University of Florida
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Unless otherwise indicated in the course description, all courses at the University of Florida are taught in English, with the exception of specific foreign language courses.
One of the nation’s top-ranked undergraduate public business schools, the Heavener School of Business offers degrees in Finance, General Business, Management, Information Systems & Operations Management, and Marketing. Website
P.O. Box 117150 1325 West University Avenue HEAVENER HALL 333 GAINESVILLE FL 32611- 7150 Map
- Business Administration Minor
- Business Administration Minor UF Online
- Business Administration | General Business | BSBA UF Online
- Business Administration | General Studies | BABA
- Business Administration | General Studies | BABA UF Online
- Combination Degrees
- Wealth Management Minor
GEB 2015 Introduction to Business 1 Credit
Grading Scheme: Letter Grade
Introduces the business world by focusing on various disciplines within business and management. Also introduces personal and professional development opportunities that enhance career preparedness.
GEB 2951 Special Projects 1-3 Credits
Grading Scheme: S/U
Projects related to business as approved by the college.
GEB 3017 Leading Organizations 4 Credits
Provides a Strategic Foundation for Leadership Practice in a Variety of Professions. Increases the Capacity to Lead With and Without Authority, Across Boundaries, and From Any Political or Organizational Position.
Prerequisite: MAN 3025 .
GEB 3035 Effective Career Management in Business 4 Credits
Systematically designed course based on the cognitive information processing theory for career problem solving and decision-making. Delivered via modularized multimedia instructional materials. The course is designed to inform students about career planning and management interventions and to accommodate students at different levels of decidedness about their career aspirations.
GEB 3213 Professional Writing in Business 3 Credits
Teaches business students fundamental written communication skills focusing on those areas central to professional writing in business. (C) (WR)
Attributes: General Education - Composition, Satisfies 6000 Words of Writing Requirement
GEB 3218 Professional Speaking in Business 3 Credits
Teaches fundamental oral communication skills necessary for succeeding in a business setting including presentations and speeches, interpersonal skills and interviewing.
GEB 3219 Writing and Speaking in Business 4 Credits
Online content teaches business students the fundamentals of both written and spoken communication, enabling them to express their ideas effectively and efficiently and to prepare them for the demands of the business workspace. (C) (WR)
GEB 3373 International Business 4 Credits
Exposes the business environments (culture, politics, laws and economics) encountered in other parts of the world; to the tools and skills necessary to analyze the potential of other countries as locations for production, distribution and marketing; to how managing and integrating international operations in many parts of the world differs from the domestic focus of many business courses; and to the broad perspective required of successful managers working in international business.
Prerequisite: MAN 3025 and MAR 3023 .
GEB 3523 Business Case Analysis 2 Credits
Introduces case analysis and prepares students for national and international case competitions.
GEB 4905 Individual Work 1-4 Credits
Reading and/or research in business administration.
GEB 4906 Independent Study 1-4 Credits
Reading and research in business administration.
GEB 4911 Undergraduate Research in Business 0-4 Credits
Provides an opportunity for firsthand, supervised research in business. Projects may involve inquiry, design, investigation, scholarship, discovery, or application in business.
GEB 4930 Special Topics 1-4 Credits
Variable content provides an opportunity for in-depth study of topics not offered in other courses and topics of special current significance.
Prerequisite: department permission.
GEB 4932 Professional Development Module 2 Credits
Presents techniques for outstanding presentation and public speaking skills. Includes a significant service learning component whereby students apply presentation techniques developed in the classroom via business-oriented instruction in the K-12 school system.
GEB 4941 Internship in Business Administration 1-4 Credits
Applied work in business administration that requires several papers and reports.
Prerequisite: undergraduate programs director permission.
GEB 4956 International Studies in Business 1-18 Credits
Provides a mechanism by which coursework taken as part of an approved study abroad program can be recorded on the UF transcript and counted toward graduation.
Prerequisite: admission to an approved UF study abroad program and undergraduate programs director permission.
GEB 4970 Honors Thesis 1 Credit
A thesis is required for the awarding of the magna cum laude or summa cum laude designation. To qualify for the thesis option, students will normally have completed 90 semester credits of coursework (exceptions may be made by the honors coordinator of the student's major department) and must have at least the 3.6 grade point average required for magna cum laude designation at the time they enroll. The thesis will be reviewed by at least one faculty member chosen by the honors coordinator from the student's major department.
Prerequisite: senior standing and 3.6 UF GPA.
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Geb 3213 professional writing in business id="geb3213".
Undergraduate; offered Fall and Spring: 3 credits
GEB 3213 – Professional Writing in Business is designed to teach business students the fundamental written communication skills that will allow them to express their ideas effectively and efficiently, preparing them for the demands of the business workplace. This course focuses on three areas central to professional writing in business: (1) knowledge of the types of writing central to business communication, (2) mastery of the techniques for persuasive argumentation, and (3) understanding of the fundamentals of writing clearly, specifically, and concisely. The project-based writing assignments in this course ensure that students learn professional communication principles within different organizational contexts, as they work on assignments, cases, and projects drawn from everyday business situations.
GEB 3218 Business Speaking and Presentations id="geb3218"
Undergraduate; offered Fall and Spring, 3 credits
Employers consider an employee’s ability to orally communicate their thoughts and ideas concisely and articulately as one of the most important skills they can possess. From the interview process, to interpersonally communicating every day in the office, to delivering formal and informal presentations, what we say and how we say it impacts how others perceive us at work. And that perception can greatly influence our career trajectory. This course focuses on teaching students the communication skills integral to succeeding in the business world. Skills include interviewing, formal and informal speaking and presentations, interpersonal conflict, and communicating with a diverse audience. In addition, students will practice newly acquired skills through exercises and formal class presentations. By the end of the course, participants will have the oral competencies to communicate effectively at work.
GEB 3219 Writing and Speaking in Business (online only) id="geb3219"
Undergraduate; offered Summer, 4 credits
In business, where communication needs to be clear and convincing, you must be an effective writer and speaker. We’ve designed GEB 3219 – Writing and Speaking in Business to teach business students communication fundamentals to prepare you for the business workplace by helping you:
- learn the types of writing central to business communication;
- master basic presentation skills and awareness of verbal and non-verbal aspects of communication;
- deploy the techniques for persuasive argumentation; and,
- understand the fundamentals of writing clearly, specifically, and concisely.
The assignments ensure that students learn communication principles through assignments drawn from business situations.
GEB 5212 Professional Writing id="geb5212"
Graduate; offered Fall, Spring, and Summer; 1-3 credits, depending on program
Presidents of Fortune 500 companies and top CEOs consistently place good written and oral communication among the top five must-have skills for employees. This course helps students improve the writing skills necessary to surviving and succeeding in their chosen careers. GEB 5212 focuses on strategies that enable students to write memos, emails, reports, and other documents to sell ideas, clinch promotions, or nail down an ideal job.
Professional Writing covers the basic principles that make writing work, using research in cognitive psychology and neuroscience that enables students to identify and use the optimal words, sentence structures, and document organization that make for clear, efficient, and highly effective documents. The course also focuses on methods of analyzing, persuading, and influencing different audiences in diverse communication contexts.
GEB 5215 Professional Communication id="geb5215"
Graduate; offered Fall, Spring, and Summer; 1-2 credits, depending on program
Presentations are an integral part of many occupations—especially in the business world. Now, more than ever, employees routinely deliver sales presentations, handle information sessions, or present informal progress reports. No matter what the content of these presentations, the skills behind their creation are similar. In this interactive course, students learn guidelines that help build their confidence as presenters and make their presentations more effective. Students give prepared and limited-preparation presentations and also provide feedback on the effectiveness of their peers’ presentations.
Professional Communication emphasizes the elements of communication, including audience analysis, organization, delivery, presentation and audience participation. The course also focuses on the dynamics of impromptu speaking. By the end of the semester, students will demonstrate mastery of a range of oral communication skills integral to survival and success in the business world.
GEB 6229 Professional Communication for Accountants id="geb6229"
Graduate; offered Fall and Spring: 1 credit. Prerequisite: GEB 3213 and GEB 3218 or similar
Building on the foundation of solid writing skills laid down in GEB 3218 and 3213, accounting students will learn more advanced writing techniques, focusing on communication requirements of accountants. The course will cover persuasion techniques, business letters, email, and client conferences, and PowerPoint presentations, preparing students to communicate effectively to employees, business partners, and clients.
- Undergraduate Syllabi
- Graduate Syllabi
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Prof: Sean Trainor / Spring 2022
May 4, 2022
I though it was ok. I struggle with writing, so this course was somewhat difficult. It's basically removing all the fluff words you use in writing to make the word count higher. It's a class where it is easy to lose points in your writing. Just proofread a lot before you submit. Also, make sure you start the assignments early because there is peer review. Peer reviews were usually Wednesday and the final assignment was do Sunday night for my workshop period.
Writing is a useful skill. You're kind of roleplaying in these assignments as you are given a scenario and you need to write it with all the skills you've learned so far. Good class if you want your writing to be more professional.
Trainor was entertaining in lecture. He does a kahoot every class to take attendance and to help review the concepts from the weekly videos. I had M. Lee as my workshop professor and she is clear with what she expects. Grading is slow, but I think that's common with the other TAs as well. She goes through your writing and points out everything that needs to be revised. Make sure you proofread everything so you don't lose easy points.
If you want to win the kahoot, watch the week's lectures before class.
Prof: Coman / Fall 2021
Dec 27, 2021
A pretty good class. Useful information. One big lecture per week plus 2 workshop meetings. Usually 1-2 quizzes or an assignment due on Sunday. You only get one question at a time on the quizzes and once you submit that question, you can't go back.
A lot of useful tips and tricks on writing that will be useful in the business world. Also cover resumes and cover letters.
His lectures were alright. I went to almost all of them. Sometimes he would say stuff in lectures that would show in the quizzes. I had Cooley as my workshop teacher. He was alright. Took a bit to get things graded, but I enjoyed being in class.
Look up your workshop professor as well. Try not to do the foundation assignments day of
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