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Printable Monthly Calendars: A Practical Solution for Planning and Scheduling
In today’s fast-paced world, staying organized is crucial for managing our time effectively. Whether it’s for personal or professional use, having a reliable tool to plan and schedule our activities is essential. This is where printable monthly calendars come into play. They offer a practical solution for keeping track of important dates, events, and tasks in a convenient and accessible format. In this article, we will explore the benefits of using printable monthly calendars and how they can help you stay organized and focused.
One of the primary advantages of printable monthly calendars is their easy accessibility. Unlike digital calendars that require an internet connection or specific software, printable calendars can be accessed anytime, anywhere. With just a few clicks, you can download and print your desired calendar template from various websites or create one yourself using word processing software. Once printed, you can place it on your desk, pin it to a bulletin board, or carry it with you in your planner or notebook. This physical presence ensures that you have constant access to your schedule without relying on technology.
Another significant benefit of printable monthly calendars is the ability to customize them according to your preferences and needs. Various templates are available online with different designs, layouts, colors, and sizes. You can choose a minimalist design for simplicity or opt for a more vibrant layout if that suits your style better. Additionally, these templates often come with spaces for notes or to-do lists alongside each day or week so that you can jot down important reminders or tasks associated with specific dates.
Furthermore, if none of the pre-designed templates meet your requirements, you have the option to create your own calendar from scratch using word processing software like Microsoft Word or Google Docs. This flexibility allows you to tailor the calendar to suit your unique planning needs while reflecting your personal style.
Printable monthly calendars offer a visual representation of your schedule, making it easier to grasp and manage your time effectively. By having a clear overview of your month at a glance, you can easily identify busy periods, deadlines, and upcoming events. This visual representation enables you to plan ahead and allocate time for various activities accordingly. Whether it is scheduling meetings, appointments, or personal commitments, having a well-organized calendar provides a sense of structure and control over your daily life.
Enhancing Productivity and Focus
Using printable monthly calendars can significantly enhance your productivity and focus by helping you prioritize tasks and manage your time efficiently. By setting specific goals for each day or week on your calendar, you can create a roadmap for accomplishing them. Breaking down larger tasks into smaller ones and allocating dedicated time slots on the calendar allows you to stay focused on one task at a time without feeling overwhelmed.
Moreover, printable monthly calendars also serve as a visual reminder of upcoming deadlines or important events. This constant visual reinforcement helps prevent procrastination and ensures that nothing slips through the cracks. By staying organized with the help of these calendars, you can reduce stress levels and increase productivity in both personal and professional aspects of your life.
Printable monthly calendars are more than just tools for planning and scheduling; they are practical solutions that offer easy accessibility, personalization options, visual representation of schedules, and enhanced productivity. Whether you prefer digital tools or paper-based methods, incorporating printable monthly calendars into your routine can help streamline your planning process while providing structure to your daily life. So why not give them a try? Start organizing your schedule today with these versatile tools.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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Counseling Private Practice Business Plan Template
Written by Dave Lavinsky
Counseling Practice Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their counseling private practices. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a counseling private practice business plan template step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your counseling private practice as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a counseling private practice, or grow your existing counseling private practice, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your counseling private practice in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Counseling Private Practices
With regards to funding, the main sources of funding for a counseling private practice are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for counseling private practices.
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How to write a business plan for a counseling private practice.
If you want to start a counseling private practice or expand your current one, you need a business plan. Below are links to each section of your counseling private practice business plan template:
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of counseling private practice you are operating and the status. For example, are you a startup, do you have a counseling private practice that you would like to grow, or are you operating a chain of counseling private practices?
Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the counseling private practice industry. Discuss the type of counseling private practice you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.
In your company analysis, you will detail the type of counseling private practice you are operating.
For example, your counseling private practice might specialize in one of the following divisions:
- Clinical psychology : this type of counseling private practice assesses, diagnoses, treats, and prevents mental disorders. Specialization within clinical psychology may focus on areas such as neuropsychology, geropsychology, child psychology, etc.
- Industrial-organizational psychology: this type of counseling private practice specializes in applying the principles of psychology to the workplace, to assist with a range of HR issues such as employee retention or productivity.
- Marriage and family therapy: this type of counseling private practice is licensed to diagnose and treat mental and emotional disorders within the context of marriage, couples, and family systems.
- Social work: this type of counseling private practice includes services such as individual and group therapy, crisis intervention, and child and family counseling.
In addition to explaining the type of private practice you will operate, the Company Analysis section of your business plan needs to provide background on the business.
Include answers to question such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of patients served, number of cases with positive outcomes, reaching X number of clients served, etc.
- Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
In your industry analysis, you need to provide an overview of the counseling private practice industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the counseling private practice industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your strategy, particularly if your research identifies market trends.
The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your private practice business plan:
- How big is the counseling private practice industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential market for your counseling private practice ? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
The customer analysis section of your counseling practice business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: individuals, schools, families, and corporations.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of private practice you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.
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Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other counseling private practices.
Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes psychiatrists, other healthcare providers, or members of the clergy. You need to mention such competition as well.
With regards to direct competition, you want to describe the other counseling private practices with which you compete. Most likely, your direct competitors will be counseling private practices located very close to your location.
For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:
- What types of customers do they serve?
- What type of counseling private practice are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide options for the uninsured?
- Will you provide services that your competitors don’t offer?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a private practice, your marketing plan should include the following:
Product : In the product section, you should reiterate the type of counseling private practice company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you provide psychodynamic therapy, behavior therapy, cognitive therapy, or integrative therapy?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.
Place : Place refers to the location of your counseling private practice company. Document your location and mention how the location will impact your success. For example, is your counseling private practice located in a busy retail district, a business district, a standalone office, etc. Discuss how your location might be the ideal location for your customers.
Promotions : The final part of your counseling private practice marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Advertising in local papers and magazines
- Reaching out to websites
- Social media marketing
- Local radio advertising
While the earlier sections of your therapy business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your counseling private practice, including answering calls, planning and providing therapy sessions, billing insurance and/or patients, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth session, or when you hope to reach $X in revenue. It could also be when you expect to expand your counseling private practice to a new city.
To demonstrate your private practice’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally you and/or your team members have direct experience in managing counseling private practices. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a counseling private practice or successfully running a small medical practice.
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.
Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you see 5 patients per day, and/or offer group therapy sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your counseling private practice, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a private practice:
- Cost of computer software.
- Cost of furniture and supplies
- Payroll or salaries paid to staff
- Business insurance
- Taxes and permits
- Legal expenses
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of insurance plans you accept.
Putting together a business plan for your therapy private practice is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert counseling private practice business plan; download it to PDF to show banks and investors. You will really understand the counseling private practice industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful private practice .
Counseling Private Practice Business Plan FAQs
What is the easiest way to complete my counseling private practice business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your business plan.
What is the Goal of a Business Plan's Executive Summary?
The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of private practice you are operating and the status; for example, are you a startup, do you have a private practice that you would like to grow, or are you operating a chain of private practices?
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Counseling Private Practice Business Plan
If you are a counselor and thinking about starting or expanding your counseling business, then a business plan is necessary.
A business plan helps you build a roadmap for your business and will help you persuade investors about why they should invest in your firm.
Need help writing a business plan for your counseling private practice business? You’re at the right place. Our counseling private practice business plan template will help you get started.
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- Fill in the blanks – Outline
- Financial Tables
How to Write A Counseling Private Practice Business Plan?
Writing a counseling private practice business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:
1. Executive Summary
An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.
Here are a few key components to include in your executive summary:
Introduce your Business:
Start your executive summary by briefly introducing your business to your readers.
Highlight the counseling practice services you offer your clients. The USPs and differentiators you offer are always a plus.
Marketing & Sales Strategies:
Financial highlights:, call to action:.
Ensure your executive summary is clear, concise, easy to understand, and jargon-free.
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2. Business Overview
The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:
Describe your business in this section by providing all the basic information:
Describe what kind of counseling practice you run and the name of it. You may specialize in one of the following counseling practice businesses:
- Individual counseling
- Couples counseling
- Family Counseling
- Group counseling
- Career counseling
- Mental health counseling
- Trauma counseling
- Describe the legal structure of your counseling practice business, whether it is a sole proprietorship, LLC, partnership, or others.
- Explain where your business is located and why you selected the place.
If you’re an established counseling practice service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.
3. Market Analysis
The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.
Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
For instance, adults seeking therapy or families & parenting would be an ideal target audience for a private practice business.
Market size and growth potential
Competitive analysis:, market trends:.
- For instance, the integration of technology or digital tools has a booming market; explain how you plan on dealing with this potential growth opportunity.
Here are a few tips for writing the market analysis section of your counseling practice business plan:
- Conduct market research, industry reports, and surveys to gather data.
- Provide specific and detailed information whenever possible.
- Illustrate your points with charts and graphs.
- Write your business plan keeping your target audience in mind.
4. Products And Services
The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:
Describe your cuisines:
Mention the counseling private practice services your business will offer. This list may include services like,
- Assessment and evaluation
- Individual therapy
- Couples therapy
- Family therapy
- Group therapy
- Crisis intervention
- Consultation and workshops
Customized approach, expertise or specialization:.
In short, this section of your counseling practice plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.
5. Sales And Marketing Strategies
Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:
Unique Selling Proposition (USP):
Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
For example, a client-centered approach, holistic approach, or personalized treatment plans, could be some of the great USPs for a counseling private practice business.
Marketing strategies:, sales strategies:, customer retention:.
Overall, this section of your counseling private practice business plan should focus on customer acquisition and retention.
Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your counseling practice business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.
6. Operations Plan
The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:
Staffing & Training:
Operational process:, equipment & software:.
Include the list of equipment and software required for counseling private practice, such as furniture, therapeutic tools, teletherapy tools, etc.
Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.
7. Management Team
The management team section provides an overview of your counseling private practice business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.
Introduce your management and key members of your team, and explain their roles and responsibilities.
Compensation plan:, advisors/consultants:.
Mentioning advisors or consultants in your business plans adds credibility to your business idea.
This section should describe the key personnel for your counseling private practice services, highlighting how you have the perfect team to succeed.
8. Financial Plan
Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:
Profit & loss statement:
Cash flow statement:, balance sheet:, break-even point:.
Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.
The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.
- Add a table of contents for the appendix section to help readers easily find specific information or sections.
- In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
- Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
- Include any legal documents such as permits, licenses, and contracts.
- Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.
Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.
Remember, the appendix section of your counseling private practice business plan should only include relevant and important information supporting your plan’s main content.
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This sample counseling private practice business plan will provide an idea for writing a successful counseling private practice plan, including all the essential components of your business.
After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our counseling private practice business plan pdf .
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Frequently asked questions, why do you need a counseling private practice business plan.
A business plan is an essential tool for anyone looking to start or run a successful counseling private practice business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.
Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your counseling private practice business.
How to get funding for your counseling private practice business?
There are several ways to get funding for your counseling private practice business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are
Small Business Administration (SBA) loan
Crowdfunding, angel investors.
Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.
Where to find business plan writers for your counseling private practice business?
There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your counseling private practice business plan and outline your vision as you have in your mind.
What is the easiest way to write your counseling private practice business plan?
A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any counseling private practice business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .
About the Author
Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more
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Counseling Private Practice Business Plan Template
Counseling private practice business plan.
You’ve come to the right place to create your Counseling Private Practice business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Counseling Private Practices.
Below is a template to help you create each section of your Counseling Private Practice business plan.
Peaceful Minds is a private counseling clinic that provides family and marriage counseling to residents living in or near Tigard, Oregon. The clinic primarily services couples and families with a variety of concerns, such as communication problems, mental illness, major life transitions, and affairs. The clinic employs highly-experienced counselors to assist clients with their mental health, help them navigate life challenges, and improve their quality of life. Counseling sessions can be conducted in-person or remotely, and an affordable sliding scale fee system is offered to families earning below the local median salary.
Peaceful Minds is led by Lydia White, who has been a marriage and family therapist for ten years. She has worked in other private practices around the community and has sustained a very positive reputation. Lydia is trained in Imago Relationship Therapy (IRT) and will use that as her primary means of helping clients. However, she will employ other therapists who provide other forms of relationship and family therapy.
Below is a list of the counseling services that Peaceful Minds will offer to its clients:
- Marriage counseling: This service helps married clients to overcome challenges in their marriage/relationship. Marriage counselors can help married clients with communication problems, issues with intimacy, resolving major conflicts, and more.
- Family counseling: This service helps families work through their challenges and conflicts as a whole. Some example issues include integrating blended families, healing from divorce, and working through grief.
- Individual counseling: By request, clients who are part of family or couples sessions can have one-on-one sessions with the therapist to work further on their concerns. In these sessions, therapists help clients work through their emotions and thoughts concerning their marriage/family problems. Therapists can also help clients treat and cope with any mental health challenges they live with.
Clients will also receive a complimentary initial intake to ensure they find a therapist that can help them with their goals. All sessions are offered in-person or remotely, depending on the client’s request.
Peaceful Minds will primarily serve residents that live in Tigard, Oregon and the surrounding areas. Tigard is one of Oregon’s largest cities and has a large population of families, married couples, and divorced couples. The city also has a very high median salary, which means that many residents have the disposable income to invest in counseling. The demographics of Tigard show that there is an enormous target customer base that will benefit from our counseling services.
Peaceful Minds is led by Lydia White, who has been a marriage and family counselor for ten years. She primarily utilizes the Imago Relationship Therapy (IRT) technique to help her clients with their marriage or relationship concerns.
While Lydia has never run a private counseling practice herself, she has worked in private clinics for the duration of her career. She began her counseling career in 2013 shortly after completing her Master’s degree from Portland State University and obtaining her counseling license.
Peaceful Minds will be able to achieve success by offering the following competitive advantages:
- Affordable sliding scale fee: Counseling is an expensive investment for many clients. That’s why Peaceful Minds offers an affordable sliding scale fee structure to families who make less than the local median income.
- Remote or in-person sessions: Some people are eager to meet their counselors in person again, while others feel more comfortable connecting remotely. We allow clients to determine what form they want their sessions to take. We will only override this policy if another pandemic or public health concern occurs.
- Specialization in marriage and family matters: Very few clinics in town specialize in marriage and family counseling. Peaceful Minds will focus primarily on these matters, attracting this clientele from our competitors.
Peaceful Minds is currently seeking $300,000 to launch. The funding will be dedicated towards securing the office space and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. Specifically, these funds will be used as follows:
- Clinic interior build out and design: $50,000
- Office equipment, supplies, and materials: $20,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $50,000
- Working capital: $30,000
The following graph below outlines the pro forma financial projections for Peaceful Minds.
Who is peaceful minds, peaceful minds history.
After surveying the local client base and finding a potential clinic location, Lydia White incorporated Peaceful Minds as an S-Corporation on February 1st, 2023.
Currently, the business is being run remotely out of Lydia’s home office, but once a lease on the office location is finalized, all operations will run from there.
Since incorporation, Peaceful Minds has achieved the following milestones:
- Found a potential commercial space and signed a Letter of Intent to lease it
- Developed the clinic’s name, logo, social media accounts, and website
- Determined space design and required equipment
- Hired a virtual assistant to help with bookings and schedules
Peaceful Minds Services
The past few years have seen a revolution in the counseling industry. The importance of mental health and the benefits of talking with a counselor to cope with life’s challenges is on the rise. More than ever before, people are eager to work with a therapist as they navigate their challenges and improve their quality of life. This is creating a greater demand for therapists and counselors all around the nation.
There have also been some major shifts in marriage and divorce rates over the past few years. Divorces escalated during the pandemic, and marriages have been in decline for decades. We have also seen the rise of diverse families, such as families with same-sex parents and blended families. All of these changes create family, relationship, and marriage challenges that are far more diverse than decades past. Luckily, the stigma around therapy is dissolving, so more people than ever before are looking to counseling for help with their relationship or family matters.
Another recent change in the industry is the transition to remote services. Many people get their counseling sessions online through phone or video chat therapy, and this trend is expected to continue. However, now that the pandemic is over, more people want to go back to in-person sessions. Clinics that provide both options will have more resilience in the future.
A significant challenge that private practices face is major online therapeutic services. These services connect clients with therapists online from anywhere in the world. These essentially are “gig” opportunities for therapists and have gained popularity for several years for their affordable cost and convenience.
However, there has been significant pushback against these services due to the lack of quality counseling received and shady payment practices. As a result, many clients are returning to private practices to find therapists they can develop a true relationship with.
Demographic profile of target market.
Peaceful Minds will serve the residents of Tigard, Oregon and its surrounding area. Peaceful Minds will primarily target clients who are married and have families. The community of Tigard has a large population of married couples, so there are many clients that could utilize our services. The community also has a significant proportion of affluent and middle-class residents that will be willing to pay for quality counseling services.
The demographics for Tigard, Oregon are as follows:
Peaceful Minds will primarily target the following customer profiles:
- Married couples
Direct and indirect competitors.
Peaceful Minds will face competition from other companies with similar business profiles. A description of each competitor company is below.
Riverside Therapy Center
Riverside Therapy Center has been a popular therapeutic clinic in town since 1988. It is a larger clinic, employing dozens of therapists, all with different backgrounds and areas of expertise. They offer counseling for individuals, couples, and families and have psychiatrists who can help with medication management. Clients who go to Riverside can get help coping with a diagnosis, navigating a major life transition, or working through conflict with their partners or family.
While we expect Riverside Therapy Center to continue to thrive based on its popularity and variety of services offered, this clinic does not specialize in marriage and family counseling. In fact, they only have a few counselors available that cater to this clientele. We expect that families will want a clinic that specializes in their concerns and will be more inclined to work with Peaceful Minds.
Tigard Mental Health And Wellness
Tigard Mental Health And Wellness was established in 2002 to address the mental health concerns of the community. Like Riverside, it is a larger clinic with many therapists to choose from. These therapists come from many backgrounds and offer a variety of treatments and counseling for many disorders and situations.
Though the clinic has some marriage and family counselors, the clinic’s primary focus is the diagnosis, management, and treatment of mental disorders. The clinic also only offers remote sessions until further notice. So while we expect Tigard Mental Health And Wellness will continue to succeed, many couples and families will be eager to switch to Peaceful Minds for in-person sessions with a therapist that can help them with their specific concerns.
Portland State University Counseling Services
Portland State University Counseling Services is a community service of affordable therapy offered by Portland State University. It is run by students who are training to become licensed therapists but do not have a license yet. They are supervised by their professors, who are trained, experienced, and licensed therapists. Because licensed professionals do not conduct the services, they are offered at an affordable rate and only to clients who are in the lowest economic brackets of the community.
Though Portland State University offers a great service to the community, many clients prefer working with a licensed professional. Therefore, we expect many families will choose one of the great therapists at Peaceful Minds over Portland State University.
Peaceful Minds will be able to offer the following advantages over their competition:
Brand & value proposition.
Peaceful Minds will offer the unique value proposition to its clientele:
- Convenient location
- Qualified and highly trained team of counselors and therapists
- Diversity of counselor team and clientele
- Comfortable, relaxing atmosphere
- Sliding scale for low-income families
- Option for remote or in-person sessions
The promotions strategy for Peaceful Minds is as follows:
Peaceful Minds will develop a professional website that showcases pictures of the clinic and the services we provide. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Lydia White will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Lydia will visit multiple doctors and primary care offices to ask them to refer our clinic to any patients looking for counseling services. We will ask them to keep a handful of our brochures on hand and hand them out to whoever requests a counseling clinic or is in need of one.
Ongoing Customer Communications
Peaceful Minds will maintain a website and publish a monthly email newsletter to provide tips on common marriage and family challenges.
Peaceful Minds’s pricing will be moderate so clients feel they receive great value when utilizing our counseling services. We will bill our clients’ insurance companies first and then charge our clients directly for whatever their plans don’t cover.
The following will be the operations plan for Peaceful Minds.
- Lydia White will be the Owner of Peaceful Minds and oversee the general operations of the company. She will also provide counseling services to her initial clientbase.
- Lydia recently hired a virtual assistant named Sanuye Grant. She will help with scheduling appointments, basic marketing tasks, and other general administrative duties.
- As the company’s clientbase increases, Lydia will hire several other counselors with diverse counseling techniques and backgrounds to meet her clients’ needs.
Peaceful Minds will have the following milestones completed in the next six months.
- 07/202X Finalize lease agreement
- 08/202X Design and build out Peaceful Minds
- 09/202X Hire and train initial staff
- 10/202X Kickoff of promotional campaign
- 11/202X Launch Peaceful Minds
- 12/202X Reach break-even
Key revenue & costs.
Peaceful Minds’s revenues will come primarily from counseling services. The company will bill the patient’s insurance for services provided, and the remainder will be billed to the patient. In cases where insurance is not accepted, the entire service will be billed to the patient.
The major cost drivers for the company’s operation will consist of salaries, supplies, equipment, the lease, taxes, and marketing expenses.
Funding Requirements and Use of Funds
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.
- Year 4: 100
- Year 5: 150
- Annual rent: $100,000
- Average counseling session cost: $150
Income statement, balance sheet, cash flow statement, counseling private practice business plan faqs, what is a counseling private practice business plan.
A counseling private practice business plan is a plan to start and/or grow your counseling private practice business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Counseling Private Practice business plan using our Counseling Private Practice Business Plan Template here .
What are the Main Types of Counseling Private Practice Businesses?
There are a number of different kinds of counseling private practice businesses , some examples include: Clinical psychology, Industrial-organizational psychology, Marriage and family therapy, and Social work.
How Do You Get Funding for Your Counseling Private Practice Business Plan?
Counseling Private Practice businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Counseling Private Practice Business?
Starting a counseling private practice business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Counseling Private Practice Business Plan - The first step in starting a business is to create a detailed counseling private practice business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your counseling private practice business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your counseling private practice business is in compliance with local laws.
3. Register Your Counseling Private Practice Business - Once you have chosen a legal structure, the next step is to register your counseling private practice business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your counseling private practice business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Counseling Private Practice Equipment & Supplies - In order to start your counseling private practice business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your counseling private practice business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to open a successful counseling private practice business:
- How to Open a Counseling Private Practice Business
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How To Develop A Private Practice Business Plan
- May 30, 2022
- Becky DeGrossa
Last week, Howard Baumgarten of Smart Practice Central joined me to share his expertise with the CounselingWise community. In the webinar, he talked about the importance of having a private practice business plan for counseling, as well as what goes into creating one.
One of the things I took away from his presentation was to be successful, you need to be prepared, and you need to have a plan.
As the owner of a small business myself, I know that having a solid plan in place has been a vital aspect of CounselingWise’s growth and success. I’ve found that having a plan is what drives a business forward to achieve its goals . Without a plan, as Howard mentions, you are less successful.
During the webinar, Howard talked about the 11 different parts (or “modules”) of a business plan . Each part is equally important and pieces together an organized view of any business. Today, I am going to highlight five parts of Howard’s business plan. To learn about the other six (equally as important) parts, be sure to check out the webinar replay here .
Before we dive into the different parts of a successful business plan, I want to lead you with something to think about. During the webinar, Howard advised, “ Think about your business plan as a matter of survival in your professional life . It’s an opportunity for you to really organize yourself and appraise what is going on in your business.”
5 Key Parts of a Successful Business Plan
1. the four c’s of your vision.
If you are familiar with the SWOT technique (a planning method use to evaluate your strengths, weaknesses, opportunities, and threats), then the 4 C’s will be something you relate to .
Because he didn’t want to focus on a person’s weaknesses or threats, Howard viewed this planning method through a different colored lens.
The 4 C’s stand for:
- What Are Your Capabilities? (your strengths)
- What Are Your Challenges? (your weaknesses)
- What Are Your Chances? (opportunities)
- What Are Your Concerns? (threats)
This piece of the counseling business plan is key to evaluating your practice from a personal and professional level.
Take out a pen and paper and jot down all of the above as they apply to you. Get a piece of paper and breaking it into four columns. In each column, write down your professional and personal capabilities, challenges, chances and concerns. One thing to keep in mind—it’s okay to have the same thing in multiple categories.
By having your capabilities, challenges, chances, and concerns outlined on paper, you can better plan for the future of your practice and your personal life .
It forces you to take what’s kind of hazy and abstract in your head and makes it a tangible reality. That way then you know where you stand and how to move forward with your vision for your practice.
2. Your Mission Statement
The next part of the private practice counseling business plan I want to highlight is your mission statement. In Howard’s presentation, he said to ask yourself…
“What is my purpose? What was I born to do? What do I really want to do? How do I want to affect the populations I am working with? What am I empowered to do?”
By answering the above questions, and really digging down into the meat of the reason you get up every morning , you will develop a wholehearted mission statement for your practice.
But what does developing a mission statement look like in practice?
For his therapy practice, Howard’s mission statement is, “ Build something new in order to change something old in order to grow .”
One thing to keep in mind when writing your own mission statement…
Make sure you are writing the statement in lay terms , and not professional/clinical terms. Try to stay away from words like “depression,” “anxiety,” etc. You are writing this not only for yourself, but also for your clients.
3. Your Services
This is the who , what , when , where and why of your services as a private practitioner.
This part of the private practice business plan is key to giving you the clarity you need in terms of the services you provide , and the services you may want to offer in the future.
- Who? Who are you working with? Who are the populations you treat? Do you work with couples, adults, children (what age children?), teens? What kind of couples do you work with? For example: high conflict, couples about to get married, etc. Really dig deep into the “who” of your services to determine what clients you have and what clients you want.
- What? What are the issues you want to focus on? If the “who” is couples, what type of couples issues do you want to work with? Howard’s example was that he likes to work with couples that have a high degree of conflict and are tired of fighting with each other.
- When? When are you providing your services? When you are first starting out, as Howard mentioned, it could be Fridays and Saturday mornings. When you build your practice more, you can shift your hours more and more. Determine when you want to practice and include it in your plan.
- Where? Where do you want to practice? Maybe you want to do a day in a doctor’s office. Maybe you want to offer therapy out in the community, or in the wilderness. Think creatively about where you want to practice. It will maximize the benefits of your services.
- Why? For the why, you will want to see your mission statement. The why is all about your passion and purpose.
- How? How do you treat your patients? This is all about your treatment intervention style (EFT, mind-body-connection, EMDR, etc). What are your technique leanings?
This part of the plan is powerful. It helps move you in terms of defining yourself and who you are. You will also draw from this part as your quick “this is what I do.”
As you are completing this part of your business plan, keep in mind that you will probably have three or four different sub-sections under each of these .
Answer each question for each service you offer or want to offer. Eventually, this will all be useful information that you’ll want to include on your website.
If you’re thinking ahead and want to use this exercise to generate content for your website, check out how to write informative specialty pages .
4. Personal Growth
To grow professionally, it’s important to take care of yourself so you can grow personally.
In order to have a healthy work-life balance, you will want to focus on 4 main areas :
- Nutrition: Are you eating a healthy, well-balanced diet?
- Sleep: Are you getting enough sleep?
- Exercise: Are you moving your body?
- Spirituality: Are you expressing yourself spiritually? This could look like anything, such as a religious practices, time in nature, yoga , etc.
Think of things that are important to you on a personal level and write them down. Personal growth is a key piece of your business plan.
Because if you don’t grow yourself, how can you expect to grow your private practice? It all works in concert, together.
The Administration part of the private practice business plan can be hard, especially if you are used to being a one-person show.
And if you think you can run the show without any professional support throughout your entire career, you will be spread very thin .
As part of your counseling business plan, you need to create an administration plan to ensure you have the support you need to build a successful practice—and keep your sanity.
Think about the people who you currently have supporting your practice professionally. Then think about the people you may want to include in your group of practice professional support.
Naturally, some people may not be ready for this, so think about this part of your private practice counseling business plan when you are ready.
You know you’re ready when you say to yourself, “I am getting really sick and tired of doing this admin task, and I am now in a place where I can afford to hire someone to do it for me.”
By getting support, you free up emotional space so you can pursue things that drive your interests and passions . This is a vital piece to your professional growth.
Administrative support includes but is not limited to…
- a medical biller (if you accept insurance),
- a bookkeeper,
- an accountant for tax purposes,
- a financial manager/adviser,
- an investment banker,
- a corporate attorney,
- an insurance agent,
- a commercial real estate broker (rent or buy)
- and a virtual/actual assistant.
Each part of the counseling business plan that I discussed today is vital to a successful practice. Your business plan, however, really isn’t complete without the remaining six. To learn about all 11 parts, and to learn more from Howard about a successful business plan, watch the webinar replay here .
You can also download the Business Plan Template here .
One last tip : Don’t just write your plan and forget about it. Howard recommends going back every six or so months to revisit the plan and stick to your goals.
You can also watch my interview with Howard Baumgarten, founder of Smart Practice Central, below.
Enjoy the replay!
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Starting a Private Practice
Therapy business plans
A successful business of any kind needs a business plan. A counseling or any type of therapy kind of private practice is no different. To build a strong and successful private practice, you need a therapy business plan.
What is a therapy business plan?
A therapy business plan is like a treatment plan for your practice. It outlines your business goals and how you plan to reach these goals. A therapy business plan typically looks at your goals for your practice and your game plan to reach them over a three to five-year period of time.
Why do I need a business plan for a therapy or counseling practice?
Graduate school most likely did not teach you about running a business. Taking the time to create a well-thought-out therapy business plan can help to ensure that you have a profitable practice and will address the many components of your practice. The therapy business plan will outline for others how you plan to grow and serve as a benchmark for you.
Creating a therapy business plan will help create focus, actionable steps, and organization to reach your goals. It will help plan out the growth of the practice which makes it more likely that you will achieve financial goals and business success.
Your therapy business plan should serve as a guide that continues to live. You should review it annually and make any necessary changes or revisions. Then, as your practice changes, your life changes, or your plans change, the therapy business plan can serve as the foundation for guiding you through whatever happens in the future.
A therapy business plan will also help you to qualify for any funding you may seek to run your practice. Most banks, investors, and the Small Business Administration (SBA) will require a business plan to prove that you have financial worthiness and a plan to return your funding.
What to include in a therapy business plan
Business plans are unique and individualized to each business. You will uniquely tailor your business plan for your practice to the goals, visions, and steps applicable to your practice and growth. Most therapy business plans include some specific components.
Your practice mission statement defines your purpose for the practice.
Some areas to address or consider when writing your mission statement include:
- Why do you want to do counseling?
- How can your practice help other people?
- Who do you want to help?
- How do you want to help?
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Description of your business, this section should include information regarding the structure of your business as well as information about your practice:.
- Type of business entity/structure
- List of owners, partners, etc.
- Specific niche of the practice
- Specialized treatment approaches
- Potential caseload
- Individual or group practice
- Number of therapists
- Any staff members
- Any information related to the history of the business
- Your background
- Background of other relevant owners, partners, etc.
What services do you plan to offer in your practice? The information should include how much you plan to charge and how these services relate to your business growth and development. Do these services present you as an expert? Do they set you apart from your competition? How do they best help your clients in your niche?
Research and describe what you learned to demonstrate the need for your services. Research should demonstrate a need for your practice services in the geographic area you would like to have your practice.
Information to research, consider and describe in the plan includes:
- Statistical information regarding the target population in your geographic area
- Are there other practices that target your niche?
- Are there other practices that offer similar services or specialty treatment modes?
- Can you demonstrate a need for your practice in your geographic area?
What marketing strategies do you plan to employ? How will you market your practice? How much money will you spend on marketing?
You can incorporate various strategies for marketing in your business plan such as:
- Networking memberships and events
- Social media marketing
- Website development and maintenance
- Therapist’s directories
Plan of operations
The business plan should describe how you plan to run the business. It should include all the procedures and systems you have in place to keep the practice operating smoothly.
Some information to describe here includes:
- Hours of operation
- Location of the practice
- Face-to-face sessions, telehealth , or a hybrid model
- Important roles of team members within the office (administrative, receptionist, etc.)
- Important roles of team members outside of the office (accountant, attorney, website developer, etc.)
- Electronic health record
- Safety information
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You have many legal obligations in regard to running a practice.
The business plan should address how you plan to protect the business legally:
- Attorneys on retainer or accessible
- Insurance (liability, commercial, cyber)
- Maintaining licensure
- Lease agreements
The financial plan component of your business plan describes the financial picture of your practice. It should outline the expenses and earnings of the business. It should also project your financial outlook for the next five years based on your expected growth.
The details in this section will vary depending on how long your practice has been running.
If you have already been running your business, then you incorporate business reports such as:
- Profit and loss
- Balance sheets
If you have a new practice, project this information on a monthly or quarterly basis for the first year and then annual projections for the remaining years.
The financial plan should clearly outline the earnings potential of the practice which also includes if you plan to accept insurance or run a self-pay practice. You should list the expected rates of income for the different types of sessions based on insurance or your self-pay rates.
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Goals and growth.
The concluding section of your business plan should describe specific goals you have for the future growth of the practice. You should write specific and measurable goals.
Goals could address:
- Number of clients served
- Adding other therapists or providers
- Adding staff
- Expanding into new populations, modalities, or specialties
- New certifications or trainings
A business plan serves as an important foundation for growing a secure and stable practice. Take the time to research business plan examples online. You can visit the Small Business Administration for some examples. While it can seem like an overwhelming process, take some time to allow yourself to imagine how your practice will grow as it builds.
As you build your therapy business plan, including how you will address day-to-day tasks can also propel business success. An EHR and practice management solution , like TheraPlatform can help. They offer a 30-day free trial . No credit card required. Cancel anytime.
United States Small Business Administration. “ Write Your Business Plan .” Accessed November 20, 2022.
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What to Include in a Private Practice Business Plan
Takeaway: In private practice, you’re more than a therapist–you’re also a business owner. Whether you’re just starting your private practice or want to revamp it, having a solid business plan can help.
In this post, we’ll answer all your questions about creating a private practice business plan: what it looks like, why you should have one, and what to include.
Congratulations on your decision to start your own private practice! This is a huge step in your career that deserves to be celebrated.
At the same time, it's okay if you have mixed feelings. I've been in your shoes before, and I'm all too familiar with the anxiety, overwhelm, doubt, and imposter syndrome that can come along with building a counseling private practice.
These feelings don't dictate your worthiness as a therapist or your ability to build the modern practice of your dreams, though. With a solid business plan, you'll have the confidence and inspiration you need to create your private practice.
Therapy private practice business plan basics
You might feel a little hesitant or uncertain when thinking about a business plan for your mental health private practice-that is, if you're anything like I was when I was first starting out. After all, our grad school training focuses on providing counseling services, not conducting market research or calculating financial projections for a business.
However, your therapy practice is a business. Like any other company, it needs a business plan to really succeed. Here, we'll cover the business plan basics for your counseling private practice: what it is and why you need one.
What is a business plan for a therapy practice?
A business plan is exactly what it sounds like: a document that outlines all the details of your business. Think of it as your roadmap for starting and growing your practice.
According to the U.S. Small Business Administration ( SBA ), a traditional business plan usually includes information about your business itself, the services you offer, your marketing plan, and financial information.
Your business plan should be a living document. Your personal, financial, and professional needs may change, and so can your ideal client. Keeping your business plan up to date will make it as effective as possible.
Oftentimes, more detail is better. Having a clear picture of your future practice can help you work toward your business goals and attract more potential clients.
With that being said, there is no right or wrong way to create a business plan for your counseling private practice. You can use whatever format and components make the most sense to you.
Why should I have a business plan for therapy practice?
Some therapists might feel resistant to creating business plans. You might wonder what the purpose of writing out your business plan when you've already conceptualized it in your head. You might think that formal business planning feels unnecessary for a counseling private practice. Maybe you simply feel lost and unsure where to begin.
I get it-I've been there. I can say for sure that having a business plan has been super helpful for growing my modern practice-and it has been for the hundreds of therapists I've helped, too. Here are just a few benefits of business planning when building your practice.
It defines your ideal client
When creating your business plan, you'll hone in on your ideal client. This isn't about excluding people from your private practice-it's about identifying who you work best with so you can be the most effective therapist you can be.
Consider what season of life your ideal client is in. Are they in the day-to-day of raising young children, or are they adjusting to an empty nest? Are they navigating the transition out of college, or are they at the peak of their career?
From here, you can gain perspective on what your ideal client's strengths and struggles are. Of course, each individual is different, but it's likely that you see themes amongst the people you work with.
Once you identify your ideal client, you can then formulate a marketing plan to help you reach them. (For more on therapist marketing strategies, read my blog post here !)
It reminds you what you have to offer
Part of your business plan is identifying which services you'll offer. On the surface, this might seem obvious-as a private practice therapist, obviously you're providing therapy services. However, there's more to it than that.
Do you offer therapy for children, adults, or both? Do you offer individual sessions, couples sessions, family therapy sessions, or group sessions? What modalities or approaches do you offer? Will you see clients in person or provide virtual therapy? How long will your sessions be?
Your offerings are unique. Taking the time to write them in your business plan can help recenter you when you lose sight of that.
It gives you a structured financial plan
When you have your own counseling private practice, your cash flow will be much different than if you worked for an agency. Chances are, you won't have the same amount deposited in your bank account every Friday.
This can definitely have its benefits. As a sole practitioner, you get to make all the financial decisions. What are your rates? Will you accept insurance or cash pay only?
I recommend taking the time to make an intentional financial plan as part of your business planning process. This will ensure that you can reach your financial goals instead of just winging it and hoping for the best.
It allows you to return to your business goals as needed
Your mission statement is the cornerstone of your business plan-and your practice. Like any job, having your own business isn't all rainbows and butterflies. There are times when work feels tough and times when it feels lighter-especially as a therapist.
Having a mission statement within your business plan can be incredibly grounding. When you're in a challenging season or just having a rough day, reviewing your business plan can help you remember why you started and where you want to go.
Creating a business plan for mental health private practice
Now that you know what they are and why they're important, it's finally time to create your own business plan! Hopefully, these prompts will get your wheels turning and help you visualize the modern private practice you want.
Again, there is no right or wrong way to make a business plan. If you'd like some structure, though, I have a private practice business plan template available as a free download here . In it, I include tons of prompts and brainstorming space to help you make your practice come to life.
What to include in a business plan for your therapy practice
Ready to dive in? Here are some of my top suggestions for things to include in your counseling private practice business plan!
Like we discussed, your mission statement is the foundation of your entire therapy practice. It encapsulates your "why": why you started your business, who you want to help, and what your goal is.
Our motivations are often complex. However, I highly recommend boiling your purpose down to one simple sentence. It gives you something to ground yourself throughout the entire process of building your practice. You may even consider keeping your mission statement somewhere you can see it often.
I also recommend identifying your values alongside your mission statement. This can just be a bulleted list. For example, do you value accessibility? Maybe you can offer a few sliding-scale spots if so.
Information about your ideal clients
Your business plan should also include information about the potential clients you hope to work with. It can be difficult to narrow down your ideal client, especially if you've worked with a variety of populations in the past. However, doing so can give you a clearer picture when growing your practice.
Try to be as specific as possible. Consider their age, gender, location, and other demographics along with their problems, goals, and where they're looking for help.
Details of your offer(s)
Again, getting clear about what you offer can help you structure your business-and your marketing plan. Think about where, when, and how you'll meet clients. Will you offer weekly sessions or biweekly sessions?
It's also important to consider the types of therapy you'll offer. Most therapists use a variety of different approaches, but you'll likely resonate with some more than others. Do you need additional training to hone your skills in these areas? This is worth considering as you get up and running.
I'm a firm believer that there is room for everyone in the counseling private practice space. With that being said, it's wise to get a sense of what your competitors offer. It can help you get a sense of what's currently working in your niche-and what's not.
When thinking about competitors, take a look at their offerings and marketing strategies. What services do they provide? How are clients accessing those services? How are they reaching clients? If you can identify a gap in the market or something you might approach differently, you can use that to your competitive advantage.
This isn't the most fun part of building your practice, but it's necessary. You can also work with a local attorney to help you through this process.
Start by deciding which type of business entity you'll register as. For example, I started off as a sole proprietor and then formed a Corporation as my business grew. Depending on which business entity you choose, you may also need to get an Employer Identification Number (EIN) through the IRS.
You'll also need to choose your practice's name. Check with your state registry to make sure that the name you want hasn't already been taken.
Finances are an important part of any business plan. Here, you'll decide what your rate is. You'll also make decisions about whether to panel with insurance companies or accept private pay only.
There is no right or wrong choice-do what aligns with your values as well as your professional and personal goals. When setting your rate, you'll also want to consider the cost of running your business, household bills, savings, and other expenses.
You can also factor in a growth plan. Will you increase your rates on a regular basis? How can you diversify your income? Of course, your practice isn't all about the money, but it's an important part of your business-and wellbeing.
When developing your practice, you'll also need to consider the day-to-day logistics. What practice management software will you use? Do you need to furnish your office? Figuring out these details can help your practice run smoothly.
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Want personalized advice and support as you build your practice? I've helped dozens of other therapists create modern businesses through private practice coaching for therapists . If you're interested, I encourage you to reach out today.
If you’d prefer a self-paced comprehensive roadmap to building a modern private practice, check out my course The Crafted Practice (I also have an Established Therapist Toolkit for the therapist who has already built their practice and is just looking for the modern marketing and diversifying income support!)
Private Practice Business Plan Template – Free Download
What is a private practice business plan.
Not to be confused with a business case , a private practice business plan is a document that acts as the backbone of your business model and is a crucial step in establishing your mental health practice. Business plans are truly the foundation for any business, and are important for setting benchmarks to measure success. It’s a tool that will give you the opportunity you need to walk through every stage of your practice development to help you clarify your goals and identify your needs. With the information and outcomes it provides, you’ll be better prepared to handle any complications or challenges that may arise as a business owner.
Off-the-shelf business plan templates can be helpful resources, but often aren’t effective for actual private practices. At Valant , we want to make establishing your mental health business plan easier and more successful. That’s why we’re sharing a private practice business plan template for behavioral health practices like yours!
Benefits of Developing a Private Practice Business Plan
There are many benefits to developing a private practice business plan . To name a few, a business plan can:
- Help you identify weaknesses and opportunities, giving you a more comprehensive understanding of the market and your place in it.
- Analyze your business model and necessary operations, enabling you to streamline processes more effectively.
- Establish your services and unique value proposition, enabling you to set yourself apart from your competitors and offer your clients distinct value.
- Set your financial goals, helping to build a stable, successful business.
- Create marketing strategies, offering insight as to which channels may produce the greatest number of dedicated patients.
- Identify opportunities to attract and retain clients, allowing you to find and successfully treat the kind of patients you’d like to most.
- Stay accountable to your goals, keeping your practice focused in its intent.
Using our detailed and comprehensive template will allow you to jumpstart the startup process and help you maintain your momentum as you move towards launching your practice.
What’s Included In Our Private Practice Business Plan Template
Our business plan template includes several categories of questions aimed at simplifying and clarifying your plan for your behavioral health practice. Included in this document are questions about your mission statement, description of your practice, legal framework, operations, EHR system , marketing, organizational structure, and finances. Our business plan template will help you answer all the questions while thinking critically about your business, services, customers, and goals.
We hope the information provided in our template will help you lay the foundation of your successful mental health practice. Understanding the basics of starting a practice is crucial to your future success as a mental health provider. Download our comprehensive private practice business plan PDF template now.
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Benefits for Therapists: Beyond Wages
If you’re planning to open a new private practice, you definitely need a solid foundation to get started.
And without a doubt, the best foundation is a detailed, action-focused private practice business plan.
That’s because a private practice business plan outlines the most important elements of successfully opening and growing your private practice, from your mission all the way to the actions that will help you achieve your business goals.
If, however, you haven’t written a private practice business plan before you might be unsure where to start or what to include.
Well, worry not - we’ve got you covered!
In this article, you will learn everything about creating an effective private practice business plan, including:
Starting a New Private Practice: Why Do You Need a Business Plan?
6 key elements to include in your private practice business plan, private practice business plan sample.
Your private practice business plan acts as a strategic tool that defines the steps you need to take to grow your private practice and helps keep you focused on your business goals.
For this reason, having a clear and detailed private practice business plan is vital to starting a successful private practice.
Essentially, a private practice business plan can help you to:
- Define your private practice’s mission and values
- Determine and achieve your business goals
- Create an effective growth strategy
- Identify your business’ strong and weak points
- Make strategic business decisions
- Plan and track your finances
Not to mention, a well-written private practice business plan can also help you attract investors and get a small business loan .
Your private practice business plan should be tailored to your medical practice, so there is no single right way to create a private practice business plan.
That being said, here are the 6 most important elements that should be included in any private practice business plan:
#1. Mission Statement
Your mission statement is a key element of your private practice business plan that defines your practice’s purpose in just a sentence or two.
As such, a clear mission statement can help you stay focused on your mission, especially in the face of setbacks and professional challenges.
So, here are some questions that can help you define your private practice’s mission:
- What motivates you to start your private practice?
- What do you want your private practice to be known for?
- How will your private practice help others?
- What personal values guide you towards your mission?
- What sets you apart from your competition?
- What medical issues and concerns do you help people with?
For example, if you’re starting a physical therapy private practice, your mission might sound something like this:
“My physical therapy private practice’s mission is to provide outstanding patient care and help my patients to heal and recover after sudden injuries in a safe and compassionate environment.”
#2. Private Practice Business Description
The next essential step of your private practice business plan is to come up with a business description.
Essentially, your business description provides a general overview of your practice, which includes the following details:
- Your general medical practice area (e.g. physical therapy)
- Your niche as a practitioner (e.g. sports physical therapy)
- Your treatments and approaches (e.g. aquatic physical therapy)
- The main demographic groups you work with (e.g. athletes)
- The number of weekly patients you’d like to see
- The number of your current patients (if applicable)
- The number of staff members (if applicable)
- Any special skills that you use in your practice, such as foreign languages
Of course, make sure to customize your business description and include any other details that may be relevant to your private practice.
#3. Business Goals
Defining your business goals is perhaps the most important element of your private practice business plan, as it helps you to plan your future growth.
It’s best to define your business goals for a specific time period, such as a year, to make sure you don’t lose focus and meet your deadlines.
Here are some ideas to help you define your goals:
- Financial goals , e.g. “Generate $20,000 in profit by January of next year.”
- Client goals , e.g. “Expand my current client base by 15% by next January.”
- General business goals, e.g. “Start providing telemedicine services by November.”
- Professional goals , e.g. “Pursue continuing education in special needs physical therapy.”
Generally, it’s a great idea to use a checklist to help you see whether you’re moving towards your goals.
When it comes to financial and client goals, however, your best option is to track your business’ performance with healthcare KPIs and metrics .
#4. Financial Plan
Another key element of your private practice business plan is a financial plan that outlines your expenses and estimates how much revenue your private business should generate.
Here are some of the costs you might want to consider:
- Office rent and utilities
- Equipment price
- Software fees
- Marketing expenses
- Office supplies
Calculating your expenses will help you determine your monthly and annual expenses, allowing you to estimate how much income your private practice has to generate each month.
This will also help you to set financial goals and determine the minimum number of clients you should aim to see each day.
For example, if your financial goal is to make $150,000 per year and you charge $125 per session, here’s how you’d calculate how many clients you should see in a day:
$150,000 / 12 months = $12,500 per month
$12,500 / 4 weeks = $3125 per week
$3125 / 5 days = $625 per day
$625 / $125 (charge per session) = 5 sessions per day
Now, you’re likely to run into unexpected expenses or take a few days off of work, so this calculation isn’t entirely accurate.
Nevertheless, it gives a rough ballpark of how many clients you should see in a day to reach your financial goals.
Medesk is an assistant for clinic managers, collects and presents complex statistics about the work of the clinic in a simple and understandable way, that makes it easier for the manager to make both operational and strategic decisions.
#5. Marketing Strategies
Effective marketing is crucial for your private practice’s success as it helps to attract more patients.
For this reason, it’s important to map out your marketing strategies in your private practice business plan.
Here are some marketing strategies you should consider:
- Paid advertising, such as Google Ads and Facebook Ads
- Healthcare SEO
- Weekly newsletters
- Collaboration with other relevant local businesses (e.g. if you’re a physical therapist, you might want to collaborate with local yoga studios, gyms, pools, etc.)
- Traditional marketing, such as client referrals, programs, radio and TV advertisements, and print advertising
Individually customized reports at Medesk make it clear where to advertise and what services to offer. You can plan special offers, use color-coded tags that will help segment and analyze specific data for pre-selected positions.
#6. Action Plan
Once you’ve decided on your marketing strategy, you can create a tangible plan that outlines the steps you need to take to implement it successfully.
If you’re focusing on digital marketing, for example, the action plan in your private practice business plan should look something like this:
- Create a website and set up a blog
- Create a Facebook page
- Brainstorm content ideas
- Plan a content calendar
- Write a draft of your first article
- Review and edit the article
- Post the article on your blog
- Promote your article on your Facebook page
- Boost your Facebook post with Facebook Ads
- Track your marketing campaign progress
If you don’t have experience with marketing, however, your best option would be to hire a digital marketing agency.
This ensures that your marketing efforts will be effective and help you save time, so you can focus solely on your patients.
Similarly, you can also use an action plan to outline the steps you need to take to achieve your business goals.
Here’s a private practice business plan example that contains all of the key elements mentioned above as well as some additional details:
Private practice name:
Bright Smile Dental Clinic
New York City, NY
Date of this plan:
February 22, 2023
The mission for my private practice:
My mission is to provide top-quality dental care to children in a relaxed environment and inspire them to lead a healthy lifestyle that helps to maintain excellent oral health.
My private practice business description:
My general medical practice area is dentistry and I specialize in pediatric dentistry. I practice a holistic dentistry approach that focuses on the relationship between oral health and general health, diet, and lifestyle.
I mainly work with children under the age of 12. Although I currently see 20 patients per week on average, ideally I would like to see 30 patients per week.
I am also trained in special needs dentistry. Besides English, I can provide dental care in Spanish and Portuguese.
My business goals:
- Expand my current client base by 30% by the end of the year.
- Write an eBook on children’s dental care by January next year.
- Generate $70,000 in total income by March of next year.
My monthly expenses include:
- Office rent and utilities - $2000
- Software fees - $250
- Marketing expenses - $2000
- Office supplies - $150
- Accounting/legal - $500
Total expenses: $4900 / month or $58,800 per year
To cover up my monthly expenses, I need to earn $245 per day (or see 5 clients each day):
$4900 / 4 weeks = $1225 per week
$1225 / 5 days = $245 per day
$245 / $50 (average charge per visit) = 4.9 visits per day
To reach my financial goal of $70,000 in total income, I need to earn $291.66 per day (or see 6 clients each day):
$70,000 / 12 months = $5833.33 per month
$5833.33 / 4 weeks = $1458.33 per week
$1458.33 / 5 days = $291.66 per day
$291.66 / $50 (average charge per visit) = 5.82 visits per day
My marketing efforts will be focused on:
- Digital marketing, including dental healthcare SEO and paid advertising.
- Networking with local schools and kindergartens.
- Networking with other pediatric practitioners in the area.
To achieve my business goals, I will:
- Invest in digital marketing to expand my client base and boost my income.
- Network with local education facilities and businesses to attract more clients.
- Start writing my eBook on children’s dental care.
- Write one chapter each month.
- Publish my eBook on Amazon.
To implement my marketing plans, I will:
- Hire a digital marketing agency to update my website and social media accounts, manage healthcare SEO as well as paid advertising.
- Reach out to local schools, kindergartens, and other local pediatric practitioners for networking and referral opportunities.
My strengths as a practitioner and a private practice owner:
- 8 years of experience in pediatric dentistry.
- Foreign languages, including Spanish and Portuguese.
- Trained in special needs dentistry.
- The holistic dentistry approach sets me apart from my competition.
My weaknesses as a practitioner and a private practice owner:
- Little digital marketing knowledge - need to hire an agency.
- Basic accounting knowledge - might need to hire a freelance accountant.
Opportunities for my private practice:
- There is 1 kindergarten, 1 primary school, and 2 middle schools in the area where I could advertise my services.
- There is just one other local dentist that works with children.
- There are no other local dentists who speak Spanish, Portuguese, or have training in special needs dentistry.
Threats to my private practice succeeding:
- Parents may be discouraged by my holistic dentistry approach - might need to educate the public about the benefits of the holistic approach to dentistry.
- Might be difficult to attract clients as the other pediatric dentist in the area has been in business for over a decade.
Practice Management Software for Your New Private Practice
Looking for the best all-in-one practice management software for your new private practice?
Try Medesk !
Medesk is an easy-to-use integrated practice management software that combines all the essential medical tools you need to manage your private practice, such as:
- EHR - conveniently and securely store, organize and manage your electronic patient records.
- Medical billing - effectively track and manage all patient payments, produce invoices, handle claims, and create automated financial reports.
- Reports and analytics - generate reports and track your private practice’s performance directly in your PMS.
- Consultation form templates - upload images directly into the patient record, easily send digital prescriptions, and take consultation notes faster than ever before.
- Medical CRM - improve patient satisfaction, reduce appointment cancellations, and provide an excellent patient experience.
And many more!
Want to see if Medesk is the best PMS solution for your new private practice? Start our free trial today!
Should You Charge Your Patient’s a No-Show Fee? Pros & Cons
10 top healthcare software solutions for your practice [in 2023], how to start a physical therapy clinic in 2023 [10 easy steps].
- Online Booking
- Electronic Health Records
- Consultation Form Templates
- Task Management
- About Company
The Practice of Therapy
Resources, tips and advice for success private practice.
- PsychCraft LLC
- Starting Phase
- Growth Phase
- Scaling Phase
- Money Matters In Private Practice | The Course
- G-Suite for Therapists E-Course
- Accounting Templates for Google Sheets
- Love the Work, Hate the Job | The Course
- Paperwork Packet
- Session Note Helper 2.5
- The “Works”
- Profit First Resources
- The Full Focus Planner™
- Private Practice Office Set-Up
- Private Practice Start-Up Guide
- Start Your Website
- Podcast Notes
- Starting Up
- Creating Websites
- Facebook Live
- Private Practice Marketing
- Online Therapy
- Office setup
- More Resources…
- FOCUS GROUPS!
- LISTEN TO THE PODCAST!
In that blog post I did last year on the business models in private practice , I talked about the difference between a business model vs. a business plan. I used a clinical analogy that most of us in the field can relate to:
Business Model = Treatment Approach
Business plan = treatment plan.
A business plan is simply roadmap that outlines how you will grow your practice. B usiness plans are a statement of business goals, reasons they are attainable, and plans for reaching them. They can be either detailed or more general. A good practice business plan will help keep you on track and help guide where to put your energy.
The thing to think about in creating a business plan for your practice, is that it really is essentially a map for how you will get to where you are going. So the first thing to figure out is where you are going, then work backwards from there to create your business plan. After-all, if you don’t know where you are going, how are you going to get there?!
Think about is where you would like to be with your practice a year from now. Where would you like to be 5 to 10 years from now? A place to start is to think about your personal goals and aspirations. For most, part of this is financial. Other parts of this are probably more about your personal values and what you see as your mission in life. In other words your “why”. The first step is to get some clarity about all of this for yourself.
Other than personal goal setting or reaching certain income level, business plans are also often used to get financing for your practice. And the reason anyone would need financing would be to have the capital and income they needed to help grow their business to a certain level or to be self-sustaining. Banks and other lenders are going to require a pretty in-depth and comprehensive business plan before they will loan you the money. Without going into a lot of detail about this, here is a great resource from the Small Business Administration on business plans: https://www.sba.gov/starting-business/write-your-business-plan
Whether you are going to try and get a small business loan or not, (and I would say avoid doing this if at all possible) it is still a good idea to have a business plan that you can work from and that will keep you on track. It is also a good idea to write all of this down. Here are some steps to take in creating a simple business plan for your private practice.
Create a mission statement and vision for your practice
What are your values and how do you want your potential clients to be treated with they come in the door? What do you strive for as a person and as a mental health practitioner? This can also be your “why”. These will be the guiding principles that will be what grounds you and from which you operate your practice. Write this out.
Know your KPI’s. One of the main components for any business plan is to know your financial goals and have some KPI’s, Key Performance Indicators. You would then track your KPI’s to see how you are doing in achieving your financial goals. Usually this is simply having a specific dollar amount you want to achieve. Other KPI’s might be around the number of sessions held or how you spend your time. Regardless of what you have as your KPI’s, have a way to track and look at this often. One of the best ways to figure out your KPI’s is to work backwards from the numbers you have set as your goal.
So for example, if you have set a goal for yourself to be making $100,000.00. We can break this down more. Working “backwards” from $100,000.00 we can figure out what you would need to do each day in terms of seeing clients and having sessions:
$100,000 ÷ 12 (months) = $8333.33 a month
$8333.33 ÷ 4 (weeks) = $2083.33 a week
$2083.33 ÷ 5 (days) = $416.66 a day
$416.66 ÷ $100.00 (per session rate) = 4.16 sessions per day
In this example we have used “gross numbers”. You will need to factor in your time off and other expenses. You will need to do more than just have 4 sessions per day at $100.00 per session to reach the goal of $100,000.00 in take home pay. So to cover your expenses and time off, you will either need to see more clients, raise your rates or both. In other words, you will need to bring in more than $100,000.00 if you have set that as your goal.
Track and know your expenses
In order to have a solid business plan, you need to know what your expenses will be. Office rent, phones, office equipment, and advertising are just a few of the expenses involved to run a practice. But there are several other expenses to take into consideration. These are what I call the “Hidden Expenses” (Again, here is the blog post I did on this subject) . The point being, know what your projected expenses will be in order to factor that in with your business plan and budget.
Plan your cash flow
Sometimes it is hard to predict when we will have a high volume of clients vs. a low volume. Generally most practices slow down around holidays. If you are not seeing clients, it also means you are not bringing in any money and your expenses are still there. So you need to plan for times when your case load and volume of sessions go down.
The best way to handle this is to have a buffer or savings that will cover those down times. Put into your financial plan regular savings. Treat it like you were paying a bill; something you owe to yourself.
The other thing to consider as you think about cash flow is to consider ways to diversify your income. In other words, do more than just see clients to bring in the amount of money you need to reach your financial goals. (More about diversifying income here) .
Create and keep a budget
With your projected income and expenses, create a budget that will help you track your KPI’s, expenses and cash flow. Look at this and update it often.
A marketing plan is the primary tool for bringing in new clients. If you were to tell someone what you do and what kinds of people you work with in your practice, how would you describe it? In other words, what is your “elevator pitch”? Your marketing plan is driven by a clear concise message that you get out to the public through your marketing efforts. Investing your time, effort and resources into your marketing plan is where you will get a ROI, (return on investment). The ultimate goal of any marketing plan is to bring in new clients. So learn all you can about marketing your practice and then put a plan into action. More on marketing here…
As you grow it might mean having to spend money on things that will facilitate that. For example, moving to a new office or adding support staff. Investing in your private practice can be done either financially or in terms of time. And the old adage of “you have to spend money to make money” is true. But you need to know how to invest wisely. Learn what is going to be the best ROI with both your time and money. Also what will truly help you grow.
This is where having a long term plan comes in. Where would you like to be 5 or 10 years from now with your practice? What are the small steps and investments you will need to make in order to reach those long term goals? Put plans and actions in place in your business plan now to help you reach those long term goals.
Business plans can seem intimidating to some. But the time spent in developing a good business plan for your private practice will be well worth it. Let it be a living document that changes and grows as your practice grows. Refer to it often so that it can be a roadmap for your growth. The good news is that you can tweak it anytime you want to….and you should!
Some other good resources
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