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Unlocking the Benefits of International Roaming Plans for Business Travelers

Business travel has become an integral part of today’s globalized economy, with professionals frequently jetting off to foreign destinations to meet clients, attend conferences, or explore new business opportunities. However, one major challenge that often arises during these trips is staying connected while abroad. This is where international roaming plans come to the rescue. In this article, we will explore the benefits of international roaming plans for business travelers and why they are a vital tool in today’s interconnected world.

Seamless Connectivity Across Borders

One of the primary advantages of international roaming plans is the ability to maintain seamless connectivity across borders. Traditional mobile phone plans typically do not offer coverage outside a traveler’s home country, resulting in expensive roaming charges or unreliable network connections. With an international roaming plan, business travelers can overcome these hurdles and stay connected wherever their work takes them.

International roaming plans provide access to a wide range of networks in different countries through partnerships between mobile service providers. This means that regardless of your location, you can easily make calls, send emails, access important documents on cloud storage platforms, and even participate in virtual meetings without interruptions or delays.

Cost-Effective Communication Solutions

For business travelers who frequently embark on international trips, managing communication expenses can be quite challenging. The high costs associated with traditional roaming charges can quickly add up and become a burden on travel budgets. International roaming plans offer cost-effective solutions by providing pre-determined packages that cater specifically to frequent travelers’ needs.

These plans often include features such as discounted call rates, data bundles at reduced prices, and even unlimited messaging options. By opting for an international roaming plan tailored for business travelers, professionals can significantly reduce their communication expenses while enjoying uninterrupted connectivity throughout their trip.

Enhanced Productivity on the Go

In today’s fast-paced business environment, staying productive while traveling is essential for professionals. International roaming plans play a crucial role in enabling enhanced productivity on the go. With access to reliable internet connections and seamless communication channels, business travelers can stay connected with their teams, respond to urgent emails, and collaborate on projects regardless of their location.

Moreover, international roaming plans often offer additional services like access to exclusive airport lounges or priority check-in at partner airlines. These perks can significantly enhance a business traveler’s overall experience and help them make the most out of their time spent away from the office.

Peace of Mind and Security

Traveling abroad for business can be stressful, especially when it comes to staying connected and ensuring data security. International roaming plans provide peace of mind by offering secure networks and data encryption protocols. This ensures that sensitive information shared during calls or online transactions remains protected from potential threats.

Furthermore, some international roaming plans come with added benefits like travel insurance coverage or emergency assistance services tailored specifically for business travelers. These features provide an added layer of security and reassurance, allowing professionals to focus on their work without worrying about unexpected challenges that may arise during their trip.

In conclusion, international roaming plans are an invaluable asset for business travelers in today’s globalized world. They offer seamless connectivity across borders, cost-effective communication solutions, enhanced productivity on the go, and peace of mind regarding security. By unlocking these benefits, professionals can make their business trips more efficient and successful while staying connected with their teams no matter where they are in the world.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.


internal analysis business plan example


Internal Analysis: What Is It & How To Conduct One

Download our free Internal Analysis Strategy Template Download this template

What Is Internal Analysis?

An Internal Analysis is the process of an organization examining its internal components to assess its resources, assets, characteristics, competencies, capabilities, and competitive advantages. This helps management during the decision-making , strategy formulation, and execution processes by identifying the organization's strengths and weaknesses.

Simply put, an Internal Analysis enables a firm to determine what it can do, increasing internal capability to manage execution and change.

An Internal Analysis in strategic management should serve as the foundation of any business strategy , and we’ll show you how to conduct one and which tools you have at your disposal to conduct an internal assessment in strategic management.

👉🏻 After you’ve conducted your analysis, use our free customizable Internal Analysis Strategy Template to build your strategy. This ensures seamless alignment with the insights derived from your strategic analysis.

Free Template Download our free Internal Analysis Strategy Template Download this template

Internal Analysis tools we’ll cover:

  • Gap Analysis
  • Strategy Evaluation
  • SWOT Analysis
  • VRIO Analysis
  • McKinsey 7S Framework
  • Core Competencies Analysis
  • + Download our Free Internal Analysis Toolkit ! This contains Excel templates of all of the above tools!

Why Conduct An Internal Environment Analysis?

An Internal Analysis highlights an organization's strengths and weaknesses in relation to its competencies, resources, and competitive advantages.

Once complete, the organization should have a clear idea of where it's excelling, where it's doing okay, and where its current deficits and gaps are. The analysis gives management the knowledge to leverage the company’s strengths, expertise, and opportunities. It also enables management to develop strategies that mitigate threats and compensate for identified weaknesses and disadvantages.

When your business strategy is based on real findings and not assumptions, you can be confident that you're funneling your resources , time, human capital, and focus effectively and efficiently.

How To Conduct An Internal Analysis In 5 Steps

Conducting an Internal Analysis doesn't need to be as difficult as it seems (especially when you have our Internal Analysis Toolkit at your disposal).

1. Set the goal

The first step is to set the goal, this is essentially the answer as to why you're conducting an Internal Analysis. For example, the desired outcome of your Internal Analysis could be to ideate the UI direction for a new product.

👉🏻 This goal helps you remain focused during the following steps.

2. Pick a template framework

The second step is to download our Free Internal Analysis Toolkit and choose the Internal Analysis Framework Template most aligned with the problem you're trying to solve and your goal.

🔜 We’ll get more into the details of each framework in the next section to help you understand which one is the best fit!

3. Data collation

Use all internal sources to collate information to assist in achieving your goal. In the context of our example from above, research would include interviewing customer success managers, engineers, etc, to gain a better understanding of the gap between the current and desired future state of the UI.

4. Framework time

Now you take into account all of the data you collected from your research and execute it in the chosen framework. Once you have completed the framework, leverage the insights to best answer the question of why you conducted an Internal Analysis.

5. Create your plan

Once you have answered that question, take the insights and create a strategic plan that enables you to reach that initial goal. So in the case of our goal, to ideate the UI direction for a new product, the vision statement in our strategic plan could be something like, to create a seamless UI that improves user experience through increased retention time.

👉🏻 Here’s when you can use our free Internal Analysis Strategy Template that will allow you to build a strategic plan to execute the new insights you’ve learned.

Internal Analysis Tools

internal analysis tools diagram how to choose

Before conducting an internal analysis, you need to decide what tools you will use. There are many tools and frameworks, and each one can be valuable—but each one is also best for a specific purpose. The role played by Internal Analysis in strategic management is key to organizations having a robust strategy.

To help you choose the right framework, we've compiled a list of some of the most popular and effective ones, together with descriptions of what they’ll help you achieve.

GAP analysis

GAP analysis is an evaluation tool that allows organizations to identify performance deficiencies and internal weaknesses.

It’s a simple and practical framework. It helps you compare your current organizational state to your desired future state. It helps you identify and understand the gaps between the two states and makes it easier to create a series of actions to bridge those gaps.

GAP analysis helps management identify if their organization is performing to its potential, and if not, why. In addition, it helps to pinpoint flaws in the company resource allocation , planning, production, etc.

Why choose the GAP analysis framework

While other internal analysis tools, such as SWOT analysis, offer a more comprehensive study of the internal environment, GAP analysis is a better framework for fine-tuning a single process (or a selected few) instead of the company as a whole.

📚 Read more about GAP analysis here !

Strategy evaluation

A strategy evaluation analyzes the results of a strategic plan's implementation .

It's useful to conduct a strategy evaluation regularly to see if everyone understands and acts according to your business strategy. You might want to conduct such an evaluation every six months, every year, or after a revamped business strategy implementation. It mostly depends on the number of changes you’re trying to implement.

The strategy evaluation process involves looking back at the goals of your strategic plan and assessing how well your strategic management initiatives fared in achieving them.

Why choose the Strategy evaluation framework

Strategy evaluation shows how your strategy implementation process fares against “business as usual”. You might have created a great strategic plan, but it's of no use if it’s not being executed.

👉🏻 Use this framework to align your strategy with your company’s culture.

SWOT analysis

SWOT analysis is one of the better-known and most commonly used business analysis frameworks.

It’s popular due to its simplicity (it covers both internal and external analysis) and its efficacy. Its name is derived from the four factors that form the SWOT matrix:

  • Internal strengths
  • Internal weaknesses
  • External opportunities
  • External threats

swot matrix

SWOT analysis can uncover a sustainable niche in your market and grow your market share. It allows organizations to discover external opportunities they can exploit while simultaneously identifying internal factors that cause weaknesses. It also helps to reduce the risk of impending possible threats.

Here’s a simplified Internal Analysis example of Starbucks ’ SWOT:

  • Global leader in coffee and beverage retailing.
  • Strong brand equity and great brand recall.
  • One of the largest coffee houses globally, which allows it to price its products for the middle-income group.
  • Heavy dependence on coffee beans.
  • Criticized in the past for procuring coffee beans from impoverished third-world farmers.
  • The price is still costly for many working consumers.


  • Should expand to the tier-II cities of the emerging countries in order to further increase its customer base.
  • Should expand its product portfolio to venture into the full spectrum food and beverage business.
  • Profitability is always at the mercy of the rising prices of coffee beans and the supply network.
  • Strong competition from the local coffeehouses and specialty stores that offer similar products at a cheaper price.

Starbucks or any company can then use such analysis to develop strategic alternatives that will help it meet its goals by minimizing the company’s weaknesses and threats and leveraging business opportunities and strengths.

Why choose the SWOT analysis framework

It helps organizations distinguish themselves from competitors by understanding their unique capabilities and sources of competitive advantage, which can help them compete in their given marketplace.

👉🏻 If SWOT analysis seems like the framework you need, check out our SWOT template here .

VRIO analysis

The VRIO framework is a great tool for assessing an organization's internal environment.

It looks at an organization's internal resources and categorizes them based on the overall value they contribute to the organization. VRIO is a framework that helps you create sustainable competitive advantages.

It enables you to identify your unique strengths and transform them from short-term competitive edges into sustainable performance drivers.

📚 Our VRIO framework guide shows you exactly how to do it.

Why choose the VRIO analysis framework

If you're looking to develop a strategy that builds on your organization's competitive advantage, VRIO analysis is the tool you need. It will give you a deeper understanding of your assets and your organization’s added value.

👉 Use your free VRIO strategy template that will help you to develop and execute a strategy based on your VRIO analysis.

The Organizational Capacity Assessment Tool was designed for non-profit organizations looking to analyze their internal environments.

OCAT assesses how well your organization performs across the following 10 internal dimensions::

  • Aspirations
  • Leadership, Board & Staff
  • Marketing & Communications
  • Business Processes
  • Infrastructure & Organizational Structure
  • Culture and shared values
  • Innovation and adaptation

The results of the assessment help non-profits evaluate and improve their organizational capabilities.

Why choose the OCAT framework

OCAT dives deeper into organizational structure and internal state than most other frameworks. Its power lies in translating organizational capacities into strategies that boost organizational performance to a new level.

McKinsey 7S framework

Another popular and battle-tested tool is the McKinsey 7S Framework .

McKinsey 7S is ideal for organizations looking to determine the state of alignment between departments and processes. The model can assess an organization's current state compared to a desired future state and evaluate the gaps and inconsistencies between them.

McKinsey 7S prompts you to analyze seven internal aspects that should be aligned if your organization is to reach its full potential. These seven aspects are:

  • Shared Values

mckinsey 7s model diagram

Why choose the McKinsey 7S framework

This framework provides an honest view of the organization’s internal alignment . It examines various internal elements, from the company’s culture to its staff, leadership capabilities, and process efficiency.

📚 Read more about the McKinsey 7S framework in our article .

Core competencies analysis

The core competencies analysis helps organizations shape their unique advantage, which can help them overtake the competition.

The basic premise of the analysis is to identify the organization's core competencies —the combined resources, knowledge, and skills of an organization that provide unique value for its customer. Once an organization has identified its core competencies, it can implement strategies that focus specifically on its strengths and the added value it provides.

Why choose the Core competencies analysis framework

Compared to other types of analyses, this one puts a greater emphasis on intangibles instead of focusing solely on tangible resources. It focuses on unique advantages that also make strategic sense.

👉🏻 Check out this article to learn how to perform a core competency analysis.

📚 Learn about other competitive analysis frameworks in our article— 6 Competitive Analysis Frameworks: How to Leave Your Competition In the Dust

Are Internal Analysis & External Analysis Connected?

Internal environment analysis and external analysis are like yin and yang. Doing one without the other paints an incomplete and one-sided picture.

Evaluating the external environment , your market, and industry conditions highlight potential opportunities and threats. Evaluating the internal environment , company’s assets, and capabilities highlights organizational weaknesses and strengths.

🔀 Combining both findings gives you a broader perspective and a holistic picture of your organization's situation.

Both are needed if you want to create a winning business plan that takes into account internal and external factors.

When should you conduct Internal and External Analysis?

Internal and external scans should always be done before you start developing your strategy. But even if you already have your strategy in place, you can use these tools to inform your strategy for the next iterations since they always provide interesting insights.

If you're in the process of creating a new strategic plan and have skipped this step, pause and complete the internal and external scans first. As the saying goes—better late than never. You can then confidently continue the strategy creation process and correct any potential misassumptions.

If you're unsure where to begin, great tools for conducting an external scan are Porter's 5 Forces and the PESTLE analysis framework. These frameworks will help you analyze your organization's environment, trends, and different external factors that will affect your profitability and growth prospects.

You'll then be able to adjust your strategy accordingly.

Internal Analysis Toolkit

Download our Free Internal Analysis Toolkit to get access to these convenient and structured templates that will help you to identify where you stand today and what gaps you need to close in order to achieve success.

Here’s what you will get inside this toolkit:

  • One-pager guide that walks you through the toolkit
  • Gap Analysis Template
  • SWOT Analysis Template
  • VRIO Analysis Template
  • McKinsey 7S Framework Template
  • Core Competencies Analysis Template
  • Bonus gift  :)

Each template comes with instructions to guide you through the process. On top of that, all templates are in Excel format, so you can start using them straight away.

So, what are you waiting for? Download the toolkit and get started on your analysis!

💡 And remember! Once you’re done, use our free Internal Analysis Strategy template to build your strategic plan, ensuring you add the insights distilled from the Internal Analysis and align them to your business strategy.

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Internal Analysis: What Is It? (With Examples)

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Summary. Internal analysis is a method for determining a company’s assets, opportunities, and threats. One of the most popular ways to conduct an internal analysis is to do a SWOT analysis which stands for strengths, weaknesses, opportunities, and threats. An internal Analysis is important because it acts as a check-up for your company’s health.

You can’t move your business forward if you don’t know where it is now, so it’s important to regularly complete an internal analysis to get a handle on its overall health.

In this article, you’ll learn about what an internal analysis is, why it’s important, and how to conduct one.

Key Takeaways

Companies perform internal analyses to determine their assets, opportunities, and threats.

There are a variety of internal analysis frameworks companies use, but the SWOT framework is one of the most common and overarching.

An internal analysis gives you an accurate view of your company’s health so you can remedy its weak spots and capitalize on its strong points.

Internal Analysis

What Is an Internal Analysis?

Why an internal analysis is important, 11 steps for how to conduct an internal analysis, internal analysis faq.

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An internal analysis is a method for determining a company’s assets, opportunities, and threats. It’s useful for identifying what has worked well and what could be modified to create a better result in the future.

There are varying structures that businesses can take on in conducting internal analysis to reach a useful conclusion. One of the most popular frameworks for conducting an internal analysis is a SWOT analysis.

SWOT stands for:


It is an overarching examination of how a company functions as a whole and the skills of the employees within it. This kind of analysis is useful for getting a comprehensive picture of your organization’s performance that can be used as a jumping-off point for evaluating more in-depth details.

This is the internal analysis framework that we’ll be focusing on in this article, but other frameworks that you could use include:

GAP Analysis

Strategy Evaluation

VRIO Analysis

McKinsey 7S Framework

Core Competencies Analysis

The internal analysis acts as a check-up for your company’s health. It gives key insights into the areas you are excelling in and tells you where there might be problems. Without conducting an internal analysis, you’re left in the dark, and that could make your company suffer dearly in the future.

You need details on your organization’s competency because it outlines opportunities for improvement and makes you aware of possible threats in advance. Your team can use this information to develop strategies for success and growth.

In addition to determining company cost and opportunity statistics, internal analysis establishes a baseline for individual employee competencies. This is important for evaluating their performance for strengths and weaknesses.

Once you’ve decided to use a process of internal analysis to gain into your organization’s abilities and potential threats, you next need to figure out what framework you’d like to use. If you have no prior standard for how your team is performing, it’s probably best to start with a SWOT analysis. This technique will gauge your overall strengths, weaknesses, opportunities, and threats.

Consider the following steps for implementing a successful SWOT analysis.

Outline an analysis strategy for each component. A SWOT analysis is broken down into four elements (strengths, weaknesses, opportunities, and threats). To comprehensively check all of these boxes, you’ll need to approach each component of the process individually. You’ll need a different mindset to assess strengths than weaknesses.

Determine an objective. Every analysis needs a question that’s looking to be answered. Before proceeding with a SWOT analysis, you need to think about what your team’s objective is.

Perhaps you’re interested in learning more about where your company is falling short in productivity so you can figure out a strategy for combating this issue in the future. Or, you want to consider opportunities for improving employee’s hard skills .

Conduct research. Research is a crucial part of conducting a successful internal analysis. You need to gather credible information about the industry standards before you can consider your business in relation to your competitors.

Conducting useful research for company evaluation can be done in a few ways. Using the old school method of search engines and local statistics can help get basic information on trends in the field. The news can also be helpful in a similar capacity.

Elect a facilitator. Electing a facilitator for your SWOT analysis is an optional step in the process. The benefit of putting a facilitator in charge of the proceedings is that they can provide an objective organization to the proceedings.

Brainstorm your company’s strengths. Once you’ve accomplished all the preliminary steps to completing a SWOT internal analysis, you can begin analyzing your team for each component of the process. The first element to start with is thinking about your company’s strengths based on your knowledge from research.

This stage of the process doesn’t have to be conclusive. Brainstorming a general list of what you believe your organization is doing well will be sufficient.

Strengths can refer to several things within your company. Individual employee’s impressive performance can be concluded as a strength. Having your business be in a location that sees lots of daily traffic is a broader company strength.

Some other examples of company strengths could include:

Leading in innovation

Financial resources

Product quality

Outstanding marketing

Discuss company weaknesses. While it may be a less pleasant subject matter than your organization’s strengths, it’s just as essential to discuss weaknesses during an internal analysis. Weaknesses are things that allow your competitors to get ahead of you and limit positive growth.

You should keep track of the weaknesses you uncover to assess your improvement in these areas over time. When you later resolve an issue that you discovered during an internal analysis, it can motivate your team to continue their efforts.

Examples of company weaknesses could include:

Poor customer service

Budgeting oversights

Lack of employee morale

Lack of consumer recognition

Bad quality products


Consider opportunities for growth. The way a business grows is by considering the unique opportunities that its competitors haven’t utilized. They differ from strengths in that they suggest a course of action for attaining success, rather than qualities your team already possesses. Opportunities may be a little ambiguous and take some effort to foster success .

For example, your company could consider implementing a tuition reimbursement program into the benefits package for your employees to encourage your team to seek additional education. This can act as an opportunity for growth because it improves your team’s skills and increases employee satisfaction by supplying extra benefits.

Think about opportunities that are relevant to your industry that could potentially benefit your company.

Examples of opportunities include:

Creating an updated line of products

Breaking into a new market

Expanding your brand

Investment opportunities

Improving pricing and lowering costs

Assess possible threats. Threats are the external factors that can damage or hinder your business’s capacity for success. It’s best practice to get ahead of problems by considering them in advance while they’re still at this early threat stage. Your research should come in handy when discussing possible threats that could affect your company.

Examples of possible threats include:

A close, local competitor opening

Inability to recruit talent for vacant roles

Shortages of supplies

An innovative new product in your field hitting the market

New laws or regulations in your field

Decide on your priorities. Once you’ve formulated lists of your strengths, weaknesses, opportunities, and threats, you must prioritize the collection. Hopefully, you’ve been keeping a written record of each element’s subsidiaries because it’ll make it much easier to prioritize.

It’s impossible to deal with every single idea you’ve come up with. It’ll probably burn out your team without any notable results if you try. That’s why prioritization is essential.

When it comes to your team’s strengths and opportunities, decide which of these you’d like to focus more energy on continuing. On the other hand, when prioritizing your weaknesses and potential threats, think about which ones could cause more imminent damage.

Institute a strategy. The final step to running an internal SWOT analysis on your company or a specific team is to develop and institute a strategy. This plan should be about tying together all the components you’ve previously discussed.

Analyzing your organization’s pros and cons usually leads to a path of how to use one to combat the other. For example, identifying how your team demonstrates a particular strength can help deal with an impending threat.

Follow-up. While investing in your company’s growth by conducting an internal analysis is an excellent start to improving your business, it is just that: a start.

An internal SWOT analysis is the beginning of your organization’s journey towards improving itself in various areas. Simply stating your team’s statistics and formulating a strategy without ever taking action won’t help your company.

It requires continuously following up to see where you’re at in addressing your top prioritizations. You need to rejoin your team after a reasonable amount of time to elicit change and determine how implementing your strategy worked out.

If you find that issues have been checked off your list or that opportunities are coming to fruition, then it means that your improvement plans are working. If you aren’t having these results, it could be time to discuss a new course of action.

What are internal analysis methods?

Internal analysis methods include:

SWOT Analysis

What is internal and external analysis?

Internal analysis involves looking at a company and how it’s running while external analysis involves looking at the overall market or industry.

Good internal analysis likely includes relating the company’s operations to the rest of its competitors and the overall market, but it’s mainly focused on the health of the company itself.

What are the components in internal analysis?

The components in internal analysis include:


What does SWOT stand for?

SWOT stands for strengths, weaknesses, opportunities, and threats. Each component means:

Strengths. Your strengths will be mostly internal. This will be what each person brings to the table and what they will do to help contribute to the success of the company.

Weaknesses. This will be considered mostly internal and will be anything that needs to be addressed for the company to be successful. This will be any area that is lacking.

Opportunities. Opportunities will be mostly external. What is out there to benefit your company in any way?

Threats. This will be mostly external factors. This can by any outside threat that will directly impact your business. Often times you may not have control over this.

University of Central Florida – Industry Research Step By Step: SWOT – Internal and External Analysis

PennState Extension – Conducting a SWOT Analysis

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

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External and internal analysis for your marketing plan

Understanding the environment your business operates in is a key part of planning, and will allow you to discern the threats and opportunities associated with your area of business.

An external analysis looks at the wider business environment that affects your business.

An internal analysis looks at factors within your business such as your strengths and weaknesses.

Examining your internal and external analyses together gives you a complete picture of your current situation and the steps you can take to plan your marketing.

PESTLE external analysis

A PESTLE analysis helps you to identify the main external opportunities and threats in your market:

  • Political changes such as trade agreements between countries 
  • Economic factors such as interest rates, exchange rates and consumer confidence
  • Social factors such as changing attitudes and lifestyles, and the ageing population
  • Technological factors such as new materials and growing use of the internet
  • Environmental factors such as environmental law and impact on the environment
  • Legal factors such as new and existing legislation 

SWOT internal analysis 

You also need to understand your own internal strengths and weaknesses . 

A SWOT analysis combines external and internal analysis to summarise your Strengths, Weaknesses, Opportunities and Threats. For example, a new business may note the following:

  • Strength: enthusiastic employees or a unique product
  • Weakness: no existing customer base and limited finances
  • Opportunity: potential customers with problem the product solves, interested investors
  • Threat: competition from established businesses with a bigger budget

You need to look for opportunities that play to your strengths. You also need to decide what to do about threats to your business and how you can overcome important weaknesses.

For example, your SWOT analysis might help you identify the most promising customers to target. You might decide to look at ways of using the internet to reach customers. And you might start to investigate ways of raising additional investment to overcome your financial weakness.

To find out more about strategic analysis, see  measure performance and set targets .

Invest NI's Business Direction Tutorial includes a chapter on how to use SWOT analysis to assess your business. See the video below:

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More Like this

Internal & external analysis, what is an internal and external analysis.

An internal and external strategic analysis refers to reviewing your organization’s current state from an internal and external perspective. The output of completing an internal and external analysis – also known as a strategic analysis – is to have a clear picture of your organization’s current state.

How does a strategic analysis fit into strategic planning?

Before any organization jumps into the core of strategic planning process, it’s vital to clearly understand where your organization is today . Without clearly defining where you are today (your current state), you can’t define your bold destination of the future (vision) or create the roadmap to get there (your annual strategic plan).

Completing an internal and external analysis lays the groundwork and foundation for the bones of your strategic plan, influencing everything from your competitive advantages, growth strategy, and major themes that influence your entire strategic plan’s framework.

Pro Tip: DO NOT SKIP THIS STEP IN PLANNING! It may seem tempting to skip things like your SWOT, completive analysis, and strategic market analysis, but don’t do it! Build a plan that helps you go from where you are today to a bold place in the future.

What is the output of an internal and external analysis?

The result or output from this work should be a fully fleshed-out current state analysis for your organization’s growth. This should include:

  • What you’re best at, and what you need to improve upon.
  • Your clearly defined competitive advantages.
  • Areas of market opportunity or growth opportunity to pursue.
  • A clear understanding of your competitors and what they’re best at.
  • Strategic themes to use as the framework for your plan.

What is an internal analysis?

Analyzing Your Internal Factors

What is an internal analysis.

An internal analysis examines your organization’s core competencies today that are influenced by internal factors – factors that are not driven by external market dynamics. This analysis would look at the organization’s strengths and weaknesses in meeting the needs of your customers or stakeholders

As you dive deeper into an internal analysis process, you will examine internal factors that give an organization advantages and disadvantages in meeting the needs of its market, customers, partners, and even employees. Any analysis of company strengths should be market-oriented/customer-focused because strengths are only meaningful when they assist the firm in meeting customer needs.

Internal Factors to Consider

An internal analysis can look at all internal factors affecting a company’s business performance. Here are the three most common factors to consider as you conduct your internal analysis:

Your Organization’s Resources

A good starting point to identify resources is to look at tangible and intangible resources available to your organization.

Tangible resources are the easiest to identify and evaluate financial resources, and physical assets are identified and valued in the firm’s financial statements.

Intangible resources are largely invisible, but over time become more important to the firm than tangible assets because they can be a main source of competitive advantage. Such intangible resources include reputational assets (brands, images, etc.) and technological assets (proprietary technology and know-how).

Your Organization’s Capabilities

Organizational capabilities are used to refer to a firm’s capacity for undertaking a particular productive activity. Our interest is not in capabilities per se but in capabilities relative to other firms. We will use the functional classification approach to identify the firm’s capabilities. A functional classification identifies the organizational capabilities of each of the principal functional areas.

Your Human Resources (Employees)

Technically, this could fall underneath your organization’s resources, but it’s worth separating human resources into its own category. After all, without your organization’s human capital, you wouldn’t exist!

Internal Forces

Data to Use in an Internal Analysis

Before you conduct your internal analysis, we recommend collecting the following as references:

Employee Surveys

What do your employees say your organization does well, and where must you improve? Surveys need to be from within the previous 12 months!

Customer Surveys

What do customers love most about your organization, product, or service? How do you best meet their needs? Again, these surveys must be from within at least the previous 12 months.

Business Strategy of Record + Current Performance

Having your previous strategic plan and performance data to reference is always helpful as you complete your strategic internal analysis process.

List of Resources

Your tangible and intangible resources may directly influence your internal strategic strengths, weaknesses, problems, constraints, and uncertainties.

A List of Capabilities

Capabilities [or lack of capabilities] are helpful to reference and identify internal strategic strengths, weaknesses, problems, constraints, and uncertainties.

Questions to Consider for Your Internal Analysis

  • What do you do best?
  • What do we do best?
  • What do our customers value most from our organization?
  • How do we uniquely serve our customers?
  • What are our company resources – assets, intellectual property, and people?
  • How are we using our resources well?
  • Where do we need to be more efficient?
  • How do our employees or shareholders perceive us?
  • How are we meeting our employees’ needs?
  • What are our organization’s core capabilities?
  • What do we need to improve upon?

Internal analysis data

Tools to Conduct Your Internal Analysis

Swot analysis.

Conducting a SWOT analysis is easily the most common approach to completing an internal analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. The internal component of a SWOT analysis specifically looks at your organization’s core strengths (S) and weaknesses (W).

Pro Tip: A SWOT’s S and W portion is directly influenced by your organization’s internal factors – meaning factors you can directly influence. You can check out our full post on SWOT analysis here and download the free SWOT analysis guide here .

VRIO Framework

The VRIO framework is an internal analysis tool designed to help you identify your organization’s competitive advantages.

The VRIO analysis too helps you evaluate if a core strength, capability, or resource is a competitive advantage by assessing if that strength is valuable to your market, rare in competition, hard to copy, and organized to act upon.

Pro Tip: The VRIO framework evaluates internal strengths but needs external strategic analysis of your competition. So, it uses internal and external factors to help you identify your competitive advantages.

Download our Free VRIO Template and Examples!

What is the Output of an Internal Analysis?

There are a few important outputs from an internal analysis that help create the foundation of your business strategy formulation and direction:

  • Output #1: A clear list of internal strengths and internal weaknesses of an organization.
  • Output #2: Strategic issues to address (from an internal perspective).
  • Output #3: A list of strengths to use as fodder for your competitive advantages (you’ll need to use these paired with a competitive analysis to identify competitive advantages).
  • Output #4: Themes to use in your strategic framework and strategic planning objectives.

What is an external analysis?

Analyzing Your External Factors

An external analysis examines the external factors and forces that impact your organization’s operating environment. External factors, by nature, exist beyond the walls of your organization and internal environment. They are forces and dynamics beyond your control, but still, impact your organization level and position in the marketplace.

Pro Tip: A helpful way to think about external forces is to ask, “would this be an issue or opportunity even if our organization did not exist?” If yes, it is an issue that is an external force.

The goal of these exercises is to identify external opportunities, threats, trends, and strategic uncertainties.

External Factors to Consider

An external analysis can be used to look at all external factors affecting a company. Here are the three most common factors to consider as you conduct your external analysis:

Market Trends

Market-level data, including overall size, projected growth, profitability, entry barriers, cost structure, distribution system, trends, and key success factors in your competitive market.

Industry Data and Trends

This data looks at what’s happening in your industry, including factors like vendors, suppliers, competitors, and buyers’ power.

Operating Environment Trends

This looks at global forces, demographic changes, political winds, ecological and natural issues, technological trends, economic factors, and social/cultural shifts. This is most often completed using a PESTLE analysis.

External forces

Data to Use in External Analysis

Industry and market reports.

What are important and potentially important markets? What are their size and growth characteristics? What markets are declining? What are the driving forces behind sales trends? Who competes in your market, and what is their market share?

Market Profitability Projections

For a holistic strategic analysis of your major market, consider the following factors: Is this a business where the average firm will make money? How intense is the competition among existing firms? Evaluate the threats from potential entrants and substitute products. What is the bargaining power of suppliers and customers? How attractive/profitable is the market now and in the future?

Cost Structure

What are the major cost and value-added components for various types of competitors?

Supplier and Distribution Data

What’s happening in your supply chain market? What are the alternative channels of distribution? How are they changing?

Operating Environment Factors

The interest is in environmental analysis and events that have the potential to affect strategy. This analysis should identify such trends and events and estimate their likelihood and impact. When conducting these types of strategic analysis, it is easy to get bogged down in an extensive, broad survey of trends. It is necessary to restrict the analysis to areas relevant enough to impact strategy significantly.

  • Economic: What economic trends might have an impact on business activity? (Interest rates, inflation, unemployment levels, energy availability, disposable income, etc)
  • Technological: To what extent are existing technologies maturing? What technological developments or trends are affecting or could affect our industry?
  • Legal Forces: What changes in regulation are possible? What will their impact be on our industry? What tax or other incentives are being developed that might affect strategy development? Are there political or governmental stability risks?
  • Sociocultural: What are the current or emerging lifestyle, fashion, and culture trends? What are their implications? What demographic trends will affect the market size of the industry? (i.e. growth rate, income, population shifts) Do these trends represent an opportunity or a threat?

Questions to Consider for Your External Analysis

Assessing Your Marketing (External Factors):

  • What is happening externally and internally that will affect our company?
  • Who are our customers?
  • What are the strengths and weaknesses of each competitor?
  • What are the driving forces behind sales trends?
  • What are important and potentially important markets?
  • What is happening in the world that might affect our company?

Assess Your Competition (External Factors):

  • How are we different from the competition?
  • How are our competitors winning?
  • How are our competitors losing?
  • What does our competition do better than us?
  • How do we best serve our market/customers?
  • What competitive moves can we make against our competitors?

External analysis data

Tools to Conduct Your External Analysis

Pestle analysis.

A PESTLE analysis is an external analysis tool that helps you determine how your business or organization stands up against external, macro-level external environment factors that could impact your business. It is an acronym for Political, Economic, Sociological, Technological, and Environmental factors. These are the core areas in the operating environment that could affect the success of an organization the most.

However, it is not enough to just name the external factors that could impact your organization. You must determine whether these factors will primarily pose an opportunity or a threat to your organization’s growth.

Download our Free PESTLE Template and Examples!

As we said earlier, a SWOT analysis is the most common approach to finishing your external analysis. To complete the external analysis portion of the SWOT, you’ll examine Opportunities (O) and Threats (T).

Pro Tip: A SWOT’s O and T portion is directly influenced by your organization’s external factors – meaning factors you can’t directly influence. You can check out our full post on SWOT analysis here and download the free SWOT analysis guide here .

Competitor Analysis-

Your competitor analysis will look at three different types of competitors:

  • Direct competitors (those in your direct market space and always listed with you in a customer shortlist).
  • Indirect competitors (those who aren’t quite in your same market sphere, but who you should still watch out for as indirect competitors could become direct).
  • Substitutes or new entrants (those who may have alternative products or who are not quite at your level as to be considered direct competition).

Identify Competitors

  • Against whom do we compete?
  • Who are our most intense competitors? Less intense?
  • Makers of substitute products?
  • Can these competitors be grouped into strategic groups based on assets, competencies, or strategies?
  • Who are potential competitive entrants?
  • What are their barriers to entry?

Evaluate Your Competitors

  • What are their objectives and strategies?
  • What is their cost structure? Do they have a cost advantage or disadvantage?
  • What is their image and positioning strategy?
  • Which are the most successful/unsuccessful competitors over time? Why?

What is the Output of an External Analysis? Why is it Important in Strategic Planning?

Completing an external analysis helps your organization identify opportunities, headwinds, and tailwinds as you build your organization’s core strategy, approach to growth, and moves you can make against your competitors.

Here are the four common outputs from completing an external analysis.

  • Output #1: Clear market opportunities to use as part of your growth strategy.
  • Output #2: Identify areas of headwinds that will work against your organization.
  • Output #3: Your competitive advantages.
  • Output #4: Competitive moves you could make against your competition.

Strategic Analysis Process: Pulling Together Your Internal and External Analysis

After you finished analyzing your internal and external environments, it’s important to pull it all together as a final product for your strategic plan.

A complete strategic analysis looks like this:

  • Synthesized internal strengths and weaknesses.
  • Identified competitive advantages.
  • Competitive moves you can make against your competition.
  • Headwinds and tailwinds for your market.
  • External forces that might impact your organization.
  • A clear set of opportunities to use in your growth strategy.

Pulling together a Current State Summary

Once you’ve completed your internal and external analysis, pulling together a current state summary is helpful. This summary captures your current state of the organization and is usually about 3-4 sentences long.

It’s designed to create an objective summary of your organization – where you are today – to include external environment and internal forces impacting your performance.

Quality Check – How You Know You Got it Right

A complete strategic analysis should meet the following requirements:

  • Are there clear key components or themes from the SWOT that capture where we are today?
  • What are the key shifts we have seen over the past few years (internally or externally) that define our current state?
  • What have we learned from the internal and external analysis that is critical to address in the strategic plan?

How to perform a SWOT

SWOT – The Most Common Internal and External Analysis Tool

We’ve already mentioned this, but completing a SWOT is the most common exercise to complete both an internal and external analysis. Check out the video, SWOT analysis post, and the free downloadable guide .

An internal analysis looks at the factors that are happening internally in your organization. They evaluate your company’s strengths and weaknesses, taking into account things like resource management and employee performance.

An external analysis would look at the things surrounding your macro- and micro-operating environment such as a competitor analysis and a PESTLE analysis.

You could use one or the other, but it won’t give you the full picture of what your organization is up against or the moves you need to make to ensure you’re shoring up your strengths and fixing your weaknesses. Doing both an internal and external analysis, even in the form of a SWOT matrix, will help you get a full picture of your position in your market. It is highly recommended you do both by utilizing at least one internal analysis tool and one external analysis tool.

Conducting an internal and external analysis is important to conduct and organize before you begin your strategy planning as it allows you to identify and assess your own strengths, weaknesses, and competitive advantages, as well as identify the external factors that may become obstacles in your strategic growth or opportunities for strategic growth.


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internal analysis business plan example

8 Steps to Write a Useful Internal Business Plan

Female entrepreneur sitting at a desk in her home office. Jotting down notes on a notepad to fill in her internal business plan.

Noah Parsons

7 min. read

Updated October 27, 2023

One of the best uses for a business plan is as an internal management tool to help you run your business. Now, this doesn’t mean that you need to write a full business plan that you’d traditionally use to pursue funding or pitch to investors. 

Instead, you can stick with a simple internal business plan model that keeps your document lean and easy to communicate. 

  • What is an internal business plan?

An internal business plan keeps your team in sync with your business strategy, sets financial goals and budgets, and helps you track business performance so you can manage your business better. It’s a document that can easily be distributed across multiple communications channels, encourages employee engagement, and leans into uncovering issues and competitive advantages for your business.

To simplify the planning process, I recommend using a growth planning method to create an internal business plan. This method focuses on creating simpler, shorter business plans that are designed to function as internal communications plans. 

Growth plans are useful tools for internal business planning because they’re shorter, easier to update, and focused on succinctly describing your business strategy and financial goals. Think of it as a more robust and expansive executive summary that is meant to be analyzed, updated, and referenced consistently. 

What is the difference between an internal and external business plan?

An internal business plan is a tool that is built to serve you and make your business easier to manage. It’s the most effective business plan for internal analysis and should be the focal point for regular strategy sessions. Internal business plans are also frequently used to quickly explore new business ideas to determine if they are viable. 

The audience for an internal business plan is typically your business partners and employees. It is usually not shared beyond the close circle of people who are involved in your business on a day-to-day basis. With the limited audience and the focus on business strategy and management, internal business plans are typically less formal. They don’t include much of what is included in an external business plan. 

External business plans, on the other hand, are used to present your business to people outside of your organization. They are typically part of the fundraising process and are used to communicate your business strategies and your team to lenders and investors. External business plans are also used when you are buying or selling a business.

Because of the focus on educating outsiders about your business, external business plans usually include more detailed information about the team behind the business, the business history, and milestones that have been achieved. The format is also more formal and typically a little longer than an internal business plan.

  • What is the internal purpose of a business plan?

Within your business, an internal business plan is used to define your business strategy, define who your ideal customers are, outline a more detailed marketing plan, and set your revenue goals and expense budgets.

Business planning is often associated with fundraising and startups, but there’s a lot of value for existing businesses to create a simple internal business plan:

Define your business strategy

A solid business strategy is key to a successful business. Defining your strategy also helps you maintain focus as you grow. Opportunities are always presenting themselves and as a business owner, you need to know what your strategy is and determine if an opportunity fits with your strategy or not. 

What’s your biggest business challenge right now?

There are also times when you may want to shift your strategy, but this should be done thoughtfully. With a defined business strategy, you’ll have the guidance you need to steer your business in the right direction.

Bring everyone up to speed

Especially as your team grows, it’s important that everyone works towards the same goal. It can be easy for different people to have different visions of where your business is going. These different visions can make your business less efficient as people work towards disparate goals. 

A good internal business plan keeps everyone aligned and can encourage more consistent and valuable employee communication. In many ways, it should be the document that helps define your internal communications strategy and even your company culture. After all, if you have a clear vision that you can easily convey, the easier it will be to engage and grow your business.

Focus on forecasts and performance

One of the most important management tools at your disposal is a budget and forecast. An internal business plan should always include a forecast that sets revenue goals for your business as well as budgets to guide spending. These forecasts and budgets should be reviewed on a regular basis, at least monthly, and refined as you go based on how your business is performing.

  • How to write an internal business plan

Internal business plans are simple and direct. Ditch the long paragraphs and lengthy explanations and instead focus on simple bulleted lists and short sentences. Remember, the plan is for you, so make it a tool that you’ll use and update on a regular basis. Long documents are rarely updated while simple, one-page business plans are easy to keep current and use.

Here’s what to include in your internal business plan:

1. Value proposition

This is a one-sentence summary of your business. What value do you provide and to whom do you provide it? You can use this section to share your mission statement – it’s a reminder to your team about the overarching purpose of your business.

2. The problem and your solution

It’s often easy to describe the products and services you offer. However, the most important part of this section is defining the problem that you solve for your customers. A strong definition of the problems you help your customers solve will keep you focused as you explore new revenue opportunities.

3. Target market and the competition

As important as defining your customers’ problems is to define who your target customers are. This helps ensure that marketing campaigns are focused and that your team knows who you are trying to reach. You should also track the alternatives that your customers might consider and why they might choose a competitor over you.

4. Sales channels and marketing activities

Your internal business plan should define how you sell your products and services and what marketing channels you’ll use to reach your customers. If you’re expanding into new markets, your internal business plan can help you guide that activity.

6. Financial projections

At the very least, you’ll want to forecast sales and set expense budgets to guide your team. Beyond that, cash flow forecasts provide crucial insights into if and when you should consider raising additional funding or opening a line of credit to support business growth. 

7. Milestones

Milestones define key goals and objectives for your team. This isn’t about setting day-to-day tasks but setting a few key goals for the upcoming months. You’ll keep your team focused on the most important objectives by setting milestones.

8. Your team

If your team isn’t growing, you can skip this section for internal business planning. But, if a key part of your business strategy is to hire and add important team members, identify your key team growth areas.

  • Make use of your internal plan

Are you ready to write a business plan? Download our One-Page Plan Template to start building your own internal business plan. This framework will help you produce a simple, one-page business plan that will outline your strategy and key milestones.

From there, build out your financial forecasts and budgets. Start with a sales forecast and expense budget so you can generate a complete profit & loss statement. Ideally, you should also create a cash flow forecast.

Now it’s time to put your plan to use. Start a regular plan review process with a monthly plan review meeting. Go over your strategy and compare your sales forecast and expense budget to your actual results.

During your monthly review, you can tweak your strategy and update your revenue goals to reflect what is actually happening in your business. You can also adjust expense budgets based on actual spending and changing revenue goals. If you find yourself needing a more robust tool to help with this analysis, you may want to check out LivePlan’s reporting and forecasting features .

The key to good internal planning is to keep it lightweight and nimble. A good internal plan is the tool you need to bring together smart strategic management and fiscal responsibility so you can grow your business. Still not convinced? Check out these key reasons why writing a business plan is worth your time .

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See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Noah Parsons

Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan.

internal analysis business plan example

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Conducting Internal Analysis: A Step By Step Guide  

  • Author Survey Point Team
  • Published March 1, 2023

Conducting Internal Analysis: A Step By Step Guide  

To create killer business strategies, you need more than just assumptions. You can devise strategies that benefit your team with better research and in-depth internal analysis.  

And, if you are wondering what precisely internal analysis is, we have got you covered. Learn what it means, how to do it, and different tools you can use to analyze your company better.  

Table of Contents

Understanding Internal Analysis  

As the name suggests, internal analysis is analyzing your organization’s culture. To comprehend how your firm functions and spot potential dangers, it is necessary to analyze and evaluate everything and everyone involved. 

This technique helps you identify failures in your current strategies and understand the weakness of your company. Understanding this will enable better decision-making, strategy formulation, and implementation.  

In a nutshell, any business has a set of controllable and uncontrollable aspects. Internal analysis analyzes the internal factors that an organization can control. This allows the company to modify these aspects and improve how they affect the company.  

Why Conducting An Internal Analysis Is Important?  

Internal analysis can be a great way to identify the pain points and work collectively to improve a company’s internal functioning. Other than this, this technique can offer the following benefits:  

It Helps Identify Strengths.   

Strengths are the quality of your team, availability of all necessary resources and effective brand recognition . This process allows companies to effectively identify and work on their strengths to pave the path to success. As a result, a company’s chances of success can be increased.  

It Highlights Structural Weaknesses.   

Weaknesses in a company can arise due to several factors like improper employee training, using outdated technological resources and poor or inappropriate communication flow.  

You can drastically impact your company’s success rate by heeding key pointers. Internal analysis can help you identify such weaknesses, thus allowing you to work on them and reduce their impact on your company.  

It Allows You To Tap Into New Business Opportunities.   

The internal elements of your company can help you determine your company’s strengths.  

This can aid in the search for fresh methods by which to boost earnings. One possible conclusion from such a study is that introducing a new product would be beneficial to expanding your brand’s market share. 

You Can Identify Possible Threats.   

Generally, threats come from external factors. Identifying these external threats can help people optimize their business processes and eliminate their weaknesses, thus allowing them to succeed.  

It Helps You Stay Informed On The Viability Factor Of The Marketplace.   

One of this technique’s best and most well-known benefits is that it helps you find your niche to grow.  

And, though it is a long-term goal of internal analysis, it can definitely help you and your business grow.  

Tools Used For Internal Analysis  

Now that you know what exactly it is, let’s talk about how to do it. You can use several tools to gather the needed information and analyze your company’s internal factors.  

Here are some tools that can help you with internal analysis:  

Gap Analysis   

Gap analysis determines the gap between your company’s operations and goals. The wider the gap, the more you need to work on your strategies.  

Companies can use gap analysis to pinpoint weak organizational elements and work together to improve them.  

Management can also determine if the company is progressing towards its full potential by identifying specific departments that are not performing well.  

Strategy Evaluation   

This tool allows the company to determine the result and effectiveness of the strategies in motion. Companies should conduct a strategy evaluation before they launch their brand-new plan.  

You can evaluate your strategies quarterly or semi-annually to determine whether they are worthwhile. The objective of this evaluation is to assess the company’s goals and assess its current performance.  

SWOT Analysis   

This is perhaps the easiest and most common internal analysis method. In fact, one of the best things about this tool is that it highlights internal and external factors at once.  

internal analysis business plan example

The tool contains four primary elements:  Strengths, Weaknesses, Opportunities and Threats.   

A SWOT analysis allows the companies to identify their strengths and weakness, which are considered internal factors. This allows the team to work on what they can excel in and improvise where they lack.  

Opportunities and threats are external factors that companies have no control over. As you streamline your niche and highlight potential roadblocks, you will be able to tap into new opportunities.  

VRIO Analysis   

VRIO analysis is a framework for evaluating the competitive advantage of a company’s resources and capabilities. The acronym stands for  Value, Rarity, Imitability, and Organization.  

Before anything else, the framework determines if the company’s current assets and skills are beneficial. Then, it considers how common such resources are and whether or not they are shared among rival firms.  

The feasibility and impediments to imitating the resources and capabilities are also assessed. Finally, it considers whether or not the company can efficiently use its resources and strengths. 

Overall, the VRIO analysis helps companies understand their competitive position and develop strategies to sustain or improve their advantage in the market. 


OCAT, or  Organization Capacity Assessment Tool , is perfect for non-profit organizations that want to study their internal factors. It analyzes the following dimensions of a company:  

internal analysis business plan example

  • Business process 
  • Advocacy 
  • Communication and marketing  
  • Staff, leadership and board 
  • Strategy and goals  
  • Funding  
  • Organization structure and hierarchy  
  • Values and culture  
  • Adoption and Innovation  

McKinsey 7S Framework   

The McKinsey 7S Framework is a model developed by the consulting firm McKinsey & Company in the 1980s. A successful organization must align seven interdependent elements. The seven elements are: 

internal analysis business plan example

  • Strategy:  The plan that outlines how the organization will achieve its goals. 
  • Structure:  How the organization is organized and the relationships between its components. 
  • System:  An organization’s management and operation procedures. 
  • Shared Values:  The fundamental beliefs, values, and culture that guide the organization’s behaviour. 
  • Skills:  What the employees are competent at and what they can do for the organization. 
  • Style:  Organizational management practices and leadership styles. 
  • Staff:  The people who work for the organization, including their numbers, skills, and experience. 

According to the McKinsey 7S Framework, if an organization aligns all seven elements, it will operate effectively and efficiently and achieve its objectives.  

On the other hand, a misalignment in any of these elements can lead to poor performance and hinder the organization’s success. The framework is often used to diagnose and address organizational problems, identify areas for improvement, and implement change. 

Conducting Internal Analysis: A Step-By-Step Walkthrough  

Here are the steps to conducting an internal analysis: 

Identify the company’s objectives and goals . 

The first step is to define the company’s mission and objectives. These should be clear and concise and provide a framework for the analysis. 

Evaluate the company’s resources . 

This step involves identifying the resources available to the company, such as financial, human, and physical resources.  

Identifying the company’s strengths and weaknesses will be helpful. 

Assess the company’s capabilities . 

The next step is to assess the company’s capabilities, including its core competencies, areas of expertise, and competitive advantages. Differentiating the company from its competitors will be easier with this exercise. 

Analyze the company’s activities . 

This step involves analyzing the company’s value chain and identifying its primary and support activities. A company can improve efficiency and effectiveness by identifying these areas. 

Identify strengths, weaknesses, opportunities, and threats.  

The next step is to use the information gathered in the previous steps to identify the strengths, weaknesses, opportunities, and threats (SWOT analysis). 

Prioritize issues.  

After completing the SWOT analysis, it’s crucial to prioritize the issues and opportunities identified. Therefore, we will be able to determine which areas need the most attention. 

Develop action plans.  

The final step is to develop action plans to address the issues and opportunities identified in the previous steps. Develop strategies to maximize opportunities, overcome weaknesses, and mitigate threats as part of this process. 

To Sum Up  

An internal analysis is a critical component of strategic planning. It provides valuable insights into the company’s strengths and weaknesses and helps identify opportunities for growth and improvement. 

Q1. What is internal analysis?  

Doing an internal analysis involves taking stock of a company’s resources, capabilities, and competencies to determine their relative value and where they might use the most improvement. 

Q2. What are the key components of internal analysis?  

The key components of internal analysis include: 

  • Identifying the capabilities, competencies, and resources of a company. 
  • An assessment of the organization’s structure and culture. 
  • Evaluating its financial and operational performance. 

Q3. How can a company conduct an internal analysis?  

Many techniques, such as the SWOT analysis, Value Chain Analysis, and Benchmarking, are available to businesses for an internal investigation.  

Data collection and analysis play a role in a number of these strategies, including financial reports, staff surveys , and market research . 

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Home Workforce

Internal Analysis: Definition & Why It’s Important

Internal Analysis

To develop an effective company plan, you must first understand your organization. An internal analysis helps companies to focus on the areas for development and competitiveness.

It is a waste of time and effort to develop business strategies based on assumptions rather than research. Let’s ensure we’re on the same path. This post will define internal analysis, discuss its importance, and explain how to conduct one.

What is Internal Analysis?

An internal analysis is a process where all the components that interact within an organization are evaluated in order to identify failures and areas of opportunity.

The main objective of this type of analysis is to find out the strengths and weaknesses of your organization. It helps management in making decisions for the development of corporate strategy, formulation, and implementation procedures.

The internal analysis analyzes internal factors which are controllable. This means that the company can influence and control these elements. The company itself can adjust and modify internal aspects.

Types of internal analysis

Companies can conduct an internal analysis using a variety of frameworks. Each utilizes different tools, techniques, and goals. These employee strategies identify the most important information about the structure, assets, and operations. To assist you in selecting the best one, let’s see some of the most common internal analysis frameworks.

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Gap Analysis

Gap analysis finds out the gap between “where we are” (the existing condition) and where “we want to be” (the target state). It identifies the difference between a company’s goal and the existing condition of operations. It also highlights the company’s weak areas. This in-depth analysis helps to plan a sequence of actions to bridge the gaps.

Strategy Evaluation

The strategy evaluation examines the outcomes and execution of strategic plans. It is beneficial to conduct a strategy evaluation on a regular basis to ensure everyone’s understanding and their acts according to business strategic plans. You can review your company’s performance every six months or after implementing a new business strategy. An excellent strategic strategy is useless if it is not implemented. Use this framework to connect your strategy with your company’s culture.

SWOT Analysis

The SWOT analysis is a well-known and widely used business analysis tool. It provides both internal and external company analysis. The analysis is defined as 

  • Opportunities

Strengths and weaknesses are considered as internal factors of a commercial firm in this research. It refers to the organization’s own strengths and weaknesses. External elements analyzing the firm’s performance are opportunities and threats. It focuses on the potential profit and market sales.

VRIO analysis

VRIO analysis is an excellent method for examining the internal environment analysis of a business. It is defined as valuable, rare, inimitable, and Organized. It facilitates the organization of company resources. VRIO is a framework that can assist you in creating long-term competitive advantages.

If you want to build a plan to get a comparative benefit, you should think about implementing the VRIO analysis tool. It will help you gain a better knowledge of your assets and the added value of your organization.

OCAT stands for Organizational Capacity Assessment Tool. It evaluates internal performance across a variety of separate areas. OCAT investigates the organizational structure in depth. Its strength is to transform organizational capabilities into strategies. This analysis increases the performance of the organization to new heights.

McKinsey 7S framework

The McKinsey 7S framework is a well-known business tool. It determines the level of synchronization between departments and processes. This framework can be used to identify the discrepancy between the present situation and the proposed future state. It helps to investigate seven internal aspects of the company to achieve its objectives. These are as follows:

  • Shared values

The McKinsey 7S framework provides an effective description of the organization’s internal alignment.

Core competencies internal analysis

The core competencies analysis assists companies in developing their market advantage. This may assist in beating their competitors. This analysis helps to identify core strengths such as talents, information, and resources that provide significant benefits to clients.

This one emphasizes intangibles rather than tangible resources. It focuses on significant benefits that are also strategic and operative.

Why is an internal analysis important?

Internal analysis can help businesses strengthen their core activities. It assists corporate executives in identifying methods to enhance their operations. Identifying opportunities is one of the most essential reasons for conducting an internal analysis. So let’s get started.

Strengths of the company

Employee quality, the availability of critical resources, or customer brand familiarity are all examples of strengths. Strengths aid a company’s overall performance and sustainability, and finding strengths through an internal study is useful.

Weaknesses in the structure

Internal studies may assist in identifying a company’s weaknesses, which could include issues such as ineffective training, outdated technology, or inadequate interdepartmental communication. Weaknesses can have modest effects on the firm, such as limiting the dissemination of internal knowledge, or large implications, such as revenue loss.

Opportunities for business

An internal examination may also be used to uncover commercial prospects. A company’s opportunities generally involve both internal and external growth. Upgrading the software system or launching a new product are two examples.

To Identify Future Threats

External risks are frequently encountered. Identifying future external risks as part of an internal study. On the other hand, they may help businesses react to them by maximizing corporate strengths, fixing weaknesses, and opening up new growth prospects.

Determining market viability

A market viability study can assist you in deciding whether or not launching a firm in that market is financially viable. Finding a specialized niche within the bigger market to set the firm apart from rivals is one of the most beneficial advantages of an internal investigation. This is frequently the long-term aim of an internal examination.

How to conduct an internal analysis?

If you want to conduct an internal analysis, follow these steps to perform an effective one.

1. Set your goals.

To start an internal analysis, you need to set a goal and reason first. You must know what you want to achieve from internal analysis from the beginning. Once you have a specific purpose or goal, it is easier to identify the relevant data. The goal could be to identify new and creative company opportunities.

2. Select an appropriate framework

After setting your goal, you should select the appropriate framework to perform an internal analysis. Some frameworks are suitable to identify a company’s weak areas and others are good at development. So it is necessary to choose the right one to meet the needs. This will help you to reach your goals or objectives.

3. Conduct your research.

Do some research and collect data from all internal sources. You should gather data from multiple sources, such as the company’s performance, abilities, and assets.

4. Stick to the framework

Use the chosen framework to present the data. If you conduct a SWOT analysis, you will be able to determine the company’s strengths, weaknesses, opportunities, and threats based on your analysis. Present all the findings separately.

5. Establish your priorities.

After implementing the information, analyze the framework. Identify and compare it with the goals and objectives you set earlier. Find out all the data that will help you in making a decision to achieve the goals. If you want to improve your technological capacity, look for what equipment needs to be updated.

6. Implement the findings.

Now implement your findings based on your analysis. If you want to meet your objectives, then you should apply the changes you need. If purchasing something is required, you should do so.

Internal analysis is essential in determining a company’s future. To identify business opportunities, every company must undertake an internal analysis. Before making any changes to your business plans, take some time to examine the possible improvements for your company’s growth. Based on your goal, select and conduct a suitable internal analysis framework.

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