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How to Start a Day Care: A Step-by-Step Guide

Caroline Goldstein

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If you’re a teacher, former teacher, or simply have years of experience caring for children — and an entrepreneurial streak — you might have considered starting your own day care center, either from home or in a dedicated facility. And at an expected job growth of 7% over the next decade, working in child care is a stable career choice. So, if you’re seriously wondering how to start a day care center, you’ve come to the right place.

As is the case starting a business in any industry, however, your passion for your craft alone — or, in this case, your students — isn’t quite enough to ensure that your day care business is copacetic, either financially or legally. You’ll need to do a good amount of due diligence when looking into how to start a day care business, paying special attention to licensing requirements, and ensuring that your facility and program aligns with your state’s health and safety codes.

If you’re a pro at educating, training, supporting and generally corralling large groups of small children, you should be pretty unperturbed by the work it takes to start a day care business. Here’s what you need to know.

How to start a day care business

Although every path toward starting a business looks different for every business owner, there are a few steps that every aspiring day care owner needs to think about when it comes to how to best start a day care.

1. Decide what kind of day care business you want to start

Before you can even get to writing a business plan for your day care business, you need to decide what kind you want to open. Look into whether you want to start a day care business at home, or whether you want a more commercial facility — there might be different permits required in your municipality depending on which you choose. You also need to decide what age groups you want to focus on.

Next up, you'll have to decide on a business entity, which will have huge effects on the way you're taxed and how you operate your day care business. Will you have partners or open your business on your own? Additionally, you'll want to consider whether you want a business entity that offers you some protection. Making your day care center a limited liability company might be a good move, since the business will take on liability should anything go wrong.

You might also decide to buy into a day care franchise opportunity. This option will significantly streamline the steps you need to take in opening your day care.

Once you narrow down these details about your business, you can move on to the next step in starting a day care business: writing a business plan.

2. Write a day care business plan

This is a step you have to take when starting any business and it can be quite a bit of work, especially for anyone looking to get moving quickly on their business. When you start writing a business plan, start with an outline of all the things you want to include.

Your plan should include a summary, an overview of the company, a market analysis that includes an assessment of the need for a business like yours, a marketing and sales plan, and a financial plan along with financial projections. Don't worry, though, you can always add to it as your business grows.

One thing you should include, though, is market research. The last thing you want to do is go through all of these "how to start a day care business" steps, only to find that there isn't a market for one or that there are already too many day cares in that area to make it a viable business.

Your business plan should also include a budget. The costs associated with opening and running your day care center can never be accurately totaled, but nailing down a budget will give you some parameters to work within (and some peace of mind).

In your budget plan, don’t forget to factor in:

Your startup costs, including day care equipment, food, toys and educational tools, wages, insurance and licensing.

How much tuition you’ll charge.

Your predicted revenue over the next two to three years.

When you’ll break even.

Also know that day care centers can claim certain tax deductions, which can ease your annual financial burden.

You'll also want to include a marketing plan. If you’re seriously researching how to start a day care business, it’s likely that you’ve already been caring for children in your area for some time and have built up a network of local parents. That’s one valuable method of attracting customers (aka word of mouth) covered. Still, implementing even a basic marketing plan can help define and legitimize your business — and if you need to implement a waitlist as a result, that’s great too!

Your marketing efforts can be relatively simple and low-cost. You can start by creating a Facebook page for your day care center and building a business website, making sure to include your contact information and a little bit about your business. If possible, plan to include pictures of your facilities and testimonials from happy customers.

If you’re a fan of social media, it also can’t hurt to create an Instagram, LinkedIn and/or Twitter account to keep both current and prospective customers updated on your business. Just be sure that once you do, you receive permission from parents or guardians before posting pictures of their children, of course.

Analog marketing techniques would work well here, too. If possible, consider distributing flyers or brochures to nearby libraries, schools, places of worship or any other local gathering spots.

3. Obtain the necessary certification and licenses

You may not need a master’s degree in education to become a day care teacher, but each state does require some combination of licensing and certification when it comes to how to start a day care. Visit your state’s Division of Child Care Services (or its equivalent) to find out the training, experience and credentials you need to legally operate a day care facility.

In New York State, for instance, the head of the day care facility must have one of the following:

An associate degree in early childhood education or an equivalent.

A CDA credential (child development associate) and at least two years of experience caring for children.

A high school diploma and at least three years’ experience caring for children.

You'll probably find that there are some other requirements that usually come up when you're looking up how to start a day care business at home or in another facility. Your state may require that you and any staff you hire are CPR-certified, for one. Another point of safety to remember is that you should be trained in at least basic first aid for children. You and your staff might also need to be fingerprinted and undergo background checks before being cleared for work.

Even if your state doesn’t require that you obtain a license, you should consider doing so, as your licensing course will go over all the boxes you need to check to operate your day care in your state — including health and safety regulations, proper food preparation and the required child-to-adult ratio.

4. Find a (safe) day care facility

In certain states, in order to obtain the proper licenses or registration to start your day care business, you’ll first need to show that your day care facility meets your state’s health and safety requirements.

So whether you choose to open your day care facility in your own home, or buy or lease a new property, you’ll need to make sure your facility meets zoning, fire, and health and safety laws. When it comes to how to start a day care at home, you may need to make alterations to your house to comply with day care requirements in your state, so be sure to factor them into your budget.

5. Get insured

Another requirement for obtaining your license? Getting insured. In certain states, you’ll need to be licensed by the Department of Health and Human Services to run your day care center, but to do so, you’ll first need liability insurance.

The exception is home-based day care centers, which don’t need insurance to be licensed by the DHHS. Still, those opening day care centers at home should seriously consider obtaining small business insurance. You always run the risk of a lawsuit when you’re running your own business, but that risk increases when caring for other people’s children — so protect yourself whenever possible.

There are several types of insurance that cover day care businesses — general liability insurance, workers’ compensation, property insurance, abuse and molestation insurance and others — so contact an insurance broker to help you decide which coverage is best for your business.

business plan of daycare

6. Get a business checking account and credit card

Get a business credit card and a business checking account early on to help you keep your business expenses separate from your personal expenses when first starting a day care.

It’s crucial to separate your personal and business expenses for many reasons, not the least of which is to reduce your (or your accountant’s) burden come tax season. It’s simply the most professional way to conduct your business, too. Set yourself up for success now by signing up for a business credit card and opening a business bank account, and be diligent about using both solely for your day care’s finances.

Having a business credit card can help you increase your business credit score, too. By paying the card off on time — or early if you can — you can boost your score, which will help you late on when you need a loan or other financing for your day care business.

7. Get financing

Most entrepreneurs bootstrap their businesses at the beginning, as it’s difficult for brand-new businesses with limited credit history to secure a business loan, either from a bank or from an alternative lender.

Your financing options aren’t limited to your own purse strings (or your friends’ and family’s). Here are a few other ways to get funding and loans for a child care business:

SBA microloan

Although most SBA loans are available only to businesses with a few years of experience under their belts, SBA microloans are actually designed to help startups get off the ground. They’re especially accessible to women, veterans, minorities and business owners in low-income areas. And unlike most other SBA loan programs, SBA microloans are disbursed by nonprofit lenders, rather than banks.

As the name suggests, SBA microloans tend to be on the smaller side, with amounts capped at $50,000, but they may be as low as $500. (For more context, the average microloan amount was $14,000 in 2017.) And because microloans are designed for new businesses, business owners with average or even challenged credit may still be accepted, as long as other aspects of their SBA loan applications are in good shape.

SBA community advantage

These loans from the SBA have all of the advantages that come with SBA microloans but the community advantage loans are specifically for businesses that are serving traditionally underserved communities. These loans are generally for a higher dollar amount than the microloans and can go a bit further for your business.

Government grants

You might be able to obtain financial assistance to start and run your day care through state or federal funding programs for early childhood education providers. For instance, you can contact your state’s Child Care and Development Fund Plan to look into startup funds, or your state’s school meal contacts to seek funding for your day care center’s meals.

Take a look at the Administration for Children and Families Office of Child Care’s list for a more comprehensive overview of federal and state financing programs for child care centers .

Business credit card

It’s important to use a business credit card to keep your day care’s expenses separate from your own. Of course, using a credit card is also the most convenient way to pay for your daily expenses. And since credit limits for business credit cards tend to exceed those of consumer cards, you can spend more liberally without worrying about maxing out your card.

Another bonus? Using your business card responsibly (by which we mostly mean paying off your balance in full and on time, every month) can help you build business credit. And with a healthy business credit score, you’re in a better position to secure business loans with great terms down the line.

If you opt for a card with a long 0% intro APR period, you can essentially use that introductory grace period as an interest-free loan. Look into the American Express Blue Business Plus card, which, at 12 months, carries one of the longest interest-free introductory periods in a business credit card right now.

After your 12 interest-free months are up, though, a variable APR kicks in at a rate depending on your creditworthiness and the market. Check the issuer's terms and conditions for the latest APR information.

8. Hire staff

You may be planning on running your day care facility solo, but depending on your state and the number of children you’re looking after, that might not be an option — every state sets a required ratio of staff to children to ensure that every child receives adequate care. They also dictate the maximum number of children permitted in a group.

Adult-to-child ratios and class sizes depend on the age of the children, but they might also depend on the size of the day care facility, or face further restrictions based on municipality. For a day care center in New York state, for example, the state requires one adult for six children under school age. However, in New York City, there must be two teachers or one teacher and one assistant to every six children aged 2 to 3, with a maximum of 12 students allowed in a single group. Your own children may or may not be included in that count, too.

So, while hiring really depends upon your state’s requirements, it makes sense to leave room for hiring staff in your business budget. That way, you’ll be prepared for growth, without worrying about your operation shutting down because you’re not properly prepared for it. (Just keep in mind that any staff you hire needs to be appropriately licensed or trained for it, and potentially undergo a background check.)

9. Write your day care contract and policies

To further legally protect your business, it’s crucial that you draw up a contract, write out your day care policies, and require that potential clients (or, more likely, the parents of potential clients) review and sign both documents before accepting their patronage.

If you're just starting to read up on how to start a day care business, you might not be clear on the distinction between these two documents. To clarify, your contract is the document stating that you’ll provide child care, be compensated for providing care according to the payment terms you specify, and have the right to terminate providing care.

Your policies, on the other hand, provide parents with important logistical information regarding how you’ll run your day care center. There, you can outline protocol regarding vacation, illness, inclement weather, drop-off and pickup times, curriculum, field trips, and anything else you believe is important for your clients to understand and agree to about your day care center.

On a similar note...


How to Write a Business Plan for a Daycare: Complete Guide

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  • January 30, 2023

business plan of daycare

👇 Check all our resources on daycares 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your daycare, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your daycare business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it’s the summary of the different sections included in your business plan.

Why do you need a business plan for your daycare?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or private grant

How to write an executive summary for your daycare?

The executive summary of your daycare business plan should include the following important information:

Business Overview

Introduce your company (its name, its mission) and the history behind it: why did you decide to create a daycare in your area today? Why you? 

Also, that’s where you should expand on the business: where will the daycare facility be located? How old are the children you target? How many children will you be able to take care of? What are the amenities (classrooms, playground, cafeteria, etc.)? 

Market Overview

Provide here a deep market analysis that backs your decision to open a daycare business in your area today. Why would your business succeed given current market conditions? 

For example, the market analysis should include information like: what are your competitors in the area? What are their characteristics, strengths and weaknesses? Who are your target audience (parents and children)? Is that in line with the demographics in your area?

Management & People

Who is the management team? What is your/their experience in the daycare industry?

Financial plan

What is your expected revenue and profitability for the next 5 years? When do you expect to break-even? Simply include here a chart of your key financials (e.g. Revenue, Gross Profit, Net profit )

Funding Ask

What loan/investment/grant are you seeking? How much do you need? How do you intend to spend the money?

business plan of daycare

Daycare Business Plan + Financial model

business plan of daycare

30+ slides Business plan template

business plan of daycare

5-year Excel Financial model

business plan of daycare

2. Daycare Business Overview

The business overview section of the daycare business plan summarizes the basics of your facility, including the background information, business model, services, target audience, and legal structure. 

a) History of the Project

When you launch a daycare business, you want it to grow and even become the best in the region if possible. One small element that can catalyze your company’s growth is its history. You don’t have to exaggerate the information here, but try to include useful details that will make your daycare business stand out. 

For a business as sensitive as daycare, trust overrides anything else. So, make sure to include in your business plan your experience and passion for children to demonstrate to investors you are qualified and the right person to successfully run a new daycare facility.

Also, flesh out the history behind the project: why are you starting a daycare now? For example, you may have noticed a lack of child care services for toddlers and infants in the city.

b) Business Model

Next up is the business model. This is the revenue-generating plan that identifies how your business operates. A daycare business model should be succinct and address specific things about the business. 

For instance, is it a commercial daycare facility or a family daycare? Is it an independent facility or a partnership? And should you opt for a daycare franchise? 

Keep in mind that daycare facilities vary by the target age group. So, you can opt for a childcare center, a family daycare, a kindergarten/pre-school, or a nursery school.

business plan of daycare

c) Daycare Services

It takes a lot to raise a child. So, be clear on the services you want to offer in your newly founded daycare facility. The quality of services will make your business more attractive. But an even bigger factor will be the type of services you provide at the facility.

Indeed, a lot happens inside a daycare facility, from hands-on learning (classrooms, private tuition) to field trips, games and community events. 

d) Pricing Strategy

Age is a key factor when setting the prices of your daycare services. On average, parents across the US pay about $9,400 per year on child care per child. Of course, the actual figure will vary based on a number of factors, but this is a great starting point when getting into the industry. 

An accurate pricing strategy can help you outshine your biggest competitors. However, don’t forget that setting cheaper prices isn’t necessarily the best strategy, just in the same way overpriced services may turn off potential clients. 

e) Target Audience

Daycare centers are so named because they are about a child’s well-being. However, the final decision rests with the parents, who must buy into your idea and long-term vision for the facility. 

For this type of business, you have a definite target market. And all you have to do is ensure your facility is closer to a busy neighborhood with many children. Find out if the families truly need child care services, why they need these services and the children’s average age. 

Finally, make sure your services are aligned with your target audience. For example, you wouldn’t necessarily succeed with a daycare operating 9am – 4pm in an area where parents typically work long hours in the city and need time to commute back to their neighborhood to pick up their kids.

Same goes for pricing: if you offer high-quality expensive daycare services, make sure your daycare is either located close to offices or in an area where affluent parents work or live.

business plan of daycare

f) Legal Structure

Finally, your business overview section should specify what type of business structure you opt for. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Daycare Market Overview

In the market overview section of your business plan, you must cover 2 important areas:

  • Market trends : how big is the daycare industry in your area? How fast is the market growing? What are the trends fuelling this growth (or decline)?
  • Competition analysis : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?

a) Daycare Market Trends

How big is the daycare industry in the us.

It’s always helpful to base your business decisions on the latest trends in the US market. For instance, the US daycare market had a value of approximately $54.3 billion in 2019 . And it is projected to grow at an annual rate of 3.9% from 2020 through 2027. 

According to reports, the high number of parents occupying full-time and part-time jobs is a major driving force behind the increasing demand for daycare services. No matter how you look at it, these statistics make the daycare business even more lucrative, provided you get all the basics right through your business plan. 

business plan of daycare

How big is the daycare industry in your region?

After the US, assess the size of the daycare market in your city or area. Focus on the zone where you plan to offer daycare services.

Naturally, you might not be able to get the data for your specific city or region. Instead, you can estimate the size of your market, for more information on how to do it, read our article on how to estimate TAM, SAM and SOM for your startup . To give you an example, let’s assume you plan to operate in an area where there are already 10 competitors:

As we know the US daycare industry is worth $54 billion today, and there are about 230,000 child care centers , therefore the average annual turnover per child care center is around $235,000.

Now, we can safely assume that the daycare industry is worth $23 million in your area (10 centers).

How fast is the daycare industry growing in your region?

Growth is an important metric for assessing the status of the daycare industry in your region. 

Here if you don’t find information online or via your research, you can calculate growth using the total number of competitors in your area. 

For example, assuming there were 8 daycare competitors in the region in 2018, and 10 in 2022, the annual growth rate is 6% per year.

business plan of daycare

b) Daycare Competitor Analysis

At the very least, your competitor analysis should answer all the questions below:

  • How many daycare businesses are the area where you plan to open yours?
  • What type of daycare businesses are there: home-based vs. center-based home care, early care vs. early education & daycare, etc.
  • What age range do they specialise in?
  • What services do your competitors offer?
  • What amenities do your competitors have (playground, classrooms, etc.)
  • What’s their average price (daily rate / monthly rate)?
  • What is the child / staff ratio of your competitors?

4. Sales & Marketing Strategy

For some existing daycare facilities, marketing isn’t the most important aspect of running the business. But you’ll probably have to implement a few marketing strategies at the beginning to attract the first families , especially if you’re starting a new daycare facility.

a) Daycare Market Channels

A daycare business doesn’t have diverse marketing channels like retail stores or other businesses. So, this may limit your options when it comes to new marketing channels. 

Apart from word of mouth, other marketing channels include;

  • Social media
  • Online listing (Google business, Facebook business page)
  • Word-of-mouth

business plan of daycare

b) What are Your Unique Selling Points (USPs)? 

Daycare facilities offer pretty much the same services, and it’s not easy to stand out from the competition. However, a few factors can be useful when evaluating your opportunities in a competitive market, including:

  • Target age group : You may cover a unique age group as opposed to your competitors
  • Opening hours : you may offer longer opening hours to accommodate for different parents’ jobs and availabilities
  • Price : Your services may be cheaper than your competitors
  • Quality & amenities : Quality services and extra amenities (outdoor playground, etc.) will make your daycare facility more attractive vs. competitors
  • Services : Your services may go beyond the standard hands-on learning and kid games 

5. Management & People

The 5th section of your daycare business plan should be about people. It should include 2 main elements:

  • The management team and their experience / track record
  • The organizational structure: what are the different teams and who reports to whom?

a) Management

Here you should list all the management roles in your company.

Of course, the amount of details you need to include here varies depending on the size of your company. For example, a small daycare business run by 1 or 2 persons doesn’t need the same level of detail vs. a large center with 50 children or more.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

b) Organizational structure

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, childcare staff, cooking staff, human resources, finance, etc.)?

Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles and employees. Make sure to highlight with reporting lines who manages/supervises whom.

business plan of daycare

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your daycare is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to start a new daycare facility, or add capacity to an existing daycare center, renovate your facilities, etc.)
  • The 5-year financial projections

a) Historical Financials (optional)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project.

For a daycare, startup costs are all the expenses you incur before you open the space to your customers. These expenses typically include: renovation costs, equipment and furniture, etc.

The startup costs for opening a child care center depend on various factors such as the location and size of your daycare facilities, the capacity (the number of children you plan to have), the quality of the amenities, etc. 

We’ve identified that it costs anywhere between $130,000 to $490,000 to start a daycare business with 50 children . See below the cost estimates.

Note that these costs are for illustrative purposes and depend on several factors which might not fully apply to you. Let’s first start below with startup costs. 

c) Financial Projections

In addition to startup costs, you will now need to build a solid daycare financial model over 5 years.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 10%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of children over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of members as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs. For more information, read our complete guide here .

business plan of daycare

7. Funding Ask

This is the last section of the business plan of your daycare center. Now that we have explained what type of daycare services your company would offer, at what price, your marketing strategy, management and people, this section must now answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to buy the real estate and do the renovations? Or will it cover the cost of the salaries of your childcare staff and other employees the first few months?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our daycare financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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How to Write a Business Plan for Daycare and Preschool

  • brightwheel
  • Running a business

People sitting at a table reviewing business graphs

Writing a daycare or preschool business plan is a big task, but due diligence and hard work will help you understand what you’ll need to launch and run a daycare or preschool successfully.

people sitting around a table reviewing a business graph

What do daycare investors want?

Your local government will have rules and regulations you’ll need to follow as a small business owner and childcare provider. Start by reviewing the childcare licensing guidelines for your state and city. Once you’re clear on licensing guidelines, you’re ready to start writing your childcare business plan.

The purpose of a business plan is to help secure funding. You’ll likely need financing to launch your preschool or daycare, especially if you want to avoid the monthly repayment of a loan. 

Investors provide businesses with money in exchange for partial ownership. As a result, they expect a larger return on their initial investment. Because many investors work in business, they prefer to invest in an established company.

Most investors look for:

Industry background and experience

Financial performance and promise.

Investors want to make money. Therefore, they are more inclined to work with experienced entrepreneurs and business owners to guarantee a return on their investment. 

This might sound discouraging for those with little experience or without a business management background, but the opportunity doesn’t end there. You could consider bringing on a partner with a business background. Additionally, many investors act as a source of business advice. 

You need to demonstrate that your business will make money. Investors will likely want to see signs of business growth before they give you money. 

Additionally, investors will want to know about your financial stability. Questions an investor might ask are:

  • What do you plan to do with the money?
  • Has your business been up or down in recent years?
  • Is your company losing money? Are there signs of growth for the future?
  • How do you plan to repay your investment?

Of course, every investor is different, so they’ll consider various factors. While experience and financial promise are at the top of the list for most investors, they might also look for uniqueness, business readiness, an effective business model, and more.

A women using a calculating and holding cash

Writing a daycare business plan

We’ve discussed licensing and investors. Now, you’re ready to begin the framework of your business plan for daycares and preschools. Here’s what you’ll need to get started:

Business description

Needs assessment, insurance policies, operating policies and procedures, marketing strategy.

Start with the basics: what does your daycare do? Detailing the service you’re offering will help you create a clear business plan. Next, you might want to write some goals or even a mission statement outlining your purpose and motivation.

Start by looking at general daycare or preschool industry trends, then narrow your scope to the preschools or daycares in your local area. Next, you’ll need to figure out who your target customers are and confirm that there is a need for a business like yours in your community. 

Are there a lot of young families in your neighborhood? Are you located somewhere convenient for commuting parents? Does your business offer a specific service that your competitors don’t, like early check-in or extended hours? 

Also, check out the competition. Research the existing daycare or preschool options in your community. Look at current preschool or daycare business plan samples. What makes your daycare or preschool unique? 

Developing detailed budgets will help you run your small business. You’ll need to compare your current cash flow and expenditures to determine whether you’ll make a profit.

Build a budget for unexpected costs. For example, how many children do you need to serve to be able to pay your bills and stay afloat? Child Care Aware of America offers some terrific budgeting resources for this process.

Depending on the type and size of your preschool, you’ll need insurance policies of several different types, including liability, property, workers’ compensation, and business insurance. Check the licensing requirements for guidance in building this part of your preschool business plan.

Create a comprehensive handbook for families and staff that includes you center's policies and procedures. For instance, you'll need to develop an emergency plan , daycare sick policy , and other safety protocols according to your local childcare licensing requirements. 

Your staff handbook will be a helpful resource your employees can reference and include all your employment policies including work and pay schedules, benefits, and information about professional growth and development. You can also include information on your center's philosophy and curriculum, classroom procedures, and expectations for working with children and families.

Your marketing strategy is the key to attracting customers. Decide what type of advertising you will use in front of potential customers. For example, list your school in local directories and participate in parenting and kid-friendly community events. Run a social media campaign focusing on your target population.

Another big part of childcare business marketing is differentiating yourself from other preschools. These days adopting daycare software is a surefire way to attract families with young children. A tool like brightwheel's center management feature will streamline your center's admission process, record keeping, and reporting, saving you up to 20 hours per month. 

You can also use brightwheel for recording and tracking daily events and activities, and sending real-time updates to families throughout the day. It also offers secure, digital check-in/check-out and a paperless billing system. This is a great way to keep your families looped in on daily activities and handle all of your administrative tasks in one place.

Your business is ready!

Writing a business plan can be stressful, but it doesn’t have to be. Once you secure the proper licensing, use the information in this article to guide you through creating a solid daycare business plan that drives investors and financing to your business.

These are just the basics to get you started. For further information, the U.S. Small Business Administration’s website has detailed instructions on creating each necessary part of a successful business plan. 

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How to create a daycare business plan

  • Nirit Braun

How to create a daycare business plan

When you're getting ready to launch your daycare business, one of the first things you'll want to do is create a solid business plan. Think of it as your roadmap for success. This document spells out your goals, strategies and financial projections within the childcare industry.

It serves as your trusty guidebook, helping you navigate the path to success and providing solutions for any challenges that come your way. Keep reading to learn more about the specific elements of a strong daycare business plan, and use the template at the end to get started.

Ready to launch your daycare business? Create a business website today with Wix.

Top benefits of creating a daycare business plan

Starting a daycare business demands careful planning, and a well-structured business plan offers numerous benefits that can significantly contribute to its success:

Helps raise money for your business : Experts estimate that for a home-based daycare serving four to six children, startup costs can exceed $36,000 . A comprehensive business plan is essential when seeking investors or financial support. It showcases your clear vision, market research and growth strategies, demonstrating your commitment and knowledge about the daycare industry. Potential investors are more likely to provide funding when they see a thoughtfully crafted plan that outlines potential returns on their investment.

Helps allocate resources : Writing a business plan forces you to conduct thorough research on what resources, supplies and staff are needed to launch and run your daycare center successfully. From facilities and equipment to educational materials and safety protocols, this detailed analysis ensures that you're fully aware of the startup and operational costs, preventing any unexpected surprises down the road.

Provides operational clarity : A well-constructed business plan outlines your daycare center's daily operations, including schedules, curriculum and staffing requirements. This clarity not only helps you understand the practical aspects of starting a business but also provides a structured approach to managing day-to-day activities effectively.

Highlights market insights : Through the process of writing your business plan, you delve into market research, identifying your target demographic, understanding their needs and analyzing your competitors. According to Zippia, 58% of working parents depend on childcare centers, which means you have a very large market to work with. This information is invaluable in tailoring your services to stand out in a crowded niche, creating a unique selling proposition that attracts parents and caregivers.

Helps with risk management : Starting a daycare business involves addressing potential challenges and risks. A business plan encourages you to identify these risks upfront and develop contingency plans to mitigate them. This proactive approach increases your preparedness and helps you navigate unexpected obstacles with more confidence.

Creates a profitability timeline : Financial projections included in your business plan offer insights into the revenue and expenses expected in the early stages of your daycare business. This information is crucial for determining when your business will become profitable and ensuring that you have a sustainable financial strategy.

How to create a successful daycare business plan in 6 steps

Now we’ll walk through the six essential steps for crafting a daycare business plan tailored to your company's unique needs.

Executive summary

Business and domain names

Market analysis and research

Operations plan, marketing and advertising plan, financial plan, 01. executive summary.

The executive summary is a concise overview of your entire daycare business plan. It provides a snapshot of your business concept, key strategies, goals and financial projections. While it appears at the beginning of your plan, it's often written last, after you've fully developed the other sections. A well-written executive summary should capture the reader's attention and convey the essence of your daycare business in a compelling and clear manner.

To write a clear executive summary for a daycare business, incorporate the following details:

Overview : Introduce your daycare business and highlight its unique features. Mention the age groups you'll serve, the educational approach you'll adopt and any specific services or benefits that set your daycare apart.

Demand : Describe the demand for daycare services in your target area. Mention any growth trends in working parents, shifting demographics or changes in government policies that could impact your business.

Operations : Briefly outline your strategies for attracting and retaining customers, managing operations efficiently and achieving growth. Touch on your marketing, staffing, curriculum and safety plans.

Staff : Highlight key members of your management team and their relevant experience in the daycare or education sector.

Financials : Provide a high-level overview of your projected revenue, expenses and profitability. Mention the timeframe you expect to break even and showcase your potential for generating returns for investors. You can also mention the amount of initial investment you're seeking and how you plan to use the funds.

Example executive summary for a daycare business

“ABC Sunshine Daycare is a premium childcare center dedicated to providing a nurturing and educational environment for children aged six months to five years. Our play-based curriculum, experienced educators and commitment to child safety make us the ideal partner for parents seeking top-tier care. With a projected 15% annual growth in working parents in our area, we are poised to tap into a significant market opportunity.

Our key strategies include partnering with local businesses to offer exclusive discounts to their employees, implementing a comprehensive child development curriculum and maintaining a low student-to-teacher ratio for personalized attention. We anticipate achieving profitability within the first 18 months, with a projected revenue of $350,000 by the end of Year 2.

We seek $150,000 in funding to secure a prime location, equip our state-of-the-art facility and launch targeted marketing campaigns. Our leadership team comprises experienced educators and childcare professionals, ensuring the highest quality of care for our young learners.”

02. Business and domain names

Knowing how to name a business is crucial for a daycare center and a key step before you register your business . It will be the foundation of your brand identity, influencing how parents perceive your services and creating trust. When choosing a name, consider its relevance to child care, its uniqueness and its ease of pronunciation and memorability.

Using a business name generator like one from Wix can spark creativity and offer unique suggestions that align with your daycare's values and mission. Once you've settled on a name, securing a matching domain name is essential for establishing an online presence. A domain name that reflects your business name makes it easier for potential clients to find you online.

You’ll want to first conduct a domain name search to ensure that the name you want isn't already in use.

Some best practices for choosing a domain name are to keep it short and memorable, which means avoiding complex spellings or special characters. Be sure to make it relevant to your specific services and values. The recommendation is to choose a domain extension (.com, .net, .org) that's familiar and commonly used.

03. Market analysis and research

Strong market analysis is vital for understanding the competitive landscape for this type of business and identifying opportunities where you can thrive. Research the demographics and psychographics of your target audience, their needs, preferences and pain points. Analyze your competitors—both other daycare centers and alternative childcare options—to identify gaps in the market that your business can address.

Incorporate this analysis into your business plan to develop a more robust marketing strategy. Highlight how your daycare's unique value proposition will resonate with parents and differentiate you from the competition. Include plans for pricing, branding, promotions and customer retention strategies to attract and retain families.

04. Operations plan

Your operations plan outlines the practical aspects of running your daycare business. This includes details such as:

Location: Explain the rationale behind your chosen location, considering factors like accessibility, safety and proximity to potential clients.

Premises: Describe the layout and design of your facility, including play areas, classrooms, restrooms and any outdoor spaces.

Equipment: List the equipment and supplies required for daily operations, from educational materials to furniture and safety equipment.

Staffing: Outline your staffing needs, including teachers, assistants and administrative personnel. Detail their qualifications, roles and responsibilities.

Healthy and safety: Highlight your health and safety protocols, emergency procedures and compliance with relevant regulations.

By including these details in your operations plan, you demonstrate a clear understanding of how your daycare business will function and meet the needs of both children and parents.

05. Marketing and advertising plan

To get started with marketing, you’ll need to develop a suite of brand assets, starting with a company logo. You can use a free logo maker to get a professional design in minutes.

Learn more: How to make a website

Your marketing and advertising plan outlines the strategies and campaigns you'll employ to promote your daycare business. Consider a mix of both traditional and digital marketing methods, such as social media. Utilize online platforms like Facebook, Instagram and Pinterest to share engaging content, showcase your facility and connect with parents. You can also use your social media accounts to collaborate with local businesses, pediatricians and schools to build a referral network and increase visibility.

Use your business website for targeted online ads to reach parents in your area who are actively searching for childcare options. Additionally, you could publish a blog on your website that offers parenting tips, educational insights and other valuable content that positions your daycare as an authority in child development.

You can also organize open houses, workshops, or parent-child events to give families a firsthand experience of your daycare's offerings.

06. Financial plan

The financial plan is a critical component of your daycare business plan, outlining your initial funding requirements, revenue projections and profitability timeline. Specify the sources of funding you're seeking—whether through personal investment, loans or investors—and detail how the funds will be allocated.

Provide a breakdown of your startup costs, including expenses for facility setup, equipment purchase, staffing, marketing and any administrative costs. Present projected revenue based on enrollment estimates, pricing strategies and the competitive landscape.

Create a cash flow forecast that outlines your expected inflows and outflows over a specific timeframe. This projection will help you identify potential financial challenges and plan for adequate cash reserves.

Include a profitability analysis that showcases when you anticipate reaching break-even and becoming profitable. This information is crucial for both potential investors and your own financial planning.

By including a well-structured financial plan, you demonstrate your business' financial viability and your understanding of the financial aspects of running a daycare center.

steps for developing a business plan

Template for a daycare business plan

Note that this template is meant to serve as a starting point for your daycare business and you should customize it to reflect your specific business concept and goals.

A brief introduction to the daycare business concept

Market opportunity and growth potential

Key strategies for curriculum, staffing and marketing

Financial projections: revenue, profitability, funding needs

Company and domain name

Name: [Your Daycare Name]

Domain: www.[YourDaycareName].com

Demographics and psychographics of target audience

Competitive landscape analysis

How your daycare addresses market needs

Location details

Facility layout, safety features, outdoor spaces, etc.

Equipment, inventory and setup

Staff roles, qualifications and responsibilities

Health and safety protocols and compliance

Social media strategy

Local partnerships, collaborations with local businesses

Open houses and events

Online advertising plan and ad types

SEO and content marketing strategy

Initial investment requirement

Startup costs including facility setup, equipment, staffing and marketing

Projected revenue based on enrollment estimates and pricing

Cash flow forecast over the first year

Profitability and break-even point analysis

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How to Start a Daycare Business Plan 

A Step-by-Step Guide for Childcare Planning with Tips to Help Entrepreneurs Start Their Daycare Business

daycare teacher with kids crop-1

Table of contents

What is daycare and why should i start one.

  • Types of Daycare Providers
  • Before Starting Your Daycare Business Essential Planning Steps
  • Decision Journey Map Definitions

Assess the Competition

How to start your daycare business.

  • The Importance of an Execution Plan
  • Execution Plan: Marketing and Sales
  • Form Your Daycare Business

Get Familiar with Daycare Licensing Requirements

  • Choose Your Insurance and Liability 
  • How to Gain Enrollment at Your Daycare  
  • Invest In Childcare Experience Software to Build Your Daycare with Less Work

How to Start a Daycare Business Plan

Build an Expert-Level Business Plan for Daycare

The childcare industry is full of passionate, hard-working individuals. Entrepreneurs just like you are starting a daycare from the ground up. In this guide, we'll give you guidance and provide templates to build a solid daycare business plan.

How to Start a Daycare Business Plan

According to Forbes , daycare businesses were projected to have some of the fastest employment growth of all industries through 2020. Starting a daycare is a great opportunity for aspiring business owners who have a passion for early childhood education and child development.   

‘Daycare’ is an umbrella term for various childcare options (such as Montessori, head start programs, preschool, and many more) where parents and guardians drop their children off and leave them in your care to...  

  • Socialize with other children in their age group  
  • Learn basic fundamentals for future academic success  
  • Reach important developmental milestones

Is Starting a Daycare Business Worth It?

Starting a childcare business or franchise is profitable, emotionally rewarding, and sustainable – the need for committed childcare entrepreneurs has never been greater.   

As of 2021, there were 856,238 childcare centers in the United States. The growing popularity of childcare centers comes from the demand. Parents will always need a form of care for their kids. Plus, there’s a necessity, especially beyond COVID-19, to socialize children in an environment that fosters development.  

How to Start a Daycare Business Plan

Types of Daycare Providers 

  • In-home daycare  
  • Relative care  
  • Preschool  
  • Independently-owned daycare
  • Daycare franchises  

The Difference Between Individual Centers and Franchises  

An independently-owned daycare often has an individual owner, a center director, and possibly a few other administrative staff members – along with teachers, cooks, bus drivers, etc. The owner is typically an individual who puts their own money and savings into opening the daycare, so all business rights (name, branding, etc.) belong to them.  

Alternatively, a daycare franchise falls under a corporate brand that has made an agreement with an individual to legally establish a business – using the company’s brand or trademark. In this scenario, the franchisee usually pays an initial fee, as well as ongoing royalties to the corporate franchisor. In return, the franchisee gains the use of a trademark, support from the franchisor, and the right to use the franchisor's system of doing business (including unique business policies and procedures, such as their method for advertising or enrollment). This model can be particularly beneficial for individuals who are passionate about early childhood education but don’t know how to get started on their own.  

For example, Kids R Kids and Kiddie Academy are both successful daycare franchise models in the United States. Each center operates similarly, has the same name (aside from a unique location number or city/county name), and the same branding as all locations fall under the franchisee umbrella.  

Daycare Franchise Terms

  • A franchisor is a daycare company that provides its services, brand, and business operations to the individual. This may also be known as a ‘ franchise system ’.  
  • A franchisee is an individual owner that is being supported by the company (franchisor). Buying into a daycare franchise makes you the franchisee.  
  • The franchise refers to the legal agreement between the company and the franchisee.  
  • The franchise disclosure document is the legally binding contract between the company and the individual.  

Essential Planning Steps Before Starting Your Daycare Business

1) conduct market research.

When it comes to starting your childcare center, relying on assumptions about your customers and competitors leads to wasted time, money, and effort. In contrast, businesses that conduct regular market research improve customer retention and are 76% more likely to see an increase in revenue.  

Market research is a data collection process that evaluates both consumer behavior, competitor habits, and industry trends to determine the viability of your center and build a foundation for future business operations.  

Prepare for success upfront by conducting thorough market research to understand your competition, improve communication with your target audience, and identify new market opportunities. This research should result in actual data that you can use to drive your business and marketing strategies as you launch your center.  

There are a variety of tools available to help you conduct market research - all from the comfort of your own office. Gone are the days of hiring team members with clipboards to approach consumers face-to-face. Survey Monkey, Attest, and Sprinklr all offer digital market research tools to help guide you through the process of understanding your audience, your competitors, and your industry.  

how to start a daycare business plan

2) Determine Your Target Market

A market segment is a group of consumers that could potentially enroll at your childcare center. First, identify your daycare target market segments and determine how big each segment is.  

Be careful not to fall into the trap of defining your market as “everyone in your community.” This often leads to a ‘spray and pray’ approach to your marketing and as we know, a message for everyone really speaks to no one. When you generalize your advertising in favor of not isolating a potential consumer, you aren’t able to effectively communicate with your ideal customers – forgetting to recognize how your childcare center can appeal to them and their needs.  

A classic example is a shoe manufacturer. While it would be tempting for a shoe company to say that their target market is anyone who has feet, realistically they need to target a specific segment of the market in order to be successful. If they sell adult athletic shoes, they should be building their message to target athletes or individuals who enjoy staying active and exercising. Likewise, if you offer programs for children aged 6 months to 4 years old, you should prioritize advertising toward young adults in their 20s and 30s.  

A common strategy when identifying target markets is to use the TAM, SAM, and SOM approaches to look at market sizes from a top-down approach as well as a bottom-up approach.

Target Market Terms

This should include everyone you wish to reach.  

Example: Your entire local community.  

SAM: Your Segmented Addressable Market or Served Available Market 

This is a portion of the TAM you will specifically target because they align with your offerings.  

Example: Families with young children.  

SOM: Your Share of the Market 

This is the group of your SAM that you will realistically reach—particularly in the first few years of your center’s opening, as you may expand and grow your service over time.  

Example: Families with young children who make at least $65,000 each year in household income.  

For childcare organizations with multiple brands, schools, or programs - increasing revenue and keeping families happy is vital for growth. Your Millennial parents need a uniform, high-quality experience, regardless of location.

Standardizing business processes has a significant impact on time savings, costs, and most notably quality. In fact, standardization improves quality by   61.9% ,  on average. Create consistent  enrollment processes across all your franchise locations to ensure every family has a great experience and a positive association with your brand – leading to higher conversion success and profitability.   

To achieve consistency, your franchisees’ marketing approach and advertising material must follow all your corporate brand guidelines. Your organization should have a lead management system that supports your childcare franchise staff as they  guide families through   the decision-making journey  while also ensuring each location is delivering a consistent parent experience.  

how to start a daycare business plan

3) Develop Your Buyer Personas

Before you begin writing your daycare marketing plan, make sure you’ve defined your market and buyer personas. Without a deep understanding of whom you’re speaking to, a daycare marketing plan will have little value.    

Audience personas allow you to dive even deeper into your target market and help you understand more than just who your customer is. These identities inform you how to communicate with your customers in a way that relates to their pain points and needs.  

Building a daycare business plan is no joke! Check out childcare business tips at a glance . 

When you understand your customer’s motivations, you can uniquely address their concerns and questions in your marketing materials - leading to increased tours, enrollments, and revenue.   

Start by listing out the various kinds of programs and classes you’d like to offer at your center.  

Then, determine who the primary decision-maker is and who the primary influencers might be in each scenario.   

Primary decision-maker : typically the individual(s) taking financial responsibility and remitting payment at your center.   

Primary influencers : are  also crucial in the purchasing process as they often have the ability to sway decision-makers.  

For example, imagine you’re promoting availability for Summer camp programs at your center. In this instance, the primary decision-maker might be the parent(s) or guardian(s) whereas the primary influencer would likely be the child who’s deciding what kind of activities they want to do this Summer.  

how to start a daycare business plan

Audience Overview

List the audiences, personas, or segments that you want your center’s marketing and messaging efforts to reach.  

business plan of daycare

Select one audience from above and describe it to the best of your knowledge. Go beyond the traditional persona to consider motivations & behavior.  

business plan of daycare

Identify the key stages in your audience’s enrollment journey from beginning to end, knowing there may be multi-dimensional steps within a stage. Complete the table for each journey at the individual stages from the specific audience’s point of view.  

business plan of daycare

Decision Journey Map Terms & Definitions 

Stage : This refers to each stage of the enrollment journey - awareness, consideration, action, and advocacy.  

Awareness : This is when a family is first learning of your center and your brand. They are researching multiple daycare centers and eventually send an inquiry to tour your facility or learn more.   

Consideration : During this stage, a family is touring your center and may be deciding between you and 1-2 other providers. Tip: Proactively equip your staff with key talking points so they can highlight your unique center features.  

Action : This is when a parent decides to register their child for care, pay fees, and is either placed on your waitlist or enrolls.  

Advocacy : After a successful, happy experience, this parent or guardian has become an advocate for your business. They’re telling friends and family about your center. This is vital for your word-of-mouth marketing strategy.  

Emotion : Identify what the persona is feeling at each stage of the customer’s journey. They may be anxious, curious, excited, or satisfied at various points. Put yourself in their shoes.  

Key Actions : What actions would a consumer take at each stage? For example, during the awareness stage, they may see your ad on Facebook, look you up on Google, or visit your website. In the consideration stage, they may call your center to get more information, look at your services online, or read reviews.  

Questions : What questions is the consumer asking in each stage? These are the questions you need to be answering for them in your advertising and marketing efforts.  

how to start a daycare business plan

Competitive research helps you understand why customers choose your center over other alternative care options. This information provides you with insight into how your competition is marketing their services and over time, this can help you improve your own marketing campaigns and business offerings.  

Look up similar daycare centers in your area, and see what programs they offer, the type of facilities, their capacity, and their curriculum. Then, highlight the features that make your center stand out. Showcase your selling points in all marketing and advertising efforts.  Get started with these key questions...

  • Who are my direct competitors and what do they offer?
  • Who are my indirect competitors
  • What does my competition's pricing look like?
  • Do they offer promotional pricing or payment plans?
  • What do they do best?
  • What do they do poorly?

Download the guide to stay up to date on the latest industry news, trends and best practices for growing and managing your childcare business.

Download the Guide

how to start a daycare business plan

Build a Daycare Business Plan

A good business plan will guide you through each stage of starting and managing your childcare organization- including how to structure, run, and grow your new business.  

There’s no correct or incorrect way to write your business plan. What’s most important is that you identify your business objectives and use this document as a roadmap for how to achieve these goals.  

A strong business plan can help you recruit business investors, gain funding, or find new partners. Prospective investors want to feel confident they’ll see a return on their investment and your center’s business plan is the perfect tool to assure potentials that working with you — or investing in your business— is a smart and profitable decision.  

Write a Day Care Executive Summary (Daycare Business Plan Outline)

Although this section is the first thing people will read, it’s advised that you write it last, once you know the details of your business inside and out. At this stage, you will be able to articulate your business more clearly and summarize all the information in a succinct, concise manner.  

Ideally, your executive summary will be able to act as a stand-alone document that covers the key highlights of your detailed business plan. In fact, it’s common for investors or loan providers to ask for just the executive summary when they start evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation, and more in-depth daycare business plan financials.  

As your executive summary is such a critical component of your business plan, you’ll want to make sure that it’s as clear and concise as possible. Cover only the essential components of your daycare, ensuring your executive summary is one to two pages maximum. This section is intended to be a quick read that hooks your potential investors’ interest and excites them to learn more.  

The executive summary is a tell-all first paragraph that details...  

  • The city and state of your center (you can decide on the exact location later)  
  • A potential open date  
  • A projected enrollment count (number of full-time enrollments)  
  • Programs you plan to offer  
  • Ages you hope to serve  
  • A quick financial summary (based on grants, funding, and potential revenue from projected enrollments)

This may seem like a lot of information upfront, but it’s simply a high-level overview of your plan.   

how to start a daycare business plan

Conduct an Opportunity Analysis 

The opportunity section of your business plan includes information about:  

  • The problem that you’re solving within your community
  • P rograms and classrooms   do you plan to market your center(s) to
  • How your daycare facility fits into the existing competitive landscape  

Opportunity Analysis: An Example 

The opportunity analysis portion of your business plan is important for outlining what distinguishes your daycare from your direct and indirect competitors. It details how you can continue to expand and grow your center in the future.  

Use your previous competitive research to determine your daycare business’s competitive advantage and position. Analyze potential strengths, weaknesses, opportunities, and threats. 

how to start a daycare business plan

Problem and Solution

Describe the problem that you are solving for your customers. Childcare centers are need-oriented, meaning your consumers have tangible pain points that you must resolve to be successful.   

So, what is the primary pain point for them? Maybe it’s that busy, working parents need a caring, safe place for their child during the day, or perhaps families are seeking after-school care options for their elementary-aged children, or maybe parents need 24-hour childcare options when they’re traveling or working odd hours.   

Now, assess how they are solving their problems currently and where there’s room for improvement. If there's only one childcare center in your community and it has no open seats, you could be the solution. Or maybe there are lots of existing care providers in your city but they’re expensive or have rigid pickup and drop-off times that working parents have trouble meeting. Or perhaps there aren’t any existing childcare businesses within a reasonable driving distance of where you’d like to place yours.  

Defining the problem you are solving for your customers is by far the most critical element of your business plan and is crucial for your daycare business’ success. If you can’t pinpoint a problem that your potential customers have, then you might not have a viable business concept.  

To ensure that you are solving a real problem, try conducting your own survey with potential customers to get a better understanding of their needs and validate that they have the problem you assume they have. Then, take the next step and pitch your potential solution to their problem.

Do they agree that it’s a good fit or does it seem to fall flat?  See how to come up with a strategic plan for your business.

how to start a daycare business plan

The Importance of Creating an Execution Plan

The execution chapter outlines how you’re actually going to make your childcare center work . You’l l address your marketing and enrollment plans, operations, success metrics, and any key milestones that you expect to achieve.  

Execution Plan: Marketing and Sales  

The marketing and sales plan section of your business plan details how you propose to reach your target market segments, how you plan on converting those target markets, what your pricing model looks like, and what partnerships you may need to make your center a success.   

Your Positioning Statement

Once you understand your audience, the first part of your marketing and sales plan is your positioning statement. Refer back to your value proposition to create a simple, straightforward sentiment, explaining where your company sits within the competitive landscape and what differentiates your venue from the alternatives that a customer might consider. This statement should be written for an investor or loan provider, rather than for your customer.  

One daycare business plan example - a positioning statement for a 24-hour childcare center in Austin, Texas may look like this:

“For the Austin-based family who is seeking childcare around the clock, Jenny’s 24-Hour Daycare is a safe option for young children with nutritional meals, best-in-industry sleeping arrangements, a clean outdoor play area, and highly trained care professionals. Jenny’s 24-Hour Daycare is the first center of its kind within 30 miles of the Austin metroplex and offers competitive pricing and tuition payment plans.”  

how to start a daycare business plan

Use this formula to develop a positioning statement for your center: 

Your Mission Statement

Your mission statement is a scaled-down version of your positioning statement. This should be just one or two sentences that are geared toward your target consumer and describe what your business plans to accomplish. This statement usually includes company core values that explain your daycare’s purpose and how you serve your audience.  

For example, Cadence Education is a leading early childhood education provider with the mission of “providing parents with peace of mind by giving children an exceptional education every fun-filled day in a place as nurturing as a home .”  

business plan of daycare


Your positioning strategy will typically determine how you price your memberships and packages. There are some basic rules that you should follow when deciding on your price point:  

  • Cost-plus pricing : For the most part, you should be charging your customers more than it costs you to host them at your center to ensure your venue is profitable and appealing to investors.  
  • Market-based pricing : Look at what your competitors are charging and then price based on what your audience is expecting.  

how to start a daycare business plan

Strategic Alliances

As part of your marketing plan, you may wish to collaborate with other organizations such as local camps, after-school programs, pediatricians, or even other childcare centers that don’t offer the same activities that you do.   

This partnership should benefit both of you – it may help provide access to a target market segment for your venue while allowing your partner to offer a helpful recommendation to their customers. If you’ve already established an alliance, it’s important to detail that in your business plan.  

The operations section is all about how your business works. This portion details the essential logistics such as staffing and sourcing and fulfillment. But remember, your goal is to keep your business plan as short as possible, so too much detail here could easily make your plan much too long.  

Milestones and Metrics

It’s critical that you take the time to look forward and schedule the next critical steps for your business. Investors will want to see that you understand what needs to happen to make your plans a reality and that you are working on a realistic schedule.

Then, determine how you will measure the success of each milestone by listing out the key performance indicators and metrics needed to see progress. These will be the numbers you monitor on a regular basis to evaluate the trajectory of your business. For example, you may look at how many families tour your center each week, how many children you enroll each month, or the amount of revenue you bring in per quarter.  

Company and Management Summary

The structure of your staff and teams sets your daycare up for success. In a new daycare center, there’s typically an owner (or franchisee), a center director, staff members, an enrollment or marketing team, accounting/administration, teachers, assistants, cooks, bus drivers, and janitorial staff. For example, the average small daycare business plan includes 8-10 fully licensed and/or certified early education teachers.

how to start a daycare business plan

Financial Forecasts  

A typical financial plan will have monthly sales and revenue forecasts for the first 12 months, and then annual projections for the remaining three to five years. Break your sales forecast down into several rows, focusing on just high-level buckets at this point.   

Knowing how much your daycare will cost to open ahead of time can save you money, stress, and time. Daycare business plan start-up expenses vary by size, enrollment capacity, and miscellaneous needs.

Keep in mind that you can save on staffing costs and cut down on overhead with technology that helps to streamline your center’s operations. After all, 40% of Millennials prefer self-service over human contact when interacting with businesses.   

It’s essential that you find ways to enable families to book tours and enroll online without ever having to make a phone call to the center- reducing time spent on necessary-but-manual tasks for both your staff and inquiring families.  

Finally, articulate your profits and losses based on the data from your sales forecast and your personnel plan plus a list of all your other ongoing expenses associated with running your childcare center.  

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See this Formula for Financial Forecasts

Step 1 : Average cost of tuition per child x your expected enrollments x 12 (annual revenue – assuming each family enrolls their child in one of your summer programs).  

Step 2 : Daycare businesses make around 16% profit from their overall revenue, after daycare expenses. Multiply your number from step 1 by .16 to get your predicted profit.   

Example : Let’s say you plan to charge families an average of $315 per week for childcare. With that, your goal is to enroll 60 students by the time your daycare center opens. Multiply $315 x 60 x 12 (annual revenue). This should come out to $226,800. Lastly, multiply your revenue of $226,800 by .16, which equals a net profit of $36,288 per year.  

Consider Various Funding Sources

Depending on your situation, there’s both loan and grant funding in childcare. Between state tax credits, loans, and grants – there are financing options for a variety of situations.  

Review Your Tax Deduction Options

Collecting tax credits is one way to receive an annual deduction on daycare costs. Based on your state, you can claim tax credits for...  


Collect Daycare Grants for Your Business

Often, startup costs for opening a daycare are high. Certain states and counties offer grants for new daycare businesses. There are several grant options, depending on your child and family details.   

For example, there’s a Preschool Development Grant Program and a Head Start/Early Head Start grant to provide funding that expands early childhood centers and developmental programs.   

business plan of daycare

Know Which Loans Are Available to Daycare Business Owners

While grants are a wonderful option for freshly opened daycare businesses, loans are occasionally easier to come by. They’re offered widely and often have fewer requirements to qualify. Check out a few loan examples for your daycare center.   

  • SBA Loans , otherwise known as Small Business Administration loans, have exceptional rates, low interest, and flexible repayment options.  
  • SBA 7(a) Loans are beneficial for covering pricier equipment funds and real estate. Loans of up to $5 million are available to daycares.  
  • SBA 504 Loans – these are wonderful for business expansions and involve a loan for 50% of the project cost.  

how to start a daycare business plan

Take Actionable Steps to Bring Your Daycare Business to Life

Both Limited Liability Companies and Incorporations offer the significant legal advantage of helping to protect assets from creditors and provide an extra layer of protection against legal liability.  

The main difference between an LLC and a corporation is that an LLC is owned by one or more individuals, and a corporation is owned by its shareholders. In general, the creation and management of an LLC are considered simpler and more flexible than that of a corporation.  

Find the Right Vendors

Choosing the right suppliers for your business is essential. If your vendors aren’t reliable or don’t deliver quality products, your new center will struggle to attract families. As a childcare provider, you will likely need the following vendors at one point or another:  

  • Electrician 
  • Plumber  
  • Food and Beverage Supplier 
  • Educational Materials Supplier  
  • Substitute Staffing Provider 
  • Accountant  
  • Childcare Licensing Consultant 
  • Cleaning & Maintenance  
  • Childcare Management System (CMS) 
  • Customer Relationship Management (CRM) Software  
  • Digital Payments Provider 
  • Online Forms Software  
  • Childcare Experience Software  

All states have different daycare licensing requirements. Generally, you'll follow the steps below.

1) Take a Course

Attend and complete a pre-application course (you’ll receive a certificate at the end – remember to save it).  

2) Submit Your Application

Submit your online licensing application. It'll ask for details about your business that were outlined in the executive summary.

3) Pay Fees

Pay your application fees. The fee depends on your center's capacity or the number of children you plan to enroll.

4) Complete Inspections

An inspection of your business property must be conducted.

5) Submit Your Service Payment

Register and pay for the inspection.

6) Conduct Background Checks

Submit background checks (this may also be an additional charge).

how to start a daycare business plan

For More Information on How to Operate In Licensing Excellence, Listen to the Podcast Below

how to start a daycare business plan

Choose Your Insurance and Liability

  • Provide general liability – stay covered if your center has any property damage or injuries to third parties (children).  
  • Abuse coverage protects your childcare business or franchise. If employees turn out to be abusive towards children, this policy covers defense costs and defends you against financial losses.  
  • Professional liability insurance provides coverage for your business and workers if there is a neglect claim.  
  • Hired and non-owned auto liability ensures everyone is covered if there is a pick-up/drop-off vehicle accident.  

*Liability requirements may vary by state.

How to Gain Enrollment at Your Daycare

From a business owner's perspective, the next step after successfully starting your daycare is to grow your center and gain enrollments.   

Begin by building a strong company culture, actively marketing your daycare center, and finding the right childcare technology to optimize your enrollment process and save time.  

See how to elevate your business plan for daycare with better waitlist management.

Create a Culture Where Staff Want to Work

A daycare center that stands out from the rest has happy staff members that want to work hard. Create a diverse employee culture that feels comfortable openly talking about situations. Provide support, patience, and room for growth. See more tips for creating a healthy and positive culture for your daycare staff .  

how to start a daycare business plan

Market Your Center

A daycare marketing strategy starts with an achievable goal. Do you want to fill your enrollment spots? Do you want to build a waitlist? Should you focus on scheduling more tours or gaining new leads ?   

Choose a goal with measurable results. That way, you can track and analyze your marketing performance. Marketing helps families realize you're the best childcare center on the block. Promote your centers through...

  • Social media (especially Facebook – 83% of Millennials have a Facebook account).  
  • Landing pages and contact forms on your website  
  • Listing directories  
  • Email and text marketing campaigns  
  • Referrals  
  • Digital advertisements  
  • Flyers  
  • Word-of-mouth marketing  

Tip: childcare experience software that automates the reports you need helps you to save time and improve your return on investment (ROI).  For example, a  Source of Families report shows you where your leads are coming from to optimize your efforts.

Invest In Childcare Experience Software to Build Your Daycare with Less Work  

LineLeader is revolutionary childcare software that automates lead capture, follow-up, scheduling tours, and reports. Craft  beautiful, personalized marketing campaigns to continually grow your business.  Plus, easily manage your curriculum, attendance, and billing with automated center management

Get more from your marketing while saving franchisees 10 hours every week with LineLeader. Automate everything from lead capture and reporting to center management—all from one place.

LineLeader Reports New

Download Your Guide

Resources to help you run your childcare business.

business plan of daycare

A CEO’s Take on Mitigating Risk for Childcare Enterprises (+ a 5-Step...

business plan of daycare

Cross-Sell 101: Implementing Enrichment Programs to Scale Your Childcare...

business plan of daycare

From Insight to Impact: Maximizing the Power of Your Childcare Enrollment...

Additional resources.

For more information on specific childcare resources regarding marketing tools, campaigns, tips, and best practices - see below.

1. Learn hidden secrets no one tells you about starting a childcare business .

2. See how to operate in childcare licensing excellence to boost enrollment.

3. Beth Fiori of Tiny Treasures provides expert tips. check out ways to improve your business plan for daycare with enhanced waitlist management.

4. Discover tips to maintain the best childcare center on the block.

5. Gain advice for strengthening your daycare staff culture. 

6. Learn the benefits of building a daycare business plan , at a glance. 

LineLeader Video Resources

business plan of daycare

business plan of daycare

Daycare Business Plan Template

Written by Dave Lavinsky

Daycare Business Plan Template

Over the past 20+ years, we have helped over 5,000 entrepreneurs create business plans to start and grow their businesses. On this page, we will first give you some background information with regards to the importance of business planning for your daycare. We will then go through a good daycare business plan template step-by-step to help you outline and create your plan today.

Download our Daycare Business Plan Template here

What Is a Daycare Business Plan?

A daycare business plan provides a snapshot of your daycare business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a daycare business or grow your existing one, you need a solid business plan. This plan will help you raise funding, if needed, and plan out the growth of your daycare in order to improve your chances of success. It is a living document that should be updated annually as your company grows and changes.

Source of Funding for a Daycare Business

parent holding child’s hand

The second most common form of funding for a daycare is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a daycare business.

A good daycare business plan should include the following 10 key elements:

Executive Summary

children holding balloons

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of child care business you are operating and the status; for example, are you a startup, do you have a daycare that you would like to grow, or are you operating a chain of child care centers.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the daycare industry. Discuss the type of daycare you are operating. Include detailed information about your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will describe the type of daycare company you are operating, including a business description.

For example, you need to decide which type of child care business you plan to operate:

  • Home-Based Daycare: this type of daycare business operates out of your home and typically has one or two caregivers on staff.
  • Daycare Center: this kind of child care center operates out of a commercial building. It typically has multiple teachers and personnel and can provide care to many kids.
  • Preschool Daycare: a daycare business that primarily serves preschoolers
  • School-Age Daycare: a daycare business that primarily serves school-age kids.

In addition to explaining the type of child care you operate, the Company Analysis section needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start your daycare business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new program offerings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

school-age children

While this may seem unnecessary, it serves multiple purposes.

First, researching the daycare industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards daycare that includes transportation, it would be helpful to ensure your plan calls for such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your daycare business plan:

  • How big is the daycare business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the local or national market?
  • What trends are affecting the daycare industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your daycare. You can extrapolate such as figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the community you serve and/or expect to serve.

The following are examples of customer segments: soccer moms, young families, baby boomers caring for grandchildren, etc.

Try to break out your target audience in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the families you seek to serve. Because most daycares primarily serve customers in the same local area, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target families. The more you can understand and define these needs, the better you will do in attracting and retaining your families.

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Competitive Analysis

children learning from a teacher

Direct competitors are other daycare providers in your local area.

Indirect competitors are other options that parents have that aren’t direct competitors. This includes keeping children at home and/or after-school programs among others.

With regards to direct competitors, you want to detail the other daycare or child care centers with which you compete. Most likely, your direct competitors will be daycare businesses located very close to your location.

For each such competitor, provide an overview of their services and document their strengths and weaknesses. Unless you once worked at your competitors’ daycare businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of parents do they offer services to?
  • What daycare services do they offer?
  • What times are they open?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the parents’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior daycare services?
  • Will you provide daycare services that your competitors don’t offer?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

happy children

Product : in the product section, you should reiterate the type of daycare that you documented in your Company Analysis. Then, describe the specific services you will be offering. For example, will you over technology or exercise classes to the children?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the child care services you offer and their prices.

Place : Place refers to the location of your daycare. Document your location and mention how the location will impact your success. For example, is your daycare located next to a heavily populated office building, or gym, etc.? Discuss how your location might provide a steady stream of potential customers.

Promotions : the final part of your daycare marketing plan is the promotions section. Here you will document how you will drive families to your location(s). The following are some promotional methods you might consider:

  • Social media marketing
  • Reaching out to local bloggers (particularly “mommy” bloggers) and websites
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your daycare business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term procedures include all of the tasks involved in running your daycare such as discussions with prospective new customers, procuring supplies, keeping the center clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th child, or when you hope to reach $X in sales. It could also be when you expect to hire your 4th employee or launch a new location.  

Management Team

little girl with stack of books

Ideally, you and/or your team members have direct experience in the daycare or child care business. If so, highlight this experience and expertise. But also highlight any experience or certification that you think will help your daycare business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your daycare business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in daycare centers and/or successfully running a retail or small company.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In creating your income statement, you need to devise assumptions. For example, will you serve 10 children per day or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your company. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While these financial statements include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your daycare center, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your company, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 daycare contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your financial projections be sure to include several of the key costs needed in starting or growing a daycare center:

  • Daycare center build-out including design fees, construction, etc.
  • Cost of fixtures like tables, chairs, couches, etc.
  • Cost of equipment used like computers and televisions
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your daycare center design blueprint or location lease.  

children confused

How to Finish Your Daycare Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your day care center business plan?

With Growthink’s Ultimate Daycare Business Plan Template you can finish your plan in just 8 hours or less!

Click here to finish your business plan today.

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies that have gone on to achieve tremendous success.

Click here to see how a Growthink business plan consultant can create your business plan for you.

Daycare Business Plan FAQs

What is the easiest way to complete my daycare business plan.

Growthink's Ultimate Daycare Business Plan Template allows you to quickly and easily complete your Daycare Business Plan.

Where Can I Download an Example Daycare Business Plan PDF?

You can download our daycare business plan sample PDF  here . This is a business plan example you can use in PDF format.

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Daycare Business Plan

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With the majority of parents staying out of the home throughout the day, the daycare (childcare) business has turned into an extremely bankable one in recent years.

If you have the right resources and more importantly, are good with children. If you have ever dreamt of starting a daycare business , then you are at the right place!

Though certain sections are common to all business plans, you’ll need to customize the outline as per the needs and requirements of your business.

Industry Overview

The U.S. childcare market size was valued at USD 54.3 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 3.9% from 2020 to 2027.

This rise in demand has come from the increasing number of working parents. Earlier parents had to quit their careers to take care of their children, but that has changed due to better daycare facilities.

Now, if you plan on entering this competitive childcare market, you must know that the daycare business is based on the foundation of trust more than anything. Hence, providing quality services and having a clean image in the market is of utmost importance.

Studies show that a lot of daycare businesses fail in their first three years due to reasons ranging from poor management to lagging finances. You can combat all of these and many more troubles if you enter the industry with a well-rounded daycare business plan.

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business plan of daycare

What is a Daycare Business Plan?

A daycare business plan is an equivalent of a roadmap in your business journey. A plan helps you understand what you’re getting yourself into.

It helps you understand the market, figure out where you stand in it, know your target audience better, and formulate better marketing and financial strategies.

Overall, it makes your decision-making process faster and more effective and prevents you from feeling clueless at any point in your business journey.

Moreover, it also helps you get investors and helps your employees and partners understand what your business stands for. It gives the people in your business a feeling that you have a vision and know what you are doing with your business.

Also, you get to set clear goals that give you a direction to work and put your efforts in.

Why is a Daycare Business Plan Important?

Everything you do for your business should add value to it. And here’s how a daycare business plan can add value to your business:

It gives you a sense of direction

There are several ways you can go with each business decision. A business plan helps you understand what would work best for your business then.

It helps you understand your target audience better

Planning your business gives a better form and structure to your research. Which at the end of the day helps you understand your customers better. It also helps you analyze what it means for your business.

It helps you understand your competition better

Imagine there’s a popular daycare center in your city and several parents swear by it. Now, this could mean several things for your business.

You’ll have to pick a different location, know the daycare service’s weaknesses and offer better services by working on that area for your business.

You can also pick the things they are doing right, and inculcate the same in your strategies.

It helps you convince your investors

Though making the right prediction is difficult, having a rough idea of your business’s sales and financial potential is important to get investors on board.

Investors want to know the scalability of your business before they invest in it. A good and realistic prediction of returns makes it easier to convince investors.

It keeps you updated with the latest business trends

A business plan is a living document that grows alongside your business. It also helps you have a foresight of changing trends and act on time for getting the best results for your business.

What does a Daycare Business Plan Look Like?

If you are planning to start a new auto or car repair shop, the first thing you will need is a business plan. Use our sample Daycare Business Plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new auto repairing shop, spend as much time as you can reading through some examples of Children’s & Pet business plans .

Moreover, business plans come in different forms to fit the current state of your business.

Apart from that, there are a few major sections that should be included in every business plan.

Daycare Business Plan Outline

This is the standard business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
  • Keys to Success
  • Company Summary
  • Timothy Bernard Kilpatrick
  • Start-up Summary
  • Locations and Facilities
  • Service Description
  • Competitive Comparison
  • Sales Literature
  • Fulfillment
  • Future Services
  • Industry Analysis
  • Market Segmentation
  • Market Analysis
  • Market Needs
  • Market Trends
  • Market Growth
  • Business Participants
  • Competition and Buying Patterns
  • Main Competitors
  • Strategy and Implementation Summary
  • Value Proposition
  • Competitive Edge
  • Positioning Statement
  • Pricing Strategy
  • Promotion Strategy
  • Marketing Programs
  • Sales Forecast
  • Sales Programs
  • Strategic Alliances
  • Web Plan Summary
  • Website Marketing Strategy
  • Development Requirements
  • Management Summary
  • Organizational Structure
  • Timothy B. Kilpatrick
  • Carolyn Steverson
  • Candice Harris
  • Management Team Gaps
  • Personnel Plan
  • Projected Profit and Loss
  • Projected Cash Flow
  • Projected Balance Sheet

What to Include in Your Daycare Business Plan?

A good daycare business plan consists of a certain number of well-defined sections, the following sections can help you in writing an excellent business plan.

1. Executive Summary

The executive summary section is one of the most important sections of your business plan because it not only forms the first section of your business plan but also acts as a pitch for potential investors who can provide you with funds for your daycare business.

It consists of your company’s vision and mission, its USP, objectives, and also expected revenues.

Writing the executive summary section of your plan at the very end, so you can sum up your plan properly is a good tip to remember.

2. Services

In this section, you should give out a clear idea of what your services are and whom it caters to. You should define your target market, your niche, the area your services will be extended to, etc.

As a daycare center, you should have a clear idea of the age group you will cater to, what is the preferred location of your target audience, how you come off as a service to your customers, and so on.

3. Market Analysis

Market analysis can be of great help to any business, it can help you understand what you are getting yourself into, who your competitors are, what your client base expects out of you, and where you stand in the current market situation.

Hence, market analysis immensely improves your understanding of the industry you are getting into. In the case of a daycare center knowing the best practices of childcare that exist in the market can be of great help.

4. Web Plan

In today’s internet-based world, most busy parents looking for a daycare center online. Hence, having a strong and reliable web presence is crucial to the success of your daycare business. Thus, including a web strategy in your business plan is necessary.

Always remember, as a daycare service coming off as a trustworthy and reliable institution is crucial for your business to work.

5. Management and Organizational Structure

Having a well-structured management system is especially crucial for a daycare service. It not only helps your business run smoother, but it also makes you look more responsible and reliable in front of the parents or the primary caregivers.

In this section, you should include the structure of your organization, details about people on various levels in your company, a solid system for tracking everyone’s work and progress, the areas your team is excelling at, and the areas your team is lagging in.

6. Financial Plan

One of the chief reasons for several daycare services running out of business is poorly managed finances or running out of funds to keep going.

Planning your finances in the early stages of your business saves you from encountering such a problem later on.

Hence, planning your finances is mandatory while writing a business plan.

Download a sample daycare business plan

Need help writing your business plan from scratch? Here you go;  download our free daycare business plan pdf  to start.

It’s a modern business plan template specifically designed for your daycare business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


Daycare Business Plan Summary

In conclusion, apart from having a good image as an organization, a well-managed team, a clearly defined niche, thorough research of the market and an excellent financial plan is crucial to the success of a daycare business.

After getting started with Upmetrics , you can copy this sample daycare business plan into your business plan and modify the required information and download your daycare business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Updated July 31, 2023

A daycare business plan is a written document outlining the mission, objectives, and strategy of a child care business. The plan can be used to guide internal operational plans as well as inform prospective investors or lenders. Typically, a daycare business plan should include an executive summary, company and management description, market analysis, and financial information.

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The Daycare Business Plan Blueprint (Examples + Template)

business plan of daycare

April 14, 2022

Adam Hoeksema

Starting a daycare business can be a daunting task. There are so many things to think about and plan for. You need to find the perfect location, get the right licenses and permits, hire qualified staff, and, most importantly, create a daycare business plan. 

Creating a daycare business plan is one of the most important steps in starting your business. A well-thought-out business plan will help you get funding, attract investors, and operate your business effectively. 

The bad news is that there is a lot of advice out there on writing a business plan. With so much information and tons of daycare business plan examples to choose from, it can be overwhelming to know where to start. 

The good news is, we've got you covered. In this article, we'll give you a comprehensive guide on how to write a daycare business plan. We will also provide some examples and a free daycare business plan template to get you started. 

But First...Is a Daycare a Good Business to Start? 

Before we talk about how to create a daycare business plan, let's first answer the question: is starting a daycare a good business to get into? 

The answer is a resounding yes! The daycare industry is growing rapidly. It is one of the few businesses that are not only recession-proof but also thrives in uncertain economic times. 

According to the National Association of Child Care Resource & Referral Agencies (NACCRRA), the demand for child care services has increased by 26% over the last decade. This demand is only expected to grow in the coming years. 

When it comes to profitability, the daycare industry is very attractive. According to IBISWorld , the average profit margin for a daycare business is around 15%. That's higher than the average for most other industries! 

If you're thinking about starting a daycare business, know that you are getting into a very profitable and in-demand industry. Now let's talk about how to write a daycare business plan that will help you start and grow your business successfully.

How to Create a Daycare Business Plan 

A daycare business plan is as simple as a word document with the following sections:

  • Business Description
  • Market Analysis

Business Model

  • Location and Facility
  • Marketing Plan
  • Financial Plan

Executive Summary

This article will provide context of what to include in each section of your daycare business plan. As you work on writing your business plan, you will want to grab our daycare financial projection template as well in order to complete the financial plan section.

Your daycare business plan should be an elevator pitch in itself. It should be attractive to potential partners and investors. Basically, it should give them a clear idea of your business, where it is located, what services you offer, who your target market is, and how you plan to make money. 

Creating a daycare business plan doesn't have to be complicated. In fact, the cheapest and easiest approach is to simply start with a blank word document and work through each of the above sections, it can be pretty easy. Here is a step-by-step guide on how to create a daycare business plan: 

Create a Compelling Business Description

Your daycare business's unique selling point (USP) should be the first thing you include in your business plan. What is it that makes your daycare center different from all the others? 

This description should be the foundation of your marketing efforts as well.

There are a few questions you should answer in your company description. They include:

What's your Curriculum Based On?

Potential investors, partners, and even customers will be interested in knowing what your curriculum is based on. This will help them understand the environment children will be in a while under your care. 

When describing your curriculum, make sure to include:

  • What age ranges do you cater for?
  • The type of care you offer (full-time, part-time, drop-in) 
  • Your educational philosophy 
  • The activities and programs you offer 

For example, if your daycare is unique by offering a Montessori curriculum, you will want to highlight that.  In fact, you can learn more about how to start a Montessori program here . 

How Big is Your Facility? 

The size of your facility will say a lot about the type of operation you're running. Are you a small, home-based daycare or a large center with multiple classrooms? 

This section of your business plan may include: 

  • A floor plan of your facility 
  • The capacity of your facility 
  • The number of employees you have 
  • Type of equipment and furniture you have 

Who Is Your Target Market? 

You can't market to everyone, so you must identify your target market. This will help you focus your marketing efforts and ensure that you're reaching the right people. 

Below is a daycare business plan example that shows how your business description should be:

“ABC Daycare is a small, home-based daycare located in San Francisco, CA. We cater to children aged 0-12 years old and offer full-time, part-time, and drop-in care. 
Our curriculum is based on the Reggio Emilia approach, emphasizing hands-on learning and collaboration. Activities and programs include arts and crafts, music, and outdoor play. 
Our facility can accommodate up to 12 children at a time. We have a staff of four employees who are all CPR and First Aid certified. 
Our target market is working parents in the city who need quality child care but can't afford the rates of larger daycare centers.  We've created an affordable subscription-based pricing model for our target market to fulfill the demand. We generate revenue through monthly subscriptions and have low operating costs due to our small size. 
Our suppliers are local businesses that provide us with food, toys, and other supplies.” 

Do a Thorough Market Analysis

After writing a compelling description of your business, you need to do a thorough marketing analysis. This analysis will help you determine your target market, what type of advertising and promotion will work best, and how to price your services. 

You should also research the competition and see what they are doing right and wrong. This information will be invaluable as you create your daycare business plan.

Keep these things in mind when doing a market analysis:

The Size of Your Market

This is determined by the number of potential customers in your area who need or want your services. 

For example, if you live in a small town with only a few thousand people, there may not be enough demand to support a large daycare facility. 

On the other hand, if you live in a city with hundreds of thousands of people, there may be room for multiple daycare facilities. 

Your target market is the segment of the population that is most likely to use your services. This includes factors like age, income, education, and location. 

After you've identified your target market, you need to show how you plan on fulfilling the demand. This is where your business model comes in. 

Your business model is a detailed description of how your daycare will operate daily. It should include: 

  • How do you plan on acquiring customers? 
  • What are your pricing strategies? 
  • How will you generate revenue? 
  • What are your operating costs? 
  • Who are your suppliers? 

Your business model should be detailed and easy to understand. It should also be realistic and achievable. 

Here is a daycare business plan example of a business model for a small daycare center: 

“The daycare will be open Monday through Friday from six in the morning to six at night. We will offer care for children ages six weeks to twelve years old. 
Our rates will be $50 per week for one child and $40 per week for each additional child from the same family. We will offer a discount of $20 per week for families who enroll their children for an entire year. 
We will generate revenue by charging weekly rates for our services. Our operating costs will include rent, utilities, supplies, and salaries for our employees. Also, we will acquire customers through online advertising and word-of-mouth.” 

As you can see, a business model is a detailed description of how your business will operate. It's essential to have one in place before promoting and selling your services. 

One thing you should not forget to include in your daycare business plan is the location of your business and your rental agreement. If you are renting a space, including the terms of your agreement and how long you have the space. If you are purchasing a property, include information on the property, such as square footage and any special features that will help your business stand out. 

This daycare business plan example shows you how to include this vital information: 

“The daycare will be located at 123 Main Street in a commercial space currently leased by the owner. The lease agreement is for three years with an option to renew for an additional three years. The monthly rent is $2000, and the security deposit is $3000. 
The daycare will have exclusive use of the main floor, including a large open play area, a small kitchen, two bathrooms, and four classrooms. The daycare will also have access to the outdoor playground.
80% of our space will be used for childcare, with the other 20% used for our administrative offices and staff lounge. 
We have chosen this location because it is close to several residential neighborhoods and has easy access to public transportation. The space is also large enough to accommodate our future growth.” 

There are many daycare business plan templates you can use to help you get started. This is a basic outline of what should be included.

Daycare Marketing Plan

Most daycare business plan templates will include a section for your marketing plan. Most people overlook the marketing aspect of their business, but it is one of the most important pieces of your puzzle. 

In your business plan, you need to outline your target market, your marketing strategies, and how you plan on executing those strategies. 

You also need to set aside a budget for your marketing efforts. Many people make the mistake of thinking that they don't need to spend money on marketing, but that couldn't be further from the truth. 

The following daycare business plan example shows you how you should describe your marketing efforts:

"Our target market is working for families with children between six weeks and five years old. We will reach our target market through online and offline marketing efforts. 
Some of the offline marketing strategies we will use include print advertising, flyers, and word-of-mouth referrals. We will use a mix of SEO, content marketing, and social media for online marketing. 
We have set aside a budget of $500 per month for our marketing efforts."

As you can see from the example above, your marketing plan should be clear, concise, and to the point. Don't forget to include a budget!

Daycare Financial Plan

Your business plan should include a financial plan section. This is where you'll lay out how much money you need to start or grow your business. Be specific and include dollar amounts. If you're seeking a loan, including information on how much you're requesting and how you'll use the funds.

You should also include a detailed budget in your business plan. Your budget should include all of your projected income and expenses for at least the first year of operation. Creating a budget will help you get a clear picture of what it will cost to start and operate your business.

This section should include projected costs for:

  • Rent or mortgage payments
  • Advertising and marketing
  • Operating expenses such as utilities, supplies, and more. 

Startup costs are another vital item to include in your business plan. This is the money you need to purchase equipment, furniture, or any other items to get your business up and running.

If you plan to secure a loan, your lender will want to see a detailed business plan with information on how you plan to use the loan funds. Ensure you include this information in your business plan to increase your chances of securing funding.

If you're seeking funding from investors, you'll need to include information on how they will be compensated. This is typically done through equity, a percentage ownership stake in your business. 

For example, if you seek $100,000 in funding and offer a 20% equity stake, the investor will own 20% of your business. 

Make sure you use a daycare business plan template that includes a section on funding to ensure you include all the necessary information. If you’re planning to get a loan or seek investment, you’re going to need full financial projections. Our daycare financial model will provide up to 5 years of projected income statements, cash flow and balance sheet forecasts.

Next I want to answer some key financial questions for you as you consider how to forecast your daycare financials. I am going to hit on:

  • Daycare Startup Costs
  • Daycare Revenue 
  • Daycare Facility Operating Expenses
  • Daycare Profitability

Let’s dive into some key questions. 

How much does it cost to start a daycare? 

It costs between $10,000 and $50,000 to start an in-home daycare business according to Bizfluent . 

It costs between $59,000 and $3 million dollars to start a daycare facility according to Bizfluent . 

So obviously this is a huge range in startup costs.  The main thing that will determine your startup costs is your daycare facility.  Depending on how large your daycare is, whether you are buying, building, or leasing the space, and how much renovation needs to be done, your startup costs can vary drastically.  

Some tips to help you estimate a cost of a daycare facility:

  • A daycare facility should have 35 square feet of open floor space indoors per child. 
  • So if you wanted a facility that could care for 100 children you would need 3,500 square feet of indoor space for children, plus additional space for offices, kitchen, bathrooms, etc.  Let’s assume that you would need at least 5,000 square feet of space for a daycare facility that served 100 children.  
  • A daycare center would cost at least $295 per square foot to construct in the U.S. based on data from Levelset . 
  • Constructing a new 5,000 square foot daycare center would likely cost at least $1,475,000 based on $295 per square foot.  
  • Now you might not be constructing new, rather you might rent an existing facility which could require renovations.  You will need to get a specific quote for the specific renovations that you need for your space. 

How much revenue can a daycare business make?

A daycare facility can generate $17,680 in revenue per year per child according to Zippia .  

A daycare business with 100 children can generate over $1.75 million per year in annual revenue based on our average revenue per child of $17,680. 

How much does daycare cost?

The average cost of daycare is $17,680 per year, per child in the U.S. according to Zippia . 

This means that the average monthly cost of daycare in the U.S. is roughly $1,475.

What is the typical child to staff ratio for a daycare? 

The typical child to staff ratios for a daycare are:

  • 1 adult staff for every 4 infants (age 0 to 12 months)
  • 1 adult staff for every 6 toddlers (age 1 to 3 years)
  • 1 adult staff for every 10 pre schoolers (age 3 to 5 years)
  • 1 adult staff for every 12 school aged children (5+ years old)

Source - Childcare.gov

These ratios will help you estimate how many staff members you will need.  Our financial projection template makes this easy.  Just enter in your ratios and the number of children you expect to have in each age group and the model will automatically calculate the number of staff required to maintain your ratios.  See the input daycare staffing table below:

business plan of daycare

What are the typical operating costs for a daycare? 

Your largest operating expense for a daycare facility is likely to be your rent. 

It should cost between $20 and $30 per square foot to rent a daycare center space based on available spaces on Loopnet . 

Other operating costs for a daycare center include:

You can see how you can enter in your operating costs into our financial model below:

business plan of daycare

How much profit can a daycare make? 

The average daycare profit margin is 6.5% according to Daycare Business Boss . 

Once you complete your projections you will want to take a look at our At a Glance tab to make sure that your projected profit margins aren’t way out of line with the industry norms.  You can find projected profit margins for your daycare below:

business plan of daycare

This is an important aspect that you may not find in most daycare business plan templates, but it's still essential. An appendix includes any additional information to help you understand your business plan. This might include things like your:

  • Business licenses 
  • Insurance policy 
  • Lease agreement 
  • Sample contracts 
  • Staff bios 

This section adds credibility to your daycare business plan and shows that you've done your homework. Including all of the necessary details in your appendix will give investors peace of mind and show that you're serious about starting a daycare center.

An executive summary is a brief overview of your business plan and is often considered the most important section. It should be two pages long, with a clear description of your business, your goals, and why you will achieve them.

There are several key elements to include in your executive summary:

  • Business Name: This is the name you have chosen for your business.
  • Location: Include the city, state, and country where your business will be located.
  • Business description: Describe what type of business you will be operating.
  • Target market : This is the group of people you will be targeting as customers.
  • Competition: Who are your competitors, and how will you compete with them?
  • Product or service : What product or service will you be offering?
  • Sales and marketing: How will you generate sales?
  • Financials: Include a five-year income statement, balance sheet, and cash flow statement.
  • Management team: Introduce your management team and their experience.
  • Exit strategy : This is the plan for how you will eventually sell or otherwise exit the business in case you decide to retire or move on to other projects.

The executive summary is the most crucial section of your business plan because it gives investors and lenders a quick overview of your company and its prospects. Be sure to include all of the key elements listed above, and keep it under two pages in length.

What Are The Benefits of Creating a Daycare Business Plan?

Research shows that a business plan helps business owners make better decisions, turn abstract goals into tangible objectives, and track progress over time. But what does this mean for those who want to open a daycare? 

Creating a business plan forces you to think through every step of starting your company. It's a valuable exercise that can save you time and money in the long run. Even if you don't end up following your business plan to a tee, the process of writing it will help you better understand your business and what needs to be done to make it successful. 

There are many benefits to creating a daycare business plan, including: 

Gives You a Roadmap to Follow

As with any journey, it's always helpful to have a map. A business plan is that map for your daycare business. It will give you a clear idea of where you want to go and how you can get there. 

Helps You Secure Funding

A business plan is essential if you're looking for investors or loans. It will show potential lenders and investors that you've put thought into your business and have a solid strategy for making it successful. 

Ensures Your Daycare Business is Feasible

When you're starting a business, it's easy to get caught up in the excitement and overlook potential problems. A business plan forces you to take a step back and assess whether your business is truly viable. It also helps you identify any areas where additional research is needed. 

Final Thoughts

A daycare business plan is a valuable tool to help you make your business successful. 

It is worth noting that your business plan is not a one-time exercise but should be updated regularly as your business grows and changes. This document is meant to be a living document that evolves as your business does. 

If you're unsure where to start, there are plenty of resources available to help you, including daycare business plan examples online, books, and daycare business plan templates. 

You can also use our daycare projection template to get your financial plan ironed out and ready for your business plan.

The most important thing is just to get started. The sooner you create your business plan, the better prepared you will be for success.

You can get the Daycare Facility financial projection template here!

The template is simple to use and will save you loads of time while still producing professional looking daycare projections. ProjectionHub has helped more than 50,000 businesses create financial projections so you can be confident that you can do it too.

The daycare business projection template includes:

5 Year Daycare Facility Pro Forma Financial Statements

CPA Developed & Completely Customizable

Free Support & Projections Review

Compatible with Google Sheets

Free expert review of your completed projections

The template is easy to use and you do not need to be an excel wizard to fill it out. Editable cells are highlighted in blue, a video guide is included, and our team is available to answer any questions you have.

You can see the complete walkthrough and demonstration of the daycare business forecast template here:

Get the template today for just $79

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About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 40,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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Day Care Business Plans

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Mountain Brook Fitness Center is a fitness center where parents can bring children to be taken care of while they do whatever exercise activity they desire.

You know how important it is to plan activities for the kids at your day care? It's just as important to plan for the financial future of your business. These sample business plans for day care centers will help you write a business plan for your business.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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Daycare Business Plan Template

Business Plan Outline

  • Daycare Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Company Overview

Who is red balloon daycare.

Red Balloon Daycare is a locally owned and operated new daycare business in Round Rock, Texas. Red Balloon is committed to providing quality early childhood education to infants and preschool-age children in Round Rock and the surrounding communities. At Red Balloon, we believe that the first five years of a child’s life deeply affect his or her cognitive, physical, emotional and social development for the rest of their lives. The children will receive a structured, loving environment while learning basic foundational skills to enable them for a successful childhood.

Red Balloon Daycare will offer a variety of programs that are tailored to the age of the child. There are infant, toddler, preschool, and pre-kindergarten classes that are kept small and allow for maximum interaction with the classroom’s dedicated teachers. The teacher to child ratio is kept low to ensure that every child attending Red Balloon receives unmatched attention and instruction.

Red Balloon Daycare History

Red Balloon Daycare is owned and operated by Jim and Susan Smith. Susan Smith will be the Director of Red Balloon Daycare and has several years in education and childcare. Susan earned her Bachelor’s Degree in Early Childhood Education from Texas State University and went on to teach preschool and kindergarten for the past eight years. Jim Smith is an electrical engineer and has worked at a nearby engineering firm for the past decade. While Jim will still continue to work in his career, he has implemented a technology system that has made video monitoring, scheduling, and accounting very seamless. Jim and Susan Smith have two children, Bobby and Lindsey, who both attend elementary school and will attend Red Balloon’s after school program.

Since incorporation, Red Balloon Daycare has achieved the following milestones:

  • Leased a 4,000 square foot facility.
  • Began architectural design of the daycare.
  • Registered Red Balloon, LLC to transact business in the state of Texas.
  • Began recruiting a staff of licensed preschool and daycare teachers.

Red Balloon Daycare Services

Red Balloon will offer the following daycare services:

  • Infant class (6 months – 2 years old)
  • Toddler class (2 to 3 years old)
  • Preschool class (3 to 4 years old)
  • Pre-kindergarten class (4 to 5 years old)
  • Before and After School program for elementary age children.
  • Summer camps
  • Business Plan for Investors
  • Bank/SBA Business Plan
  • Strategic/Operational Business Plan
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  • ICT Work Permit Business Plan
  • LMIA Mobility Program – C11 Entrepreneur Business Plan
  • USMCA (ex-NAFTA) Business Plan
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  • Nonprofit Start-Up Business Plan
  • USDA Business Plan
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  • Real estate business plan
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  • Confidential Information Memorandum
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Daycare Business Plan Example

AUG.16, 2016

Daycare Business Plan Example

We live in a world where everyone seems to be in a hurry to get things done before the day ends. Parents and guardians have no option but to look for day care centers to take care of their children, as they go about their daily chores during the day. The growing demand for professional day care services has led to a boom in the rate at which these facilities are being set up.

Professional Business Plan Writing for a Day Care Center

Studies show that it is a lucrative business that you can count on to help you gain financial stability and freedom. It is imperative that you hire a professional business writer who is conversant with how the  daycare center business plan template should be written to layout all the necessary groundwork to avoid unnecessary hurdles along the way.

For over three years, we have been providing expert daycare center business plan writing services to clients from all across the globe. The impressive reputation that we have maintained over time is enough proof that we deliver on our promises. Our writers have not only vast hands-on experience in daycare center business plan writing samples and templates but also an in-depth understanding of the economy and business factors that have a direct impact on daycares.

Here are five reasons why you should hire us to write a plan for your upcoming daycare business.

  • We have academic qualifications and vast hands-on experience
  • We will carry out feasibility studies to ensure that each recommendation applies to your business
  • We will connect you with industry leaders who will give you ideas that you can implement in your business to enhance its growth
  • We have excellent time management skills and will complete the plan within the agreed period.

Here is a brief description of the various sections of a professional daycare business plan.

General Overview

As the name suggests, this is an overview of the business that summarizes the goals and objectives as well as the reasons why starting this form of business is a viable idea. Our team will do comprehensive research and conduct feasibility studies to help you set sustainable, measurable, accurate, and attainable goals that will point your business in the right direction.

In-depth Analysis of the Day Care Industry

This section of the business plan daycare center sample covers all the facts and factors that are unique to this industry. Using our proven business plan writing and research skills, we will help you to write down a report that analyzes the industry in-depth but in an easy to understand manner. We will also use our special analytical tools and skills to estimate the average daycare industry revenue and trends that you should know from the word go.

Closer Look at the Market

If you want to succeed in any form of business, you need to take a close look at the current market and come up with strategies for penetrating and competing effectively with the existing daycare centers. Our professional business experts will take a closer look at the current market and help you come up with strategies that will give you a higher cutting edge. They will help you to position your business for success despite the bubbling competition in the industry.

Pricing and Marketing Plans

You need to have a marketing plan to help popularize your services to the target audience. If you target a particular geographical region, you will need to come up with a tactic on how to reach out to the local customers. Our marketing experts work hand in hand with the writers and other members of our team to come up with an ideal marketing strategy. We will give you clear guidelines on how to communicate with the potential clients.

Legal Structure

Just like any other business, there are some rules and regulations that you need to abide by to avert inconveniences. We will help you to understand the legal framework that governs daycare. They will help you to understand the difference between a sole proprietorship, a corporation, and partnership. More importantly, we will help you to get legal accreditation by showing you all the documents that you need to fill and submit to the relevant authorities before you start offering the daycare services.

Why to Choose Us

OGSCapital has been around for many years and takes pride in the fact that it has helped establish hundreds if not thousands of businesses in a wide array of niches. By hiring us, you are guaranteed daycare business plans that will help to establish and run the business smoothly. We also have the skills and ability to coin the daycare center business plan to help you get financing from venture firms.

Feel free to get in touch with our support team to get a clear perspective of our daycare center business plan writing packages that have template files included for assistance. We look forward to seeing your daycare center business start and grow to its full potential.

7 Doubts to Clear before Starting Your Daycare Business

As far as the statistics of the daycare business goes, it seems to be spinning quite a good sum of money in the upcoming years. Thus, if you are planning to opt for this industry then it’s a very good idea, please go ahead. But, before jumping on to start the day-care center; you will have various doubts.

It is very important that you invest some time to understand and sort the doubts. As you will go on answering each of the doubtful queries, it will clear your head and assist you in making sound decisions. You will no longer be confused regarding essential matters.

Moreover, it will aid you to start-up in a focused and disciplined manner. Once you are completely sure you are on the right track, you will also be capable of drafting an apt daycare business plan.

daycare center business plan

The 8 Doubts that need your attention have been listed as follows:

1. Do I need to have a license to start a daycare business? Does my town, state, city or country call for such a license?

Yes, almost everywhere in the world, a license is needed for starting a day-care center. Unlike several other types of businesses, it has strict orders which are mandatory for the owner to follow.

  • You need to do your research in order to be sure whether the place you have chosen to start your daycare requires you to have a license or not.
  • Calculating the time and expenses required for acquiring the necessary license, permits and various other legal documents is a must. Additionally, remember to balance out these expenses with your expected earnings.
  • Find out all about zoning restrictions in the chosen area where you wish to start your day-care center. Often people forget about it. This can cause serious trouble when you have made all plans, spent a hefty sum and in d middle of everything you get a warning that the particular area prohibits setting up such a center. A large number of private residences and commercial complexes have zoning restrictions. So, best research before, than regret later.

2. Is it a good idea to opt for a day care franchise?

It is up to you to decide whether you wish to go with a daycare franchise business plan or not. To help you make up your mind here are a few pointers-

  • The US alone has more than 4000 daycare franchises. So, you can imagine that across the world there might be innumerable franchises. You may zero down on your preferred franchise as per your place before you start your facility.
  • As far as the franchises cost goes, it can range from anywhere around 60 thousand dollars up to 4 million dollars.
  • If you have a business partner, then both of you can sit and discuss, (with the help of other business samples and templates), whether going with franchising is a good idea or not? Whether it will cover your private and monetary targets? Whether it will suit your center well enough? If you feel positive after answering such queries that you can go with it.

3. Is there a need to set-up a budget model? What should such a sample model encompass?

Of course there’s the need! Such a sample model of your budget gives an overall idea of all the diverse expenses that go in starting up a day-care business. You may check budget samples and templates of related facilities for help. The model should comprise-

  • The rent of the space
  • Salary of the employees, cleaners and other members
  • Various bills such as utility, electricity, water etc.
  • The fee for the administration
  • Licensing costs
  • Zonal costs
  • Various other start-up costs

4. Which role should I play in my business?

The part to be played by you in your day care center depends on your preference. It is up to you to decide which duty and responsibility you choose to look after. It’s good to know your expertise right at the start. That said, when making the choice; ensure to keep in mind what you are best in. There are many business owners who cannot help but feel the urge to interfere and look into all the business matters. It that case, you should surely look at every aspect of your business, how everyone is working and what are the progress. But when you start-up, you need to focus on a playing only a particular role or duty. You need to find your strong points. For instance-

  • If you are very warm and friendly with kids, you may start your business as a fresh entrepreneur.
  • If you are a well-qualified teacher having all the necessary degrees, you may choose to teach the students. You can also keep a good check on each level of your facility.
  • If you are good with handling accounts, then you may take up the charge of handling the finances of the center.

It is always a positive step to designate your role in the business right at the start. That will assist you in understanding which areas you will need help and support. Thus, you will manage your business better.

Tip: There are several free aids like template files available online. They have been designed and developed keeping in mind the requirements of entrepreneurs willing to start such centers.

5. What kind of homework should I do? Can I go and visit other daycare centers and speak to them face-to-face?

The best homework that can prove to be a huge advantage for your day center is visiting other similar facilities. It is like a learning lesson for every start-up facility. Meeting with other owners of such facilities can give a realistic idea of the business. Asking them various questions as a customer, will help you understand the client’s point of view and their demands. Knowing and understanding the consumers requirements helps fulfill their needs well.

Before you start, there are all sorts of questions you can ask. Some such questions may be-

  • What is the child-staff ratio maintained by the center?
  • Is the neighborhood suitable for the child?
  • What steps and procedures do they follow to attend to a sick kid?

When visiting a facility, you may even ask about a sample or template of their daycare center business plan! As you make your inquires, take note of the things you would wish to adopt and eliminate for your own facility.

6. Is there any provision of childcare center funds and Grants?

The funds and grants are quite limited for the childcare centers that have specifically started with the intention of earning good business profit. Child and Adult Food Care Program (CAFCP) is most likely the only government body that provides funding support to these types of start-up profitable ventures.

Those start-up childcare facilities that are launched as non-profit endeavors have some great funding and grant options available. Some of the advantages of non-profit start-up facilities offering to look after the children and the elderly are-

  • They have tax deduction as well as tax exemption assistance
  • There are several government as well as private groups and communities who are willing to come forward and help through funds and grants
  • They can avail free advertising for a definite time-period on the online platform at the start of the center. This is a huge benefit as advertising costs are quite high. Moreover, even a 30 days free promotion online is enough to make the center visible among the masses.

There are various start-up daycare business plan samples and templates available online both for profit as well as non-profit facilities so that they can garner enough funds to start and run their service conveniently.

7. Which child education program to opt for- Montessori?

There are several types of education program. You need to pick the program that is most befitting for your start-up center. Montessori is definitely the oldest and the finest of the lot. Yet, there are many other new education programs to choose from rather than sticking to the same old Montessori program. To find the most suitable program before you start, you ought to do your research and go through several templates. You will find good information by visiting other centers directly.

UK Start-Up Visa Business Plan

There is a vast expanse of information available online. Participate in the group discussions of teachers and parents of similar facilities online. There you might come across the education program that is most popular in the present times. Browse through samples of daycare center business plan, in order to find which education program is most beneficial for the child. Always keep in mind that whichever education program you pick, it should suit your start-up or existing facility’s philosophy and agenda accurately.

A daycare center business plan plays a vital role. So as you start a new phase of life as a fresh entrepreneur you must be prepared with all the tools to make an impact on the investing agents, prospective clients and partners. They are the ones who will assist you in your endeavor. With their support your dreams of becoming a successful start-up business owner can turn into reality. So, you can use an excellent template to draft a daycare policy with absolute perfection.

You can take the help of samples and templates available abundantly online to craft your childcare business plan. You can also opt for our excellent daycare business consultation. Our professionals will guide you in every step of creating your daycare center business plan. Our exceptionally skilled and experienced experts can help you understand and build your daycare center business plan to impress investors and gain their confidence.

business plan for daycare center

Naming the Business Correctly- It’s Importance

How to name your start-up business? This is an important question. Those who overlook the significance withheld in the naming ordeal, often face various troubles finding clients. Finding the most unique and suitable name needs you to look into various factors.

Firstly, your must understand the term you are using –

The name represents your business. The service you intend to offer your prospective customers. Now, most often entrepreneurs of start-up facilities are busy focusing on the different factors, and end up naming their facility incorrectly. This happens hugely because of confusion in understanding some commonly used terms. Here are some sample names to give you an idea and eliminate confusion:

  • Daycare: This is a broad term which many fail to realize. It may suggest that you offer to look after a child, an elderly person, a differently-able person or an animal during the daytime. If you do not specify then you might come across clients who wish to leave there pets during the daytime, while actually you only offer to look after children.
  • Childcare: This is a much more specific name which signifies looking after children while their parents are at work, etc. But, it’s a common term, so you may add a unique term to make your start-up facility stand out. Furthermore, it doesn’t ascertain particular age group of the kids.
  • Home Childcare: This name clearly states that you offer the service of looking after little kids at your own home. This attracts many parents who prefer to leave their children in a home-like and comfortable atmosphere.

Still, if confusion persists you can dial up and reach our expert daycare business consultation service. We have brilliant daycare business consultation professionals who can assist you with finding a unique name. You can refer to various templates written by our expert writers. Going through templates will give you an idea on the structure. Since the daycare center business plan s for each type of care facility is distinctive from each other, we can help you with your home daycare business plan.

Checklist of things to you should ‘DO’ when naming your business

Select a name that completely befits the distinguished service you plan on offering..

The name must reflect your childcare philosophy. Take for example- a parent by reading the name- “Lakewood Academy” would know very clearly that it is not a center for looking after kids but helps kids in learning. The terms ‘preschool’ and ‘academy’ help owners to denote that they plan on offering academic learning to the children in order to prepare them for school. If your start-up center focuses on looking after the kids than “daycare” or “childcare” are the terms you must use.

Go with Easy-to-Spell Names

Many times, owners misspell the names of their center intentionally. They do so to stand-out and be different. Take as a sample- the term “KIDZ” which is used instead of “KIDS”. It is best to avoid such incorrect spellings. After all, you would not want to set a wrong example by teaching the little ones incorrect spellings. Furthermore, It will save you ample times and effort as you would not need to spell the name of your facility to every person. Even apostrophes play a central role. “Mary’s Tiny Tot’s” is wrong; it should be “Mary’s Tiny Tots”.

Use Simple and Short Names

Have you ever noticed that long and complex names are difficult to remember? You would not want your prospective clients to forget your center’s name. Keep it shorts and simple.

Opt for names that have INC/LLC in it (in case applicable)

In case your facility encompasses some kind of distinctive legal structure, do mention it in your center’s name. This will attract more customers to your business.

Checklist of things to you should ‘NOT DO’ when naming your Start-up business

  • Avoid selecting names that are used pretty commonly by start-up and existing centers. It your service facility’s name matches with several other facilities then the exclusive and novelty of name is lost. So, it’s best to steer clear of overused terms. Some sample names that are frequently used are- “ ABC Daycare” or “123 Pre-school”
  • Do not pick names that denote a broad meaning, rather try to be more specific. Being precise in naming your facility will draw the suitable clients towards your center. If your service caters to a particular age-group then name you start-up accordingly. There are terms like baby, infant, toddlers etc. that specifically signify only babies that are 1 year old or below that. Again, morning, afternoon, day, night, evening, Sunday, weekdays, weekends, etc. specify the time or days when you offer to look after the children.
  • Strictly keep away from lengthy and complicated names for your center. Most of the time services, in the attempt to stand-out, try to input too many terms. The name ultimately turns out to be flashy and confusing. Such tough names must be avoided as you don’t want to lose the key essence of your care service.

Starting a Home Daycare business: Useful Ideas

The picture of a day care center as a start-up business seems to be a satisfying and money-spinning deal. Yes, it surely is! But is it as simple as it looks if started at home? Yes, it is; but, only to a certain extent! The planning part is the difficult area of this type of facility which gives majority of the start-up entrepreneur sleepless nights. There are several factors to decide before starting the center. Making a list of all your ideas is a good way to go. Noting each and every aspect that you need to decide upon, be it the space or the hours, assists in categorizing and channeling all your start-up ideas to build a sound home daycare business plan. Refer to good templates to get a grasp of how you should strategically organize your ideas.

Daycare Room

Whether you have a large home with many rooms, a medium sized home with a large hall or an average home with multiple rooms, you will need to utilize your space smartly. Every type of space can be worked out to become suitable to run a center that looks after kids. It is a misconception that you have to have a huge house to start a center for kids.

daycare center business plan sample

A few pointers to remember are-

  • When you offer to look after children, you may include pre-schooling, meals, playing and nap times. You can use your backyard for playing, kitchen area, living space and also family bedrooms.
  • Certain states or cities have rules and regulations regarding the space to start a day-care center. The space requirement is usually measured in square foot area. If you do not have any information about such regulation you can ask other similar services. The best way is to contact the day-care license providing office as they will give you the correct reliable information.
  • In case you live in a rented flat or apartment, you need to take prior permission from the owner of the house.

Time Of Availability

It is completely up to you, as to when you wish to provide the service of looking after children. The hours have to be convenient for you. Moreover, since you will need the rooms you would want to schedule the timings accordingly.

If you can offer the service at almost all hours then you can give your similar centers a tough competition. Do some field research and find out the timings that your neighborhood services are offering. Once you have all the necessary information of the operating hours of near-by facilities you must-

  • Fix a time that successfully meets the most popular hours demanded by maximum parents.
  • Try to fix your operating hours that are different than others, you may open few hours early or close a few hours late. There are Sundays, or weekends, evening, night or early morning timings that are uncommon, yet in demand as parents now-a-days have different shift hours.

Age-wise enrollment

A good and easy way to fill your childcare center is by giving admission to children to various age groups. This tactic is adopted by several start-up entrepreneurs. A problem with having mixed aged kids is that children of different age need to be looked after differently. Having same age group kids makes it very easy to handle and run the center proficiently. So, enlist your expertise and then decide on which age-group kids you wish to enroll.

Business Plan

Make a proper strategy before starting the business is necessary. The benefits of having a daycare center business plan are-

  • It aids in merging various ideas into the business
  • There may be various stages that would lead to accomplish the pre-set target. A home daycare business plan helps in arranging all those steps.
  • Often when you go off-track, you can rely on your daycare center business plan. Looking back into your childcare business plan will help you understand where you went wrong. This will let you check yourself in time.
  • The budget model incorporated in your home daycare business plan works as a sample to assist you in handling your expenditure. You will not end up going overboard with monetary matters.

Fun Sessions

It is a positive step to make arrangements for various activities that kids can enjoy, before starting the business. Some fun ways to keep the kids happy and engaged are-

  • Story telling
  • Gaming sessions
  • Music and singing or dancing sessions
  • Having puzzles and toys as per age-group
  • Having swings, sea-saw and other outdoor play things
  • Taking trips at intervals to parks
  • Going out on a walk

These five ideas can prove to be immensely helpful when included in your home daycare business plan. We have samples and templates to aid you in preparing your final draft. But, this is not all. There are various other things that must be included in a daycare center business plan template. Our daycare business consultation experts can save you from all the research. You can contact us through call or via email and get all the assistance you need. Our daycare business consultation team will be more than glad to assist you build the finest daycare center business plan .

Download free sample business plan day care center

OGScapital writer specializes in business plan themes such as small business clothing store , starting a babysitting business , bouncy castle business plan , kids indoor playground business plan , business plan template for summer camp , child care business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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business plan of daycare

Business plan: Doggy Daycare   describe a summary of the vision of...

Business plan: Doggy Daycare

describe a summary of the vision of the company's success. 

Show what strategies will be adopted to ensure the overall success. 

Identify and ethical dilemmas of your strategies and how it will impact corporate social responsibility.

Answer & Explanation

Our goal is to be the best dog daycare center in the area, giving each dog a fun, safe, and enlightening experience. All dogs should have the greatest care possible, in our opinion, and we are dedicated to giving our customers piece of mind in the knowledge that their beloved pets are in capable hands.

In order to realize our goal, we'll use the following tactics:

Establish a secure and safe atmosphere. We'll make investments in cutting-edge machinery and facilities, and we'll put strict safety measures in place.

Employ and develop skilled and experienced personnel. Our team members will have a strong love and expertise for dogs, enabling them to provide them the finest care available.

Provide a range of services and events to accommodate every dog's requirements. In order to meet the requirements of our customers and their pets, we will provide daycare, boarding, grooming, and more services.

Provide every dog a unique experience. In order to create a customized care plan for each dog, we will take the time to get to know them as individuals.

Cultivate a connection with our customers. For our customers, we aim to be more than simply a daycare center; we want to be a reliable partner in their dog care.

Ethical Conundrums

How to strike a balance between the demands of the group and the needs of individual canines is one ethical conundrum that we could encounter. For instance, we may own a dog that is hostile to other canines. In this situation, our actions would have to balance protecting the other dogs with making sure the violent dog isn't left alone or mistreated.

Taking care of pets with medical issues presents us with yet another ethical conundrum. For dogs who have health issues, we must make sure that we have a clear policy in place and that our employees are properly educated to manage these animals.

Social Responsibility of Companies

As part of our commitment to corporate social responsibility, we'll be putting in place a variety of programs to help the environment and our community. For instance, we'll give away a percentage of our earnings to support regional animal rescue and shelters. We also want to employ sustainable goods and business processes, as well as recycle and compost wherever feasible.

Our doggie daycare company will succeed, we think, because of our vision, our strategy, and our dedication to corporate social responsibility. We are thrilled to be of service to our community and to provide our customers' pets the finest care possible.

Establish a secure and safe atmosphere. We'll make investments in cutting-edge infrastructure and tools, such as: Gates and a safe perimeter fence Distinct play spaces for dogs of various sizes and energies Both outdoor and indoor play spaces A regulated environment's temperature Systems for air filtration and purification Surveillance footage

Additionally, we'll put strict safety procedures in place, like:

* Enforcing current vaccination records for every dog * Keeping incompatible dogs apart * Constantly monitoring pets * maintaining a first-aid kit and a staff member with training on hand at all times Employ and develop skilled and experienced personnel. Our team members will have a strong love and expertise for dogs, enabling them to provide them the finest care available. 

All employees will be required to complete training on the following subjects:

How dogs behave Safety and first aid for dogs Grooming and care for dogs Additionally, in order to keep our employees informed about the most recent advancements in dog daycare best practices, we will provide them regular training.

Provide a range of services and events to accommodate every dog's requirements. In order to meet the requirements of our customers and their pets, we will provide daycare, boarding, grooming, and more services. 

Our childcare offerings will consist of:

supervised play for dogs of all sizes and energies in distinct spaces Rest intervals Watering and feeding Administration of medication (if necessary)

In addition to the aforementioned, our boarding services will also include:

* After-hours care * Personalized care and workout

Among our grooming offerings are:

* Washing * Brushing * Trimming nails * Cleaning ears

We'll also provide further services, like:

* Pet sitting * Dog walking * Training sessions Provide every dog a unique experience. In order to create a customized care plan for each dog, we will take the time to get to know them as individuals.

 This will consist of:

Evaluating the activity and temperament of the dog Finding the dog's preferences and style of play Determining any unique requirements or issues We will also collaborate with our customers to create a timetable for their dogs' meals and prescriptions.

cultivate a connection with our customers. For our customers, we aim to be more than simply a daycare center; we want to be a reliable partner in their dog care. 

To achieve this, we'll:

Keeping in constant contact with our customers about their canines provide regular reports on the conduct and growth of their canines Providing guidance and assistance with dog care and training In order to educate our customers on dog care and training, we will also host frequent events and seminars.

We'll deal with this conundrum by:

* Evaluating the dog's hostility and determining what sets it off * Creating a strategy for behavior adjustment for the dog; * Assisting the dog's owner in carrying out the plan. The dog may need to be kept apart from the other dogs if its hostility is uncontrollable. But we'll take care of this in a manner that lessens the dog's loneliness and worry.

* Creating a customized care plan for every dog with a medical condition * Encouraging all pups to sign a disclaimer from their veterinarian before they can attend daycare * Collaborating with the dog's owner to make sure the dog's medical requirements are fulfilled while at daycare Additionally, a qualified staff member will always be on hand to manage any medical emergency and dispense medicines.

As part of our commitment to corporate social responsibility, we'll be putting in place a variety of programs to help the environment and our community. 

As an example, we'll:

We give out a percentage of our earnings to nearby animal rescue and shelters. All dogs should have a loving home, in our opinion, and we wish to help the groups that strive to fulfill that goal.

Provide first responders, veterans, and active military with childcare services at a subsidized rate. We would want to express our gratitude to the men and women who serve our nation and our local community.

Organize adoption events at our childcare center. Our goal is to assist neighborhood rescue groups and animal shelters in finding homes for their canines.

Join together with nearby companies to provide our customers with exclusive offers and promotions. Giving back to our customers and bolstering the local economy are our goals.

Compost and recycle whenever you can. Our goal is to lessen our influence on the environment and to take excellent care of the earth.

Implement sustainable methods and goods in our company. We want to have as little negative influence as possible on the environment.

We think that by taking these steps, we will be able to improve both the environment and our community. In addition to operating ethically, we're dedicated to giving back to the community that has helped us.

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The Hill

Amazon offering Prime members low-cost primary health care access

Posted: November 8, 2023 | Last updated: November 8, 2023

As part of its latest push to offer health care, Amazon announced Wednesday it would offer low-cost health benefits for Prime members.

The new partnership between the tech company and One Medical, the health care business Amazon purchased last year , will offer Prime members “with a care team that’s on call and ready for members.”

A One Medical membership covers unlimited access to all-day, on-demand virtual care, including video chats and in-app treatment for “fast care for common concerns.”

Included in the annual fee are in-person visits at One Medical clinics across the U.S., but they require additional payments that are paid out-of-pocket or through insurance plans.

The plan is available for Prime members for $9 per month or $99 annually on top of their existing Prime membership. Members can add up to five additional memberships, each for $6 per month. When the companies announced the merger, they initially said memberships would be available for $144, but they lowered the cost to bring in new customers.

“When it is easier for people to get the care they need, they engage more in their health and realize better health outcomes,” Neil Lindsay, senior vice president of Amazon’s Health Services, said in a statement. “That’s why we are bringing One Medical’s exceptional experience to Prime Members — it’s health care that makes it dramatically easier to get and stay healthy.”

The move is the latest push from the e-commerce company to enhance its health care business, after it has had several unsuccessful attempts to enter the market.

Amazon announced it would expand its business operations into in-person medical care in 2021, with plans to establish doctors’ offices in more than 20 cities . The company ultimately announced it would shut down its in-home health service Amazon Care by the end of 2022 after it was unable to connect with larger companies and more customers.

Amazon Clinic delayed its launch over the summer after Sens. Elizabeth Warren (D-Mass.) and Peter Welch (D-Vt.) wrote a letter to Amazon executives expressing concerns that the service is putting users’ private health data at risk. The senators cited an investigation by the Washington Post that showed how Amazon Clinic users must sign away rights to large amounts of their private health data to use the service.

Amazon Clinic has been testing delivering prescription medicine via drone in two cities. Amazon’s telehealth services have been aimed at virtual care to provide treatment to conditions or receive treatment for relatively minor health issues.

Telehealth’s popularity exploded during the COVID-19 pandemic and has continued to be a favored method of receiving care since the pandemic.

For the latest news, weather, sports, and streaming video, head to The Hill.

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401(k) limit increases to $23,000 for 2024, IRA limit rises to $7,000

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IR-2023-203, Nov. 1, 2023

WASHINGTON — The Internal Revenue Service announced today that the amount individuals can contribute to their 401(k) plans in 2024 has increased to $23,000, up from $22,500 for 2023.

The IRS today also issued technical guidance regarding all of the cost‑of‑living adjustments affecting dollar limitations for pension plans and other retirement-related items for tax year 2024 in Notice 2023-75 PDF .

Highlights of changes for 2024

The contribution limit for employees who participate in 401(k), 403(b), and most 457 plans, as well as the federal government's Thrift Savings Plan is increased to $23,000, up from $22,500.

The limit on annual contributions to an IRA increased to $7,000, up from $6,500. The IRA catch‑up contribution limit for individuals aged 50 and over was amended under the SECURE 2.0 Act of 2022 (SECURE 2.0) to include an annual cost‑of‑living adjustment but remains $1,000 for 2024.

The catch-up contribution limit for employees aged 50 and over who participate in 401(k), 403(b), and most 457 plans, as well as the federal government's Thrift Savings Plan remains $7,500 for 2024. Therefore, participants in 401(k), 403(b), and most 457 plans, as well as the federal government's Thrift Savings Plan who are 50 and older can contribute up to $30,500, starting in 2024. The catch-up contribution limit for employees 50 and over who participate in SIMPLE plans remains $3,500 for 2024.

The income ranges for determining eligibility to make deductible contributions to traditional Individual Retirement Arrangements (IRAs), to contribute to Roth IRAs, and to claim the Saver's Credit all increased for 2024.

Taxpayers can deduct contributions to a traditional IRA if they meet certain conditions. If during the year either the taxpayer or the taxpayer's spouse was covered by a retirement plan at work, the deduction may be reduced, or phased out, until it is eliminated, depending on filing status and income. (If neither the taxpayer nor the spouse is covered by a retirement plan at work, the phase-outs of the deduction do not apply.) Here are the phase‑out ranges for 2024:

  • For single taxpayers covered by a workplace retirement plan, the phase-out range is increased to between $77,000 and $87,000, up from between $73,000 and $83,000.
  • For married couples filing jointly, if the spouse making the IRA contribution is covered by a workplace retirement plan, the phase-out range is increased to between $123,000 and $143,000, up from between $116,000 and $136,000.
  • For an IRA contributor who is not covered by a workplace retirement plan and is married to someone who is covered, the phase-out range is increased to between $230,000 and $240,000, up from between $218,000 and $228,000.
  • For a married individual filing a separate return who is covered by a workplace retirement plan, the phase-out range is not subject to an annual cost-of-living adjustment and remains between $0 and $10,000.

The income phase-out range for taxpayers making contributions to a Roth IRA is increased to between $146,000 and $161,000 for singles and heads of household, up from between $138,000 and $153,000. For married couples filing jointly, the income phase-out range is increased to between $230,000 and $240,000, up from between $218,000 and $228,000. The phase-out range for a married individual filing a separate return who makes contributions to a Roth IRA is not subject to an annual cost-of-living adjustment and remains between $0 and $10,000.

The income limit for the Saver's Credit (also known as the Retirement Savings Contributions Credit) for low- and moderate-income workers is $76,500 for married couples filing jointly, up from $73,000; $57,375 for heads of household, up from $54,750; and $38,250 for singles and married individuals filing separately, up from $36,500.

The amount individuals can contribute to their SIMPLE retirement accounts is increased to $16,000, up from $15,500.

Additional changes made under SECURE 2.0 are as follows:

  • The limitation on premiums paid with respect to a qualifying longevity annuity contract to $200,000. For 2024, this limitation remains $200,000.
  • Added an adjustment to the deductible limit on charitable distributions. For 2024, this limitation is increased to $105,000, up from $100,000.
  • Added a deductible limit for a one-time election to treat a distribution from an individual retirement account made directly by the trustee to a split-interest entity. For 2024, this limitation is increased to $53,000, up from $50,000.

Details on these and other retirement-related cost-of-living adjustments for 2024 are in Notice 2023-75 PDF , available on IRS.gov.

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