.

Caldwell Corporation will provide a number of benefits and services to its subsidiaries. Those benefits include risk mitigation, asset protection, tax minimization, central control, flexibility for growth and development, and succession planning.

The primary benefit for Caldwell Corporation is to minimize the risk for its subsidiaries that forming and operating a company entails. If the subsidiary were to be sued, the liability would not exist, as the holding company would assume the risk as it is a controlling shareholder. Risk management is enhanced by dividing its assets across multiple companies.

Customer Focus

The initial focus will be to control the companies in the Caldwell Group. After that, Caldwell Corporation will primarily serve small to midsize companies across the United States. The demographics of these companies are as follows:

• Must have profits of at least $3 million per year
• Must be in business for at least two years
• Must have a board of directors in place
• Must be in a growing industry
• Has not been audited by the IRS or SEC

Caldwell Corporation will target new and growing businesses that show a growing profit margin for its shareholders.

Management Team

Caldwell Corporation is led by Timothy Caldwell. Over the past ten years, Timothy has started and successfully led the Caldwell Group of companies: Caldwell Products, Caldwell Entertainment, and Caldwell Technology. Now, he wishes to create a holding company to develop a more central point of control over his businesses as well as any companies that he will invest in in the future. Since he has run these three companies himself for the past ten years, he has an in-depth knowledge of their operations and financials.

Timothy is assisted by his executive team that runs the Caldwell Group of companies: Taylor Fisher (CFO), Andy Carrell (COO), Shelby Smith (CMO), and Dave Reddings (CTO).

Success Factors

Caldwell Corporation will be able to achieve success by offering the following competitive advantages:

• Senior Leadership: Timothy Caldwell is an active player in the stock market and is adept at studying companies and assessing their financial volatility.
• Oversight: While Caldwell Corporation will not act as an official oversight of leadership of the companies it acquires, the company will be available and able to provide knowledge and expertise when requested.
• Tax Minimization: Caldwell Corporation is skilled at providing tax scenarios for its companies that are more beneficial to the shareholders. It involves moving corporate locations to tax-friendly states, finding loopholes, and maximizing available tax credits.
• Asset Protection: Caldwell Corporation will employ the best legal, tax, and accounting teams to ensure that all entities involved are not burdened with heavy tax fines, lawsuits, or bankruptcies.

Financial Highlights

Caldwell Corporation is seeking a total funding of $300,000 of debt capital to launch. The capital will be used for funding office buildout, legal fees, overhead expenses, and working capital.

• Office design/build-out: $50,000
• Legal fees and retainer: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Working capital: $50,000

Company Overview

Who is caldwell corporation, caldwell corporation history.

Timothy Caldwell incorporated Caldwell Corporation as an S-Corporation on 1/10/2023. Soon after, he found an office location that will serve as the headquarters of the company.

Since its incorporation, Caldwell Corporation has achieved the following milestones:

• Found an office location and signed a Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Engaged a legal and accounting team

Caldwell Corporation Services

Industry analysis.

Holding companies have fared well for decades and are expected to continue to perform well for the foreseeable future. Success will be driven by strong company leadership, robust and efficient operational models, and talent management.

Holding companies offer numerous benefits to their subsidiaries. These include risk mitigation, asset protection, tax minimization, central control, flexibility for growth and development, and succession planning. With so many benefits, numerous companies join or create holding companies every year.

Some of the most high-profile companies benefit from a holding company. Some examples include Google, which is controlled by Alphabet, and the high-profile companies (like Dairy Queen and Duracell) that are controlled by Berkshire Hathaway. With so many profitable companies benefiting from the arrangement, holding companies are bound to continue to succeed in the future.

Customer Analysis

Demographic profile of target market.

Caldwell Corporation will primarily serve small to midsize companies across the United States. There are numerous startup businesses or organizations that have been in business for at least two years that have already achieved profits exceeding at least $2 million. These companies are in industries such as entertainment, technology, and real estate.

Customer Segmentation

Caldwell Corporation will primarily target the following three customer segments:

• Technology companies
• Entertainment companies
• Real estate ventures

Competitive Analysis

Direct and indirect competitors.

The following businesses have the same business profile as Caldwell Corporation, thus providing either direct or indirect competition for customer clients:

Lithium Holdings

Lithium Holdings buys and grows mid-sized technology companies. Upon acquiring technology companies, Lithium Holdings delivers high-quality equipment along with janitorial and technology supplies. As a veteran-owned company, they are able to tap into the veteran and military-owned community. Lithium offers a much-needed layer of oversight for mid-sized technology companies that do not have the operational expertise or bank account for operational expenses. Lithium Holdings has the financial backing and creditworthiness to apply for small business loans for the technology companies it acquires. The company is able to provide a strategic growth plan for a technology company that it otherwise does not have. At this time, the company focuses on companies in the southwestern United States but may grow to other regions as their geographic footprint allows.

Deer Holdings

In business for over 50 years, Deer Holdings has acquired, invested in, grown, and sold companies across various industries. Today, Deer Holdings invests in businesses that operate within the real estate, infrastructure, and financial services space. Deer’s real estate companies are specifically focused on infrastructure assets, single-family rentals, federal and state low-income housing, tax credits, large living communities, mixed-use communities, development, and military communities.

Deer’s financial services companies focus on providing debt capital to owners of multifamily, senior housing, office, retail, technology, and self-storage properties through proprietary loan products as well as products offered through Fannie Mae, Freddie Mac, and FHA. They also focus on companies that deliver high-quality investment ideas and investment banking services to institutional investors and corporate clients. In addition to real estate and banking, Deer has invested in a multitude of companies that are within the energy and utility industries. One of their most successful companies is an electrical contractor and owner of utility systems that specializes in the provision of services to the military under privatization contracts.

Greenfield Companies

Greenfield Companies is a multinational conglomerate that operates in the United States. Headquartered in Los Angeles, Greenfield prefers to invest in companies in long-term investments in publicly traded companies and has recently begun to invest in wholly-owned subsidiaries. Their diverse range of businesses includes confectionery, retail, railroads, home furnishings, home products, jewelry, retail clothing, and several regional electric and gas utilities.

Greenfield was established over a hundred years ago when it got its start investing in textile manufacturers and railroads. The company was one of the few large shareholder companies that were able to survive the Great Depression, despite it being a freshman company at the time. Throughout the decades, Greenfield has maintained being a family-led company, with the great great great grandson of Benjamin Greenfield now at the company’s helm.

Greenfield Companies is a major player in the stock market and is often studied as a model of how to ride market volatility during recessions and instability in the national economy.

Competitive Advantage

Caldwell Corporation enjoys several advantages over its competitors. Those advantages include the following:

Marketing Plan

Caldwell Corporation seeks to position itself as a premier holding company in the Los Angeles area. Subsidiaries can expect to place their interests in the companies’ hands so they can focus on providing the specific products and services that it intends to specialize in.

Brand & Value Proposition

The Caldwell Corporation brand will focus on the company’s unique value proposition:

• Proven leadership
• Complete asset protection
• Beneficial tax scenarios
• Oversight and accountability
• Knowledgeable team of experts

Promotions Strategy

Caldwell Corporation expects its target market to be companies operating in certain industries. The company’s promotion strategy to reach these companies includes:

Industry Publications

Caldwell Corporation will invest in strategically placing ads in industry publications such as newsletters, magazines, and journals. The target audience for these publications usually includes the decision-makers in their companies.

Social Media

Caldwell Corporation will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on social media. It will use targeted marketing to appeal to the target demographics. It will focus mainly on LinkedIn social media accounts rather than other social media channels like Facebook and Instagram.

Website/SEO

Caldwell Corporation will invest heavily in developing a professional website that displays all of the benefits the holding company has to offer. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Industry Conferences

Caldwell Corporation will participate in all of the industry conferences and tradeshows to network with decision-makers of certain companies. This will be done to increase brand awareness and recognition.

Operations Plan

The following will be the operations plan for Caldwell Corporation.

Operation Functions:

• Timothy Caldwell will be the CEO of Caldwell Corporation. He will continue to run his other companies while handling the general operations of Caldwell Corporation.
• Taylor Fisher has been Tim’s CFO for several years and will take on this role for Caldwell Corporation. He will handle all the concerns related to finances, investments, and taxes.
• Andy Carrell is the COO of Tim’s other companies and will assist Caldwell Corporation with the operations and administrative aspects of the business.
• Shelby Smith has been Tim’s CMO for several years and will expand her role to help with the marketing efforts for Caldwell Corporation.
• Dave Reddings has been Tim’s CTO for several years and will handle all the major decisions and actions relating to technology.

Milestones:

The following are a series of steps that lead to our vision of long-term success. Caldwell Corporation expects to achieve the following milestones in the following six months:

4/202X            Finalize lease agreement

5/202X            Design and build out Caldwell Corporation

6/202X            Hire and train initial staff

7.202X            Kickoff of promotional campaign

8/202X            Launch Caldwell Corporation

9/202X            Reach break-even

Financial Plan

Key revenue & costs.

Caldwell Corporation’s revenues will come primarily from its stockholder distributions. The company will acquire various subsidiaries. It will position itself to be the majority stockholder and will receive quarterly and annual distributions.

The office lease, office equipment, supplies, and labor expenses will be the key cost drivers of Caldwell Corporation. The major cost drivers for the company’s operation will consist of salaries, equipment, lease, taxes, and overhead expenses. Ongoing marketing expenditures are also notable cost drivers for Caldwell Corporation.

Funding Requirements and Use of Funds

Caldwell Corporation is seeking a total funding of $300,000 of debt capital to open the holding company. The capital will be used for funding office buildout, legal fees, overhead expenses, and working capital.

Key Assumptions

Below are the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Annual office lease: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, holding company business plan faqs, what is a holding company business plan.

A holding company business plan is a plan to start and/or grow your holding company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Holding Company business plan using our Holding Company Business Plan Template here .

What are the Main Types of Holding Companies?

There are a number of different kinds of holding companies , some examples include: Pure Holding Company, Mixed Holding Company, Immediate Holding Company, or Intermediate Holding Company.

How Do You Get Funding for Your Holding Company Business Plan?

Holding Company businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Holding Company Business?

Starting a holding company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Holding Company Business Plan - The first step in starting a business is to create a detailed holding company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your holding company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your holding company business is in compliance with local laws.

3. Register Your Holding Company Business - Once you have chosen a legal structure, the next step is to register your holding company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your holding company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Holding Company Equipment & Supplies - In order to start your holding company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your holding company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Holding Company Business Plan

A holding company owns and manages a collection of subsidiary businesses. By pooling resources and streamlining operations – a holding company’s main goal is to help its subsidiaries financially and strategically.

Are you looking to start writing a business plan for your holding company? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a holding company business plan template for you to help in start writing yours.

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• Fill in the blanks – Outline
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How to Write a Holding Company Business Plan?

Writing a holding company business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Management team:, financial highlights:, conclusion:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

Company description:

Business model:, mission statement:, business history:, future goals:, subsidiaries:.

This section should provide an in-depth understanding of your holding company business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your holding company will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Define the market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:, 4. products and services.

The product and services section of a holding company business plan should concentrate on the various goods and services that each subsidiary or affiliate company inside the holding company provides.

Describe each services and product:

Mention any synergy:.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Marketing mix:

Sales strategy:, monitor and adjust:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Management structure:

Operational process:, performance metrics:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your holding company business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the holding company. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial plan and projections for the first few years of your business.

Outline revenue streams:

Profit & loss statement:, cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your holding company should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

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This holding company business plan sample will provide an idea for writing a successful plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our holding company business plan pdf.

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Frequently asked questions, why do you need a holding company business plan.

A business plan is an essential tool for anyone looking to start or run a successful company. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your holding company.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your business.

How to get funding for your holding company?

There are several ways to get funding for your holding company, but one of the most efficient and speedy funding options is self-funding. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors, venture capital.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your holding company?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your holding company business plan and outline your vision as you have in your mind.

What is the easiest way to write your holding company business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any holding company business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Investment Company Business Plan Template

Written by Dave Lavinsky

Investment Company Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their investment companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an investment company business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your investment company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start an investment company, or grow your existing investment company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your investment company in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Investment Companies

With regards to funding, the main sources of funding for an investment company are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Investors, grants, personal investments, and bank loans are the most common funding paths for investment companies.

How to Write a Business Plan for an Investment Company

If you want to start an investment company or expand your current one, you need a business plan. Below we detail what you should include in each section of your own business plan:  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of investment company you are operating and the status. For example, are you a startup, do you have an investment company that you would like to grow, or are you operating investment companies in multiple markets?

Next, provide an overview of each of the subsequent sections of your business plan. For example, give a brief overview of the investment company industry. Discuss the type of investment company you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of investment company you are operating.

For example, you might operate one of the following types of investment companies:

• Closed-End Funds Investment Company : this type of investment company issues a fixed number of shares through a single IPO to raise capital for its initial investments.
• Mutual Funds (Open-End Funds) Investment Company: this type of investment company is a diversified portfolio of pooled investor money that can issue an unlimited number of shares.
• Unit Investment Trusts (UITs) Investment Company: this type of investment company offers a fixed portfolio, generally of stocks and bonds, as redeemable units to investors for a specific period of time.

In addition to explaining the type of investment company you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of investments made, number of client positive reviews, reaching X amount of clients invested for, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the investment industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the investment industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your business plan:

• How big is the investment industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your investment company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: companies or employees in specific industries, couples with double income, families with kids, small business owners, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of investment company you operate. Clearly, couples with families and double income would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other investment companies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes robo investors and advisors, company 401Ks, etc. You need to mention such competition as well.

With regards to direct competition, you want to describe the other investment companies with which you compete. Most likely, your direct competitors will be investment companies located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of clients do they serve?
• What type of investment company are they and what certifications do they have?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better investment strategies?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an investment company, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to an investment company, will you provide insurance products, website and app accessibility, quarterly or annual investment reviews, and any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your company. Document your location and mention how the location will impact your success. For example, is your investment company located in a busy retail district, a business district, a standalone office, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your investment company marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Commercials and billboards
• Reaching out to websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your investment company, including researching the stock market, keeping abreast of all investment industry knowledge, updating clients on any new activity, answering client phone calls and emails, networking to attract potential new clients.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your investment business to a new city.  

Management Team

To demonstrate your investment company’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing investment companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an investment company or successfully advised clients who have achieved a successful net worth.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you take on one new client at a time or multiple new clients ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your investment company, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an investment company:

• Cost of investor licensing..
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or list of clients that you have acquired.  

Putting together a business plan for your investment company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the investment industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful investment company.  

Investment Company Business Plan FAQs

What is the easiest way to complete my investment company business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Investment Company Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of investment company you are operating and the status; for example, are you a startup, do you have an investment company that you would like to grow, or are you operating a chain of investment companies?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

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Holding Company Business Plan Sample

JUL.30, 2018

Do you want to start holding company?

Are you planning to start a holding company? In the corporate world, mergers and acquisitions are part of doing business and for any holding company to succeed, it must strategize itself to tap into existing business opportunities. The key role of a holding company is buying and owning shares or stocks in other companies with an aim of obtaining returns on their investment and controlling company corporate affairs. This is a highly strategic business and to succeed, a good holding company business plan that clearly outlines your acquisition strategy should be put in place. A large financial base and a team of experienced investment experts are key for business success.

Executive Summary

2.1 the business.

The business holding company will be registered as Benton Holdings and will have its headquarters in downtown Manhattan, New York. The business is owned by Mark Ford who is an experienced Investment Expert.

2.2 Management Team

Mark Ford, the owner of Benton Holdings is an experienced investment expert with in-depth knowledge of the U.S merger and acquisitions industry. He boasts of over 15 years of experience in the investment industry and has worked for various top blue chip U.S. companies.

2.3 Customer Focus

With his caliber of experience, Mark has extensive technical and industry knowledge on investment having worked in numerous holding companies as an advisor. With these skills, he has the right customer segment in perspective.

2.4 Business Target

Mark Ford has been in the industry for long and knows how acquisitions for investment are handled and the best strategies to use to reach out to the appropriate business targets.

Company Summary

3.1 company owner.

Mark Ford is an experienced investment analyst whose career has spanned almost two decades. In the course of his career, Mark worked for numerous top brands such as JP Morgan Chase, Citigroup and NYSE (New York Stock Exchange) among others.

3.2 Aim of Starting the Business

Corporates take various strategic decisions to help advance their course towards profitability and achieving financial goals. Mergers and acquisitions happen for various reasons and holding companies have a good opportunities to capitalize on these arrangements to generate revenue. A holding company business plan also doesn’t offer any products or services, its mandate is to simply find opportunities to invest in other businesses. Mark is aware of the dynamics and knows how to start a holdings company .

3.3 How the Business will be started

Benton Holdings will be started based on a careful market research to identify opportunities available for the holding company. Mark has the technical and business skills but has sought help from financial gurus to craft a detailed comprehensive analysis.

Services for Customers

Benton holdings is being formed purposely to scout for investment opportunities and find the best areas for the company to purchase stocks or shares with a view of making profits and getting revenue. Opening a holding company is a fairly straightforward process but the key is to have the right strategies in place to generate revenue. In order to get the best deals on the market, Mark aims to have the best team in place and a great financial base for Benton Holdings to successfully focus on its services and realize its objectives. For a business holding company to enjoy a good market share, in-house acquisition strategies must take precedence to get the right results. Benton Holdings will be launched to deal with the following areas/ services.

• Securities dealing which involves acquisition of stocks and shares from companies drawn from various economic sectors.
• Merchant banking services which involves provision of capital to new companies in exchange for share ownership
• Investment advisory services
• Security underwriting

Marketing Analysis of Holding Company

We are living in an era where mergers and acquisitions have become a common phenomenon in the corporate world. Businesses including established entities are increasingly looking for strategic partnerships which creates a good opportunity for Benton Holdings to do business and gain revenue. In this business plan for holding company, emphasis has been put on doing an extensive market analysis in order to find markets that are ready for consolidation.

5.1 Market Segment

For Benton Holdings to meet its financial objectives, the company has to identify the right target market and come up with measures to reach out to the intended groups. Acquisitions do not happen on a daily basis and a great amount of skill is required to point out potential acquisitions and how they will be beneficial to a company. How to start your own holding company and run it successfully depends on having a strategic plan to identify the best opportunities.

5.1.1. Real Estate and Construction

There is a real estate boom in New York considering it’s the largest city in the United States. For this reason, some companies both new and established are consistently looking for strategic partners to drive their corporate ambitions. Benton Holdings is well positioned in a city with immense merger and acquisition opportunities to search and find potential acquisitions, carry out a risk analysis and proceed if the deal looks good.

5.1.2 Energy

The world depends on energy to get many things done and this is definitely a lucrative industry for Benton Holdings to look for investment opportunities. Shares in companies within this sector are always on high demand and therefore, Benton Holdings company must adopt the right marketing strategies to demonstrate why they would be the best choice for a company looking for investors. Whether new companies or established entities, this is a great industry with massive revenue potential for Benton Holdings. With the increasing demand and reliance on energy, this is a key industry to focus on when starting a holding company .

5.1.3 Aviation and Automobile

The transport industry is a major economic driver because people have to travel from one place to another on a daily basis. Coincidentally, there are numerous mergers and acquisitions that take place among industry stakeholders with an aim of boosting operations and gaining a greater foothold of the market. New York is a global transport and aviation hub which means there could be investment opportunities that Benton Holdings could explore.

5.1.4 Finance and Information Technology

Every industry now relies on technology to run its operations and achieve business goals. The increasing demand for IT and financial services including the diversification of technology makes this industry lucrative for potential investors to business plan such as Benton Holdings.

5.1.5 Food Manufacturing and Catering

This is a thriving industry with potential to generate good revenue for Benton Holdings if the company can successfully identify the best opportunities to invest in companies in the food industry.

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5.2 Business Target

Benton Holdings plans to offer professional services given the advantage New York City has as a global corporate and financial capital. Despite similar holding companies doing business, Benton Holdings strongly believes there are unexplored opportunities and intends to operationalize this holding company business plan template to realize an annual revenue increase of between 12%-15%.

5.3 Product Pricing

Benton Holdings has varied pricing structures depending on the deal at hand. However, pricing has been determined after carefully studying the market and what competitors are doing to be successful.

Benton Holdings intends to use cost-effective yet highly efficient marketing strategies to generate revenue and successfully venture into new markets. The company intends to put in place strategies that will help identify the right acquisition opportunities. How to start a holding company and have it run successfully depends on a good understanding of mergers and acquisitions.

6.1 Competitive Analysis

Benton Holdings has carried out an intensive market research and identified how to creatively go about any potential acquisitions to beat competitors. It’s all about having an attractive acquisition plan that would make a company want to sell their stake to you.

6.2 Sales Strategy

For Benton Holdings to penetrate the market and handle numerous acquisition plans, the sales strategy below will be helpful in advertising the business.

• Prepare introduction letters and as well as company materials such as brochures and portfolio. Benton Holdings has to find a strategy to distribute these materials to key decision makers especially in industries prone to mergers and acquisitions.
• Take part in high-profile business forums and exhibitions that will help the holding company business plan mingle with other industry stakeholders.
• Have an opening party and ensure invited guests come from targeted market segments. This is an incredible way to create awareness about the business.
• Keep high standards of customer service and have a follow-up structure to ensure all emerging issues and queries are handled effectively
• Use digital media channels such as Google Ads, Twitter and Facebook for marketing

6.3 Sales Forecast

For Benton Holdings to achieve its goals, the holding company has come up with a detailed sales forecast to guide the business on a path towards success.

Personal Plan

Benton Holdings cannot achieve its mandate without having extremely skilled staff to coordinate various kinds of investment portfolios. How to create a holding company business plan must include a well-thought personnel plan.

7.1 Personnel Plan

For Benton Holdings to efficiently carry out its operations, the following staff shall be employed to work in various departments. Mark Ford who is the owner will manage the business on a day-to-day basis as the Chief Executive Officer. The following staff will be hired to work in the holding company business plan.

• Deputy Chief Executive Officer
• Merger and Acquisitions Manager
• Marketing Manager
• 2 Marketing Executives
• 2 Customer Service Executive
• 2 Investment Advisors
• 2 Risk Analysts

7.2 Average Salaries

Benton Holdings intends to pay its staff the following salaries within the first three years of operations.

Financial Plan

Benton Holdings has formulated a comprehensive financial plan that will guide the holding company on how to achieve success and reflect the true state of the company’s financial books. When starting a holding company business plan, it is critical to find out where your capital will come from. In this case, Mark Ford will use his savings, bring on board two investors and fund the remaining budget deficit with a bank loan. The following is a financial breakdown for various parameters for Benton Holdings.

8.1 Important Assumptions

The financial forecast for Benton Holdings is based on the assumptions below.

8.2 Brake-even Analysis

Benton Holdings brake-even analysis is shown in the graph below.

8.3 Projected Profit and Loss

Profit and loss information for Benton Holdings as calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

8.4 Projected Cash Flow

Below is a summary of Pro forma cash flow, subtotal cash received, subtotal cash spent, subtotal cash from operations and subtotal cash spent on operations.

8.5 Projected Balance Sheet

Below is a Projected Balance Sheet for Benton Holdings that indicates assets, liabilities, capital, long term assets and current liabilities.

8.6 Business Ratios

The following is the Ratio Analysis, Business Ratios and Business Net Worth for Benton Holdings.

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Sample Holding Company Business Plan PDF [Template]

Do you need help starting an investment holdings company? If YES, here is a sample holding business plan template.

They say failing to plan is planning to fail. It is about a similar matter that we seek to draw your attention to. Many times, businesses fail due to a lack of proper planning. We will focus on a holding company with this holding company business plan sample.

A holding company is a parent company that may not produce and advertise goods and services of its own but has the sole purpose of owning authorized financial assets of other private companies to form a single entity.

The parent company operates by holding enough voting assets or stock to predominate subsidiary companies by influencing the management of the companies. Subsidiary companies can be corporations, Limited Liability Companies, Partnerships, or sometimes government or state owned enterprises.

HOLDING COMPANY BUSINESS PLAN SAMPLE

A holding company performs only investing, financing, and managing activities other business activities such as purchasing of goods and services are carried out by the operating company.

Starting up a holding business is an easier task if you do it right.

Here is a sample business plan for starting a holding company.

• Analyze your Business Needs

Reduction of taxes and assets security are the two most common benefits of a holding company. A holding company can provide assets security of highly valuable assets of subsidiary companies, you should consider the benefits you want to gain from starting up a holding company. The holding company also loans assets to subsidiary companies to perform their operating functions.

• Decide your Business Structure

Holding companies are mostly of two structures, a corporation or a Limited Liability Company (LLC). To provide assets with maximum security and for more profitable taxation you may decide to form two Limited Liability

Companies in different states, a holding company, and a subsidiary company.

The holding company would not be held responsible for the drawbacks of the subsidiary companies if you register and operate them as two individual entities. A limited liability company is not a corporation as it is the combination of the flow-through income of a sole proprietorship and the fixed liability of a corporation.

• Register your Holding Company

Make sure your holding company conforms with all laws and tax regulations of setting up a holding company in your state.

After deciding your business structure, you will need to register your business with your state by providing details such as; business name, agent’s name, and an article of incorporation or article of association which contains important business information such as the purpose and goals of the business and officers or agent’s names and address.

You’ll need a unique name for your business , most holding companies have ‘holding’ attached to their company names.

• Finance your Business

The subsidiary or operating companies need affirmation from your holding company that they are not at risk.

Financing of the holding company is very important, you may seek financing from partners or other sources as you will need funds to start up a holding company.

The valuables of subsidiary companies are stored with the holding company, you should create separate company accounts for the parent and subsidiary companies and store all funds to be used for your holding company in its account.

• Keep Records of your Company

Records should be kept on business dealings between your holding company and its subsidiary companies, the records of your holding company should be kept aside from that of the subsidiary company, employees working under the subsidiary company should also be paid by it as the holding company would only concern itself with the general control of the subsidiary.

Employ the services of an accountant who would keep tabs on transactions between the holding company and subsidiary company. The accountant would manage the cash flow and present accounting records from time to time.

Importance of keeping records;

• To supervise the development of your holding company.
• To prepare income and expenses statement and balance sheet.
• Monitor tax returns.
• To explain items on cash returns.

Sales of goods and services are categorized as an operating activity; these activities should be carried out by subsidiary companies. Holding companies should not carry out operating activities as they will not be held for creditors of the companies. The only condition where a holding company would be held responsible for the debts of its subsidiary is when the two companies are so entwined.

When starting up a holding company, most of the cash in the holding and operating companies should be kept in the holding company. The subsidiary company can receive loans from the holding company when it’s needed, but the holding company should not be subjected to the drawbacks of the subsidiary company.

• Taking up Subsidiary Companies

You may have decided to set up your holding company to hold the shares of your operating company, but if not, you should take up smaller upcoming companies.

As named, the main function of a holding company is to hold. You may decide to set up a holding company for your smaller companies for its added benefits. Plan your business properly, take down business strategies, goals, and objectives as well as business information for a successful holding company.

INVESTMENT HOLDING COMPANY BUSINESS PLAN EXAMPLE

This article will make this sample available for entrepreneurs having challenges in putting together a good plan for their holding businesses.

All you need to do is to read through this sample to get a better understanding of how it should be done. Keeping it simple is an effective way to avoid common mistakes. It is also necessary to state that a feasibility study is vital to the success of your plan.

• Executive Summary

Veritable holdings are the holding company for two major insurance corporations. These are Gateway Insurance and Hedge Secure. We own the outstanding stocks of these corporations. This allows for a significant reduction of risks of our two clients; Gateway Insurance and Hedge Secure.

We are not in any way involved in the production of goods. We are a service-oriented business that serves only the interests of our clients.

• Our Services

Our services are client-specific. We are in business to provide holding services for outstanding stocks. We are looking at expanding our corporate group to include more corporations. Through our services, we eliminate risks to varying degrees.

By owning the major shares of these businesses, usually 80%, we enable these businesses to claim tax-free dividends.

The holding services provided by Veritable Holdings are tailored to fit the most important needs of our partners.

Through the adoption of global best practices, we will have a business model that is highly effective and efficient.

• Our Mission

Our mission is not only to provide the best holding services to businesses within our corporate group but to also provide the same and even better-improved services to future partners.

Our financing will be sourced mainly through borrowed funds. The loan application process has begun in earnest.

We seek to raise the sum of $12,000,000.00 payable in 20 years. This has an interest rate of 2%.

• SWOT Analysis

This is crucial to how effective our services are in the long run. We have commissioned a reputable business solutions services company to handle this aspect. The findings have given us a better perspective on what needs to be done.

These are shown as follows;

We have identified areas of our strength to be our understanding of how the holding industry works. The strength of our business lies in our partnerships. We have a strong sense of commitment to the ideals of excellent service delivery and client satisfaction.

A good number of our hired professionals have worked with major and successful holding firms in the past. The experience gained has been immense and will be greatly beneficial to our smooth take-off.

We are coming in at a time when the stock market is at its lowest ebb. The recent crash in stock prices has made the stock market less attractive to investors. This was mainly caused by a recession experienced in the economy. There are clear signs of recovery but it is very slow in picking up. The slower it takes, the more we will be exposed to risks.

However, we have set a defined risk level beyond which we will activate our due diligence by pulling our stops until when conditions improve.

• Opportunities

The opportunities ahead are far more than the likely risks we may face. As a reputable holding company in the making, we will be providing exceptional services as a strategy to build confidence in our business partners as having the ability to deliver. We will position ourselves as the preferred holding partners for future business relationships.

Threats are in the form of negative regulatory policies that may be introduced at any point before or during the commencement of business operations. An additional and more sinister threat presents itself in the form of a global economic recession. Its effects are ravaging! Although this does not happen often, it still is a threat we are faced with.

• Profit Projections

Profitability is an important aspect of doing business. We have been careful to measure our level of profitability relating to current demands for our services. A reputable business solutions provider was commissioned to conduct this analysis.

The findings have been positive as it has shown steady growth in profits as summarised in the chart below;

• First Financial Year.        $9,000,000.00
• Second Financial Year.   $15,000,000.00
• Third Financial Year.       $30,000,000.00
• Competitive Advantage

Our competitive advantage arises from our exceptional services driven by excellence and a strong desire to make our clients happy.

To ensure that our team of professionals put in their best, we commit to providing the best working conditions that promote productivity. This is in addition to the creation of an attractive remuneration package which is purely for motivation.

• Marketing Strategy

Our marketing strategy is geared towards doing business with the right kind of people. We have a world-class marketing team that will design and coordinate all our marketing activities and efforts.

There you go! Our holding company business plan sample provides you with the help you need in writing yours. Before writing your plan, you need to have learned as much as is necessary for your business through your feasibility study. This will make your plan more accurate and precise.

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Real Estate Investment Holding Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Real Estate Sector

Are you about starting a real estate investment holding company? If YES, here is a complete sample real estate investment holding company business plan template & feasibility report you can use for FREE.

A holding company is a company whose interest is to buy and own the stocks of other companies with the aim of getting returns on their investment and also controlling the affairs of the company. As a matter of fact, holding companies serve as investment vehicles for investors.

Holding companies do not go through the stress of starting a business from the scratch, they are specialists in buying over a company that they know has the potential to make profits not only in the short run but also in the long run. You will need a large financial base if you truly want to successfully run your own holding company and you will also need investment experts to be part of your team.

The first step you need to take if you want to start your own holding company is to conduct extensive research on holding companies in and around you. The truth is that there loads of stuffs you need to learn if you intend making a success from this business.

So, in order to get started, take out time to read up all you can find on holding companies and investment vehicles. Below is a sample holding company business plan template that can help you to successfully write your own with little or no hassle.

A Sample Real Estate Investment Holding Company Business Plan Template

1. industry overview.

Holding companies can be classified under the Venture Capital and Principal Trading industry and this industry comprises of firms and investment consultants that act as principals in the buying or selling of financial contracts. Principals in this context are investors who trade (buy or sell) for their own account, rather than on behalf of their clients.

This industry consists of holding companies, venture capital firms, investment clubs and viatical settlement companies, and does not include investment bankers, securities dealers and commodity contracts dealers trading as principals.

It is a fact that the Venture Capital and Principal Trading industry is growing faster than most industries in the financial services sector not only in the united states but across the global market. Industry value added (IVA), a measure of the industry’s contribution to the overall economy, is projected to increase at a 6.9 percent annualized rate over the next 10 years.

Indeed, the Venture Capital and Principal Trading industry is a very large and thriving industry not only in the developed nations, but also in developing and under developing countries of the world. Statistics has it that the Venture Capital and Principal Trading industry in the United States of America is worth $106 billion, with an estimated growth rate of 4.2 percent.

There are about 29,069 registered and licensed venture capital firms in the United States and they are responsible for employing about 74,814 people. It is important to state that there are no companies with a dominant market share in this industry; the industry is open to fair competition.

Over and above, the main reasons for starting a holding company is to own shares of other companies with the aim of forming a corporate group. Holding companies allow the reduction of risk for the owners and can allow the ownership and control of a number of different companies.

2. Executive Summary

Gregory Peters Holding Company, LLC is a registered, licensed and accredited holding company that will be based in New York City – New York.

The company will be involved in acquiring large percentage of shares of companies with the potential to doing pretty well. We are aware that running a standard holding company can be demanding which is why we are well trained, certified and equipped to perform excellently well.

Gregory Peters Holding Company, LLC is a client – focused and result driven holding company that plays by the rules and also provides broad-based services.

We will offer trusted and profitable services to all our individual and corporate clients at local, state, national and international levels. We will ensure that we work hard to meet and surpass our clients’ expectations whenever we take control of any company.

At Gregory Peters Holding Company, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in stock exchange and other investment portfolios with good track record of return on investments.

Gregory Peters Holding Company, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Our plan is to position the business to become one of the leading brands in the investment and business management line of business in the whole of New York City, and also to be amongst the top 20 holding companies in the United States of America within the first 10 years of operation.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that New York is the right place to launch our holding company before expanding our investment portfolio.

Gregory Peters Holding Company, LLC is founded by Gregory Peters and his business partners for many years Lindsay Thomas. The organization will be managed by both of them since they have adequate working experience to manage such business.

Gregory Peters has over 15 years experience working at various capacities as a venture capitalist for leading investment banks and related firms in the United States of America. Gregory Peters graduated from both University of California – Berkley with a Degree in Accounting, and University of Harvard (MSc.) and he is an accredited and certified venture capitalist.

3. Our Products and Services

Gregory Peters Holding Company, LLC is a company that is established with the aim of buying off the shares of companies with the potential of growth with the aim of taking over the companies and effectively managing them. We also acquire and hold properties and hard assets that yield positive cash flow annually.

4. Our Mission and Vision Statement

• Our vision is to build a holding company brand that will become one of the top choices for investors in the whole of New York City – New York. Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to position the business to become one of the leading brands in the holding company line of business in the whole of New York City, and also to be amongst the top 20 holding companies in the United States of America within the first 10 years of operations.

Our Business Structure

Ordinarily we would have settled for less than a handful of full staff members, but as part of our plan to build a standard holding company in New York City, we have perfected plans to get it right from the beginning which is why we are going the extra mile to hire qualified, competent, honest and hardworking employees to occupy all the available positions in our firm.

The picture of the kind of holding company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around New York as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Gregory Peters Holding Company, LLC;

• Chief Executive Officer
• Venture Capitalists Consultants

Admin and HR Manager

Risk Manager

• Marketing and Sales Executive

Chief Financial Officer (CFO)/Chief Accounting Officer (CAO)

• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Venture Capitalist Consultants

• Provides market research and implementing new investment product and strategies
• Creates research and review platforms for new, existing and potential investment products
• Exceeds client expectations with returns on investments
• Works closely with analysts and traders to ensure trading strategy is carried out correctly
• Constructs and reviews performance reports to show to investors
• Works directly with marketer to relay investment strategy and risk measures for website and other forms of marketing for hedge fund
• Performing due diligence, visits and assessing investment management firms and quantitatively analyzing investment pools
• Has extensive knowledge of industry policies and regulations set in place by the SEC
• Focuses on capital introductions and networking to sign up new investors to your fund
• Plans, designs and implements an overall risk management process for the organization;
• Risks assessment, which involves analyzing risks as well as identifying, describing and estimating the risks affecting the business;
• Risks evaluation, which involves comparing estimated risks with criteria established by the organization such as costs, legal requirements and environmental factors, and evaluating the organization’s previous handling of risks;
• Establishes and quantifying the organization’s ‘risk appetite’, i.e. the level of risk they are prepared to accept;
• Risks reporting in an appropriate way for different audiences, for example, to the board of directors so they understand the most significant risks, to business heads to ensure they are aware of risks relevant to their parts of the business and to individuals to understand their accountability for individual risks;
• Corporates governance involving external risk reporting to stakeholders;
• Carries out processes such as purchasing insurance, implementing health and safety measures and making business continuity plans to limit risks and prepare for if things go wrong;
• Conducts audits of policy and compliance to standards, including liaison with internal and external auditors;
• Provides support, education and training to staff to build risk awareness within the organization.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities

Marketing/Investor Relations Officer

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Creates reports from the information concerning the financial transactions recorded by the bookkeeper
• Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper
• Provides managements with financial analysis, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for one or more properties
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive/Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels/documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resource and admin manager

6. SWOT Analysis

Gregory Peters Holding Company, LLC engaged the services of a core professionals in the area of business structuring to assist our organization in building a well – structured holding company that can favorably compete in the highly competitive investment industry.

Part of what the team of business consultants did was to work with the management of our organization in conducting a SWOT analysis for Gregory Peters Holding Company, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Gregory Peters Holding Company, LLC;

Our strength lies in the power of our team; our workforce. We have a team that can go all the way to give our clients value for their money (good returns on their investment) and also to increase our annual returns; a team that is trained and equipped to pay attention to details and to deliver excellent jobs. We are well positioned and we know we will attract loads of clients (accredited investors) from the first day we open our doors for business.

As a new holding company, it might take some time for our organization to break into the market and gain acceptance especially from big – time investors in the already saturated Venture Capital and Principal Trading industry, that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

• Opportunities:

The opportunities in the Venture Capital and Principal Trading industry is massive considering the number of big and small companies who would need financial support from holding companies to grow their business and increase their profits. As a standard and accredited holding company, we are ready to take advantage of any opportunity that comes our way.

Holding companies and their operations involve a large amount of cash and it is known to be a high – risk venture hence, whoever chooses to manage it must not just have a solid investment background, but must also know how to handle risks and discover potential thriving businesses and opportunities. The truth is that if you are not grounded in risk management as a holding company, you may likely throw away peoples’ monies and investment.

Just as in any other business and investment vehicles, economic downturn, unstable financial market and unfavorable government economic policies can hamper the growth and profitability of venture capitalist firms.

7. MARKET ANALYSIS

• Market Trends

A close watch at the Venture Capital and Principal Trading industry that holding company is a part of, shows that in the dawn of recessionary declines, the industry is expected to continue on a path to growth, but not without a few more ups and downs. This group of firms and individuals has benefited from rising security prices and increasing merger and acquisition activity over the last five years.

As a result of this trend, Venture Capital and Principal Trading industry revenue is expected to grow over the five-year period at an annualized rate of 9.1 percent to $42.9 billion in 2016. The revenue growth for the industry was restrained in the early part of the period as the industry was reluctant to bounce back from the financial crisis and subsequent recession of the prior period that caused stock markets and business activity to dramatically contract in the United States and of course in the global market.

On the average, it is trendy to find holding companies employ strategies that can help them reduce market risk specifically by shorting equities or through the use of derivatives.

8. Our Target Market

The main reasons for starting holding companies is to provide funding and oversight functions for established companies with great potential of making profits and growing big in the future. So, your responsibility is not just to raise capital but also to look for companies where the capital can be invested and it will generate good returns over a period of time. The truth is that it takes a core professional to be able to identify a company that has the potential to grow and become profitable if funds and pumped into it.

As a standard, accredited and licensed holding company, Gregory Peters Holding Company, LLC offers a wide range of investment portfolio management services hence we are well trained and equipped to manage and provide oversight functions for established companies.

Our target market cuts across businesses and investors that have the required capital to invest in companies and other investment portfolios. We are coming into the industry with a business concept that will enable us produce good returns on investment for ourselves and our clients.

Below is a list of organizations that we have specifically designed our products and services for;

• Accredited Investors
• Investment Clubs
• Top corporate executives
• Corporate Organizations/Blue Chip Companies

Our Competitive Advantage

Despite the fact that holding companies and venture capitalist investment strategies gives huge returns on investment, it is indeed risky venture. If you drive through the street of New York City, you will come across several holding companies and related business ventures; this goes to show you that there are competitions in the industry.

For you to survive as a holding company, you should be able to come up with workable investment and business management strategies that will help you attract the required cash / capital and above all you should be a good risks manager and one that can spot a potential thriving business from afar.

We are quite aware that to be highly competitive in the Venture Capital and Principal Trading industry means that we should be able to give good returns on investments to our clients, turn around the fortunes of a dying company, spot potential successful business ideas and invest in them, our clients should be satisfied with our investment strategies and we should be able to meet their expectations.

Gregory Peters Holding Company, LLC might be a new entrant into the holding industry in the United States of America, but the management staff and owners of the business are considered gurus. They are licensed and highly qualified portfolio management experts in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Gregory Peters Holding Company, LLC is established with the aim of maximizing profits in the Venture Capital and Principal Trading industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis.

Gregory Peters Holding Company, LLC will generate income by offering the following investment related services;

• Returns generated from our shares/stocks
• Investing in financial contracts on own account
• Participating in investment clubs (group of people who pool their money to make investments)
• Mineral royalties or leases dealing (as principal in dealing to investors)
• Oil royalty dealing (as principal in dealing to investors)
• Viatical settlement (purchasing life insurance policy at a discount to later collect the death benefit)
• Venture capital (investing in startups and small businesses with long-term growth potential)
• Trade in financial products
• Related investment consulting and advisory services

10. Sales Forecast

One thing is certain, there would always be accredited investors, small scale and medium scale businesses and wealthy individuals who would need the services of tested and trusted holding firms.

We are well positioned to take on the available market in New York City and other key cities in the United States of America and we are quite optimistic that we will meet our set target of generating enough income from the first six months of operation and grow the business and our clientele base beyond New York City to other cities in the United States of America.

We have been able to examine the holding industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New York City.

• First Fiscal Year: $750,000
• Second Year: $ 1.5 Million
• Third Year: $3 Million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst holding companies in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our return on investment and excellent job deliveries speaks for us in the market place; we want to build a standard that will leverage on word of mouth advertisement from satisfied clients.

Our goal is to grow our holding company to become one of the top 20 holding firms in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in New York City but also in other cities in the United States of America.

Gregory Peters Holding Company, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to corporate organizations, startups, accredited investors, entrepreneurs and key stake holders in New York City and other cities in The United States
• Advertise our business in relevant financial and business-related magazines, newspapers, TV and radio stations.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local finance and business expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver good returns on investment
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

The uniqueness of the holding industry is such that it is the result they produce that helps boost their brand awareness. Holding companies are strategic when it comes to inviting investors to invest in a project or when it comes to acquiring a struggling company.

It will be out of place to boost your holding company brand if you have not proven your worth in the industry. If you have successfully proven that you have what it takes to operate a successful holding company, then your next port of call is to strategically engage the media to help you promote your brand and also to create a positive corporate identity.

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the holding industry by storm which is why we have made provisions for effective publicity and advertisement of our holding company.

Below are the platforms we intend to leverage on to promote and advertise Gregory Peters Holding Company, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms to promote our brand
• Install our billboards on strategic locations all around New York City
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Holding companies are known to generate income from returns on their investment in companies, hence there are no pricing models for this type of business. But on the other hand, they tend to negotiate with their financial partners on percentage whenever they invest their hard-earned money in an investment vehicle handled by a venture capitalist firm.

At Gregory Peters Holding Company, LLC we will ensure that we give good returns on investment (ROI) and always maximize profits.

• Payment Options

The payment policy adopted by Gregory Peters Holding Company, LLC is all inclusive because we are aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Gregory Peters Holding Company, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines
• Payment via online bank transfer
• Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make payment for investment without any stress on their part.

13. Startup Expenditure (Budget)

The cost of starting a holding company is in the two – fold; the cost of setting up the office structure and of course the capital meant for investment. The amount required to invest in this line of business could range from 1 Million US Dollars to even multiple Millions of Dollars. So, you must employ aggressive strategies to pool such cash together.

As regards the cost of setting up the office structure, your concern should be to secure a good office facility in a busy business district; it can be expensive though, but that is one of the factors that will help you position your hedge fund firm to attract the kind of investors you need.

This is the financial projection and costing for Gregory Peters Holding Company, LLC;

• The total fee for incorporating the business in the United States of America – $750
• The budget for basic insurance policy covers, permits and business license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 month (Re – Construction of the facility inclusive) – $40,000
• The Cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
• The cost for purchase of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software et al) – $10,500
• The Cost of Launching your official Website – $600
• Budget for paying at least three employees for 3 months plus utility bills – $10,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Investment fund – $1Million Dollars
• Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need $150,000 excluding $1M investment capital to successfully set up a medium scale but standard holding company in the United States of America.

Generating Startup Capital for Gregory Peters Holding Company, LLC

Gregory Peters Holding Company, LLC is a business that will be owned and managed by Gregory Peters and his business partner Lindsay Thomas. They may likely welcome other partners later which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ). Please note that we have perfected plans to generate $1 million dollars from accredited investors whose names can’t be mentioned for obvious reasons.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Gregory Peters Holding Company, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to give investors under our business good returns on their investment.

We will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of all forms of Insurance for the Business: Completed
• Securing a standard office facility in New York City: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress

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JTB Technologies

Strategy and implementation summary.

Our strategy and implementation will be a very straightforward approach to extending our products and services to potential clients via every cost-effective approach possible. Our combined services offering is very unique, and allows for more profitability while staying ahead of other industrial distributors and services providers in terms of delivery and competitive pricing. The combination of our distributorship’s solid inventory, and the ability of the service area to provide re-conditioning and special services to industrial products quickly, allows for faster shipments with fewer logistical problems. For our customers, this means lower costs.

Presently, the local industrial suppliers and service providers do not really provide an effective combination of supplying a cost-effective service strategy that yields the customer any real savings. The local distributors must also rely heavily on outsourcing for many of their services, which drives up the shipping costs to the customer dramatically.

This business plan allows for low-cost implementation of Internet-based customer access, as well as direct marketing where needed.  The plan also focuses on the needs of our clients, working within particular parameters that permits the business to respond to small and large clients equally efficiently.

5.1 Value Proposition

JTB’s value proposition is very simple: providing quality and service that meets the customers’ requirements. Our value proposition happens naturally within the JTB divisions; whenever possible, we attempt to utilize our own in-house skills to meet our customers needs.

When accomplished in-house, the value turns into a quality product or service for a reduced overall cost to the customer. Simpler logistics means faster overall services at a reduced cost. 

5.2 Competitive Edge

JTB’s combined competitive edge is an overall approach to marketing our goods and services to many different industries. Our unique approach of developing our own branded sales and marketing applications will strengthen our ties to our manufacturing partners and direct clients.

As computer networking is a strong area for me personally, I see the benefits to businesses that have solid, network-based sales and marketing tools in place. Overall, our goal is to utilize our own applications and developed credibility to share our inventory and other services. When completed, JTB will be able to offer much larger clients an extremely large variety of products and services. When presented to these clients in the form of a Web-based purchasing system, it will offer easy integration into their purchasing needs at little or no cost to them, accessible 24 hours a day, 7 days a week.

All of the JTB divisions will benefit from the marketing, strategic ad placement and direct marketing products offered by each of the JTB divisions.

5.3 Marketing Strategy

Key Goals to our marketing plans are as follows:

• Develop a high-profile sales environment, to bring our products to new and existing clients.
• Develop new ways to market our products to potential clients via our branded applications and credibility.
• Develop manufacturing partnerships utilizing our Web-based applications.
• Develop and maintain a high-quality customer service and follow-up program for all of the JTB divisions.
• Develop and utilize an ongoing automated marketing system to contact potential clients.
• Carefully target marketing expenditures to maximize returns on the campaigns.

5.3.1 Pricing Strategy

The industrial sales division will index its pricing against the well-known industrial product catalogs as a benchmark for pricing references. While it is true that these giant catalog companies enjoy better distributor discounts when they make their purchasing arrangements with suppliers, it’s also possible to use their printed prices as a benchmark for our clients to make comparisons with, when they purchase from us. Unless the item is a complete special, or a special standard, it may be found in a catalog somewhere providing us with a good reference index to work from while calculating our discounts on list prices.

In general, it is usually fairly easy to compete in both the catalog business and the industrial sales business in terms of percentages, but we will not structure our pricing to give the house away. What will set us apart is the services offering following the sale. We will generate additional revenues by servicing the distributed products, thus another sales point to be made as well. “Not only can we sell you the new products you need, we can service them in-house as well.”

5.3.2 Promotion Strategy

JTB Industrial Sales will promote sales and specials via the Internet, faxing, mailed sales literature, and printed media sent to the customers with our boxed shipments. Our integrated marketing systems will e-mail buyers about current promotions. Our system will also match these promotions with our clients’ previous purchases customizing our promotions for returning purchasers. Our other divisions’ customer databases will be accessible by the industrial sales division’s staff as well, allowing further solicitations into new markets and clients. With tailored promotions, we hope to gain a large promotion-based clientele, that hopefully yields many return customers to further develop our long-term return customer base.

All of our media marketing products and custom-developed applications can be offered on a trial and demonstration arrangement. Promotional strategy will include a 100% performance guaranty with a money-back offer. Part of our strategy is to develop the products in such a way that modules can be added when the client would like additional features. All of our products will have a help and support area with 24 hour access. This will also allow a no-cost, Web-based demonstration and product marketing environment.

5.3.3 Distribution Strategy

JTB will implement a distribution system developed by our Integrated Technologies Division, which provides the necessary real-time ability to share our inventory online with other suppliers and customers. With the real-time capabilities mixed into our Web-based applications, we will be able to work very closely with our manufacturing partners to fill orders, receive orders, and process requests for a quote. With the ability to extend ourselves with these customized applications, we can actually develop partnerships with any vendor who wants to share their inventory.

With order fulfillment as the major priority behind developing this system, we will work to integrate our clients needs with our abilities, and the abilities of our distributor partners to fulfill our clients’ requirements.

5.3.4 Marketing Programs

• Internet based industrial website banner Ads. As we develop our industrial Internet marketplaces, we will place ads into our sites and many other industrial products’ sites as well.
• Promotional, e-mail-based product e-flyers. As we collect users at our sites, we will build a sales process of delivering e-mail-based promotions to our visitors, highlighting our products and services.
• Catalog supplemental flyer programs delivered with all shipments. Our shipping department will include inventory specials with all boxed shipments to our clients, saving much of the mailing costs.
• Fax-based special promotions. When allowed, we hope to target purchasing agents and buyers with our specials. In all cases and methods of delivery, we can build a promotional special to target our clients’ purchasing history. 
• Direct telephone solicitation while taking orders. Our sales staff will close all order calls with a quick overview of our sales specials.

5.3.5 Positioning Statement

Our positioning strategy combines our individual divisions’ strengths, directly marketing each division’s capabilities in an overall fashion to our intended clientele. Further development on this will be implemented through cross marketing our services to established divisional clients. Our integrated technologies will place our business directly into the individual marketplaces, allowing for direct access when potential clients are seeking products and services.

Additionally, our catalog program will also keep the business in direct competition with the larger catalog businesses; our highly-respected products and services will generate a large long-term customer base.

5.4 Strategic Alliances

JTB will develop and implement many strategic alliances to build its product and services offering. Alliances to manufacture our higher volume products will aid in keeping our internal costs in check, while allowing unlimited growth potential by utilizing our distributor partners production capabilities. Further development will include purchasing on a contractual basis, to help lock in pricing on our product offering. Our distributor partners will allow us to offer additional products and services that we could not otherwise offer, also reducing our investments in additional personnel and equipment while maximizing profits.

JTB’s Integrated Technologies division will develop long-term relationships with many media developers, to provide our clients with a broad offering of products and services. Our developer partners and technology suppliers will be hand-picked for their products and capabilities. Our main goal while developing our strategic alliances is to select the best possible providers we can locate. When developed, JTB will utilize our business development applications to network with our clients, and distributor partners to create a unique collaborative environment capable of providing the needed input to fulfill and complete our media projects.

5.5 Sales Strategy

JTB’s Industrial Sales Divisions strategy is summed up in three words: Marketing, Engineering, and Sales. Our unique marketing environments will allow established and potential customers cost-free access to our products and services via Phone, Fax, EDI, and the Internet.

Customers can access their accounts via the Internet to review purchases, request quotes, and place orders. Pre-sales engineering will be available when consultation is needed. JTB will develop online databases about the products we represent; the same database will be available to our staff when conversing with clients about projects. CAD and other engineering software will work out potential issues on specialty projects prior to ordering. After the pre-sale process is complete, the staff will generate a formal quote to be sent to the client in the format they prefer.

The most prominent components of our sales process are ease of use and a knowledgeable staff to promptly fulfill orders. Having purchased from all types of businesses, including cutting tool manufacturers, industrial distributors, and industrial catalog houses, JTB will blend the best features from our purchasing experiences into a comfortable, customer-oriented purchasing environment.

5.5.1 Sales Forecast

JTB’s Industrial Sales Division’s forecast highlights the key products to be initially offered. Remaining flexible, management will be seeking additional avenues of business to develop, adding further sales capability. We feel strongly about developing a very good local customer base, allowing quick growth and establishment of cash flow. Additionally, we anticipate better margins as we become established as direct distributors for many of the lines we would initially offer from catalogs, and through out-of-state purchases from other distributors.

Our sales forecast has an average margin of 36%. As an established direct or stocking distributor we previously had discount arrangements of up to 68% off list pricing these changes would result in an additional 15 – 30% reduction in our direct costs of goods picture.

JTB’s  Products and Services Division: Many of the services provided are billable hourly at nearly $60.00 per hour for service work. In comparison, some products manufactured internally will need to be at a lower shop rate to provide for more competitive pricing to break into the different markets.  We will work to have many of the patented products manufactured externally, allowing our equipment to be utilized on more profitable work. Contingencies need to be in place to backup all products and services offered in the event of personnel issues, or equipment failure. These factors all affect the break even analysis as well. If we were producing only one or several product lines you could show controlled costs vs products manufactured. This plan however provides additional and substantially more profitable services to all of the clients utilizing our products and services. The services are both fixed price list services, and billable hourly for special work. 

With potential clients and distributor partners numbering near 330,000, the sales forecast for JTB’s Integrated Technologies Division looks strong. As we are developing our own products and services for resale, and in the form of renewable subscribed services there is a substantial amount of market available. With the average business spending approximately $3,000 or more annually, this quickly becomes a $990 Million marketplace. 

Our sales forecast table uses the following assumptions:

• Metal Tools average growth rate of sales 29.5% annually.
• Commercial, Contractor, Utilities average growth rate of sales 25% annually.
• Safety Products average growth rate of sales 66% annually.
• Work Holding Products average growth rate of sales 49.3% annually.
• Precision Measuring Products average growth rate of sales 49.3% annually.
• Catalog Industrial Products average growth rate of sales 34.3% annually.
• Specialty Purchased Components average growth rate of sales 66.7%
• Tool related Services average growth rate of sales 34.5% Annually.
• Industry Analysis Compound Annual Growth Rate of 7.02%.

The sales growth is affected by numerous factors including:

• JTB’s ability to quickly develop its internal sales staff.
• JTB’s ability to rapidly redevelop management’s previous industry-relations channels.
• The development of the JTB Products and Services Division’s services.
• The development of  JTB’s Business Development Division’s marketing products.

5.6 Milestones

Secure Leasing, Banking, and Attorney Arrangements – Long term arrangements to secure the equipment financing, banking relations, and general and patent attorney needs.

Setup JTB’s Industrial Services Location – Prepare working area for incoming equipment, wiring, shipping and receiving areas, networked accounting systems, and develop a work flow methodology for the entire shop.

Complete the equipment selections and installation – Equipment will be selected from various machine tool dealers throughout the U.S. These machine tools will be inspected closely for quality, selecting the best possible pieces while working within our budget.

Contractor selection for outsourced manufacturing – Competing contract manufacturers will be providing sample parts and quotations for our products. In particular, contractors will be quoting on the Automotive and Sporting Goods lines, as they have the highest potential volume and will require substantially more manufacturing capacity than we will have available.

Contracted Application Developer selection – JTB will contract for a long-term relationship partner seeking a progressive, well-established multi-talented individual to create the desired P.C.-based business applications we plan to develop as part of our product offering. This individual will work closely with management in a hands-on fashion to custom-develop the base code needed for our application.

Re-establishment of Business Contacts – Our sales manager will personally work to re-establish all of his previous business relationships in the industry, working to build both client and vendor relationships.

JTB Service associate selection and training – Service Associates will be from a production background, familiar with manufacturing and general machining; training will be ongoing for at least 1 year. Management will work with these individuals on a one-on-one basis to accomplish this, and minimize training costs while still completing orders as needed. 

Selection of  Sales Associates – JTB’s Industrial Sales division will be seeking bright, sales-oriented individuals to fulfill our internal needs for customer support, sales and marketing initiatives, and long-term goals.

Begin Catalog Program – Initially, we will order 250 sets of custom catalogs. We anticipate developing up to 1,200 catalog clients during the 4 years projected in the plan, with 300,000 to 400,000 industrial items available for resale.

Applications development begins – JTB application developer will begin development of our sales, marketing and engineering applications for integration with the corporations’ websites, as an aid for staff members to manage customer requests, engineering help, and exporting sales and engineering information about our products and services offering. When completed, these P.C.-based tools will interact with our Internet-based sites, and will become part of our applications offering of customer support products. 

JTB Industrial Services Marketing Campaign – Our marketing campaign will initially target the local market with an initial letter to the key personnel within the target businesses. This introduction will be a combination letter marketing the JTB Industrial Sales Division as well; alternately, the Industrial Sales Divisions sales personnel will be following up on these accounts.

Marketing Sites are established – JTB will develop and manage multiple marketing sites dedicated to target market JTB’s entire line of industrial products and services. These sites will also generate revenue with additional product marketing from our channel partners.

Revenue Sites are established – JTB will develop and manage multiple industry specific sites dedicated to matching buyers with suppliers. These sites will be a pay-per-ad situation, allowing businesses to highlight their products and services. The JTB media groups logo will allow visitors to access our product and service sites. In some cases, JTB will be a vendor in these sites as well.

Distributorship Partnership Development Begins – JTB will implement its distributor partnership program to expand its client base throughout the U.S. Utilizing our custom-developed networking applications, we will be able to share inventory and access other partners’ inventory and services as well.

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FREE 5+ Investment Company Business Plan Samples [ Group, Holding, Property ]

The core premise of investments is to expect a return in the form of monetary income or price animation with several significant statistics. Investment can refer to any mechanism that is used to generate future income. It can either be in the form of bonds , stocks , real estate , among other things. Even purchasing something that could lead to profit is considered an investment most of the time. Purchasing a property , a machine that can produce goods, all that can be considered an investment, depending on the amount of risk taken, holding period, and the source of the return. Risk and return go hand-in-hand in investment. Low risk usually has a low return, while higher risks are expected to come with even better returns. One can look at investments like gambling. Putting in money for a chance of gaining higher profit. Of course, you wouldn’t want to lose in gambling, you and your company is here to win.

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This is where investment company business plans come into the picture. A business plan is a largely important document that any business, regardless of shape and size, need to have a guideline or a roadmap that a business will follow in order to ensure success. Operating without a business plan is generally not a good idea, especially for investment companies such as yours. And typically, those who do not establish a business plan first and foremost just don’t last very long. There are a lot of benefits that come with creating and sticking to a well written business plan .

One really good example is how a business plan can enable you to come up with ideas without having to invest too much resources in lieu of development. Business plans often cover a whole lot of components, especially those that are designed for the entirety of an investment company’s business operations. To get to know what an investment company business plan is and how it works, check out these various samples that we have listed for you right below. After getting familiar with the document and how it works, you can then use these samples as a guide or even as a template for when you want to develop your own business plan.

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A business plan is a written document that should describe how a business would define its objectives and what steps it would for it to achieve its goals. A business plan lays out a roadmap for the whole company from the perspective of different departments within, marketing, financial, and operational, and gauge their standpoints. Business plans are largely important documents that’s usually used to attract prospective customers and investors even before the company has established an impressive track record. Although the document is more useful for new businesses and companies, every company should be able to establish a well written business plan.

This should enable them to review and periodically update to see if the goals have been met and how the circumstances that they have worked with has changed. A good business plan will be able to outline all the projected and estimated costs of a project or investment and the pitfalls of each decision the investment company makes. Even with competitors around the same industry, it can be very rare for business plans to be identical because most companies have their own unique way of dealing and approaching their own business venture.

The length of a business plan greatly varies depending on the nature of the investment company and the circumstances that they usually work with. The usual length of a business plan is typically around 15 to 20 pages. And although no two business plans are alike, they do work with almost all of the same elements. Listed below are some of the more common elements that you can see in a business plan.

• Executive summary This section would outline the company and all the information related to the company’s mission-vision values, company leadership, employees, operations, and location. It should essentially talk about what the company is, the nature of their business, and all the other necessary basic information.
• Products services This is where a company should outline the products and services that they are trying to offer. It includes pricing, product lifespan, and the customer benefits.  Other factors that can be included are manufacturing and production processes, patents, and proprietary technology.
• Marketing strategy It is always a good idea for the company to have a crystal clear understanding of its target audience and their respective demographics. It will outline who or what the competition is and how they can stay ahead in the market. It will also describe the expected consumer demand for the product of the company and how hard it would be to take advantage of the market.
• Financial planning The company should include its financial planning to attract the audience of the business plan. Financial statements, balance sheets, and other financial information that may be included for already well established companies.
• Budget Every company needs to have a budget in place, especially investment companies. It includes costs, staffing, manufacturing, development, marketing, and all the other expenses related to the nature of your business.

A good investment is one that fulfills your financial goals, fits your preferred risk tolerance, and of course, makes money. Investing is all about trying to make do with what you currently have. One person’s investment may be your good investment.

A target market refers to a group of customers or a small population of a certain demographic that has a similar need for a product or service and of course, has the money to purchase your services.

Pre-investor. Passive Investor. Active Investor.

Despite how and what you choose to invest in, making sure to research your target and your investment manager or platform. The amount of consideration, and money needed to invest depends entirely on the type and nature of investment and the investor’s financial position. One last thing to remember about business plans is that it should remain a live document. Susceptible to change and adapt whenever the circumstances within your company change. It should evolve and adapt together with your investment company.

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How to Write a Real Estate Investment Holding Business Plan [Sample Template]

Are you about starting a real estate investment holding company? If YES, here is a complete sample real estate investment holding company business plan template & feasibility report you can use for FREE .

A holding company is a company whose interest is to buy and own the stocks of other companies with the aim of getting returns on their investment and also controlling the affairs of the company. As a matter of fact, holding companies serve as investment vehicles for investors.

Holding companies do not go through the stress of starting a business from the scratch, they are specialists in buying over a company that they know has the potential to make profits not only in the short run but also in the long run. You will need a large financial base if you truly want to successfully run your own holding company and you will also need investment experts to be part of your team.

The first step you need to take if you want to start your own holding company is to conduct extensive research on holding companies in and around you. The truth is that there loads of stuffs you need to learn if you intend making a success from this business.

So, in order to get started, take out time to read up all you can find on holding companies and investment vehicles. Below is a sample holding company business plan template that can help you to successfully write your own with little or no hassle.

A Sample Real Estate Investment Holding Company Business Plan Template

1. industry overview.

Holding companies can be classified under the Venture Capital and Principal Trading industry and this industry comprises of firms and investment consultants that act as principals in the buying or selling of financial contracts. Principals in this context are investors who trade (buy or sell) for their own account, rather than on behalf of their clients.

This industry consists of holding companies, venture capital firms, investment clubs and viatical settlement companies, and does not include investment bankers, securities dealers and commodity contracts dealers trading as principals.

It is a fact that the Venture Capital and Principal Trading industry is growing faster than most industries in the financial services sector not only in the united states but across the global market. Industry value added (IVA), a measure of the industry’s contribution to the overall economy, is projected to increase at a 6.9 percent annualized rate over the next 10 years.

Indeed, the Venture Capital and Principal Trading industry is a very large and thriving industry not only in the developed nations, but also in developing and under developing countries of the world. Statistics has it that the Venture Capital and Principal Trading industry in the United States of America is worth $106 billion, with an estimated growth rate of 4.2 percent.

There are about 29,069 registered and licensed venture capital firms in the United States and they are responsible for employing about 74,814 people. It is important to state that there are no companies with a dominant market share in this industry; the industry is open to fair competition.

Over and above, the main reasons for starting a holding company is to own shares of other companies with the aim of forming a corporate group. Holding companies allow the reduction of risk for the owners and can allow the ownership and control of a number of different companies.

2. Executive Summary

Gregory Peters Holding Company, LLC is a registered, licensed and accredited holding company that will be based in New York City – New York.

The company will be involved in acquiring large percentage of shares of companies with the potential to doing pretty well. We are aware that running a standard holding company can be demanding which is why we are well trained, certified and equipped to perform excellently well.

Gregory Peters Holding Company, LLC is a client – focused and result driven holding company that plays by the rules and also provides broad-based services. We will offer trusted and profitable services to all our individual and corporate clients at local, state, national and international levels. We will ensure that we work hard to meet and surpass our clients’ expectations whenever we take control of any company.

At Gregory Peters Holding Company, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in stock exchange and other investment portfolios with good track record of return on investments.

Gregory Peters Holding Company, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Our plan is to position the business to become one of the leading brands in the investment and business management line of business in the whole of New York City, and also to be amongst the top 20 holding companies in the United States of America within the first 10 years of operation.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that New York is the right place to launch our holding company before expanding our investment portfolio.

Gregory Peters Holding Company, LLC is founded by Gregory Peters and his business partners for many years Lindsay Thomas. The organization will be managed by both of them since they have adequate working experience to manage such business.

Gregory Peters has over 15 years experience working at various capacities as a venture capitalist for leading investment banks and related firms in the United States of America. Gregory Peters graduated from both University of California – Berkley with a Degree in Accounting, and University of Harvard (MSc.) and he is an accredited and certified venture capitalist.

3. Our Products and Services

Gregory Peters Holding Company, LLC is a company that is established with the aim of buying off the shares of companies with the potential of growth with the aim of taking over the companies and effectively managing them. We also acquire and hold properties and hard assets that yield positive cash flow annually.

4. Our Mission and Vision Statement

• Our vision is to build a holding company brand that will become one of the top choices for investors in the whole of New York City – New York. Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to position the business to become one of the leading brands in the holding company line of business in the whole of New York City, and also to be amongst the top 20 holding companies in the United States of America within the first 10 years of operations.

Our Business Structure

Ordinarily we would have settled for less than a handful of full staff members, but as part of our plan to build a standard holding company in New York City, we have perfected plans to get it right from the beginning which is why we are going the extra mile to hire qualified, competent, honest and hardworking employees to occupy all the available positions in our firm.

The picture of the kind of holding company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around New York as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Gregory Peters Holding Company, LLC;

• Chief Executive Officer
• Venture Capitalists Consultants

Admin and HR Manager

Risk Manager

• Marketing and Sales Executive

Chief Financial Officer (CFO)/Chief Accounting Officer (CAO)

• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Venture Capitalist Consultants

• Provides market research and implementing new investment product and strategies
• Creates research and review platforms for new, existing and potential investment products
• Exceeds client expectations with returns on investments
• Works closely with analysts and traders to ensure trading strategy is carried out correctly
• Constructs and reviews performance reports to show to investors
• Works directly with marketer to relay investment strategy and risk measures for website and other forms of marketing for hedge fund
• Performing due diligence, visits and assessing investment management firms and quantitatively analyzing investment pools
• Has extensive knowledge of industry policies and regulations set in place by the SEC
• Focuses on capital introductions and networking to sign up new investors to your fund
• Plans, designs and implements an overall risk management process for the organization;
• Risks assessment, which involves analyzing risks as well as identifying, describing and estimating the risks affecting the business;
• Risks evaluation, which involves comparing estimated risks with criteria established by the organization such as costs, legal requirements and environmental factors, and evaluating the organization’s previous handling of risks;
• Establishes and quantifying the organization’s ‘risk appetite’, i.e. the level of risk they are prepared to accept;
• Risks reporting in an appropriate way for different audiences, for example, to the board of directors so they understand the most significant risks, to business heads to ensure they are aware of risks relevant to their parts of the business and to individuals to understand their accountability for individual risks;
• Corporates governance involving external risk reporting to stakeholders;
• Carries out processes such as purchasing insurance, implementing health and safety measures and making business continuity plans to limit risks and prepare for if things go wrong;
• Conducts audits of policy and compliance to standards, including liaison with internal and external auditors;
• Provides support, education and training to staff to build risk awareness within the organization.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities

Marketing/Investor Relations Officer

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of relevant projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Creates reports from the information concerning the financial transactions recorded by the bookkeeper
• Prepares the income statement and balance sheet using the trial balance and ledgers prepared by the bookkeeper
• Provides managements with financial analysis, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for one or more properties
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive/Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels/documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resource and admin manager

6. SWOT Analysis

Gregory Peters Holding Company, LLC engaged the services of a core professionals in the area of business structuring to assist our organization in building a well – structured holding company that can favorably compete in the highly competitive investment industry.

Part of what the team of business consultants did was to work with the management of our organization in conducting a SWOT analysis for Gregory Peters Holding Company, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Gregory Peters Holding Company, LLC;

Our strength lies in the power of our team; our workforce. We have a team that can go all the way to give our clients value for their money (good returns on their investment) and also to increase our annual returns; a team that is trained and equipped to pay attention to details and to deliver excellent jobs. We are well positioned and we know we will attract loads of clients (accredited investors) from the first day we open our doors for business.

As a new holding company, it might take some time for our organization to break into the market and gain acceptance especially from big – time investors in the already saturated Venture Capital and Principal Trading industry, that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

• Opportunities:

The opportunities in the Venture Capital and Principal Trading industry is massive considering the number of big and small companies who would need financial support from holding companies to grow their business and increase their profits. As a standard and accredited holding company, we are ready to take advantage of any opportunity that comes our way.

Holding companies and their operations involve a large amount of cash and it is known to be a high – risk venture hence, whoever chooses to manage it must not just have a solid investment background, but must also know how to handle risks and discover potential thriving businesses and opportunities. The truth is that if you are not grounded in risk management as a holding company, you may likely throw away peoples’ monies and investment.

Just as in any other business and investment vehicles, economic downturn, unstable financial market and unfavorable government economic policies can hamper the growth and profitability of venture capitalist firms.

7. MARKET ANALYSIS

• Market Trends

A close watch at the Venture Capital and Principal Trading industry that holding company is a part of, shows that in the dawn of recessionary declines, the industry is expected to continue on a path to growth, but not without a few more ups and downs. This group of firms and individuals has benefited from rising security prices and increasing merger and acquisition activity over the last five years.

As a result of this trend, Venture Capital and Principal Trading industry revenue is expected to grow over the five-year period at an annualized rate of 9.1 percent to $42.9 billion in 2016. The revenue growth for the industry was restrained in the early part of the period as the industry was reluctant to bounce back from the financial crisis and subsequent recession of the prior period that caused stock markets and business activity to dramatically contract in the United States and of course in the global market.

On the average, it is trendy to find holding companies employ strategies that can help them reduce market risk specifically by shorting equities or through the use of derivatives.

8. Our Target Market

The main reasons for starting holding companies is to provide funding and oversight functions for established companies with great potential of making profits and growing big in the future. So, your responsibility is not just to raise capital but also to look for companies where the capital can be invested and it will generate good returns over a period of time. The truth is that it takes a core professional to be able to identify a company that has the potential to grow and become profitable if funds and pumped into it.

As a standard, accredited and licensed holding company, Gregory Peters Holding Company, LLC offers a wide range of investment portfolio management services hence we are well trained and equipped to manage and provide oversight functions for established companies.

Our target market cuts across businesses and investors that have the required capital to invest in companies and other investment portfolios. We are coming into the industry with a business concept that will enable us produce good returns on investment for ourselves and our clients.

Below is a list of organizations that we have specifically designed our products and services for;

• Accredited Investors
• Investment Clubs
• Top corporate executives
• Corporate Organizations/Blue Chip Companies

Our Competitive Advantage

Despite the fact that holding companies and venture capitalist investment strategies gives huge returns on investment, it is indeed risky venture. If you drive through the street of New York City, you will come across several holding companies and related business ventures; this goes to show you that there are competitions in the industry.

For you to survive as a holding company, you should be able to come up with workable investment and business management strategies that will help you attract the required cash / capital and above all you should be a good risks manager and one that can spot a potential thriving business from afar.

We are quite aware that to be highly competitive in the Venture Capital and Principal Trading industry means that we should be able to give good returns on investments to our clients, turn around the fortunes of a dying company, spot potential successful business ideas and invest in them, our clients should be satisfied with our investment strategies and we should be able to meet their expectations.

Gregory Peters Holding Company, LLC might be a new entrant into the holding industry in the United States of America, but the management staff and owners of the business are considered gurus. They are licensed and highly qualified portfolio management experts in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Gregory Peters Holding Company, LLC is established with the aim of maximizing profits in the Venture Capital and Principal Trading industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis.

Gregory Peters Holding Company, LLC will generate income by offering the following investment related services;

• Returns generated from our shares/stocks
• Investing in financial contracts on own account
• Participating in investment clubs (group of people who pool their money to make investments)
• Mineral royalties or leases dealing (as principal in dealing to investors)
• Oil royalty dealing (as principal in dealing to investors)
• Viatical settlement (purchasing life insurance policy at a discount to later collect the death benefit)
• Venture capital (investing in startups and small businesses with long-term growth potential)
• Trade in financial products
• Related investment consulting and advisory services

10. Sales Forecast

One thing is certain, there would always be accredited investors, small scale and medium scale businesses and wealthy individuals who would need the services of tested and trusted holding firms.

We are well positioned to take on the available market in New York City and other key cities in the United States of America and we are quite optimistic that we will meet our set target of generating enough income from the first six months of operation and grow the business and our clientele base beyond New York City to other cities in the United States of America.

We have been able to examine the holding industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New York City.

• First Fiscal Year: $750,000
• Second Year: $ 1.5 Million
• Third Year: $3 Million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst holding companies in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our return on investment and excellent job deliveries speaks for us in the market place; we want to build a standard that will leverage on word of mouth advertisement from satisfied clients.

Our goal is to grow our holding company to become one of the top 20 holding firms in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in New York City but also in other cities in the United States of America.

Gregory Peters Holding Company, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to corporate organizations, startups, accredited investors, entrepreneurs and key stake holders in New York City and other cities in The United States
• Advertise our business in relevant financial and business-related magazines, newspapers, TV and radio stations.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local finance and business expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver good returns on investment
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

The uniqueness of the holding industry is such that it is the result they produce that helps boost their brand awareness. Holding companies are strategic when it comes to inviting investors to invest in a project or when it comes to acquiring a struggling company.

It will be out of place to boost your holding company brand if you have not proven your worth in the industry. If you have successfully proven that you have what it takes to operate a successful holding company, then your next port of call is to strategically engage the media to help you promote your brand and also to create a positive corporate identity.

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the holding industry by storm which is why we have made provisions for effective publicity and advertisement of our holding company.

Below are the platforms we intend to leverage on to promote and advertise Gregory Peters Holding Company, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms to promote our brand
• Install our billboards on strategic locations all around New York City
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Holding companies are known to generate income from returns on their investment in companies, hence there are no pricing models for this type of business. But on the other hand, they tend to negotiate with their financial partners on percentage whenever they invest their hard-earned money in an investment vehicle handled by a venture capitalist firm.

At Gregory Peters Holding Company, LLC we will ensure that we give good returns on investment (ROI) and always maximize profits.

• Payment Options

The payment policy adopted by Gregory Peters Holding Company, LLC is all inclusive because we are aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Gregory Peters Holding Company, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines
• Payment via online bank transfer
• Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make payment for investment without any stress on their part.

13. Startup Expenditure (Budget)

The cost of starting a holding company is in the two – fold; the cost of setting up the office structure and of course the capital meant for investment. The amount required to invest in this line of business could range from 1 Million US Dollars to even multiple Millions of Dollars. So, you must employ aggressive strategies to pool such cash together.

As regards the cost of setting up the office structure, your concern should be to secure a good office facility in a busy business district; it can be expensive though, but that is one of the factors that will help you position your hedge fund firm to attract the kind of investors you need.

This is the financial projection and costing for Gregory Peters Holding Company, LLC;

• The total fee for incorporating the business in the United States of America – $750
• The budget for basic insurance policy covers, permits and business license – $2,500
• The Amount needed to acquire a suitable Office facility in a business district 6 month (Re – Construction of the facility inclusive) – $40,000
• The Cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
• The cost for purchase of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software et al) – $10,500
• The Cost of Launching your official Website – $600
• Budget for paying at least three employees for 3 months plus utility bills – $10,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Investment fund – $1Million Dollars
• Miscellaneous: $1,000

Going by the report from the market research and feasibility studies conducted, we will need $150,000 excluding $1M investment capital to successfully set up a medium scale but standard holding company in the United States of America.

Generating Startup Capital for Gregory Peters Holding Company, LLC

Gregory Peters Holding Company, LLC is a business that will be owned and managed by Gregory Peters and his business partner Lindsay Thomas. They may likely welcome other partners later which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ). Please note that we have perfected plans to generate $1 million dollars from accredited investors whose names can’t be mentioned for obvious reasons.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Gregory Peters Holding Company, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to give investors under our business good returns on their investment.

We will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of all forms of Insurance for the Business: Completed
• Securing a standard office facility in New York City: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress

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